The Complete Guide to PayPal’s Fees, Rates, and Pricing

As a consumer mobile wallet, PayPal is darn-near ubiquitous. But with more than 17 million merchants worldwide calling PayPal their payments processor, it’s also a massive force in the merchant services industry. So if you’re looking for a quick and easy way to get set up with credit card payments, whether for a POS system or online, PayPal is probably going to be on your radar, and with good reason.

But should you choose PayPal as your payments processor, and what will it cost? The good news is that PayPal offers transparent, pay-as-you-go pricing with no monthly fees, no account termination fees, or other hidden costs. You can predict fairly well what you’ll pay with PayPal, and all payment processing fees are deducted before PayPal deposits funds in your account.

The one major drawback is that PayPal is a third-party processor, also referred to as an aggregator. That means the company essentially onboards merchants as sub-users of one, giant merchant account that includes the entirety of PayPal’s merchant base. This means that the company does minimal underwriting before approving an account. You don’t need to provide much info beyond confirming your identity to open an account. However, this does mean you face a greater amount of scrutiny after opening an account, and PayPal can terminate your account or place a hold on funds with no notice to you.

That sounds worrisome, but the reality is it only happens to a small percentage of merchants. You can also take steps to protect yourself by recognizing the common red flags that processors look for and avoiding them. Check out our article on how to avoid merchant accounts holds and terminations to learn more.

PayPal obviously isn’t the right choice for everyone. There are restrictions on the types of products merchants can offer, and it doesn’t support certain business models. High-risk businesses should look somewhere else for a merchant account. However, most merchants should be fine with a PayPal account for payment processing.

Read on for a closer look at what you can expect to pay with PayPal as your business’ credit card processor! You can also check out our PayPal and PayPal Here reviews for a focused look at the products and services.

Payment Processing Fees

The major concern for most merchants who use (or are considering using) PayPal are the payment processing costs, so we’ll start there. PayPal offers predictable, flat-rate pricing for all merchants. You don’t have to worry about higher interchange for American Express cards, or MCCs, or qualified vs non-qualified transactions. Your exact rate will depend on the type of transaction.

Merchants who use PayPal’s mPOS app, PayPal Here, or integrate with one of PayPal’s POS partners (such as Vend), will pay the following for in-person transactions:

  • 2.7% per swiped, dipped or tapped transaction
  • 3.5 + $0.15 per keyed transaction

For online transactions, including monthly subscription charges, donations, and digital invoices, PayPal charges the following:

  • 2.9% + $0.30 per online transaction

That’s it. Really. The simplicity of PayPal’s pricing is one of the biggest draws for merchants. You can predict fairly easily what your pricing will be and, because PayPal deducts its fees before depositing funds in your account, you don’t have to worry about an end-of-the-month invoice or going over a limit and incurring additional fees.

What About Alternative Payment Processing Rates?

If you’re wondering whether PayPal offers any sort of alternative payment plans, the answer is yes. Merchants with an average transaction size under $10 can opt for the micropayments plan. PayPal also offers a nonprofit discount for online transactions to qualified 501(c)(3) nonprofits.

  • Micropayments Plan: 5% + $0.05 per transaction. (Note: This rate applies to all transactions, even those above $10)
  • Nonprofit Discount (Online Only): 2.2% + $0.30 per transaction

If you integrate with one of PayPal’s partner POS systems, such as Vend or TouchBistro, you may be eligible for special discounts  (presumably volume-based) or other promotions. However, these offers aren’t clearly disclosed, just advertised on the POS software sites.

Other PayPal Fees For Payment Processing

While PayPal does charge a few extra fees relating to payment processing, they aren’t many. But these are what you might come across:

  • 1.5% Cross-Border Transaction Fee: For US merchants who accept online payments from buyers out of the country, or in-person transactions involving a card from outside the US, PayPal charges a 1.5% cross-border fee. That means, for example, that a US merchant accepting a Canadian card at a POS terminal will pay 4% of the transaction value to PayPal.
  • 2.5% Currency Conversion Fee:  If PayPal has to convert the currency before it deposits the funds in your account, you’ll pay another 2.5% conversion fee. Whether you have to pay the conversion fee depends on the customer’s bank and whether it will handle the currency conversion (usually at a cost to the customer).
  • $20 Chargeback Fee: Chargeback fees are pretty standard, and if a customer files a chargeback against you, PayPal will assess a $20 fee in addition to withdrawing the funds to cover the transaction amount.
  • Refund Fee: In the event of a refund, PayPal will refund the percentage-based fee from the transaction to you, but keep the fixed fee. For most in-person transactions that means you’ll pay nothing. However, refunds on keyed transactions mean you’ll pay $0.15. Refunds on online or invoiced transactions will cost $0.30. PayPal can be a bit confusing about how this works in its transaction summaries, but be aware that you will pay a fee for most refunded transactions, albeit a small one.
  • 1% Instant Transfer Fee: If you’d like to move your PayPal balance to a bank account immediately, you can do that — for a fee. PayPal charges merchants 1% of the transfer value, capped at $10 per transfer, but your funds will be available typically within 30 minutes (s0 long as your bank’s system isn’t incredibly slow). You’ll have to connect an eligible debit card to support instant transfers as well. However, if you prefer to have instant access to funds without paying a fee, don’t forget that PayPal offers a business debit card that’s linked to your PayPal balance, too.

Software Fees

One of the big draws for PayPal is the lack of software fees. Instead of paying a monthly fee for PayPal’s ecommerce features, you pay only the payment transaction costs (in most circumstances — but we’ll come back to this in a moment). While you’ll need to arrange for your own domain and web hosting, you can implement PayPal’s “buy” and “donate” buttons with no additional costs. You can send digital invoices for free and only pay the transaction cost when the invoice is paid.

Likewise, access to PayPal’s mPOS app, PayPal Here (read our review) is also free. However, if you opt to integrate PayPal into a POS app, invoicing software, or another platform, you’ll be responsible for those software costs. PayPal doesn’t charge anything for use of the integration.

Also, take note: PayPal doesn’t charge merchants any PCI compliance fees, account maintenance fees, customer service fees, or termination/account closure fees.

However, PayPal does offer a couple of advanced software options that come with additional costs:

  • PayPal Payments Pro: The “Pro” plan from PayPal has two advantages. One, it includes a virtual terminal to accept payments over the phone by keying in a card from a browser window.  Two, it allows merchants to keep the checkout process on their own website rather than redirecting to PayPal to complete a transaction. This does come with a couple of concerns. For one, you’re not automatically PCI compliant and you’ll need to take additional steps to handle your PCI compliance. Two, $30/month for a virtual terminal is pretty pricey considering you’ll still pay higher rates than swiped/dipped/tapped transactions. Square and Shopify both offer free virtual terminals. Also, opting for PayPal Payments Pro and the Virtual Terminal will mean a few different transaction fees to worry about:
    • 3.5% American Express Fee: Any Amex cards will process at the higher 3.5% rate if you’re on the Pro plan.
    • 3.1% + $0.30 Virtual Terminal Fee: Any transactions processed through PayPal’s Virtual Terminal process at 3.1% + $0.30, plus the international transaction fee if applicable.
  • Recurring Billing: If you’d like to sell subscriptions (software, gift boxes, etc.), PayPal does offer a set of recurring billing tools. Recurring payments are available with PayPal’s Express Checkout Option at no additional charge, but if you have PayPal Payments Pro and want advanced tools, they’ll cost you $10/month. This doesn’t apply to “Donate” buttons, which have their own option for donors to choose between a one-time or recurring donation.

  • Mass Payouts: If you need to distribute funds to multiple parties, PayPal’s Mass Payouts feature might be an appealing option. You have two options here: using PayPal’s API to handle the command, or uploading a spreadsheet. Which method you choose affects how much you pay — if you opt to upload a spreadsheet through PayPal’s website, you’ll pay 2% per transaction, capped at a maximum $1 USD, which is pretty reasonable. If you opt for the API, you’ll pay a flat fee of $0.25 USD per payment. This is a great way to distribute payments to contractors, for example, or manage marketplace payments if you use PayPal’s platform.

PayPal Hardware Costs

Unless you’re integrating PayPal with a POS system or using the free mPOS, PayPal Here, you won’t have to worry about hardware costs. But if you do, you’ll have a few options for card readers:

  • Chip & Swipe Reader: PayPal’s entry-level chip reader sells for $24.99. In addition to EMV capabilities it supports magstripe transactions, but no contactless payments. However, it does connect to phones and tablets via Bluetooth and comes with a convenient mounting clip.
  • Chip & Tap Reader: To get a credit card reader that supports magstripe, EMV, and contactless payments, you’ll need the Chip and Tap reader, which sells for $59.99. We’ve already reviewed this reader as well as the optional charging dock ($30 separately, or bundled for $79.99), with a very positive rating. Again, the Chip and Tap reader connects via Bluetooth. In addition to the charging dock, it comes with a convenient mounting clip.
  • Chip Card Reader: The Chip Card Reader was the first EMV-enabled card reader PayPal offered, and it’s still the only hardware option for merchants who want to integrate with one of PayPal’s POS partners. It sells for $99 on the PayPal site, with an optional charging dock. Given the price point, it shouldn’t surprise you to learn that this all-in-one reader connects via Bluetooth.

  • Mobile Card Reader: PayPal used to offer its entry-level swipe-only reader for free, but now it sells for $15 because PayPal, like most processors, really wants you to start accepting EMV. Use of the mobile reader comes with limitations on accounts, so if you do a decent volume of credit card transactions and don’t want to encounter any holds on your funds, you should avoid the mobile reader at all costs:

*Key-in transactions and sales over $500 in a 7-day period made with the Mobile Card Reader are subject to an automatic 30-day reserve where funds are held in your PayPal account to cover the high risk associated with these types of transactions. For increased protection from fraudulent transactions, we recommend using a chip card reader. All PayPal accounts are subject to policies that can lead to account restrictions in the form of holds, limitations, or reserves. Additional information about these policies can be found in the PayPal User Agreement.

Apart from the cardreaders, PayPal doesn’t offer any proprietary hardware. If you need a countertop register setup, you can choose from an array of tablet stands, receipt printers, and cash drawers. A few select models are confirmed to work, while many others are “unofficially supported” in that they’re likely to work in most cases. The PayPal Here app doesn’t officially support any external barcode scanners (it supports in-app scanning using the device’s camera), but Bluetooth-enabled scanners may work with your setup.

Is PayPal Actually a Good Value?

We’ve talked pretty extensively about the cost of using PayPal, but we haven’t really talked about value. Because value is so much more than just the actual, physical cost. Value encompasses convenience, customer service, and other extra factors that could easily justify paying more than the absolute lowest prices.

PayPal isn’t the absolute cheapest processor out there — especially not for businesses that handle more than $10,000/month in credit card transactions. Larger businesses may be eligible for merchant accounts with volume discounts. For low-volume businesses, PayPal often does offer more competitive pricing because of the lack of monthly fees. The flat-rate pricing, especially for in-person transactions, can mean cost savings over interchange-plus.

But the real value in PayPal is the massive consumer trust and convenience. Just about everyone recognizes the PayPal name, and with 200+ million consumer users around the world, it’s safe to say a lot of people have PayPal accounts. The barriers to entry are minimal — you don’t need a huge amount of technological experience to implement PayPal for in-person or online payments. As long as you aren’t using PayPal Payments Pro, you don’t even have to worry about PCI compliance. PayPal handles it for you, at no additional cost.

Apart from the issue of account terminations or funding holds, the only other consistent complaint about PayPal is its customer service, and reports vary. Some merchants say they’ve never had a problem with customer service. Others say that their support reps have been downright unhelpful when they’ve called in. Fortunately, PayPal offers extensive self-help resources so you should be able to deal with most technical issues without having to contact PayPal directly.

I can’t say unequivocally that PayPal is right for everyone. It’s not. But it is a really good option for a lot of merchants, especially low-volume businesses that are just starting out. For a closer look at PayPal and all its services, we recommend checking out our PayPal and PayPal Here reviews.

If you’re not sure PayPal is right for you, I suggest looking at our Square vs. PayPal article, as the two companies are fairly similar in their business models and offerings.

Thanks for reading! If you have any questions or comments, we’d love to hear from you, so please drop us a comment!

The post The Complete Guide to PayPal’s Fees, Rates, and Pricing appeared first on Merchant Maverick.

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How To Accept Credit Cards Online

So you’ve realized you want to start selling online. Good for you! The ecommerce market is certainly booming. But before you can start raking in the money, you probably have a few questions, like “how do I make a website?” and “how do I accept credit cards online?” Here’s the good news: There are plenty of software options and payment processors to choose from! The bad news? There are plenty of software options and payment processors to choose from. So how do you choose?

As always, there’s no one perfect solution for everyone. You need to know your business (and where you want to go with it) and have a rough idea of what you need. If you have no idea where to start, never fear! In this article, we’ll cover some of the basic considerations about accepting credit card payments online, as well as types of payment processors and how to accept credit card payments online with and without a website. We’ll also discuss some of our favorite solutions for ecommerce and provide resources to help you learn more.

5 Questions To Ask Before You Start

It’s really important, before you dive headlong into any kind of financial investment in your business, to sit down and make sure that you know what you want and what you need. I say that a lot, but with selling online it’s especially important to look before you leap because if you get any component of your setup wrong, redoing it will cost time and money.

So before anything, here are some questions to consider:

  1. How technologically savvy are you? Simply put, are you even able to build and maintain your website yourself? If you’re not exactly a technological wizard, your priority should be finding an easy-to-manage solution. You can also outsource tasks you can’t handle yourself, such as design or even data entry for the creation of products. Of course, if you have an ambitious idea and no ready-made solution exists, or you need a lot of customization, you might need a developer who can work with software APIs to create what you need. You can find freelance developers to help out as you go, but the more high-tech you go, obviously, the more you should consider having a full-time developer.
  2. Do you already have a website? If yes, do you like your website? Would you rather abandon it for a better site with more features? If you already have a site and don’t want to go through the effort of creating a new site to sell a handful of products, payment buttons or plug-ins are better options. If you don’t have a site or you don’t mind nixing your current site in favor of something better, shopping cart software might meet the brief nicely. But of course, you don’t need a website to accept payments online. We’ll talk about all of these options more below.
  3. What’s your budget? When it comes to numbers, you need to look at both upfront costs and monthly (or yearly) costs. How much can you spend at the outset, and how much do you expect to be able to afford on a monthly or annual basis? Keep in mind the more technically advanced your website, the more you can expect to pay to build and maintain it. Likewise, the busier your site — the more products you have and the more sales you make — the more you can expect to pay. Don’t forget the tangential costs, such as hiring a designer or a developer, or data entry, and of course, the costs of payment processing itself!
  4. What are you selling? Whether you’re offering digital goods, subscriptions/services, or retail products, look for service providers that cater to your industry so you don’t have to find creative workarounds. Many solutions are generalized for a broad array of merchants, but with add-ons and integrations to make them more tailored. You can also find payment processors and software that offer ready-made specialized solutions and service plans, such as micropayments for merchants who sell low-priced digital goods.
  5. How comfortable are you with handling security features? If you want to sell online, you have to make sure your website is secure. That means ensuring your site is PCI compliant. The more involved you are in the payments process and the more sensitive information your website handles, the more of a burden you are taking upon yourself. Fortunately, many payment processors and other software providers offer solutions to keep your customers’ information secure and reduce your PCI burden — in some cases, you may not need to do anything at all.

Once you’ve got the answers to these questions and a list of the features you need and want, it’s time to actually start looking at your options. One of your primary considerations should be finding a payment processor. However, depending on your business model, you might want to first look at what kind of ecommerce options work for you and then select a payment processor from the available options.

We’ll begin by talking about payment processors and go on to look at what other software or platforms you should explore.

Types Of Payment Processors

No matter how you go about finding a payment processor — choosing a standalone, going with the default processor included with your shopping cart, or choosing a recommended partner from a software provider — you need to consider what kind of business model the processor uses. If you’ve been here before and read any of my other articles, you know that I am talking about the difference between third-party payment processors versus traditional merchant accounts.

Traditional merchant accounts are very stable. It would take a clear violation of either your contract or card network rules in order to trigger an account termination, and you’re unlikely to encounter a hold on funds unless you’ve had a series of issues with chargebacks or fraudulent transactions. However, most merchant account providers expect you to have an established business and a monthly volume of $10,000 in credit card transactions. Plus, setting up a merchant account will typically take a few days. It could take longer depending on how many processors are on your short list and how much negotiation is required.

Third-party processors are not quite as stable as merchant accounts. That’s because instead of issuing separate accounts for each of their merchants, everything is lumped together in one giant, communal merchant account. It takes very little effort to apply for an account with one of these processors, and you can often get approved and set up to accept credit cards online within a day. Factor in no monthly minimum volume requirements and third-party processors provide a great way for new businesses to take payments. However, the trade-off is that you’ll face greater scrutiny and a higher risk for account holds or terminations, often with no warning. Check out our article on how to prevent merchant account hold and freezes to learn how to reduce your risk.

