Best Shipping Software For 2018

It’s 4:30 on a Friday and you’re knee-deep in packing peanuts and cardboard boxes. You’ve got twenty orders to pick, pack, and ship before the post office closes, and you keep misplacing your packing slips.

There must be a better way.

If your storage space is covered in packing materials and you record all your shipping information in spreadsheets and Post-It notes, it might be time to try something else.

In the era in which an app solves everything, it makes sense to turn to software solutions to soothe your shipping woes.

Shipping software solutions integrate with most popular eCommerce software programs and can help simplify your day-to-day operations. They let you calculate accurate shipping rates and print shipping labels and packing slips in bulk. They can even grant you discounted shipping rates.

These programs are typically available as SaaS solutions that range in price from $25/month to $99/month — a small price to pay for the shipping issues they resolve.

It’s clear you should subscribe to a shipping software, but with so many options available, how do you choose?

We’ve tested out a handful of shipping solutions, examining price, ease of use, and customer service. Keep reading to learn more about the best shipping software for 2018.

1. ShippingEasy

With a near-perfect score of 4.5 stars, ShippingEasy (see our review) is our top-rated shipping solution for eCommerce businesses. This software is true to its name: it’s easy to learn and use and customer support representatives are ready to help with any potential hiccups.

Best For…

Businesses of all sizes. It works especially well for eCommerce merchants who run their own online stores.


Pricing for ShippingEasy is simple and affordable; plans range from $29/month for 500 shipments to $99/month for 6,000 shipments. Each step up in pricing includes more monthly shipments and higher level customer support.

ShippingEasy has a free plan available for merchants shipping fewer than 50 shipments/month. For high volume sellers, ShippingEasy also offers enterprise options. Read more about ShippingEasy’s pricing in our full review.


As I mentioned above, we found ShippingEasy to be highly user-friendly. You can easily import orders, create shipments, set shipping parameters, and buy and print postage, shipping labels, and packing slips.

We also like how many features come included with ShippingEasy. And we especially love the fact that ShippingEasy’s partnership with USPS lets you benefit from lower shipping rates. You can save up to 46% on shipping rates when you sign on for one of ShippingEasy’s paid plans.

Other features include:

  • A Free Endicia Account
  • Shipping Status Updates & Real-Time Tracking
  • Individual Or Batch Shipping

If you’re worried that ShippingEasy might not integrate into your eCommerce software, fear no more! ShippingEasy integrates easily with the biggest names in eCommerce, including 3dcart, Magento, BigCommerce, Shopify, Volusion, and WooCommerce. View all of ShippingEasy’s integrations.

ShippingEasy also has a good record when it comes to customer service. Their support representatives are knowledgeable and helpful.


With so many positives to ShippingEasy, it’s hard to find any downsides. You should note, however, that ShippingEasy still has room to grow when it comes to simplifying their daily operations. In particular, users would like to see improvement in expediting the data entry process.

Otherwise, ShippingEasy is an excellent option. Take a look at our shipping software reviews to learn more about the software or sign up for a free 30-day trial.

Read our full ShippingEasy review

Visit the ShippingEasy website

2. OrderCup

OrderCup (see our review) is one of our favorite shipping software solutions. OrderCup offers an easy to use interface, multi-carrier shipping options, and discounted shipping rates. And best of all, OrderCup provides users with reliable and responsive customer support, so you can get answers to your pressing questions quickly.

Best For…

Merchants who ship between 500 and 12,000 shipments a month and who only need up to 12 users on the platform. With five tiered pricing plans, OrderCup is accessible to many merchants.


As I mentioned before, OrderCup separates pricing into five tiers. To add a little fun to the pricing, OrderCup has named each tier after a Starbucks drink size. Plans range from Short to Trenta, and each step up in pricing includes more sales channels, more monthly shipments, and more users.

The Short plan begins at $20/month for 500 monthly shipments, and Trenta costs $180/month for 12,000 monthly shipments.

For more information, view OrderCup’s pricing page.


OrderCup’s dashboard is well-organized and quick to learn. During setup, you’ll be able to integrate your hosted shopping cart. Your online store’s orders will be automatically transferred to your OrderCup dashboard.

Then, you’ll be able to connect with your favorite carriers and start processing orders.

OrderCup’s feature list includes everything you’d expect from a multi-carrier shipping software. They have made arrangements with several carriers, including the USPS, DHL, UK Mail, and DX to offer their customers discounted shipping rates. You’ll also be able to integrate with worldwide shipping carriers across Europe, Asia, and Australia.

Here are a few more features you can expect from OrderCup:

  • Automate Your Shipping Process
  • Print Return Labels To Include With Shipments
  • Bulk Import Orders Using CSV Files
  • Schedule Shipment Pickups
  • Integrate With Third-Party Fulfillment

OrderCup integrates with many eCommerce solutions, including Shopify, BigCommerce, Magento, WooCommerce, and Volusion. Integrated marketplaces include Amazon, eBay, and Etsy. Check the full list for more information.

Out of all these features, OrderCup users seem to be most enthusiastic about OrderCup’s support team. Support representatives are responsive and patient, often spending up to an hour on the phone with users to make sure everything is working properly. Users also praise OrderCup’s Canadian shipping options; it is easy to ship to and from Canada.

There are few negative comments about OrderCup online, though we have seen customers complain about having to pay extra in order to access phone support and get priority attention for their technical issues.


OrderCup is one of our favorite shipping software programs, scoring an excellent 4.5 out of 5 stars. If you think this software might be the right fit for your business, we recommend you try it out. You can sign up for a free 30-day trial in minutes.

But if you’d like a bit more information before you proceed, take a look at our complete review. We include in-depth information about pricing, customer service levels, and more.

Read our full OrderCup review

Visit the OrderCup website

3. Ordoro

Ordoro (see our review) is a shipping and inventory application designed for SMBs. Known for its drop-shipping features, Ordoro is particularly popular among Shopify users.

Best For…

Small to medium-sized businesses. Merchants who are planning to dropship can benefit especially from the software.


With Ordoro, you have two options. You can use Ordoro to handle just your shipping, or you can have Ordoro handle shipping, inventory management, and dropshipping. Ordoro sets up their pricing structure differently, depending on which features you choose.

In my opinion, it’s best to use Ordoro for shipping only. Paid plans for shipping begin at $25/month and go to $129/month. Each step up in pricing includes additional features and monthly shipments. There’s also a free plan available for merchants shipping fewer than 50 orders/month.

Pricing for shipping and inventory management is structured much differently. The lowest plan costs $199/month for 700 orders. This plan includes drop shipping features. Plans can go as high as $499/month for 4,000 orders. For more information, view Ordoro’s pricing page.


Ordoro comes with a minimalistic user interface. You can easily link your shopping cart to your new Ordoro account during setup. Then you’ll be able to sync your inventory and push new orders automatically to Ordoro. You can create shipping labels and packing slips one-by-one or in bulk.

Ordoro’s best feature is without a doubt their dropshipping functionality (available with shipping + inventory plans). You can set select items to ship directly from your supplier, and you can automatically split orders to dropship from multiple suppliers.

Here are a few more features that come with Orodoro:

  • Process Orders From Multiple Sales Channels
  • Integrate With USPS, UPS, FedEx, DHL, Canada Post, & Amazon Seller Fulfilled Prime
  • Best-In-Industry Shipping Rates (Up To 67% With USPS)
  • Tracking Number Automatically Sent To Customers Upon Shipment
  • Inventory Management (If You Choose To Purchase It)

Ordoro integrates with a wide variety of eCommerce solutions, including Shopify, BigCommerce, FBA, 3dcart, Magento, WooCommerce, and more. See if your preferred vendor is on the full list.

Ordoro users have a lot of good things to say about the platform. In particular, they praise Ordoro’s technical support options. Customers report that a real person will be available to answer your support concerns. On the off chance you can’t reach anyone, Ordoro’s knowledge base is detailed and well organized. You might find the information you need there.

I’ve seen a few negative reports of Ordoro. Some customers cite trouble syncing their Ordoro account with other software programs (namely Shopify and FedEx). Other customers complain that while Ordoro’s interface is easy to navigate, that simplicity is due to a lack of features.


In our opinion, Ordoro is best suited to small businesses, especially those that engage in a lot of dropshipping. To learn more about Ordoro, read our full review, or try out the platform yourself by signing up for a free 15-day trial.

Read our full Ordoro review

Visit the Ordoro website

4. ShipStation


ShipStation (see our review) is arguably the best-known shipping solution, partly due to the company’s excellent marketing campaigns and partly due to the numerous integrations they offer with major eCommerce vendors.

Best For…

Small to mid-sized businesses, particularly those which sell online.


Pricing for ShipStation is on par with industry standards. You can choose from six pricing tiers, ranging from $9/month for 50 orders to $145/month for unlimited shipments. ShipStation does not offer a free plan, but they do offer a free 30-day trial of their software.


When it comes to ease of use, ShipStation prioritizes functionality over aesthetics, which is perfectly fine by me!

If you have any trouble learning your way around, ShipStation provides video tutorials to help you figure out the admin. In general, we think that ShipStation is highly usable, though it may take some time to get the hang of the advanced tools.

ShipStation offers the basic collection of features, including the following:

  • Integrations For USPS, UPS, FedEx, & DHL Accounts
  • Discounts On USPS Priority & Express Mail
  • Account Included
  • Batch-Print Hundreds Of Shipping Labels & Packing Slips
  • Print A Return Label To Include In Your Shipments

ShipStation really shines when it comes to integrations. Check out this full list to see which eCommerce platforms, shipping carriers, and payment solutions integrate easily with ShipStation. Happily, it integrates with the most popular eCommerce solutions, including BigCommerce, Shopify, Magento, WooCommerce, Volusion, Miva Merchant, and PrestaShop.

ShipStation’s customer service is available by email. They also provide live webinars, a knowledge base, and a community forum.

We see only one potential issue with ShipStation: it’s lacking customer management features. You cannot add identifying characteristics to a customer’s account, and ShipStation does not always recognize a customer when they make a second purchase on a different sales channel. However, for most users, this difficulty is not a deal breaker.


If you’re looking for an efficient, reliable shipping solution, ShipStation may be the way to go. Once you invest some time into learning the system, you’ll be able to reap the rewards of a feature-rich shipping solution.

Learn more about ShipStation in our full review or take it for a spin with a 30-day free trial.

Read our full ShipStation review

Visit the ShipStation website


5. ShipRush

ShipRush (see our review) is an affordable software solution that is designed to make shipping selection efficient. ShipRush displays rates from multiple different carriers on the same page in your admin, allowing you to quickly and easily choose the most cost-effective shipping rates. What’s more, ShipRush offers support for many different types of shipping, including individual package shipping, freight shipping, and LTL shipping. Keep reading to learn more about the merits of ShipRush.

Best For…

Merchants who need to ship freight. I would recommend ShipRush primarily to smaller businesses, as the pricing model is designed for three users (though more can be added on at an additional expense).


ShipRush’s pricing model is simple. It is divided into two options: Web and Desktop.

ShipRush’s web option is based on a monthly payment model and costs $29.95/month for up to three users (additional users can be added on three at a time for an additional $29.95/month).

On the other hand, the ShipRush Desktop version can be purchased annually for $795/year per workstation.


You can test out ShipRush for 60 days by signing up for a free trial. Once you sign up, you’ll be presented with this dashboard.

The dashboard is a bit austere, but we don’t mind much as ShipRush has proved itself to be very functional.

Once I got over the initial learning curve, I was able to calculate shipping rates and print shipping labels and packing slips easily.

Here are a few other features that ShipRush users benefit from:

  • Discounted Shipping Rates (Save Up To 60% On USPS Rates & 21% On FedEx Rates)
  • View Rates From Multiple Carriers On One Screen
  • Send Notifications To Customers When Orders Ship
  • Dropshipping Support
  • Print Scan-Based Return Labels

For the full list, head over to ShipRush’s website.

ShipRush integrates with over 75 eCommerce platforms, payment processors, shipping carriers, and accounting and CRM software apps. These integrations include 3dcart, Ecwid, LemonStand, Big Cartel, Shopify, FedEx, UPS, and USPS.

ShipRush has a lot of positives. Customers especially like the quality customer service and the relative ease of use. One downfall potential users should note is that merchants who maintain a large inventory (thousands of products) may have a hard time with the software. Creating shipping rules for all these different types of products could be more effort than it’s worth.


ShipRush is a great software for many businesses. It’s affordable, functional, and reliable, and you can test it out for yourself using their free 60-day trial.

For more information on ShipRush, take a look at our complete review of the platform. Otherwise, keep reading for more shipping options.

Read our full ShipRush review

Visit the ShipRush website

6. ShipHawk

ShipHawk (see our review) is a bit different than the alternative shipping software we cover above. While those software programs provide easy to use interfaces and hundreds of features, ShipHawk focuses its energy on one thing: an algorithm. ShipHawk is a complex shipping calculator, designed for large businesses and businesses that ship oversized or unique items.

Best For…

Larger businesses. ShipHawk’s cheapest plan is targeted at merchants who spend up to $500K on shipping annually. ShipHawk is also good for merchants who ship uniquely shaped or oversized items.


ShipHawk offers three pricing tiers. With each step up in pricing, you’ll be able to ship more parcels and freight and have access to more advanced features and technical support.

The Starter plan starts at $250/month and is for merchants who spend up to $500K on shipping annually. Then there’s the Pro plan, which begins at $2K/month and is intended for annual shipping expenses up to $2M; finally, there’s the Enterprise plan, for an annual spend of up to $25M. Enterprise begins at $4,500/month.

As you can see, ShipHawk is not a cheap platform. It is designed for high volume shippers who need a high volume platform.


In order to test out ShipHawk, you can sign up for a free demo of the starter plan. I didn’t find ShipHawk to be as intuitive as other shipping software apps I’ve tested. However, given time, I was able to figure out a few features. And as a whole, the dashboard seems well designed.

