InMotion Hosting Website Creator Review: Pros, Cons & Alternatives

Website Creator Review

Website Creator is a stand-alone website builder product built & sold by InMotion Hosting, one of the largest independent web hosting companies in the world.

See Website Creator Plans & Pricing here.

InMotion Hosting has been in the web hosting business since 2001. Unlike many hosting companies, they remain staunchly independent and focused primarily on website products for small businesses. They have an emphasis on customer support and raw performance.

While they still have a range of hosting products (my InMotion Hosting Review), they have also been quick to respond to changes in customer demand. Website Creator came out of that effort.

The big demand of the past 5 years has been for easy to use, bundled, drag and drop website builders. But popular website builders pose some risks for business owners investing in a long-term project.

Website Creator was created for small business owners who need to easily DIY their own website, but also are thinking seriously about how to best build their website for scalability, versatility, and long-term success.

Since I’ve been a user of InMotion’s hosting products for quite some time, I recently decided to give their new website builder, Website Creator, a try for a small, quick project.

Before I dive into pros and cons, let’s talk about some basics.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional judgement based on my experience as a paying customer or consultant to a paying customer.

What Is Website Creator?

Imagine website builders on a spectrum of convenience and control.

On the maximum convenience end, you have Instagram. It’s super-easy to use. But you have zero control over how your account design or function.

On the maximum control end, you have a server that you own an operate. You hand write all the HTML & CSS. It offers maximum control, but zero convenience. Most people tends toward to the middle options.

Self-hosted WordPress is software that you install on your own hosting account. It has a learning curve, but offers a lot more convenience while still providing total control over your files & server.

Wix is a popular drag & drop builder that has much less of a learning curve & more convenience than self-hosted WordPress. But they also have to limit data exports & your server access.

Some small business owners don’t like either tradeoff – and that’s the slice that Website Creator is focused on. I’ll get to this in the Pros & Cons, but Website Creator is actually built on top of WordPress on a hosting account that you own. So even though it has the drag & drop and streamlined website launch of a popular website builder, it’s still creating actual files on an actual server that you can access and export should you ever need to grow or rework your website.

In other words, think about a single-family home, a condominium, and a townhome. Self-hosted WordPress is a single-family home where you own & are responsible for everything. Hosted website builders are like a condominium where you own everything within the walls but outsource the rest to the Condo Owner’s Association.

Website Creator tries to be like a townhome. You have contracted landscapers, plumbers, and a Homeowners’ Association, but when it comes down to it – you still own the land and the structure.

With all that said, here are some of the Pros & Cons of Website Creator as a general website solution.

Pros of Using Website Creator

Here’s what I found to be the pros of using Website Creator, not just compared to Site123 and Gator, but as a website builder in general.

Convenience AND Control

Website Creator’s biggest pro is the fact that it combines convenience and control — which is typically where business owners have to make a trade off when it comes to website builders (even the best ones).

Website Creator is actually a bundle that combines hosting (on InMotion), a website software or CMS (WordPress), and a drag & drop tool (BoldGrid). Which means when you sign up for Website Creator, you’re actually getting a self-hosted WordPress website with an installed drag-and-drop website builder (and tons of base templates to use) that you fully own and that any developer or marketer can work with. You don’t have to go piecing all the elements together or put off getting started until you have the “right” web designer.

You can just DIY and rest easy knowing that when the time comes, you can upgrade your content, design & marketing as your business needs.

Ownership

Again, Website Creator does a great job of giving users control — and that includes ownership.

Now, when it comes to website builders, I generally think of website ownership in 3 ways.

The first point is brand asset & copyright ownership. There is no website builder that would ever be able to “own” your website. Not even Instagram does that. If you author the text, images, video, logos, etc. then you own the copyright.

But when it comes to the other two points of ownership, not all website builders are created equally.

The second facet of ownership revolves around “website look and feel”. Websites are simply files that a browser can render. The look and feel is inherently not only your content, but also the combination of actual files used to render your site. This is where ownership gets tricky. Some website builders do not give you access or copyright to the actual files that are generated with your content. Some give you copyright and limited access. Some give you full copyright and full access.

Why would you need full access? Well, let’s say you want to sell or move your website to another provider. If you do not have access to the actual CSS files or actual JS files, then you cannot sell or transfer the site exactly as it currently is.

And the third point is practical ownership. So even if you own your entire website – JS, CSS, HTML, images, text, etc – if you cannot download it to your computer or transfer it to another server… do you truly own it? This gets tricky. It doesn’t really matter, until it does.

If you have a 10 page website for your dental office, this point really doesn’t matter. But if you are building a reference site for your organization that will eventually have thousands of pages… then it could matter a lot.

In Website Creator’s case, your site’s files live on an actual server that can be accessed and downloaded. Which means you have full ownership in all three facets — a great feature if you think you’ll ever need to move or recreate your website elsewhere.

Simplicity

Another pro of Website Creator is that once you’re set up, it’s fairly easy to use. As I mentioned above, Website Creator uses BoldGrid, a website builder, to actually create your website.

Website Creator Bold Grid

BoldGrid isn’t technically drag-and-drop. You don’t actually “drag” elements and drop them where you want them. Instead, BoldGrid uses Inspirations, which serve as your base template.

BoldGrid Inspirations

From there, you can add or remove pages, customize the branding (i.e. colors and fonts), or even go so far to add widgets on individual pages.

BoldGrid Inspiration Customization

The range of customization here is extensive. Given Website Creator uses WordPress, you can also install plugins (pieces of software that “plug in” to your website to add functionality), so you essentially create anything you want – that includes things like ecommerce, SEO, appointments, and flying unicorns.

But if you’re trying to keep it simple, BoldGrid’s Inspirations (and customization options within them) provide enough flexibility that you can create something that feels custom without having to totally build something from scratch.

Integrations

And speaking of customization… the ability to add integrations through plugins is a HUGE pro for using Website Creator. Given WordPress is the most popular CMS platform out there, the integrations are practically limitless.

Chances are, there’s been a plugin created to do whatever you need your site to do. And if it hasn’t been created yet, there’s a developer out there who could probably get it done.

Additionally, since you have an actual hosting account running Website Creator, you can integrate with any business email service or analytics package that you need.

Sign Up + Customer Service

Depending on your needs, this could be a pro or a con. Signing up for Website Creator does take some time. They actively try to weed out spam users, which means they review accounts before granting access. Their sign up process says it should take a few minutes to get a confirmation email, but after about an hour, we had to reach out to support to get our account approved and up and running.

The pro here is that you’re dealing with a company that take its software seriously and actively tries to maintain the integrity of it. They don’t let spammers in, and their customer service department is more than willing to expedite the process if you reach out and explain how you plan to use your site.

Flexibility

It’s rare that you get so much flexibility in an all-inclusive website builder, but Website Creator certainly gives you more than any other. The best example of this?

Website Creator actually lets use WordPress themes / custom themes outside of BoldGrid.

Flexibility Website Creator

This essentially means that you have a totally customizable, self-hosted WordPress site with the *option* to use an all-inclusive website builder that has pre-built themes and easy-to-use customization options. It’s a win-win.

Onboarding/Training

Using Website Creator does require a bit of a learning curve (more on that in a bit). However, InMotion’s onboarding and training resources are amazing. With any piece of software, there’s always a moment of “What comes next?”

With InMotion, they cover all the bases. From the moment your account gets approved, you’re given instructions on how to finish your account set, start your website, and get up and running.

Website Creator Onboarding

The account dashboard is refreshingly simple.

Website Creator Backend

They also offer training inside WordPress, so you can learn how to use BoldGrid and customize various elements.

Training Website Creator

Cons of Using Website Creator

Like any piece of software, there are always trade-offs. So here are the cons of using Website Creator:

Slower Sign Up Process

Yep… it can be a con that Website Creator takes time to actively weed out spammers. Why? Because this means the sign up process is slower.

Cumulatively, it took about two hours for us to get our account up and running — which isn’t great if you’re looking for a quick and easy solution to get a website up ASAP.

Learning Curve

Once you get through the sign up and installation process, using BoldGrid is simple (plus InMotion offers a TON of resources to help you through the process). But that doesn’t change the fact that getting up and running with Website Creator isn’t very intuitive. The sign up process is more extensive than most all-inclusive website builders, as is the installation process.

For example, before even getting started, you must have a domain name. There’s no option to use a free subdomain to get you up and running like you can with WordPress.com.

After that, you have to install BoldGrid, which then brings you into WordPress to edit.

Website Creator Getting Started

Again, the training provided by InMotion is stellar — but you do need to take the time to read it. Popular pure-play website builders like Wix, Weebly, Squarespace, Shopify – and even GoDaddy GoCentral all have in-screen on-boarding to show you how to do things while you build it.

If you’re looking to just dive on in and figure it out without having any website building experience, Website Creator probably isn’t the best solution for you.

Website Creator Review Conclusion

Website Creator does come with a learning curve, but it offers a ton of customization, flexibility, and ownership for users. Plus, it gives you the best of both worlds: a self-hosted WordPress website without the hassle of tracking down your hosting, website builder, and CMS.

Check out Website Creator’s plans here.

However, there are trade-offs to consider here. If you’re looking for a quick, easy, intuitive website builder that you can use to throw up a quick project, Website Creator probably isn’t the best choice for you.

Instead, check out my quiz to find what the best website builder is for you based on your preferences.

The post InMotion Hosting Website Creator Review: Pros, Cons & Alternatives appeared first on ShivarWeb.

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WordPress.com Review: Pros & Cons of WordPress.com as a Website Builder

WordPress.com Review

WordPress is one of the most popular pieces of software in the website space. WordPress powers over 25% of the Internet and is famous for its versatility and ease of use.

Its is so well-known, that it’s common for people with some web design experience to generally say “just use WordPress” when referring DIYers and freelancers to a website solution.

But for those who are unfamiliar with the general WordPress world, there is a major point of confusion: WordPress.com vs. WordPress.org.

In this article, I’ll be reviewing WordPress.com as a website builder and general website solution for DIYers.

See WordPress.com’s Plans & Pricing here.

But before I dive into specifics, let’s talk about the difference between WordPress.com and WordPress.org.

WordPress.com vs. WordPress.org: What’s the Difference?

WordPress is the name of a piece of software that can “power” your website on a server. So instead of uploading individual files to a server to create a website, you can use WordPress to create a “backend” where you can log in to your website to create, edit and manage web pages, blog posts, images – any sort of content.

It’s a “content management system” in web development jargon. WordPress is also “open-source” – which means that a community maintains it. A for-profit corporation does not own it. A non-profit foundation technically manages the trademark while leaving the software open under a General Public License.

The software & open-source community live & function at WordPress.org – where anyone can grab a copy of the software.

Note that I still haven’t said anything about it running a website. The other two pieces needed to run a website are hosting (ie, a server to run WordPress and render your website) and a domain name, which allows people to navigate to your website.

WordPress.org is also known as “self-hosted WordPress” because you have to provide the server for the software to live on. You pay for hosting and domain registration fees separately. You can learn how to setup a self-hosted WordPress website here.

And then there’s WordPress.com. It is a for-profit company owned by Automattic and founded by Matt Mullenweg – one of the original developers of WordPress.

WordPress.com is a service (not just the actual software & community) that offers websites / blogs powered by their install of WordPress software. They bundle hosting, support, services, and software into a single subscription. I refer it to as “hosted WordPress”, because you’re buying a hosted version of the software.

The renting vs. buying in real estate works well as an analogy.

WordPress.com = Renting a building for your living space (aka your website). You can pay for upgrades, but ultimately everything is up to your landlord (WordPress.com). That said – your landlord also has to pay to keep everything in working order.

WordPress.org = Owning a building for your living space. You own everything on your own hosting space. You do whatever you want. That said – you are responsible for everything.

If you want to get into the weeds, I wrote a whole post about the differences between WordPress.com and .org. But that analogy says it all.

The key tradeoff here is between convenience and control. WordPress.com is what we call an all-inclusive website builder. It competes directly with other hosted website builders like Squarespace, Weebly, Wix, GoDaddy GoCentral, etc. You sacrifice some control (like FTP access) to get a lot more convenience (like not installing security patches or crashing your own site).

Compared to its direct competition, WordPress.com focuses on scalability, support, and flexibility. Let’s dive further into my WordPress.com review to see how it really compares.

One other quick aside – a disclosure – I receive referral fees from all the companies mentioned in this post. My opinions & research are based on my experiences as either a paying customer or consultant to a paying customer.

Pros of Using WordPress.com as a Website Builder

Here’s what I found to be the pros of using WordPress.com website builder — not just in comparison to direct competitors, but as an overall website solution.

Easy Sign Up Process

One of WordPress.com’s biggest pro is how easy it is to get started. To get your website up and running, you just follow a simple, 6-step process that includes creating an account, filling in your website information, and confirming your email address.

WordPress.com Sign Up Process

They also provide a ton of “onboarding” support (AKA the process of getting up and running with a website). I immediately received an email detail next steps, and was even prodded later in the day when I hadn’t finished a step in the set up.

There was really no part in the sign up process where I wondered, “What’s next?”. The steps were easy to follow, detailed, and included support once I got inside the dashboard.

If you’re looking for a simple, straightforward, and speedy way to go from having no website to having a site ready to build, then WordPress.com is a great choice.

