How To Advertise On Zillow Effectively

How to Advertise on Zillow Effectively

Zillow is one of the leading real estate websites. It allows owners or agents to list homes for sale or rent. On the other side of things, users can search listings and view approximate property values. These services are free.

You might wonder how Zillow offers so much valuable information at no cost. The company, which is owned by Zillow Group, an organization that also owns Trulia, RealEstate.com, Naked Apartments, hotpads, Out East and StreetEasy, charges for ad sales. Agents, brokers, lenders, property managers, builders or brand advertisers can advertise on Zillow. Here’s how to do it.

What Is Zillow?

Zillow is the chief rental and real estate marketplace. It’s essentially a database that works like a search engine for properties. It provides data on more than 110 million homes in the U.S., including homes that are for sale, for rent and not on the market. The company offers estimated home and rental values as well as other home-related data.

The company runs more than two dozen apps, which let users view properties based on their location. The company has experienced exponential growth in the past several years. Wikipedia reports that in 2011, Zillow had more than 24 million unique visitors per month. As of January 2014, Zillow reports having more than 70 million unique users per month.

Zillow has had a 52 percent year-over-year growth. Its audience has a median household income of more than $76,000, who have an average credit score of 722. In other words, it’s a desirable market for advertisers, especially if their companies are home or real-estate-related.

In fact, an independent study conducted by the WAV group found that Zillow’s click conversion is more than three times better than Google’s. Not only that, two-thirds of the total market share for online real estate is included in Zillow Group websites. In 2017, Investor’s Business Daily said that Zillow was in a position to dominate the internet real estate advertising market.

Some other statistics about Zillow Group’s audience include:

  • Zillow Group’s brands see 160 million visitors per month.
  • Half of all Trulia and Zillow visitors want to buy or sell.
  • Eighty percent of U.S. homes have been viewed on Zillow.
  • Thirty-two million rental visitors use the sites and apps every month.

Property Management, Rental And Brand Advertising With Zillow Group

You don’t have to work in real estate to advertise with Zillow. One of Zillow’s primary strengths is collecting data. Zillow Group identifies people who are actively looking to purchase or rent a home through its mortgage lead form and Home Buyers Guide. The company also tracks renters and identifies what stage in the moving process they’re in.

Why is this important? It can tell you a lot about what else these individuals are ready to purchase. For example, people who are moving into a rental property are 71 percent more likely to purchase an appliance than those who are already living in a home. They’re 22 percent more likely to buy technology.

What’s more, 84 percent of renters use the internet to search for a property. They spend about $2,400 on average for moving expenses.

Home buyers and renters aren’t the only people who use Zillow to make big decisions. Home improvement enthusiasts use Zillow Group’s websites to research options. Plus, 96 percent of people who move make some type of improvement to the property.

If you have a product or service that’s related to moving, home improvement or property maintenance, you can take advantage of this captive audience by advertising on Zillow.

Ad Products For Brands

You can reach these audiences across Zillow Group websites and apps. The ads are formatted to work seamlessly regardless of the platform. Here’s an example of what an ad might look like on a Trulia listing:

There are four places in which your ad product can appear:

  • Native search ads
  • Native property ads
  • Home expenses ads
  • Rich media ads

Search Ads

A search ad will appear as a box next to the property listings in the Zillow search results, like this Rooms to Go promotion.

The word “Sponsored” will appear at the top left, and a call to action to visit the website appears on the top right. You can include a photo, logo, header and subheader in your ad.

Property Ads

As prospective buyers narrow down their searches, they check out the property details, where they can view photos as well as specs for the home. Property ads appear here and look like this Liberty Mutual Insurance ad:

Home Expenses Ads

Advertisers can place themselves in another low-funnel location under the Home Expenses drop-down menu. This is where companies that sell necessary products and services, like internet and homeowner’s insurance, can advertise or offer coupons.

Rich Media Ads

The native search ads offer a rich media feature. Users can click on the ads to watch a video or expand the image. Within the expanded image, you can offer more details, like adding text when you hover over certain products. You can also include your logo and a link to your website or landing page.

Programmatic Ads

Programmatic ads let you promote your business throughout all of Zillow Group’s platforms. This type of advertising allows you to capitalize on Zillow’s audience data while letting the automated media buying technology put you in front of the right people at the best time.

As the advertiser, you create a deal through Triplelift and request a deal ID through the same platform. Then, your ad will automatically be shown to the people who you want to target across Zillow’s sites.

How does Zillow know who to place you in front of? The websites ask visitors to identify themselves. As these individuals browse the Zillow group websites, Zillow knows whether they’re home buyers, homeowners, home renters, home sellers, home improvement enthusiasts or real estate professionals.

Some of the benefits of using a private marketplace, or PMP, include:

  • Freedom to set your own budget
  • Flexibility to adjust bids depending on an ad’s worth to you
  • Control over where your money is going
  • Harnessing the power of Zillow’s data capture
  • Results from native ads, which tend to perform better than banner ads

Lender Advertising

Certain types of lenders can also advertise with Zillow. Zillow offers a Group Mortgages advertising program, in which you can create a lender profile, list yourself in the Lender Directory and receive email alerts when potential clients contact you via your personal profile. Like an agent, you can include customer reviews on your profile.

Creating a lender profile on Zillow is free. To start, click “Join” at the top right of the Zillow.com website.

In the next window, add your email address, and create a password. Select the box to check off “I am a landlord or industry professional.” Under Professional Information, select Mortgage Lender from the drop-down list. Then, click Submit.

On the next page, you’ll be asked to enter your NMLS ID. When you do, your name will automatically populate in the box below. After you submit that, you’ll be able to edit your profile.

The information that is stored here includes:

  • Profile page – Headshot, an About section requiring a minimum of 100 characters, screen name, company name, additional languages spoken, locations in which you’re licensed and sponsored
  • Contact info – Phone number, fax, website
  • Office info – Automatically populated from the NMLS Consumer Access pages

When you advertise, you’ll put yourself in front of thousands of potential customers. Zillow and Trulia give buyers the chance to request that a lender call them at a specific time.

Those contacts are sent to lenders who market through Zillow. You’ll get contacts instantly through the mobile platform, and you can connect with consumers as soon as they reach out to you.

Pricing is based on the number of contacts that you receive or the subscription package that you purchase, depending on the platform. Factors such as loan amount, loan type and credit score will affect the price too. You must deposit a minimum to start out.

To get started with advertising for loan officers, go to the Lender Resource Center advertising page, where you’ll find a phone number to call Zillow directly. The opportunities for lender advertising are limited. You’ll have to speak to a representative to find out if your market is still available.

Co-Marketing On Zillow

Co-marketing lets lenders join Premier Agent partners to get dedicated impressions when the agents advertise on Zillow Group channels. This is a budget saver because lenders and agents can share marketing costs.

To get started, a Premier Agent must invite a lender to share the advertising costs. The agent chooses the dollar amount that they want each lender to contribute. Up to half of a Premier Agent’s marketing costs can be shared by up to five lenders. Most Premier Agents choose to co-market with one or two lenders, though.

Lenders that co-market with Premier Agents may appear on:

  • an agent’s featured listings
  • the agent’s profile
  • the agent’s Premier Agent Website
  • email campaigns sent from Zillow

This program is only available for Premier Agents. If a lender is already working with an agent, he or she can ask that agent to become a Premier Agent and invite the lender to participate in this advertising program. When they participate in this program, lenders cannot refer business to agents or vice-versa if they receive a lead through a Zillow platform.

Premier Agent Advertising

If you do work in real estate, you might consider registering as a Premier Agent. Although there might not be anything as controversial as whether being a Premier Agent can really help increase your income, Zillow’s Premier Agent program accounts for 70 percent of Zillow’s revenue. People who are buying, selling and investing in homes continue to flock to Zillow.

Therefore, many real estate agents pay to become a Premier Agent on Zillow and Trulia.

Zillow allows anyone to list a home for free on the website, but it costs money to be a Premier Agent. Therefore, you might wonder why you would pay to become a Premier Agent.

My Agent

Premier Agents have their names and other information placed next to their listings. If you’re a Premier Agent and you submit a property as a seller’s agent, you’ll be the only agent endorsed on that page. That boosts your chances of getting the full commission for the listing. If you aren’t a Premier Agent, other real estate agents may show up on your listing.

The listing agent always shows up first whether that person is a Premier Agent or not. For example, Tim Carter is the listing agent for the property below. Because he is not a Premier Agent, other agents appear below his name on the webpage.

Those agents have several recent sales and great reviews. Someone searching for a property might be more likely to click on their names than the listing agent’s.

That gives the Premier Agents the chance to secure a million-dollar client, and the original listing agent will have to share the commission if another agent snags the listing.

In this next scenario, Ellen Phipps is a Premier Agent. Therefore, hers is the only name that appears on the listing detail page. There is a clear call-to-action button below her name and contact information, making it easy for someone to contact this agent.

Another reason to become a Premier Agent is to advertise on local listings. This way, even if you don’t have any of your own listings to promote, you can generate leads.

A Premier Agent purchases a particular share of visibility in a particular zip code. If you buy a 50 percent share of voice in zip code 90210, you’ll show up as a buyer’s agent 50 percent of the time for shoppers looking for listings in that zip code.

Shoppers can choose whatever buyer they want. They’ll be more likely to contact you over the others if you have a strong profile, rave reviews and more past sales.

Premier Agents are given the most desirable placement in Zillow and Trulia’s directory of agents. They’ll show up as Featured Agents in the Agent Finder. This does not cost an extra fee.

Premier Agent Concierge

Concierge allows busy real estate teams to maximize their ROI by managing high lead volumes for them. The Concierge team can respond to leads so that you don’t have to. They can transfer the leads to you immediately or set an appointment for you to speak with them.

Concierge works seamlessly with My Agent. As an agent, if you respond to a live Concierge transfer, you’ll show up as the only buyer’s agent for that lead for the next 30 days. If you confirm the connection via the Premier Agent app, you’ll lengthen that time frame.

This means that a buyer who connects with you via Concierge will see you as the buyer’s agent for every listing in your zip code(s) that they view. This is only relevant for buyers who submit the leads through Zillow or Trulia and are transferred live via Concierge.

Your client can decline or terminate the connection at any time.

You can get started with Premier Agent Concierge by working with a Zillow business consultant.

Premier Agent Direct

One of the benefits of being a Premier Agent is having the capability to advertise on Zillow Group websites.

Premier Agent Direct combines the data and targeting abilities of Facebook and Zillow Group. When you sign up for this feature, you’ll be able to create ads on Zillow search results pages, such as the sponsored ad that we showed you when discussing the brand advertisers. These may be video, profile or branded listing advertisements.

You’ll also get to create customized Facebook ads that target the same audience as the Zillow ads. This captures active home shoppers as they scroll through Facebook. Your Facebook ads can show featured listings, completed sales or photos from your Zillow profile.

It doesn’t take any extra work to set up a Facebook ad from your Zillow information using Premier Agent Direct. Buyers who click on your ad will end up at a branded landing page.

Creating ads using Premier Agent Direct is different than simply advertising on Facebook on your own. First of all, when you sign up for Premier Agent Direct, you get a professionally shot video to include in your profile, ads or emails. Perhaps more importantly, Premier Agent Direct chooses your target audience based on Zillow’s buyer data, which can keep you in front of the most relevant leads.

Seller Boost

Seller Boost connects Premier Agents with seller leads. When someone goes to sell a home, they often start by checking the estimated value of the property on Zillow or Trulia. When they do, they have the option of claiming their home to receive a more accurate Zestimate.

At this time, Zillow captures their information and ensures that they’re an interested seller. The platform then presents the individual with lead capture forms that urge them to consult with a Premier Agent.

Seller Boost is an add-on to Premier Agent advertisers. Any Agents that have opted for this will receive leads from the program.

Free Websites

Premier Agents can get free websites created through Zillow. These websites can be completely customized through a user-friendly editor and have a custom URL.

Some of the advantages of setting up a Premier Agent Website through Zillow include:

  • Integrated MLS
  • Free designs
  • Customizable and easy-to-use editor
  • Mobile-friendly
  • Fast setup

*Editors note – I (Nate) have personally never used the platform. Like any website builder, there will be upside and downsides.

How Much Does Premier Agent Cost?

The cost of Premier Agent depends on the number and quality of zip codes in which you appear as well as the number of impressions that your advertisement gets.

Zip Codes

When you become a Premier Agent, you purchase a predetermined number of online impressions up front. When you do this, you choose the zip codes in which you want to appear.

This isn’t as straightforward as you might think. Some zip codes have a waiting list. These are usually the more desirable zip codes with higher-priced properties. For example, a zip code with a median home price of 2 million dollars will be more expensive to advertise in than one with homes that cost $150,000.

Agent competition affects the price of advertising too. When a large number of agents wants to advertise in a particular zip code, that zip code becomes more expensive.

That doesn’t necessarily mean that the higher-priced zip codes are the best ones to advertise in, though. If so many agents are advertising in a particular area that your voice would be limited, you might consider paying less to advertise in a nearby zip code.

Consider this example: You have a client that’s looking for a property in the most expensive zip code Brooklyn. While that area may be their first choice, they may be willing to look at homes in the neighboring zip codes, even if prices are a little lower there. What’s great for you is that they’ll probably seek out the highest priced homes in those areas. If you advertise in the zip codes that border the more expensive ones, you’ll still tend to close high-priced sales, but you’ll pay less to advertise in them.

To view the pricing at the zip code level, follow the steps below:

1. Log into your Premier Agent account.

2. Click on My Ads.

3. You can view and compare zip codes here by clicking on zip codes on the map or using the Add New ZIPs search.

Impressions

You pay for your advertising based on the number of impressions that each advertisement gets. The cost per impression changes for each zip code. The cost is calculated as a cost per 1,000 impressions, or CPM. For example, if Zillow charges $0.05, that’s the equivalent of $50 CPM.

How To Calculate Your ROI

Let’s say you pay for 4,800 impressions per month at a cost of $0.16 per impression. You’ll end up paying $300 a month. If it takes 500 impressions for one person to click and become a lead, you should get about 9 to 10 leads per month.

Divide the total amount that you pay per month by the number of leads that your advertising generates to get the price that you pay per lead. In this scenario, $300/10=$30. You pay $30 per lead.

At that point, it’s up to you to convert a lead into a purchase. If you have selected the most expensive zip code in which to advertise, but you don’t know much about the homes there, you won’t be able to provide the best service to your clients. Some people recommend choosing your own zip code, where you can provide local market knowledge and serve your clients well. You’ll position yourself to get more leads and pay less for each one.

After you have advertised and analyzed your metrics, you can calculate your ROI. Your ROI is your gross income from those sales divided by your total Zillow spend.

One of the perks of advertising on Zillow is that you can roll those sales into reviews and listing histories. When potential clients see that you’re successful, they’ll be more likely to click on your ad in the future. The more leads and sales that you get, the more leads and sales you end up generating in the future.

How To Generate Leads For Free Using Zillow

You don’t have to pay for a Premier Agent account to take advantage of Zillow’s lead-generating opportunities. Creating a free agent account gives you a chance to showcase your listings and stand out with a comprehensive profile.

To create a free account, go to Zillow’s Premier Agent page, and click Sign Up Now.

Enter your information to create a free profile.

You don’t have to be a real estate agent to create a profile here. Select from one of the following professions from the drop-down menu:

  • Real estate agent/broker
  • Mortgage lender
  • Home improvement services
  • Property management & other real estate
  • Landlord
  • Photographer
  • Home builder
  • Home inspector
  • Property manager
  • Real estate marketplace investor
  • Other real estate professional

After you fill out this form, you can do one of the following:

Optimize Your Profile

Many agents create free accounts on Zillow without completing their profiles. At minimum, your profile should include a photo, your license number and other information. However, you’re competing with many other real estate professionals.