As I’ve mentioned before, ShipHawk works a bit differently than most shipping software when it comes to features. While ShipHawk does offer some of your typical features, they primarily advertise the calculator behind the software. ShipHawk will help estimate expenses for hard-to-ship items.

Here are a few of the more notable features:

  • Get Quotes From Multiple Carriers
  • Real-Time Tracking Updates
  • API: Integrate With Shipping Carriers & Shopping Cart Software
  • Set Up Automatic Shipping Rules
  • Provide Shipping Options To Customers

ShipHawk advertises that you can integrate with most software solutions through their API. You can expect to find pre-built integrations with a few shipping carriers and shopping carts, including DHL, FedEx, UPS, USPS, Magento, Shopify, and more.

Customer feedback regarding ShpHawk is very limited. However, after some time searching the web, I was able to find a few comments. Customers primarily love ShipHawk’s customer service and robust calculation abilities. I myself was a bit disappointed with ShipHawk’s support material. There did not seem to be enough tutorial information to help me set up the program.


ShipHawk is not the right fit for many of our readers. However, if you ship thousands of products each month and you need access to freight and individual shipments, ShipHawk may be right for you. Test it out with a free demo and read our review for more information.

Read our full ShipHawk review

Visit the ShipHawk website

Get Started!

If you’re tired of losing yourself in packing peanuts and misplaced notes-to-self, try out one of these software options. You’ll find that shipping is much less of a chore when order processing and fulfillment is automated, organized, and synchronized. With many solutions beginning at $25/month, shipping software is a small investment that could do a lot for your business. Click one of the buttons above to get started with a free trial, or search our site for more quality shipping software reviews.

Good luck, and happy shipping!

The post Best Shipping Software For 2018 appeared first on Merchant Maverick.


How to Promote Your Website Online (for free!)

How To Promote Your Website

So you want to promote your website online…for free, preferably.

By now, you probably know from experience that the “build it and they will come” philosophy is flawed. You can have great content — in fact, you need at least “good” content — but unless you know how to promote it, your site is a ghost town. But you also don’t have the budget to go straight to advertising online.

You don’t need a grab bag of tips and tricks. You don’t need best practices to “go viral”. Instead – what you need is an actual process to follow that you can consistently do – to create a “flywheel effect“.

Here is an exact, step-by-step strategy that I recommend to anyone who wants to promote their website online. The specific details vary, but it’s a pretty tried and true path for anyone who wants to promote their website.

Start with Definitions & Goals

Before you do anything, you’ve got to start with the foundation: what are you trying to achieve?

Aside – “making money” or “getting customers” does not count. The key is to get specific. Quantify your marketing in other words.

This is the part so many people either get stuck on or skip entirely. Usually, website owners just want to dive in and start doing, doing, doing.

While getting your site out there and testing is great, you need a balance. It’s just as important to test with the right methods as it is to collect a ton of data and learn from it

There are three things you need to figure out before you dive in:

  • what you’re promoting
  • who you’re promoting it to
  • how much you can actually spend on promotion

Let’s break them down.

What You’re Promoting (Your Product)

What is it that you’re actually offering/promoting on your website? A product? A service? Valuable content?

Whatever it is, you need to be able to define it and sell the value. What makes you different from the million and one others out there?

Remember, this doesn’t need to be your life’s mission. In fact, it shouldn’t be. You need to define your product in a clear and concise way. Keep it simple and to the point  — and make sure you emphasize why you’re different.

Who You’re Promoting It To (Persona)

A persona is marketing jargon for a profile of your target audience and having one is crucial to your marketing.

Before your start promoting your website, you’ve got to know who you’re actually promoting it to. What do they want? What problems do they have? How do you solve those problems?

Create 2-4 personas for your brand that outline your ideal customers. Be as descriptive as possible by including things like job title, favorite device, payscale, main frustrations and problems, end goals, what they do in their spare time, etc. Use this detailed guide by Moz to guide you through the process.

Remember that your personas don’t have to be the end all be all. The focus here is to define your initial target market that’s small enough you can effectively reach them but large enough to get some sales and feedback to polish what you’re offering (your product/website/brand).

Nearly every business started this way (think about how Facebook started by targeting college students).Here’s a podcast episode explaining this concept[skip to the ~11 minute mark].

How Much You Can Spend on Promotion (Time & Financial Budget)

Thinking there’s no overhead online is lethal. You’ve got to put real numbers behind what you’re doing. Marketing costs money or time… so put real goals in place.

Outline your budget, even if it feels arbitrary. Define your product/services costs, profit margins, and what kind of marketing spend gives you a positive return. Here’s a more extensive post on quant-based marketing.”

Lay the Foundation

Once you have your goals and definitions laid out, it’s time to lay the foundation. While “build it and they will come” is a flawed philosophy, once you start getting them to come, you need to be sure what you’ve created is decent and captures data.

This is divided into three steps:

Website / Destination Set Up

To promote anything online long-term*, you need a decent website. Whether you’re an ecommerce business who needs an online store, a local business with a brick and mortar store, or an educational website that needs a place to publish content, a decent-looking website will put you ahead and allow you to do more with your brand and marketing.

*Aside – when I say long-term – I mean that you don’t want your project compromised by the whims of a platform (I’m looking at you, Facebook Pages and Google My Business). For short-term projects, plenty of people do well with marketplaces like Amazon and Etsy while content publishers do great with a good email marketing platform.

If you don’t have a website yet, I recommend setting your own website up with a common, well known software like WordPress and hosting it on your own hosting account. I have a simple guide to doing that from scratch here. There is some learning curve, but it will provide maximum versatility.

For ecommerce shops, I recommend either using a high-quality hosted ecommerce platform like Shopify or BigCommerce or set up an ecommerce website with WordPress and WooCommerce.

If you have a website and know it’s a mess, use this guide to help you clean it up.

Create Focused Pages

Depending on what you’re goals are, creating focused pages can be an essential part of conversion.

Focus pages are landing pages that target a very specific need, but they don’t have to be complex. They are simply pages that visitors can land on and take a specific action (buy your product, sign up for your service, etc.)

Why use landing pages? Because nobody cares about or even sees your homepage. Your homepage is for people who already know who you are and are just navigating around to find what they already know exists.

Landing pages, on the other hand, are for new (or returning) visitors to land and convert (AKA take whatever action you want them to take). These pages should target what your audience is searching for on a granular level.

For example, if you’re an ecommerce business, you’d want to create product pages targeting specific product information (i.e. Blue Swimwear) or a specific audience (i.e. Swimwear for Women Distance swimmers).

For service-based businesses, you’d want to create service pages targeting what your customers are searching for (i.e. Atlanta Dentist or Root Canal Services)

For sites that are focused on content creation, think about pages that can organize your posts into broader topics and orient readers who land deeper into your site and encourage them to take additional actions (like reading more or subscribing). Use this guide to using category and tag pages in WordPress to accomplish this.

If you have way too many idea – then think about how to organize your site by topic / keyword.

Set Up Analytics

Before you start promoting your website, you need a way to capture data through an analytics platform. There are tons of options, but Google Analytics is the go-to solution (it’s also free).

If you’re unclear on what Google Analytics actually does, start here.

Depending on what you’re promoting (see above), you’ll want to set up specific goals. For example, if you’re an ecommerce website, you’ll want to make sure you have Ecommerce checkout set up. If you’re a local business, you’ll want to track thinks like clicks to call and contact form completions. Use this guide to set up call tracking in Google Analytics.

You should also link Google Analytics to Google AdWords and set up a retargeting audience with Google Analytics. And lastly, you should set up a Facebook Ads account and place a retargeting (audience pixel) cookie on your website.

Work on Getting Traffic

Now that you have the foundation down, it’s time to get people to your website. This where a lot of people get way too detailed… way too fast. Why?

Because not all marketing channels operate at the same speed. They’re also not all used the same way — they have different strengths and weaknesses. They complement and supplement each other instead of compete, and it’s all about how you use them together.

For example, the US Navy’s main war-going unit is the Aircraft Carrier Group. But it’s not just made up of an aircraft carrier. Instead, it’s a grouping of different types of ships that all do different things at different speeds so that the whole group together is nearly invincible.

A lot of business owners want to start with SEO or with a fully fleshed out social strategy. To keep to the analogy, that’s like sending your battleship and aircraft carrier to scout out for the rest of the group.

Bad idea. Battleships (aka SEO) and Aircraft Carriers (Social) take forever to get going and to turn. Save those until you know where you’re going. You do not want to invest hours and hours and tons of resources and thought into SEO and Social if you have no idea if they will pay off.

Start with channels that can speed up, slow down and change direction at will. That means 3 things: direct outreach, community involvement, and paid traffic, specifically AdWords Search Network.

Testing with Direct Outreach

It’s easy to go down the rabbit hole of promoting something because you think it’s amazing. But here’s the thing — what if no one wants it?

Too often, we make assumptions for our audience. So before you go into a full-blow promotion plan and start running ads, emailing everyone on your list, and working on your SEO tactics, it’s good to get some validation.

Start by soliciting feedback from a small, targeted group. These should be people who are active in your niche, would ideally collaborate with someone like you, would give you some feedback and maybe even promote your website for you.

What we’re really doing here is finding complementary marketing “parents” — think of other bloggers and businesses your target audience also visits. There are infinite ways to do this process. The key piece is to find someone who shares your interests or has a need that you can fill. Here are some examples.

Friends & Family

Ok – friends and family will often be interested by default. They won’t be able to provide useful feedback. But here’s the thing – you are probably friends because you share interests. Additionally, you might share interests with your family.

Those family and friends are a great place to start with your outreach. It doesn’t mean spamming your Facebook page. It does mean not being afraid to show off your work personally to interested friends and family.

Individual Brands / Influencers

I hate the term “influencers” – and I don’t think that you can or should compete with big brands for social media celebrities. Instead, you should use your own advantage as a DIY website owner (rather than social media manager) to find people that you respect and listen to. Figure out what they need / want. Do they need co-promotion? Topic ideas? Reach out and pitch.

Individual Bloggers / Site Owners

A blogger of any size & influence will be deluged with pitches from big companies. Again – use your advantage as an actual site owner to go around the social media managers to reach small and up and coming bloggers. Use your agility to solve problems that agencies cannot quickly solve.


Journalists have an infinite black hole of content that they need to fill. They are always looking for a story (not a product). If you can create a story based on your insider expertise, then you should pitch them. Keep it short, keep it relevant. Start with small sites and use successes to pitch bigger publications.

The good example is a local package delivery service pitching a story about “porch pirates” to news outlets in Philadelphia.

Complementary Business Owners

Your product probably pairs with other companies’ products. Swimwear pairs with beach resorts. Festivals pair with beverage companies. Wood refinishing pairs with historic preservationists. The list is infinite.

Find businesses where you can co-promote.


Your vendors want you to succeed…because your success means more sales for them. Pitch your vendors on co-promotions.

Then, get to emailing and messaging. Send them to your landing pages or content piece to buy, subscribe, or review. Ask for feedback and referrals and keep notes!

Keep in mind that you are emailing people. It’s easy to get into a spammy quantity mindset. But remember that that a single, quality connection is worth way more than you can measure right now. Your goal is to get feedback and access. You cannot and should not make this a primary sales channel. Your goal is feedback to promote more effectively and more broadly.

Check out this case study or this post for even more detail.

Find Like-Minded Communities

To expand your direct promotion efforts means finding groups of individuals. And that means finding communities.

Communities can not only provide a lot more feedback – but you can also find opportunities to get sales.

The issue with a community is that you need to be a part of it. Nobody likes someone who shows up to promote rather than participate.

Even though you might need sales right now – you absolutely must set aside that need and look to the long-term.

Figure out what the community likes & needs. Provide that. Focus on being overly helpful rather than promotional. Here are some examples.

Industry Specific Forums

Whether it’s ProductHunt / HackerNews in tech or Wanelo for trendy shopping – there is an industry specific forum for everything. Find it and get involved.

Facebook Groups

Facebook Groups are super-accessible and cover topics on everything under the Sun. They are a great way to build an organic presence on Facebook now that business newsfeed organic reach does not exist. Use creative Facebook Open Graph searches to find the non-obvious ones.

Website Forums

Yes – website forums still exist. And yes, they can be extraordinarily powerful. Do your research and get in touch with moderators.

Blog Comments

Yes – people still read these. Set up alerts via Google or via RSS feeds and stay involved in relevant discussions on high-traffic blog posts.

Reddit & Crowdsourced Forums

Reddit is the world’s largest general forum – but everything from Kickstarter to Pinterest could technically be considered a forum. Again, find where your target audience hangs out. Focus less on teh actual platform and more on the people using it.

Amazon Comments

Ever noticed the “questions about this product” or the discussion sections on Amazon product? Yep – those have insane engagement…and provide an opportunity to piggyback on Amazon’s traffic. Look for complementary products / services to yours that your target audience is purchasing. Use your expertise to answer questions.

LinkedIn & Business Groups

This angle is similar to crowdsourced forums – but for B2B and vendor relationships. Discussions happen all over the place on the Internet. Everything from Slack to LinkedIn Pulse to IRC are open. They are all tools for people to connect. Think about who your people are and find where & how they talk.

Guest Posting

Do you know of high-traffic blogs that your target audience reads (not simply blogs in your industry)? Find out guest post requirements and go there.

Once you’ve found a channel that you feel comfortable with and “get” – focus on expanding your presence and being as helpful as possible. People will notice and talk.

Using Paid Traffic to Get Data

Jumping right into ads isn’t always the best approach for promoting your website. It can get expensive, especially for the return on investment. However, our goal here is a bit different.

Using some (even on a small budget) search advertising can be a great way to get data faster. Instead of relying solely on direct outreach and a content strategy that takes a few months to grow, we can get lots of data in a short amount of time by doing some advertising.

For a full breakdown of different paid advertising channels, see this guide about how to advertise your website online.