While third-party processors are riskier than merchant accounts, they are a great option for new businesses who don’t know what sort of volume they can expect and don’t have an established history. Even for established businesses, there are some advantages: namely, third-party processors offer predictable, flat-rate pricing, so you know exactly how much you’ll pay. The best merchant account providers typically offer interchange-plus pricing, which, while clear and transparent, doesn’t make it easy to accurately estimate processing because interchange rates vary.

It’s up to you to decide which type of processor is right for your business. I do want to point out that some software companies (ecommerce shopping carts, point of sale solutions, invoice platforms, and more) often build white-label payments into their solutions. These solutions can take the form of third-party processors or merchant accounts, so make sure you investigate before just going with the default processor. In addition to their native payment processing services, most ecommerce software providers support integrations with an assortment of merchant accounts and third-party payment processors.

Square is our top-pick for third-party payment processor. In addition to predictable, flat-rate pricing with no monthly fees or contracts, Square offers a whole suite of seamlessly integrated apps to address in-person and online sales at no charge at all. eCommerce transactions process at 2.9% + $0.30 each.

For merchant accounts, we recommend CDGcommerce, which offers flat-rate pricing and an interchange-plus option depending on the merchant’s payment volume. There are no monthly minimums and no contracts, just a $10 monthly fee. Low-volume merchants will pay 1.95% + $0.30 for most transactions, or 2.95% + $0.30 for premium, corporate, or international cards. Merchants who process more than $10,000/month are eligible for interchange-plus pricing with a 0.30% + $0.10 markup.

Does Your Payment Processor Include a Gateway?

If you want to accept credit card payments online, it’s not enough to find a credit card processor. You also need a gateway. As the name suggests, a gateway is an intermediary software program that transfers the payment data from your website to the customer’s bank to be approved or declined (and then routes the money to your merchant account).

Many payment processors offer gateways as part of their services. For example, PayPal, Square, and Stripe all offer gateways bundled with the rest of their services at no additional cost. CDGcommerce offers its Quantum gateway as part of its services for online merchants.

However, some processors will charge you a setup fee and/or a monthly fee for use of the gateway. While it’s fair and legitimate to charge for this service (especially if you’re being offered other discounts or freebies in exchange), there’s no reason for you to overpay, either. Make sure you know how much a gateway service will cost if it’s not offered for free.

While it’s rare to find a processor that doesn’t include some sort of gateway access, they do exist. In the event that you find yourself leaning toward one of these processors, you can find your own gateway. Authorize.net is nearly universally compatible and reasonably priced, which makes it a good option for most merchants. (Worth noting: CDGcommerce’s gateway, Quantum, also includes an Authorize.net emulation mode to maximize compatibility.)

Want to know more about how payment gateways figure into your ecommerce setup? Check out our article, The Complete Guide to Online Credit Card Processing With a Payment Gateway, for more information.

How To Accept Online Payments With A Website

A website is a pretty integral part of selling online (but it’s not 100% necessary — we’ll look at some alternatives in the next section). As mentioned above, the first question to consider is: Do I already have a website? Then ask yourself: Do I like that website, or would I rather start over completely? Fortunately, there are solutions for both of these scenarios. For existing sites, you can implement payment buttons or seek out a plug-in or extension that supports ecommerce.

Adding Payments To An Existing Site

best templates

If you’ve used a site builder such as WordPress, Weebly, Wix, or Squarespace, it’s fairly simple to implement online payments. Simply check out the sitebuilder’s available third-party apps, extensions, and plugins. If you already know which payment processor you want to use, you can search directly for an available add-on. Otherwise, you can browse and see what options are ready-made for you. These add-ons will allow you to securely collect payment information from your customers as well as manage the order fulfillment process. Do your research and go with solutions from your site builder rather than third parties, if possible. Check reviews of any plugins or extensions you add and make sure they are well supported and any glitches are fixed in a timely manner.

If you run a WordPress site, WooCommerce or Ecwid could be good starter options. WooCommerce is actually a free plug-in to add to your site, with a basic theme and your choice of payment processors. It’s a very modular setup, so you can choose from a mix of free and paid extensions that allow you to customize WooCommerce to your needs. That includes payment processors, subscription tools, the ability to create add-ons (such as gift wrap for products), and more. Most WooCommerce add-ons are charged on an annual basis, which could require more of an up-front investment than a monthly subscription, so be aware of this fact.

Ecwid is another plug-in designed for WordPress. However, it also works on an assortment of other website-building platforms, including Wix and Weebly, Ecwid does offer a free plan for businesses with 10 or fewer products, but for higher-tiered plans you’ll pay a monthly subscription fee. Ecwid supports a wide assortment of integrations, including payment gateways. With higher plan tiers, you also get access to expanded sales channels.

Wix and Weebly’s website builders can be used for blogging, personal portfolios, and any other purposes. They both offer online store modules. Online stores from Wix start at $20/month with no transaction fees and your choice of processors. Upgrading to an eCommerce plan is fairly simple from within the Wix dashboard and won’t require any substantial reworking. Simply add the “My Store” module to your dashboard, make the upgrade, and start creating products.

Finally, there’s Weebly. Square actually bought Weebly in the spring of 2018, so it’s possible we could see Weebly start to favor Square pretty heavily in the future. For now, though, Weebly’s online store plans start at $8/month (on a yearly plan), with a 3% transaction fee on top of your processing costs. The transaction fee drops off with higher-tier plans, leaving just the monthly fee.

The other way to add payments to an existing site is to look for a payment processor that supports customizable payment buttons. A good payment button creator will give you power over the appearance of the buttons as well as the settings for transactions. The obvious, go-to solution for many is PayPal, which offers a pretty powerful array of tools. PayPal’s buttons are a good option whether you are selling a single product or multiple ones. You can set up payment buttons to allow products to be added to a cart or to go directly to checkout. PayPal even allows nonprofits to create a “Donate” button for their site, which can be configured for one-time and recurring donations.

An alternative to PayPal is Shopify Lite, an entry-level solution. For $9/month plus transaction costs (2.9% + $0.30), you can accept payments on your website by adding payment buttons. The plan also includes access to Shopify’s mPOS app and the ability to sell on Facebook (we’ll talk about that option in the next section, too.) And it’s worth mentioning that Ecwid also supports the creation of custom buy buttons.

While adding payments to an existing site is incredibly convenient and often requires little work, you won’t get quite as many tools as you would with a hosted ecommerce software solution. Which brings us to the best solution if you would rather build a new site or have no website to start with:

Building A New Site With Shopping Cart Software

eCommerce software apps, sometimes also called shopping carts or shopping cart software, are hosted, all-in-one solutions to online sales. Adding an ecommerce feature to an existing website requires you to choose a platform, buy the domain, and pay for hosting, but with shopping carts, you’ll get everything in a single package: online sales and product management, hosting, and sometimes even the ability to buy a domain name directly. Typically, shopping carts will also help you centralize control of sales across multiple channels, so that if you sell on social media, on eBay, or through another channel, you can handle order fulfillment through a single platform. That even includes buying postage (at a discounted rate) and printing the shipping labels. Some shopping carts will offer marketing tools or integrations with marketing platforms, as well as integrations with point of sale systems.

As far as payment processing goes, some shopping carts have opted to include their own white-label payments as a default part of their services. One such cart is Shopify, which offers its own Shopify Payments service (read our review). However, this is just a white-label version of Stripe. Be aware that choosing a payment processor other than the default can incur additional fees.

Generally speaking, even if a shopping cart doesn’t offer all of the features you want, you can search the app market for available extensions and integrations to get what you need. It’s worth researching the available add-ons as well as the native software features.

There’s a lot to consider and compare with a shopping cart. Obviously, you can use a sitebuilder such as Weebly or Wix, which both offer eCommerce modules. Then there are ecommerce-exclusive platforms, including Shopify and BigCommerce, which make it easy to build your site and customize the design (and even offer blogging so you can centralize control of your website).

If you want a whole lot of freedom and have coding knowledge, an open-source platform such as Magento might be more to your liking. Open-source platforms tend to be chock-full of specialized features (particularly if they have attracted active user communities) and you have almost limitless control of your site. A closed-source, SaaS platform is certainly a lot easier and more convenient for business owners who are just starting out and want to go the DIY route.

If you aren’t sure what you want, we recommend you start by checking out Shopify and BigCommerce, both of which are affordably priced for new businesses and offer extensive customer support resources. They also both offer multi-channel sales manage so you can sell through your own site and through other platforms but manage all of your orders from a single portal.

If you’re still curious about what makes a great ecommerce platform, check out some of our other resources!

  • The Beginner’s Guide to Starting an Online Store (eBook)
  • Shopping Cart Flowchart: Choose the Right eCommerce Software for Your Business (Infographic)
  • Shopping Carts 101: How to Choose a Shopping Cart for Your Business (Article)
  • Questions to Ask Before You Commit to a Shopping Cart (Article)

Managing Services, Subscriptions & Other Recurring Charges

A lot of merchants, from accountants and other professional service provideres to lawn care and cleaning services, could benefit from being able to automate recurring charges. And of course, the ability to automate charges is essential for SaaS providers and subscription-box sellers.

Generally speaking, the ability to accept recurring payments — for monthly services or subscriptions — isn’t a default option for payment processors or shopping carts, which tend to be retail-focused. However, you can find plenty of solutions that will work with your existing eCommerce setup. For example, Stripe and Braintree both offer extensive subscription management tools along with their payment gateway and processing services. Add-on services such as Chargify, Recurly, and ChargeBee work with a variety of processors. Zoho Subscriptions and Freshbooks also offer recurring billing tools. PayPal offers recurring billing tools for its merchants; Square offers “recurring invoices” but not a lot of advanced customization for subscription billing.

Proper research will be very important when selecting a provider that offers all of the features you need, whether you require metered billing for usage-based online services, the ability for customers to upgrade to a higher tiered plan mid-billing cycle, the ability to offer free trial periods and extend them, or a way to calculate taxes. Tools that automatically update expired cards can also help reduce failed charges and therefore improve revenues and reduce customer loss.

Accepting Online Payments Without A Website

Most people equate taking payments online with having a website. That is the most common option, but you don’t actually need your own website. Let’s talk about a few of the alternatives for how to accept credit cards online.

Creating Online Invoices

You could create your own invoices in Microsoft Office and send them out via email, but then you’ve got to keep track of which invoices have been sent and which have been paid — and you’ve still got to deal with waiting for the check in the mail. Online invoicing solutions can eliminate every single one of these hassles.

Generally speaking, invoicing software is cloud-based, so you can access it anywhere. You can customize invoices and send them via email (or generate a shareable link to the invoice). But unlike old-fashioned invoicing, these invoices include a link to pay directly in the invoice. Your customers follow the link, enter their payment details, and bam! You get paid much quicker.

Depending on which invoicing software you choose, you can get some powerful features. For example, PayPal allows you to enable partial payments on an invoice if you are willing to accept installment payments. Square’s invoicing links up with the platform’s customer database, allowing you to send recurring invoices and even store customer cards on file to make getting paid even easier. Zoho Invoice, which starts at $0/month, also allows for a customer database, as well as project management (so you can generate an invoice based on the number of hours worked). Shopify offers invoice creation within its platform at no additional charge as well — and this feature is even available on the Lite plan.

For most merchants, Square Invoices may be the most appealing, as it’s available with a Square account at no additional charge. However, Shopify’s built-in invoicing will work for merchants who want to sell with or without a website. Merchants who need project management as part of their invoicing should look at Zoho Invoice.

Using Online Form Builders

So you don’t have a website, but you still need to collect user information and accept payment. Online form builders offer an easy way to do both. Plus, you can post links to forms on social media or send them out via email.

Off the top of your head, you might think of Google Forms, which is free to use and quite advanced for a freemium software. However, it doesn’t integrate seamlessly with payment processors. Your best option, in this case, would be to use PayPal’s embeddable buy buttons and include the button in the form’s submission confirmation page as a second step. However, you’ll have to manually reconcile the payment records versus form submissions.

Subscription-based form builders will cost you money but offer far more capabilities than Google Forms, including direct integrations with payment processors/gateways such as PayPal, Stripe, Square, and Authorize.net. Subscriptions generally work on annual or monthly plans, but one option, Cognito Forms, offers an entry-level plan that charges 1% of the transaction amount instead. (Note, that’s in addition to any processing fees.) Other form solutions worth looking into are Zoho Forms and Jotform. Zoho Forms starts at $10/month and includes unlimited forms and up to 10,000 submissions. It integrates with both PayPal and Stripe. Jotform’s paid plans start at $19/month and are limited to 1,000 submissions, but include integrations for quite a few payment processors, including PayPal, Stripe, Square, and even Dwolla. Cognito Forms’ paid plans start at $10/month plus 1% of the transactions and include up to 2,000 form submissions. Integrations include PayPal and Stripe.

And we haven’t even talked about event registration sites. There are a lot of them, but the one many people are likely familiar with is EventBrite. EventBrite allows you to put all the details of your event online and sell tickets — including setting multiple tiers of admission and promotion cards, automatically setting price changes for registration deadlines, and so on. You can even collect marketing data about your patrons, from their zip codes to how they heard about the event. Your event is searchable from within the EventBrite platform, allowing people searching for something to do to discover your event as well. EventBrite does charge fees on top of processing costs, but these can actually be passed onto event registrees, saving you some money at least.

Selling On Social Media

It wasn’t all that long ago that the idea of being able to buy products directly through social media channels was novel and experimental, but nowadays you can create your own online shop through Facebook, or sell on Instagram or even Pinterest.

With Facebook, you just need a Facebook business page to get started. You can choose your payment processor (PayPal or Stripe) and start manually uploading products, all of which have to be reviewed by Facebook before they can go live. An easier option is to link your Facebook shop to an online store builder such as BigCommerce, Ecwid, or Shopify.

Shopify is actually an interesting solution because, while its core offering is an online shopping cart, it offers a “Lite” plan for $9/month that includes access to its mPOS app, buy buttons for a website, and a Facebook store with automated tools to make the process easier. You wouldn’t necessarily have to go through the hassle of building a website with Shopify just to sell on Facebook, but you still get more tools than you would by going through Facebook directly. Check out our Shopify Lite review for an in-depth look at the plan and all its features.

Selling on Instagram requires you to have a Facebook shop (because Facebook owns Instagram) to create what it calls “Shoppable posts.” That shop can be managed directly via Facebook itself, or via Shopify or BigCommerce as one of multiple sales channels. I’d like to point out that Instagram isn’t available as a sales channel with the Lite plan; you’ll need to upgrade to Shopify Basic at $29/month to be able to manage sales via Instagram.

Lastly, Pinterest allows merchants with a business account to create “Buyable pins,” so you can sell from your Pinterest page. Unlike Facebook, where you can manage the buyable pins from the platform, to sell through Pinterest you will need to go through either Shopify or BigCommerce and actually apply for approval before you can start selling.

Shopify Lite is an ideal option if you want to start with Facebook and maybe add buy buttons to a website. You can upgrade to Shopify Basic ($29/month) to get your own site, plus access to Instagram and Pinterest if that appeals to you.

Selling In Marketplaces

Online marketplaces are a good alternative to having your own website if you’re selling retail goods. You don’t have to pay for hosting or invest anything in web design. You simply create your product listings using the tools provided and publish them. Marketplaces allow you to get your products in front of a large audience without you having to build a stream of traffic yourself. However, the trade-offs are that you generally pay more in fees (listing fees, seller’s fees, and payment processing) than you would with your own website, and you have zero control over the design of the site or even how your products are displayed. Generally speaking, you are limited to using whatever payment processing the marketplace offers as well.

A few popular marketplaces include:

  • eBay
  • Etsy
  • Amazon
  • Jet (owned by Walmart)
  • Ruby Lane

Accepting Payments Through Virtual Terminals 

The final alternative is a bit of a stretch, I’ll admit, but it can be a powerful tool for some merchants. A virtual terminal is a web portal where you can manually enter credit card information to process a transaction. (There’s the stretch: VTs require an internet connection, so they’re technically online payments.)  Virtual terminals are a necessity for merchants who want to accept payments over the phone (or even by mail).

Some payment processors offer a virtual terminal as part of their software package, others as an add-on. These providers include PayPal, Payline Mobile, Square, and Fattmerchant. However, if you want the best value for a virtual terminal, we recommend Square. You pay only the payment processing costs (3.5% + $0.15) and it is interoperable with the rest of Square’s platform.