Your profile will stand out more, and you’ll have a better chance of creating a connection with your leads, if you include a video. The leads from your profile are do-follow leads. Therefore, adding links to your website will boost engagement and enhance your site’s SEO. Don’t forget to add links to your social media profiles too.

Zillow makes it easy to do this by tracking how complete your profile is. Aim to reach 100% if you want to maximize your profile.

Add Sold Listings

While it’s vital to have beautiful, comprehensive and descriptive listings of the current properties that you’re selling, it’s important to show the homes that you’ve sold in the past. Buyers want to know that you’re able to make good on your promises. The best way to demonstrate that is by showing a strong history.

Get Great Reviews

If you were about to choose whether to work with an agent that has 30 five-star reviews or no reviews at all, which would you be more likely to click on? Most people would choose the agent with more reviews. It’s crucial to have reviews on your Zillow profile.

One way to get the reviews that you need is to ask your best clients. Chances are, you have worked with some people who had wonderful experiences and connected with you on a personal level. Those people would probably love to share their home-buying experiences.

All you have to do is ask. Whether or not you close a deal with a client, you should ask them if they would be willing to leave you a review on Zillow. You can do this easily by sending them an email with the request and a link to your Zillow profile page.

They can leave a review by clicking on the Review section of the profile. They must be logged in or leave a valid email address and phone number in order to do this. That’s because Zillow authenticates the reviews to make sure that they were left by legitimate customers.

Don’t Hesitate

There are so many real estate agents using Zillow that clients are likely to contact more than one agent during their home search. You should reach out to potential leads immediately in order to have the best opportunity to connect with them. You can do this using the Concierge service.

You can also use the Premier Agent app to set up an auto-responder. You need to be able to respond to leads from wherever you are. If you use a third-party customer relationship manager, make sure that you can access it from a mobile device so that you don’t waste any time.

Sending a personal message as soon as possible is also a good practice to get into. This lets potential clients know that you’re interested in working with them and have attention to detail. Customize these messages by referring to something specific about the property that they’re interested in. You can even let them in on some similar listings.

Asking questions in these personal emails encourages the client to respond. Creating a real connection is one of the best ways to secure new clients.

Zillow Agent Toolkit

Zillow offers plenty of free resources for those in the home and property markets. Its Agent Toolkit includes scripts, templates and handouts that can help you run your business.

The toolkit also contains free courses, webinars and trainings on subjects such as:

  • Growing your brand
  • Converting online leads
  • Using Premier Agent

Take advantage of this free wealth of knowledge to learn as much as you can about positioning yourself as visibly as possible on Zillow Group’s sites.

Zillow offers coaches and Business Consultants to work with you if you’re ready to advertise. The best way to learn more about advertising with Zillow is to contact Zillow directly.

Next Steps

Zillow represents a solid opportunity for anyone looking to reach homebuyers. Your specific strategy will be different depending on your business, but Zillow’s sheer scale and reach are make it worthwhile to explore the platform.

The post How To Advertise On Zillow Effectively appeared first on ShivarWeb.

“”

How To Advertise on Snapchat Effectively

How to Advertise on Snapchat Effectively

The digital marketing landscape is evolving quicker than ever before. While print and more traditional mediums still have their place, those who want to take their platforms need to the next level need to embrace the new digital landscape. And no platforms are more influential to your business than the social media, including Snapchat.

Facebook, Linkedin, and Twitter are common social media vehicles to advertise. However, because Snapchat is so new, many businesses don’t know how to or don’t want to, leverage the platform to their advantage. And I think that’s a great mistake on their end.

By explicitly targeting specific demographics and meaningfully engaging with them, Snapchat offers a variety of tangible benefits to growing your business.

Scroll through to learn more about Snapchat itself and how to advertise on Snapchat, one of the most popular social media networks in the world.

Snapchat is now part of the larger Snap Inc.. In addition to their primary product, Snapchat, Snap Inc. will expand its influence in the social media space. Their flagship product, Spectacles, a pair of “smart glasses” that syncs with the user’s Snapchat account and records videos as they go about their business.

One of the core principles of Snapchat is that media recorded, the pictures and messages, are just available temporarily before they need user input. Snapchat was once only meant for peer-to-peer photo sharing through such platforms as “Stories,” but has now introduced “Discover.” The latterly mentioned platform allows brands and media outlets to run ad-supported content through short-form entertainment.

As of this February, Snapchat has around 190 million daily active users who use the platform. Snap Inc., which continues to own and operate Snapchat and is now a public company, is worth an estimated $20 billion. And there’s a good chance the company could exceed $30 billion in worth by 2020.

profitable space to advertise businesses on to see tangible results.

Since going public, Snap Inc. is keen on growing their demographic appeal. This recent choice to go public is promising to those who want to advertise on the platform. It also means those companies can broaden the product and services they push on Snapchat.

“They are eventually going to tap out of these younger age groups and will have to court older demographic groups,” said eMarketer principal analyst Catherine Boyle to Forbes in response to Snapchat’s demographic appeal. “They may not need Facebook-level penetration across every age group, but growth will happen among an older user base.”

Snapchat also is widely aware that their interface isn’t the easiest to use for those who are new to social media.

“The onboarding experience is difficult,” chief strategist of Kuuhubb Tero Kuittinen said of Snapchat’s account sign up to Forbes. “It’s not easy to learn how to use it. If you’re 18, it’s not a big stretch, but if you’re 45, it’s tough to figure out.”

Snapchat is already making stride to making the platform more comfortable to use to those who aren’t social media savvy. And when these older demographics do eventually become more prominent on the platform, Snapchat will gain more traction as a place to not only get news but see new products and consume media.

“Older groups are now more likely to tune in [to Snapchat] for content,” eMarketer analyst Jamie Chung said in an email to Forbes. “The platform has multiple partnerships with television networks for mini-episodes. Meanwhile, the younger groups are less likely to add Snapchat when Instagram Stories can fulfill their broadcasting needs.”

By leveraging Snapchat now, you can get ahead of the crowd and establish a strong presence on the platform.

within the first 15 second of seeing it. Those brands who can capitalize on early engagement will be far more successful than those who need “build up.”

Long-form Video Ads also lend themselves to a higher amount of creativity than most of the platform’s other ad services. Because creators have such a long time to craft an image, a business can introduce storytelling aspects into these ads. Research has shown that brands who can create themes and stories within their ethos have greater longevity and increased product sales.

In the end, Long Form Video ads aren’t for business who aren’t media-focused. But for those who are, there’s no better ad service on Snapchat to convey a story, theme, or concept than by running a well-made Long Form Video ad.

News’ on Snapchat’s main website to do just that.

The blog also regularly highlights general market trends, news, and practices that Snapchat business are using to help grown their efforts.

Snapchat is continuing to grow quarter after quarter. It’s presence and importance is only increasing as it stocks share.

I recommend using Snapchat as a vehicle to tell stories through ads. Unlike its contemporaries like Facebook and Twitter, Snapchat lets you engage with your audience in profound, meaningful ways. You can share your brand with narratives and creative designs, rather than just with clickbait copy.

In the coming years, storytelling will become one of the most potent marketing tools. Snapchat and it’s creative ads do just that: tell stories in pleasing ways that can draw an audience from near and far to your business, brand, etc.. Snap away, tell stories, and reap the benefits from being an engaged, creative “Snapchatter.”

 

 

The post How To Advertise on Snapchat Effectively appeared first on ShivarWeb.

“”

Are HubSpot’s Inbound Marketing Services Right For You?

If you are a marketing guru with loads of experience in the trade, you probably know all about inbound and outbound marketing. And the world absolutely needs people like you. But if you are like the rest of us, just trying to get your product noticed and understood by the teeming masses, these terms are just more industry jargon gibberish.

Fortunately, Merchant Maverick is here to provide definitions and cut through the jargon. Basically, an inbound marketing methodology requires you to market yourself in such a way that customers naturally find their way to you, rather than employing more aggressive marketing efforts and strategies (like cold calls).

What Is Hubspot?

Apps like HubSpot are designed to be the backbone of your inbound system. Visit the HubSpot website and you will see multiple references to the company’s commitment to inbound marketing. Specifically, HubSpot offers three separate products that each address a distinct aspect of a business’s inbound marketing strategy. The first is HubSpot’s “free-forever” customer relations management (CRM) system; the second is HubSpot Marketing. Finally, HubSpot offers a Sales tool. But what exactly do these products offer subscribers? And are HubSpot’s inbound marketing services right for you? Join us as we dive into the deep end of inbound marketing. We’ll cover HubSpot pricing, support, and more.

HubSpot CRM Tool

As mentioned above, HubSpot’s CRM tool is free forever. Now, I have been writing and reviewing tech products for a while now, and I have come to expect a few things when I see the “free forever” label. Usually, that just means there is a free version of a software, but with most useful features removed. HubSpot’s CRM is not like that. There are no other subscription tiers, no other fees. HubSpot CRM is 100% free.

But what does it do?

Basically, this tool is designed to help you manage your interactions with customers. When adding a new contact into your database (that can hold up to 1,000,000 people), the CRM begins cataloging every interaction. As you communicate with prospective customers, you retain access to your entire history with them. No more losing emails in the depths of your inbox. All the details are saved and easy to access. In addition to the microscopic view of each contact, the CRM also provides you a broad perspective on what HubSpot calls your “sales funnel.” Using the dashboard, you can quickly identify which customers are locked in on the road to closing a deal and which ones might need more assistance. You can use this tool to automate those communications as well, ensuring no customer falls through the cracks.

So do you need HubSpot’s CRM? Basically, if you are attempting to sell any sort of customizable product where different customers will receive individually tailored products, then you definitely want some kind of CRM service. And HubSpot’s is free. Not only that, but it works, and works well. So yes, you probably want to at least try it out.

But what about HubSpot’s other products? Let’s take a look.

HubSpot Inbound Marketing

You may have a way to manage your relationships with all your customers, but how do you get those customers in the first place? The obvious answer is that you need to market yourself somehow. Fortunately, HubSpot also offers an inbound marketing service that works seamlessly with their CRM product. You can use the free-forever version of this product, but really you will want to start at the $200/month “Starter” level, which includes such crucial features as Calls To Action pages for your website and email marketing. HubSpot pricing for larger subscriptions (which run into the $2,400/month range) includes marketing automation, A/B testing, and custom event triggers.

This is where HubSpot’s “inbound marketing” philosophy really starts to show through: Most of the marketing that you will do with this product involves creating content that draws prospective customers to you. Inbound methodology could entail content marketing, like writing blogs, or optimizing your website to bring in customers rather than investing in outbound marketing through social media sites Facebook, Google, or other advertising platforms. It is organic lead generation, in other words. Keep in mind that you will need a website already in order for this to work. If you’re using a hosting service like Squarespace or Wix, you will need to add a few lines of code (provided by HubSpot) to the source in order to integrate with HubSpot. If you use WordPress, on the other hand, you can simply install the HubSpot plug-in. So far so good.

But what do you actually get from there?

Like I mentioned above, the idea of HubSpot’s marketing service is to attract customers organically to your own content by optimizing your website. HubSpot provides blog and email templates designed to look great across devices, then allow you to insert the all-important ‘Call to Action’ boxes that encourage people to enter their information to your email list and start that customer relationship. The more money you spend per month, the more automated this process becomes.

So do you need inbound marketing services through HubSpot? In my opinion, yes. This service is worth at least the $200/month subscription. From there you will have to decide how much you want to spend on increased automation.

HubSpot Sales

So now you have a way to attract potential customers and manage your relationship with them. But really the whole point is to convert those leads and prospects into sales. Once again, HubSpot offers a product to fill that gap. HubSpot Sales Hub is all about communicating with customers, lead nurturing, and centralizing the process of negotiation so that you can focus on the warmest leads without sacrificing the others. The free version of this product is relatively viable, including meetings, calls, task tracking, and more. However, by paying for the $50/month subscription, you also gain features like live chat, prospects, and dedicated customer support. For a whopping $400/month, you can automate your sales process, as well as unlock HubSpot’s excellent Salesforce integration.

Like all of HubSpot’s products, the Sales Hub is built with centralization in mind. All your leads are kept in the same place, organized to keep them from getting mixed up or lost. The focus in sales, though, is on communication with clients. All subscribers gain access to HubSpot’s calls feature, which simplifies the process of scheduling phone meetings with customers. You also get access to powerful email marketing tools, allowing you to track which customers read your messages or downloaded your attachments.

So do you need it? I think the free version of the software is definitely worth a try. If you find you like your experience with the free version, you might consider paying a higher price for some more advanced features.

HubSpot Service Hub

Offered at $400/month, HubSpot’s Service Hub is the final square in the grand customer management quilt that HubSpot has created. As with all their other products, the key to understanding the Service Hub is organization. The goal is that you will be able to keep all your customer interactions organized and arranged so that no one gets left out.

The Service Hub comes with several communication tools, including a live chat and enhanced email inbox to ensure your customers never feel ignored. Additionally, you can create a “knowledge base” of self-service articles to allow your more independent customers a chance to figure out their problems on their own. There is even a feature allowing you to create chatbots to increase the efficiency of your customer service interactions. Finally, use comprehensive data insights to make sure you are getting optimal interactions every time.

So do you need the sales hub? Really, it will only be useful if you have a lot of customers every month. Of all the HubSpot products I have reviewed in this post, this is the one I would recommend skipping out on, at least at first. Having said that, if your products require extensive customer service, this might be a great option for you.

Why Go Hubspot?

HubSpot provides products that cover every facet of customer interaction, from marketing to sales to leads to customer service. Supporting all other products is the Hubspot CRM, which serves as the bedrock product that makes the others work smoothly.

But do you need HubSpot? Frankly, I think you do. If you are trying to market or sell a product on the internet today, you will want to use these kinds of products in some way, even if you use low-level or free subscriptions for some of them. The only possible exception would be the customer service hub, depending on the level of service required by your product.

Fortunately, most of HubSpot’s products have a free-forever option, so you can try before you buy. I recommend signing up and putting the different apps through their paces before committing to paying a monthly subscription.

The post Are HubSpot’s Inbound Marketing Services Right For You? appeared first on Merchant Maverick.

“”

How To Advertise On Pinterest Effectively

How to Advertise on Pinterest Effectively

Pinterest was launched in 2010 and has grown to at least 200 monthly active users in 2017. The social sharing platform is designed to help people discover information on the internet. Therefore, just creating an account on Pinterest can draw viewers to your brand.

Pinning content from your own website puts it in front of a new audience. Even pinning other people’s content can draw followers to your Pinterest account. You can get more data from your account. Optimizing the SEO of your Pinterest boards can boost their organic search rankings in Google. All of these strategies are free.

The platform began experimenting with monetizing certain pins in 2014, initiating an effective way for companies to advertise. Nowadays, advertisers can create Promoted Pins, which show up alongside all of the other pins on the page. In this image, you can see that the pin that says “Get 500% more traffic” indicates that it’s promoted by Pinterest in the description below it:

In this case, Pinterest is using its platform to advertise tips for businesses. It’s always encouraging to see a company using its own advertising services. That’s one way to know that the system works.

What Is Pinterest?

First, let’s discuss Pinterest and how it works. Some people say that Pinterest is a social network. Others refer to it as a search engine. Through Pinterest, you create a profile and then “pin” visual content onto different “boards.”

It’s like a collection of virtual bulletin boards. Instead of cutting out paper images from magazines, though, you save images that you find on the internet. You can write a description or include a link with those images so that you can refer back to the website from which they came.

You can create several boards and label them however you’d like. Most people set up boards for different categories. For example, you might have boards that are labeled:

  • Home décor
  • Fun summer activities
  • Dessert recipes
  • Knitting and crochet
  • Boho style

If you’re looking for inspiration for a project, a shopping venture or content that falls in line with your interests, you can search for it on Pinterest. Your search results appear as visual pins with short descriptions underneath them. This is what came up when we searched for “watercolor tutorials”:

To find out more about each search result, you can click on it. From here, you can see the full description, the URL from which the image came, when it was published and any comments that other users have left.