You should be doing a few different things with this data:

  • Looking at what keywords are driving conversions. AdWords gives you this information.
  • Looking at which landing pages (or content pieces) perform best based on your goals. How can you optimize those pages and use those findings to improve the ones that aren’t performing?
  • Determining which ad copy performs best
  • For ecommerce, identifying which types of offers do people find most enticing (i.e. free shipping, 20% off welcome discount, etc.)
  • Setting up retargeting campaigns – not generic “buy, buy, buy” campaigns but interesting retargeting ads that you can afford to do when your traffic is small. If you want to divert some paid budget to Facebook, follow this guide.
  • Once you have retargeting campaigns going, you should be looking at where your audience goes online. We covered this topic on this podcast episode.
  • Improving your ad campaigns in general

Understanding Organic Search

The world of organic traffic sources is wide and takes time. So while I won’t tell you it’s the best channel for immediate satisfaction, there are still some amazing results to be had.

For most, a successful SEO campaign would be a huge win due to the sheer volume of traffic that Google organic search can drive. Google processes over 3.5 billion queries per day and most of the clicks go to an organic result.

You’ll learn pretty quickly that in paid advertising, clicks for commercial keywords can be quite expensive. That’s a cost you don’t have to pay if you rank in the organic search results.

When you’re setting up your website promotion strategy, you’ll just have to know what it takes to get organic traffic and what it will take on your part to get it done.

SEO boils down to 3 components.

The first component is technical SEO.

Technical SEO is all about ensuring that Google/Bing bots can crawl and index your website effectively. It’s about making sure you’re not generating tons of duplicate content. Here’s “Technical SEO for Nontechnical Marketers”

The good news is that you are using WordPress or an HTML-based website builder (aka not Flash or Wix), you have the big barriers taken care of. THe same applies to ecommerce platforms like Shopify, Bigcommerce or a self-hosted store with WordPress + Woocommerce.

If you are already using a different platform, a technical audit might be the one SEO thing worth paying for. Mentioning a “stand-alone technical audit with recommendations” to an SEO expert can be valuable if you’re on a custom built site. Just don’t let them sell you on “ranking #1 tomorrow!”

If you are running WordPress, install WordPress SEO by Yoast and run through my guide for using it effectively.

If you are using Shopify or Bigcommerce, then your technical issues are 90% solved if you have it set up by the book (Shopify’s guide and Bigcommerce’s guide). You should just be sure to use their SEO-related toolset to implement your on-page content, which happens to be the second component of SEO.

The second component of SEO is on-page content and optimization

It is all about “targeting” the right keywords and ensuring that your website is laid out in a coherent way that is understandable by search engines and users browsing your website.

I wrote about the concept of keyword mapping and some basic on-page SEO concepts (like keyword research, title tags and meta descriptions, and using Google Search Console) previously.

Depending on what your goals are, there are a ton of different pieces of content that can bring in visitors. The goal is to bring in new people AND support sales. Don’t create keyword-stuffed content that won’t help customers on your website make a decision. Make the authoritative content that addresses problems, questions, etc of your market.

The great part about creating the absolute best content that you can find about everything your target market cares about related to your product is that it will naturally drive the third component of SEO – off-page factors.

“Off-page factors,” is the third component of SEO

This is SEO-speak for getting links, with the caveat that links are not all considered equal.

Sketchy links, the type that you buy for $5, can harm your website. However, quality links placed on a related or well-known website are the primary factor for getting better visibility in search results.

There are a lot of ways to get links. But the best ways that I’ve found for website promotion are:

  • Creating content that no one else has done well, and then promoting it. I wrote this guide to creating prequalified content. I’m a fan of this guide for the promotion angle as well
  • Hustle PR promotion – Find the blogs they read. Find the news websites they follow. Find the social media feeds they are involved with. Research and stalk every single one until you can craft a manual email pitch (see direct outreach above)
  • Get even more ideas in my guide to Ahrefs

Using Social Media

If SEO is your giant battleship, I think of social as your aircraft carrier. It’s easy to burn a lot of energy flying planes for no reason, but nothing gives you a tactical edge and far reach like your aircraft.

Social media experts make social out to be rocket science. It’s really not. Unless you started a business you know nothing about, you should know where your audience hangs out.

The key is to realize that you don’t have to be 100% present on every single social network. Effective social media is about having direct interactions where you build relationships and learn more about your audience.

So with that said, go ahead and claim your branding across all the various social networks, but focus on one or two that will generate an outsize of impact on your goals.

This is particularly effective for getting feedback on what you’re promoting. Similarly to direct outreach, you can use social media to solicit public feedback through forums like Reddit, Facebook groups, LinkedIn groups, etc. Just remember — it’s not about blasting your message out there for everyone and their mother. It’s about targeting the right audience. Find where they are and go there.

For the other profiles, learn how to automate them so you can have a presence without actually interacting. Set up alerts so you can “listen” even when you aren’t actively participating.

Lastly, remember you can make the process faster by paying to jump ahead. Just as you used AdWords or alternative channels to collect data on what works and what doesn’t for your website promotion goals, you can use social ads to test networks.

Next Steps

That’s the website promotion strategy I would map out for any website. It’s a long post, but it’s a plan you can implement quickly by breaking each section into small, doable steps.

Immediate next steps: start by defining your goals, personas, and revenue/budget. Then, put a plan in place that takes you through each phase of the process outlined above in a methodical manner. Go one section at a time and break each down into smaller steps you can follow without getting overwhelmed.

I’ve also written versions of this post for both local businesses and ecommerce websites.

The post How to Promote Your Website Online (for free!) appeared first on ShivarWeb.


Shopventory VS Square For Retail

Let’s get right into things. Today we’re looking at Shopventory vs. Square for Retail. Why? Because if you need more inventory support than the basic Square Point of Sale app offers, they are your two best bets. Square (see our review) has been a pivotal force in the mPOS space since its beginning, but lately it has also been edging into the tablet POS market with an ever-growing number of features. Shopventory is newer, but it’s carved a niche out for itself as a supplement to not just Square, but also PayPal Here, Clover, and now even Shopify.

While Square dominates the mobile space as far as features, it lags behind tablet-based systems, particularly in terms of inventory. But now there’s Square for Retail. If you need more comprehensive inventory features, you’ll get them with an upgrade to Retail.

Shopventory is a monthly service that integrates with your Square account. While Square for Retail is a full-fledged POS, Shopventory is strictly an inventory-focused add-on for Square for Point of Sale. It replaces most of the in-app inventory management with its own web browser but it does keep the inventory lists automatically synced and generates reports.

A really quick disclaimer before we get onto the comparison: We’re not looking at the full Square for Retail app here (which I’ll also refer to as just “Retail” or “the Retail app”). We’re just focusing on how its inventory management tools stack up against Shopventory’s. It’s important to consider whether the cost of either service justifies its use. Retail offers many of the same features as Shopventory, but also includes employee management. However, it could be a more costly service given that the subscription is monthly per register. Shopventory offers monthly inventory management for three locations for less than the cost of one Square for Retail register subscription.

You don’t get everything that the standard Point of Sale app offers either, such as offline mode. In fact, the Retail app is more of a pared-down version of the POS app, but with more beefed up inventory and reporting. That’s not to say Shopventory offers all the inventory tools you could ever need, either. But it certainly seems to have the upper hand in terms of capabilities and pricing.

I think for the most part that either of this will do well. Although they might not be perfect, they’re both capable. But in the end, Shopventory has more features and more competitive pricing. I would test it out before upgrading to Square for Retail.

For more information, I encourage you to check out our full Shopventory and Square for Retail reviews. Otherwise, read on for our Shopventory vs. Square for Retail comparison and see how they stack up in the great battle for inventory management!

Features & Services

Winner: Shopventory

Both of these services offer enough that they merit full reviews in their own right. Our comprehensive reviews of Square and Shopventory explore the advantages and limitations of each. For simplicity’s sake, I am going to focus on three core aspects of inventory management and see how they stack up: inventory tracking, reporting, and purchase order/vendor management.

Inventory Tracking

With both Shopventory and Square for Retail, merchants get the ability to count inventory and have each sale deducted from total stock numbers. Both offer location management as well. You’ll be working with Square’s standard item listings, which means you can include all of the following: product name, photo, SKU/barcode, item description, and item variants with the option to set different price points.

Shopventory Inventory Tools

Screenshot of Shopventory home page

Shopventory works by syncing with Square. It pushes its inventory data (item prices, bundles, etc.) into the POS app and pulls sales data from Square into its own dashboard reports and updates the inventory counts in real time. Once you get inventory set up, you manage everything inventory-related through Shopventory, NOT Square. It might take some merchants a while to get used to that, especially if they’re used to relying on the Dashboard.

Shopventory’s pricing plan, which I’ll cover in the next section, focuses on the number of locations you use, not the number of registers or products. And setting up multiple locations is actually very easy. When you log into Shopventory, the dashboard asks you to create a location and then add an integration (that is, link to your POS). It works a little bit differently for each software, but here’s what you need to know for Square.

If you have separate Square logins for each location, that’s fine and you can connect each Square account to each location. However, if you take advantage of Square’s free location management instead, Shopventory will ask you to select a location from your list of Square locations after you connect the POS. (That means you should set up your locations in Square before you setup Shopventory.) If you’re using employee management and device codes to run multiple registers, it doesn’t matter. Shopventory tracks everything at the location level.

After you’ve created your locations and linked your POS systems, Shopventory will ask you to enable two major settings: “sync items and variants” and “sync item quantities.” This will establish the connection and effectively make Shopventory your primary inventory service.

Once you’ve set up Shopventory, you’ll continue to use Square POS as usual. Just make sure that you log into Shopventory to pull inventory and sales reports. This is especially important if you’re using the Shopventory-specific inventory features like bundles. Everything is synced in real time so you can log in and check whenever.

Here’s a quick run-down of Shopventory’s features:

  • Bundles: Square doesn’t support bundling, but this feature allows you to track raw ingredients, deduct gift basket items from main inventory stock and even keep track of goods sold at wholesale versus retail. It also allows for tracking of items by partial quantities (yards of fabric or goods sold by the pound, etc.) The bundling feature even includes bundle variants. None of this is currently supported by Square for Retail.
  • Low-Stock Alerts: You can set a custom threshold for each item, so you know when it’s time to reorder something.
  • Automatic Restocks On Refunds: You’ll have to enable this feature, as it isn’t turned on by default. It also doesn’t work on partial refunds in Square.
  • Multi-User Access: Shopventory also allows you to create multiple accounts with different permissions. Enable your managers and staff to better manage store inventory while ensuring accountability.
  • Inventory Transfers Between Locations: Is one location out of a product while another has too much of it? Use the Shopventory dashboard to keep track of internal transfers of merchandise.
  • Inventory History: Shopventory keeps a log of your inventory history, including when counts go up or down. When you manually adjust stock counts you can add a note to indicate why (theft, damaged goods, etc.). We’ll get a little bit more into some related features when we talk about reporting.
  • Inventory Reconciliation Tools: If you’re a bit old-fashioned, Shopventory does offer an easy downloadable reconciliation sheet for inventory. Just the basic details that you need, not a lot of extra information, which you can download via printable PDF or spreadsheet. However, Shopventory has also introduced a barcode scanner mobile app for inventory reconciliations. Each Shopventory user can download the app and scan and update inventory counts through the app, and Shopventory will keep a record of when and who was responsible. This is actually a pretty awesome tool.
  • Barcode And Label Printing: Shopventory lets you chose from a Dymo or Brother label printer, as well as computer printing on Avery label sheets.

Square For Retail Inventory Tools

Screenshot of Square for Retail home page

Square for Retail works pretty similarly to Square Point of Sale. Everything is controlled from the Square Dashboard or the app, though the dashboard gives you the most functionality. Even though the app (or at least parts of it) will look very different from the free version, your dashboard should look pretty much the same and the data entry process will be the same.

If you have a lot of inventory (and if you’re looking at this article, you probably are), the odds are good you don’t want to create each inventory item one by one. That’s where Square’s Bulk Upload feature comes in. You can download the spreadsheet template, populate it with your inventory, and upload your item library all at once. Likewise, you can also export your library to a spreadsheet if you need that data elsewhere.

Your item descriptions are nearly identical to the standard Square offering. Even though Square for Retail doesn’t display photos in the app, you can upload them for viewing the back end. Check out Square’s how-to video for creating items manually.

Technically, Square for Retail gives you access to the Inventory Plus features, but these are really (mostly) reporting tools or PO/Vendor management. So some of these features are actually just Square’s inventory features.

  • Low-Stock Alerts: You can set a custom threshold for each item so you know when it’s time to re-order something. (This is a standard Square feature.)
  • Employee Management: Square includes employee management at no additional charge with a Square for Retail subscription. So if you have a lot of employees this could end up being a good deal for you. You can set different user permissions, track time, and more.
  • Inventory Transfers Between Locations: Square initially required you to manually add or subtract inventory at different locations to record transfers, but that’s no longer the case with the Retail app. Now you can record merchandise transfers in the app.
  • Inventory History: Another feature that wasn’t present at Square for Retail’s launch, inventory history will show you all your sales, transfers, received shipments, etc. to show why your inventory count is what it is.
  • Barcode And Label Printing: Like Shopventory, you can choose to use one of two select label printers (A Dymo or a Zebra) or print from a computer onto standard Avery labels.
  • Vendor Library: All items associated with a particular vendor (as well as their prices) are stored in each vendor’s data file.

Note the lack of bundling features here and all that this entails: no bundles, no raw ingredient tracking, no partial ingredient tracking. This is one of the biggest limitations to Square’s inventory.

However, Square also doesn’t offer any sort of inventory reconciliation. You could download your inventory for export and modify the spreadsheet, but it’ll take a bit of work on your end to make that happen.

But that’s just for inventory management. We’ve still got to talk about reporting and purchase orders/vendor management.