Beyond Credit Cards: Alternative Online Payment Methods

Credit cards are the go-to for accepting payments online, but they aren’t the only options. For starters, there are ACH bank transfers, which are generally less expensive for merchants to process. They’re often preferred in B2B environments, but some consumers favor them too.

Offering ACH processing as an additional option, especially if you’re in the B2B space, could win you more customers. According to a 2017 Payment Benchmarks Survey by the Credit Research Foundation and the National Automated Clearing House Association (NACHA), ACH transfers currently account for 32 percent of B2B transactions, lagging behind checks, which took the no. 1 spot at 50 percent. Credit cards account for just 11 percent of B2B transactions. By 2020, the survey estimates that ACH will take the top spot and account for 45 percent of B2B transactions.

Despite this, most merchant accounts or even third-party processors don’t offer ACH by default. Some offer it as an add-on plan, others may require you to look for a supplemental option for ACH acceptance.

ACH is far from the only option as far as “alternative” payment processing now, too. Mobile wallets are bridging the gap between in-person and online payments, and card networks have implemented their own online checkout options for cardholders. The major advantage to accepting these options is that they offer an extra layer of security for consumers. For example, Apple Pay on the web still requires biometric authentication before approval.

Some of these alternative payment methods include:

  • Apple Pay on the Web
  • Google Pay
  • Microsoft Pay
  • Chase Pay
  • MasterPass
  • Visa Checkout
  • Amex Express checkout

Apple Pay and Google Pay are fairly widely supported, but you may not see the other options on this list everywhere.

Two noteworthy providers that offer ACH, as well as other alternative payment options, are Stripe and Braintree. However, both are developer-focused platforms, so you’ll need someone with the technical know-how to implement them. Merchant accounts that specialize in eCommerce and provide a solid gateway might offer these options too.

We recommend Stripe because of its extensive developer tools, customizable checkout, and resources for recurring billing. The company also offers round-the-clock customer support (an admittedly recent addition to its feature set). Plus, Stripe is great for international merchants who want to be able to accept localized currencies in Europe and Asia.

Begin Accepting Payments Online

Starting an online store and learning how to accept credit cards online can seem like a daunting task! There are so many factors to consider, but I hope I’ve been able to shed some light on the process and point you in the direction of some good options. A merchant account can give you security and stability, but it may not be the most cost-effective option for low-volume merchants. A third-party processor can get you set up quickly with predictable pricing that often favors low-volume merchants, but the trade-off is account stability. And of course there’s the matter of compatibility: You need to make sure that whatever payment processor you choose offers a gateway compatible with the software (and sales channels) you want to use.

But you also need to have a good idea of what you can afford to spend up front and on a monthly basis and understand your limitations when it comes to technology and software. If you want to go the DIY route, you’ll need to be fairly tech-savvy. Otherwise, be prepared to outsource tasks to designers, developers, and even admin assistants. Some software solutions make it incredibly easy to do everything yourself, others will require lots of hands-on effort to make them work.

If you’re still not sure where to go from here, we recommend you check out our article: The Best Online Credit Card Payment Processing Companies. You can also view our merchant account comparison chart for a quick look at our favorite providers.

Have questions? We’re always happy to hear from our readers, so please leave us a comment!

The post How To Accept Credit Cards Online appeared first on Merchant Maverick.

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ShippingEasy VS Ordoro

ShippingEasy VS Ordoro
✓ Pricing
✓ Ease of Use
Features ✓
Tie Integrations & Add-Ons Tie
✓  Customer Service & Technical Support
Tie Negative Reviews & Complaints Tie
Tie Positive Reviews & Testimonials Tie
Winner Final Verdict
Read Review Read Review
Visit Site Compare

Every online seller knows that one of the best ways to keep your prices low is to keep your shipping costs low. And in order to do that, you need a robust shipping software that can help you find the best shipping rates every time.

ShippingEasy and Ordoro are two such shipping software apps. Both of these services are SaaS (Software as a Service) solutions, meaning that they are fully-hosted programs that you can access through a monthly subscription. But the similarities don’t stop there. Both companies have headquarters in Austin, TX and both offer steep discounts on shipping rates. And most importantly, both software give merchants the power to easily generate shipping labels and purchase and print postage.

So, how do you choose between them?

In this article, we’re taking an in-depth look at both ShippingEasy and Ordoro to see what they have to offer in terms of features, ease of use, customer service, and pricing. Keep reading to learn how these two programs stack up again each other and discover which option is best for your business.

Pricing

Winner: ShippingEasy

Pricing for both ShippingEasy and Ordoro is based on the number of orders you ship per month. Pricing increases as you ship more orders. Moving up the pricing scale will also give you access to stronger customer support options and more advanced features.

Here’s a quick breakdown of ShippingEasy’s pricing scale:

Starter

  • $0/Month
  • 50 Shipments/Month

Basic

  • $29/Month
  • 500 Shipments/Month

Plus

  • $49/Month
  • 1,500 Shipments/Month

Select

  • $69/Month
  • 3,000 Shipments/Month

Premium

  • $99/Month
  • 6,000 Shipments/Month

ShippingEasy has an enterprise level plan for merchants with over 6,000 shipments/month. Enterprise is available for $149/month.

ShippingEasy also offers features for customer relationship management and inventory management at an additional monthly cost. These additional costs range from $3/month to $50/month for each service.

Ordoro offers their services in two forms: Basic and Pro. Basic includes features for shipping only. Pro plans include features for shipping, inventory management, and dropshipping. Ordoro has a free plan available that comes with only email support. Paid plans include both email and phone support.

Basic: Shipping Only

  • Free
    • 50 Orders/Month
    • 1 Sales Channel
    • 1 User
  • $25/Month
    • 700 Orders/Month
    • Unlimited Sales Channels
    • Unlimited Users
  • $49/Month
    • 3,000 Orders/Month
    • All Of The Above PLUS
      • Logos On Shipping Labels
      • User Permissions
  • $129/Month
    • Unlimited Orders/Month
    • All Of The Above PLUS
      • Multiple Ship-From Locations

Pro: Shipping + Inventory Management + Dropshipping

  • $299/Month
    • 1,500 Orders/Month
    • 5 Sales Channels
    • 5 Users
  • $499/Month
    • 4,000 Orders/Month
    • 7 Sales Channels
    • 7 Users
  • Enterprise (Pricing By Quote)
    • Unlimited Orders/Month
    • Unlimited Sales Channels
    • Unlimited Users

Pricing is comparable between the two apps, and they both offer similar features at similar price points. However, ShippingEasy is a bit more affordable when you consider the add-on features of customer management and inventory management. These features cost just a few dollars more with ShippingEasy compared to the minimum $299/month you’d have to pay to get these features on an Ordoro Pro plan.

Ease Of Use

Winner: ShippingEasy

With a name like ShippingEasy, I had high hopes that the software would be a breeze to use. Fortunately, ShippingEasy lives up to its name. I had no trouble at all learning to use the software during my initial trial.

Setting up my free 30-day trial was a simple process. When I connected my ShippingEasy account with my Shopify shopping cart, all my orders transferred over immediately.

To process orders, just click “Create Shipments.” Then, click on the “Shipments” tab and set up your shipping parameters. Those parameters include the carrier, postage rate, packaging, and weight. Once you’ve done all that, you can purchase and print your postage

On this page, you have to option to print a shipping label, a packing slip, or both.

Ordoro is similarly user-friendly. The dashboard is clean and simple.

When you link your account to your eCommerce platform, your orders will automatically import in. All new orders will transfer within an hour of the time they are placed.

You can then select any pending orders (individually or in bulk) and start processing. When you select an order, you’ll be presented with a shipping and return label generator on the side of your screen.

Then, you can select a carrier, a package type, and a shipping method to create a shipping label.

Try out Ordoro for yourself with a free 15-day trial. You have to hand over some basic information and a credit card number to sign up, but you’ll only be billed in you stay beyond your first 15 days. Don’t forget both ShippingEasy and Ordoro also have free plans that you can sign up for instead.

While both of these shipping programs are very user-friendly, I prefer ShippingEasy’s dashboard. I think it’s just a little more intuitive.

Features

Winner: Ordoro

All ShippingEasy users have access to shipping features. Customer management and inventory management features are available at additional cost.

Shipping

  • Low Rates: ShippingEasy partners with the USPS to provide savings up to 46%.
  • Multi-Channel: Manage orders from multiple sales platforms in one dashboard. Upload orders in bulk using a pre-built integration or using CSV files.
  • Automatic Emails: Send automatic emails when orders ship. Include your branding in those emails.
  • Shipping Rules: Automate your order fulfillment process with shipping rules
  • Batch Order Processing: Generate and print multiple shipping labels with one click.
  • Returns: Send scan-based return labels or email out return labels upon request.
  • Customs Forms: Ship internationally with automatically generated customs forms.

Inventory Management & Customer Management

If you subscribe to a plan that grants you inventory and customer management, you’ll have access to a few more features. Set low stock alerts, create purchase orders, enable multichannel customer management, and utilize email marketing.

In the same way, all Ordoro users can use the shipping features. Dropshipping and inventory management features come at an extra expense.

Shipping

  • Batch Printing: Process hundreds of orders at once.
  • Discounted Rates: A partnership with USPS provides discounts of up to 67%.
  • Multi-Channel Capabilities: Manage everything in one place.
  • Shipment Tracking: View tracking information and forward tracking numbers to your customers when their orders ship.

Dropshipping & Inventory Management

Ordoro’s dropshipping features let users dropship through multiple suppliers with ease. Inventory management features let you sync inventory, set stock thresholds, and create purchase orders.

Ordoro’s dropshipping features get a whole lot of love from their user base. Merchants who use Shopify as their shopping cart are especially fond of those features.

We think Ordoro’s dropshipping features give them a slight advantage over ShippingEasy. Ordoro is the winner here!

Integrations & Add-Ons

Winner: Tie

ShippingEasy and Ordoro both integrate with eCommerce’s most popular software. You can find pre-built integrations to the leading shopping cart software, accounting software, and shipping carriers.

These solutions include the following:

eCommerce Platforms

  • Shopify
  • Amazon
  • eBay
  • BigCommerce

Accounting

  • Xero
  • Intuit Quickbooks

Carriers

  • FedEx
  • UPS
  • USPS
  • DHL

ShippingEasy and Ordoro also both have APIs that your developers can use to build any connection that the software does not already include.

Customer Service & Technical Support

Winner: ShippingEasy

ShippingEasy offers customer support through a variety of avenues. While the free plan only allows access to self-help support, every paid plan includes personalized support via phone and support tickets. ShippingEasy’s self-help resources include a knowledge base, a community forum, and a blog. Users say representatives are helpful, friendly, and quick to respond. My own experience lines up with these reviews.

Ordoro also offers support via self-help resources in addition to phone and email. While I’m glad Ordoro provides various ways to contact support, I was a bit disappointed by some of the pages in their documentation. I found that a few articles and videos were out of date. Fortunately, Ordoro users report that the company’s support reps are top notch.

This category is closely matched, but ultimately we’re awarding the category to ShippingEasy. All of their documentation is up to date with the current software version.

Negative Reviews & Complaints

Winner: Tie

Both ShippingEasy and Ordoro get plenty of praise online. Review boards are full of positive reviews of both software; however, neither service gets many negative reviews. Here’s what the very few negative reviews I’ve found have to say about each software.

Users on ShippingEasy complain that there is a slight learning curve to getting started with the software. In addition, they say some features could be improved or adjusted to make workflow smoother.

A few of the cons I personally encountered with Ordoro include the outdated documentation I mentioned earlier as well as the limited features included in the software’s basic plans. In order to access dropshipping, kitting, and inventory management features, you have to be on at least the Pro plan at $299/month. While it is true that you must pay to access these features on ShippingEasy as well, they are much cheaper with ShippingEasy (the highest price for customer management and inventory management is $50/month each).

Positive Reviews & Testimonials

Winner: Tie

As I’ve said, reviews of ShippingEasy and Ordoro are overwhelmingly positive.

Users of ShippingEasy love that the software is easy to use and that it integrates with lots of popular platforms and marketplaces. They also praise ShippingEasy’s support team for their excellent and speedy assistance.

Merchants who ship with Ordoro are fans of both the support team and of Ordoro’s multiple integrations. In addition, users love Ordoro’s dropshipping features, especially in connection with Shopify.

How can you choose a winner for this category? We’re calling a tie.

Final Verdict

Winner: ShippingEasy

In the end, ShippingEasy emerges the victor of this matchup. This app’s stellar customer service, ease of use and pricing make it a formidable opponent in any comparison. To find out if ShippingEasy could work for your unique business, take a closer look at the software with our full review or by signing up for a trial yourself.

And while you’re at it, you might as well look into Ordoro as well. Ordoro matches ShippingEasy in many areas, only barely falling behind in our comparison. They also offer a free trial so you can test out the software before you commit, or you can read our full review.

Whatever you choose, we hope these shipping software solutions help you move product more efficiently and profitably!

The post ShippingEasy VS Ordoro appeared first on Merchant Maverick.

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Hover Domains Review: Pros & Cons of Hover Domains as Domain Registrar

Hover Domains Review

Hover Domains is a domain registrar founded in 2009 as an offshoot of Tucows Inc. (the second largest ICANN accredited domain registrar online). Hover’s M.O. is that they stick to what they know, and that’s domains.

But let’s be honest, you probably only know them from their podcast ads on shows like Hello Internet and 99% Invisible. While Grey and Roman might plug them – you want to know how they actually stack up.

Well – this domain registrar deals solely with buying, managing, and transferring domains on their platform. They do offer email services, but do not offer other complementary products such as hosting, website builders, etc.

Check out Hover’s products & pricing here.

It’s important to remember that a domain is not a website. It’s not an email, an app, or any other service. It’s simply your online address. It helps people locate where you are. If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting (which Hover does not provide).

I’ll dive deeper into this in the pros and cons, but it’s an important distinction to make up front, because it helps us understand what Hover’s goal is. They’re not about being an all-in-one solution — quite the opposite, actually. Their focus is on on simplicity. They’re all about getting you your domain and letting you use it wherever you need it through app integrations.

How does Hover stack up against other domain registrars? Here’s our review of Hover Domains as a domain registrar with pros and cons.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

Pros of Hover Domains

Interface

Hover’s interface is about as user-friendly as it gets. It’s clean, simple, and easy to navigate. The domain search is the most prominent thing on the homepage, making it clear exactly where to go to get started.

Hover Interface

Once you search for a domain, you’re given a clean list with an exact match and other recommendations. Hover offers a ton of top level domain options (more on that in a minute), and gives an easy way to navigate through them with different filter categories.

Hover Domain Search Results
The checkout process itself is simple as well. It took me four easy steps to get my domain from my cart to my dashboard. For a domain registrar that prides itself on simplicity, Hover definitely delivers.

Variety of TLDs

Now that ICANN allows more TLDs outside of generic .com/.net/.org, website owners have to make sure their domain registrar has all the ones they want (especially if you’re buying in bulk). Hover has a ton of TLD options that go beyond generic domains, which are broken down by categories to make finding the perfect match easier.

Hover TLDs categorized

Hover also offers a ton of country-specific domains for international use, making it a great choice if you need to buy up domains for various countries/regions or even cities.

Hover TLDs Countries
Transparent Pricing

Domain registrars use a whole host of pricing types, from cheap upfront pricing with high renewal rates to expensive with cheap renewals.

Hover is fairly straightforward with their pricing. Their table breaks down pricing for purchase, renewal, and transfer for all of their TLD types. Their rates include WHOIS privacy protection, which means that your personal details like name, address, and contact information are protected from spammers, marketers, and others who may do a WHOIS lookup. The prices do not include ICANN fees however, which means you’ll need to add an additional $0.18 on to your purchase (more on that in the cons).

Hover Pricing
Hover also offers discounts on renewal rates when you have 10 or more domains registered with them. You can see how the pricing breaks down for the domain ranges in their pricing table.

Hover Pricing Bulk Savings

“Real Person” Support

While I haven’t had to contact support, Hover is well known for their excellent customer service. They claim to be fellow haters of the phone tree, and as such, don’t use automated systems. Whether you’re calling in, emailing, or live chatting, you’re connected to a person.

Hover Support Mentality

In terms of coverage, Hover offers a pretty robust schedule. You can contact them weekdays (8:00 AM – 11:00 PM ET) and weekends (8:00 AM – 8:00 PM ET) via email, phone, or live chat.

Their “Need Help” tab also follows you throughout the site and offers frequently asked questions and answers, as well as a link to their live chat and additional support information.

Hover Support Options

Integrations

Although Hover focuses solely on domain registering and managing (and email), it does offer a plethora off apps you can easily integrate your domain with, from website builders like Squarespace to ecommerce platforms like Shopify.