All-in-One Solution

Again, WordPress.com is an all-in-one solution, which means everything you need — from hosting to domain registration to integrations (more on that shortly) to design options is included in the platform.

That means everything just works — there’s no figuring out if this app or extension is compatible or is going to break your site. There’s no troubleshooting or support needs outside of what they already offer. Even things like analytics are built into the platform.

WordPress.com Functionality

Spending less time on research and troubleshooting means you can spend more time on stuff that matters – like content, design, and marketing your site.

Plus, since WordPress.com uses WordPress as it’s CMS (and WordPress is the most popular CMS platform out there), the integrations are practically limitless.

Chances are, there’s been a plugin created to do whatever you need your site to do. And if it hasn’t been created yet, there’s a developer out there who could probably get it done. Just know that on WordPress.com, your advanced customization capabilities, like installing your own plugins and themes, are limited to their highest priced plan (more on that in a bit).

You also don’t have full control over the website functionality, because you don’t have access to your hosting. You still don’t have direct access to your files or your database. So if you want to do something in bulk or something super-technical, then you are out of luck.

That said, compared to other website builders (like Site123 or Jimdo), WordPress.com is inherently more open and accessible because it runs WordPress software. All of your content is in RSS and XML format, so it’s very easy to leave WordPress.com for another service or bulk export your content.

Template Design

When you set up your website with WordPress.com, you have a ton of pre-made templates (“themes” in the WordPress jargon) to choose from, including premium themes that come with higher-priced plans.

WordPress.com also indicates which themes are best for beginners, which is helpful for those who don’t have extensive website experience and are looking for the easiest way to get their website designed and ready to market.

WordPress.com Themes

Inside these themes, you have a range of customization capabilities based on the plan you have. You also have significant customization abilities on the individual pages themselves— even with the free plan. Inside the page builder, you can change the format by adding columns, embedding elements, and even editing the page code if you know HTML / CSS.

WordPress.com Page Customization

WordPress.com Page Code

One thing to note here — you cannot edit/customize the pages on the same screen that you edit the theme. This means that you’re basically designing the pages in a bubble. You can’t see how they play out in the context of the design until you actually go in and edit the theme. If you’re not looking to do any advanced designing, this may not matter to you, but it’s something to keep in mind if you are looking to build lots of websites for clients.

Customer Support

WordPress.com has a robust knowledge base and easily accessible support. In fact, their help button floats in the bottom corner of the Dashboard (and when you’re editing pages), so you can see relevant guides and articles to help you no matter where you are in your website.

WordPress.com Support

You can also chat with another WordPress.com using their “Contact us” button on the floating help section, giving you an additional option if you can’t find the answers you’re looking for.

Cons of Using WordPress.com as a Website Builder

But of course, no website builder review would be complete without looking at the downsides. Every piece of software will have complaints, because there is no website solution that is right for everyone. Let’s look at a few specific cons I found.

Pricing

WordPress.com is a bit pricier than its competitors when you take into account what features are available to you. WordPress.com limits the amount of storage space you get on your website (AKA the number of images, video, audio files, documents, etc. you can upload to your site).

WordPress.com Pricing

Now, there is one caveat. WordPress.com does have a free plan. You can’t use your own domain name. You have to use yourname.wordpress.com – and serve WordPress.com ads on your site. But – it’s free. This plan is certainly my favorite way to get a free, well built website online.

However, it’s not clear that there’s a free plan available unless you go through the pricing tab. For example, if you were to click “Get Started” and just start filling in your information, you’re kind of cornered into buying a plan. There’s no option there to select a free plan. It’s confusing, especially if you don’t know that there’s a free plan available (which technically, you’re automatically signing up for when you create your account).

WordPress.com Pricing No Free Plan

If you are trying to start just a basic informational website or blog and don’t want to deal with hosting, then WordPress.com’s Blogger and Personal plans are well-priced. But for a business or really any size (or website that is going to strive to make money), then it’s a bit hard to compete with running a self-hosted WordPress website or finding another solution like Website Creator (a website builder built on top of WordPress) or another drag & drop website builder.

Learning Curve

Based on your website experience, using WordPress as a CMS does come with a learning curve — and it’s no different when it’s bundled with hosting and DNS services through WordPress.com. Yes, you have various themes to choose from that guide your site customization experience… but even those can be more complicated to tweak than WordPress.com wants to let on. Check out the instructions on customizing this theme I selected.

WordPress.com Theme Customization

If you’re looking for the ease of a simple drag + drop website builder where you can literally drag elements onto the page, drop them in place, and customize your template that way, WordPress.com might not be the best choice for you.

Because here’s the thing. In many ways, WordPress is more than software. It’s like a whole platform / subculture. You know how Facebook has “Likes” and “Newsfeed” and “Groups” and all these other terms that make sense…but only once you’ve used Facebook? Ok – WordPress is like that. When you first start out, there’s all this jargon to figure out. It makes sense quickly, but that doesn’t make it any less weird.

Limited Functionality + Control

WordPress is known for how flexible and adaptable it is as a CMS. It’s a great way to build a website that you plan on keeping for the long haul, because it’s so customizable and scalable. But here’s the thing — those benefits don’t really kick in until you have a self-hosted WordPress (AKA WordPress.org), or until you pay for the premium business plan on WordPress.com, and even then you don’t have full accessibility with your website.

If you’re not looking for a website that you can customize and scale extensively, then this probably doesn’t matter to you. But if you are looking to create a website that you can scale, and you were drawn to WordPress as a CMS because of that, then going with “hosted WordPress” on WordPress.com probably isn’t your best option, because you’re giving up quite a bit of functionality and control.

WooCommerce & JetPack Addendum

At the risk of making this focused review too long, there are two remaining pieces to talk about in regard to WordPress.com and their services.

First is WooCommerce. WooCommerce is a software plugin for WordPress that brings a *ton* of amazing ecommerce functionality to any WordPress website. It is amazing. It has a ton of extensions and integrations only rivaled by Shopify. And it works on any existing website running WordPress. If you are using the WordPress.com, you can add it to your plan.

Since ecommerce has a lot more considerations than a publishing site, many ecommerce owners like to have a “hosted” solution. In this case, WordPress.com provides a great option for websites that are “content-first” but also want a large-ish online store.

Second is JetPack. You know how I mentioned that WordPress.com provides a lot of things like backups, security, and support that a self-hosted WordPress website does not have? Ok, so you can get most of that with JetPack. JetPack is a paid plugin software owned by Automattic that any self-hosted WordPress website can install and get automated backups, security scans, in dashboard support, remote management via the WordPress app and more.

In fact, this website uses JetPack. It costs between Free and $29/mo depending how many services / themes you want (security is free). Plus, there are some hosting companies that bundle JetPack in with your hosting fee, so that it’s super-affordable.

WordPress.com Review Conclusion

WordPress.com has many of the tradeoffs inherent with all website builders while capitalizing on the potential strengths of a website builder (ie, usability & support).

Compared to other established website builder brands, it lacks some pretty significant capabilities, like storage, pricing, and ease of use, but it does compete well on support, theme availability, design, technical aspects, and content publishing.

WordPress.com is a really good fit for anyone looking for a solid website builder that includes more advanced functionality and theme options but still takes the headache out of finding their own hosting and additional services. It’s a great option to just get started. And it’s great for content writers & publishers plus any businesses that have the budget for the Premium Plan.

Check out WordPress.com’s current plans & pricing here.

Not sure WordPress.com fits your needs? Check out my quiz to find what the best website builder is for you based on your preferences.

Are you working on a long-term project, need more freedom, or on a budget and don’t mind a learning curve? Check out my posts on trying out self-hosted WordPress and setting up self-hosted WordPress on your own server.

The post WordPress.com Review: Pros & Cons of WordPress.com as a Website Builder appeared first on ShivarWeb.

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Best Accounting Software For Freelancers

Best Freelance Accounting Software

There are over 55 million freelancers in the US. With perks like being your own boss, setting your own schedule, and the flexibility to work from anywhere, it’s easy to see why freelancing is becoming such a popular choice. Whether you are self-employed full-time or are freelancing on the side to earn some extra income, there are key software tools that can help you run a more effective and profitable business — the most important being accounting software.

As a freelancer, it’s easy to focus on growing your business, finding new clients, creating marketing campaigns — anything but accounting. However, having a strong accounting process and being in control of your business’s finances is the key to running a successful business.

Luckily, there are plenty of easy to use, affordable accounting solutions that will help you manage your freelance finances and taxes quickly so you can get back to doing what you love.

In this post, we’ll share the top accounting software for freelancers. We’ll also share some other great freelance tools that you should know about to help your business succeed, including everything from email marketing software to website builders to mobile payment apps and more. We’ve spent hours researching and testing software so that you can find the perfect software solutions to run your freelance business.

heading QuickBooks Self-Employed AND CO Wave

Best Accounting Software for Freelancers

Best Accounting Software for Freelancers

Best Accounting Software for Freelancers

ReviewCompare

ReviewCompare

ReviewCompare

Pricing

$10 – $17/month

$0 – $18/month

$0/month

Size of Business

Self-Employed

Self-Employed

Small

Ease of Use

Very Easy

Very Easy

Very Easy

Customer Service

Fair

Very good

Poor

Number of Users

1

1

1

Number of Integrations

4

10

4

Cloud-Based or Installed

Cloud-Based

Cloud-Based

Cloud-Based

Mobile Apps

iOS & Android

iOS & Android

iOS & Android

Characteristics Of Good Freelance Accounting Software

In terms of accounting software, freelancers have very specific needs. Most traditional small business accounting software simply won’t fit the bill. Freelancers need an easy-to-use financial management solution designed specifically for the self-employed. Here are some of the key characteristics a good freelance accounting software should have:

  • Affordable: For freelancers, every penny counts. With a slim or nonexistent accounting budget, freelancers need a solution that is free or offers affordable, low monthly payments.
  • Easy To Use: Good accounting software should be easy to use as most freelancers don’t have time to spend hours balancing the books. Many also may have little to no previous accounting experience so they need something that is easy to learn and understand.
  • Time-Saving Automations: All accounting software should feature automations, but freelancers are in particular need of any way to save time. Standard automations include automatic receipt uploading, mileage tracking, and live bank feeds.
  • Manage Personal & Business Finances: While freelancers should open a separate business banking account to safeguard against tax audits, this simply isn’t the reality for many self-employed individuals. Because of this, many freelancers need to be able to separate their personal expenses from their business expenses using their accounting software
  • Good Organization: As a freelancer, it’s easy to put finances on the back burner, but knowing your exact income and expenses is key to running a successful business. Accounting software should help you stay organized, run key financial statements, and make more informed business decisions.
  • Tax Support: With estimated quarterly taxes and ever-changing deductions, freelance taxes can be overwhelming. The best freelance accounting software will include tax support to help you manage your self-employed taxes.
  • Support Resources: Good accounting software will also provide you with ample learning materials to help you better your business.

We weighed all of these factors when selecting the best accounting software for freelancers. Each of the top three accounting options displays many, if not all, of the features listed above to help make managing your freelance finances as simple as possible.

1) QuickBooks Self-Employed

Best For…Best Accounting Software for Freelancers

Overall freelance accounting and tax support. Ideal for filing directly with Turbo Tax.

Created in 2014, QuickBooks Self-Employed was designed specifically to help freelancers manage their finances and file their taxes easily. QuickBooks Self-Employed is incredibly easy to use, offers great mobile apps, and has the best tax support of all three programs on this list. The software helps you calculate your estimated quarterly taxes, track your mileage, find other deductions like the home office deduction, and even has a Turbo Tax integration for easy filing. On top of tax support, QBSE also helps freelancers keep track of their income and expenses.

The software is ideal for freelancers looking for tax support, a way to separate personal and business expenses, and basic expense tracking.

Pros Cons

Suited for freelancers

Limited invoice features

Calculates estimated quarterly taxes

No state tax support

Easy to use

Turbo Tax integration

Pricing

QuickBooks Self-Employed offers two pricing plans ranging from $10 – $17/month. The difference between the two is that the larger plan includes a built-in Turbo Tax integration and the ability to pay estimated quarterly taxes online.

Features

Best Freelance Accounting Software

QuickBooks Self-Employed supports a good amount of features, especially where taxes are concerned. Here’s an idea of what QuickBooks Self-Employed has to offer:

  • Track income and expenses
  • Separate personal and business expenses
  • Invoicing
  • Record tax deductions
  • Fixed asset management
  • Calculate estimated quarterly taxes

Ease Of Use

QuickBooks Self-Employed is incredibly easy to use. It has a modern, well-organized UI that takes very little time to learn and offers strong mobile apps that are also easy to navigate.

Customer Support

QuickBooks Self-Employed’s customer support has its pros and cons. There’s no phone support, but there is a live chat feature if you want to get in touch with a representative directly. The good news is that QBSE provides a great selection of learning resources for freelancers including a comprehensive help center and a small business center chock full of business advice.

Takeaway

QuickBooks Self-Employed is one of the best accounting and tax support solutions out there for the self-employed. The software offers the most advanced level of tax support on the market, and while this isn’t a full-fledged accounting app, it allows freelancers to manage their income and expenses.

Read our full QuickBooks Self-Employed review to find out if this software is right for your business.

2) AND CO

Best For…
Best Accounting Software for Freelancers

Freelancers looking for strong accounting, good customer support, and the ability to create and send contracts to clients.