Here’s where things get social. You can leave a comment or ask a question. You can also follow the original poster’s account. Therefore, simply pinning items that interest you can drive traffic back to your Pinterest page and potentially to your website.

Emarketer says that there are 2 billion monthly searches on Pinterest. The platform drives about 5 percent of referral traffic to websites.

When you log onto Pinterest, you’ll see your feed, which shows the pins that the platform thinks that you’ll be interested in. You might see pins from people you follow or a combination of content that you might care about, based on other items that you’ve pinned.

However, Pinterest prefers to show content from trusted sources in users’ feeds. Therefore, if you’re using Pinterest for your business without advertising, you need to make sure that you pin high-quality content and that your pins are receiving engagement in the form of click-throughs, saves and comments.

Why Pinterest Advertising Works

While Facebook is the largest social media platform, Pinterest is competitive with Instagram, LinkedIn, Reddit, and Twitter, according to Pew Research. Twenty-six percent of all American adults use Pinterest, and most of them are women. Pinterest reports that 40 percent of people who actively pin have a household income of at least $100K. If you sell products targeted toward women who want to shop, you’re in the right place.

Here are some other statistics about Pinterest users and their purchasing power:

  • Millenials use Pinterest as much as Instagram.
  • People who use Pinterest are ready to make a purchase.
  • 93% of active pinners use the platform to plan future purchases.
  • 73% of pinners say that brand content makes the platform more useful.
  • 61% of pinners have bought something after viewing a promoted pin.
  • 75% of saved pins are initiated by businesses.
  • People who use Pinterest spend 29% more on retail than non-users.

People search the platform for information that they can use to fuel upcoming purchases for things like home renovations, weddings, parties, vacations or having a baby. This is the place where people are looking for new information, ideas and brands. If you can provide these new ideas, you can make connections with a new audience.

Pinterest advertising looks natural. It fits into place with the other pins in your feed, and it doesn’t detract from or interrupt the user experience. Promoting your pins puts you in front of a receptive audience who is looking for products and ideas that will help them make their next move.

Types Of Pinterest Advertising

There are several types of Pinterest ads, including:

  • Promoted pins
  • Promoted video pins
  • One-tap pins
  • Promoted app pins
  • Cinematic pins

Promoted pins look just like a regular pin, except that they have the word “Promoted” at the bottom of the pin. Businesses pay Pinterest to give these priority over non-promoted pins. Once someone saves your promoted pin, it’s considered an organic find, and that person will no longer see the word “Promoted.” Other people who follow these pinners may find and save these pins, bringing you added traffic for free.

If your promoted pin contains a video, it will appear in search results, news feeds and a “More Like This” section that comes up below a clicked pin and shows similar content. The video will play automatically.

One-tap pins bypass the close-up image and “more details” page that normally shows up when you click on a pin in your feed. When a user clicks on these ads, they go straight to a landing page that you designate. You might think that this is a great way to get your audience in your lap, but some users are surprised by the change in the normal process and click off of your website quickly to get back to Pinterest.

If you are promoting an app, you can use a promoted app ad to get people to install it. The ad will include an app icon and install button so that users don’t have to leave Pinterest to sign up for your app.

Cinematic pins contain animation that moves when a user scrolls. This captures users’ attention and makes them feel like they’re in control without missing the end of the video.

5 Things To Do Before Advertising On Pinterest

Paying to promote pins can be an effective marketing strategy. However, there are a few steps that you should take before you set up your first advertisement on Pinterest.

1. Register For A Business Account

If you haven’t used Pinterest before, you’ll need to create a new account. It’s free to set up, and it takes less than a minute. Start by going to Pinterest’s Business Account page and clicking “Sign Up.”

Enter your email address, password and business name, select your business category from the drop-down menu and click “Create account.”

Follow the next steps, which are self-explanatory. These include selecting your language and country, adding your website URL and picking at least five categories in which you’re interested.

If you already have a Pinterest account, log in and click on Settings. It will say “Business Account Basics” on the top left if it’s a business account. If it’s a personal account, you can convert it to a business account by going to this link.

2. Claim Your Website

When you set up your business account, you should have added your business website URL to your profile. If you didn’t do that yet, go to your settings by clicking on the profile image on the top right when you’re logged into your account. Scroll down until you see the “Claim Website” section.

After you claim your website, you can utilize features such as:

  • Website analytics – Track traffic to pins from your site.
  • Featured logo – Add your profile picture to any content that’s pinned from your site.
  • Early access to tools – Be the first to hear about new business tools that Pinterest rolls out.

To claim your website, you’ll need to either add a bit of code to the <head> section of your website’s index.html file or download a file from Pinterest and upload it to your site’s root directory. After you do that, you can submit your website to Pinterest for review.

3. Install A Conversion Tag

You can add another Pinterest code to every page that you want to track on your website. The code is the same for every page, but you can use it to retarget people who have visited specific pages on your website.

To do this, click on “Ads” on the top left of your account, and then select “Conversion Tracking.”

Choose “Generate Pinterest Tag.” You’ll get code that you can insert between the <head> and </head> elements in the HTML of every page on your website for which you want to track visitors.

4. Upload Your List

If you have amassed a list for your newsletter, you can upload it to Pinterest so that you can target the same users with your Pinterest ads**. Just create a .csv file with the email addresses that you’ve collected over the years. Log into your Pinterest account.

**If you go this route – you need to have your audience’s consent. If you are in the EU, because it’s the law. If you are outside the EU, because you need to be cool, not creepy.

Click on Ads > Audiences.

Then, click on “Create Audience.” Choose “A list of customers that you upload” from the window that appears. Name your audience, and include the date so that you can update it a few months from now.

Pinterest will match up the email addresses from your list with those of its users so that you can show ads to the same people. In the future, you can also create “an actalike audience that behaves similarly to the one you already have.” This will choose people with similar demographics and interests as the people on your email list.

5. Pin Some Content

You can’t promote a pin unless you’ve pinned it publicly. Therefore, if you have created a new Pinterest account in hopes of setting up some ads, you should take some time to create boards and pin content for free before you put money into it.

Make sure that all of your pins contain high-quality images. The visuals are going to grab people’s attention before anything else. Therefore, they need to be top-notch.

Vertical Pins

Pinterest displays images vertically. Therefore, you need to use the correct aspect ratio to get the most out of your pins’ appearance. For years, Pinterest has claimed that a 2:3 aspect ratio is ideal. However, some pinners said that posts with these dimensions didn’t perform well. Some people even created extra-long posts to capture people’s attention.

As of June 2018, however, Pinterest said that those “giraffe pins” may be cropped and won’t show up as frequently in people’s feeds. The ideal aspect ratio is 600 pixels wide by 900 pixels high (720 x 1080 works well too). Square images look good, and they are easy to import from Instagram.

An aspect ratio of 600 x 1260 (with 1260 being the height in pixels) won’t be cropped. Anything taller will.

If you’re creating long giraffe pins, make sure that they add value. Infographics and step-by-step tutorials are ideal for these space-hogging pins.

Rich Pins

Creating Rich Pins can help people learn more about your products. Rich pins contain additional information, including:

  • App – Takes viewers to the app store for download
  • Article – Includes a headline, author and story description
  • Product – Includes pricing, availability and purchase location
  • Recipe – Includes title, ingredients, cooking times, serving information and ratings

By adding the metadata directly to the pin, brands can increase engagement. Picture a recipe that contains a gorgeous picture of the food that you’re eating with the recipe itself below it. The pins pull from the metadata on your website.

Creating Rich Pins is a two-step process. First, you must add metadata to the articles, products and recipes on your site. If you have a WordPress site, you can do this easily with a plugin like Yoast. Then, you need to verify your Rich Pins with Pinterest. Once you validate one URL with a Rich Pin on your site, you’re all set. You don’t need to validate all of the URLs with Rich Pins.

Buyable Pins

Pinterest rolled out Buyable Pins in 2015 to make it easier for its audience to shop directly from a pin. These pins list the price in blue and contain a Buy It button so that people can make a purchase right from the app. When someone clicks Buy It, they go directly to the checkout, where they can pay with a credit card or Apple Pay.

If you’re a retailer or sell your own products, you’ll need to have a Shopify store that’s linked with the Pinterest sales channel to take advantage of Buyable Pins. As long as you point a pin’s URL to the product detail page on your Shopify store, it will activate as shoppable.

Pinterest automatically matches your product feed with your pins and generates Buyable Pins for any products that you have already pinned. For any other product, you should create pins from scratch. These can include additional images so that more people can discover your products.

Buyable Pins are similar to Rich Pins in that they display additional information. Rich Pins, however, don’t send you to the checkout when you click on them.

How To Set Up A Pinterest Ad

If you’ve decided to spend money on advertising, you might wonder how to advertise on Pinterest. This is a step-by-step tutorial that teaches you how to do it.

1. Create The Ad

When you’re ready to start advertising, click on the + sign that appears toward the top right, and then select “Create Ad.”

This brings you to your Ads Manager, where you can create your campaign.

2. Set Your Goals

You’ll begin by selecting your campaign objective.

Then, you’ll enter your campaign details. You’ll have to come up with a name for your campaign if it’s new, or you can select an existing campaign from the drop-down menu. You’ll also designate your daily and lifetime budget for the campaign here.

Then, decide on your campaign placement, which includes whether you want to make your ads one-tap. This feature can’t be edited once your campaign starts running.

If you’re creating an app install ad, you will have the option to select whether to optimize the campaign for completed installs or visits to the app download page. Both are charged on a cost-per-click basis. Pinterest also has direct integrations with mobile measurement partners, or MMPs, which help you track the install performance.

Finally, click “Create campaign and continue.”

3. Set Up An Ad Group

An ad group is a set of promoted pins that fall under the same campaign. You can have multiple ad groups for one campaign, which means that you will have a separate budget for your ad groups than you do for the campaign as a whole.

Understanding Ad Groups

Each ad group can have multiple promoted pins within it. You can assign different budgets and targets to each ad group, though. Therefore, you can use ad groups to set up unique budgets for different marketing areas, such as regions, demographics or products. You can also use ad groups to test the design, placement and objectives of your advertisements without building separate campaigns.

For example, you could create separate ad groups with maximum daily budgets to target:

  • Your email list
  • People who have visited related pages on your website
  • Actalike audiences

To keep everything straight, you should name your ad group based on its organizational structure, such as who you’re targeting or what promoted pins are showing up within that group.

4. Create A Target Audience

On the ad group page, you’ll be asked to create a target audience. This helps you get your ads in front of the right people. You can target viewers based on the following criteria:

You’ll need to give this audience a name and description. If you choose to retarget people who have visited your website, you’ll have to create a Pinterest tag to track them. If you choose to target individuals from an email list, you’ll be asked to upload the list.

You’ll be able to further clarify your audience by interests, such as boards and pins that they’ve interacted with in the past, keywords, languages, locations, devices and genders.

5. Create Your Maximum CPC Bid

On the page where you create your ad group, you’ll be asked to set a maximum CPC bid. This is the maximum amount that you want to pay per audience action, whether that’s impressions, clicks, engagement or app download. You won’t be charged the full bid unless it’s necessary to beat out the next-highest bidder.

6. Select Your Promoted Pin

Now, you can select the pin that you want to promote. You can only choose from items that you’ve publicly pinned. The pin doesn’t have to be one that you have initiated through your own website, although it would probably be a good idea to use an image that you’ve created.

Next, you’ll give the promoted pin a name (optional) and set the URL of the landing page that you want visitors to end up on when they click on it.

Consider the URL carefully. Ideally, you’ll send people who click on your ad to a page dedicated to your Pinterest audience. The landing page should have something to do with the pin that led people to it. If you’ve added Pinterest tag code to your website, you’ll be able to track the success of each promoted pin.

Click “Promote Pin” when you’re finished. The ad will go to Pinterest for review, which can take 24 hours. At this time, add your billing details so that you can pay for your ad once it’s approved.

The Quick Way To Promote A Pin

Pinterest also provides a way to promote your pins in about 10 seconds. Go to your profile and hover over a pin that you want to advertise. Click on the Promote button.

A window will open up where you can add all of the promotional details, including the URL, daily budget, campaign duration, target audience and keywords.

Tips And Tricks For Optimizing Your Pinterest Advertising

Just putting yourself out there isn’t always enough to gain an audience. Instead of wasting your dollars by advertising blindly, follow this advice to get the most out of your budget.

Promote The Best Pins

You might wonder what pins to promote when you advertise on Pinterest. Those with strong visuals do best. Making multiple pins for the same product is a good idea. You can show different angles, styles and descriptions to pull in different customers. Adding your brand name or logo to the image improves credibility.

If you sell products, Pinterest says that photographing them in lifestyle shots is more effective than displaying the product on its own. For example, a fashion pin should show someone wearing the clothing in a real-world setting. Home décor pins do better when they concentrate on the product instead of people. Hair and beauty products get great engagement when the items are displayed against a plain, contrasting background.

Most experts recommend promoting pins that are already doing well. Even though you might figure that boosting a low-performing pin could help it get in front of your audience, promoting a high-performing pin is more likely to give you results. Wouldn’t you want to pay for results as opposed to a lackluster reception to your ad?

When you’re picking a pin in step 3 of the ad creation process, you have the option of choosing from all pins, 30-day most clicked pins or 30-day most saved pins. Use this to your advantage to promote your most engaging content.

Add Text To Your Pins

Even though Pinterest relies on photos, it doesn’t hurt to add a little text to your images. The text overlay should clarify what viewers are looking at without detracting from the design as a whole. The words shouldn’t detract from the aesthetic. A simple overlay works wonderfully.

Make sure that you’re using the description wisely too. A call-to-action helps users stay engaged. You can ask people a question or give an instruction, such as “Learn more” or “Buy now.” You might even try having your call-to-action say, “Pin this for later” to remove the urgent sales quality but encourage people to save your pin.

Consistently Monitor And Analyze Your Ads

It’s hard to predict what’s going to resonate with viewers. Pinterest is a visual platform, and some images may capture more attention than others. When you’re just starting out, test everything, including the:

  • Image
  • Description
  • Call-to-action
  • Keywords
  • Bids
  • Audiences

After doing this consistently for a while, you’ll begin to notice which combinations are more effective.

Focus Your Keywords

Although you’re allowed to include up to 150 keywords with a promoted pin, you don’t have to use all of them. If you’re all over the place, you won’t get many click-throughs. Think about the way that your audience interacts with Pinterest.

The keywords should match the way that your target audience uses the platform (similar to how you “theme” keywords for SEO). Make sure that the keywords are also consistent with the information in the pin and the landing page to which they’re directed.

Because Pinterest is a search engine, keywords are crucial to your pins’ visibility. Create your descriptions the way that you would create meta tags for a web page’s title and description. Using trending keywords earlier in the text will help your pins get noticed.

When you place pinnable images on your website, make sure that you include keywords in the alt text. Your boards should contain long-tail keywords. Use Pinterest Analytics to track which pins get the most impressions and experiment with the keywords that you use.

Add Value

The best practices for advertising on some other platforms involve using a call-to-action to send people to a lead page. However, people who search using Pinterest are looking for information. They might get annoyed if they come across your promoted pin, click on it to investigate it further and reach a page that simply asks them for their email address.

An effective way to use Pinterest for advertising is to send people to a landing page where they can explore what you offer. You can certainly include a lead generation form on this page, but don’t make it the only asset at that URL.

Group Boards

Group boards are sometimes referred to as shared, community, collaborative or contributor boards. Using them can lead to significant increases in traffic.

More than one person can add pins to a group board. Therefore, when anyone adds pins to the board, those pins may appear in the home feed of anyone who follows any of the board members. This exponentially increases your reach.