Hover Integrations
Aside from the integration options, the actual process of integrating your domain is fairly straightforward. Hover provides step-by-step instructions for each app, making it easy for even the least tech-experienced website owners. They’ll even handle some of the work for you (like adding your DNS records to connect your domain with your website platform).

Hover App Integration Instructions

Data Protection

One of the main things that stood out to me while registering a domain with Hover was how far they went to protect my data. There’s nothing worse than registering a domain and getting tons of spam emails immediately afterward (or getting retargeted by ads left and right). WHOIS privacy protects this somewhat, but Hover goes a step beyond during the checkout process by allowing you to select how your data is shared. I also received an email after purchasing my domain prompting me to set my data use consent preferences.

Hover Data Use Email

Cons of Hover Domains

Lacking Complementary Products

Hover’s focus on only domains is a pro, but it’s also a con.

There are several products that almost always go with a domain. If you want to make your site secure with SSL, you’ll need an SSL certificate associated with the domain. You can buy it separately from a third party, but from my experience, managing it with your domain is simpler.

When it comes to hosting, I like to separate my domains and hosting, but many owners prefer that their hosting and domains get bundled into one (even if it’s not ideal from a performance perspective).

NameCheap has competitive hosting; GoDaddy offers affordable managed WordPress hosting with domains. And most hosting companies offer domain registration (or even free domains) with hosting purchase (such as InMotion or Bluehost).

Those kind of products simply aren’t available with Hover. You can purchase domain email (AKA match your domain name to an email address (or several), but if you’re looking for the convenience of having your hosting and website builder all in one platform, you’re out of luck.

Pricing

While Hover offers straightforward pricing (which is a pro), the con is that they tend to be pricier than other registrars — and this is the largest con going against them as a domain registrar.

If you want to compare prices, let’s look at NameCheap vs. Hover. You can get a .com domain on NameCheap for $10.98 (plus the $0.18 ICANN fee), which then renews at $12.98. With Hover, that same .com domain will cost you $12.99 and renews at $14.99.

The pricing discrepancy gets even larger when you get into other specialty TLDs. See the comparison for this .condos domain between Hover and NameCheap.

If you’re looking to save money on a domain purchase or renewal and don’t mind the upselling/cross selling that typically comes with those registrars, there are better choices out there for you than Hover.

If you don’t mind spending a bit more for a domain registrar that’s straightforward and keeps their cross selling and upselling out of it, Hover isn’t a bad choice – but you need to fully factor in your costs.

Next Steps

If you…

  • Want a very simple domain buying and integration experience
  • Need a registrar that offers plenty of support
  • Want to keep your email and your domain with the same provider
  • Don’t need complementary products (besides email)

… Hover Domains could be a good fit for you.

However, if you’re…

  • More experienced in getting online
  • Looking to save on domains (especially specialty TLDs)
  • Want to keep your hosting and domains in the same place

… there are better options out there for you (I mostly use NameCheap). You can take my domain registrar quiz to help you narrow down which might be best for your needs.

Hover Domains

Hover Domains is a domain registrar founded in 2009 as an offshoot of Tucows Inc. (the second largest ICANN accredited domain registrar online). This domain registrar deals solely with buying, managing, and transferring domains on their platform (they also offer email services, but no other complementary products).
Hover Domains Review
Date Published: 08/08/2018
Simple, straightforward domain purchasing process with solid support and easy integration with a wide variety of apps. Pricier than other registrars and no complementary products aside from email.
3 / 5 stars

The post Hover Domains Review: Pros & Cons of Hover Domains as Domain Registrar appeared first on ShivarWeb.

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iwantmyname Review: Pros & Cons of iwantmyname as Domain Registrar

iwantmyname Review

iwantmyname is a New Zealand-based domain registrar company focused solely on domain registration and management. The company, which was founded by employees from several ICANN accredited domain registrars, has been around since 2008 and prides itself on its simplicity, transparency, and ethics.

iwantmyname believes in making the domain buying, managing, and transferring process transparent and simple. They’re big on company values (like transparency) and give off the “good guy” of domain registrars vibe.

Check out iwantmyname’s plans & pricing.

So, how does this domain registrar stack up against the rest? Here’s my experience so far and my full iwantmyname review with pros & cons…

Before we dive too far into the pros and cons, there are a few things to keep in mind:

First, iwantmyname is strictly a domain registrar. They allow you to buy, register, and manage domain names. They do not offer complementary services such as hosting. We’ll dive deeper into this in the pros and cons, but it’s an important distinction to make upfront, because it helps us understand iwantmyname’s goal. They’re solely focused on “getting online” easy for small and/or less tech-y businesses — and the first step to getting online is getting a domain name.

Second, it’s important to remember that a domain is not a website. It’s not an email, an app, or any other service. It’s simply your online address. It helps people locate where you are. If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting.

Third, a disclosure that ShivarWeb receives customer referral fees from many companies mentioned on this website. All data & opinions are based on experiences as a paying customer and professional judgement.

All that said – let’s look at the pros & cons of using iwantmyname as your domain registrar.

Pros of iwantmyname

Interface/Backend

iwantmyname promises simplicity, and simplicity is what you get. You’ll notice as soon as you go to their website that it’s so plain, it’s almost bland — which for a domain registrar, is fine.

I don’t need the design to be pretty… I need it to be functional. It should be easy to find exactly what I’m looking for, and iwantmyname’s interface accomplishes that. It’s basic and directs me right to where I need to go.

iwantmyname interface

The design has no upsells, cross sells, or visual clutter. In fact, iwantmyname prides themselves on no upselling and/or cross selling. It’s refreshing when compared to the typical onslaught of direct response offers from most domain and hosting companies. To buy your domain, you’ll follow a simple three-step checkout process that requires absolutely no “online savviness” to complete.

Transparent pricing

iwantmyname gives standard pricing per domain extension. And while their pricing is on the more expensive side (more on that in the cons), there are no setup costs, ICANN fees, or any other hidden chargers. Your domain renews automatically at the same rate every year, and you won’t be bombarded by upsells or cross sells upon checking out.

In short, what you see is what you get.

Tons of TLDs

Given iwantmyname is a global domain registrar, the company offers a plethora of top level domains (TLDs). If you’re looking for a unique domain like .kitchen or .academy, iwantmyname’s got you covered.

iwantmyname tld options

What’s great about this registrar’s selection of TLDs though is the country specific domains. Not all domain registrars offer TLDs outside of the US-only generic options. If you want to build an international presence, you’ll have a lot of availability and options with iwantmyname.

iwantmyname tld uk

Integrations

Although iwantmyname focuses solely on domain registering and managing, it does offer a plethora off apps you can easily integrate your domain with, from website builders like Squarespace to ecommerce platforms like Shopify to email providers like G Suite.

iwantmyname integrations

Not only are there are ton of integration options, but the actual integration process is incredibly simple. You don’t need any tech experience to connect your domain to these apps and services. In fact, to connect a domain to G Suite, it takes just a few clicks.

iwantmyname G Suite integration

Transfer process

Despite the ICANN process being standardized, some domain registrars make transferring your domain hell. This isn’t the case with iwantmyname.

iwantmyname transfer process

I haven’t personally transferred a domain with them, but the process looks incredibly straightforward. All you’ll need to do is unlock your domain and note the authorization code, then follow the steps your new registrar provides

Simplicity

All of iwantmyname’s pros can really be summed up in one major pro: simplicity. From the domain search to the process for updating nameserves (it’s one click), everything is straightfoward and tailored to those who need to get up and running quickly without a ton of technical experience.

It helps that iwantmyname takes such a strong interest in transparency, too. Their values definitely translate to how they do business and have designed their platform, making it a refreshingly transparent process with little confusion or convulsion.

Cons of iwantmyname

Support

iwantmyname’s interface and model is focused on eliminating any possible need for customer support. It’s simple, straightforward, and tailored toward individuals who need no tech experience to get a domain. That said — things happen. And when things happen, you need support.

I’ve never had to use iwantmyname’s support, however, their options are pretty limited. They only offer email support (they explain why here… small organization + flat rate salary + being people-centric). They do claim to have 23 of the 24 hours of the day covered Tuesday-Friday and acknowledge the holes their working on, but when you’re in a bind, it’s nice to know you have immediate access to someone… and that might not always be the case here.

Pricing

While iwantmyname’s transparent pricing structure is great (no fees, no upsells, and no change in rate upon annual renewal), the con is that their domains get pricey — especially for TLDs outside of the basics (like .com, .org, etc.).

iwantmyname pricing

There also aren’t any discounts for bundling domains, so if you’re looking to buy in bulk, you may want to look elsewhere.

No Complementary Products

iwantmyname’s focus on only domains is a pro, but it’s also a con.

There are several products that almost always go with a domain. If you want to make your site secure with SSL, you’ll need an SSL certificate associated with the domain. You can buy it separately from a third party, but from my experience, managing it with your domain is simpler.

When it comes to hosting, I like to separate my domains and hosting, but many owners prefer that their hosting and domains get bundled into one (even if it’s not ideal from a performance perspective).

NameCheap has competitive hosting; GoDaddy offers alright WordPress hosting with domains. And most hosting companies offer domain registration (or even free domains) with hosting purchase (such as InMotion or Bluehost).

Those kind of products simply aren’t available with iwantmyname. They make recommendations, but if you’re looking for the convenience of having it all in one place and not having to figure it out for yourself, you’re out of luck.

Next Steps

If you’re looking to….

  • Registrar for generic domains
  • Get up and running online ASAP without needing a ton of tech experience
  • Buy from or transfer your domain to a company who values transparency
  • Don’t need to buy a bunch of domains in bulk

…. then iwantmyname is an excellent choice for you. If that doesn’t sound like you, you can use this quiz to help you find which domain registrar would be the right fit for your business needs.

iwantmyname

iwantmyname is a New Zealand-based domain registrar company focused solely on purchasing and managing domains. It promises simplicity and transparency for global customers.
iwantmyname Review
Date Published: 08/08/2018
A bit pricier than rivals, but a solid product for those who want an easy domain-buying experience. Clean, simple, and zero tech experience necessary, but lacks complementary products.
4 / 5 stars

 

The post iwantmyname Review: Pros & Cons of iwantmyname as Domain Registrar appeared first on ShivarWeb.

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How To Advertise On Pinterest Effectively

How to Advertise on Pinterest Effectively

Pinterest was launched in 2010 and has grown to at least 200 monthly active users in 2017. The social sharing platform is designed to help people discover information on the internet. Therefore, just creating an account on Pinterest can draw viewers to your brand.

Pinning content from your own website puts it in front of a new audience. Even pinning other people’s content can draw followers to your Pinterest account. You can get more data from your account. Optimizing the SEO of your Pinterest boards can boost their organic search rankings in Google. All of these strategies are free.

The platform began experimenting with monetizing certain pins in 2014, initiating an effective way for companies to advertise. Nowadays, advertisers can create Promoted Pins, which show up alongside all of the other pins on the page. In this image, you can see that the pin that says “Get 500% more traffic” indicates that it’s promoted by Pinterest in the description below it:

In this case, Pinterest is using its platform to advertise tips for businesses. It’s always encouraging to see a company using its own advertising services. That’s one way to know that the system works.

What Is Pinterest?

First, let’s discuss Pinterest and how it works. Some people say that Pinterest is a social network. Others refer to it as a search engine. Through Pinterest, you create a profile and then “pin” visual content onto different “boards.”

It’s like a collection of virtual bulletin boards. Instead of cutting out paper images from magazines, though, you save images that you find on the internet. You can write a description or include a link with those images so that you can refer back to the website from which they came.

You can create several boards and label them however you’d like. Most people set up boards for different categories. For example, you might have boards that are labeled:

  • Home décor
  • Fun summer activities
  • Dessert recipes
  • Knitting and crochet
  • Boho style

If you’re looking for inspiration for a project, a shopping venture or content that falls in line with your interests, you can search for it on Pinterest. Your search results appear as visual pins with short descriptions underneath them. This is what came up when we searched for “watercolor tutorials”:

To find out more about each search result, you can click on it. From here, you can see the full description, the URL from which the image came, when it was published and any comments that other users have left.

Here’s where things get social. You can leave a comment or ask a question. You can also follow the original poster’s account. Therefore, simply pinning items that interest you can drive traffic back to your Pinterest page and potentially to your website.

Emarketer says that there are 2 billion monthly searches on Pinterest. The platform drives about 5 percent of referral traffic to websites.

When you log onto Pinterest, you’ll see your feed, which shows the pins that the platform thinks that you’ll be interested in. You might see pins from people you follow or a combination of content that you might care about, based on other items that you’ve pinned.

However, Pinterest prefers to show content from trusted sources in users’ feeds. Therefore, if you’re using Pinterest for your business without advertising, you need to make sure that you pin high-quality content and that your pins are receiving engagement in the form of click-throughs, saves and comments.

Why Pinterest Advertising Works

While Facebook is the largest social media platform, Pinterest is competitive with Instagram, LinkedIn, Reddit, and Twitter, according to Pew Research. Twenty-six percent of all American adults use Pinterest, and most of them are women. Pinterest reports that 40 percent of people who actively pin have a household income of at least $100K. If you sell products targeted toward women who want to shop, you’re in the right place.

Here are some other statistics about Pinterest users and their purchasing power:

  • Millenials use Pinterest as much as Instagram.
  • People who use Pinterest are ready to make a purchase.
  • 93% of active pinners use the platform to plan future purchases.
  • 73% of pinners say that brand content makes the platform more useful.
  • 61% of pinners have bought something after viewing a promoted pin.
  • 75% of saved pins are initiated by businesses.
  • People who use Pinterest spend 29% more on retail than non-users.

People search the platform for information that they can use to fuel upcoming purchases for things like home renovations, weddings, parties, vacations or having a baby. This is the place where people are looking for new information, ideas and brands. If you can provide these new ideas, you can make connections with a new audience.

Pinterest advertising looks natural. It fits into place with the other pins in your feed, and it doesn’t detract from or interrupt the user experience. Promoting your pins puts you in front of a receptive audience who is looking for products and ideas that will help them make their next move.

Types Of Pinterest Advertising

There are several types of Pinterest ads, including:

  • Promoted pins
  • Promoted video pins
  • One-tap pins
  • Promoted app pins
  • Cinematic pins

Promoted pins look just like a regular pin, except that they have the word “Promoted” at the bottom of the pin. Businesses pay Pinterest to give these priority over non-promoted pins. Once someone saves your promoted pin, it’s considered an organic find, and that person will no longer see the word “Promoted.” Other people who follow these pinners may find and save these pins, bringing you added traffic for free.

If your promoted pin contains a video, it will appear in search results, news feeds and a “More Like This” section that comes up below a clicked pin and shows similar content. The video will play automatically.

One-tap pins bypass the close-up image and “more details” page that normally shows up when you click on a pin in your feed. When a user clicks on these ads, they go straight to a landing page that you designate. You might think that this is a great way to get your audience in your lap, but some users are surprised by the change in the normal process and click off of your website quickly to get back to Pinterest.

If you are promoting an app, you can use a promoted app ad to get people to install it. The ad will include an app icon and install button so that users don’t have to leave Pinterest to sign up for your app.

Cinematic pins contain animation that moves when a user scrolls. This captures users’ attention and makes them feel like they’re in control without missing the end of the video.

5 Things To Do Before Advertising On Pinterest

Paying to promote pins can be an effective marketing strategy. However, there are a few steps that you should take before you set up your first advertisement on Pinterest.

1. Register For A Business Account

If you haven’t used Pinterest before, you’ll need to create a new account. It’s free to set up, and it takes less than a minute. Start by going to Pinterest’s Business Account page and clicking “Sign Up.”

Enter your email address, password and business name, select your business category from the drop-down menu and click “Create account.”

Follow the next steps, which are self-explanatory. These include selecting your language and country, adding your website URL and picking at least five categories in which you’re interested.

If you already have a Pinterest account, log in and click on Settings. It will say “Business Account Basics” on the top left if it’s a business account. If it’s a personal account, you can convert it to a business account by going to this link.

2. Claim Your Website

When you set up your business account, you should have added your business website URL to your profile. If you didn’t do that yet, go to your settings by clicking on the profile image on the top right when you’re logged into your account. Scroll down until you see the “Claim Website” section.

After you claim your website, you can utilize features such as:

  • Website analytics – Track traffic to pins from your site.
  • Featured logo – Add your profile picture to any content that’s pinned from your site.
  • Early access to tools – Be the first to hear about new business tools that Pinterest rolls out.

To claim your website, you’ll need to either add a bit of code to the <head> section of your website’s index.html file or download a file from Pinterest and upload it to your site’s root directory. After you do that, you can submit your website to Pinterest for review.

3. Install A Conversion Tag

You can add another Pinterest code to every page that you want to track on your website. The code is the same for every page, but you can use it to retarget people who have visited specific pages on your website.

To do this, click on “Ads” on the top left of your account, and then select “Conversion Tracking.”