Reporting Tools

First of all, Square’s reporting tools, overall, are pretty robust. (Check out the list of reports.) Shopventory’s reports exist mostly as an extension of Square’s, not a replacement for them. This makes sense given that Shopventory is an extension of Square, not a standalone app. In addition to some identical reports, Shopventory offers several reports that Square doesn’t — and a couple that Square for Retail doesn’t, either.

Square’s inventory reports are somewhat lacking. Specifically, something that merchants have been clamoring for is cost of goods sold (COGS) reporting. Square for Retail finally offers this feature, but thus far it hasn’t impressed. Editing the item costs isn’t easy to begin with, and the information isn’t available at key points in the Retail app experience. And all of that’s left merchants understandably upset. However, you can also keep a record of additional costs associated with a purchase (such as shipping or handling fees) that are added to your COGS tracking. That’s helpful.

In addition to COGS reporting, Square for Retail introduces a profitability report and an inventory by category report that lists the value of the items, projected profit, and profit margins in each category. This last report is more a combination of several other reports, but it’s nice to see.

On the other hand, Shopventory’s COGS reporting is a bit more advanced. Accessing pricing information seems a bit easier than with Square for Retail. Shopventory also tracks lot costs in addition to default costs. For advanced users, Shopventory has a cost averaging feature.  You can even back-fill lot costs using the default cost feature.

But apart from cost and profitability reporting, there’s another feature I like that Shopventory offers: a dead inventory report. You can print off a list of every item that hasn’t sold recently, and specify just how “recently” you want — whether it’s a week, a month, six months, etc. This is pretty handy because “slow” for one business isn’t slow for another.

It’s hard to ignore the fact that Shopventory outclasses Square for Retail in terms of reporting — it offers everything that Retail does, plus more. I’ve found that Shopventory and Square dashboards are both fairly intuitive and easy to use, so they’re evenly matched in that regard.

Purchase Order & Vendor Management

Since the upgrades to inventory and reporting tools are relatively small in Square for Retail, it’s nice to see that the additions in this category are actually pretty big game-changers. With the Retail app, it’s now possible to create purchase orders from within the Square dashboard and send them via email. You can also receive inventory from within the Square for Retail app.

If I’m being honest, Square for Retail and Shopventory are well matched in this category. There are a few differences — for one, with Shopventory you can only receive inventory through the web dashboard, not the app. But I think that, overall, their feature sets are pretty similar.

Square PO & Vendor Management

While you’ll need to use the Square dashboard to create purchase orders, you can receive stock from a PO directly in the Square for Retail app, which is nice. With Shopventory, everything has to be done from the dashboard, which is a major trade-off. However, it shouldn’t be a dealbreaker.

A few other features from Square that I like: You can create a new vendor listing from within a purchase order, whereas with Shopventory you must have all of your vendors already entered. You can also edit and cancel purchase orders as needed, and Square keeps an archived file.

I mentioned previously that Square does have an item library associated with a vendor, but I don’t think it’s the most effective display. When you add an item to the PO it is added to the vendor’s item library, but you can’t browse the item library while creating a PO. Instead, you need to search for the items you want in a drop-down menu. I know that some merchants have been frustrated that Square can’t auto-populate a PO using low inventory items. Others are also frustrated that they can’t see how many of an item are in stock. Instead, these merchants wind up flipping between tabs or screens to formulate a list of what is needed.

Shopventory PO & Vendor Management

Shopventory has a handle of the same shortcomings that Square for Retail does in this regard. Namely, you can’t auto-populate a PO based on low inventory, and you can’t view stock levels in the PO.  However, you can clearly browse every item associated with a vendor and select which ones you want to add to it. This kind of display seems kind of obvious, and it should be, but it’s not.

This might be the one area where I think Square has a modest upper hand. For one, Shopventory lacks the ability to edit POs or archive them to clear them out of your way while preserving the information. (The company says it’s working on this last bit.) But you can save as a draft, just like you can in Square. So if you’re not sure or you’re not ready, you don’t have to send the purchase order out into the world. With Shopventory, you also need to create your entries for vendors before you start the PO.


Winner: Shopventory

Square for Retail’s pricing is very simple: $60/month per register. No tiered packages, no add-ons, no extra fees for priority phone support.

Square for Retail Pricing

That’s fairly competitive for an iPad-based POS system. But as we noted in our full review, Square for Retail actually removes several of the features available in the standard (and free) Point of Sale app. It’ll be up to you to decide whether the new interface and new inventory tools justify the cost.

Thinking more broadly, you’ll also need as many iPads as you have registers ($350+) and likely a Square Stand with a reader ($169) as well as any cash drawers, printers, and bar scanners you want for each device.

However, there is one caveat: Square for Retail provides employee management for an unlimited number of employees. With the standard Square plan, that cost is $5 per employee per month. So if you have 12 employees and one register, you actually break even on costs.

Shopventory’s pricing plan is focused not on the number of devices or the number of users, or even the number of transactions. Pricing is based just on the number of locations. There’s a limited free plan that provides analytics, but the paid plans start at a very reasonable $30/month.

Here’s what you can expect:

  • Starter ($29/month): 1 location, 1 year order history, 1 year reporting
  • Standard ($59/month): 3 locations, 2 years order history, 2 years reporting
  • Professional ($199/month): 10 locations, unlimited order history, unlimited reporting
  • Elite ($499/month): 25 locations, unlimited order history, unlimited reporting

If you want access to purchase orders, vendor management, and the bundling features, you’ll need to get the standard plan. The starter doesn’t support these capabilities at all. In addition, the higher-tier plans throw in a few other perks (free QuickBooks syncing, otherwise $30/month; access to beta features, phone support).

Keep in mind that you still need hardware and devices to run the Square app — and an iPad is the most full-featured option. But you could use Android tablets or smartphones too. You have a lot more options and no charge for using multiple devices at the same location. So at three locations, ignoring costs of hardware, you’re already saving $120 with Shopventory. (That’s the cost of 24 employee management subscriptions, by the way.)

You can also save a bit of money if you opt to pay for Shopventory on an annual plan instead of a monthly one, which is nice. I think designing an inventory system whose pricing focuses on locations is the smart option.

While I think Shopventory’s pricing is definitely better, I can’t say definitely that it’s the better value overall. For one, Square for Retail is optimized for businesses with very large inventories. And if you’re dealing with hundreds and hundreds of items you might prefer the search-and-scan based user interface that the app offers. But if you have a small inventory, or you’re not a retail business, and still want all the management tools? If you don’t care about the UI but want some of the Square POS features like offline mode or open tickets? It’s pretty obvious that Shopventory is the better solution. What’s right for you will depend on your priorities and your budget, so check out our complete reviews of both services before you commit to anything.

Web Hosted Or Locally Installed

Winner: Tie

Both of these solutions are web-hosted, which is awesome. Yay for the cloud! Don’t forget that you’ll also get some in-app reporting capabilities if you don’t want to log into a web browser, but they aren’t inventory driven, and they’re far more limited than using the web dashboard.

Customer Service & Technical Support

Winner: Tie

Apart from a small team on the Square Seller Community (a forum for online merchants), Square for Retail doesn’t have any exclusive support channels that are separate from regular Square support. So you should expect business as usual in this regard.

Square’s been plagued by complaints of shoddy customer service pretty much since the beginning. But honestly, I think most of those complaints are rooted in Square’s tendency to freeze or terminate accounts. For most technical (not account-related) issues, Square does seem to offer more reliable support. There’s email and live phone support, as well as a very comprehensive self-service knowledgebase. And the Seller Community is honestly a great resource as well.

But I find that the amount of information and how-to’s concerning Retail specifically to be troubling. There’s not a lot. Square has tons of videos but they seem to gloss over showing how to use the Retail app. If you want to know about specific features before you sign up, you should get on the Seller forum and ask. Otherwise, the only way to find out is to test-drive Square yourself.

Not only that, but it certainly seems like the process of obtaining a code to access phone support requires more effort than some merchants are willing to put forth. I get it. I loathe automated menus that make you jump through hoops to get to a real person as much as anyone else. And I’ve heard a smattering of complaints about email support. I think Square’s support is mostly good, but occasionally something does go wrong.

If you one of the merchants who’s felt frustrated at Square’s support, you’ll probably be pleasantly surprised at the quality if Shopventory’s. Phone support is only available for higher-tiered plans, but the chat option is great and the knowledgebase is extremely helpful as well. (I know. I’ve tested both.) The chat option isn’t quite live chat because it might take a few to get someone to answer your question, but once you get one of the reps to respond, it is a live conversation. I shouldn’t have to say this about any customer support, but sadly I do: I like that you get to talk to a helpful person who isn’t going to shoehorn you into a script.

Shopventory isn’t quite large enough to have the kind of active forum that Square has for support, but the knowledgebase is easily as detailed as Square’s. I find the video tour is super useful as an orientation to Shopventory, despite how much I absolutely hate watching video tutorials longer than about one minute.

It’s worth noting that you’ll still have to deal with Square for payment- and account-related issues if you use Shopventory. But for inventory-related issues, you can deal with Shopventory instead.

Negative Reviews & Complaints

Winner: Shopventory

At this point, merchants’ biggest point of contention with Retail is that in some ways is a step back from the standard Point of Sale app. A few features are lacking in the Retail app. Plus, I’ve seen complaints that features Square promised at launch (or at least showed in screenshots) haven’t actually appeared yet.

Some of the complaints about Square for Retail we’ve seen include:

  • Problems With Cost Of Goods Recording And Reporting: This is a big one and it manifests in a lot of ways. Currently, the only way to update costs is to upload a spreadsheet. The app itself doesn’t allow you to manually edit individual item costs, and Square’s current reports don’t list item costs on everything. Merchants who were expecting to finally get COGS reporting haven’t been thrilled, though Square does say it’s on their list of improvement to make, so we may see some enhancements.
  • Lack Of Features: Specifically, with Retail, you lose access to Square’s offline mode and the open tickets capability. You can upload images as part of the item listing, but they don’t display in the app. Merchants have complained about their removal. I haven’t been super thrilled about how Retail feels like a step back from the Point of Sale application in terms of interface and features, either. And one big missing feature that I’ve seen a lot of chatter about is the ability to auto-populate purchase orders based on low inventory (or even the ability to see the inventory count in the same window as the PO).

There’s a lot less user chatter about Shopventory overall (which makes sense with a smaller customer base). I think users who integrate with PayPal or Clover will probably be more dissatisfied than Square users, honestly. I think some merchants will dislike the same sort of shortcomings you find in Square for Retail: missing features like the ability to view inventory levels while creating a purchase order, or the ability to edit purchase orders. Overall, the comments I see from merchants are positive.

Positive Reviews & Testimonials

Winner: Tie

Square gets a lot of love overall for its payment processing. Signup is quick and easy, rates are fair and affordable, and the hardware is good and fairly priced. But the Retail app seems to be less popular overall. In theory, it fills a niche that businesses with a high quantity of inventory have been needing. I know a lot of merchants were excited at the prospect when it launched, but I haven’t seen as much talk about it since then.

I don’t see a whole lot of chatter around the web about Shopventory. The website has a couple testimonials and I’ve seen the Square Seller Community talk about it, too. The discussions I’ve seen a focus on the good customer service and its fair pricing.

I’m calling it a draw here. Both options are good ones and serve their purpose, but there isn’t enough of a discussion to say which one has more positive coverage.

Final Verdict

Winner: Shopventory

I can’t say definitely that Shopventory trounces Square for Retail in every regard. One is an inventory management add-on, the other is a full-fledged POS with inventory management. So I can draw apples-to-apples comparisons about some things and say that yes, Shopventory has more and better quality inventory features. Its pricing is way more competitive if your only concern is inventory tracking. It will work great as an add-on to Square Point of Sale.

But Square for Retail has a search-optimized UI and free employee management tools that might be deciding factors for some merchants. So you could potentially get a better value with Square for Retail if you have a lot of employees and want easy time tracking along with the ability to manage large inventories.

The good news is we’re looking at two companies that are both committed to adding new features all the time. So in six months or a year, we could be looking at two majorly improved products. We’ll have to see how they stack up then.

Check out our complete reviews for Shopventory and Square for Retail to get a closer look at each. Also, both Square for Retail and Shopventory offer free 30-day trials, so you can test drive both of them (preferably not at the same time) and see which one works better. Thanks for reading and good luck with your search!

The post Shopventory VS Square For Retail appeared first on Merchant Maverick.


Best Shopping Carts For Global eCommerce

selling internationally

Online sellers are always looking to expand–expand their product catalogs, expand the reach of their marketing, and expand across sales channels. And when it comes to expansion, there’s no bigger project to undertake than international growth.

Successfully going global is only possible if you have the appropriate resources in the form of products, market, and software. And while finding a market and products is up to you, we here at Merchant Maverick can help when it comes to choosing the correct software.

International sellers demand more from their shopping cart setups than do domestically-based merchants. You’ll need your shopping cart to be able to display your site in multiple languages and currencies. What’s more, you’ll need to be able to handle complicated taxes and shipping functions. Your eCommerce software should either come with these features already built in or be able to integrate with extensions to fill the gaps.

In this blog, we’ll be discussing four carts that offer merchants the features (and integrations) they need to sell internationally. These software companies maintain a global focus, giving you multiple options for global success and staffing a diverse team of developers from all across the world. If you need the power to create a multilingual site — and a multilingual support team on hand at the moment’s notice — look no further than this list.

Keep reading to learn which eCommerce software programs we recommend for global expansion.


prestashop logo

With PrestaShop, international is the name of the game. PrestaShop is behind 270,000 stores worldwide. They have headquarters in Miami and Paris and employ over 100 employees who are proud to speak a variety of languages.

PrestaShop is open-source software that is free to download, highly customizable, and offers loads of add-ons. With a strong international user community supporting the development of the software, you can expect new releases and extensions regularly.

PrestaShop’s biggest downfall is that you’ll need developer skills in order to best use the software. What’s more, PrestaShop’s customer support costs a bit more than you may be willing to spend.