If you focus on sharing your own content to group boards, you’ll gain exposure for your brand. Keep the content relevant, however.

Because Pinterest rewards high-quality pins with exposure, make sure that you join the right group boards. Those that are targeted to a specific theme usually have more traction with an audience and get more engagement. Click on several of the pins on a group board that you’re thinking of joining to make sure that the links aren’t broken or redirect to a spammy or inappropriate site.

Pinterest is an opportune way to expose your brand to a new audience. The platform isn’t just used by crafty people, DIY-ers and foodies. Travel, fashion, design, hobbies, health and beauty, entertainment, accessories and sporting goods are commonly searched categories on Pinterest. Creating a business account for your brand is free, and you can play around with promoting your pins at a low cost to determine whether it works well for your business.

Next Steps

Pinterest holds a lot of opportunity for businesses of all sizes. It’s also straightforward and fairly risk-less to experiment there.

You’ll learn more from running a single experiment than any blog post – so go for it!

If you want to know other ways to use Pinterest for marketing, check out Nate’s post on Pinterest & SEO research in addition to Using Pinterest Analytics.

The post How To Advertise On Pinterest Effectively appeared first on ShivarWeb.

“”

How To Advertise On Spotify Effectively

How to Advertise on Spotify Effectively

People don’t just listen to music anymore; they experience it. Advertising on a platform like Spotify can expose listeners to your brand in an engaging, involved way.

Spotify can be used to market your business similarly as a radio ad. You can also sponsor streaming sessions and playlists to get in front of the people who are most likely to resonate with your message.

Why Advertise On Spotify?

Statista reports that there were 70 million paying Spotify subscribers in January 2018. However, it’s really the people who listen for free that get to hear your ads. In March 2017, there were about 90 million people who took advantage of the service for free, according to the Verge.

If Spotify is trying to push listeners to its premium version, which doesn’t play or show advertisements, why would you want to advertise on the platform? Sure, Spotify is trying to make money from premium memberships. However, it isn’t writing off the free offering. In fact, a recent statement by Spotify’s vice president of product, Jason Richman, confirmed that the company views its free version as a separate service that it wants people to use.

The Wall Street Journal reported in 2017 that Spotify was slated to become the third-largest advertiser in the world, following the footsteps of Facebook and Google. Spotify started out offering a free, advertisement-sponsored subscription service to help music fans connect with the songs and artists that they love. They quickly realized the opportunity that advertising could provide them.

Business Insider said that because of its global scale and huge collection of data, Spotify is trying to be a primary advertising solution for just about everyone, including small and medium-sized businesses. The company launched Spotify Ad Studio, a self-serve advertising platform, in 2017. This allows smaller and mid-sized companies to advertise.

Plus, Spotify uses its advertising platform to convert users to the premium product, as you can see in the image below, which shows a mobile takeover ad that appeared while we were navigating to our Discover Weekly playlist. The fact that the company believes in the power of its own advertising gives us faith.

If Spotify can’t sell ad space, it will lose quite a bit of revenue. The free platform isn’t going anywhere.

And if you think that people get annoyed by ads on Spotify, think again. Acquisio reports that 75 percent of listeners expect advertisements on a free streaming service. Almost 50 percent say that commercials are less disruptive on Spotify than on regular radio.

Part of the appeal of Spotify is its ability to connect users. Those who register their Spotify account through Facebook can share playlists with their friends. Spotify is largely about discovery. Check out what your friends are listening to, and you might learn about an artist that you’ve never heard before.

Even if users don’t connect to Spotify through social media, the platform incorporates a similar connective quality. Users can follow other Spotify users on the platform. When they search for a particular song, artist or album, they can view playlists that other people have created using that song.

So why should you advertise on this platform? Because people are using it to stay up-to-date with the world. If people are using Spotify to learn about new music, they might also learn a little about what you have to offer when they hear your advertisement.

If you want to target a hip audience that’s interested in staying in the know about current trends, you might want to advertise on Spotify. If you’re a musician, advertising on the platform is a no-brainer.

Plus, Spotify collects data from all of its logged-in users. According to Smart Insights, this means that marketers can take advantage of unique intelligence, such as users’:

  • Moods
  • Preferences
  • Listening habits
  • Activities

Over time, companies can learn more about the people they wish to target, gaining insights into platform behaviors, routine activities and wider interests. This allows brands to create tailored experiences that aren’t possible on other platforms.

Because Spotify requires users to log in, it has extensive data about what people are listening to and how they listen. The company also compiles real-time information about lifestyle, entertainment preferences, family status and technology use.

How Do Ads Work On Spotify?

If you have used Spotify for free, you probably know how often advertisements are played. When you start a streaming session, you can listen to one sponsored advertisement to get a 30-minute session of uninterrupted music. After that, Spotify will play an advertisement about every 15 minutes.

Users can’t skip or fast-forward the ads. They can choose to watch a video from an advertiser to get another 30-minutes of ad-free music from time to time. If they’re listening via a laptop or computer, a branded overlay hangs out on the screen at almost all times. It’s not disruptive—it can be closed so that the user can navigate the site—but it will reappear.

Audio and display ads aren’t the only way to market a brand using Spotify. Businesses can sponsor listening sessions, providing videos that users watch in exchange for uninterrupted listening.

Marketing on Spotify can be even more creative, though. Businesses can put together branded playlists. These can include a logo and a link to the company’s landing page. Even President Barack Obama used a branded playlist to help bring awareness to his brand in 2016.

In sum, there are three main paid advertisement types with which marketers can experiment:

  • Audio – Plays between songs during active listening sessions. Accompanied by a clickable display that can take users to a specific URL or landing page.
  • Video – Sponsored sessions, video takeovers or branded moments video advertising that rewards viewers with 30 minutes of uninterrupted music after watching.
  • Display – Homepage banners, homepage takeovers.

What Can You Advertise On Spotify?

You can use Spotify to raise awareness for any brand, company or organization. You can also use it to promote music-related content or an event, such as a concert.

If your target audience uses the platform, it makes sense to try it out. Using multiple channels for advertising can lead to steady growth for your brand.

One of the benefits of using an audio ad instead of a video or image is that users can access it when they’re not watching a screen. For example, many people listen to Spotify while driving or in the shower. Reaching them with a DIY audio ad using Spotify’s DIY Ad Studio can help you influence them in a way that you might not have tried before.

In fact, Nielsen analyzed Spotify audio ads and found that listeners are more likely to enjoy and recall audio ads through streaming services than display ads. Audio ads are also more apt to increase purchase intent.

How Much Does Advertising On Spotify Cost?

Using Spotify’s self-serve advertising platform is the way to go if you don’t have a huge ad budget, although the service is available to companies and budgets of all sizes. The minimum is $250, with each ad served costing marketers about $0.015 to $0.025. The price varies depending on your targeting choices. Aiming at a larger target market will typically cost you more per ad.

You can target your audience based on the following:

  • Age
  • Gender
  • Location
  • Activity
  • Music taste/listening behavior
  • Mobile
  • Desktop

When you initially set up an ad using the DIY Ad Studio, you can choose from a range of options for your total campaign budget. As we describe in more detail below, you have to select a custom option to enter the minimum of $250. If you launch your ad and realize that it’s not bringing you the results that you want, you can stop the ad.

That means that you’re technically not committed to the $250 budget minimum if you find that the platform isn’t working for you. If you stop an ad after paying only $30, you won’t be billed for the unused portion.

You can also purchase advertising programmatically and through Spotify’s direct sales department. These options usually cost more than using Spotify Ad Studio.

What Spotify Ad Studio Can And Cannot Do

Spotify Ad Studio makes it simple for anyone to set up, track, manage and analyze audio ads. Some of the other things that you can do with Spotify Ad Studio include:

  • Creating and record your own audio ad
  • Reaching free Spotify users
  • Retarget people who have engaged with your ads
  • Create successive ads to share an extended story
  • Track your campaign, including clicks and cost

If you are an approved advertiser for a specific artist, such as the label or a promoter, you can target people who follow that artist. For example, if you’re promoting a concert, you can reach out to the people who follow the performer on Spotify.

You won’t be able to target fans of particular musicians if you’re not an approved advertiser, but you can still target by genre or playlist. Genre targeting lets you deliver your ad after a user has listened to a specific type of music. This is helpful if you know that the majority of your target audience listens to smooth jazz, for example.

Playlist targeting lets you deliver your message to people who are listening to tunes that are associated with certain activities or moods. Spotify categorizes different playlists and refreshes its inputs every day.

You can’t target fans by zip code, but you can select a country, region or U.S. state. As of the time of this writing, Spotify didn’t offer a feature to exclude certain people. That might come in handy if you’re promoting a concert but don’t want to waste money marketing to people who have already bought tickets.

How To Create Spotify Ads Using Ad Studio

To start creating your own Spotify ads, head over to Spotify Ad Studio and click Sign Up. The platform is still in beta, and it’s currently only accepting advertisers from the U.S., U.K. and Canada. You’ll also need a Spotify account. The system will set you up with one when you sign up for Ad Studio if you don’t have one already.

Once you have registered, you can start creating an ad. Click on Your Ads on the top right corner of the screen. Then, click Build Ad on the top left corner to begin working on your ad.

There are three steps to building an ad:

  • Set Up
  • Budget & Audience
  • Ad Creative

1. Set Up

In the set-up phase of ad creation, you get to choose your objective and name your ad. This step is easy; unless you’re an authorized promoter for a particular musician, you’ll choose “Raise awareness for a brand, business, or organization.”

Next, give your ad a name. This will only be visible internally and serves as a good way to organize your ads if you’re creating more than one.

2. Audience & Budget

In this step, you’ll select your audience and budget. Start by choosing a location, gender and age range for your target listener.

You can choose listeners in a particular country, state (Australia and U.S.), city (Australia, Canada and U.K.) or DMA (U.S). The DMA, or designated market area, includes a metropolitan area as well as its suburbs.

Next, narrow down your audience by listening behavior.

Targeting by genre delivers your ad right after someone has listened to the type of music that you selected. You can choose more than one genre.

Targeting by playlist uses Spotify’s ability to categorize playlists by mood and activity. After someone listens to a playlist that matches the playlist categories that you choose, they’ll hear your ad.

You can also target by fans of a particular artist if you’re a record label or promoter. You can’t target by all of these options; you must choose All Music, Genre, Playlist Category or Fans.

Next, you’ll need to choose the platform or device on which you want your ad to display. Choose all of them unless your ad is platform-specific.

At this point, you can also choose when you want your ad to display. For example, Spotify says that moms are 25% more likely to listen at 5 or 6 am. If mothers are in your target market, you might want to set your ads earlier than a brand that caters to college students. You don’t have to fill this in if you want your ads to play throughout the day.

Finally, you’ll set your schedule and budget. To set your schedule, enter the start and end dates and times that you want the ad to run. Campaigns run from midnight to midnight in your local time zone by default, but you can enter different start and end times.

Remember that it takes time for an ad to be approved. If your ad is approved after the start time, it will begin immediately once it is accepted.

To choose your budget, either pick from the given options or select Custom. You cannot enter an amount lower than $250.

3. Ad Creative

Now, you get to choose what your ad will look like. Every audio ad has a corresponding display to go along with it. This includes a companion image, headline and link to a URL that users will go to when they click on the ad image.

The image must be a JPG or PNG image that’s 640 x 640 pixels and no more than 200KB in size. You can preview the way this will look on a mobile or desktop. If you have a call to action, it must be included on the image. A directive like “Click here” or “Learn more” will help users understand that they can drill down on the picture to explore your brand further.

Finally, you get to set up the audio creative for your ad. If you already have a sound recording, that’s great. Upload it here.

The audio specs are as follows:

  • Length – 30 seconds or less
  • File types – WAV, MP3, OGG
  • Max file size – 1MB
  • Audio – WAV – 16-bit 44.1 kHz MP3, at least 192 kbps RMS normalized to -14dBFS Peak normalized to -0.2 dBFS

You can also provide Spotify with a script, and the platform will create a voiceover for your ad at no additional cost. If you do this, you can choose the profile of the voice that you’d like based on age, gender, dialect, etc.

When you write the script, you’ll need to make sure that it’s the perfect length to sound natural in a 30-second time slot. A script of about 50 to 75 words is perfect. If it’s longer, the actor will speak too quickly, and if it’s shorter, it might sound like it drags on.

If you’re uploading your own audio and you want background music, it will need to be incorporated into the audio file. If you’re asking Spotify to record the voiceover, you can select your background track separately from a library of pre-selected genres or upload your own.

4. Review Your Order Summary

Before you submit your order for processing and approval, Spotify will show you a summary of all of the options that you chose. If you need to edit anything here, you can go back and do so. Once you click Place Order, your ad will be reviewed by Spotify.

This typically takes 48 hours, according to Spotify’s FAQs. However, you should provide your creative materials at least five days before you want the campaign to start if you don’t want to be rushed.

If you request a voiceover, Spotify will send you the final recording for your approval. If you want to change something, you can request a revision at that time.

5. Editing Your Ad

You can stop or pause your ad at any time. You might want to pause it to change your targeting selection. You can change any target demographics except for fans. If you want to edit Fan Targeting, budget or start/end date, you have to email Spotify, and they’ll recommend the best solution for you.

You may even want to stop an ad that doesn’t seem to be converting. If you do that, you’ll only be charged for the number of ads that were displayed during the run.

6. What If Your Ad Isn’t Approved?

If your ad doesn’t meet the terms of Spotify’s Advertising Terms and Conditions, it will be rejected. An ad that’s longer than 30 seconds or promotes a Spotify competitor will not be approved. You can always reach out to Spotify if you’re not sure why your ad wasn’t approved.

Can You Create Other Types Of Ads Using Ad Studio?

If you’ve ever used Spotify’s free streaming service, you’ve probably seen ads that aren’t just audio with companion displays. You have the option of working with Spotify through direct sales or programmatic ads. This will give you the option of delivering your message through different types of ads on the platform.

Some advertising options besides audio include the following.

Sponsored Session

When users start streaming on Spotify mobile, they’re usually asked if they’d like to watch a short video to get 30 minutes of uninterrupted listening. After the video runs, an image with a link will appear if the user wants to learn more about your brand. This type of ad is available on mobile devices or tablets.

Video Takeover

Video Takeover ads are presented to logged-in users when they’re engaged with the app in between songs or during commercial breaks. They’re available on mobile devices or desktops. Videos are less than 30 minutes long and contain a call to action as well as a link to the brand’s URL.

Display

There are a few display options that can be purchased through direct sale or programmatic marketing.

The Overlay welcomes users back when they return to the Spotify app. Your brand message covers the screen while users listen to music. They can click through to a URL or click to close the image.

The Homepage Takeover shows up on Spotify’s desktop Browse page for 24 hours. This option can include interactive elements to engage your audience further.

The Leaderboard is shown as a smaller banner on the bottom of the desktop or web app. It’s served when Spotify is the top app on the screen, and it appears exclusive of any other messages for 30 seconds.

Sponsored Playlists

Spotify’s top real estate includes the playlists that the company owns and operates. Brands can sponsor these playlists based on the categories that their target market listens to. This is available on mobile and desktop.

Tips And Best Practices For Creating Spotify Ads

Spotify ads run between songs and are an interruption for users. If you want people to pay attention to what you have to say, it’s probably best to resonate with their listening preferences and interests.

Stay Within The Context

If you’re marketing a brand that will be used by energetic party-goers, like an alcoholic beverage, you might not want to place your ad on a yoga music playlist. On the other hand, an ad for a relaxing product might not be what people tune into when they’re listening to upbeat electronica. If your ad feels like it fits in with the music your target audience is listening to without creating a disturbance, it’s more likely to resonate with the listener.

Know Your Target Audience

In order to keep your ads relevant, you’ll need to understand your target audience. Age, gender and language are important when selecting your target. One way to choose the right demographics is to analyze ads that you’ve run in the past. If people from a particular age range, location or gender convert more than others, choose those when setting up your Spotify ad.