Choose “Generate Pinterest Tag.” You’ll get code that you can insert between the <head> and </head> elements in the HTML of every page on your website for which you want to track visitors.

4. Upload Your List

If you have amassed a list for your newsletter, you can upload it to Pinterest so that you can target the same users with your Pinterest ads**. Just create a .csv file with the email addresses that you’ve collected over the years. Log into your Pinterest account.

**If you go this route – you need to have your audience’s consent. If you are in the EU, because it’s the law. If you are outside the EU, because you need to be cool, not creepy.

Click on Ads > Audiences.

Then, click on “Create Audience.” Choose “A list of customers that you upload” from the window that appears. Name your audience, and include the date so that you can update it a few months from now.

Pinterest will match up the email addresses from your list with those of its users so that you can show ads to the same people. In the future, you can also create “an actalike audience that behaves similarly to the one you already have.” This will choose people with similar demographics and interests as the people on your email list.

5. Pin Some Content

You can’t promote a pin unless you’ve pinned it publicly. Therefore, if you have created a new Pinterest account in hopes of setting up some ads, you should take some time to create boards and pin content for free before you put money into it.

Make sure that all of your pins contain high-quality images. The visuals are going to grab people’s attention before anything else. Therefore, they need to be top-notch.

Vertical Pins

Pinterest displays images vertically. Therefore, you need to use the correct aspect ratio to get the most out of your pins’ appearance. For years, Pinterest has claimed that a 2:3 aspect ratio is ideal. However, some pinners said that posts with these dimensions didn’t perform well. Some people even created extra-long posts to capture people’s attention.

As of June 2018, however, Pinterest said that those “giraffe pins” may be cropped and won’t show up as frequently in people’s feeds. The ideal aspect ratio is 600 pixels wide by 900 pixels high (720 x 1080 works well too). Square images look good, and they are easy to import from Instagram.

An aspect ratio of 600 x 1260 (with 1260 being the height in pixels) won’t be cropped. Anything taller will.

If you’re creating long giraffe pins, make sure that they add value. Infographics and step-by-step tutorials are ideal for these space-hogging pins.

Rich Pins

Creating Rich Pins can help people learn more about your products. Rich pins contain additional information, including:

  • App – Takes viewers to the app store for download
  • Article – Includes a headline, author and story description
  • Product – Includes pricing, availability and purchase location
  • Recipe – Includes title, ingredients, cooking times, serving information and ratings

By adding the metadata directly to the pin, brands can increase engagement. Picture a recipe that contains a gorgeous picture of the food that you’re eating with the recipe itself below it. The pins pull from the metadata on your website.

Creating Rich Pins is a two-step process. First, you must add metadata to the articles, products and recipes on your site. If you have a WordPress site, you can do this easily with a plugin like Yoast. Then, you need to verify your Rich Pins with Pinterest. Once you validate one URL with a Rich Pin on your site, you’re all set. You don’t need to validate all of the URLs with Rich Pins.

Buyable Pins

Pinterest rolled out Buyable Pins in 2015 to make it easier for its audience to shop directly from a pin. These pins list the price in blue and contain a Buy It button so that people can make a purchase right from the app. When someone clicks Buy It, they go directly to the checkout, where they can pay with a credit card or Apple Pay.

If you’re a retailer or sell your own products, you’ll need to have a Shopify store that’s linked with the Pinterest sales channel to take advantage of Buyable Pins. As long as you point a pin’s URL to the product detail page on your Shopify store, it will activate as shoppable.

Pinterest automatically matches your product feed with your pins and generates Buyable Pins for any products that you have already pinned. For any other product, you should create pins from scratch. These can include additional images so that more people can discover your products.

Buyable Pins are similar to Rich Pins in that they display additional information. Rich Pins, however, don’t send you to the checkout when you click on them.

How To Set Up A Pinterest Ad

If you’ve decided to spend money on advertising, you might wonder how to advertise on Pinterest. This is a step-by-step tutorial that teaches you how to do it.

1. Create The Ad

When you’re ready to start advertising, click on the + sign that appears toward the top right, and then select “Create Ad.”

This brings you to your Ads Manager, where you can create your campaign.

2. Set Your Goals

You’ll begin by selecting your campaign objective.

Then, you’ll enter your campaign details. You’ll have to come up with a name for your campaign if it’s new, or you can select an existing campaign from the drop-down menu. You’ll also designate your daily and lifetime budget for the campaign here.

Then, decide on your campaign placement, which includes whether you want to make your ads one-tap. This feature can’t be edited once your campaign starts running.

If you’re creating an app install ad, you will have the option to select whether to optimize the campaign for completed installs or visits to the app download page. Both are charged on a cost-per-click basis. Pinterest also has direct integrations with mobile measurement partners, or MMPs, which help you track the install performance.

Finally, click “Create campaign and continue.”

3. Set Up An Ad Group

An ad group is a set of promoted pins that fall under the same campaign. You can have multiple ad groups for one campaign, which means that you will have a separate budget for your ad groups than you do for the campaign as a whole.

Understanding Ad Groups

Each ad group can have multiple promoted pins within it. You can assign different budgets and targets to each ad group, though. Therefore, you can use ad groups to set up unique budgets for different marketing areas, such as regions, demographics or products. You can also use ad groups to test the design, placement and objectives of your advertisements without building separate campaigns.

For example, you could create separate ad groups with maximum daily budgets to target:

  • Your email list
  • People who have visited related pages on your website
  • Actalike audiences

To keep everything straight, you should name your ad group based on its organizational structure, such as who you’re targeting or what promoted pins are showing up within that group.

4. Create A Target Audience

On the ad group page, you’ll be asked to create a target audience. This helps you get your ads in front of the right people. You can target viewers based on the following criteria:

You’ll need to give this audience a name and description. If you choose to retarget people who have visited your website, you’ll have to create a Pinterest tag to track them. If you choose to target individuals from an email list, you’ll be asked to upload the list.

You’ll be able to further clarify your audience by interests, such as boards and pins that they’ve interacted with in the past, keywords, languages, locations, devices and genders.

5. Create Your Maximum CPC Bid

On the page where you create your ad group, you’ll be asked to set a maximum CPC bid. This is the maximum amount that you want to pay per audience action, whether that’s impressions, clicks, engagement or app download. You won’t be charged the full bid unless it’s necessary to beat out the next-highest bidder.

6. Select Your Promoted Pin

Now, you can select the pin that you want to promote. You can only choose from items that you’ve publicly pinned. The pin doesn’t have to be one that you have initiated through your own website, although it would probably be a good idea to use an image that you’ve created.

Next, you’ll give the promoted pin a name (optional) and set the URL of the landing page that you want visitors to end up on when they click on it.

Consider the URL carefully. Ideally, you’ll send people who click on your ad to a page dedicated to your Pinterest audience. The landing page should have something to do with the pin that led people to it. If you’ve added Pinterest tag code to your website, you’ll be able to track the success of each promoted pin.

Click “Promote Pin” when you’re finished. The ad will go to Pinterest for review, which can take 24 hours. At this time, add your billing details so that you can pay for your ad once it’s approved.

The Quick Way To Promote A Pin

Pinterest also provides a way to promote your pins in about 10 seconds. Go to your profile and hover over a pin that you want to advertise. Click on the Promote button.

A window will open up where you can add all of the promotional details, including the URL, daily budget, campaign duration, target audience and keywords.

Tips And Tricks For Optimizing Your Pinterest Advertising

Just putting yourself out there isn’t always enough to gain an audience. Instead of wasting your dollars by advertising blindly, follow this advice to get the most out of your budget.

Promote The Best Pins

You might wonder what pins to promote when you advertise on Pinterest. Those with strong visuals do best. Making multiple pins for the same product is a good idea. You can show different angles, styles and descriptions to pull in different customers. Adding your brand name or logo to the image improves credibility.

If you sell products, Pinterest says that photographing them in lifestyle shots is more effective than displaying the product on its own. For example, a fashion pin should show someone wearing the clothing in a real-world setting. Home décor pins do better when they concentrate on the product instead of people. Hair and beauty products get great engagement when the items are displayed against a plain, contrasting background.

Most experts recommend promoting pins that are already doing well. Even though you might figure that boosting a low-performing pin could help it get in front of your audience, promoting a high-performing pin is more likely to give you results. Wouldn’t you want to pay for results as opposed to a lackluster reception to your ad?

When you’re picking a pin in step 3 of the ad creation process, you have the option of choosing from all pins, 30-day most clicked pins or 30-day most saved pins. Use this to your advantage to promote your most engaging content.

Add Text To Your Pins

Even though Pinterest relies on photos, it doesn’t hurt to add a little text to your images. The text overlay should clarify what viewers are looking at without detracting from the design as a whole. The words shouldn’t detract from the aesthetic. A simple overlay works wonderfully.

Make sure that you’re using the description wisely too. A call-to-action helps users stay engaged. You can ask people a question or give an instruction, such as “Learn more” or “Buy now.” You might even try having your call-to-action say, “Pin this for later” to remove the urgent sales quality but encourage people to save your pin.

Consistently Monitor And Analyze Your Ads

It’s hard to predict what’s going to resonate with viewers. Pinterest is a visual platform, and some images may capture more attention than others. When you’re just starting out, test everything, including the:

  • Image
  • Description
  • Call-to-action
  • Keywords
  • Bids
  • Audiences

After doing this consistently for a while, you’ll begin to notice which combinations are more effective.

Focus Your Keywords

Although you’re allowed to include up to 150 keywords with a promoted pin, you don’t have to use all of them. If you’re all over the place, you won’t get many click-throughs. Think about the way that your audience interacts with Pinterest.

The keywords should match the way that your target audience uses the platform (similar to how you “theme” keywords for SEO). Make sure that the keywords are also consistent with the information in the pin and the landing page to which they’re directed.

Because Pinterest is a search engine, keywords are crucial to your pins’ visibility. Create your descriptions the way that you would create meta tags for a web page’s title and description. Using trending keywords earlier in the text will help your pins get noticed.

When you place pinnable images on your website, make sure that you include keywords in the alt text. Your boards should contain long-tail keywords. Use Pinterest Analytics to track which pins get the most impressions and experiment with the keywords that you use.

Add Value

The best practices for advertising on some other platforms involve using a call-to-action to send people to a lead page. However, people who search using Pinterest are looking for information. They might get annoyed if they come across your promoted pin, click on it to investigate it further and reach a page that simply asks them for their email address.

An effective way to use Pinterest for advertising is to send people to a landing page where they can explore what you offer. You can certainly include a lead generation form on this page, but don’t make it the only asset at that URL.

Group Boards

Group boards are sometimes referred to as shared, community, collaborative or contributor boards. Using them can lead to significant increases in traffic.

More than one person can add pins to a group board. Therefore, when anyone adds pins to the board, those pins may appear in the home feed of anyone who follows any of the board members. This exponentially increases your reach.

If you focus on sharing your own content to group boards, you’ll gain exposure for your brand. Keep the content relevant, however.

Because Pinterest rewards high-quality pins with exposure, make sure that you join the right group boards. Those that are targeted to a specific theme usually have more traction with an audience and get more engagement. Click on several of the pins on a group board that you’re thinking of joining to make sure that the links aren’t broken or redirect to a spammy or inappropriate site.

Pinterest is an opportune way to expose your brand to a new audience. The platform isn’t just used by crafty people, DIY-ers and foodies. Travel, fashion, design, hobbies, health and beauty, entertainment, accessories and sporting goods are commonly searched categories on Pinterest. Creating a business account for your brand is free, and you can play around with promoting your pins at a low cost to determine whether it works well for your business.

Next Steps

Pinterest holds a lot of opportunity for businesses of all sizes. It’s also straightforward and fairly risk-less to experiment there.

You’ll learn more from running a single experiment than any blog post – so go for it!

If you want to know other ways to use Pinterest for marketing, check out Nate’s post on Pinterest & SEO research in addition to Using Pinterest Analytics.

The post How To Advertise On Pinterest Effectively appeared first on ShivarWeb.

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Shopify VS 3dcart

If you’re looking into building an online store, you’ve probably seen mention online of both Shopify and 3dcart. Both of these are fully hosted SaaS (Software as a Service) solutions, and both boast usability and plentiful eCommerce features. These shopping carts call themselves all-in-one solutions, meaning that they will provide you with site hosting, web security, and customer support, all for one monthly fee.

Let’s start with a quick overview of each eCommerce platform:

Shopify VS 3dcart
Tie Pricing Tie
✓ Ease of Use
Features ✓
✓ Web Design
Tie Integrations & Add-Ons Tie
Payment Processing ✓
Tie Customer Service & Technical Support Tie
Tie Negative Reviews & Complaints Tie
Tie Positive Reviews & Testimonials Tie
Tie Final Verdict Tie
Read Review Read Review
Visit Site Visit Site

Shopify and 3dcart clearly offer their users a lot, but how do they stack up against each other? In this article, we’ll go over the price, features, and design editors of each solution. By the end of this article, you’ll have a clear idea of which software better fits your business.

Shopify is a Canadian eCommerce solution, which has grown since 2006 to host more than 600,000 stores worldwide. Shopify’s claim to fame is usability and affordability. Merchants at all stages will be able to access the software and use it to build a site to their liking.

Shopify’s downfall, however, is related to this usability. Because Shopify aims to provide easy-to-use features, they often fail to add more advanced functionality. Users have to add-on these advanced features with integrations and applications.

3dcart3dcart, on the other hand, is a feature-rich eCommerce solution that is built to serve merchants large and small. They offer a range of pricing options so that users can select a plan that fits their budget. 3dcart is a less popular solution than Shopify, currently hosting over 22,000 customers, but it is still a main player in the eCommerce industry.

However, 3dcart is not a perfect solution. While the platform is still relatively easy to learn, it is not quite as intuitive as Shopify. In addition, users often report that 3dcart’s customer support is not reliable.

Keep reading for more in-depth information on each of these platforms. Learn which software is best for you.

Don’t have time to read an entire review? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

Web-Hosted Or Licensed

Both services are web-hosted.

Hardware & Software Requirements

None. You’ll only need a computer, internet access, and an up-to-date web browser.

Pricing

Winner: Tie

Pricing plan for 3dcart and Shopify follow a similar model. Both are available as a monthly subscription in which price is based on features. Neither service requires you to sign a contract, although you can get a discount on your monthly rate if you commit for a year or more. What’s more, Shopify and 3dcart both offer enterprise-level platforms for users who need a higher level of support and capabilities.

Shopify’s plans are billed on a month-by-month basis. If you choose to sign on for one year, you can benefit from a 10% discount on your plan, and if you pay for two years, you’ll get a 20% discount.

One way in which Shopify’s pricing is different from many eCommerce platforms is that Shopify charges transaction fees. You will be charged these fees (0.5%-2.0% based on your plan) in addition to the processing fees that you’ll pay to your payment processor of choice. Shopify will waive these transaction fees if you use their in-house payments solution, Shopify Payments. You will still have to pay processing fees to Shopify Payments, but you won’t be charged the additional transaction fee.

Here’s a quick overview of plans:

  • Shopify Lite Plan (No Online Store Included): $9/month
    • Transaction Fee: 2.0%
  • Basic Shopify Plan: $29/Month
    • Transaction Fee: 2.0%
    • Two Staff Accounts (In Addition To The Owner’s Account)
  • Shopify Plan: $79/Month
    • Transaction Fee: 1.0%
    • Five Staff Accounts (In Addition To The Owner’s Account)
  • Advanced Shopify Plan: $299/Month
    • Transaction Fee: 0.5%
    • Fifteen Staff Accounts (In Addition To The Owner’s Account)

With 3dcart, you’ll be billed monthly. However, if you pay in advance for a full year on the platform, you’ll receive a 10% discount. Keep in mind that 3dcart does not allow refunds, so be sure 3dcart is the right software for you before you commit for a year.

All of 3dcart’s regular plans (excluding the Startup Plan) come with unlimited products and bandwidth, free domain registration, API connectivity, and 24/7 phone support.

  • Startup Plan: $19/Month
    • 1 Staff User
    • 100 Products
    • Sell Up To $10K/Year
  • Basic: $29/Month
    • 2 Staff Users
    • Unlimited Products & Bandwidth
  • Plus: $79/Month
    • 5 Staff Users
  • Pro: $229/Month
    • 15 Staff Users

Pricing for 3dcart and Shopify is very similar. Your choice will depend on how many staff users your business needs and how Shopify’s transaction fees would affect you. For our comparison, we’ll call this a tie.

Ease Of Use

Winner: Shopify

For many merchants looking for eCommerce software, ease of use is the number one priority. Fortunately, both Shopify and 3dcart provide that ease of use to all their users.