Founded in 2015, AND CO is an up-and-coming freelance accounting software that was recently acquired by Fiverr, one of the leading freelance marketplaces. The software is easy to use, offers great customer support, and provides traditional accounting features like time tracking and project management. While the software does not offer tax support, it does have a one-of-a-kind contract feature that allows you to create legal contracts for projects that are compliant with the Freelancers Union. This allows you to dictate who retains rights to your work and accept signatures directly from clients.

AND CO is ideal for freelancers who don’t need the extra tax support of QuickBooks Self-Employed and would rather have more traditional accounting features, contracts, and better customer support.

Pros Cons

Suited for freelancers

No tax support

Easy to use

Unsuited for product-based businesses

Good customer support

Limited integrations

Strong mobile apps

Pricing

AND CO has a free plan for freelancers with a single client and a paid plan which costs $18/month. The larger plan includes unlimited reports and more advanced proposals and contracts.

Features

Best Accounting Software for Freelancers

While AND CO may be lacking in tax support, the software has a lot of great features going for it. Here are some of the features AND CO has to offer:

  • Invoicing
  • Contact management
  • Expense tracking
  • Time tracking
  • Project management
  • Proposals
  • Contracts
  • Subscriptions

Ease Of Use

AND CO is incredibly easy to use. The software was originally designed solely as an iPhone app so the mobile apps are also easy to navigate.

Customer Support

AND CO offers great customer support. Representatives are generally kind and quick to respond to questions. The company also offers great business tools and support resources for freelancers, as well as all of Fiverr’s extensive freelance resources.

Takeaway

AND CO is a great accounting and finance management tool for freelancers. The main drawback is that there is no tax support. However, you won’t find such developed proposal and contract features anywhere else.

Read our complete AND CO review to see if this freelance tool is right for you.

3) Wave

Best For…Best Freelance Accounting Software

Freelancers looking for a complete accounting solution for free.

Wave is a free accounting software solution that offers an incredible number of features for $0/month. While the software wasn’t designed specifically for freelancers like QuickBooks Self-Employed and AND CO, Wave is one of the best accounting programs to fit the needs of freelancers. It’s affordable, easy to use, and allows business owners to separate personal and business accounting.

The software is ideal for self-employed individuals looking for a full accounting solution or those who need an affordable way to manage their freelance finances.

Pros Cons

Free

Limited integrations

Easy to use

Poor customer support

Good feature set

Limited mobile apps

Positive customer reviews

Pricing

Wave only offers one accounting package and it’s completely free. There are no user limits or feature limits. You get all of the great features of Wave for $0/month. The only extra costs are payment processing, payroll, and professional bookkeeping services.

Features

Best Accounting Software for Freelancers

Of all three options on this list, Wave offers the most features. While you won’t find tax support, Wave does offer strong accounting and is full-fledged accounting software. Because of Wave is actual accounting software, it’s the only program on this list that will allow you to actually balance the books. Here are the features you’ll find with Wave:

  • Invoicing
  • Estimates
  • Contact management
  • Expense tracking
  • Accounts payable
  • Inventory
  • Reports

Ease Of Use

Wave is well-organized and its modern UI is easy to navigate.

Customer Support

Wave offers many great support resources; however, getting in touch with an actual representative is difficult. There is no phone support and response times are slow.

Takeaway

Wave is an affordable accounting program that gives you strong accounting and tons of features without breaking the bank. The software does not offer tax support, but it does offer payroll, making it a scalable solution if you plan on growing your freelancing business. The professional bookkeeping services are also great for freelancers who aren’t comfortable doing their own accounting or simply don’t have the time.

Read our full Wave review to see if this accounting software is right for you.

Other Great Freelance Tools

Your freelancing business is your baby, and as it takes a village to raise a child, it can also take an army of integrations to run a business. There are tons of great freelancing tools that can help you manage and grow specific areas of your business, like email marketing, invoicing, ecommerce, and more. Here are some of the top freelance software tools we recommend.

The Best Invoicing Software For Freelancers

If your freelance business relies heavily on invoicing and isn’t quite ready for all of the other features included with accounting software, invoicing software could be a simpler alternative to meet your business needs.

Zoho Invoice

Best Invoicing Software for Freelancers

Zoho Invoice is an easy to use, cloud-based invoicing program with incredible invoicing features. With over 15 invoice templates to choose from and international invoicing options, Zoho Invoice has a lot to offer. Read our complete Zoho Invoice review to learn everything this software is capable of.

InvoiceraBest Invoicing Software for Freelancers

Invoicera is also a could-based program with a good feature set and attractive invoice templates. A forever free plan and over 35 payment gateway integrations are just a few of the perks of this invoicing option. Read our complete Invoicera review to learn if this software is right for you.

Visit our invoicing software reviews for more options or compare our top favorite invoicing solutions for small businesses.

The Best Receipt Management Software For Freelancers

Business owners are all too familiar with the dreaded receipt shoebox. Receipt management software or expense tracking software can help freelancers get organized and handle reimbursements with ease.

ExpensifyBest Receipt Management Software for Freelancers

Expensify is a cloud-based expense management solution with mobile receipt scanning, expense approval workflows, and next-day expense reimbursements. The software also integrates with key accounting programs for a seamless expense tracking experience.

ShoeboxedBest Receipt Management Software for Freelancers

Shoeboxed is also a cloud-based expense management solution with receipt scanning, mileage tracking, expense reports, basic CRM, and even tax prep. Shoeboxed also integrates with key accounting programs.

The Best Payment Processing Software For Freelancers

Need to accept mobile payments from your customers? Mobile payment apps allow freelancers to accept payments anywhere — whether that be at a home show, a small storefront, or even a client meeting at Starbucks. If your freelance business could benefit from accepting payments on the go, mobile payment processing is a must.

SquareBest Payment Processing for Freelancers

Square is one of the most popular mobile payment apps. It offers affordable flat rate pricing and free tools for selling online, making it easy to accept payments from your customers in multiple ways. Read our complete Square review to learn how Square could benefit your business.

Take a look at our other mobile payment processing reviews or compare our top five payment processing solutions for businesses.

The Best Website Builders For Freelancers

A website is key for many freelancers who sell goods online or who need a professional online portfolio to showcase their work to clients. Luckily, there are plenty of affordable, easy to use website builders that can give your freelance business the edge.

WixBest Website Builder for Freelancers

Wix is an easy to use website builder that is ideal for ecommerce and blogging. Wix offers a compelling free version with unlimited pages and hundreds of customizable templates to choose from. Read our complete Wix review to learn more about this affordable website solution.

SquarespaceBest Website Builder for Freelancers

Squarespace is a website builder that is perfect for ecommerce and blogs While there’s no free plan, the software offers amazing templates with a huge degree of customizability. Read our complete Squarespace review to see if this website builder is right for you.

Read our other website builder reviews and ecommerce reviews to find the perfect solution for your business.

The Best Email Marketing Software For Freelancers

One of the most challenging parts of freelancing is finding clients. Email marketing software can be a great way to market your services and target clients so you can grow your business.

MailChimpBest Email Marketing Software for Freelancers

MailChimp is an easy to use email marketing software with affordable payments. The software offers email campaigns, email automations, and even analytics and reporting. Read our complete MailChimp review to learn how this software could help your business.

BenchmarkBest Email Marketing Software for Freelancers

Benchmark is another great email marketing option that is easy to use and offers good customer support. The software has hundreds of templates to choose from and the unique ability to send video emails and online surveys. Read our complete Benchmark review to see if this software is right for your business.

Read our other email marketing software reviews or compare the best email marketing solutions to find the right option for your business.

Picking The Perfect Freelance Accounting Software

Choosing Accounting Software

Running a freelance business can be difficult, but with the right tools, you can set your business up for success. With accounting solutions like QuickBooks Self-Employed, AND CO, and Wave, you can manage your finances and gain valuable insight into your business’s income and expenses.

QuickBooks Self-Employed is ideal for freelancers in need of tax support; AND CO is ideal for legal, professional contracts; and Wave is ideal for the complete accounting package. Identifying your freelance needs and examining your current financial process can help you decide which program is the perfect fit for your business.

Then ask yourself, what other tools could benefit my business?

Email marketing software could help you grow your clientele. A website builder could help you create a professional brand. A payment processing app could help you increase your sales. Here at Merchant Maverick, our goal is to help you find the best software to help your business succeed. We have hundreds of reviews across multiple software industries so you can find the perfect software combo. Check out our comprehensive reviews and our other freelance resources as well.

Top 10 Tax Deductions For Freelancers

Loans For Freelance Businesses: Your 13 Best Options

heading QuickBooks Self-Employed AND CO Wave

Best Accounting Software for Freelancers

Best Accounting Software for Freelancers

Best Accounting Software for Freelancers

ReviewCompare

ReviewCompare

ReviewCompare

Pricing

$10 – $17/month

$0 – $18/month

$0/month

Size of Business

Self-Employed

Self-Employed

Small

Ease of Use

Very Easy

Very Easy

Very Easy

Customer Service

Fair

Very good

Poor

Number of Users

1

1

1

Number of Integrations

4

10

4

Cloud-Based or Installed

Cloud-Based

Cloud-Based

Cloud-Based

Mobile Apps

iOS & Android

iOS & Android

iOS & Android

The post Best Accounting Software For Freelancers appeared first on Merchant Maverick.

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Jimdo Review: Pros & Cons of Using Jimdo Website Builder

Jimdo Website Builder Review

Jimdo is known as an easy-to-use, all-inclusive website builder that is designed for people with no coding knowledge. They offer two options for website owners: a DIY builder that puts you in control of choosing a template and customizing it, or an AI website builder that uses artificial intelligence to build a template for you, then walks you through the various tweaks you can make.

See Jimdo’s Current Plans & Pricing

Recently, I gave Jimdo a try for a full Jimdo review. But before I get into the pros and cons of my Jimdo review, let’s dive into an overview about tools to build a website.

There are so many considerations to take into account when choosing a website builder — and really, there are a thousand ways to get what you want in the end in terms of functionality, convenience, pricing, etc. The thing to remember is: whether you’re building a simple personal website or running a business, the way you build your site has a lot of consequences.

In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short-term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.

What Is Jimdo?

On the wide spectrum of website building solutions, Jimdo lives on the end that is all-inclusive and provides everything you need to get started and grow your website. It contrasts with solutions where you buy, install, and manage all the “pieces” of your website separately (ie, you buy a domain, hosting, and website software separately.).

Using Jimdo is sort of like leasing and customizing an apartment in a really classy development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner. That point is key because there’s usually a direct tradeoff between convenience and control.

Everything may fit together just right with a website builder like Jimdo, but that may or may not be what you’re looking for.

As far as competition, Jimdo competes with all-inclusive website builders like Weebly, Wix, Squarespace, and WordPress.com.

Compared to their direct competition, they focus on using AI to create done-for-you templates and designs so you can focus on plugging in your content and getting up and running quickly.

They also offer a more traditional drag-and-drop builder for those who have more experience, making Jimdo appeal to beginners who have no design or development experience (think DIY-ers who need to create a website ASAP without having any website experience) and those who have a bit of website knowledge and want more customization abilities.

One other quick aside – a disclosure – I receive referral fees from all the companies mentioned in this post. My opinions & research are based on my experiences as either a paying customer or consultant to a paying customer.

Pros of Using Jimdo Website Builder

Here’s what I found to be the pros of using Jimdo — not just in comparison to popular website builders like Weebly and Wix, but as an overall website solution.

Straightforward Sign Up Process

One of Jimdo’s best features is how quickly you can get up and running. Signing up for the platform is a simple process that involves creating an account, verifying your details through your email, and then choosing which website builder you’d like to use.

Jimdo Product Options

One thing to note here — if you’re looking for the easiest, most hands-off way to create your website, the AI web designer is probably your best option. It goes through a series of questions and then creates your website for you, but follows the process up with a detailed, step-by-step tutorial of how to customize your base template. It’s perfect for DIYers who are brand new to building a website.

Jimdo Tutorial

Simplicity

Jimdo is also seriously simple to use, which makes it hard to mess up your website design. Once you choose a template (or have one created for you with the AI builder), you’re pretty much locked in to the layout provided.

The DIY website builder is drag and drop, but it has it’s limitation — you can add new elements to the page, but only within the template structure you’re already given (and limited to the elements provided — but more on that in a bit).

Jimdo Editor

And if you’re using the AI builder, you’re given even more structure (with that comes limitations, but again — we’ll get there). With this option, you have less drag-and-drop and more choose from what they give you. You can customize the styles on the page (like fonts and colors), and you can add premade sections and blocks, but you don’t get the ability to add elements willy nilly.

AI Editor Jimdo

The whole setup is like painting by numbers.

There are obvious drawbacks to this setup, which I will cover in the disadvantages, but it is a real advantage to having limited but accessible design options.

Website Builder Options

Part of what makes Jimdo unique is they offer two design routes — you can either use their AI website builder, which gathers information for you and creates a template based on your answers to questions like “what is your website for?” and “what is your preferred design style?”. From there, Jimdo walks you through a step-by-step tutorial for customizing your assigned website template.

Jimdo AI Set Up

Or, you can take the DIY-approach. In this approach, you select your industry and are provided with a selection of website templates to choose from. Then, you can customize the template with Jimdo’s drag and drop editor. This method is slightly more advanced, but still straightforward and controlled enough to keep newbies in check.