If you don’t have data from other ads, accept the fact that you’ll need to experiment to find what works best for you on this platform. You might wonder what someone’s music interests have to do with your non-music-based brand. Spotify compiles data based on the mood and emotion elicited by certain songs, and users choose to listen to certain playlists based on their current state of mind.

If you can tap into that, you can drive conversions.

Personalize The Location

You can target users who live in specific areas when setting up an ad. If your audience lives in London, you might want to start your ad with, “Hello, London.” The personalization and association with their location might grab their attention.

Create A Story

What makes you get emotional when you listen to a particular song? It’s likely the story behind the music. You can touch your audience’s emotions when you incorporate a story into your advertisement too.

People are more likely to tune in when they’re being told a story than being sold a product or service. You can do this with words, but you can also build a story with a playlist.

Fox promoted its TV show Star by developing a branded playlist to share the inspiration behind the show’s music. Between songs, the cast offered some commentary.

Creating a playlist as part of your narrative can capture your audience. People will tend to listen to the playlist even after your advertising campaign is over.

Use Music

Your audience uses Spotify to listen to music. Therefore, if you use the perfect soundtrack for your ad, you’re going to fall in line with the platform’s mission and design. You can use music in the background of your ad or create a branded playlist to keep listeners involved.

The music that you use must do two things:

  • Resonate with your audience
  • Reflect your brand

Create A Specific Call To Action

When creating an ad, think about what you want users to do, and then instruct them to do this. Most of the time, this will involve clicking on the ad image for more information.

This Google Home Max ad that appeared on Spotify mobile has a clear “Buy Now” button that takes you to the Google store when you click on it:

Free Advertising On Spotify?

If you don’t want to pay for advertising fees, you can get creative with Spotify’s playlist options. Any user can create a playlist, and it’s free. Brand it by adding an image, and you have a new way of connecting with your audience.

Some ideas for creating engaging playlists include:

  • Making holiday playlists to get consumers in the mood to buy your products
  • Putting together workout playlists for companies geared toward sports and fitness
  • Compiling comforting and enthusiastic music for a restaurant

Once you’ve created some playlists, you need followers. If you’re serious about marketing, this involves strategy, not just asking your grandmother and best friends to follow you.

The strategy begins when you set up your playlists. They should match your listeners’ moods and interests. If you are trying to appeal to yogis, you might not want heavy metal on your playlists. Also, playlists should be curated and short. Split up the 500 songs that you want to share into several different playlists.

You can collaborate on playlists to allow your followers to add their own tracks. This is a great way to make some friends on the platform and gain visibility. If you choose to do this, you’ll need to keep tabs on the list so that it doesn’t get out of hand.

Once you’ve created a few playlists, share them. You can do this on social media or your blog. Ask questions, such as “Which is your favorite track?” to boost engagement. Add a Spotify Follow Button to your website so that new followers are only a click away.

Remember, Spotify is a social platform. You’ll need to keep up with it the same way you do with your Facebook and Twitter accounts. Follow artists that are appropriate for your brand so that others can learn what you’re listening to. Network by asking others what they’re listening to.

If your target audience listens to music, they’re likely to be on Spotify at some point. Harness this powerful platform by using it socially, creating your own ads for it or working with Spotify’s advertising sales team to dream up a campaign that will engage listeners and increase your brand’s exposure.

Next Steps

Advertising on Spotify is not quite as easy as setting up a Google or Facebook ad. But, that barrier to entry provides a unique opportunity for brands and businesses of all sizes looking to reach an audience in a personal and memorable way.

The post How To Advertise On Spotify Effectively appeared first on ShivarWeb.

“”

How to Advertise on eBay Effectively

How To Advertise on eBay

eBay is one of the oldest and most well established online marketplaces. With millions of active users, it can be an important sales channel for your ecommerce business, regardless of the industry you’re in.

While eBay has been thought of by many as a marketplace that connects individuals, akin to a sort of digital yard sale, the climate has certainly changed in recent years.

eBay has been able to successfully shake the connotation that it’s a forum for used merchandise, collectibles, and heavily discounted new merchandise. In doing so, they’ve been able to diversify their customer and seller bases.

Today, many of the largest retailers and manufacturers in the country use eBay. For many businesses, it has become a particularly lucrative way to sell their products.

Not only has eBay become a powerful sales tool for these businesses, but it’s also one of the cheapest marketplaces for sellers to move their products. Compared to other powerful marketplaces like Amazon, eBay fees are typically 25% less for sellers.

In 2017, eBay opened up a whole new world to their network of sellers: advertising. Their unique set of advertising tools has made it easier than ever for sellers to reach the customers who are prepared to make a purchase.

But, before you can use these advertising tools to maximize your sales, you’ll need to learn how these tools work, and what makes them different from other advertising options you may have on different marketplaces.

Today, we’ll cover the ins and outs of how to advertise on eBay to increase sales. Whether you’re an individual looking to sell a few items quickly, or you’re a brand or distributor looking to establish a presence on eBay, we’ll cover everything you need to know.

advertising services boost the visibility of your listing by 30%.

Most sellers find that new items with no sales history and seasonal items tend to benefit the most from eBay advertising. eBay advertising can also be a great way to increase the sales velocity of some of your best selling items as well.

As with any other form of digital advertising, a strong product coupled with a compelling advertising campaign will ensure the best possible results. Fortunately, eBay makes it easy for you to test and tweak your campaigns until you’ve arrived at the ideal advertising mix for your particular product.

In addition to their performance-based advertising, which is popular with sellers of all sizes, eBay also has a program designed for major brands and manufacturers. This program provides your brand with key ad placements throughout the customer sales journey.

eBay’s brand solutions combine precision targeting, display advertising, and meaningful content to create a comprehensive advertising solution across all platforms, including the eBay app, desktop, and mobile sites.

These tools are particularly helpful for large brands, especially those dealing in big-ticket merchandise. This interactive demo featuring Trifex drones is a good example of how these types of campaigns work.

Google Adwords and Amazon Sponsored Products are good examples of CPC advertising.

CPS (cost per sale) advertising is the type of advertising that eBay uses. With CPS advertising, you’re not charged for impressions or for clicks that don’t result in a sale. The only time you’re charged is when the click results in a sale for your store.

This type of advertising is usually the most expensive form of digital advertising, but it’s also the most effective. If your primary goal is to drive sales for your store, CPS advertising may be a good fit for you.

The other characteristic that separates eBay’s advertising is the way you pay for it. Unlike other ad programs, which charge your credit card for a set number of impressions or for each click you receive, eBay keeps everything in-house, and deducts the cost of your advertising from the sale of each product you advertise.

This helps to keep things simple, and it also makes it much easier for small stores with limited capital to advertise their products and compete with larger sellers. Because of the way eBay’s ad program is set up, it’s also inherently easier for you to scale your advertising as you grow.

To create a promoted listing, you’ll need to log into your seller account on eBay. Once you’re logged in, eBay will redirect you to your seller dashboard. From there, hover over the marketing tab, then select promoted listings.

On the promoted listings page, you’ll see information about any campaigns you currently have running. To create a new campaign, scroll down to the bottom of the page and click the button on the right.

Then, you’ll have the option to choose between selecting individual products to advertise, or selecting listings in bulk. If you’re looking to advertise thousands of products at once, all under the same campaign, the bulk tool will be the best fit for you.

Otherwise, selecting the individual listings you wish to advertise as part of this campaign is probably the best fit for you. When selecting products individually, you can still include up to 500 different SKUs as part of each campaign, which helps to save a significant amount of time.

Once you’ve selected the different products you want to include in the campaign, you’ll set the ad rate you’re willing to allocate towards the campaign. You can apply a uniform ad rate for every product in the campaign, or you can select individual ad rates for each product.

eBay makes this process easy for you by providing a trending rate for each product in the campaign. The trending rate is what other sellers in the ad program are allocating towards their advertising. You can control the ad rate percentage by clicking the +/- icons.

Once you’ve set the ad rate for each item in your campaign, all you need to do is name your campaign, select a start date, agree to the terms of service, and launch your campaign.

As you can see, creating an advertising campaign on eBay is a streamlined process that’s much more user-friendly than creating ads on other platforms or marketplaces.

The promoted listings dashboard lets you know how many campaigns you have, how many listings you’re promoting, how many ad clicks you’ve received, how many units you’ve sold, the ad fees you’ll be charged for the sales you’ve made, and your total sales.

You can adjust the dashboard to show you your results from the last 7, 14 or 31 days. You can also create a custom date range.

Scrolling down past the advertising dashboard will provide you with more information for each campaign you have running.

From the actions tab to the right, you can pause or end your campaigns, and download detailed reports about each campaign, which makes it much easier to track the success of your various campaigns.

free shipping. Free shipping at $49 would be an example of this type of discount.
  • Codeless coupon – This unique promotion allows you to create custom URLs with a built-in coupon for you to share on social media, or with friends and family.
  • Category Markdown – With this promotion, you can create a sale event on an entire category of products, like “25% off all laptops” or something similar.
  • To create a promotion, click the marketing tab from your seller dashboard and navigate to “promotions” on the left-hand side of the page. There, you’ll find info about any promotions you’re currently running and promotions you’ve run in the past. This is also where you’ll create new promotions.

    Click the blue “create a promotion” button on the right of the page. This will trigger a drop-down menu where you can choose between creating an order discount, shipping discount, codeless coupon or a sale event.

    Depending on your goals for the promotion, one of these sale types may be better suited to you than the others. If your goal is to drive sales of an individual product, a no minimum purchase discount is typically best. If your goal is to liquidate inventory, a buy one get one deal may be helpful. Or, if you’re looking to increase customer awareness of the other products in your inventory, a quantity discount could be a good fit.

    Once you’ve chosen the promotion you’d like to run, you can select the products or categories the promotion will apply to. eBay gives you the option of doing this for the specific products you choose, or you can create rules based on categories and filters, and eBay will automatically add any product that fits your rules to the promotion, including new products you add in the future that also fit the rules you’ve defined.

    Once you’ve selected the products you’d like to include in the promotion, you’ll set how long you’d like the promotion to run for, and provide some copy for the offer banner. eBay will display the offer banner throughout the shopping journey of your buyer. Once that’s complete, hit the launch button, and your promotion will go live.

    You can offer a shipping discount on a minimum dollar amount or a minimum order quantity. You can also offer a discount with no minimum at all. The most popular and effective promotion is free shipping, but you may wish to create a flat rate shipping discount instead.

    For example, if you typically charge $12 to ship an order, you may want to consider offering $5 shipping on orders of $50 or more. You can also use this promotion to offer shipping upgrades, such as free or discounted two-day shipping when you buy three or more items from the store.

    Once you’ve defined the type of shipping discount you’d like to create, you can select the products you’d like to exclude from the promotion. You can select SKUs individually, or create a rule to exclude certain SKUs.

    Next, you’ll enter a short description for your promotion. For example “FREE shipping on all Marc Jacobs handbags.” This description will display underneath the promotion on your product pages.

    Next, you’ll schedule the start and end dates of your promotion. You can also set the promotion to begin immediately. Once scheduled, you can select a product image to display next to the promotion if you’d like, or you can leave that field blank, and eBay will automatically pull a relevant picture from your listing into this field.

    The final step before your promotion is created is to prioritize the promotion. If you currently aren’t running any promotions, you’ll skip this step. But, if there’s more than one available promotion for these products, you can choose which promotion displays first to prospective buyers.

    Once you’ve completed all these steps, your promotion is ready to launch.

    First, you’ll define the terms of the discount. You can offer either a dollar discount or a percentage discount when a customer spends a specific dollar amount in your store, or when they offer a specific number of products.

    Once you’ve defined the terms for your offer, you’ll select the items in your store you’d like the offer to apply to. From there, you’ll create a description of your campaign and schedule it.

    Once you’ve completed the campaign, eBay will provide you with a special link that your customers will need to use to unlock this special discount. The deal will not be visible to any eBay shoppers that don’t have access to the link.

    You can include this special discount link in emails, on your website, or in other advertising your store engages in outside of eBay. This promotion is virtually identical to the order discount promotion we covered earlier, with the only difference being it will only be available to a select group of shoppers who have a link to the promotion.

    Next, you’ll define the discount. You can either offer a percentage off, or a dollar amounts off of the total purchase price. With a percentage discount, you’re able to set up to ten different discounts within a single campaign. Let’s say you run a camera store; this promotion would be particularly useful if you’d like to offer 20% off the purchase of a camera and 50% off the purchase of camera accessories.

    When creating a new eBay listing (or when revising an existing one), there are a few small promotional options available to you. You can choose to have the title of your listing bolded, and you can also add a subtitle that will display below your title to describe your item more fully.

    These are small steps you can take to improve the visibility of your listing beyond the advertising methods we’ve already discussed. But, you’ll need to evaluate your listings on an individual basis to see if this makes sense for your products. At $6 for a bolded title, smaller ticket items don’t make economic sense to promote in this way.

    Optimizing Your Listings

    In addition to the variety of advertising and promotional tools eBay makes available to its sellers, you can also optimize your listings to increase your item’s exposure.

    Much like Google, eBay has their own proprietary search engine that it uses to pull up relevant search results for buyers. These tips may be able to help your overall performance in eBay search, which will lead to an increase in views, which should translate to an increase in sales.

    Offering free shipping may be the single most effective way to optimize your listings and search positioning. Plus, just because you offer free shipping doesn’t mean you’re offering free shipping. You can bake the cost of shipping into the price you’re charging for the item.

    How to Advertise on eBay Effectively appeared first on ShivarWeb.

    “”

    Webbased.com: An Alternative To Website Builders

    webbased

    As a reviewer of website builders, you might say I have a vested interest in promoting the main idea undergirding the DIY website builder: The notion that anybody, given access to inexpensive online editing tools, can create a perfectly functional website for their business or for themselves. However, there are plenty of reasons why a prospective website owner might seek to go another route. Perhaps you want more functionality out of your website than Squarespace or Wix can provide. Or maybe you simply have more pressing business or personal priorities than personally creating the website you want.

    An obvious alternative to using a website builder is to hire a web designer to create your site. Sadly, this option is out of the reach of anybody who doesn’t have thousands of dollars (or more) on hand to spend on a website. That’s where intermediary web companies like Webbased.com come in. Webbased.com is a company that offers a variety of web services, including web design, SEO, support, and marketing. It’s meant to be kind of a one-stop shop for getting your website created, marketed, and monetized. Let’s take a closer look at what they have to offer.

    Webbased.com: Services Offered

    Here are the service packages webbased.com has to offer:

    • Web design services
      • 5 to 15 unique page designs
      • $99/month to $249/month
    • Local search engine optimization
      • Get found by local clients
      • $299/month to $999/month
    • National search engine optimization
      • Boost your search rankings in Google, Yahoo, and Bing
      • Get a marketing dashboard with stats
      • $698/month to $2978/month
    • Pay-per-click management (eCommerce)
      • ECommerce PPC management — best for businesses with products with SKUs
      • $158/month to $298/month
    • Pay-per-click management (local)
      • Increase brand exposure in a specific geographic area
      • $218/month to $1480/month
    • Pay-per-click management (national)
      • PPC management services
      • $478/month to $3198/month
    • Pay-per-click management (retargeting)
      • Boost your ROI by re-engaging previous users
      • $158/month to $398/month
    • Animated video explainer
      • Boost your conversion rates with explainer videos
      • $199/month to $529/month
    • Video production services
      • Get videos made for any marketing purpose
      • $249/month to $625/month
    • Social media management
      • Social media team manages your social media presence
      • Detailed auditing and reporting
      • $199/month to $999/month
    • Logo design services
      • $299 (one-time charge)
    • Landing page design
      • $229/month
    • WordPress maintenance and hosting
      • Get maintenance, security, and updates for your WordPress site
      • $44.99/month to $99.99/month
    • WordPress optimization and performance tuning
      • $99/month to $369/month
    • WordPress support and help
      • Get updates and maintenance on your WordPress website
      • $59 (one-time charge)
    • Merchant services
      •  Better rates than PayPal and Square
      • Fully integrated into your site
      • $20/month

    Additionally, if you have an existing business website, webbased.com will analyse your site, free of charge, and send you a report assessing your site based on a number of metrics: speed, security, page views, conversion rate, mobile-compatibility, and SEO.