PrestaShop comes with a robust feature set built in. Here are a few of the ways PrestaShop is especially good for international sellers:

  • Set Currencies & Automate Exchange Rates: Set your shop to accept a wide number of currencies.
  • Multi-language Product Sheet: Quickly import product information in multiple languages.
  • International Forum: Find support from other users in a variety of languages.
  • PrestaShop Translation Product: Users can assist in translating new versions of PrestaShop.
  • International Add-Ons: Purchase and download extensions from international developers to further broaden your store’s functionality.

For more information on PrestaShop, check out our full review or try one of PrestaShop’s easy-to-access demos.


woocommerce logo

WooCommerce is one of the most widely used eCommerce solutions around. While the stats are uncertain (WooCommerce claims a part in 28% of all online stores, while BuiltWith says Woo is behind 42%), what is certain is that Woo is enormously popular in the eCommerce world.

WooCommerce is free, open-source software that plugs directly into It is highly customizable and scalable. WooCommerce’s Achille’s heel, as with many open source solutions, is the unfortunate combination of limited customer support and a moderate learning curve. WooCommerce also follows a Core+Extensions model, which means that built-in features tend to be rather basic.

Despite these obstacles, WooCommerce is an excellent choice for international sellers. With employees located in 19 different countries, you’re sure to find support in a range of languages. And given the many international developers contributing to the project, international features are well within reach.

Here are a few of the international selling features that WooCommerce offers:

  • Calculated Taxes: Set tax rates for the countries and regions in which you sell your products. Show taxes based on your customer’s shipping address and billing address and your store’s base address.
  • Supports International Transactions: Accept multiple currencies with the right payment gateways.
  • WooCommerce Translation Project: Users help make WooCommerce available in multiple languages.

For more information, take a look at WooCommerce’s tips for selling internationally. Or, head over to our review and download the software for free.


magento logo

If you’re looking into open-source solutions, but our first two suggestions don’t quite meet the mark, you should take a look at Magento.

Magento is used by developers worldwide and supports a user base of 250,000 merchants. With such a wide base, the Magento marketplace is always growing. You can expect a steady release of new extensions and payment gateways from Magento’s global developers.

As an open-source software solution, Magento comes with similar advantages to PrestaShop and WooCommerce. The software is free to download, highly customizable, and scalable. Magento includes a robust feature set and boasts an international user community.

As you might expect, the trouble with Magento lies in its usability. In order to best utilize the platform, you’ll need to have confidence in your developer skills. The software comes with a steep learning curve, and there is no phone number to dial for technical support.

Regardless, Magento is a great shopping cart for merchants who are looking to expand internationally. Here are a few of the reasons you should consider Magento:

  • International Forum: Get help from a community of 150,000 developers. These developers can also help you create extensions that work for your target countries.
  • Extensions: Take your pick of a vast marketplace of extensions. You’ll find extensions for international payment gateways, currencies, and shipping carriers.

For more information on using Magento to sell globally, take a look at the company’s advice on making your site global ready. To learn more about Magento in general, head on over to our full review or get started now by downloading the platform for free.


shopify logo

If you’re in the eCommerce industry, you’ve heard of Shopify. This Canadian SaaS solution is famous for its usability and clean design. And over the past few years, Shopify has skyrocketed in popularity. The platform now hosts over 500,000 stores worldwide.

Shopify is the only hosted solution we’ll be including in this list. In general, if you’re looking to build a website that reaches customers around the world, open-source is your best approach. With so much opportunity for customization and growth, you’ll likely find that an open-source solution better fits your international store’s needs.

However, like we’ve discussed, open-source comes with its own challenges, including limited usability and technical support. And so, if you want to take a global approach but aren’t sure you can handle the technical challenges of open-source, Shopify may be the way to go.

Here are a few of the international selling features you can benefit from as a Shopify user:

  • Multi-lingual Checkout: You can set your checkout to operate in over 50 languages. You’ll need to translate the rest of your theme on your own.
  • Non-US Taxes: Set up tax rates for other countries. You can also set your store to charge taxes on shipping rates.
  • Numerous Payment Gateways: Take your pick from over 100 payment processors in order to accept payments worldwide.

For more information on Shopify, take a look at our full review or get hands-on experience by signing up for a free 14-day trial.

Final Thoughts

Hopefully, one or more of these shopping cart options has piqued your interest. As always, I encourage you to take your research further. Read our full reviews, look up comments from current customers, and take advantage of every trial and demo you can get your hands on.

You might also read our article, The Most Important Questions To Ask Before Shipping Internationally, and download our free eBook, The Beginner’s Guide To Starting An Online Store. In this fifty page guide, we unpack everything you need to consider as you approach online selling.

But for those of you who are already planning your global expansion, I wish you the best of luck and bon voyage!

The post Best Shopping Carts For Global eCommerce appeared first on Merchant Maverick.


The Best Credit Card Processing Apps for Small Retail Businesses


Say you have a small retail business. You don’t have a lot of money to invest in a super-complicated POS, and you don’t want to deal with a multi-year processing contract. Frankly, the idea of trying to narrow down the options in both categories at the same time is a little bit daunting. But enter another option: an app for a tablet (or even a smartphone) that bundles payment processing and POS software all in one go, with no contract or commitment. A single app with all (or at least most) of the features a brick-and-mortar storefront could want. But what are the best credit card processing apps for small retail businesses?

Cost is definitely part of the consideration, but more than that you need to make sure any software you use actually delivers the features you need to run your business. Most processing apps tend not to be as full-featured as a full POS, but they are capable of delivering on core needs. After we go over which features should be a priority, we’ll get into the most promising apps that let you process credit cards and run your business together.

Credit Card Processing Apps For Small Retailers

In addition to choosing apps based on the most useful features, we had two other criteria in choosing the apps: first, they had to be mobile apps for tablets (and preferably smartphones). Second, they must offer a bundled payment solutions. A couple of the options on the list allow you to bring your own processor if you want, but they do offer their own payment option as a default.

In no particular ranking, here are my favorite picks for retail-focused credit card processing apps:


Square business model and mobile credit card processingSquare does have a specialty POS app for retailers, called Square for Retail. That one doesn’t actually make the cut because it’s designed for larger businesses and it actually lacks many features found in the basic free app, Square Point of Sale.

Point of Sale has definitely come a long way from just a basic mobile POS app, and it’s absolutely a solution that will grow with your business. Its clear, transparent pricing strategy (2.75% for swiped/dipped/tapped transactions) and robust app make it an attractive option for retailers. But then there’s the assortment of add-on services (email marketing, appointment scheduling, loyalty, payroll and more) that all integrate seamlessly. Combined with the huge assortment of supported phones and tablets, and the wide mix of supported hardware, and it’s hard not to see the appeal.

While Square does offer payroll and employee management, these features will cost you more — $5 per employee per month for each.

Something I do want to point out: Square does have many iPad-only features, but much of its hardware is equally compatible with Android devices as it is iPads, which is a major departure from most apps that favor the Apple ecosystem.

PayPal Here

PayPal Here review: One of the top Square alternativesPayPal is an obvious choice for a lot of retailers, especially those who sell online as well as in person. If you’re not interested in eCommerce, PayPal is still a good option because it does integrate with some very well known POS systems. PayPal also has its own credit card processing app, PayPal Here.

While PayPal Here is not quite as robust as the other options on this list (especially regarding inventory), it’s a very stable app with great pricing (2.7% per swipe/dip/tap) and a wide array of supported devices and compatible hardware. It’s the only app on this list to support Windows devices at all, and the phones on your tablet or phone doubles as a barcode scanner for both Android and iOS. Plus, you get up to 1,000 free employee accounts.

Plus, near-instant access to funds through your PayPal account is a pretty awesome deal, especially if you get the PayPal Debit card. Add in free sub-user accounts with restricted permissions (something Square will charge you monthly for), and you can see why PayPal makes the cut.


Shopify started as an eCommerce offering but these days it’s added a powerful POS app that also works on smartphones as well as tablets. Everything syncs up nicely for a seamless experience whether you’re selling online, in a store, or even on the go, and while the smartphone version of the app is more limited, it’s still quite functional. Shopify’s features definitely line up more with a full-fledged POS than just a mobile POS.

Unsurprisingly, that means it’s a bit more expensive than the two previous options on this list. Shopify’s plans start at a very reasonable $29/month for its online store. If you want the countertop retail solution, that’s a $49 add-on per month, but you don’t need to purchase additional licenses to add more devices, which definitely ups the value.

You can also create staff PINs without creating staff accounts — which means if only a few of you need admin privileges but you do have a large staff and want to track who is running the register, you can get PINs without paying for additional accounts.

However, I do want to call attention to an underplayed solution Shopify offers: its Lite plan. For $9/month, you can sell on Facebook and other social media platforms, add a buy button to your blog, and use the POS app. The caveat is that you can’t add the retail package to it — which means while you have the app, you don’t have support for the receipt printer or cash drawer.


Like Shopify, ShopKeep is more of a full-fledged POS than a mobile unit. But unlike Shopify, it’s not an eCommerce solution. It’s an iPad POS targeting all kinds of small businesses: retailers, yes, but also restaurants and quick-service environments. ShopKeep specifically targets small and medium-sized businesses, whereas many of these solutions are happy to tout that they work for businesses of all sizes.

ShopKeep’s user interface is highly intuitive, but also feature-rich, which is a major contributor to its popularity. In addition to its advanced inventory tracking tools, you get employee time-keeping, customizable reporting, and more. It also has a record for excellent (unlimited) customer support via email or live chat.

Sadly, there’s no smartphone app support for processing, but ShopKeep does offer integrated payments. Merchants get an interchange-plus plan based on their volume, which is pretty awesome considering there’s no contract involved, either. Everything is on a month-to-month basis. There’s also an additional $69 monthly charge per register.

Honorable Mention: SumUp

While SumUp has a few limitations — it lacks, for example, the ability to process simultaneously on multiple devices — it is overall a solid credit card processing app. The app supports a solid item library and variants, plus convenient tax settings. While there’s no offline mode and no invoicing, SumUp does have an interesting feature in its SMS payments. The app allows you to send a text message to a phone, with a link embedded. Customers can open the link, enter their payment information and complete the transaction.

Pricing is identical to Square for retail transactions: 2.75%. There is no keyed entry option within the app, but the low-priced virtual terminal (at 2.9% + $0.15, even below Square’s rate) is a workaround, though not one you should use for the bulk of your processing.

While new to the US market, SumUp has been operating in Europe for a few years, so it definitely has experience in the processing industry, and so I expect it to see fewer growing pains than other new solutions.

Must-Have App Features for Retailers

It’s safe to say what app features a business needs tends to vary from one business to the next. But there are definitely commonalities — solid inventory management or the ability to print receipts, for example. Check out our comprehensive comparison chart below to see how these systems compare to one another. 

Square for retail review logo imageSquare PayPal Here Shopify Shopkeep SumUp
Integrated Processing Yes Yes Yes (Other options available) Yes (other options available) Yes
Processing Rates (for Most Swiped/Dipped Transactions) 2.75% 2.70% 2.70% Interchange-Plus based on volume 2.75%
Monthly Fee $0 $0 Plans start at $9/month $69 per register $0
Number of Devices Unlimited Unlimited Unlimited 1 (additional registers $69/month) 1
Tablet Support Apple, Android Apple, Android, Windows Apple, Android Apple Apple, Android
Smartphone support Apple, Android Apple, Android, Windows Apple, Android N/A Apple, Android
Email/SMS Receipts Email/SMS Email/SMS Email Only Email Only Email/SMS
Receipt Printer Connectivity Bluetooth, Ethernet, USB Bluetooth, LAN, Wireless Bluetooth, USB, LAN Bluetooth, Ethernet Bluetooth, LAN
Cash Drawer Connectivity Yes (Tablet Only, With Printer Connectivity) Yes (With Star Printer Connectivity) Yes (iPad Only, with Printer Connectivity) Yes (With Printer Connectivity) Yes (with Printer Connectivity)
Barcode Scanner Yes (Bluetooth for iPad only; USB for Android) Yes (USB for windows, device camera for iOS/Android) Yes (Bluetooth) Yes (Bluetooth) No
Split Tender Yes Yes Yes Yes No
Offline Processing Mode Yes No Very Limited No No
Full and Partial Returns Yes Yes Yes (including store credit) Yes (Check store credit) Full Only
Sub-User/Employee Accounts Yes (monthly fee) Yes (free) Yes (PINS/accounts) Yes Yes (Limited)
Discounts by $ or % Yes Yes Yes Yes No
Customizable Receipts Yes Yes Yes Yes No
Generate Invoices Yes Yes Yes No No
Bulk Item Upload Yes No Yes Yes No
Item Counts Yes No Yes Yes No
Item Variants Yes Yes Yes Yes Yes
Item Photo Yes Yes Yes No Yes
Create Item From App or Dashboard Yes Yes Yes Yes No (App Only)

It’s worth mentioning that many of these systems have FAR more features that we don’t cover in this chart (think: virtual terminals, eCommerce support, supported integrations, etc.). If you really want to learn what a system is fully capable of, I recommend checking out our complete review of each credit card processing app.

Processing with Square or PayPal Here? Up Your Inventory Game with Shopventory

With retail environments, inventory is usually a major concern. Shopventory is a monthly add-on that works with Square, PayPal Here, and the Clover system (except Clover Go). It allows for inventory tracking and reporting, bundling, variants, and more. The biggest difference will be that you’ll no longer be using your credit card processing app for inventory reports or management. Everything will be done through Shopventory’s dashboard. Check out our Shopventory review for more information.

Final Thoughts

When it comes to software and processing, there isn’t a good one-size-fits-all solution for merchants. Every business’s needs are unique, so what works best for one business may not be good for another. Many of the credit card apps we’ve listed here have no monthly fees, and others offer free trials or a free pricing quote. They are all top-rated offerings, as well. The biggest difference you’ll find is the feature sets and little differences in the user interfaces.

If you’re on the fence about which to choose, I recommend checking out our full reviews of each product. Got questions? We’re always here to help, so please leave us a comment!