DIY Jimdo

One thing to note if you’re going the DIY route — I found that your industry selection doesn’t matter. I was given the same templates to choose from whether I chose business or healthcare or skipped the industry question all together.

*One additional note here. When using Jimdo for the purposes of this review, I created an additional Jimdo account through a new browser window to go through the sign up process again, and was automatically assigned to the AI website builder. Of course, there’s always a chance for user error, but as a brand new, inexperienced customer to the platform… it was confusing. It’s a potential con for using the platform, but not because of the actual user experience of the builder — it’s just a bit confusing and unclear when signing up.

Some Product Integration

Another benefit of Jimbdo is their product integrations. Aside from offering DNS and hosting services, Jimdo also offers ecommerce functionality with their paid plan (one thing to note — in order to get ecommerce functionality, you do need to choose between the two higher-priced tiers.)

Jimdo Ecommerce

We’ll talk more about pricing in a moment, but just know that you could get the same (or better) functionality for less elsewhere.

European Presence

For U.S. users, this isn’t really a pro or a con, but for those in the EU, Jimdo’s European presence makes it a strong competitor.

Jimdo is a German company and operates data centers in Europe. As a European company, this means that Jimdo’s data protection and privacy standards are much stronger thanks to the EU’s new laws on data and privacy.

Additionally, if you are a US company who needs an EU microsite for an EU audience, Jimdo makes GDPR a bit easier than some website builders focused on the US market.

Cons

But of course, no review would be complete without looking at the downsides. Every piece of software will have complaints. Let’s look at 3 specific cons I found.

Plans + Pricing

Jimdo’s pricing and plan structure is a bit confusing. When first signing up, You can see that paid plans start at $9/month paid annually, which includes your own domain, free hosting but only a 10 page limit.

Jimdo Pricing

However, if you choose a free plan and want to upgrade (which I did), the pricing options appear differently from inside your account.

Jimdo Pricing Part Two

Aside from the convoluted information, the actual competitiveness of the plans and pricing structure leaves something to be desired (err, actually a *lot* to be desired).

Compared to competitors like Wix, Gator, and Weebly, Jimdo is more expensive and has more restrictive limits.

Their free plan doesn’t even offer mobile-friendly site design (a pretty standard design feature in today’s world), and you can’t get basic Search Engine Optimization features until their mid-tier plans. Even the mid-tier Grow plans has hard limits on the number of pages and on bandwidth usage (which to me seems like a double-limit). And I’m all for over-delivering on low expectations, but the support options are seriously deficient.

Plus, there’s no option to may monthly, so you’re locked in for a year.

In short, using Jimdo is going to be more expensive than going with a competitor and more restrictive due to the design and technical limitations (more on that shortly), regardless of whether you’re using it for a year or just a few months.

Limited Feature Set – Design

With any technology product, there is almost always a trade-off between convenience and control (think Android vs. iOS)

And you can really see this trade-off with the Jimbdo website builder. The convenience of their design setup is great. It’s straightforward, fast, and not confusing at all. It puts your focus solely on getting your content onto the premade template and adding additional elements within the template that may enhance your design / user experience.

However, if you want to go anywhere beyond the basics of design, you are limited with Jimdo. In the DIY website builder, you can edit the color, the font, and the general ‘feel’ of the design. You can also choose from a few variations of the template, which essentially just have different navigation styles.

Jimdo Template Variations

With pages, you can delete and add sections and move them around, but you cannot add a page unless you add it to the navigation. You can alter the layout, but you certainly cannot edit the CSS, much less add any other design element outside of the pieces they give you.

And if you’re using the AI website builder, you’re limited even further. As I mentioned above, you can add sections and elements based on pre-built blocks, but that’s about it.

The best way to describe it is a ‘paint-by-numbers’ set up. It’s great to have the basics, but if you want to do anything extra or outside of bounds, then you’re out of luck.

If your website is growing, or becoming a bigger part of your business, the design limitations can be crippling.And unlike other website builders that attempt to solve this issue through apps, extensions, or access to the website code or HTML, there is no outlet for a Jimdo website builder website.

Limited Feature Set – Technical

The limitations on design also bleed over into technical limitations.

Technical limitations are features that you don’t know that you want until you want them, and then you find out you can’t have them.

These are things like integrations with Facebook, Pinterest, Twitter, Google Ads, social sharing options, blogging, and a whole host of every intermediate to advanced marketing tools on the internet. Now, as I mentioned above, Jimdo does give some integrations, like ecommerce and DNS/hosting services. However, there are a ton of technical features that Jimdo doesn’t provide or that are extremely limited.

For example, let’s look at Jimdo’s SEO features. I can edit the page title and description for individual pages, as well as assign noindex, nofollow, or noarchive settings. But aside from that, I’m pretty locked in to what I have aside from editing the HTML in text sections on the page. There’s no options for sitemaps, Schema, Open Graph settings – much less highly advanced options.

Jimdo SEO Options

Even the additional add-0n products are limited. There’s not much to address marketing your site, aside from adding code for Google Analytics and Facebook Analytics.

Jimdo Analtyics

Ultimately, Jimdo leaves much to be desired when it comes to product integrations and additional technical features that can help you better market your website.

Jimdo Review Conclusion

Jimdo certainly makes getting a website up and running easy, especially if you need something that’s done-for-you and requires little customization (just choose their AI website builder). They have a straightforward user-experience and easy-to-use editor/customizer that makes getting your content out there a breeze.

Check out Jimdo’s plans here.

However, there are trade-offs to consider with an all-inclusive website builder — specifically functionality, customization, and control. And this is where Jimdo falls short when compared to other all-inclusive website builders. They’re severely limited when it comes to technical features and integrations, which means if you’re looking to create a website with a base template but still have some flexibility over functionality and enhancements, Jimdo may not be the best option for you.

Not sure Jimdo fits your needs? Check out my quiz to find what the best website builder is for you based on your preferences.

The post Jimdo Review: Pros & Cons of Using Jimdo Website Builder appeared first on ShivarWeb.

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Gator Website Builder Review: Pros, Cons & Alternatives

Gator Website Builder

HostGator is one of the best known brands in the website & hosting industry. They’re especially known for their shared hosting, building their reputation on good pricing, fast servers, and great service compared to other brands. While I’ve long used HostGator for website hosting, I recently gave their website builder software, Gator Website Builder, a try.

View Gator Website Builder Current Plans & Pricing.

But before I get into the pros and cons of my Gator website builder review, let’s dive into an overview of website solutions.

There are so many considerations to take into account when choosing a website builder — and really, there are a thousand ways to get what you want in the end in terms of functionality, convenience, pricing, etc.

The thing to remember is: whether you’re building a simple personal website or running a business, the way you build your site has a lot of consequences.

In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short-term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.

What Is Gator Website Builder?

The Gator Website Builder is HostGator’s hosted website builder. HostGator has traditionally only provided domain names & hosting for other website software (like installing WordPress). Gator is their move into providing domain, hosting AND software in a single subscription.

So, on the wide spectrum of website building solutions, Gator Website Builder lives on the end that is hosted, all-inclusive, provides everything you need to get started and grow your website. It contrasts with solutions where you buy, install, and manage all the “pieces” of your website separately (ie, buying your domain name, hosting & installing software).

Using HostGator’s Gator Website Builder is sort of like leasing and customizing an apartment in a really classy development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner.

That point is key because there’s usually a direct tradeoff between convenience and control. You can read more about what a website builder is and how it contrasts to web hosting here.

Everything may fit together just right with a website builder like HostGator, but that may or may not be what you’re looking for.

As far as competition, HostGator competes directly with all-inclusive website builders like Weebly, Wix, Squarespace, GoDaddy’s GoCentral and WordPress.com.

Compared to their direct competition, they focus on speed and convenience by offering everything you need to get your website up and running in just a few minutes. HostGator appeals to the non-developer community here (think DIY-ers who need to create a website without having tons of website experience or time to maintain self-hosted software).

One other quick aside – a disclosure – I receive referral fees from all the companies mentioned in this post. My opinions & research are based on my experiences as either a paying customer or consultant to a paying customer.

Pros of Using Gator Website Builder

Here’s what I found to be the pros of using HostGator’s Gator Website Builder — not just in comparison to direct competitors, but as an overall website solution.

Easy Onboarding Process

One of Gator’s best features is its onboarding process (AKA the process of getting up and running with Gator’s website software). There is typically a part of the onboarding process when you think, “okay… what do I do now?”

With Gator, onboarding is quick, simple, and straightforward. In just a few steps, you’ll have selected your plan, chosen your domain name, and picked a theme to create your website with — all without wondering, “Where the heck do I go now?”

Plus, Gator builds in education not only through email drip sequence, but through a simple, step-by-step tutorial that walks you through how to customize your theme and add content to your website.

Gator Tutorial

All-in-One Solution

Again, HostGator’s Gator Website Builder is an all-in-one solution, which means everything you need — from hosting to domain registration to integrations (more on that shortly) is included in the platform.

That means everything just works — there’s no figuring out if this app or extension is compatible or is going to break your site. There’s no troubleshooting or support needs outside of what they already offer. Even things like analytics are built into the platform.

Analytics Integrations

Spending less time on research and troubleshooting means you can spend more time on stuff that matters – like content, design, and marketing your site.

Plus, since Gator is associated with HostGator — a well known, trusted hosting provider — the platform has the flexibility and resources to provide things like unlimited storage, DNS & domains support (AKA buying and mapping your domain name to your website), and support to migrate to a self-hosted product if or when that makes sense.

Template Design

When you set up your website with Gator, you have to choose a template to start your design. One of the pros of HostGator’s website builder is their pre-built templates. They have hundreds of options to choose from, and each option can be edited and customized in their drag-and-drop website builder.

You could custom build a website on HostGator with software & themes of your choosing (ie, WordPress + themes), but part of Gator’s appeal is that they have a huge selection of well-designed templates that you can tweak for your own needs by adding / removing sections and customizing the colors, photography, fonts, and content — all without worrying about their learning curve or costs of addons.

Site Building Process

Speaking of design… one advantage of an all-inclusive website builder is that you don’t have to write HTML or CSS code — instead, you can just drag and drop elements. What you see in the builder is what you get on the website.

Add Pages Gator

HostGator’s drag and drop builder is simultaneously detailed and simple. It gives you plenty of options for customization, such as adding new elements, change colors and fonts, adding entirely new pages to build from scratch, etc. But it also is extremely easy to use (it’s literally drag and drop). It makes it very simple for someone with no website experience to customize their theme or even give it a major overhaul.

Sections Website Builder Gator

Overall Pricing

While HostGator doesn’t have a free option for a subdomain (like Wix does), their overall pricing is competitive not only compared to other all-inclusive website builders, but also to buying your own hosting.

HostGator

Notice how everything is bundled and unlimited. There are no caps on pages or storage space. In fact, the only difference between the plans is support (priority is “faster” support) and ecommerce functionality.

Compared to building your own website on your host and especially other website builders, Gator’s pricing is very competitive. And while pricing isn’t everything, it’s certainly a factor, especially if you’re looking to bundle price and convenience.

Cons

But of course, no Gator website builder review would be complete without looking at the downsides. Every piece of software will have complaints. Let’s look at 3 specific cons I found.

Apps, Extensions, and Advanced Marketing

While Gator’s all-in-one platform is a solid pro for the website builder, it does also give it a disadvantage in terms of lack of support and ability to add 3rd party apps, extensions, and advanced marketing tools.

Gator does offer some apps and extensions, like G suite integration and priority support on their platform, but they’re pretty limited.

apps and integrations gator website builder

And while Gator does allow you to edit the site HTML and insert HTML when designing a page, there isn’t a way to go in and edit specific sections of code. This, combined with not having 100% control over your site & server (ie, to FTP verification files), limits you to which marketing tools you can add to your website.

This tradeoff does ensure that everything works correctly (no WordPress white screen of death when adding Google Tag Manager), but the trade off is control and customization.

Pricing + Upsells

Yep — pricing is also a con. While Gator’s pricing options are extremely competitive, it’s worth noting that the 50% off promotion only applies for the payment period. For example, if you commit to the premium plan at the 2-year price, that price only lasts you two years.

pricing rules Gator

It’s also not clear from the initial pricing information that a free domain name is only included in the yearly billing. That information comes during the checkout process.

Yearly Billing

The overall upsell with the domain + the marketing apps is also a bit convoluted. When you’re checking out, it almost looks like you have to purchase a domain name if you don’t yet own one. In reality, you can use a subdomain and purchase a domain separately.

Gator domain registration

The domain add-on is one of a few upsells during the checkout process, which does clutter the onboarding slightly.

Blog Functionality

While Gator does have a blog integration that you can add on to your website, it doesn’t come as a part of your theme. It’s treated as more of an “add on”, and you can select how you want your blog to look. blog themes gator website builder

While it’s great to be able to customize the look and feel of your blog, having to choose a separate theme makes it a bit disjointed and seems like the blog is a secondary feature. If you’re looking to have a website for the sole purpose of blogging, this may not be the best fit for you*

*if you are primarily a blogger, but want the all-inclusiveness of a website builder, then you should check out WordPress.com – it’s powered by WordPress but is hosted and controlled so that the experience is better than self-hosting WordPress.

Review Conclusion

Gator has many of the tradeoffs inherent with all website builders while capitalizing on the potential strengths of a website builder (ie, usability & support).