    Here’s webbased’s full list of services, detailing everything that’s included in their product packages along with pricing.

    Customer Service & Support

    Webbased.com provides a plethora of ways to get in touch with a company rep. In addition to the standard email contact form, there’s a phone support line and live chat. There’s even a chat room you can join between the hours of 9:30 AM and 2:30 PM Pacific in which you can chat with Webbased’s developers about any issues you might have with your website.

    Reviews Of Webbased.com

    On its website, webbased.com actually directs users to review their services on both Google and Yelp — a sign of confidence in its products. The reviews posted by customers on these two sites are almost entirely complimentary, with users praising both the services offered and the customer support they received. One user’s opinion is fairly representative:

    They provided creativity, valuable feedback, analysis and guidance in designing our logo, website, SEO optimization and producing our live company video.

    The users with complaints get replies from the company — it’s always good to see companies responding in good faith to the complaints of their users.

    Final Thoughts

    Not everybody has the time and/or patience to build a website on their own, and it’s not easy for the layperson to personally negotiate with individual web designers over the particulars of services and pricing. Services like webbased.com help give aspiring webmasters the ability to select from a menu of services to get exactly what it is they need in a website. If you feel like passing on the heavy cyber-lifting to a team of experts, webbased.com is worth investigating.

    The post Webbased.com: An Alternative To Website Builders appeared first on Merchant Maverick.

    “”

    3dcart VS Volusion

    3dcart-vs-Volusion

    3dcart VS Volusion
    ✓ Pricing
    Ease of Use ✓
    ✓ Features
    Web Design ✓
    ✓ Integrations & Add-Ons
    ✓ Payment Processing
    Tie Customer Service & Technical Support Tie
    Tie Negative Reviews & Complaints Tie
    Tie Positive Reviews & Testimonials Tie
    Winner Final Verdict
    Read Review Read Review
    Visit Site Visit Site

    Everyone knows starting a business is a challenge, and setting up an online store can be particularly difficult. Not only do you have to find a product and make a business plan, you also have to build an entire website that can operate as your selling platform. This was an almost impossible obstacle for many sellers just a few years ago, but modern software has eliminated many of the hurdles merchants would otherwise have to overcome.

    Cloud-based, all-inclusive store building software programs like 3dcart and Volusion can give you the tools you need to make your idea a reality. And because these software place a strong focus on ease of use, all sellers (even those with little technical knowledge) can get a store up and running in just a few weeks–or less!

    As a fully hosted solution, 3dcart aims to be accessible and affordable for all merchants. Small and large businesses alike can use this eCommerce platform successfully, as is evidenced by the 22,000 current users. What’s more, 3dcart is continually expanding its features and services to fit even more users.

    In the same way, Volusion is a comprehensive shopping cart solution for small to large businesses. Volusion hosts over 30,000 stores and is now offering two versions of their software: the more feature rich V1 and the easy to use (but still developing) V2. Volusion gives merchants the option of choosing between the two.

    So, which of these shopping cart solutions should you choose? Well, it depends.

    3dcart and Volusion both come with unique advantages and disadvantages, and your choice will depend on your business’s needs. To learn which solution is right for your online store, keep reading. We’ll compare the two shopping carts head-to-head in categories such as pricing, ease of use, and web design. Read on.

    Don’t have time to read an entire article? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

    Web-Hosted Or Licensed

    Both platforms are web-hosted.

    Hardware & Software Requirements

    None. You just need a computer, secure internet access, and an up to date browser.

    Pricing

    Winner: 3dcart

    3dcart and Volusion follow similar pricing models. Both services are billed on a monthly basis, no contract required, with advanced features included in higher level plans. If you commit to a year-long purchase, you can benefit from a discount of 10%. Keep in mind that many software solutions do not offer refunds on year-long purchases, so don’t commit to a full year until you’re sure the platform will work for you.

    3dcart determines pricing levels by the number of staff users and availability of features. All plans beyond the startup plan come with unlimited products and bandwidth. Take a look at a brief breakdown:

    • Startup: $19/Month
      • 1 Staff User
      • 100 Products
      • Sell Up To $10K/Year
    • Basic: $29/Month
      • 2 Staff Users
    • Plus: $79/Month
      • 5 Staff Users
    • Pro: $229/Month
      • 15 Staff Users

    3dcart also makes an enterprise platform available for any merchant with an annual revenue of over $400K/Year. There are also discounts available for charities and non-profits.

    Pricing for Volusion differs between their two versions: V1 and V2. The most notable difference is that pricing for V1 does not include any transaction fees; however, bandwidth on this plan is limited and bandwidth overage fees apply. On the other hand, V2 comes with unlimited bandwidth, but merchants will have to pay transaction fees on all their sales. See both pricing models below:

    V1 Pricing

    • Mini: $15/Month
      • 1GB Bandwidth
      • 100 Products
    • Plus: $35/Month
      • 3GB Bandwidth
      • 1,000 Products
    • Pro: $75/Month
      • 10GB Bandwidth
      • 10,000 Products
    • Premium: $135/Month
      • 35GB Bandwidth
      • Unlimited Products

    V2 Pricing

    • Personal: $25/Month
      • Unlimited Products & Storage
      • 2% Transaction Fee
    • Professional: $75/Month
      • Unlimited Products & Storage
      • 1% Transaction Fee
    • Business: $135/Month
      • Unlimited Products & Storage
      • 0.5% Transaction Fee

    When we compare 3dcart and Volusion, we can see that monthly rates for each pricing level are similar, with Volusion offering cheaper premium level plans. However, Volusion also charges fees in addition to these monthly rates (either bandwidth overage fees or transaction fees, depending on the version). For this reason, we’re awarding the category to 3dcart.

    Get Started With 3dcart

    Get Started With Volusion V1

    Get Started With Volusion V2

    Ease Of Use

    Winner: Volusion

    3dcart and Volusion both claim to be easy to use solutions. Let’s take a closer look at each software.

    3dcart offers all potential users a risk-free, 15-day trial, so you can test out the platform for yourself without handing over any credit card information.

    When you log in, you’ll get to explore 3dcart’s dashboard. 3dcart organizes all features in a toolbar on the left. Use categories and subcategories to navigate the software. Use video tutorials to learn the basic procedures.

    Adding a product to your store is a two-step process.  First, you have to input and save basic product information. Once you’ve saved that page, you’ll be able to add in more detailed product information. For example, you can adjust shipping, inventory, and SEO settings.

    3dcart is relatively easy to learn, though you may have difficulty locating features initially. Some features are buried in places you wouldn’t expect under titles you might not know to look for. Discounts features, for example, are available under “Promotion Manager.” Overall, we give 3dcart a four out of five stars in ease of use.

    Volusion also offers trials of their software. You can sign up for free 14-day trials of both V1 and V2. Let’s start with V1.

    When you log into your trial, you’ll find this dashboard:

    Use tutorial videos to quickly learn your way around.

    As it is with 3cart, adding a product on Volusion is a two-step process. First, add your basic product information. When you’ve saved that, you can add advanced information like SEO and shipping details along with more product descriptions.

    While we don’t think Volusion V1 has the easiest dashboard in the eCommerce industry, it shouldn’t take too long to learn. You’ll find plenty of features available in the tool bar up top; you just have to figure out how to implement them the first few times.

    Volusion V2 is the company’s newest attempt to make an easy to use eCommerce platform. The software is still in development, and while it is missing a few features, the UI is looking pretty good.

    We’d still like to see a bit more work done to this admin. In particular, we’d like to see subcategories added to the toolbar on the left. This would make navigation require fewer clicks, which can really add up for online sellers.

    V2’s “add a product page” is inviting in its simple and colorful design.

    We have experienced some frustration with V2’s simple design, however. V2 tends to railroad users through basic operations, which can be a pain when you don’t need the help.

    For example, when you go to set up a discount, you will encounter this screen:

    You have to select the appropriate options before you’ll be presented the more typical discount creation page:

    I would rather enter my information first into this second page. I don’t find the first page to be particularly helpful.

    Volusion’s goal with V2 was to create a platform that’s easier to use, and they accomplish that goal. Personally, however, if I were to choose a version of Volusion, I would still pick V1. I think it’s worth learning a slightly more difficult software in order to access better features.

    With so many versions of these software available, it’s difficult to directly compare 3dcart and Volusion. As far as ease of use goes, I think 3dcart and V1 are comparable, and V2 is slightly easier to use.

    For this reason, we’re giving ease of use to Volusion.

    Features

    Winner: 3dcart

    To get the best idea of these shopping carts’ features, a good plan is to visit each platform’s website and review the full list. However, if you don’t have time to do that just now, we’ll provide a brief overview of a few special features that each software offers below.

    3dcart offers users lots of features, even at the lowest pricing plan. Here are a few:

    • Sell Digital: Sell digital products alongside your physical products.
    • Checkout Options: Choose either one-page or three-page checkout.
    • Automatic Calculators: Use tax and shipping calculators to generate real-time quotes.
    • Abandoned Cart Saver: Email customers to remind them to complete their orders.
    • Built-In Blog: Boost your brand and SEO with a blog.
    • SmartCategories: Create an “On Sale” category to showcase items.
    • Bulk Import / Export: Migrate platforms or make large scale edits with import and export features.
    • POS: Sell in-person with 3dcart Point Of Sale.

    As you might expect, Volusion’s two versions come with different feature sets. Here are a few V1 features:

    • Abandoned Cart Reports & Emails: Encourage more conversions.
    • Allow Reviews: Let customers leave reviews on your products.
    • Returned Merchandise Authorization (RMA) Tool: Easily process returned products.
    • Sell On Facebook, Amazon, eBay: Sync channels with your store and manage your multichannel orders from Volusion.
    • Content Delivery Network (CDN): Use a CDN to deliver site content faster.

    And here are features for V2:

    • Instant Search: Let customers search products on your storefront.
    • Checkout On Your Domain: Customers will not be redirected to a Volusion subdomain at checkout (available for merchants on the Professional and Business level plans).
    • Shipping Features: Create shipping options like signature-required shipments, discounted shipping, and flat rate shipping.
    • Bulk Import: Use CSV files to import new inventory in bulk.
    • Returned Merchandise Authorization (RMA) Tool: Process returns easily.
    • Dropshipping App: Use Volusion’s already-integrated dropshipping app to fulfill orders without handling merchandise.

    3dcart is well known for their robust feature set. Volusion, on the other hand, is still working on expanding their feature set to better match their competitors’. 3dcart wins this one.

    Get Started With 3dcart

    Get Started With Volusion V1

    Get Started With Volusion V2

    Web Design

    Winner: Volusion

    As hosted software, 3dcart and Volusion work to provide elegant, easily customizable design templates for their customers.

    3dcart users can find 90 free themes in 3dcart’s marketplace, all of which are mobile responsive. These themes are rather middle-of-the-road. They aren’t spectacular, but they aren’t ugly.

    3dcart also has a few dozen premium themes available for purchase. These themes cost $99-$199.

    Sellers can edit these themes in a variety of ways. Tech savvy users can edit the HTML and CSS, and less experienced users can use the WYSIWYG editor to make changes to your store’s language (like buttons, tabs, etc.). 3dcart also has a drag and drop available for merchants who request it, but it isn’t a very strong editing option.

    Volusion features different themes for V1 and V2. V1 has a selection of 46 themes, 11 of which are free. V1 also sells premium themes at $180.

    V2 has a much smaller set of themes–just 14–and all of them are free and mobile responsive. There do not appear to be any premium templates available for V2.

    Theme editing between the two versions is different as well. V1 users are equipped with code editing tools. You can use HTML and CSS editors. There are also a WYSIWYG editor and visual style editor, which you can use to adjust and add blocks of content to your site.

    Theme editing with V2 is much more focused on ease of use. You can use V2’s visual editor to make larger changes without touching the code. Or, if you’d prefer, you can make changes directly to the CSS.

    While 3dcart provides more template options, we think Volusion has more user-friendly editing tools. Volusion wins web design.

    Integrations & Add-Ons

    Winner: 3dcart

    3dcart’s marketplace features plenty of add-ons that offer a variety of features, including order management, shipping, security, social media, dropshipping, channel management, advertisement, and more. There’s also a RESTful API that developers can use to build more customizations and connections.

    Volusion also has a strong app marketplace for merchants on the V1 version. There are over 70 integrations available for shipping, email, accounting, and more.

    V2, on the other hand, does not provide so many options. There are only 22 applications currently available. It’s worth noting, however, that one of those applications is Zapier, which facilitates connections to many, many more integrations. Zapier is a paid service.

    Both versions of Volusion also have APIs available for further development.

    We’re basing our decision for this category on numbers. 3dcart wins!

    Payment Processing

    Winner: 3dcart

    3dcart connects with over 100 payment gateways. You’ll have plenty of options.

    Both versions of Volusion connect with significantly fewer payment gateways. V1 has 30+ payment gateways, and V1 only connects with two options: PayPal and Stripe (if you connect with Stripe, you can also enable Apple Pay).

    In addition, Volusion offers its own in-house payment service for V1 merchants only: Volusion Payments. Volusion Payments lets you process transactions for around 2.15% + $0.30 per transaction with no monthly fee (note: this rate is a ballpark number. Your actual rates may be lower or higher). Volusion Payments requires users to sign a three year contract. If you terminate this contract after the 45 day grace period, you will be charged a $99 termination fee. While we’re happy that Volusion has its own payment services, we are displeased with the way they provide information about the services. Volusion is not very upfront about their fees on their website. We wish they were more transparent.

    We’re giving the category to 3dcart.

    Customer Service & Technical Support

    Winner: Tie

    All 3dcart plans come with personalized support via email, live chat, and phone. Self help support options include a knowledge base, video tutorials, a support forum, webinars, and an e-university. 3dcart’s response times are good for inquiries via phone or web ticket. However, their response times for live chat support are significantly delayed. Essentially, “live chat” is just another way to submit web tickets. It takes hours for support reps to get back to you.

    Customer support is the same for both versions of Volusion. All plans (except Mini on V1 and Personal on V2) come with 24/7 support via phone, chat, and email. Self help resources include a knowledge base, webinars, video tutorials, a blog, and guides. There are mixed reviews only about the quality of Volusion’s customer support. Some have great experiences, others don’t.

    Negative Reviews & Complaints

    Winner: Tie

    Every shopping cart comes with its fair share of negative reviews. Here’s what users dislike about each platform:

    3dcart

    • Poor Customer Service: Users claim customer support is slow to respond to inquiries. Note below in the “Positive Reviews” section that this is not a universal experience.
    • Plain Templates: 3dcart’s templates aren’t bad, but they lack pizzaz.
    • Expensive Add-Ons: The cost of using multiple integrations and extensions can add up.

    Volusion

    • Additional Fees: Merchants on both versions face additional fees: bandwidth overage fees on V1 and transaction fees on V2.
    • Dated Software: Users complain that Volusion’s features are not up-to-date with cutting edge software.
    • Misleading Sales Reps: I have seen a lot of reports of misleading sales tactics. It’s worth noting that Volusion has recently put a lot of work into improving their support system, and they claim higher levels of customer satisfaction.
    • No Free SSL On V1: Merchants on V1 have to purchase their own SSL certificate. These are normally included for free with hosted software.