As always, thanks for reading!

The post The Best Credit Card Processing Apps for Small Retail Businesses appeared first on Merchant Maverick.


The Best Credit Card Processing Apps For Mobile And Service Businesses


Being able to take payments on the go without having to jump through five million hoops is crucial for mobile businesses, whether you’re a service business that visits customers at home or just a small business without a permanent storefront. That’s where credit card processing apps come in: Combining integrated payments and feature-rich POS systems that run on smartphones and tablets, they’re designed to operate anywhere you can get a cellular or Wi-Fi signal.

We took a look at the most promising credit card processing apps for mobile and service businesses, comparing their features as well as their processing rates. Then, we compiled the best options into a list!

Choosing the Best App Features for Mobile & Service Businesses

If your business is primarily service-based or you tend to do more pop-up sales and events than deal with retail storefronts, you probably don’t need (or want) a whole lot of hardware. What you do need is an EMV-friendly reader and a smartphone or tablet to run the system from.

We used two primary criteria in deciding this list: first, the product has to have integrated payment processing, and the app must be available on a tablet (preferably a smartphone as well).

While hardware may not be a priority, knowing which systems can work as a countertop system as well as mobile is helpful. Invoicing, virtual terminals, solid sales tax management, and decent item libraries were also factors. Take a look at our comprehensive comparison chart to figure out which system might work best for your particular needs.

Square for retail review logo imageSquare PayPal Here Shopify Payline Mobile SumUp
Integrated Processing Yes Yes Yes (Other options available) Yes Yes
Processing Rates (for most swiped/dipped transactions) 2.75% 2.70% 2.70% Interchange + 0.5% or 0.3% 2.75%
Monthly Fee $0 $0 Plans start at $9/month $0 / $9.95 $0
Number of Devices Unlimited Unlimited Unlimited Unlimited 1
Tablet Support Apple, Android Apple, Android, Windows Apple, Android Apple, Android Apple, Android
Smartphone Support Apple, Android Apple, Android, Windows Apple, Android Apple, Android Apple, Android
Email/SMS Receipts Email/SMS Email/SMS Email Only Yes Email/SMS
Receipt Printer Connectivity Bluetooth, Ethernet, USB Bluetooth, LAN, Wireless Bluetooth, USB, LAN No Bluetooth, LAN
Cash Drawer Connectivity Yes (Tablet Only, With Printer Connectivity) Yes (With Star Printer Connectivity) Yes (iPad Only, with Printer Connectivity) No Yes (with Printer Connectivity)
Split Tender Yes Yes Yes Yes No
Offline Processing Mode Yes No Very Limited No No
Full and Partial Returns Yes Yes Yes (including store credit) Yes Full Only
Sub-User/Employee Accounts Yes (monthly fee) Yes (free) Yes (PINS/accounts) Yes Yes (Limited)
Discounts by $ or % Yes Yes Yes Yes No
Tipping by $ or % Yes Yes No Yes Yes
Multiple Tax Rates Yes Yes Yes Yes Yes
Adjust Tax Rates In-App Yes Yes Yes Yes Yes
Customizable Receipts Yes Yes Yes Yes No
Generate Invoices Yes Yes Yes No No
Virtual Terminal Yes Yes (monthly fee) No Yes Yes
Bulk Item Upload Yes No Yes No No
Item Counts Yes No Yes No No
Item Variants Yes Yes Yes No Yes
Item Add-ons Yes Yes No No No
Item Categories Yes Yes Yes No Yes
Item Photo Yes Yes Yes Yes Yes
Create Item from App or Dashboard Yes Yes Yes Yes No (App Only)

You can check out our reviews of each service for more information about features, user experience, and more.


Square business model and mobile credit card processingSquare made its name with a mobile processing service that anyone could use, and while the company is definitely catering to larger entities these days, small and mobile businesses still make up a good portion of Square’s merchants. Square’s totally free processing app makes it easy to create an item library of physical products as well as services.

Square’s tax rate settings are easily adjustable from within the mobile app and you can pre-program different rates if you find yourself flipping between different locations often.

In addition, Square offers invoicing, recurring invoicing/storing cards on file, and a free virtual terminal. You can even integrate Square’s appointment booking software seamlessly.

Square will charge you 2.75% per swiped transaction, but invoicing will run you 2.9% + $0.30, and virtual terminal transactions will cost you 3.5% + $0.15.

PayPal Here

PayPal Here review: One of the top Square alternativesPayPal Here is another staple of mobile businesses with a free mobile app. PayPal has the advantage of massive eCommerce support as well as a solid mPOS so you can seamlessly blend different aspects of your business. Plus, your funds are available almost instantly in your PayPal account, and with the PayPal debit card, you can spend them anywhere. The free mobile app isn’t quite as feature-rich as Square’s, but it’s highly capable.

You’ll also find PayPal Here’s tax settings are adjustable within the app and you can easily accommodate different sales tax rates. Like Square, you get free in-app invoicing. However, if you are looking for a virtual terminal or recurring billing, they’re going to run you an additional $30 and $10 per month, respectively, which is a fairly high price tag.

You’ll pay 2.7% per transaction in the app, whereas invoices will run you 2.9% + $0.30. Virtual terminal transactions (not counting the monthly fee) cost 3.1% + $0.15.


Shopify started out as just an eCommerce offering but it’s expanded into a multi-channel solution for business. You can get Shopify’s Point of Sale app for as little as $9/month with the Lite plan, or you can upgrade to a countertop-friendly version with the Retail package, and even add on integrations for appointment booking. However, if you don’t /need/ a receipt printer or cash drawer and don’t sell through your own site online, the Lite plan will absolutely get you through.

Shopify isn’t the most advanced credit card processing app out there — for example, it doesn’t support tipping — but overall it has most of the features mobile and service-based businesses need, and its integration with the eCommerce tools is definitely an asset. It even allows invoicing.

Shopify allows you to set a tax rate for a shop location and create overrides and exemptions. One thing I do like that I don’t often see in these sorts of apps is tax rates based on GPS location, which eases the burden on you considerably.

For Shopify Payments (the default processing method), you’re going to pay 2.7% per transaction to start out, though if you opt for the higher-tiered plans you’ll see some savings.

Payline Mobile

Payline is one of our favorite merchant account providers, and we like their mobile solution because it’s available independently of the other offerings and suitable for low-volume businesses, which isn’t common with traditional merchant accounts.

The app is overall solid, with inventory features, tipping, and discounts. While there’s no invoicing feature, the mobile plans do offer access to a virtual terminal. The app is also designed for mobile use only: it doesn’t support retail/countertop processing features like cash drawers or receipt printers. However, Payline supports multiple tax rates for different items as well as a master tax rate for checkout, depending on your needs.

Payline’s mobile products offer interchange-plus pricing, too: the Start plan (formerly Spark Plan) will charge you 0.5% over interchange plus $0.20 per transaction with no monthly fee; the Surge plan charges a 0.3% markup plus $0.20, with a $9.95 monthly fee. The $0.20 per-transaction fee is a little high, but doesn’t put Payline Mobile in the realm of unreasonable pricing. However, it does mean businesses with larger ticket sizes will feel the effects of that per-transaction fee less.

Spark Pay

Capital One’s mobile processing solution Spark Pay is part of the larger “Spark” line of businesses solutions, which includes a fairly advanced online store. However, despite that, Spark Pay the mobile app stands alone, with no integrations.

It has all the major features a merchant would need — tipping, custom discounts, an item library, and support for a countertop setup. Unfortunately, there’s no invoicing, and Spark Pay’s virtual terminal is only in beta mode. You can only set one tax rate in the app as well. However, the major shortcoming is simply that while Spark Pay does offer EMV terminals, there’s not currently an EMV-compliant mobile reader, something that all the other options here do offer.

That said, Spark Pay does offer great customer service, and its pricing is competitive. On the Go plan, there’s no monthly fee and transactions cost 2.65% + $0.05. The Pro plan has a $19 monthly fee, but your rates drop to 1.99% + $0.05.


SumUp has been operating in Europe for several years now, but it’s only reached the US in the past year, which definitely makes it the newcomer. The app is overall solid, though more limited than the others on this list.

You do get a free mobile app and free virtual terminal, as well as a fairly unique tool: SMS payments where customers can complete a transaction by opening a link sent through text message.

However, you can only process on one device at a time, so while you can create sub-user accounts, there’s not much of a benefit. SumUp does support multiple tax rates, but tax rates can’t be deleted when they are associated with an item. You’ll have to delete the item first.

The lack of discounts and the ability to make some changes through the dashboard are a bit disappointing — but the fact that you can manage everything from within the app is a major improvement over a platform like Clover Go, which requires you to make many adjustments in the web dashboard.

There are no recurring billing or card-on-file options, though, and no invoicing, either. That said, SumUp charges a simple 2.75% per transaction, and 2.9% + $0.15 for virtual terminal and SMS payments, with no monthly fee.

Final Thoughts

I’m usually pretty hesitant to recommend one product above all others without consideration of the differences from one business to the next. And that’s true here. If you really only have simple needs, any of the options on this list will serve you well. As your needs get more advanced, it’s definitely worth looking at more advanced setups such as Square or PayPal Here. And as always, the price is a major consideration. Make sure you run the numbers and are confident the rates you will pay are competitive.

The good news is that all of these services have a no-monthly-fee option so you can try them out with no risk. I encourage you to check out our complete reviews of any credit card processing app you’re interested in pursuing. And if you have questions, I encourage you to reach out. We’re always here to help, so feel free to leave us a comment!

The post The Best Credit Card Processing Apps For Mobile And Service Businesses appeared first on Merchant Maverick.


How Does Shopify Work?

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If you’ve just begun looking into shopping cart software, chances are you’ve run into Shopify (see our review). Shopify is an all-inclusive online selling platform. For one monthly rate, you can create and develop an online store from which you can promote, sell, and ship your products.

Shopify is popular due to its low startup cost and easy-to-use interface. It’s possible to run a complete online store for as low as $29/month, and you can have everything online in less than a week!

Shopify is an excellent solution for many merchants, though it’s not perfect. Keep reading for more information about what comes included in a Shopify subscription, the merits and disadvantages of the software, and how to set up a Shopify store.

Table of Contents

What Does A Shopify Subscription Include?

Shopify is a cloud-based, SaaS (software as a service) shopping cart solution. A monthly fee gives you access to an admin panel where you can enter store data, add products, and process orders.

In addition, you’ll be able to choose from a rich selection of free and for-purchase design templates. These themes are clean and modern, and Shopify provides a variety of editing tools which you can use to make your chosen theme fit your brand.

What’s more, a subscription with Shopify includes secure, reliable hosting for your website. You don’t have to worry about your site crashing during peak traffic or hackers hijacking your transactions. With 99.9% uptime and a free SSL certificate, Shopify has you covered.

Finally, your monthly payment entitles you to comprehensive 24/7 customer support. You’ll be able to contact support via phone, email, and live chat. And you can also use Shopify’s knowledge base to solve smaller problems on your own.

Shopify boasts that they’re an all-in-one solution. With a Shopify subscription, you should have everything you need to quickly begin selling on your very own site.

What Are The Pros & Cons Of Shopify?

As you may expect, while Shopify is an excellent option for many merchants, it isn’t for everyone. Here’s a brief list of the reasons merchants choose Shopify, followed by a list of common customer complaints.


  • Easy To Use: This is by far the biggest reason merchants love Shopify. Shopify is built for the technically illiterate. It’s simple to add products, create discounts, and process orders. Web design is user-friendly — and even easy — with the new drag-and-drop editing tool.
  • Low Startup Cost: Shopify’s relatively low monthly fees make setup affordable. The basic plan costs $29/month and the mid-level plan is priced at $79/month.
  • Beautiful Themes: Subscribing merchants can choose from a variety of free, mobile responsive themes. Premium (paid) themes are also available for merchants who want more options.
  • Good For Dropshippers: Shopify is the platform of choice for many dropshippers. Integrations with Ordoro and Oberlo make dropshipping from your Shopify admin a lot simpler.
  • Lots Of Support Options: You can access technical support every hour of the day through phone, live chat, or email. Self-help options are available as well. Customers like that support is available outside of regular business hours.


  • Limited Functionality: Shopify comes pre-loaded with almost all of the features smaller merchants need to build an online store. However, every business has some specialized requirements, and Shopify typically does not have the features to meet those specific needs. This is where add-ons come in. Many merchants end up needing to purchase a handful of add-ons to make this shopping cart work the way they need it to.
  • Costly Add-Ons: As I’ve said, while Shopify offers almost every basic feature, the software is lacking many advanced features. You’ll have to find these features in the form of add-ons, which are not free. The cost of adding just three add-ons can double your monthly fees.
  • Transaction Fees: Although most shopping carts have dropped their transaction fees entirely, Shopify has retained their 0.5% to 2.0% fees (depending on your pricing plan).
  • Strained Customer Support: While in the past Shopify has been known for responsive customer support, it seems their support team has experienced increased strain this past year. Shopify’s client load is increasing exponentially, and support is struggling to keep up. Hold times of up to thirty minutes are not uncommon.

How Do You Make Shopify Work For You?

The way to get the most out of your Shopify subscription is to play to the software’s strengths. Shopify offers a few feature modules that you can use to boost your administrative power and expedite daily processes. Here are a few of Shopify’s strong points;

  • Shopify Shipping: Shopify’s brand new shipping modules allows you to integrate with major shipping carriers in order to calculate real-time shipping rates. You can purchase and print shipping labels directly from your admin panel. You should note that this shipping module does not let you display calculated rates in your customers’ shopping carts.
  • Dropshipping Apps: Shopify allows you to integrate with a handful of dropshipping applications, including Ordoro and Oberlo. I have seen numerous reports of success with these applications in combination with Shopify.
  • Mobile Management: Shopify offers a mobile app, which lets you manage your store from anywhere.
  • Integrations With Amazon & eBay: Connect your Shopify account with two of the internet’s biggest marketplaces. Process orders from all of your sales channels in Shopify. It should be noted that while we’re glad Shopify has bothered to create these integrations, they have not garnered good reviews with Shopify’s user base. Read our article on the two integrations to learn more.