Compared to other established website builder brands, it lacks many advanced options & templates (ie, especially compared to Wix), but Gator has better usability and pricing than most.

Gator is a really good fit for anyone looking for a well-built, well-priced, straightforward website builder and doesn’t need many extra templates or advanced marketing features (ie, CRO and Schema plugins).

Check out Gator’s current plans & pricing here.

Not sure Gator fits your needs? Check out my quiz to find what the best website builder is for you based on your preferences.

Working on a long-term project and need more freedom and don’t mind a learning curve? Check out my posts on trying out and self-hosting WordPress.

The post Gator Website Builder Review: Pros, Cons & Alternatives appeared first on ShivarWeb.

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Site123 Review: Pros & Cons of using Site123 Website Builder

Site123 Review

Site123 is a fast-growing, independently-owned, website builder based in Israel focused exclusively on DIYers. They claim to be “the most intuitive and easy to use website builder on the market”.

Check out Site123’s Current Plans & Pricing

Recently, I gave Site 123 a try for a small project after receiving a few reader questions. But before I get into the pros and cons of my Site 23 review, let’s consider a bit of background on building a website in general.

There are so many considerations to take into account when choosing a website builder — and really, there are a thousand ways to get what you want in the end in terms of functionality, convenience, pricing, etc. The thing to remember is: whether you’re building a simple personal website or running a business, the way you build your site has a lot of consequences.

In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short-term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.

What Is Site123?

On the wide spectrum of website building solutions, Site123 lives on the end that is all-inclusive and provides everything you need to get started and grow your website. It contrasts with solutions where you buy, install, and manage all the “pieces” of your website separately. I wrote a post on Website Builders, Explained for more background.

Using Site123 is sort of like leasing and customizing an apartment in a really classy development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner. That point is key because there’s usually a direct tradeoff between convenience and control with all software, but especially with website builders.

Everything may fit together just right with a website builder like Site123, but that may or may not be what you’re looking for.

As far as competition, Site123 competes with all-inclusive hosted website builders like Weebly, Wix, Squarespace, Gator, and WordPress.com.

Compared to their direct competition, they focus on speed and ease by providing done-for-you templates and designs so you can focus solely on content.

Instead of operating like a traditional drag-and-drop website builder, Site123 has you pick your niche and then customize a curated template based on that niche, which appeals to beginners who have no design or development experience (think DIY-ers who need to create a website ASAP without having any website experience).

One other quick aside – a disclosure – I receive referral fees from all the companies mentioned in this post. My opinions & research are based on my experiences as either a paying customer or consultant to a paying customer.

Pros of Using Site123 Website Builder

Here’s what I found to be the pros of using Site123 — not just in comparison to other website builders, but as an overall website solution.

Straightforward Signup Process

One of Site123’s best features is how quickly you can get up and running. Signing up for the platform is a simple, three step process (hence the name Site123), and it’s straightforward, easy to understand, and efficient.

Site123 Set Up

Plus, Site123 builds in education through a simple, step-by-step tutorial that walks you through how to customize your assigned theme and add content to your website, which is an excellent feature for users who haven’t customized / built a website before.

Site123 Tutorial

Simplicity

Site123 is also seriously simple to use. As I mentioned before, Site123 provides you with a template based on your selected industry and type of business/website within that industry.

Site123 Template Selection

While the website builder is not drag and drop, you can choose from a menu of page elements to change the design within your selected theme.

Site123 Select Page Elements

The whole setup is like painting by numbers.

There are obvious drawbacks to this setup, which I will cover in the disadvantages, but it is a real advantage to having limited but accessible design options.

The site layout is mobile-friendly and maintains an acceptable look/design no matter what you do to the design options.

Product Integration

Another benefit of Site123 is their extensive list of product integrations. Aside from offering DNS and hosting services, Site123 also offers several plugins (software that you can “plug in” to your website to get additional functionality). From advertising software to analytics tools to marketing + support, their library is extensive.

Site123 Product Integration

Site123 also offers ecommerce functionality. One thing to note here though — to use the integrations, you have to have a paid plan.

And to get ecommerce functionality, you have have to choose between the two higher-priced tiers. We’ll talk more about pricing in a moment, but just know that you could get the same (or better) functionality for less elsewhere.

Cons

But of course, no review would be complete without looking at the downsides. Every piece of software will have complaints. Here are the cons I found with using Site123

Pricing

Site123’s paid plans start at $10.80/month, which includes a free domain for a year/the ability to connect your domain, 10 GB of storage, 5 GB of bandwidth, and the ability to send 100 email messages (side note – who counts email messages?) to your mailing list per month. It also removes the Site123 branding that comes with the free plan.

Site123 Pricing

But compared to their direct competitors like Wix and Weebly, Site123 is much more expensive and offers much less. At each stage, Site123 doesn’t even allow unlimited bandwidth or storage.

And compared to self-hosting (piecing domains, hosting, and email separately) – it’s not a good value at all.

If you’re using Site123 for more than a few months, it’s going to be more expensive than going with a competitor (and more restricting due to the design and technical limitations – more on that shortly).

Limited Feature Set – Design

With any technology product, there is almost always a trade-off between convenience and control.

And you can really see this trade-off with the Site123 website builder. The convenience of their design setup is great. It’s straightforward, fast, and not confusing. It puts your focus solely on getting your content onto the premade template by generating a curated template for you.

But here’s the thing — if you don’t like the template you’re given, changing it up is a pain. If you want to go anywhere beyond the basics of design, you are very limited with Site123.

For your theme, you can edit the color, the font, and the general ‘feel’/structure of the design.

Site123 Theme editing

With pages, you can choose certain layouts from pre-made choices.

Site123 Page Layout Editing

But you cannot change the layout. You cannot drag and drop. And you certainly cannot edit the HTML and CSS, much less add any other design element.

Site123 Page Editing Example 2

It’s even difficult and near impossible to edit the menu without changing other design elements on the website.

Site123 Menu

The best way to describe it is a ‘paint-by-numbers’ set up. It’s great to have the basics, but if you want to do anything extra or outside of bounds, then you’re out of luck.

If your website is growing, or becoming a bigger part of your business, the design limitations can be crippling. And unlike other website builders that attempt to solve this issue through apps, extensions, or access to the website code or HTML, there is no outlet for a Site123 website builder website.

Limited Feature Set – Technical

The limitations on design also bleed over into technical limitations. Technical limitations are features and functionality that you don’t know that you want until you want them, and then you find out you can’t have them.

These are things like integrations with Facebook, Pinterest, Twitter, Google Ads, social sharing options, blogging, and a whole host of every intermediate to advanced marketing tools on the internet. Now as I mentioned above, Site123 does offer additional features through plugins and apps, but due to the control you give up with the website, you’re fairly limited in how much you can integrate, add on, or even edit within the tools provided.

For example, let’s look at simply editing SEO elements on a page. With the Site123, I can add in a meta description and site slogan, but that’s about all I can do aside from adding header tags inside the content editor. Even basic SEO needs more than that.

Think of it like the difference between cooking in your own kitchen and building your own burrito at a fast food restaurant.

With Site123, you can certainly choose the ingredients that go into your burrito, but your choice is really an illusion because you’re limited to the ingredients that are offered by the restaurant. Like the design, that can be a good thing if you need something simple, and will always need something simple. But if you ever need to upgrade or do something unique or custom, it can be very limiting.

Culture & Lock-in

After looking at a lot of companies across domains, hosting, VPNs, website builders, ecommerce, and more – I’ve noticed that company culture, structure, and policies can speak more about a customer’s long-term experience than a feature matrix.

A website builder is inherently a global business. Every Internet company has remote employees and worldwide data centers. But I’m never a fan of companies not sharing their story or what they are all about. Site123 is incredibly vague about their story, their policies and your relationship to them as a customer.

For example – here’s their about page.

Site123 About Page

It’s a sales page. Here’s a couple answers to FAQs –

Site123 Data Export

Site123 Moneyback

Now – I get that they are a free, hosted website builder. Most website builders have trouble with website export. But their messaging is quite stark with no offer of help scraping or downloading even image files and text.

And the cancellation policy is very odd because it conflicts directly with the purported difficulty of providing a website download. A hosted website builder service should be able to be cancelled at a click of a button. There should be no manual reviews of forms.

Again – this point isn’t meant to raise a potential non-issue for no reason. Site123 might provide a fantastic long-term experience. However, difficult cancellation policies and vague about pages tend to correlate with less than ideal long-term experiences.

Site123 Review Conclusion

Site123 certainly makes getting a website up and running easy, especially if you need something that’s done-for-you and requires little customization. They have a straightforward user-experience and easy-to-use editor that makes getting your content out there a breeze.

Check out Site123’s plans here.

However, there are trade-offs to consider with an all-inclusive website builder — specifically functionality, customization, and control. And this is where Site123 falls short when compared to other all-inclusive website builders. If you’re looking to create a website with a base template but still have some flexibility over design and functionality, Site123 may not be the best option for you.

Not sure Site123 fits your needs? Check out my quiz to find what the best website builder is for you based on your preferences.

The post Site123 Review: Pros & Cons of using Site123 Website Builder appeared first on ShivarWeb.

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11+ GoDaddy Website Builder Examples for Inspiration

11+ GoDaddy Website Builder Examples for Inspiration

So you’re considering using GoDaddy as your website builder, and you’re looking for GoDaddy website builder examples for inspiration and confirmation that you’re making the right choice.

See GoDaddy’s Current Website Builder Pricing here…

GoDaddy is the big brand in the website services industry. From their Super Bowl ads to TV ads to online advertising, they are by far the most well-known choice for domains, hosting, website builders, and productivity products for small businesses.

And when it comes to their website builder (known as “GoCentral”), GoDaddy is known for its raw simplicity. The setup is extremely straightforward (fill-in-the-blank style), which makes it extremely appealing to DIY-ers with limited website building experience.

And while simple is great, there are some major tradeoffs, particularly in terms of functionality.

As we dive into examples of what GoDaddy websites look like in the wild, there is one thing to keep in mind when you’re evaluating a website platform: it’s not just about how the websites look. How they operate matters too. That’s the main consideration for all my website builder reviews & my guide to choosing the best website builder.

Think of it like buying a car. You have a make / model in mind, and you’re probably looking to see them drive by on the road to see how they actually look. However, you also care about how they operate. Does it accelerate well? Does it have the hauling capabilities you need? How is the gas mileage?

Looking at a website platform should be done in the same way. We collected the following GoDaddy GoCentral (their website builder brand name) examples not just to show you how they look, but how GoDaddy websites can function so you can be sure you have a website that fits both the style you want and the functionality you need.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional judgement as a paying customer or consultant to a paying customer.

General Website Examples

Let’s start with a general round up of solid GoDaddy website builder examples. We’ve pulled these examples based on functionality, design, and usability. Again,GoDaddy works well for DIY-ers who want an easy-to-use website that they can throw up on their own without having to worry about the inner-workings. However, be aware that with this comes trade-offs (i.e. you give up control, functionality, customization, etc.)

Citizen Restaurant

If you’re looking for a straightforward website where you can post content (like menus), this GoDaddy website builder example is a great place to start for inspiration. The homepage is straightforward, with a simple call to action to sign up for the email list. The navigation is also clear, with the Dine and Drink tabs bringing visitors to pages where they can download a PDF version of the dining and drinks menus.

Augusta Blues Company

Augusta Blues Company

What stood out to us about this GoDaddy website was how it makes the most of its simplicity. By using a custom graphic on the homepage for the header image, Augusta Blues Company has added some custom flair to this straightforward template. We also found the navigation to be straightforward and easy to use, which is a key hallmark of a good website!

And for those who need to provide directions on their website, this GoDaddy website builder example showcases how you can integrate a map on the homepage. We particularly liked how August Blues Company paired the map with other contact information.

Augusta Blues Company Contact

Explore Similar GoDaddy Templates!

Wedding Website Example

Wedding websites are a great way to give guests information about the big day, show off your personality, and post updates / pictures / anything else you may want to share with those who are involved with your wedding. Given this website has a shorter lifespan than say, a business website, you’ll want something that’s easy to customize, edit, and manage. Here’s a great example of what you can do with a GoDaddy GoCentral wedding website:

Dave and Nuria

Dave & Nuria

If you’re looking for a simple, polished, easy-to-use wedding website, this example from Dave and Nuria is a great place to start for inspiration. It has all of the necessary information, from the itinerary for the weekend to how to plan your trip, and the RSVP is a simple contact form. It’s a great example of a plug and play website template that saves you time and money, which is especially useful for a site that doesn’t have a long lifespan!

Explore Similar GoDaddy Templates!

Photography Website Example

Photography websites are all about the portfolio of work. When looking for a GoDaddy website builder example to serve as inspiration for your photography, pay special attention to the layout options for your work. You want to be sure you’re showing off your photos in a creative way without sacrificing the user experience (AKA fast photo load speed, easy to navigate, high quality images, etc). Here are a few examples of GoDaddy photography websites we liked:

Anthony Friend 

Anthony Friend

What makes this GoDaddy website a great example for photographers is the layout of the portfolio page. The grid style makes it easy to get an overview of the photographer’s work without overloading the functionality or making it too difficult for visitors to get an idea of their style.

Richard Eads

Richard Eads Photography

Richard’s site provides another photography inspiration example, specifically in how the work is displayed. Notice how this GoDaddy website uses a carousel to feature photos, with a bar underneath that changes as the photos move. It’s a unique way to showcase Richard’s work in a way that’s interactive without being overwhelming.