Shopify is one of the most intuitive eCommerce platforms on the market. Try out the admin for yourself with a free 14-day trial, no credit card required. Here’s what you’ll find when you first create your account:

Adding products is easy. All of the information you’ll need to enter is available on one page. Just fill in the fields provided.

Discounts are similarly easy to set up, and you can make them specific to certain products or categories. You can limit your discounts to customer groups, number of uses, or minimum order total. There are also BOGO discounts available.

Shopify also makes site customization accessible to all merchants. Read more in our web design section.

3dcart works to make their software accessible to all merchants, regardless of technical experience. Try out the platform with a 15-day free trial, no credit card required.

When you sign into your account, you will immediately be presented with a setup wizard. This wizard and the available tutorial videos will help you locate and learn to use some of the more basic features.

3dcart’s dashboard is user friendly. You can find everything organized in the toolbar on the left. Most of this organization makes sense, but there are a few features that are buried where you wouldn’t expect them. ‘Discounts,’ for example, is under a tab called “Promotion Manager.”

Adding a product with 3dcart is unique because it involves a two step process. You’ll start by entering basic product information like images, product name, and a product description. Once you’ve saved that page, you’ll be able to add more advanced information. On this page, you’ll be able to adjust your shipping and inventory information, write SEO descriptions, and more.

Discounts follow the same two-step model. The more detailed (second) page lets you apply your promotions to specific categories, to an order that includes a specific product, and more.

While we love that 3dcart’s dashboard, we have to award this category to Shopify. 3dcart is just not quite as intuitive as Shopify. There is a slight learning curve to overcome, and a few features are difficult to find in the admin.

Features

Winner: 3dcart

As we’ve stated, Shopify comes with all of the basic features merchants need. However, advanced functionality often requires add-on applications. Let’s take a look at a few of the features that come built-in with Shopify:

Front End Features

  • Language Capabilities: List your site in over 50 different languages.
  • Automatic Shipping Rates: Users on the Advanced Plan can integrate with UPS, USPS, and FedEx to calculate shipping rates. All users have access to Shopify Shipping, which lets you calculate shipping rates, and purchase and print shipping labels.
  • Abandoned Cart Recovery: Automatically send an email to remind customers about items they left in their cart.
  • Integrate With Shopify POS: Sell in person with Shopify’s Point Of Sale (see our review) system.

Back-End Features

  • Customer Segmentation: Group your customers by location, shopping tendencies, and demographics. Use those customer groups to market more effectively.
  • Dropshipping Apps: Shopify integrates with dropshipping apps like Ordoro, Inventory Source, and eCommHub (now HubLogix). Learn how to start a profitable dropshipping business with Shopify.
  • SEO Best Practices: Shopify includes many SEO tools, including a customizable H1, and automatically generated sitemap.xml, and the ability to write titles, meta tags, and product tags.
  • Discounts: You can create discount codes and coupons, including BOGO (Buy One, Get One) discounts. Gift cards are available at higher plans.
  • Digital Products: Sell physical and digital products on your site.
  • Bulk Import/Export: Make bulk edits to your products, or use the bulk import feature to easily migrate from another software.

3dcart, on the other hand, includes many of the bells and whistles that Shopify is lacking. For example, 3dcart includes the option to enable one-page checkout on your site. Here are some of the features you get with 3dcart:

Front End Features

  • Sell Digital: Let customers download products immediately after purchase.
  • Checkout Options: Choose to enable either one-page or three-page checkout.
  • Product Images: Include multiple product images, image zoom, and videos on product pages.
  • Promotions: Create gift certificates, discounts, and coupons.
  • Automatic Calculators: Provide real-time quotes for taxes and shipping at checkout.
  • Abandoned Cart Saver: Remind customers to complete transactions.
  • Blog: Include a blog on your site to boost your SEO and add value to your site.

Back-End Features

  • Inventory Management: Monitor low stock and make sure inventory is accurate.
  • SEO: Use a variety of tools to optimize your organic traffic.
  • Bulk Import / Export: Migrate platforms and make bulk edits.
  • POS: Sell in-person with 3dcart POS.

This one is close, but 3dcart has a few more features that are not available with Shopify. So, we’re giving the win to 3dcart.

Web Design

Winner: Shopify

Shopify is well-known for its beautiful and responsive web design options. In the Shopify Themes marketplace, you can find 64 theme options, 10 of which are free. Take a look at one premium theme below:

There are a few ways you can go about customizing your theme. Users with little technical experience can use a WYSIWYG editor to make changes to site content. For example, you can update headings, categories, and button text. Shopify’s drag and drop editor, Sections, lets you make larger changes to your storefront. Use Sections to add and move widgets on your storefront. Shopify also offers code editors for the more technologically inclined. Shopify uses a language called Liquid, which some developers like and some don’t.

3dcart, on the other hand, offers 90 free themes, which is many more than Shopify. All of these themes are mobile responsive. In addition, there are a few dozen premium themes available from $99 to $199.

Users sometimes complain that 3dcart’s themes are dated, and I tend to agree. That isn’t to say that the themes are ugly; they just don’t have that sleek look I’m used to finding on modern eCommerce platforms.

You’ll have to edit these templates primarily using the HTML and CSS editors. 3dcart also includes a limited WYSIWYG editor for buttons, tabs, etc., and a drag-and-drop editor for older HTML5 themes (you must request to have this editor enabled). It isn’t a perfect editor (which is why it isn’t automatically available), but it could be a help as you learn your way around the code editors.

Integrations & Add-Ons

Winner: Tie

Both 3dcart and Shopify offer plenty of integrations and add-ons to further functionality.

There are over 1500 apps available in Shopify App Store, which essentially guarantees that there’s an app to fill whatever feature gap you may have. Unfortunately, for many merchants, multiple applications are necessary, and the costs of those add-ons can quickly add up. Shopify also has an API that you can use to develop your own own applications.

In the same way, 3dcart offers integrations for a variety of features (including order management, shipping, security, social media, dropshipping, channel management, advertising, and more.) Users of 3dcart also complain that the cost of these add-ons can quickly become expensive. 3dcart also has a RESTful API available.

Payment Processing

Winner: 3dcart

Shopify integrates with over 100 gateways.

In addition, Shopify has its own in-house payment solution called Shopify Payments. As we stated in the Pricing section of this article, if you use Shopify Payments, Shopify will waive their additional transaction fees. Shopify Payments is currently available to merchants in the US, Puerto Rico, Canada, the UK, Australia, New Zealand, Singapore, Japan, Hong Kong, and Ireland.

Credit card processing rates for Shopify Payments are based on a user’s Shopify plan. Take a look at the fees for each plan in the screenshot below:

Keep in mind that Shopify Payments is not a perfect solution, and there are many complaints online about withheld payments and cancelled accounts. Read our full review of Shopify Payments for more information.

3dcart connects with over 100 payment gateways. They do not offer an in-house payment solution, but they also don’t ding you with transaction fees if you use a third party processor, which in my opinion is a much bigger deal.

The winner here is 3dcart.

Customer Service & Technical Support

Winner: Tie

Merchants using Shopify have access to 24/7 support via email, live chat, and phone. Self help resources include a knowledge base, a community forum, videos, podcasts, and guides. You can also hire a Shopify expert to help you through a particularly rough patch.

I’ve seen mixed reviews of Shopify’s support team. Some users say they’re helpful, while others blame them for reading from a script and being informed about the product.

3dcart also offers 24/7 personalized support via email, live chat, phone. Resolve issues on your own with a knowledge base, video tutorials, a support forum, webinars, and e-university courses.

Not too surprisingly, I have also seen mixed reviews of 3dcart’s quality of support. Users frequently complain about delays in response time via live chat (in my experience “live chat” is more like another way to submit a web ticket), but response times for web tickets and phone calls are decent.

Another tie here, folks.

Negative Reviews & Complaints

Winner: Tie

Surprisingly, complaints about Shopify and 3dcart are very similar.

Shopify is often blamed for including only the basics in their platform. You’ll have to find a few extensions in the Shopify App Marketplace in order to access more advanced features. And unfortunately, costs for these add-ons can quickly add up. Users also frequently complain about Shopify’s customer service. Some users have less than positive experiences. Finally, that transaction fee continues to be a frustration for many merchants, as does Shopify Payments’s tendencies to cancel accounts and withhold payments.

Users of 3dcart also complain about customer support, saying they are very slow to respond to inquiries. In addition, 3dcart merchants dislike that add-ons can be expensive, especially when you need to use multiple extensions. Finally, some merchants state that 3dcart’s available design templates are dated, and that they’d like to see more current designs.

Because these negatives are so similar, we’re calling it a tie.

Positive Reviews & Testimonials

Winner: Tie

Users of Shopify and 3dcart have similar things to say about the advantages of each platform. A few commonalities include the low monthly price of running your store, strong ease of use, and good customer support.

This final advantage may be confusing as we’ve also included it in the complaints section above. It is very common to see a 50/50 split between positive and negative comments on customer service. Both Shopify and 3dcart have these mixed reviews.

One notable difference is that Shopify is celebrated for its themes while 3dcart is praised for its features. If you scroll up to the negatives section you’ll see that users often complain about Shopify’s features and 3dcart’s themes. It’s interesting to see that what is a strength of one platform is a weakness of the other.

The two platforms tie in this category as well.

Final Verdict

Winner: Tie

It’s always disappointing to end on a tie, but with such a close race, we don’t think it’s fair to call a definitive winner. Your decision will depend on your business’s needs.

Are you looking for an easy to use platform with beautiful design templates? Try Shopify.

Are you willing to overcome a slight learning curve to uncover a few more advanced features? 3dcart is your best bet.

We will say that overall we think Shopify better fits the needs of most merchants, which is why we’ve given Shopify a perfect score of 5 stars in our full review while 3dcart has 4.5 (see our review). However, it’s evident here that both shopping carts are strong options. We recommend you sign up for a trial of each eCommerce platform and decide for yourself which option you prefer.

Get Started With Shopify

Get Started With 3dcart

The post Shopify VS 3dcart appeared first on Merchant Maverick.

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5 Shopping Carts For Starting An eCommerce Business In Canada

best canada ecommerce platform

Are you a Canadian seller looking to set up an online store? Or are you an American merchant hoping to sell products in Canada? If so, you’ve come to the right place.

In this article, we’ll be covering the top 5 eCommerce solutions for Canadian sellers. Each shopping cart included here provides the logistical features that Canadian merchants need for their online stores. What’s more, all of the shopping carts in this article are of top quality, each one earning a perfect five-star review.

Here are a few of the Canada-specific features we’ve looked for in each of the eCommerce solutions presented below:

  • Calculate tax rates for Canada
  • Display prices and accept payment in CAD
  • Integrate with Canada Post for real-time shipping rates
  • Support multiple languages, such as French

We’ll kick off the list with a couple of our favorite Canada-based shopping cart solutions, and then we’ll move onto some American software solutions that also work for Canadian merchants. Let’s get started!

Need a payment processing service? Check out the best and worst Canadian merchant accounts providers. Don’t have time to read an entire review? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

Review
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Best Choice For Small to enterprise businesses with little technical skill Small to large businesses with some technical skill Small to large businesses with some technical skill Small to large businesses with advanced technical skill Large B2B businesses with some technical skill
Based In Canada Yes Yes No No No
SaaS Yes Yes Yes No Yes
Beginning Pricing Structure $29/month + 2.0% transaction fee $19/month for 75 orders $44.95/month Free $299/month
Free Trial Yes Yes Yes No Yes
Ease Of Use Easy to use Moderate learning curve Moderate learning curve Steep learning curve Moderate Learning Curve

Read on for more details about each eCommerce solution.

Shopify

Based out of Ontario, Canada, Shopify is our first recommendation for Canadian merchants seeking an easy to use shopping cart solution. Shopify is the perfect example of an SaaS (software as a service) solution, which means that Shopify handles the technical aspects of running an online store. For a monthly fee (plus transaction fees) Shopify provides hosting, web security, and technical support.

Shopify is designed for merchants with little to no development experience, so it’s perfect for smaller merchants who want to get their products to market quickly. However, that does not mean that Shopify is limited to exclusively these merchants. The software is scalable, so large or enterprise level businesses can also use Shopify to their advantage.

Pricing for Shopify is relatively low, and all plans include unlimited storage, bandwidth, and products. You can subscribe to their Basic Shopify Plan for just $29/month (+ 2.0% transaction fee). For more advanced features, you’ll have to subscribe to a higher level plan. One step up is the Shopify Plan at $79/month and the next step is the Advanced Shopify Plan at $299/month.

Pros

As one of our favorite, most versatile solutions, Shopify has a lot to offer merchants. Here are a few of the biggest perks of using Shopify:

  • Ease Of Use: Shopify is known for their simple UI. Uploading products is a breeze, and you can make changes to your storefront design with a drag-and-drop tool.
  • Elegant Design: The Shopify marketplace comes stocked with beautiful, responsive, ready-to-use themes. Ten of these themes are available free of charge, and the rest cost between $140-$180.
  • Good Customer Service: 24/7 customers support is available on all pricing plans via email, phone, and live chat. Some users report excellent interactions with support reps, although other users have a different experience (see Cons below).

Cons

Despite all of its positives, Shopify is not a perfect solution. There are still many ways Shopify can continue to improve. Here are a few of the things users complain about on online forums:

  • Limited Features: This is the biggest complaint users have about Shopify. While Shopify includes all of the basic features sellers need to initially set up their store, there are not many advanced features available. In order to access more advanced features (like B2B selling options, single page checkout, etc.), you’ll have to purchase the appropriate add-ons. This leads us to our second complaint.
  • Add-Ons Add Up: Although Shopify’s plans are affordably priced, costs of using Shopify for your online store can quickly add up once you start using extensions. Extensions and add-ons from the Shopify marketplace are billed monthly.
  • Poor Customer Support: This contradicts the “pro” I mentioned above. Reviews are mixed when it comes to customer support. Some users have great experiences. Others end up frustrated.

Canada-Specific Features

Because Shopify was created by Canadians, you can expect the software to offer enough features to support Canadian sellers’ specific needs. Here’s how they handle Canada-specific selling:

  • Multi-Lingual Features: Have your storefront, checkout, and emails display in multiple languages. Shopify has also recently introduced a beta for a multi-lingual admin. Languages currently supported include French.
  • Multiple Currencies: Display pricing in multiple currencies using a drop-down currency picker. Accept multiple currencies.
  • Shopify Shipping: Use Shopify Shipping to calculate and display shipping rates for multiple carriers, including Canada Post, UPS, USPS, and DHL.
  • Tax: Set tax rates for countries and provinces.

Get started with Shopify by signing up for a free 14-day trial, no credit card required.

Read our full Shopify review

Visit the Shopify website

LemonStand

Founded in 2010, LemonStand is an SaaS eCommerce solution with headquarters in Vancouver, BC. Like Shopify, LemonStand provides merchants with hosting, customer service, and site security.

One notable trait about LemonStand is that their design templates are completely customizable. The design is all open source, so if you have the proper know-how, you can change nearly every aspect of the look and feel of your store.

Pricing for LemonStand is based on the number of orders you process each month. We like this pricing model because all features are included with all plans. However, merchants who process many orders each month with very narrow profit margins might be turned off by this pricing model. You can begin with the Starter plan ($19/month for 75 orders) or move up to the Growth plan ($69/month for 300 orders) or Professional plan ($199/month for 1000 orders). There’s also a Premium plan available for even larger sellers.

Pros

We deem LemonStand a 5-star solution, and it seems many users would agree. Here’s what current users praise most frequently on comment boards and review sites:

  • Customizability: If you have the technical experience, you can do a lot with LemonStand. In particular, you will be able to change many aspects of the look and feel or your storefront.
  • Progress: LemonStand is constantly working to add new features to their software and improve existing features. This progress is encouraging.
  • Good Customer Service: LemonStand’s representatives are helpful, courteous, and timely.

Cons

LemonStand isn’t a perfect solution, however. Here are a few of the complaints I’ve found:

  • Missing Features: LemonStand is constantly adding new features, in part because the software is still missing some advanced functionality. Users are hopeful that these gaps in features will be filled soon.
  • Technical Skill Required: Web design with LemonStand requires at least some knowledge of HTML and CSS. If you don’t have that knowledge, you should be able to hire someone who can take care of design issues for you.
  • Lacking Documentation: LemonStand provides documentation as a form of self-help technical support. Unfortunately, some of that documentation is not very detailed. Documentation can occasionally be difficult to follow.

Canada-Specific Features

Here’s how LemonStand supports Canadian merchants:

  • Canada Post: LemonStand integrates with Canada Post so you can provide real-time shipping rates.
  • Taxes: Use tax classes to define tax rates by location. Alternatively, you can integrate with Avalara for more detailed tax calculation.

Surprisingly, I was not able to find any information about displaying your storefront in multiple languages and currencies. However, this doesn’t necessarily mean they are unavailable (especially since LemonStand is a Canadian based company). Comment below if you have any information on the matter.