How Do You Start?

If you’re considering Shopify, take the first step to getting started and sign up for their 14-day free trial. You won’t have to enter any credit card information to access the trial; they’ll just need you to submit contact information and answer a few questions about your business.

During your trial, make sure to test every aspect of Shopify’s software. Add products, create marketing campaigns, change your storefront design, and add on an application or two. Make sure Shopify can handle all of your daily operations. Look for any advanced features you may need, like filtered search, abandoned cart notifications, and pop-up promos.

Once you’re sure Shopify is the right choice for you, choose your appropriate pricing plan, and get moving.

If you didn’t already do so in your trial, you’ll need to begin by adding your company’s basic information. Providing an accurate location will help estimate shipping rates and taxes.

You can then head over to the products section to upload your wares. Make sure to list weight and dimensions for each item as this will help Shopify accurately calculate shipping rates in Shopify Shipping.

As you add your products, you should keep in mind your ultimate vision for the design of your site. Take a look at Shopify’s selection and choose a theme that fits your brand and accommodates the number of products you plan to offer.

For example, don’t choose a theme that does not include drop-down menus if you plan to list 500+ products. With so many items, you’ll need to be able to create subcategories.

As you explore your new platform, don’t forget about Shopify’s vast App store. Shopify offers over 1500 extensions and applications which can help fill in any gaps in features you may find.

And when you run into trouble, you can always reach out to Shopify’s support team. At this time, you can expect hold times of up to 30 minutes, so I would first look into Shopify’s knowledge base before calling.

Final Thoughts

Shopify is an excellent shopping cart for many merchants. Its easy to use interface, reasonable pricing model, and beautiful themes make it one of our favorite eCommerce solutions, and we recommend it frequently to readers.

But as always, I suggest you continue your research before you commit to the software. Head over to our full Shopify review for complete information on the pros and cons of the platform. Then, sign up for a free trial to test out the software yourself. Our reviews are just a place to begin. Your own experience with the software is more valuable than any advice I can give.

Best of luck and happy researching!

Liz Hull

Liz is a recent college graduate living in Washington state. As of late, she can often be found haunting eCommerce forums and waiting on hold with customer service representatives. When she’s free, Liz loves to rock climb, watch Spanish dramas, and read poorly-written young adult novels.

Liz Hull


How Does Shopify Shipping Work?

Our unbiased reviews and content are supported in part by affiliate partnerships. Learn more.

If you operate an online store, you’re familiar with the everyday challenge of printing postage and shipping your packages on time. Because managing logistics is needlessly complicated, I often advise merchants to integrate full shipping software into their shopping cart system. Using a shipping software can help streamline your fulfillment process and prevent headaches caused by incorrect postage.

In the past, Shopify customers had to look elsewhere for shipping support, but Shopify recently made significant improvements to their shipping features. In fact, Shopify has rolled out an entirely new shipping system, Shopify Shipping, to help you simplify fulfillment.

Shopify Shipping is a built-in shipping suite that gives merchants access to calculated rates through USPS, UPS, and DHL. With Shopify Shipping, you can process orders and print shipping labels in bulk without worrying about a third-party integration. What’s more, Shopify has made arrangements with major shipping carriers that allow you to save on shipping costs.

Unfortunately, there are a few bugs in the works. Most importantly, while you (the merchant) can view real-time shipping rates, your customers cannot. In order to let customers view real-time rates, you’ll have to pay for an add-on or subscribe to Shopify’s Advanced plan.

Nevertheless, Shopify Shipping is worth considering. Keep reading to learn more about Shopify Shipping and how you can implement it in your business.

Table of Contents

Setting Up Shopify Shipping

Because shipping features are now included in every Shopify platform, implementing Shopify Shipping is a breeze.

You can find Shopify shipping options in your admin by navigating to “Settings” and then clicking “Shipping.” Or, to make things simpler, you can click this link to your Shopify admin.

This page allows you to connect with shipping carriers, set up shipping zones, and add dropshipping services.

In order for Shopify Shipping to really work for your business, you’ll have to make sure you have listed dimensions and weights for all of your products and product variations.

Once you have set up your carriers and double checked your products, you can start fulfilling orders. Here’s what your order fulfillment page will look like:

You’ll notice several shipping options listed below the product information. You can choose to leave your customers’ selected shipping speed or upgrade them to a faster or cheaper service.

You should note that while you are able to select from a wide range of shipping speeds, your customers will not be presented with these options. Rather, customers will see only the flat or calculated shipping rates that you manually set up in your Shopify admin. In order to display real-time calculated rates, you’ll either have to pay for the Advanced Shopify plan or purchase an add-on for $20/month.

Basic Features

Shopify Shipping doesn’t offer the most robust shipping features. However, their shipping suite should fit the needs of most small businesses.

Here are a few of the features you can find already built in:

  • Integrations With Major Carriers: Get real-time shipping rates from DHL, USPS, and UPS.
  • Bulk Order Fulfillment: Set up shipping rules to process your orders in batches. Purchase shipping labels right in your admin.
  • Bulk Label Printing: Print multiple shipping labels at a time. You can use a thermal printer or a regular desktop printer for these labels.
  • Shipping Insurance: Insure your packages so if something goes wrong, you’ll be covered.
  • Flat Rate Or Calculated Shipping Options: You can choose to set flat shipping rates or calculate rates based on weight and dimensions.
  • Better Customer Service Features: Provide customers with real-time updates and tracking information.
  • International Features: Shopify Shipping will identify your international orders and create customs information.
  • Review & Update Shipping Selections: Review your customers’ shipping preferences. Upgrade customers to cheaper or faster services in your admin.

Considering the rate at which Shopify has built this shipping system, I wouldn’t be surprised to see more features continually added on in the coming year.

Reduced Shipping Rates

One of the main reasons to consider Shopify Shipping is the reduced shipping rates they offer through USPS, UPS, and DHL. All Shopify customers can benefit from this discount, but merchants on higher plans will save more on shipping.

Discounts are available on select services. You can look at Shopify Shipping’s full knowledgebase for in-depth information and example rates, or you can view a brief list of services below.


The USPS is an online seller’s best friend when it comes to shipping small, lightweight products. Their partnership with Shopify Shipping will let you save up to 46% on your shipments. View Shopify’s example rates for a more detailed breakdown.

Here are the USPS services you can access with Shopify Shipping:

  • Domestic rates
    • Priority mail
    • Priority express mail
    • First class package service
  • International rates
    • First class package international rates
    • Priority mail international rates


Specializing in fast shipments and guaranteed delivery, UPS is often the best option for time-sensitive shipments. You can save up to 52% on UPS rates, depending on your Shopify plan. View the details in Shopify’s knowledge base.

Here are the UPS services you’ll have access to:

  • Domestic rates
    • UPS Next Day Air
    • UPS Next Day Air Saver
    • UPS Second Day Air
    • UPS 3 Day Select
    • UPS Ground Rates
  • International rates
    • UPS Worldwide Express Rates
    • UPS Worldwide Saver rates
    • UPS World Expedited rates
    • UPS Standard to Canada rates


If you ship internationally, you should consider DHL for your fulfillment. Global logistics is what they do best. While I couldn’t find a percentage stating DHL’s discount, Shopify does say that DHL offers “Special DHL Express rates, exclusive to Shopify.” You can view a few examples of those special rates in that knowledge base I keep mentioning.

A Few Limitations

While Shopify Shipping supports most packages, it does not support all. Here’s a brief list of unsupported shipment types:

  • Letter
    • Flat envelope thinner than ¼ inch
  • Large package
    • Total dimensions (total of the package’s length, width, and height) greater than 84 inches
  • Irregular package
    • Non-rectangular package

Final Thoughts

As you set up your online store, be sure to tour Shopify Shipping. You may find it fits all your needs, or you may discover you need a couple of add-ons to fill things out.

Either way, we’re happy to see Shopify make this improvement, and we hope to see continued progress in the future. In particular, we’d like real-time calculated rates to be available for every storefront. We’ll certainly be keeping an eye out for this feature!

Take a closer look at Shopify Shipping on their page or navigate to our full review of Shopify to learn more about the platform as a whole.

Liz Hull

Liz is a recent college graduate living in Washington state. As of late, she can often be found haunting eCommerce forums and waiting on hold with customer service representatives. When she’s free, Liz loves to rock climb, watch Spanish dramas, and read poorly-written young adult novels.

Liz Hull


Shopify Payments Review: What Are The Pros And Cons Of Shopify’s Integrated Payment Processor?

Our unbiased reviews and content are supported in part by affiliate partnerships. Learn more.

If you’ve spent any time on our blog, you know that Shopify (read our review) is one of our favorite shopping cart solutions, primarily because they provide an all-inclusive solution to a wide range of merchants. One monthly rate gives you access to Shopify’s hosting, security, administrative abilities, customer service features, inventory management features, web design tools, and more.

With the addition of Shopify Payments, an integrated payment processor, you can even access built-in payment processing features. Shopify Payments allows you to quickly begin accepting orders on your online store. You won’t have to worry about integrating a third-party processor, and Shopify will waive their shopping cart transaction fees.

However, despite its convenience, Shopify Payments is not a perfect solution. Customers often complain that they do not qualify to use the service. Others say that Shopify Payments has frozen their account or is holding payments.

Keep reading to learn if you qualify for Shopify Payments and if it’s right for your business.

In this article, we’ll be discussing payment service providers (PSPs). If you’re new to the world of payment processing, we’d love to help get you oriented. Download our free ebook, The Beginner’s Guide to Payment Processing, to get started.

Table of Contents

What Is Shopify Payments?

Shopify Payments is a payment processor that allows you to accept customers’ money securely on your account. Shopify is responsible for these transactions, although they are effectively processed through Stripe and Wells Fargo.

Shopify Payments is already integrated into your Shopify account, so it requires very little setup. There is no need to integrate a third-party processor or coordinate payments with a separate company. All you have to do is select Shopify Payments in your admin and add your banking information. Read Shopify’s setup instructions.

What’s more, Shopify Payments comes with a few additional features, including chargeback management and fraud prevention.

When you use Shopify Payments, Shopify will waive their usual shopping cart transaction fees. The only transaction fees you’ll need to pay are those associated with payment processing.

What Are The Rates?

Every PSP comes with its own processing rates and fees. Shopify Payments bases their rates on users’ subscription level. Users on higher Shopify plans benefit from lower rates. Take a look at the screenshot below for a breakdown of those rates.

Shopify states that they do not charge any monthly fees, hidden fees, or setup fees on their payments service.

Who Can Use Shopify Payments?

Perhaps the most obvious requirement is that you must be a Shopify customer to use Shopify Payments.

Shopify Payments is only available to merchants in the US, Canada, the UK, Ireland, Australia, New Zealand, and Singapore. Shopify Payments is not available to US territories, with the exception of Puerto Rico.

You must follow Shopify’s Acceptable Use Policy. Take a look at the extensive list of products and services Shopify does not support below:

If you do not comply with Shopify Payments’ Terms of Service, you will not be approved or the service may be revoked.

When Do I Get Paid?

Payday is on everyone’s mind. One of the most frequently-asked questions regarding Shopify Payments is how long you’ll have to wait to receive your customers’ payments.

This period — the time between when a customer places an order and when those funds are sent to your bank account — is called a pay period. You should keep in mind that this pay period does not include the amount of time it takes for your bank to process that deposit after it’s sent (typically between 24-72 hours).

Your pay period with Shopify Payments will depend on the country in which your company is based. You can view the full breakdown of pay periods in Shopify’s knowledgebase, or you can see my summary below:

  • US: 2 business days. Funds from Friday, Saturday, and Sunday are grouped and sent together as one payment.
  • Canada: 3 business days. Funds from Friday, Saturday, and Sunday are grouped and sent together as one payment.
  • Australia: 3 business days. Funds from Saturday, Sunday, and Monday are grouped and sent together as one payment.
  • New Zealand: 3 business days. Funds from Saturday, Sunday, and Monday are grouped and sent together as one payment.
  • UK & Ireland: 4 business days. Funds from Saturday, Sunday, and Monday are grouped and sent together as one payment.

Make sure you keep in mind this delay in payments as you plan your business. It might be worth setting up a business credit card so you always have funds on hand.

Pros & Positive Reviews

Customers choose Shopify Payments for a number of reasons. Here are the primary benefits of using Shopify Payments:

  • No Shopify Transaction Fees: While there will always be processing fees, when you use Shopify Payments, you’ll no longer have to pay that 1%-2% transaction fee associated with your Shopify plan. I assume Shopify instead takes their money from your payment processing. Either way, it’s savings for you.
  • Potentially Lower Processing Fees: As I’ve said before, higher-level Shopify merchants benefit from lower rates. You may find that Shopify’s rates are competitive with those of other major processors.
  • Already Integrated: You won’t need any developers to connect with Shopify Payments.
  • Integrated Fraud Prevention: Shopify Payments helps you reduce fraudulent transactions. You can choose to enable an address verification system and a card verification value upon checkout to ensure customers are real cardholders. Read more about fraud analysis.

Shopify Payments is a great solution if you meet the requirements and are looking for a processor that’s easy to integrate.

Cons & Complaints

While Shopify Payments is great for convenience, I’ve seen numerous reports blaming the service for being unreliable and difficult to contact. Here are a few of the most common complaints and disadvantages of using Shopify Payments:

  • Ineligibility: Shopify users often complain that they are not eligible for Shopify Payments. For some, this is because Shopify Payments is not available in their country. In some cases, Shopify has actually revoked payment services because, for one reason or another, their business was deemed “high-risk.” Shopify’s Terms of Service states: “We reserve the right to modify or terminate the Service for any reason, without notice at any time.”
  • Shopify Holds Funds: Merchants frequently complain of their funds being withheld for an extended period of time. Here’s what Shopify Payments’ Terms Of Service says about that: “Stripe, on behalf of Shopify and/or Wells Fargo reserves the right to change the Payout Schedule or suspend payouts to your Bank Account should we determine it is necessary due to pending disputes, excessive Chargebacks or refunds, or other suspicious activity associated with your use of the Service or it required by law or court order.”
  • Difficulties With Chargebacks: Chargebacks are an unfortunate and inevitable part of running an online business. If customers file too many chargebacks against you, Shopify may withhold your funds, further complicating the issue.