Explore Similar GoDaddy Templates!

Ecommerce Website Example

Ecommerce websites are all about their products. A good ecommerce website should have high-quality product images, be easy to navigate, and keep the focus on what you have to offer your shoppers! You’ll also want to include strong product descriptions and an easy check out process. Here are a few of our favorite GoDaddy ecommerce website examples:

Popcorn Willy

Popcorn Willy

What stood out to us about this GoDaddy ecommerce website was the product page organization. The categories help visitors sort through what they’re looking for easily, and the ratings provide another layer of “trust factor” that’s key for ecommerce websites. If you’re looking for a simple way to list products, this website could be a great place to start for inspiration.

Better Living Market

Better Living Market

If you’re looking for a bit more “design flair”, check out Better Market Living. This ecommerce website uses a high-quality header image to spruce up the homepage, but still keeps navigation ultra-simple with the shop now button.

Something to note about GoDaddy website builder websites in general: while GoDaddy is known for its simplicity, that does mean limited design customization and functionality. For example, most websites have a similar, block layout. For e-commerce websites specific, the product pages don’t vary much beyond this layout.

Better Living Market Products

Again, you should choose your website builder not just on design, but on the functionality and levels of customization you need. If you’re looking for a more customized ecommerce shop, there could be better options for you.

Explore Similar GoDaddy Templates!

Artist Website Example

Need to showcase your art? An artist website is a great way to create a digital portfolio of your work. These websites should be easy to navigate, keep the focus on your artwork, and allow prospective clients / commissioners to contact you easily. Here’s an example of a great artist GoDaddy website:

Jules Art & Design

Jules Art and Design

Sometimes, less is more… and that’s exactly what makes Jule’s website so effective. The clean layout draws your eye right to her artwork, and the simple navigation at the top of the page makes it easy to find exactly what you need on her website. This is another example of a GoDaddy portfolio website that is a good fit for a DIY-er who just needs a place to showcase their work in an easily digestible format.

Explore Similar GoDaddy Templates!

Music Website Example

Similar to artist websites, music websites are all about the music. Which means if you’re creating a music website, you’ll need a player so visitors can listen to your work on your site. You’ll also want to give people the opportunity to connect with you by listing social media channels, tour dates, and places they can buy your albums! Here’s an example of a music website created with GoDaddy:

Telekinetic Yeti

Telekinetic Yeti

This GoDaddy music website keeps the focus solely on the music. In fact, the music page is a simple, embedded music player where visitors can listen to the band’s most recent album. While it could be more sophisticated, it doesn’t necessarily need to be. Again, it all comes down to your needs. If you wanted some advanced functionality on your music website (like full discography, Spotify integrations, Ticketmaster and Eventbrite integrations, etc.), GoDaddy may not be the best option for you.

Here’s how I’d recommend building a long-term music website with WordPress. Wix also provides a good drag & drop option.

Business Website Example

A strong business website showcases your services, gives customers the opportunity to contact you, and builds social proof. Visitors should be able to know exactly who you are and what you do when they land on their site, and should be able to easily navigate to what they’re looking for from your homepage. Here are a few examples of strong GoDaddy Website Builder business website examples:

Women Working in Technology

Women Working in Technology

Women Working in Technology has a fairly robust navigation, which goes to show just how much content you can have on your GoDaddy business website. However, the navigation keeps it organized with sub-menus, which means despite the large amount of content on the site, it’s easy to find your way around.

We also liked how Women Working in Technology used a video on their homepage to tell visitors what they’re all about.

WWIT-About

It provides a great way to make the site more interactive without having to build something completely custom!

Crescent Flight Ops

Crescent Flight Ops

Again, GoDaddy tends to skew towards block-style website templates, and while this business site by Crescent Flight Ops is a bit blocky, their color palette and use of different media types help with the flow. We included this website to show how if you wanted the simplicity, you could still make your theme look different by customizing the colors and actual content on the page.

Explore Similar GoDaddy Templates!

Personal Website Examples

Personal websites are exactly what they sound like… personal! Whether it’s a resume / portfolio website you use to get booked or a blog you use to create content, this type of site is all about getting your personal brand online and owning your space on the Internet. Personal website should be easy to edit, manage, and customize. Here’s an example of a GoDaddy personal website to use for inspiration:

Marc Whisnant

Marc Whisnant

It’s easy to get caught up in showcasing your personality and creativity on your personal website. And while adding in some flair is fine, you don’t want to sacrifice clarity in the name of creativity. Marc’s website includes the right balance of both. We loved how his work stands out in contrast to the black background, but isn’t overwhelming in its grid format.

We also liked how Marc included a downloadable version of his resume on the homepage. This is a great way to share your qualifications with those who may be looking to hire you.

marc resume

Explore Similar GoDaddy Templates! Or explore how I like to build personal websites.

Next Steps

At the end of the day, choosing your website platform goes far beyond design. Why? Because all web pages are made of HTML & CSS with a few scripts thrown in. This means that any website template can exist on any good web platform.

What YOU want to focus on is the design elements and functionality that are available on the platform you’re choosing.

If you feel like GoDaddy fits the design and functionality needs you have for your website, you can explore more GoDaddy templates here.

Not sure if GoDaddy is a right fit? Explore other website builder options here or see how GoDaddy stacks up against popular brands like Wix & Weebly.

The post 11+ GoDaddy Website Builder Examples for Inspiration appeared first on ShivarWeb.

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Website Builders Explained

Website Builders Explained

Website builders are a type of software that turns visual design elements into HTML / CSS files that browsers can show as a website. Modern website builders are usually bundled in some form with hosting to provide storage & server abilities for those files.

As an analogy, imagine a website is like a physical home. Website builders are a bit like pre-built houses or condominiums with infrastructure & services provided. Usually the land (hosting), address (domain) and services are bundled with the home. There are usually costs & limitations, but also much more convenience compared to building a home from scratch.

That’s the short version. But there’s more to website builders than the definition. I’ll cover common questions like –

  • What Are Website Builders?
  • How Do Website Builders Work?
  • Are Website Builders Worth It?
  • Are Website Builders Good for SEO?
  • What Makes a Good Website Builder?
  • What Website Builders Are Best?
  • What Website Builder Should I Use? & Next Steps

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

What Are Website Builders?

Website builders are a type of software that turns design and content elements into valid HTML / CSS that can show up in an Internet browser. They have a long history, but have dramatically changed in recent years.

As long as the Web has been around, people have wanted to create websites without writing the underlying HTML & CSS programming languages. Back in the early days, website builders were actual desktop computer programs that you had to download and use (FrontPage FTW!!). They were called WYSIWYG (What You See Is What You Get) software.

But as the Internet, software, and consumers developed, website builders started rapidly evolving and changing. Nowadays, very few people write HTML & CSS from scratch.

Everybody, including seasoned front end web developers, use some form of what used to be called a “website builder”. Everyone is looking to build websites faster with more features and better design elements. The “website builder” market has shifted so that now it’s much more common to hear people using templates, libraries, themes, theme frameworks, content management systems, scripts, etc to build faster and better.

Because of this shift, what we now call a “website builder” really refers to a web-based software that provides not only the actual HTML & CSS conversion but also the hosting, security, customer support, integrations, media storage, and marketing tools that most people want when they say “I want a website”. The technical term should be “hosted website builder.”

For an analogy, think about different housing types. Originally, a “website builder” was simply pre-cut construction material to help you build a house quickly. Nowadays, a “website builder” is more like a condominium or townhome development. You have way less say over what you want. But – you have a home that you can customize while simply paying a fee for garbage pickup, lawn care, maintenance, etc.

For the rest of these FAQs, we’ll be focused specifically on hosted website builders that not only build your website’s HTML & CSS but also bundle hosting, security, support, etc into a single subscription fee.

How Do Website Builders Work?

Website builders usually use proprietary software, so it’s hard to say *exactly* how they work, but they all work in broadly the same way.

When you sign up for an account, hosted website builders will carve out server space that runs proprietary software that provides both a “backend” where you can login and manage your design & content along with your actual website files that browsers will use to create the “frontend” that visitors will see.

Here’s a backend example from the Wix backend…

Wix MenuAnd what shows up on the front-end…

Double Arrow Vet

This setup is exactly the same as it would be if you bought your own hosting and installed your own software (ie, WordPress).

But – their software is built to have a drag and drop interface that allows you to literally drag and drop and edit your website. When you save your work, the software will convert your backend work into a combination of HTML, CSS and JavaScript files that will render in an Internet browser. And – your hosting usage is automatically optimized and calibrated to their platform.

Are Website Builders Worth It?

It depends on your goals, need & knowledge.

If you are confident in your abilities to solve problems and you want to build a long-term project with lots of versatility, then I highly recommend that you stay away from hosted website builders, and learn how to set up a website on your own hosting account – that goes for a multitude of different types of websites.

If you value convenience and speed, have budget for the monthly fees, and want to DIY, then yes, website builders are absolutely worth it. They provide most everything you’d need in a single, predictable monthly price. They have tailored customer support and handle all the updates.

It really is like shopping for a house vs. a condominium. Homeowners may swear up and down about owning a home. But the thing about a house is that…like you are responsible. Even if you don’t cut the grass, you have to pay someone to. And you have figure out who to call. You can build a pool…but you have to maintain it.

Condo owners just cut a check to the Homeowners’ Association. But – they also have to abide by the HOA’s rules and are inherently limited to what they can do to their property,

Are Website Builders Good for SEO?

It depends on your goals, needs & knowledge. This question is a bit like asking whether a condo is good for hosting parties.

There’s a few variables to clear up – like, how hands-on are you with parties? Do you just want the place to look nice so that you can focus on the food or are you looking to build out the ultimate party pad over the course of a couple of years?

Website builders do have a bit of notoriety with SEO because of Flash. Back in the day, every website builder used Flash for their drag & drop functionality. They would also have some weird URL structures. Due to that the old school Googlebot had an impossible time crawling & indexing websites built with common web-based website builders.

SiteBuilder SEO Duplicate Content

Most of the big brand website builders do not have this issue any more, and Googlebot is much better than circa-2012. Some website builders do still have lingering issues, but general “SEO” is no longer the main purchasing concern in my opinion. The main concern should be what *you* want to do with SEO. Here’s some examples from past clients / readers of mine.

Client A wanted to build out a large presence in a sub-market of the senior housing industry. They wanted to rank for certain high-competitive terms and wanted to update & revise many pages with Schema markup and roll out a regular content strategy. They were using Wix. My first recommendation? Stop everything and leave Wix. Spend money to rebuild the entire site on self-hosted WordPress. Using a hosted website builder like Wix would simply not have the flexibility to run the type of content & integrations that we needed.

Client B wanted to build a website for a hyper-local deli & restaurant. They wanted to rank for specific local terms & brand names. They had no time or budget to keep the site updated – other than the menu, which they needed to edit every week via smartphone. They had used Wix in the past, and knew how to add food integrations. I told them to go with it – and they do very well with the SEO that they need (ie, Google Maps, local terms, and menu terms).

Client C launched a side-project on personal fitness. They didn’t have huge plans for it – and just wanted to get going. Due to time and simplicity, they just got going on Squarespace. It worked for a few years until all of the sudden, their blog took off. They need plugins & capabilities that you can only get with your own hosting account. So they bit the bullet and built their own site with WordPress on a self-hosted VPS account and migrated away from Squarespace. Organic traffic has since dramatically improved but mainly because they can easily manage the content – not because Squarespace’s SEO was “bad”.

As so on – see it depends on what “SEO” you need. Website builders are not “bad” for SEO. But they aren’t “good” for SEO unless they match what you want to do.

What Makes a Good Website Builder?

A good website builder is one that helps you succeed at your project. That’s all.

If the “BEST!” website builder has so many features or limitations or whatever that it keeps you from achieving your goals, then, well, it’s not the “BEST!”.

Sure, there are absolutely some website builders that are better than others. Some I wouldn’t touch with ANY project – no matter what.

But for yourself, write out some features that you want. Rank the features. Write out what your goals are. What you write is not as important as the fact that you are thinking through what you want.

For some people, drag and drop might not be as important as data export…which might not be as important as phone customer support.

A good website builder should, though, produce readable, crawlable, and indexable HTML & CSS that visitors can access. Beyond that – it’s up to you.

What Website Builders Are Best?

Again – the implied preposition here is “for you.” With that in mind, I created a little quiz and summary to help you find the best website builder for you.

I’ve reviewed some of the big name brands like Wix, Weebly, Squarespace, GoDaddy and WordPress.com. But there are plenty of options out there – and even some hybrid options like BoldGrid which overlays a drag and drop functionality over a self-hosted WordPress install. There are brand new ones like GATOR and plenty of others. Read all my website builder reviews here.

What Website Builder Should I Use?

It depends! Go to these resources to figure out some ideas –

  • Best Overall Website Builder
  • Best Simple Website Builders
  • Best Online Store Builder
  • Best Wix Alternatives
  • Best WordPress Alternatives

Next Steps

Your next steps should be to go research based on your goals – and get started with your project! Most website builders offer a short free trial period. Take advantage of those to make a final call.

The post Website Builders Explained appeared first on ShivarWeb.

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7 Ways To Make Your Business Website Better

Our unbiased reviews and content are supported in part by affiliate partnerships. Learn more.