Test out the software for yourself with a free, commitment-free 14 day trial. Or, read our full review for more information!

Read our full LemonStand review

Visit the LemonStand website

PinnacleCart

PinnacleCart was developed with the intention of helping merchants promote and sell their products, regardless of technical ability. As SaaS software, PinnacleCart gives you the ability to add and edit products, process orders, create marketing materials, and customize your site design. And although PinnacleCart is not a Canadian company, they do provide many of the logistical features that Canadian merchants need.

Pricing for PinnacleCart is based on traffic and storage. All features come included with every plan. These features include unlimited products, daily backups, phone and email support, and an SSL certificate. Pricing is available in three tiers: $44.95/month, $94.95/month, and $199.95/month.

Pros

Pinnacle Cart is another five-star solution. Find out what makes it great:

  • Ease Of Use: Once you conquer the initial learning curve, using your PinnacleCart admin should be second nature.
  • Customer Support: Users are happy with the support they receive from PinnacleCart.
  • Good Marketing Features: Use widgets to market your products on any website, and integrate with social media to further your reach. PinnacleCart’s SEO features are also generally well praised.

Cons

Some PinnacleCart users, however, may have a different experience. Here are a few cons we’ve noticed:

  • Learning Curve: Users who are new to PinnacleCart (and new to eCommerce in general) will have to overcome a slight learning curve when they first begin using the software.
  • Difficult Customization: Some users have trouble customizing their design.
  • Not International Friendly: PinnacleCart does not offer many languages or currency options. In addition, users have some difficulty accepting payments outside of the US and Canada.

Canada-Specific Features

Although PinnacleCart is not the best solution for cross-continental selling, they offer plenty of features for selling within Canada:

  • Canada Post: Add real-time shipping for Canada Post.
  • Automatic Tax Calculation: Use flat-rate tax options to set up tax rates by state and province. Integrate with Avalara Ava Tax or Exactor Tax for more detailed tax estimates.
  • Accept Multiple Currencies: List your prices in multiple currencies and accept payments in multiple currencies.
  • Add French Language Options: Choose to display your site in multiple languages.

Try out the platform for free for two weeks, no need to hand over any credit card information. For more details on pricing and features, view our full review.

Read our full PinnacleCart review

Get Started With PinnacleCart 

Magento

Until now, we’ve discussed exclusively SaaS platforms that favor ease of use over customizability. Magento is the opposite. As one of the eCommerce industry’s most popular open-source software, Magento is highly customizable and scalable, and it’s perfect for merchants with greater developing skills.

Another advantage to Magento is that it’s totally free to download. However, that doesn’t mean Magento costs $0 to implement. Because Magento is open-source, you will be responsible for finding hosting, maintaining security, and hiring developers (or being your own developer) to design your site and add necessary features. There is no Magento support available. Your only options are to resolve issues on your own or pay a developer to fix things for you.

As you might imagine, Magento is more difficult to implement than the SaaS solutions we’ve discussed above. However, Magento’s strong feature set and customizability make it a good option for fearless merchants.

Pros

Take a look at the advantages that come with Magento:

  • Features: Magento provides a robust feature set right out of the box. Add even more advanced features through integrations or develop your own extensions with the available API.
  • Strong User Community: Magento is used by 240,000 merchants around the world. Join a wide community of sellers and developers. Find solutions in Magento’s community forum or hire a Magento developer for select jobs.
  • Scalable & Customizable: Use Magento to build the online store system that your business needs.

Cons

As you might expect, Magento comes with its challenges. Many of these challenges relate to ease of use. Take a look:

  • Steep Learning Curve: Many sellers find Magento difficult to learn. You will need to have some experience with coding or be able to hire a developer.
  • Expensive: Although the software is free to download, there are always expenses related to operating an online store. Be sure to consider web developer costs as well as the expense of hosting, adding integrations, and maintaining security.
  • No Customer Support: You can use self-help support routes or hire a developer. Magento does not provide customer support for their open source software.

Canada-Specific Features

Magento is built for merchants worldwide. The software includes many international selling features, which benefit Canadian sellers.

  • Languages: Choose from many, many available languages. Set up multi-language store views so that you can feature multiple languages without creating multiple sites.
  • Accept CAD: Accept CAD. Implement “dual currencies” to accept both USD and CAD easily.
  • Taxes: Manually add tax rates and rules, or integrate with AvaTax for more detailed (and easier) tax calculations.
  • Canada Post: Use integrations from the Magento Marketplace to add Canada Post shipping calculations to your store.

Magento does not offer a free trial because the software itself is totally free to download. Test out the software by downloading it for free, or read our review for more information.

Read our full Magento review

Zoey

If Magento sounds great, but you’re turned off by that “steep learning curve,” you might look into Zoey. Zoey offers the functionality of Magento paired with an ease of use that rivals Shopify. Sound perfect, doesn’t it? The only downfall: the price. Zoey is designed to be a B2B eCommerce platform with B2C capabilities. It is therefore intended for merchants beyond the startup phase, and the price reflects that.

Nevertheless, we think Zoey is a fantastic option. In particular, we love Zoey’s robust drag-and-drop storefront design tool, which lets all merchants make changes to their sites with zero coding. In addition, we love Zoey’s extensive feature set that includes strong capabilities for wholesale selling.

Pricing for Zoey is divided into two tiers: Entry ($299/month) and Power ($499/month). A step up in pricing includes more staff account permissions, the ability to list more SKUs, priority customer support, and more.

Something important to note: Multi-language and multi-currency features are only available on the Power plan.

Pros

There’s a lot to love about Zoey. Here are just a few of those positives:

  • Easy Setup: It’s easy to get your store up and running. Zoey also offers migration services to make the transition from another eCommerce platform easier.
  • Feature Rich: Zoey comes with lots and lots of features already built-in, so you won’t have to use so many add-ons.
  • Drag & Drop Editor: Zoey’s drag and drop editor gives you control over your site’s look and feel. You can use it to change many, many aspects of your storefront.

Cons

However, there a few drawbacks to using Zoey. We’ve compiled a few potential issues:

  • Pricey For Smaller Sellers: Zoey’s monthly subscription rates are significantly higher than any of the other solutions in this list. These rates are likely too high for merchants who are just starting out.
  • Limited Customizability: Although Zoey is similar to Magento in its features, it is not similar in customizability. Since Zoey is not open source, you will not be able to customize every aspect of your store. So, if you want any additional features, you’ll have to add them via integrations or wait until Zoey releases those features in an update.
  • “Heavy” Platform: If you add on lots of extensions, your platform can get a bit bogged down and not run as smoothly as you’d like.

Canada-Specific Features

Zoey provides sellers with multiple international sales tools, which Canadian merchants can use to their advantage.

  • Multi-Lingual: Sell in 80+ languages.
  • Multiple Currencies: Display prices in 168+ currencies and accept payments with 50+ international payment gateways.
  • Taxes: Zoey includes tax support for many countries, including Canada.
  • Shipping Integrations: Zoey does not offer a direct link to Canada Post, which is unfortunate. Access Canada Post with a shipping software extension like Ordoro or ShipStation.

As you’d expect, Zoey offers a 14-day free trial, no credit card required. Test the platform out for yourself or learn more with our full review.

Read our full Zoey review

Get Started With  Zoey

Final Thoughts

We hope you’ve found one or two shopping carts that might fit your business’s needs. Take a look into our full review of each potential eCommerce solution to learn the details about pricing, features, and customer service.

And when you have a better idea of what each shopping cart provides, we always recommend you take advantage of a free trial to test out the software yourself. Test out your daily operations, and try to “stump” the software with complex products and promotions.

Best of luck in your search for a Canadian-friendly eCommerce platform! There are lots of great options out there, you just have to find the one that works for you!

Need a payment processing service? Check out the best and worst Canadian merchant accounts providers.

The post 5 Shopping Carts For Starting An eCommerce Business In Canada appeared first on Merchant Maverick.

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15 Best Touchscreen POS Systems

touchscreen cash register

Touchscreens are everywhere, and the point-of-sale industry is no exception. Touchscreen POS systems are more intuitive and easy to learn than traditional legacy POS software, and many cloud-based systems employ the same kind of iPad and Android tablets that your employees already use every day at home. Whether you’re running a restaurant, a retail outlet, or another type of business, a modern touchscreen POS system helps keep your sales moving and your business data secure. Besides simple point-of-sale features, most of these cloud-based systems also have advanced reporting capabilities, business management features, and integrations with other popular business software.

Arguably, the only problem with touchscreen point of sale systems is that there are so many different products to choose from. Do you go with a proprietary-hardware solution like Clover, an Android POS system like Toast, an iPad POS like Revel, or an open-source POS like Vend? In my opinion, the most important consideration when choosing a touchscreen POS is not just iPad vs. Android. More important are your industry type, your specific business needs, and user reviews. To help you get started in your search, I’ve put together this list of my favorite highly rated touchscreen POS systems, sorted by industry. Most of these are iPad-based, though I included some Android and open-source options as well.

To make it easier to find the best touchscreen system for your business type, I’ve sorted the following 15 POS systems into restaurant, retail, and hybrid (systems that can be used for either restaurant or retail) categories. Be advised that the order in which I’m listing these excellent systems does not indicate their ranking.

Restaurant POS Systems

The following restaurant point of sale systems can be used by just about any type of food industry business, from drive-thrus to fine dining:

1. Breadcrumb

  • iPad POS for restaurants
  • Pricing starts $99/month/location
  • Must use with Upserve payments (interchange plus $0.15 fee)
  • Multi-location support
  • Online ordering

breadcrumb by upserve pos logo

Cloud-based Breadcrumb POS by Upserve (see our review) is a highly versatile restaurant POS, suitable for full-service restaurants, take-out, delivery, bars, and multi-location eateries. With Breadcrumb’s acquisition by Upserve in 2016 (Breadcrumb was previously owned by GroupOn), the company has expanded its restaurant management infrastructure, making this POS a complete business management system for just about any type of restaurant.

Breadcrumb is not the cheapest restaurant POS in town, but nor is it short on features. Some of the system’s strongest features include table management, employee management, customer management, and tableside ordering. Breadcrumb also recently teamed up with GrubHub to offer online ordering and delivery (at the $249/month/location “Pro” subscription level).

One thing Breadcrumb users really like about this system is that it is specifically designed with restaurant employees in mind. While we find Breadcrumb to be a very solid all-around POS/restaurant management system, a couple potential downsides are 1) you can’t use your own merchant account (you need to use Upserve Payments) and 2) there are occasional issues with outages. Learn more in our Breadcrumb by Upserve review.

2. Toast

  • Android POS for restaurants
  • Pricing starts at $79/month
  • Must use with Toast credit card processing
  • Multi-location support
  • Exceptional customer service

toast pos logo

Android-based Toast POS (see our review) is another robust, cloud-based POS system for restaurants. It can accommodate any size or type of restaurant, and features like tableside ordering, labor management, and inventory management make Toast a force to be reckoned with on both the front and back end. Toast is intuitive and easy to use for servers, while also providing detailed reporting, customer data, and menu options.

Although we love Toast’s strong feature set and the fact that it uses Android tablets instead of iPads (cheaper hardware costs, less of a theft risk), keep in mind that if you want every single feature Toast offers, it’s gonna cost ya. For example, online ordering, table management, delivery management, and gift card support all carry an extra monthly charge. You also can’t choose your own credit card processor to use with this POS and must use Toast’s in-house processor (which Toast users seem to like, at least). What really sets Toast apart from a lot of other cloud-based POS systems, however, is their excellent customer support – an indispensable quality in any POS, given the inherent complexity of a system that lets you take payments, process orders, and manage almost all aspects of your business.

3. TouchBistro

  • iPad POS for restaurants
  • Pricing starts at $69/month
  • Compatible with multiple payment gateways
  • Best for single-location businesses
  • Locally installed system (not cloud-based)

touchbistro POS

Elegant and easy to use, Ontario-based TouchBistro (see our review) has the distinction of being the top-grossing POS Application on Apple’s App Store in over 35 countries. TouchBistro is one of the few systems on our list that, while tablet-based, is not cloud-based; rather, your store data is stored locally on your restaurant’s iPad or Mac.

TouchBistro is not a full “restaurant management system” like Toast or Breadcrumb, but it’s good at what it does, and can readily handle the POS needs of just about any size/type of eatery, from a food truck to a full-service restaurant. Since TouchBistro stores data on local servers, it’s probably best for single-location restaurants (if coordinating data between locations is important to you). Keep in mind, though, that you will need an internet connection to process credit cards.

Some great features of TouchBistro include table management, menu management, kiosk option, tableside ordering, split-payment option, bar tabs, and sales reports. Customer service doesn’t seem to be as responsive as some users would like, though 24/7 support via phone and email is included in the standard cost. TouchBistro is compatible with Mercury, Cayan, Moneris, PayPal and several other gateways.

4. Lavu

  • iPad POS for restaurants
  • Pricing starts at $69/month with annual contract or $79/month without
  • Can use in-house payment processing or BridgePay, Heartland, PayPal, Nets, or Vantiv Integrated Payments
  • Multi-location support
  • Option to install in-house server backup in case you lose your wireless connection

lavu pos logo

Lavu (see our review) is yet another highly popular iPad POS system for restaurants, used in more than 20,000 restaurant terminals across 88 countries.

Lavu is not the most advanced restaurant POS there is, but it is equipped to handle the needs of most small-to-medium restaurants (or cafes, bars, coffee stands, etc.). Some features that make this POS system a hit include its customizable table layout and menus, easy employee management, advanced menu management, and useful integrations. Lavu also has renowned customer service, which is included in the standard monthly fee. You can add both a loyalty program and gift cards onto your subscription for just $40 a month.

Customers have complained about occasional glitches with the Lavu software, but the company releases frequent updates to solve any bugs or complaints. Affordable and highly customizable, Lavu is a strong and growing contender in tablet POS systems for restaurants.

Retail POS Systems

The following POS systems are suitable for retail store establishments, such as clothing boutiques, toy stores, electronics shops, and many others.

5. Lightspeed Retail

  • iPad and web browser POS for retail
  • Pricing starts at $99/month (billed annually)
  • Integrates with Vantiv Integrated Payments (Mercury), Cayan, and izettle
  • Multi-location support
  • Bike rental store add-on

lightspeed retail pos logo

Lightspeed Retail (see our review) is one of the most fully featured tablet POS systems out there for retail. While Lightspeed can support up to enterprise-level size businesses, this cloud-based system is ideal for small and medium-sized businesses that want powerful functionality — think unlimited inventory, integrated eCommerce, work order management, and customer relationship management. Lightspeed Retail also makes it easy to transfer inventory between different store locations.

Lightspeed is among the pricier systems on this list, and various integrations to extend its functionality, such as eCommerce, can make it even more expensive. So, it’s not going to be the right POS every business. But if you want a super robust POS that you can operate from any desktop browser (meaning, you don’t have to buy expensive iPad registers), Lightspeed Retail might just be right for you. The POS is especially suited for apparel businesses but can accommodate virtually any type of retail setup, including rentals.

Note that there are several Lightspeed products in addition to Lightspeed Retail. These include Lightspeed Onsite, Lightspeed Restaurant, and Lightspeed eCommerce.

6. Vend

  • iPad and web browser POS for retail
  • Pricing starts at $69/month
  • Compatible with Vantiv, PayPal, and Square
  • Multi-store support
  • Apple Pay-capable

vend pos logo

Vend (see our review) was actually the very first web browser-based POS system when it was introduced back in 2010. Today, it is still a big force to be reckoned with in the retail POS world, used by more than 20,000 businesses in 100 countries.

Cloud-based and scaleable for retail stores both small and large, Vend uses an HTML5 browser (such as Google Chrome), or an HTML5 iPad app, for all operations. If the internet goes down, Vend can keep operating locally using the cache and will sync back up with the cloud once the connection resumes. Being browser-based means you can run Vend on a PC, Mac, or iPad. Some features on Vend we really like include customer management, eCommerce, built-in loyalty program, inventory management, and a good selection of third-party software integrations. Vend doesn’t have as much functionality as a POS like Lightspeed or Revel – for example, Vend doesn’t have item modifiers – but it is cost-effective and a good choice for a store (or even chain of stores) that doesn’t need every single “business management” feature out there.

Note that Vend’s email support is free, but 24/7 phone support costs an extra $19 per month, unless you have the multi outlet subscription ($199/month billed annually).

7. Shopify POS

  • iPad POS system for retail (Also supports mobile sales on iPhone and Android phones)
  • Pricing starts at $9/month for mobile and Facebook sales, or $54/month to also include Retail Package for in-store sales
  • Integrates with Shopify Payments and many outside processors
  • Multi-store support
  • Instant syncing with your Shopify online store

shopify pos logo

Shopify (see our review) started as an online shopping cart for businesses who wanted an easy way to sell their products online. Eventually, Shopify extended their offering to include a POS system for in-person sales. As you might expect, Shopify POS does a great job integrating online and offline sales for retail businesses that also do eCommerce with Shopify.