    Positive Reviews & Testimonials

    Winner: Tie

    Despite these negative reviews, there’s still a lot of good things to say about both of these platforms. Here’s what users love about 3dcart and Volusion:

    3dcart

    • Low Price: 3dcart’s prices are competitive with other leading eCommerce software.
    • Good Customer Support: Some users have positive experiences with 3dcart’s support team.
    • Easy To Use: 3dcart’s UI is easy to learn, no matter what your technical ability level is.
    • Many Features Built In: 3dcart offers a robust feature set right out of the box. You’ll be able to access advanced features without add-ons.

    Volusion

    • It Works: Users like that they can get started right away with all the necessary features. In addition, Volusion users say the software is bug-free, which is a huge plus.
    • No Transaction Fees On V1: Merchants on V1 do not have to pay transaction fees. They just need to monitor their bandwidth usage to make sure it stays within limits.
    • Ease Of Use: Volusion’s UI are very user friendly, especially on V2.

    Final Verdict

    Winner: 3dcart

    It’s a close race, but in the end, 3dcart takes the lead. A strong feature set, low pricing, and high ease of use make 3dcart an excellent eCommerce platform for many merchants.

    Despite the results of this comparison, Volusion may still be the right choice for your business. Volusion’s two versions give merchants a level of choice that 3dcart can’t offer. You may find that V1 or V2 fits your needs perfectly.

    Whichever you choose, we hope you’ll consider signing up for a free trial of the software before you purchase. You can learn a lot from just a couple of hours exploring a software’s admin panel. Click the links below to get started with a trial of 3dcart or Volusion.

    Get Started With 3dcart

    Get Started With Volusion V1

    Get Started With Volusion V2

    The post 3dcart VS Volusion appeared first on Merchant Maverick.

    “”

    Shopify VS 3dcart

    If you’re looking into building an online store, you’ve probably seen mention online of both Shopify and 3dcart. Both of these are fully hosted SaaS (Software as a Service) solutions, and both boast usability and plentiful eCommerce features. These shopping carts call themselves all-in-one solutions, meaning that they will provide you with site hosting, web security, and customer support, all for one monthly fee.

    Let’s start with a quick overview of each eCommerce platform:

    Shopify VS 3dcart
    Tie Pricing Tie
    ✓ Ease of Use
    Features ✓
    ✓ Web Design
    Tie Integrations & Add-Ons Tie
    Payment Processing ✓
    Tie Customer Service & Technical Support Tie
    Tie Negative Reviews & Complaints Tie
    Tie Positive Reviews & Testimonials Tie
    Tie Final Verdict Tie
    Read Review Read Review
    Visit Site Visit Site

    Shopify and 3dcart clearly offer their users a lot, but how do they stack up against each other? In this article, we’ll go over the price, features, and design editors of each solution. By the end of this article, you’ll have a clear idea of which software better fits your business.

    Shopify is a Canadian eCommerce solution, which has grown since 2006 to host more than 600,000 stores worldwide. Shopify’s claim to fame is usability and affordability. Merchants at all stages will be able to access the software and use it to build a site to their liking.

    Shopify’s downfall, however, is related to this usability. Because Shopify aims to provide easy-to-use features, they often fail to add more advanced functionality. Users have to add-on these advanced features with integrations and applications.

    3dcart3dcart, on the other hand, is a feature-rich eCommerce solution that is built to serve merchants large and small. They offer a range of pricing options so that users can select a plan that fits their budget. 3dcart is a less popular solution than Shopify, currently hosting over 22,000 customers, but it is still a main player in the eCommerce industry.

    However, 3dcart is not a perfect solution. While the platform is still relatively easy to learn, it is not quite as intuitive as Shopify. In addition, users often report that 3dcart’s customer support is not reliable.

    Keep reading for more in-depth information on each of these platforms. Learn which software is best for you.

    Don’t have time to read an entire review? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

    Web-Hosted Or Licensed

    Both services are web-hosted.

    Hardware & Software Requirements

    None. You’ll only need a computer, internet access, and an up-to-date web browser.

    Pricing

    Winner: Tie

    Pricing plan for 3dcart and Shopify follow a similar model. Both are available as a monthly subscription in which price is based on features. Neither service requires you to sign a contract, although you can get a discount on your monthly rate if you commit for a year or more. What’s more, Shopify and 3dcart both offer enterprise-level platforms for users who need a higher level of support and capabilities.

    Shopify’s plans are billed on a month-by-month basis. If you choose to sign on for one year, you can benefit from a 10% discount on your plan, and if you pay for two years, you’ll get a 20% discount.

    One way in which Shopify’s pricing is different from many eCommerce platforms is that Shopify charges transaction fees. You will be charged these fees (0.5%-2.0% based on your plan) in addition to the processing fees that you’ll pay to your payment processor of choice. Shopify will waive these transaction fees if you use their in-house payments solution, Shopify Payments. You will still have to pay processing fees to Shopify Payments, but you won’t be charged the additional transaction fee.

    Here’s a quick overview of plans:

    • Shopify Lite Plan (No Online Store Included): $9/month
      • Transaction Fee: 2.0%
    • Basic Shopify Plan: $29/Month
      • Transaction Fee: 2.0%
      • Two Staff Accounts (In Addition To The Owner’s Account)
    • Shopify Plan: $79/Month
      • Transaction Fee: 1.0%
      • Five Staff Accounts (In Addition To The Owner’s Account)
    • Advanced Shopify Plan: $299/Month
      • Transaction Fee: 0.5%
      • Fifteen Staff Accounts (In Addition To The Owner’s Account)

    With 3dcart, you’ll be billed monthly. However, if you pay in advance for a full year on the platform, you’ll receive a 10% discount. Keep in mind that 3dcart does not allow refunds, so be sure 3dcart is the right software for you before you commit for a year.

    All of 3dcart’s regular plans (excluding the Startup Plan) come with unlimited products and bandwidth, free domain registration, API connectivity, and 24/7 phone support.

    • Startup Plan: $19/Month
      • 1 Staff User
      • 100 Products
      • Sell Up To $10K/Year
    • Basic: $29/Month
      • 2 Staff Users
      • Unlimited Products & Bandwidth
    • Plus: $79/Month
      • 5 Staff Users
    • Pro: $229/Month
      • 15 Staff Users

    Pricing for 3dcart and Shopify is very similar. Your choice will depend on how many staff users your business needs and how Shopify’s transaction fees would affect you. For our comparison, we’ll call this a tie.

    Ease Of Use

    Winner: Shopify

    For many merchants looking for eCommerce software, ease of use is the number one priority. Fortunately, both Shopify and 3dcart provide that ease of use to all their users.

    Shopify is one of the most intuitive eCommerce platforms on the market. Try out the admin for yourself with a free 14-day trial, no credit card required. Here’s what you’ll find when you first create your account:

    Adding products is easy. All of the information you’ll need to enter is available on one page. Just fill in the fields provided.

    Discounts are similarly easy to set up, and you can make them specific to certain products or categories. You can limit your discounts to customer groups, number of uses, or minimum order total. There are also BOGO discounts available.

    Shopify also makes site customization accessible to all merchants. Read more in our web design section.

    3dcart works to make their software accessible to all merchants, regardless of technical experience. Try out the platform with a 15-day free trial, no credit card required.

    When you sign into your account, you will immediately be presented with a setup wizard. This wizard and the available tutorial videos will help you locate and learn to use some of the more basic features.

    3dcart’s dashboard is user friendly. You can find everything organized in the toolbar on the left. Most of this organization makes sense, but there are a few features that are buried where you wouldn’t expect them. ‘Discounts,’ for example, is under a tab called “Promotion Manager.”

    Adding a product with 3dcart is unique because it involves a two step process. You’ll start by entering basic product information like images, product name, and a product description. Once you’ve saved that page, you’ll be able to add more advanced information. On this page, you’ll be able to adjust your shipping and inventory information, write SEO descriptions, and more.

    Discounts follow the same two-step model. The more detailed (second) page lets you apply your promotions to specific categories, to an order that includes a specific product, and more.

    While we love that 3dcart’s dashboard, we have to award this category to Shopify. 3dcart is just not quite as intuitive as Shopify. There is a slight learning curve to overcome, and a few features are difficult to find in the admin.

    Features

    Winner: 3dcart

    As we’ve stated, Shopify comes with all of the basic features merchants need. However, advanced functionality often requires add-on applications. Let’s take a look at a few of the features that come built-in with Shopify:

    Front End Features

    • Language Capabilities: List your site in over 50 different languages.
    • Automatic Shipping Rates: Users on the Advanced Plan can integrate with UPS, USPS, and FedEx to calculate shipping rates. All users have access to Shopify Shipping, which lets you calculate shipping rates, and purchase and print shipping labels.
    • Abandoned Cart Recovery: Automatically send an email to remind customers about items they left in their cart.
    • Integrate With Shopify POS: Sell in person with Shopify’s Point Of Sale (see our review) system.

    Back-End Features

    • Customer Segmentation: Group your customers by location, shopping tendencies, and demographics. Use those customer groups to market more effectively.
    • Dropshipping Apps: Shopify integrates with dropshipping apps like Ordoro, Inventory Source, and eCommHub (now HubLogix). Learn how to start a profitable dropshipping business with Shopify.
    • SEO Best Practices: Shopify includes many SEO tools, including a customizable H1, and automatically generated sitemap.xml, and the ability to write titles, meta tags, and product tags.
    • Discounts: You can create discount codes and coupons, including BOGO (Buy One, Get One) discounts. Gift cards are available at higher plans.
    • Digital Products: Sell physical and digital products on your site.
    • Bulk Import/Export: Make bulk edits to your products, or use the bulk import feature to easily migrate from another software.

    3dcart, on the other hand, includes many of the bells and whistles that Shopify is lacking. For example, 3dcart includes the option to enable one-page checkout on your site. Here are some of the features you get with 3dcart:

    Front End Features

    • Sell Digital: Let customers download products immediately after purchase.
    • Checkout Options: Choose to enable either one-page or three-page checkout.
    • Product Images: Include multiple product images, image zoom, and videos on product pages.
    • Promotions: Create gift certificates, discounts, and coupons.
    • Automatic Calculators: Provide real-time quotes for taxes and shipping at checkout.
    • Abandoned Cart Saver: Remind customers to complete transactions.
    • Blog: Include a blog on your site to boost your SEO and add value to your site.

    Back-End Features

    • Inventory Management: Monitor low stock and make sure inventory is accurate.
    • SEO: Use a variety of tools to optimize your organic traffic.
    • Bulk Import / Export: Migrate platforms and make bulk edits.
    • POS: Sell in-person with 3dcart POS.

    This one is close, but 3dcart has a few more features that are not available with Shopify. So, we’re giving the win to 3dcart.

    Web Design

    Winner: Shopify

    Shopify is well-known for its beautiful and responsive web design options. In the Shopify Themes marketplace, you can find 64 theme options, 10 of which are free. Take a look at one premium theme below:

    There are a few ways you can go about customizing your theme. Users with little technical experience can use a WYSIWYG editor to make changes to site content. For example, you can update headings, categories, and button text. Shopify’s drag and drop editor, Sections, lets you make larger changes to your storefront. Use Sections to add and move widgets on your storefront. Shopify also offers code editors for the more technologically inclined. Shopify uses a language called Liquid, which some developers like and some don’t.

    3dcart, on the other hand, offers 90 free themes, which is many more than Shopify. All of these themes are mobile responsive. In addition, there are a few dozen premium themes available from $99 to $199.

    Users sometimes complain that 3dcart’s themes are dated, and I tend to agree. That isn’t to say that the themes are ugly; they just don’t have that sleek look I’m used to finding on modern eCommerce platforms.

    You’ll have to edit these templates primarily using the HTML and CSS editors. 3dcart also includes a limited WYSIWYG editor for buttons, tabs, etc., and a drag-and-drop editor for older HTML5 themes (you must request to have this editor enabled). It isn’t a perfect editor (which is why it isn’t automatically available), but it could be a help as you learn your way around the code editors.

    Integrations & Add-Ons

    Winner: Tie

    Both 3dcart and Shopify offer plenty of integrations and add-ons to further functionality.

    There are over 1500 apps available in Shopify App Store, which essentially guarantees that there’s an app to fill whatever feature gap you may have. Unfortunately, for many merchants, multiple applications are necessary, and the costs of those add-ons can quickly add up. Shopify also has an API that you can use to develop your own own applications.

    In the same way, 3dcart offers integrations for a variety of features (including order management, shipping, security, social media, dropshipping, channel management, advertising, and more.) Users of 3dcart also complain that the cost of these add-ons can quickly become expensive. 3dcart also has a RESTful API available.

    Payment Processing

    Winner: 3dcart

    Shopify integrates with over 100 gateways.

    In addition, Shopify has its own in-house payment solution called Shopify Payments. As we stated in the Pricing section of this article, if you use Shopify Payments, Shopify will waive their additional transaction fees. Shopify Payments is currently available to merchants in the US, Puerto Rico, Canada, the UK, Australia, New Zealand, Singapore, Japan, Hong Kong, and Ireland.

    Credit card processing rates for Shopify Payments are based on a user’s Shopify plan. Take a look at the fees for each plan in the screenshot below:

    Keep in mind that Shopify Payments is not a perfect solution, and there are many complaints online about withheld payments and cancelled accounts. Read our full review of Shopify Payments for more information.

    3dcart connects with over 100 payment gateways. They do not offer an in-house payment solution, but they also don’t ding you with transaction fees if you use a third party processor, which in my opinion is a much bigger deal.

    The winner here is 3dcart.

    Customer Service & Technical Support

    Winner: Tie

    Merchants using Shopify have access to 24/7 support via email, live chat, and phone. Self help resources include a knowledge base, a community forum, videos, podcasts, and guides. You can also hire a Shopify expert to help you through a particularly rough patch.

    I’ve seen mixed reviews of Shopify’s support team. Some users say they’re helpful, while others blame them for reading from a script and being informed about the product.

    3dcart also offers 24/7 personalized support via email, live chat, phone. Resolve issues on your own with a knowledge base, video tutorials, a support forum, webinars, and e-university courses.

    Not too surprisingly, I have also seen mixed reviews of 3dcart’s quality of support. Users frequently complain about delays in response time via live chat (in my experience “live chat” is more like another way to submit a web ticket), but response times for web tickets and phone calls are decent.

    Another tie here, folks.

    Negative Reviews & Complaints

    Winner: Tie

    Surprisingly, complaints about Shopify and 3dcart are very similar.

    Shopify is often blamed for including only the basics in their platform. You’ll have to find a few extensions in the Shopify App Marketplace in order to access more advanced features. And unfortunately, costs for these add-ons can quickly add up. Users also frequently complain about Shopify’s customer service. Some users have less than positive experiences. Finally, that transaction fee continues to be a frustration for many merchants, as does Shopify Payments’s tendencies to cancel accounts and withhold payments.

    Users of 3dcart also complain about customer support, saying they are very slow to respond to inquiries. In addition, 3dcart merchants dislike that add-ons can be expensive, especially when you need to use multiple extensions. Finally, some merchants state that 3dcart’s available design templates are dated, and that they’d like to see more current designs.

    Because these negatives are so similar, we’re calling it a tie.

    Positive Reviews & Testimonials

    Winner: Tie

    Users of Shopify and 3dcart have similar things to say about the advantages of each platform. A few commonalities include the low monthly price of running your store, strong ease of use, and good customer support.

    This final advantage may be confusing as we’ve also included it in the complaints section above. It is very common to see a 50/50 split between positive and negative comments on customer service. Both Shopify and 3dcart have these mixed reviews.

    One notable difference is that Shopify is celebrated for its themes while 3dcart is praised for its features. If you scroll up to the negatives section you’ll see that users often complain about Shopify’s features and 3dcart’s themes. It’s interesting to see that what is a strength of one platform is a weakness of the other.

    The two platforms tie in this category as well.