As a reviewer of small business software and services — and a human who lives in the modern era — I’ve seen my share of business websites. Many of them are so basic that they serve only to confirm that the business in question, be it a bowling alley or an accountancy firm, is not merely a front for backroom bookie Big Sal and his associates (Fingers, Lefty, and Slippery Joe). What is dodgier than a business without a URL, after all?

(Read this article if you’re wondering whether your small business even needs a website. Spoiler alert: it does.)

Few websites are anything other than forgettable, and the ones that stand out usually owe their memorability to monumentally funny errors rather than to craftsman-level design.

Your website can be — and should be — more than just an online throwback to the yellow pages, a mere repository for basic information about hours and addresses and contact emails. Your website was destined for greatness. And I’m going to help you take it there. Here are several steps you can take to make sure your website stands out for all the right reasons:

Table of Contents

Join The 21st Century (Be Mobile Responsive)

When I say, “join the 21st century,” I am not being snarky in the manner of a 90s sitcom character. (If I were, I would have said: Welcome to the Oughts, holmes!)

I am trying to stress the importance of having a modern, mobile-responsive site. There’s a word for businesses with websites that don’t work well on smartphones. And that word is defunct.

Consumers are addicted to their mobile devices. And according to this article by Marketing Land, mobile devices now drive an estimated 56% of web traffic. That’s right — chances are that more than half of your customers will find your website on their mobile browser. If your site isn’t mobile responsive, I guarantee they will exit your page as quickly as they enter.

When viewed on a smartphone, non-responsive sites appear either too large or too small, requiring the reader to manually adjust the screen. Responsive sites, on the other hand, automatically adjust to accommodate each device, be it an iPhone, a Kindle, or a Galaxy Note8. Mobile sites are often simpler and/or allow the visitor to scroll down for more information, rather than navigating from one page to another.

Effective mobile sites are sleek, minimalistic repositories of information. They should be reminiscent of your full site and good ambassadors for your brand. They should not make people throw their phones in anger.

Happily, most do-it-yourself website builders allow for mobile responsive design; if yours doesn’t, it’s time to look for a new platform. And it goes without saying that if you’re paying a developer to design your site, you should insist that they make it responsive. If you want more information about this topic or tips about how to make it work for you, read our articles What Is Responsive Design? and Creating Websites For The Smartphone Generation.

Update, Update, Update

To stay competitive, your site has to look current. People are only becoming more attuned to (and judgemental about) the aesthetics of their technology. Older designs simply won’t cut it. You must update, and update frequently, to stay alive.

To be clear, we’re not just talking about upgrading from something like this…

If your site looks like that, you either went out of business in 1996, or you are using the design ironically. If it’s the former, and you’re now trying to get back into the game, good for you. Burn the site and start over. Burn it. If it’s the latter, you are invariably a hipster and I don’t want to talk to you or your handlebar mustache.

This is the horrible truth: your pages don’t have to be neon and underlined to look hopelessly dated.  Sites built as recently as 2012 now appear sad and outre. First impressions matter, and the average consumer will ditch your site without blinking an eye if it looks sketchy or old.

To stay in the game, you must update the design of your site every few years. Yes, it’s a pain. Yes, it will cost you time, money, or both. But what you gain in street cred will be worth every dime.

Updating actually isn’t so bad if you’re using a modern website building platform, like Wix (read our review) or Squarespace (read our review). New, intuitive site editors make it easy to switch layouts, change templates and forms, and alter color schemes — without paying an hourly rate to a spendy developer.

Provide Accurate & Complete Information

I know I spent a good part of the introduction talking about how business websites need to be more than just storehouses of basic information. That is 100% true, and I stand by every word. But…and this is a big but…it is vitally important to put basic information about your business on your website, front and center, or everything else in this article is pointless. Highlight your operating hours, address, phone number, and digital contact information, and put that information in more than one place. If your business occupies a physical space, your address and phone number should be above the fold. In other words, website visitors should not have to scroll down or navigate to another page to see this information.

You also need to give potential customers and new visitors at least a hint of what your company is all about on your home page. Don’t write a novel at this point. As you’ll see in the screenshot of Merchant Maverick’s home page below, a simple summary phrase — Unbiased Reviews That Save You Time And Money — is enough to convey the purpose of our site.

An “About Us” page is a great place to go more in-depth about exactly what your business does, and why you do it. It can also be a good vehicle to introduce yourself or your staff. Include mini-bios and pictures if you can. People are social animals. We’re evolutionarily wired for relationships, and that’s not going to change anytime soon. The exchange of goods and services is occurring less and less in the meatspace, but we still like to know who we’re dealing with.

Avoid Grammar Mistakes

You don’t have dig deep to realize that American public schools are sadly failing when it comes to even basic writing competency. Just log in to Twitter for 10 seconds and yOull sea that Im rite. (There’s a little editor humor for you.)

You can get away with shocking grammar in Tweets, texts, and even over email (alas). But your website is not the place to be slipshod and careless. Save that devil-may-care attitude for Facebook or Christmas cards, where only some of your acquaintance will be judging you. If your website is riddled with typos and syntax goofs, you will lose customers, period. Error-laden copy connotes one of two things to your client base: you are illiterate or you are lazy. Ponder this riddle: What’s more off-putting to a consumer — an uneducated merchant or an indifferent one? The answer, of course, is moot. Neither one is going to survive.

This may all seem terrifying if grammar isn’t exactly your thing. But don’t worry! There’s no need to hastily enroll in a community college course. Simply running your site through spellcheck should catch most spelling errors, though you’d be surprised how many merchants neglect to do so. For higher level syntax and grammar issues, try using a service like Grammarly. It’s not perfect for higher level writing, but it catches almost 100% of basic errors (there/they’re/their, etc.), and it’s free. You can also enlist help from friends and family. The more eyes on your website copy before you publish, the better.

Write Engaging Copy About Your Products/Services

It’s not enough for your content to be grammatically perfect. It must also be useful and interesting. And there’s the rub.

How does one write captivating copy? Especially if one is trying to sell items as unsexy as, say, lawnmower parts or plumbing services? The key is to know your audience. Your stuff doesn’t have to be Dostoevsky-good. It doesn’t even have to be Reader’s Digest-good. Excellent website copy is defined by only three characteristics:

  • Detail
  • Utility
  • Appeal

Let’s take them one by one.

Detail

Presumably, you understand your business and your products or services well. Take the time to describe them, providing as much or more of the minutia as is reasonably warranted. Color; size; shape; weight; feel; smell; taste. Go further into the aesthetic sensibility of your items if you want. The more your customer knows about the product or service, the more likely they are to be satisfied with their purchase.

Utility

The overall helpfulness of your copy will depend in part on how wisely you’ve used detail in your descriptions. But you must go even a step further. It’s not enough to state that a scarf is hand-knit, blue, and made of angora wool. It’s not even enough to say that it is 60-inches-long and machine-washable. For optimal impact, you’ve got to paint a word picture for your potential customers. Give suggestions about various ways to wear the scarf. Talk about occasions or events the scarf is appropriate for. If a customer can imagine your product as a useful part of their daily life, you’re far more likely to make the sale.

Appeal

This one’s not so straightforward. The line between interesting copy and content that is mind-meltingly dull is thinner than you’d expect. When in doubt, go back to the advice above: know your audience. If you’re hawking lawnmower parts, it’s best not to be cutesy or make attempts at humor. You’re likely to simply irritate people. For utilitarian products and services, appealing equals factual and descriptive. But if bespoke spa treatments or patchwork quilts are your daily bread, be as whimsical as you want. Go nuts. Employ first-person language. Break out the charm. And if you don’t feel up to the task, hire someone who is. There are plenty of freelancers out there who write website copy for a living. Sites like Upwork are teeming with writers who would fist-fight each other for the privilege of generating your web content. (I know because I used to be one of them.)

Use Original Images

On the internet, as in life, it often pays to be unique. And not in an after-school-special, every-snowflake-is-beautiful kind of way. Search engines like original content. They give preference to it, in fact.

That said, unless your name is Dorothea Lange or Ansel Adams, you’re much better off using BigStock or Getty Images for your graphic content than simply uploading pictures from your digital camera or smartphone. Unique isn’t always equivalent to good. My iPhone pictures, for example, are invariably blurry and too dark, invoking what I’m sure are merely pity-likes on Instagram. Yours may be better (and likely are), but I can say with near certainty that they aren’t good enough to be featured on your website.

Website-quality photographs and images should be:

  • High-resolution
  • Well-lit
  • Sharply focused
  • Artistically blocked, posed or designed
  • Minimally cluttered

Images like this don’t grow on trees. They come from professional photographers and graphic designers who use professional equipment. In other words, you’ll have to pay for them. Craigslist is a good place to find relatively cheap freelancers in your area, or you can solicit help from sites like Upwork and Guru.

Maintain A Blog

Blogs aren’t just for bloggers. Used wisely, a blog can be an excellent marketing tool for your retail, restaurant, or service business.

For starters (to reiterate my point in the section above), search engines give preference to original content. They gobble it up, in the manner of hungry hippos. To be clear, Google is an equal opportunity tool in that, if you have a URL, you’ll show up in an appropriate keyword search…eventually. But if you want to rank a little higher than the two-millionth results page, you’ll need to put it a bit more effort. Creating unique, high-quality content for your site increases your visibility to potential customers online. The key phrase here is high-quality, by the way. Search engines employ highly trained digital bloodhounds that can sniff out BS filler-content a mile away. You can try to cover redundant or pointless copy with metaphorical coffee grounds, but Google algorithms just keep getting smarter.

If you equate blogs solely with hot-button social issues like politics, the Mommy Wars, religion, and the like, it may be difficult to see how having one could benefit — or even apply to — your business. There are only so many edgy articles you can write about lawnmower parts.

Blogs don’t have to be hilarious rants or incisive social commentaries. In fact, if you want them to work well for your site, you should avoid controversy and/or high-art altogether. Instead, think about what kinds of things your customers are interested in, and provide content that caters to those interests. Do you sell custom clothing? Write a few how-to posts about accessorizing or blog about fashion trends. Run a pet shop? Talk about what pet owners can do to keep their dogs healthy. Rank cat toys from worst to most purrr-fect. Cat owners in your area who search for toy ideas may just stumble on your article and become loyal customers. Blogs exist to provide helpful information for your current clients, but they serve to draw in new customers as well.

Here are some articles types that work well for business blogs:

  • Top 10 Lists
  • How-To Articles
  • Dos & Don’ts
  • Product Comparisons
  • Guides
  • Best Of/Worst Of Lists
  • Industry News
  • Trends & Fads
  • Interviews

If you don’t feel up to creating the content yourself, hire someone who is.

Final Thoughts

In our increasingly digital society, your website is the most visible face of your business. It behooves you to make that face as clean and attractive as possible. The good news is that it doesn’t take much to create a professional, effective site.

Consider the tips above and take action where you can. With just a little TLC (and a little cash), your website can go from bland and forgettable to sleek and profitable.

Further Reading

We’ve talked about seven ways that you can create a better website for your business. Here are some other resources to help you get started.

Starting From Scratch?

Check out our large selection of do-it-yourself website builder reviews or compare top website building software vendors. If your website needs to incorporate an online store, you’ll want to peruse our eCommerce software reviews and compare some of the top shopping carts.

Read these articles if you need help deciding on a platform:

Looking To Improve Your Current Site?

If you already have a site, but need some tips on how to take it to the next level, these articles should help:

Want Tips On eCommerce?

We’ve written a comprehensive ebook on starting an online store. It’s free and well worth a read. If you’re operating an online store already or are thinking about adding one to your website, check out these articles:

Need Help With Social Media For Your Business Website?

Social media is a huge part of good business marketing, and it’s helpful to integrate your social media channels with your website. Check out these articles for more information:

Julie Titterington

Julie Titterington is a writer, editor, and native Oregonian who lives in the beautiful Willamette Valley with her husband and two small children. When she’s not writing or testing software, she spends her time reading early 20th century mystery novels, staring blankly at her iPhone, and attempting to keep her kids fed, clothed, and relatively uninjured.

Julie Titterington
Julie Titterington

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Blogger Review: Pros & Cons of utilizing Blogger (also known as Blogspot)

Blogger Review

Blogger may be the grand old man of Internet publishing. Actually, they perhaps began the entire &#8220everyone must have a voice online&#8221 ideal. Evan Johnson began the organization during the 1990s.

After Evan Johnson offered Blogger to Google, he continued to found both Twitter and Medium &#8211 both support beams of Internet publishing themselves. Furthermore, it had been Matt Mullenweg&#8217s dissatisfaction with Blogger that brought him to produce the very first form of WordPress during the early 2000s.

Everything to state &#8211 Blogger is definitely an Internet standby. Actually, it&#8217s this type of standby it will get unfairly disregarded for a lot of web projects simply because of its age.

I lately gave Blogger a go for any small project, together with other website builders. I attempted to approach Blogger less the woking platform which had my first blog in 2004, but because a significant platform that could be a great fit for somebody&#8217s web project today, publish-2017.

Take a look at Blogger here.

However, some overview on website builders generally. Regardless of whether you go drag builder an installed Cms (CMS), or hands-coded HTML files, there’s lots of factors which go into an creating a website or blog.

Within the finish, you want anyone to key in an internet site address and find out your data, presented well with the proper functionality within their browser. Regardless if you are creating a simple personal blog or operating a business, how you construct your site determines a great deal both lengthy-term and short-term.