Make sure you read the Terms of Service for every solution you sign up with, including Shopify and Shopify Payments. It could save you a world of pain.

Final Thoughts

I’ve seen enough negative reports about Shopify Payments to be skeptical of the service. Many merchants have been denied payments or had the service revoked entirely.

However, without the specifics, it’s difficult to determine whether Shopify was justified or not in these actions. If merchants were not complying with Shopify Payments’ Terms of Service, Shopify was within their rights to cancel the service.

As you make your decision, read every word of Shopify Payments’ Terms of Service to ensure your business qualifies. There are some great benefits to integrated payments, and if your store follows all the rules, Shopify Payments could be the best choice for your store.

But, don’t stop your research there. Take a look at our complete review of Shopify (and the real customer comments below) to learn more about the software, and be sure to read up on Shopify Payments in their knowledgebase. Best of luck!

Liz Hull

Liz is a recent college graduate living in Washington state. As of late, she can often be found haunting eCommerce forums and waiting on hold with customer service representatives. When she’s free, Liz loves to rock climb, watch Spanish dramas, and read poorly-written young adult novels.

Liz Hull


Shopify vs. Squarespace: Online Store Options Compared

Shopify vs. Squarespace – they are two of the most well-known brands in the online store / website builder industry. I’ve written a Shopify review here and Squarespace review here. But how do they compare directly to each other?

First, a bit of background. Over the past few years, online store software costs have plummeted, and the technology to get a website from idea to reality has blossomed.

Whether you’re using a text editor and uploading to the Amazon cloud, hosting your own site powered by WordPress + WooCommerce or using a drag and drop website builder, there’s never been an easier time to create an online store. It’s no longer 2002 where every storeowner had to know PHP, HTML, CSS and a bit of Javascript.

All-inclusive ecommerce builders have been particularly interesting. Companies like Squarespace, Weebly, Wix, Shopify, and BigCommerce – not to mention platforms like Etsy, eBay, and Amazon – have brought ecommerce to everyone regardless of their coding skills.

On the wide spectrum of ecommerce store building solutions, they all live on the end that is all-inclusive and provides everything you need to get started and grow your website.

That is in contrast to solutions where you buy, install, and manage all the “pieces” of your website separately. That’s not a good or bad thing. But it is something to be aware of when you’re choosing one of them as a solution since it affects your website both long and short term.

In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.

Using an online store builder is like leasing and customizing an apartment in a really classy development instead of buying and owning your own house. You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to the property owner. That point is key because there’s usually a direct tradeoff between convenience and control.

Ecommerce Real Estate Tradeoffs

Shopify, Squarespace and other options like BigCommerce and Weebly as a group compete with options like WordPress (which provides the free software to build a website that you own & control – see my WordPress setup guide here) all the way to options like typing actual HTML code into a text file.

The last preface I’ll mention is that Squarespace is an all-around website builder with ecommerce capability.

Shopify, in contrast, is strictly an ecommerce platform.

This focus puts Squarespace behind as an advanced ecommerce tool and Shopify behind as a general website builder tool. With their respective free trials, you can quickly see the differences.

Try Shopify for Free

Try Squarespace for Free

Make sense? Awesome – let’s dive into the comparison.

Side note – if you want this comparison in a BuzzFeed-style quiz, you can take my online store builder quiz here…

You can also look at my posts on –

Otherwise, we’ll look specifically at pricing, onboarding/user experience, design features, technical features, ecommerce features, marketing features, and customer support.

Disclosure – I receive referral fees from all the companies mentioned in this post. My opinions & research are based on my professional experiences as either a paying customer or consultant to a paying customer.


Comparing pricing between Shopify and Squarespace is fairly straightforward if you have a clear idea of your needs. This comes from the fact that Shopify focuses on *only* online store owners whereas Squarespace markets to everyone.

The short version is that Shopify is more expensive. But there’s a few caveats to look at.

Shopify Pricing

Squarespace Ecommerce Pricing

The first caveat is credit card fees.

Squarespace syncs with Stripe and PayPal. Their fees are 2.9% + $.30 per transaction.

Shopify has their own payments gateway that charges lower per transaction fees. But – if you use a non-Shopify gateway, Shopify charges an additional transaction fee that Squarespace does not have.

So why is this important? If you already have a gateway (ie, for your physical pop-up shop) and you want to use them with Shopify – then Shopify’s transaction fee kicks in. But – if you want to use Shopify Payment’s for your online store – you can save a bit of money on transaction fees. Those fees add up. If you have revenues of $100000 – a 0.4% reduction in fees could equal $500 per month.

The second caveat is value pricing.

On front-end features alone – Squarespace is significantly cheaper than Shopify, especially on their Advanced plan, which compares almost directly with Shopify’s Standard plan.

See Shopify’s Plans here.

See Squarespace’s Plans here.

But – like I mentioned in the introduction, it’s hard to compare their pricing tables directly since they are really different products for different audiences.

It’s a bit like comparing the pricing of a motorcycle vs. an SUV.

Sure, the motorcycle is much cheaper and it gets you from A to B. It has wheels, an engine, and it drives on the road just fine. But it’s also meant for a certain type of driving.

It all really comes down to what you need for you project – two wheels that will get you where you need to go or a vehicle that has plenty of room along with lots of features. So let’s look at other differences.

Aside – if you’re curious, Shopify’s $9/mo Lite plan isn’t applicable since it’s more of an inventory/payments software than an online store builder software. You can upload products, manage them, and accept payments, but you can only sell them via other platforms such as a Facebook plugin or a button on an existing website. Same goes with Squarespace’s Business Plan. It’s meant to do a website that happens to have a couple things for sale – not really a full online store solution. I’ll set both those options to the side for the moment.

Onboarding & User Experience

No matter how intuitive and simple a piece of technology is, there’s always that moment of “what am I looking at and what do I do now?”

Onboarding is the process of guiding you past that point. In theory, a huge selling point of online website / store builders is that they have a near-zero learning curve. They have a straightforward process from website concept to website reality.

On this point, Squarespace and Shopify both do alright but in different ways.

Shopify has a quick path from free trial signup to site launch. They have guided tours and a very straightforward setup. They also have customer support outreach focused on getting you up and running quickly.

Shopify Backend

However, Shopify also has many more features, apps, and technical options available that can present a challenge. The most daunting hurdle is linking your domain name to your store. It’s not difficult but is daunting at the mention of “setting your CNAME” (in fairness, you don’t have to direct your domain if you purchase via Shopify for a bit more per year than via a 3rd party).

Since Shopify functions as a platform for payments, offline inventory and more – their website store setup is actually on the second menu of their main dashboard rather than front and center.

Squarespace has a ridiculously fast sign up to live site process. Their backend is fairly intuitive for basic websites. However, they to have a “Squarespace jargon” to get used to. They like to appeal to developers and freelance designers – so there are advanced tools that can clutter simply launching a site.

SquareSpace Onboarding

Their support emails and tours are structured well. But since their software is made for all types of websites, the ecommerce features are a bit buried (and limited) from the perspective of an online store owner.

I would not rule either provider out on onboarding/user experience. But their differences are sort of like a restaurant with a waiter (Shopify) vs. a fast casual restaurant with a menu above the cashier (Squarespace).

If you want more help and more customization, then Shopify is your choice. If you want to quickly see and order from the features, then Squarespace is less daunting.

Design Features

Part of the overall value of website builders is simple, straightforward design – no web designers necessary.

But good design is hard. And it matters – a lot. A lot of people can spot a good looking website but have a harder time figuring out how to get there. Using a template for a foundation and then customizing it is a good way to get the site you want without paying for a custom design.

Both Shopify and Squarespace use templates (aka “themes”) for design. But they are very different in customization options.

Shopify has a solid drag and drop design feature. You can create any layout element you’d like and drag it into place. You can click and edit any portion of any web page – including both content and design.

But – Shopify does not combine design and content. You have to get your design right – and then add content in a separate area (ie, it’s a template).

Since you can edit HTML/CSS with Shopify, you can build any design possible. There are few, if any, limits to any design that you see on the Internet. Additionally, Shopify has a drag and drop template editor.

Shopify Drag Drop

Squarespace has a hybrid approach. They famously have beautiful pre-built designs.

Squarespace Designs

They also have drag and drop – and pretty intuitive editing.

But – they also combine design and content with their editor. This approach has tradeoffs. On one hand, you can edit the design for specific pages. On the other hand, your design can go “off-base” pretty quickly – especially with content for hundreds of products.

The other drawback with Squarespace is that their off-the-shelf themes require *a lot* of really good imagery. If you don’t have access to high-quality photography, their themes are not going to work well. Many of Shopify’s designs are fine and functional regardless of product imagery.

They both have large marketplaces for premium designs (in addition to professional designers).

If you are a fan of raw functionality – then you’ll appreciate Shopify’s approach to design. If you want your site to look amazing off the shelf, love to edit details, and have access to good imagery – then you’ll appreciate Squarespace.

Ecommerce Features

The absolute core features of an ecommerce store are a –

  • product database
  • shopping cart
  • checkout page
  • payment processor
  • order database

That is it.

But, especially in 2017 (and 2018 and beyond), there is a *lot* more than can (and should) go into an ecommerce store. There’s everything from selling via Facebook Messenger to syncing with Amazon FBA to integrating with eBay – not to mention features for executing on marketing fundamentals.

Even for advertising products, there’s selling via Buyable Pins, Google Merchant, Twitter cards, and more. There’s remarketing and coupon codes. There’s A/B testing. There’s inventory synchronization with vendors like AliExpress. And there’s order synchronization with shippers like UPS and USPS.

And that’s all a drop in the bucket.

Obviously, not every store needs every feature. If you are trying to sell a couple T-shirts or a couple specialty products – you certainly don’t need them all. But if you want to grow and expand, you’ll need your options open.

For ecommerce features, Shopify wins hands down, though Squarespace does make it simple to sell your product. Squarespace has a few advanced features (like abandoned cart recovery), but it’s nothing like Shopify.

Shopify not only has more features directly integrated into their platform, but they also have a well-established app store that includes free and paid apps to extend your store with every feature you could possibly need.

Shopify Integrations

That said, this section is a bit unfair to Squarespace, because, again, they are a general website builder that includes ecommerce. Shopify is strictly an ecommerce platform.

If Shopify didn’t “win” on ecommerce features it would be a surprise. Technically, Squarespace competes more with the likes of Weebly and Wix or WordPress who are also website builders that provide core ecommerce features.

In short – if you need core ecommerce features integrated in a simple, straightforward way, then Squarespace is fine. If you actually need a full suite of ecommerce features to grow, then Shopify is hands-down better.

Technical Features

Technical features are all the web development best practices that don’t really “matter”…until they matter a lot. I’m talking about generating clean URLs, editable metadata, allowing page-level redirects, etc.

On this point, Shopify does very well – and not just compared to Squarespace, but compared to any hosted platform.

Traditionally, hosted platforms presented a risk for web designers, developers, and marketers who wanted to work on the technical aspects of the site.

I know that I flinch anytime a prospective client tells me they are on a hosted platform of any kind.

But Shopify and Squarespace perform well in general. Many skeptics of hosted platforms note that they actually take care of the technical features well. You still don’t have FTP access to your server, but you do have access to change things via their Liquid editor (Shopify) or Developer Mode (Squarespace).

Where they differ (especially for me) is in their potential for technical features. And again, here, Shopify’s app store is their “killer” feature. Even if a feature is not native to Shopify, a non-developer can usually add it.

On the flip side, Squarespace has a lot of native features that simply “work” – and a process of continually adding & revising existing features.

Both Squarespace and Shopify have inherent limitations as hosted platforms (ie, when you leave, you a lot of your data), but Shopify does a bit more to eliminate the weaknesses and capitalize on strengths as a hosted platform.

Marketing Features

In Field of Dreams, Kevin Costner’s character says “if you build it, they will come.” Sadly, that is not true about websites. Like any business, you have to actively promote and market your online store for anyone to show up.

Marketing features like custom metadata, open graph information, Schema markups, email signups, share buttons, landing pages, etc all make marketing your site a lot easier.

For marketing features, both Shopify and Squarespace both do really well. They support header scripts. They integrate with many products. They add meta data, product schema and open graph tags automatically.

But like design & ecommerce features, there’s the same catch. For an ecommerce store owner, Shopify has many more (and higher quality) built-in features plus a better, more developed app store.

Squarespace has core marketing features built-in, but with more limits.

Support & Service

Customer support and service are difficult to judge. Like I’ve said in most of my reviews, a single customer can never really know if they happened upon a disgruntled rookie or if the company is really that bad.

That said, there are ways to look at a company’s investment in both customer services and support.

For Shopify vs. Squarespace, I think the clear “winner” is Shopify. Shopify not only provides more channels for customer service (phone, chat, email, forums, social media, etc), they also have an incredibly extensive help center.

The help center not only tackles technical issues, it also tackles customer success issues (aka problems with making money).

Squarespace has email support, and limited chat support – but no phone. Their knowledgebase does not have the attention or the depth that Shopify has.

Comparison Conclusion

So Shopify vs. Squarespace – which one is a better fit for your project?

If you plan on running a growing online store and want all the features possible, then you should go try Shopify.

Go try Shopify for free here.

If you want a simple store – or a general site with a beautiful look, then Squarespace might be a good fit for you.

Also – bookmark my post on creating an ecommerce marketing strategy here.

Good luck!