    Final Verdict

    Winner: Tie

    It’s always disappointing to end on a tie, but with such a close race, we don’t think it’s fair to call a definitive winner. Your decision will depend on your business’s needs.

    Are you looking for an easy to use platform with beautiful design templates? Try Shopify.

    Are you willing to overcome a slight learning curve to uncover a few more advanced features? 3dcart is your best bet.

    We will say that overall we think Shopify better fits the needs of most merchants, which is why we’ve given Shopify a perfect score of 5 stars in our full review while 3dcart has 4.5 (see our review). However, it’s evident here that both shopping carts are strong options. We recommend you sign up for a trial of each eCommerce platform and decide for yourself which option you prefer.

    Get Started With Shopify

    Get Started With 3dcart

    The post Shopify VS 3dcart appeared first on Merchant Maverick.

    “”

    5 Shopping Carts For Starting An eCommerce Business In Canada

    best canada ecommerce platform

    Are you a Canadian seller looking to set up an online store? Or are you an American merchant hoping to sell products in Canada? If so, you’ve come to the right place.

    In this article, we’ll be covering the top 5 eCommerce solutions for Canadian sellers. Each shopping cart included here provides the logistical features that Canadian merchants need for their online stores. What’s more, all of the shopping carts in this article are of top quality, each one earning a perfect five-star review.

    Here are a few of the Canada-specific features we’ve looked for in each of the eCommerce solutions presented below:

    • Calculate tax rates for Canada
    • Display prices and accept payment in CAD
    • Integrate with Canada Post for real-time shipping rates
    • Support multiple languages, such as French

    We’ll kick off the list with a couple of our favorite Canada-based shopping cart solutions, and then we’ll move onto some American software solutions that also work for Canadian merchants. Let’s get started!

    Need a payment processing service? Check out the best and worst Canadian merchant accounts providers. Don’t have time to read an entire review? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

    Review
    Visit Site
    Review
    Visit Site
    Review
    Visit Site
    Review Review
    Visit Site
    Best Choice For Small to enterprise businesses with little technical skill Small to large businesses with some technical skill Small to large businesses with some technical skill Small to large businesses with advanced technical skill Large B2B businesses with some technical skill
    Based In Canada Yes Yes No No No
    SaaS Yes Yes Yes No Yes
    Beginning Pricing Structure $29/month + 2.0% transaction fee $19/month for 75 orders $44.95/month Free $299/month
    Free Trial Yes Yes Yes No Yes
    Ease Of Use Easy to use Moderate learning curve Moderate learning curve Steep learning curve Moderate Learning Curve

    Read on for more details about each eCommerce solution.

    Shopify

    Based out of Ontario, Canada, Shopify is our first recommendation for Canadian merchants seeking an easy to use shopping cart solution. Shopify is the perfect example of an SaaS (software as a service) solution, which means that Shopify handles the technical aspects of running an online store. For a monthly fee (plus transaction fees) Shopify provides hosting, web security, and technical support.

    Shopify is designed for merchants with little to no development experience, so it’s perfect for smaller merchants who want to get their products to market quickly. However, that does not mean that Shopify is limited to exclusively these merchants. The software is scalable, so large or enterprise level businesses can also use Shopify to their advantage.

    Pricing for Shopify is relatively low, and all plans include unlimited storage, bandwidth, and products. You can subscribe to their Basic Shopify Plan for just $29/month (+ 2.0% transaction fee). For more advanced features, you’ll have to subscribe to a higher level plan. One step up is the Shopify Plan at $79/month and the next step is the Advanced Shopify Plan at $299/month.

    Pros

    As one of our favorite, most versatile solutions, Shopify has a lot to offer merchants. Here are a few of the biggest perks of using Shopify:

    • Ease Of Use: Shopify is known for their simple UI. Uploading products is a breeze, and you can make changes to your storefront design with a drag-and-drop tool.
    • Elegant Design: The Shopify marketplace comes stocked with beautiful, responsive, ready-to-use themes. Ten of these themes are available free of charge, and the rest cost between $140-$180.
    • Good Customer Service: 24/7 customers support is available on all pricing plans via email, phone, and live chat. Some users report excellent interactions with support reps, although other users have a different experience (see Cons below).

    Cons

    Despite all of its positives, Shopify is not a perfect solution. There are still many ways Shopify can continue to improve. Here are a few of the things users complain about on online forums:

    • Limited Features: This is the biggest complaint users have about Shopify. While Shopify includes all of the basic features sellers need to initially set up their store, there are not many advanced features available. In order to access more advanced features (like B2B selling options, single page checkout, etc.), you’ll have to purchase the appropriate add-ons. This leads us to our second complaint.
    • Add-Ons Add Up: Although Shopify’s plans are affordably priced, costs of using Shopify for your online store can quickly add up once you start using extensions. Extensions and add-ons from the Shopify marketplace are billed monthly.
    • Poor Customer Support: This contradicts the “pro” I mentioned above. Reviews are mixed when it comes to customer support. Some users have great experiences. Others end up frustrated.

    Canada-Specific Features

    Because Shopify was created by Canadians, you can expect the software to offer enough features to support Canadian sellers’ specific needs. Here’s how they handle Canada-specific selling:

    • Multi-Lingual Features: Have your storefront, checkout, and emails display in multiple languages. Shopify has also recently introduced a beta for a multi-lingual admin. Languages currently supported include French.
    • Multiple Currencies: Display pricing in multiple currencies using a drop-down currency picker. Accept multiple currencies.
    • Shopify Shipping: Use Shopify Shipping to calculate and display shipping rates for multiple carriers, including Canada Post, UPS, USPS, and DHL.
    • Tax: Set tax rates for countries and provinces.

    Get started with Shopify by signing up for a free 14-day trial, no credit card required.

    Read our full Shopify review

    Visit the Shopify website

    LemonStand

    Founded in 2010, LemonStand is an SaaS eCommerce solution with headquarters in Vancouver, BC. Like Shopify, LemonStand provides merchants with hosting, customer service, and site security.

    One notable trait about LemonStand is that their design templates are completely customizable. The design is all open source, so if you have the proper know-how, you can change nearly every aspect of the look and feel of your store.

    Pricing for LemonStand is based on the number of orders you process each month. We like this pricing model because all features are included with all plans. However, merchants who process many orders each month with very narrow profit margins might be turned off by this pricing model. You can begin with the Starter plan ($19/month for 75 orders) or move up to the Growth plan ($69/month for 300 orders) or Professional plan ($199/month for 1000 orders). There’s also a Premium plan available for even larger sellers.

    Pros

    We deem LemonStand a 5-star solution, and it seems many users would agree. Here’s what current users praise most frequently on comment boards and review sites:

    • Customizability: If you have the technical experience, you can do a lot with LemonStand. In particular, you will be able to change many aspects of the look and feel or your storefront.
    • Progress: LemonStand is constantly working to add new features to their software and improve existing features. This progress is encouraging.
    • Good Customer Service: LemonStand’s representatives are helpful, courteous, and timely.

    Cons

    LemonStand isn’t a perfect solution, however. Here are a few of the complaints I’ve found:

    • Missing Features: LemonStand is constantly adding new features, in part because the software is still missing some advanced functionality. Users are hopeful that these gaps in features will be filled soon.
    • Technical Skill Required: Web design with LemonStand requires at least some knowledge of HTML and CSS. If you don’t have that knowledge, you should be able to hire someone who can take care of design issues for you.
    • Lacking Documentation: LemonStand provides documentation as a form of self-help technical support. Unfortunately, some of that documentation is not very detailed. Documentation can occasionally be difficult to follow.

    Canada-Specific Features

    Here’s how LemonStand supports Canadian merchants:

    • Canada Post: LemonStand integrates with Canada Post so you can provide real-time shipping rates.
    • Taxes: Use tax classes to define tax rates by location. Alternatively, you can integrate with Avalara for more detailed tax calculation.

    Surprisingly, I was not able to find any information about displaying your storefront in multiple languages and currencies. However, this doesn’t necessarily mean they are unavailable (especially since LemonStand is a Canadian based company). Comment below if you have any information on the matter.

    Test out the software for yourself with a free, commitment-free 14 day trial. Or, read our full review for more information!

    Read our full LemonStand review

    Visit the LemonStand website

    PinnacleCart

    PinnacleCart was developed with the intention of helping merchants promote and sell their products, regardless of technical ability. As SaaS software, PinnacleCart gives you the ability to add and edit products, process orders, create marketing materials, and customize your site design. And although PinnacleCart is not a Canadian company, they do provide many of the logistical features that Canadian merchants need.

    Pricing for PinnacleCart is based on traffic and storage. All features come included with every plan. These features include unlimited products, daily backups, phone and email support, and an SSL certificate. Pricing is available in three tiers: $44.95/month, $94.95/month, and $199.95/month.

    Pros

    Pinnacle Cart is another five-star solution. Find out what makes it great:

    • Ease Of Use: Once you conquer the initial learning curve, using your PinnacleCart admin should be second nature.
    • Customer Support: Users are happy with the support they receive from PinnacleCart.
    • Good Marketing Features: Use widgets to market your products on any website, and integrate with social media to further your reach. PinnacleCart’s SEO features are also generally well praised.

    Cons

    Some PinnacleCart users, however, may have a different experience. Here are a few cons we’ve noticed:

    • Learning Curve: Users who are new to PinnacleCart (and new to eCommerce in general) will have to overcome a slight learning curve when they first begin using the software.
    • Difficult Customization: Some users have trouble customizing their design.
    • Not International Friendly: PinnacleCart does not offer many languages or currency options. In addition, users have some difficulty accepting payments outside of the US and Canada.

    Canada-Specific Features

    Although PinnacleCart is not the best solution for cross-continental selling, they offer plenty of features for selling within Canada:

    • Canada Post: Add real-time shipping for Canada Post.
    • Automatic Tax Calculation: Use flat-rate tax options to set up tax rates by state and province. Integrate with Avalara Ava Tax or Exactor Tax for more detailed tax estimates.
    • Accept Multiple Currencies: List your prices in multiple currencies and accept payments in multiple currencies.
    • Add French Language Options: Choose to display your site in multiple languages.

    Try out the platform for free for two weeks, no need to hand over any credit card information. For more details on pricing and features, view our full review.

    Read our full PinnacleCart review

    Get Started With PinnacleCart 

    Magento

    Until now, we’ve discussed exclusively SaaS platforms that favor ease of use over customizability. Magento is the opposite. As one of the eCommerce industry’s most popular open-source software, Magento is highly customizable and scalable, and it’s perfect for merchants with greater developing skills.

    Another advantage to Magento is that it’s totally free to download. However, that doesn’t mean Magento costs $0 to implement. Because Magento is open-source, you will be responsible for finding hosting, maintaining security, and hiring developers (or being your own developer) to design your site and add necessary features. There is no Magento support available. Your only options are to resolve issues on your own or pay a developer to fix things for you.

    As you might imagine, Magento is more difficult to implement than the SaaS solutions we’ve discussed above. However, Magento’s strong feature set and customizability make it a good option for fearless merchants.

    Pros

    Take a look at the advantages that come with Magento:

    • Features: Magento provides a robust feature set right out of the box. Add even more advanced features through integrations or develop your own extensions with the available API.
    • Strong User Community: Magento is used by 240,000 merchants around the world. Join a wide community of sellers and developers. Find solutions in Magento’s community forum or hire a Magento developer for select jobs.
    • Scalable & Customizable: Use Magento to build the online store system that your business needs.

    Cons

    As you might expect, Magento comes with its challenges. Many of these challenges relate to ease of use. Take a look:

    • Steep Learning Curve: Many sellers find Magento difficult to learn. You will need to have some experience with coding or be able to hire a developer.
    • Expensive: Although the software is free to download, there are always expenses related to operating an online store. Be sure to consider web developer costs as well as the expense of hosting, adding integrations, and maintaining security.
    • No Customer Support: You can use self-help support routes or hire a developer. Magento does not provide customer support for their open source software.

    Canada-Specific Features

    Magento is built for merchants worldwide. The software includes many international selling features, which benefit Canadian sellers.

    • Languages: Choose from many, many available languages. Set up multi-language store views so that you can feature multiple languages without creating multiple sites.
    • Accept CAD: Accept CAD. Implement “dual currencies” to accept both USD and CAD easily.
    • Taxes: Manually add tax rates and rules, or integrate with AvaTax for more detailed (and easier) tax calculations.
    • Canada Post: Use integrations from the Magento Marketplace to add Canada Post shipping calculations to your store.

    Magento does not offer a free trial because the software itself is totally free to download. Test out the software by downloading it for free, or read our review for more information.

    Read our full Magento review

    Zoey

    If Magento sounds great, but you’re turned off by that “steep learning curve,” you might look into Zoey. Zoey offers the functionality of Magento paired with an ease of use that rivals Shopify. Sound perfect, doesn’t it? The only downfall: the price. Zoey is designed to be a B2B eCommerce platform with B2C capabilities. It is therefore intended for merchants beyond the startup phase, and the price reflects that.

    Nevertheless, we think Zoey is a fantastic option. In particular, we love Zoey’s robust drag-and-drop storefront design tool, which lets all merchants make changes to their sites with zero coding. In addition, we love Zoey’s extensive feature set that includes strong capabilities for wholesale selling.

    Pricing for Zoey is divided into two tiers: Entry ($299/month) and Power ($499/month). A step up in pricing includes more staff account permissions, the ability to list more SKUs, priority customer support, and more.

    Something important to note: Multi-language and multi-currency features are only available on the Power plan.

    Pros

    There’s a lot to love about Zoey. Here are just a few of those positives:

    • Easy Setup: It’s easy to get your store up and running. Zoey also offers migration services to make the transition from another eCommerce platform easier.
    • Feature Rich: Zoey comes with lots and lots of features already built-in, so you won’t have to use so many add-ons.
    • Drag & Drop Editor: Zoey’s drag and drop editor gives you control over your site’s look and feel. You can use it to change many, many aspects of your storefront.

    Cons

    However, there a few drawbacks to using Zoey. We’ve compiled a few potential issues:

    • Pricey For Smaller Sellers: Zoey’s monthly subscription rates are significantly higher than any of the other solutions in this list. These rates are likely too high for merchants who are just starting out.
    • Limited Customizability: Although Zoey is similar to Magento in its features, it is not similar in customizability. Since Zoey is not open source, you will not be able to customize every aspect of your store. So, if you want any additional features, you’ll have to add them via integrations or wait until Zoey releases those features in an update.
    • “Heavy” Platform: If you add on lots of extensions, your platform can get a bit bogged down and not run as smoothly as you’d like.

    Canada-Specific Features

    Zoey provides sellers with multiple international sales tools, which Canadian merchants can use to their advantage.

    • Multi-Lingual: Sell in 80+ languages.
    • Multiple Currencies: Display prices in 168+ currencies and accept payments with 50+ international payment gateways.
    • Taxes: Zoey includes tax support for many countries, including Canada.
    • Shipping Integrations: Zoey does not offer a direct link to Canada Post, which is unfortunate. Access Canada Post with a shipping software extension like Ordoro or ShipStation.

    As you’d expect, Zoey offers a 14-day free trial, no credit card required. Test the platform out for yourself or learn more with our full review.

    Read our full Zoey review

    Get Started With  Zoey

    Final Thoughts

    We hope you’ve found one or two shopping carts that might fit your business’s needs. Take a look into our full review of each potential eCommerce solution to learn the details about pricing, features, and customer service.

    And when you have a better idea of what each shopping cart provides, we always recommend you take advantage of a free trial to test out the software yourself. Test out your daily operations, and try to “stump” the software with complex products and promotions.

    Best of luck in your search for a Canadian-friendly eCommerce platform! There are lots of great options out there, you just have to find the one that works for you!

    Need a payment processing service? Check out the best and worst Canadian merchant accounts providers.

    The post 5 Shopping Carts For Starting An eCommerce Business In Canada appeared first on Merchant Maverick.

    “”