Within the lengthy-term, the various tools you utilize to setup your site affects your versatility, functionality, and, obviously, your brand. For the short term it may add/remove lots of headaches. Actually, probably the most common headaches is moving a effective blog off Blogger. That stated,  like selecting an actual office or house, there’s no such factor being an absolute “best” or “top” choice. There’s only the best choice in accordance with your objectives, experience, and conditions.

What’s Blogger?

Around the wide spectrum of website building solutions, Blogger endures the finish that’s all-inclusive and offers all you need to get began and also be your site. It’s as opposed to solutions in which you buy, install, and manage all of the “pieces” of the website individually.

It&#8217s like buying and selling off control button for additional convenience.

Using Blogger is much like leasing and customizing a condo inside a nice development rather buying and owning your house. You’re still in charge of decor, cleaning, and everything living-wise – however, you leave the development, plumbing, security, and infrastructure towards the house owner. That time is essential because there’s often a direct tradeoff between convenience and control.

All of the functionality and style which are incorporated with Blogger work seamlessly together like a platform. That’s what enables these to have drag design, layout and content.

One note about Blogger is it focuses 100% on blogging &#8211 ie, reverse-chronological publishing of posts. It’s hardly any when it comes to cms (when i&#8217ll mention within the cons section.

So far as competition, Blogger competes directly with all of-inclusive website builders like Weebly and WordPress.com additionally to pure-play blog / social systems platforms like Medium and Tumblr.

Website builders like a group contend with options like WordPress.org (which supplies the disposable software to create a website that you simply own &amp control &#8211 see my WordPress setup guide here) completely to options like typing actual Web coding right into a text file. Seem sensible? Awesome, let’s dive to the Blogger review.

Another quick aside – a disclosure – I receive referral charges all the businesses pointed out within this publish. My opinions &amp research derive from my encounters as whether having to pay customer or consultant to some having to pay customer.

Pros of utilizing Blogger

Blogger includes a ton opting for it. There&#8217s grounds that huge numbers of people start their first blogs on Blogger. It&#8217s within the name. I understand which i used Blogger in my first blog in older days simply because it is but still may be the established blogging service.

Here are a few specific advantages which i&#8217ve found while using the Blogger for various projects.

Prices

Blogger is free for any website on the *.blogspot.com subdomain. You receive basically limitless sources to operate your site. You obtain a free SSL certificate which comes preinstalled.

You may also purchase a custom domain (e.g., yournameblog.com) and point it for your blog free of charge. This particular service, known as &#8220domain mapping&#8221, is generally a compensated feature on Blogger&#8217s direct located blog competitors like WordPress.com.

Blogger Settings

There&#8217s no setup charges or upgrade costs. There aren’t any ads in your blog unless of course you choose-in.

Actually, you most likely curently have a Blogger account because it&#8217s bundled together with your Google account.

There&#8217s a little ecosystem of third party Blogger personalization services, but individuals are optional and outdoors of Blogger&#8217s platform.

Just how does Blogger earn money?

Google bundles Blogger together with your Google account. Blogger is among the numerous services that Google offers liberated to help you stay logged in and engaged using the Google items that make money (ie, ads). This can be a downside, that we&#8217ll cover within the cons section, however the massive upside is the fact that Blogger is really a legitimately free, maintained, service that competes mind up with compensated competitors.

The search engines do, obviously, encourage you to definitely place Google-brokered ads in your blog.

In either case, Blogger&#8217s big upside is prices. It&#8217s unequalled free.

Simplicity

Blogger can also be seriously easy to use. If you are using Gmail or YouTube or any one of Google&#8217s other projects, you don&#8217t even need to register. You want to Blogger and register together with your Google password.

Blogger New Blog

You are able to operate a single blog or a large number of blogs. The interface is minimalist and largely self-explanatory. When I&#8217ll discuss within the next section, Blogger is 100% focused on blogging (ie., posting content backwards chronological order with hardly any concentrate on other content types).

Blogger Dashboard

Blogger Compose

Blogger handles all of the speed, security and technical hosting issues. It’s Search engine optimization friendly having a simple method of functionality and design. The entire platform works.

Actually, there&#8217s a small-movement of pure-play bloggers moving personal (ie, non-commercial) blogs to Blogger only for the minimalist parameters.

There&#8217s hardly any jargon to understand or odd steps to navigate* to obtain began.

* pointing a custom domain is a touch tricky unless of course you use Google Domains.

But many of this simplicity relates that Blogger is 100% centered on blogging.

Product Focus

There’s a lot of publishing products on the web that play the role of something to everybody&#8230and finish up being absolutely nothing to nobody.

For worse, but mostly for much better, Blogger hasn’t chased the most recent feature. It hasn&#8217t attempted to become social networking like Tumblr or Medium. It hasn&#8217t attempted to become full website management system like WordPress. It hasn&#8217t attempted to become &#8220platform&#8221 of any sort. It hasn&#8217t even gone to live in real-time data and messaging like Twitter.

Blogger has stuck to old-school blogging.

Still it supports RSS. It defaults to comments. It centered on the most recent posts. Blogger has centered on allowing anybody to rapidly create a full, wealthy bit of content to the net for anybody to gain access to.

This method results in some downsides, but there’s something refreshing about using something that knows what it’s &#8211 and doesn&#8217t attempt to become something which it&#8217s not.

Google Integration

Google owns Blogger. Even though Blogger isn’t Google&#8217s marquee or most sexy product, Blogger is firmly inside the whole &#8220Google ecosystem.&#8221

If you are using any Google product, then you have a Blogger account. Which integration makes a lot of small things simpler.

Blogger Google Integration

There&#8217s no new username or password. Your computer data is definitely readily available for export because of Google Takeout. You can purchase a custom domain from Google Domains.

Blogger Google Connection

Google Photos stores your images. You are able to rapidly and just monetize using the largest ad broker on the web (also known as Adsense) or advertise your blog through the largest search network.

Blogger Ads

It&#8217s all seamless also it simply works.

Speed &amp Performance

Blogger is really a &#8220hosted blog platform&#8221 &#8211 meaning it bundles hosting using the entire blogging service.

Google takes proper care of speed &amp security. You don&#8217t even need to bother about it. Your focus could be 100% on content and promotion.

While there are many reasons to setup your personal hosting account, for a lot of beginner bloggers, not getting to discover speed and security is a big plus.

Cons of utilizing Blogger

Now, despite the fact that Blogger offers quite a bit opting for it, additionally, it provides extensive disadvantages &#8211 almost all getting to complete having the ability to grow as the blog grows. Blogger can (and does) host a few of the greatest-traffic blogs on the web, but it’s deliberately limited in lots of ways.

Virtually every Blogger complaint that you simply see online will often come lower towards the fact their blog has outgrown Blogger in some manner (ie, in personalization needs, support, etc).

With this stated, let&#8217s take a look at a few of the specific disadvantages of Blogger.

Customer Care

As with every Google products, Blogger doesn’t have customer care by itself. There is a forum where other users as well as an periodic Google staffer will respond to questions.

Blogger Support

The merchandise should have as couple of potential questions as you possibly can, but just like any product, you will see issues. Unlike other website builders &#8211 or perhaps self-located software in a webhost &#8211 there&#8217s  no single support contact at Blogger.

Any issues which you may have need to be solved via Search, DIY troubleshooting and support forums.

Product Versatility

Blogger&#8217s total focus on blogging is really a strength along with a serious weakness. The merchandise stays with traditional blogging even today that lots of blogs have become regularly updated websites that promote content via social feeds.

For instance, most &#8220blogs&#8221 nowadays possess a homepage or website landing page as opposed to a feed of posts backwards-chronological order. But, without some awkward homepage redirects, there’s no possible way to possess a &#8220homepage&#8221 on Blogger. Here&#8217s the level from the redirect manager &#8211

Blogger SEO Features

There’s also not a way to dictate the display order of the content or create various kinds of content (ie, portfolio pages). There&#8217s not a way to significantly alter the layout for various content or opt-in scripts.

Blogger Layout

Blogger is perfect for blogging and little else. There are many workarounds, but insufficient versatility may be the primary reason most bloggers leave Blogger and proceed to a self-located WordPress solution.

This time results in a related but separate issue of design &amp personalization.

Design &amp Personalization

For any located blogging service, Blogger enables for some personalization&#8230but there&#8217s often a catch.

You are able to edit the HTML and CSS, as long as you are able to navigate the a large number of conditional statements in Blogger code editor.

Blogger Theme HTML

You are able to improve your design layout with Blogger&#8217s built-in elements.

You are able to personalize individual aspects of your theme and arrange elements&#8230if they are offered within Blogger&#8217s theme editor.

Blogger WYSIWYG

And again, with content types, you’ve limited freedom to change your articles into something unique. You can’t add many third party apps or integrations. And you may&#8217t turn your site right into a fully managed website.

If you are considering beginning and staying with a conventional blog, this can be a non-issue. There&#8217s always a tradeoff between convenience and personalization. But if you wish to come to be a larger website with interesting functionality, you’ll probably hit a ceiling with Blogger.

On-going Investment &amp Features

Blogger now has wrinkles. Google maintains it, however it has nowhere close to the baseline options that come with WordPress.com, Tumblr, Medium and definitely not of the self-located WordPress powered site. Many platforms permit API calls, direct integration with social platforms, fancy Javascripts and a whole lot.

Blogger is moves along, doing its factor being an old-fashioned blogging service. That&#8217s a great factor (as pointed out within the pros) but it is also a poor factor if you would like all of the features open to present day web publishers.

Google Promise / Content Policy

The final disadvantage of utilizing Blogger as the blogging software programs are Google itself. Blogger is a Google product for a lengthy time. And Blogger, whilst not most of Google&#8217s product portfolio, still serves Google&#8217s core objective of getting as many folks as you possibly can into its network of services. There’s no immediate reason that it’ll disappear.

But.

Google has additionally wiped out off lots of established products with dedicated users. Google wiped out Google Readers, iGoogle, Google Apps for Teams and Google Glass.

Google went through numerous changes using their local company product (also known as Google Places, Google+ Local, Google MyBusiness, etc). Google has began and wiped out more messaging apps than I’m able to keep an eye on. They&#8217ve wiped out off Orkut.

And who are able to forget Google+ &#8211 their greatest profile side project ever. Google+ remains to be, but Google decidedly wiped out off what it really initially was.

Quite simply, despite the fact that Blogger provides extensive benefits with Google, blogging isn’t rather than is going to be Google’s priority. Blogger will be threatened by of shutting lower &#8211 even when it’s succeeding. When they did shut lower &#8211 you would not lose your articles, but would need to transition your site on Google’s timeline &#8211 not yours.

Weebly, WordPress.com and ideally, your personal site by yourself server &#8211 only do websites. That’s their reason behind existence. They may close shop, but because lengthy because they are earning money, they should never be unceremoniously shuttered.

Furthermore, its smart to understand that like a located blog platform, you’re susceptible to Google&#8217s content policy. As the policy is extremely liberal, additionally, it includes a well known status for arbitrary enforcement. For those who have your blog that touches on questionable topics, you won’t wish to invest your time and effort &amp energy right into a platform that you simply don&#8217t have 100% control of.

Google’s Search engine optimization Advantage / Disadvantage

Before searching at next steps, I must discuss one little bit of Search engine optimization (internet search engine optimization) mythology. Within the Search engine optimization world, you will find 3 camps on the internet products.

The very first camp states that Bing is inherently untrustworthy. They are saying you shouldn’t use their goods simply because they just monitor you and also are to punish you. It’s about tricking and outsmarting Google.

The 2nd camp states that Bing is Search engine optimization. They are saying you need to use all of their products and try everything they are saying. Google will invariably prefer their very own products and can reward everybody that utilizes them. It’s about cooperating and sucking as much as Google.

The 3rd camp states that neither from the first couple of camps depend on evidence or testing. The solution to everything Search engine optimization is “it depends.” Use Google items that fit your business don’t use Google items that don’t meet your needs. In either case, concentrate on testing and doing the best things for the customers.

I’m within the third camp. I have not seen any evidence that Blogger will “cleanse” or “un-blacklist” an internet site-. I’ve never witnessed any evidence that blogs living on Blogspot / Blogger have an advantage within the search engine results. I additionally do not know why Google would even make that the factor.

*this really is when it comes to search formula penalties, not Blogger content policies.

Don’t subscribe to Search engine optimization snake oil when you’re searching for any website builder. The only real tested Search engine optimization truth would be that the internet consists of websites of all types. You need to execute around the fundamentals of content and promotion since Blogger takes proper care of nearly all technical concerns.

Your blog hosting / website builder you select ought to be according to prices, convenience, usability and support.

Next Steps

If you wish to begin a blog with minimal fuss and price, go start one on Blogger now.

For those who have a lengthy-term project you have a minimum of $100 to purchase, then take time to setup WordPress by yourself hosting account.

If you would like all the advantages of Blogger, but wish to develop a website (also known as w/ a homepage and structured pages) rather than the usual blog, go join Weebly (review).

Have some fun in your next project!

Blogger

Blogger is among the original blog platforms from the Web and it is now of Google.
Blogger
Compiled by: Nate Shivar
Date Printed: 06/29/2017
While a bad fit for a lot of web projects, Blogger is really a solid, simple platform for web publishing despite wear and tear.
3.5 / 5 stars

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