Shopify’s pricing structure is a little convoluted, but the most important thing to know is that if you have a brick-and-mortar store, you’ll need to purchase the Retail Package, which costs $45/month on top of whatever other package you select — the $9/month Shopify Lite plan, the $29/month Shopify Basic plan, or another higher-tier plan. The Basic plan plus the Retail Package will cost $74/month and provide pretty much everything most retailers need for both online and in-store sales. You also have the option to get better credit card processing rates at higher price tiers.

Most Shopify POS features are comparable with other top iPad retail solutions, and they have strong customer service too. The thing that really sets Shopify apart is their seamless online/offline sales integration. So, if you already use Shopify for online sales or would like to, this might be the right POS for you.

8. Quetzal

  • iPad POS for independent fashion retailers
  • Pricing starts at $75/month per location
  • Integrates with Evo Payments International, Velocity, CardSmith, National Discount Merchant Services, Vantiv, and Moneris
  • Multi-store support (max. 10 locations)
  • Clothing/shoe matrix

With its exclusive focus on fashion retailers, Quetzal (see our review) is an iPad POS that’s tailor-made (ha-ha) for stores that sell clothing, shoes, and/or accessories. This aesthetically appealing system has a streamlined iOS aesthetic; the interface seriously looks like it could have been designed by Apple itself, and Quetzal even has an iTunes app that lets managers check in on their store from their Apple Watch. Quetzal also uses a compact, sleek register, Star Micronics’ mPOP system.

Of course, functionality is more important than aesthetics when it comes to a POS, but Quetzal doesn’t come up short in terms of function either. We like the clothing/shoe matrix, in-depth sales reports, “tag cloud,” loyalty program, employee leaderboard, and “sales thermometer,” in particular. At only $75/location price is right as well, especially as there is no charge for additional users or terminals. A couple downsides are that after setup and installation, customer support costs extra, and also there is no QuickBooks integration.

While it doesn’t have a huge marketshare of the overall retail POS segment, Quetzal’s niche focus makes it a functional, affordable, and visually appealing choice for emerging independent clothing brands.

Hybrid POS Systems

These POS systems are flexible in that they are equally suited to retail and restaurant environments. Service-based industries such as beauty salons, rental businesses, and hospitality businesses also often use hybrid POS systems.

9. Shopkeep

  • iPad POS for retail and quick serve restaurants
  • $69/month/register ($29/month/register for fourth register and beyond)
  • Integrates with Shopkeep Payments and outside processors
  • Multi-store support
  • Matrix inventory feature

shopkeep pos logo

Shopkeep (see our review) is an affordable and enjoyable-to-use POS system that runs locally from an iPad and syncs data back to the cloud. Shopkeep is used in both retail and restaurant environments, and while it’s more feature-rich on the retail side of things, it will more than meet the needs of most quick-service/coffee carts/food truck businesses.

Some things about Shopkeep we especially like include its comprehensive register functionality, in-depth reporting suite, mobile app to view your business stats on the go, and unlimited inventory matrix (which includes raw goods management). Shopkeep also offers unlimited 24/7 customer support (though premium phone costs an additional $30 per month). This POS integrates with MailChimp for email marketing, QuickBooks for accounting, and BigCommerce for eCommerce.

Shopkeep is a wise choice for a small-to-medium retail business or restaurant that doesn’t need extensive restaurant-centric features like table management. Note that ShopKeep is currently only available on iPad but is in the works to make its service available on the Clover Station via a recent partnership with First Data.

10. Revel Systems

  • iPad POS for retail, restaurants, hospitality, and more
  • Supports numerous payment processors
  • Custom pricing based on industry and individual business needs
  • Multi-store support
  • Ethernet internet connection

revel systems logo

Revel Systems (see our review) is arguably the holy grail of iPad POS systems. Revel is powerful enough that franchises like Cinnabon use it, and flexible enough that it can support businesses in virtually any industry, from brewpubs to gas stations. It’s also the only iPad POS system that offers a “wired” ethernet connection for a faster an more reliable internet.

Revel POS pricing is determined by which industry-specific package you choose, but depending on your needs, you can expect to pay about $80 to $200/month per location. Myriad add-on applications and integrations extend Revel’s functionality to make it do just about anything you can imagine, though this naturally increases the system’s cost as well. Some of Revel’s more impressive features include its kiosk mode, digital menu board, and ability to accept mobile payments (including ApplePay, PayPal, Bitcoin, and others). Because Revel is so powerful and customizable, initial system setup can take a while.

Revel can manage multiple locations and up to 500,000 SKUs. It is optimized for mid-sized businesses, particularly busy quick-serve restaurants that can afford one of the best iPad POS’s money can buy.

11. ERPLY

  • Web browser/iPad/Android/Windows POS for retail and restaurants
  • Pricing starts at $200/month/location
  • Compatible with all big-name payment processors, (though currently promoting PayPal as a preferred processor)
  • Multi-store support
  • Strong inventory features

erply-logo

ERPLY (see our review) originated in 2009 as a retail POS system, though it has eventually expanded support to food service too, now offering food-centric features such as kitchen printing and sell by weight. Whether you run a retail business or restaurant, ERPLY is especially powerful in the inventory management department, with functions like automated ordering, supplier management, and multichannel (online, in-store, phone, email) inventory tracking and transfers.

ERPLY gives you a lot of flexibility as a business owner. Using just about any payment processor under the sun, you can accept traditional swipe, chip card, and mobile payments, including Apple Pay, PayPal, and Android Pay. You also have the option to use pretty much whatever device you want, even without a reliable internet connection, or run ERPLY right from your browser.

It’s actually kind of hard to come up with a feature ERPLY doesn’t have. An open API architecture allows customizability and the ability to develop your own software integrations and customize it to meet your needs (or, have ERPLY make these integrations/customizations for you). Being such a versatile piece of software, it’s one of the pricier cloud-based POS systems. If you have a larger or franchise business, or you just want the flexibility and horsepower this system offers, you might try ERPLY out for size.

12. talech

  • iPad POS for retail and restaurants
  • Standard subscription is $62/month/location (billed annually upfront)
  • Compatible with multiple payment processors
  • Multi-store support
  • Kiosk mode

talech POS logo

talech (see our review) is a smaller player in the iPad POS world, but with their affordable price point and impressive set of more than 100 features, they can certainly give their larger competitors a run for their money. talech is used by both retail and restaurant businesses, but restaurants, in particular, will find a lot of useful features, including table management, coursing, and the ability to split the check by table positioning (seat).

Advanced inventory management, self-service (kiosk) mode, and the ability to generate purchase orders are some more features that set talech apart from some of its competitors in both the retail and restaurant spheres. talech also made it possible for restaurant owners to integrate an online ordering system so that you can manage in-person and online orders all from your iPad POS terminal.

One caveat: being 100% cloud-based, talech is unable to take credit card payments in the event of a WiFi outage, and you also won’t be able to access your back office. However, it’s possible to circumvent such issues by getting a specialized backup router.

13. Bindo

  • iPad POS for retail and restaurants
  • Custom pricing depends on industry and number of SKUs
  • Works with nearly any payment processor
  • Multi-location support
  • “Favorites” grid displays most popular items as register buttons

Bindo POS logo

Bindo (see our review) is a hybrid POS whose varied and easy-to-use features make it suitable for retail or restaurant environments. A reasonable pricetag, clean interface, robust eCommerce storefront, and thoughtful inventory reporting suite make this an especially versatile touchscreen POS option. While fewer than 5,000 businesses use new-ish POS, customer support (included at all price levels) is responsive to these customers’ needs and tech support (also included) issues frequent updates to fix any software glitches.

As with most other fully cloud-based systems, you’ll need fast internet to experience the best functionality. More than one customer has also complained about being stuck in a leasing contract with Bindo for equipment they were not satisfied with (though in general, we do not recommend leasing POS equipment). Since Bindo works with most standard iPad POS equipment and offers a 14-day free trial, it is likely that you’ll be able to test out Bindo using your current equipment before you commit to purchasing.

14. SalesVu

  • iPad POS for restaurant and retail
  • Basic restaurant and retail packages start at $75/month
  • Works with Vantiv, Evo, and WorldPay
  • Multi-location support
  • Allows items to be charged by decimal and fractional quantities

SalesVu (see our review) is another affordable and feature-rich iPad POS system that can be used in many industries, including service industries and traditional retail and restaurant environments. Since this system allows you to ring up transactions in fractional amounts, it’s especially useful for hourly professionals such as therapists or dog walkers, and businesses that sell items based on weight, like fro-yo shops. SalesVu also has an appointment booking system that health, beauty, and hospitality businesses will appreciate. Like the majority of touchscreen POS’s on this list, SalesVu is best suited for smaller to medium-sized businesses, though it has the capacity to scale up if you open a second or third location.

SalesVu runs locally on iPad registers and syncs all your data to your account in the cloud. Though you can use the SalesVu POS app without an internet connection, you’ll need internet to process credit card transactions; however, you can use a specialized router with a 4G wireless modem with a data plan so that you can switch to 4G without any interruption if your main internet connection goes down.

Another cool thing about SalesVu is that it will run on an iPhone, allowing you to take mobile sales on the go. The basic mobile POS app without any frills is free, similar to Square. Which brings us to the final favorite touchscreen POS on our list …

15. Square Register

  • Proprietary POS hardware with free cloud software for retail, restaurants, service industry
  • Hardware costs $49/month for 24 months or $999 one-time payment
  • In-house credit card processing is 2.5% + $0.10/transaction or lower for high-volume businesses
  • Multi-location support
  • Best for businesses with average transaction of $40 or higher
  • Ethernet support for more reliable internet connection

While Square‘s popular free POS mobile app has been around for some time, the Square Register is a relatively new product, released in October 2017. There are still no monthly service fees, but rather than selling on your smartphone or iPad, you’re ringing up sales on fully featured POS hardware that you purchase as a complete package from Square. With a concept similar to that of Clover Station (which I didn’t include on this list because it is locked into First Data’s less than stellar payment processing), the Square Register is sleek, proprietary POS hardware that works right out of the box, complete with a customer facing screen and built-in credit card terminal. The Square Register hardware itself costs $49/month for 24 months, or you can simply purchase the system outright for $999.

Note that Square Register users have a different credit card processing rate than the standard Square mobile processing rate. With Square Register, businesses are charged 2.5% + $0.10 on every transaction, vs. 2.75% (+ $0.00) with regular Square. This pricing setup may at first blush look like Square Register has cheaper rates, but if you have a lot of small transactions you’ll actually pay more with Square Register than with the Square mobile POS. For this reason, Square Register is a more appropriate solution for larger businesses with average ticket sizes of $40 or higher. Larger businesses processing more than $250,000 per year and with an average ticket size of $15 or higher may also qualify for lower rates.

As for the specific business type, 100% cloud-based Square can work with just about any industry. Square has a built-in 24/7 online booking system for service-based industries, as well as restaurant-centric features such as suggested tipping amounts and online food orders.

Finally, Square Register is not to be confused with Square’s iPad-only, $60/month solution, Square for Retail (see our review).

Final Thoughts

When sorting through your options for touchscreen POS systems, the plethora of choices may at first seem overwhelming. But that’s why we’re here to help you sort out the stinkers and lead you to the very best tablet point of sale systems. And really, you can’t go wrong with any of the POS software systems on this list. Just check that the touchscreen POS system you’re considering meets your business’s needs in terms of functionality and budget, and test it out with a free trial before purchasing. And of course, don’t forget to check user reviews and complaints on the BBB and other consumer review sites. If you need further help choosing a touchscreen POS system, please contact me in the comments section and I’ll give you some further guidance.

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Is Shopify Easy To Use?

is shopify easy to use

If you’ve ever visited Shopify’s website, you know that ease of use is their number one marketing claim. But does that claim have any merit? Is this app as intuitive as they say?

As software reviewers who have tested over 40 eCommerce solutions over the years (many of them repeatedly!), we can confidently say that Shopify is indeed one of the most user-friendly shopping cart solutions on the market. In particular, Shopify is well designed for merchants with very little technical know-how.

Shopify makes it easy to set up an online store, add products, and tweak your site’s look and feel so that you can focus your energy on building your business instead of building your website.

In this post, we’ll give you a breakdown of a few frequently used features and design tools, complete with screenshots of Shopify’s admin panel. Keep reading to see if Shopify’s usability fits your experience level and business needs.

Signing Up For Shopify

The best way to experience Shopify’s usability is to actually take the software for a test drive. Shopify offers a totally free, no commitment required 14-day trial, which you can sign up for at any time. To create your account, all you have to do is provide your email address and answer a few questions about your business’s size and industry.

You’ll then be sent an email with login information, and you’ll be able to access your Shopify dashboard:

While Shopify does not provide a formal tutorial, they do list a few setup steps on your initial dashboard page. You can either choose to complete those actions now or find them on your own later.

We recommend you play around a bit with the “Add Product” and “Customize Theme” pages to get a general feel for Shopify’s functions. To start setting up your online store, head over to the “Settings” tab on the bottom left.

Adjusting Settings

From the Settings tab of the app, you can add payment processors, tax information, and shipping preferences. You’ll also be able to make changes to checkout, sales channels, account permissions, and more.

Calculating Taxes

Correctly collecting sales tax for online orders can be tricky business. Every state, county, and municipality has its own rules and regulations regarding sales tax, and trying to comply by all those rules can be maddening. Shopify makes this process a bit easier by keeping all those important calculations in one place.

In the setup process, you can decide how you collect taxes for shipments, including international shipments.

When it comes to domestic shipping rates, you can ask Shopify to handle all the tax calculations based on your business’s location(s). Input your State and zip code, and Shopify will present a range of tax rates based on all the locations in which you have tax liability (called “nexus”).

If you’d like to see those taxes more specifically, click on that range (highlighted in blue) and see details for each city.

Select Shipping Options

There are a variety of ways Shopify merchants can go about calculating shipping rates. You can, for example, integrate with your favorite shipping software app (like ShippingEasy or ShipStation) or you can subscribe to Shopify’s highest pricing plan to use your own negotiated rates with popular shipping carriers like USPS, UPS, and FedEx. One of the most popular options, however, is to simply use Shopify Shipping to calculate rates and purchase and print shipping labels.

Shopify Shipping provides connections with DHL, USPS, and UPS. You can purchase shipping labels online and have those labels print in bulk from thermal or desktop printers. And now, you can even purchase those labels from your mobile device. What’s more, Shopify Shipping has partnered with shipping carriers to provide you with discounted shipping rates, depending on your Shopify plan.

To start using Shopify Shipping, click “Edit” under the “Shipping Zones” option on your Shipping page in settings.

You’ll then be redirected to this page where you can select carriers (such as USPS) and services (such as Priority Mail). These options will then be automatically available to your customers, and you will be able to purchase and print shipping labels for these services. Pretty easy, huh?

So far, I can only see one potential issue with Shopify Shipping and, depending on your business, it could be a big one. Shopify Shipping will only display calculated rates according to the dimensions you list for your “Default Package.” That means that all shipments, no matter their actual size, will be treated as the same size.

If you sell products that are a wide range of sizes, calculated rates with Shopify Shipping might not be the best option. You may instead consider integrating with a third-party shipping solution to handle that aspect of your fulfillment.

Connect With Payment Solutions

To process payments, just select your preferred payment processor or payment gateway from the drop-down menu on the correct page in Settings.

Shopify also offers their own payment gateway, called Shopify Payments. If you choose to use Shopify Payments to accept credit card payments, Shopify will waive their transaction fees (which range from 0.5%-2.0%, depending on your pricing plan).

Note: I have seen many complaints online targeting Shopify Payments. Merchants say that while it’s easy to be initially accepted to the processor, your account may be canceled further down the road when Shopify gets around to reviewing your site. I’ve also seen complaints that say Shopify Payments withholds money from merchants. Keep these complaints in mind as you look into your options.

Adding Products

Creating new products is a simple process. Head over to the “Products” tab and click “Add a Product.” You’ll then be taken to a page like this:

Here you can input basic information like price, inventory totals, and images. You can also write product descriptions on this page and use tags and categories to organize items. Toward the bottom of the page, you can add shipping information, like weight, and list tariff code. You are also presented with the option to add variants.

If you choose to add product variants (size and color, etc.), you’ll be redirected to a new page where you can enter variant-specific information such as weight, inventory, and price. Notice, however, that there is no field available to enter product dimensions, which may result in less accurate shipping calculations.

Once you’ve added this information, the basic “Add a Product” page will change to reflect new variants. You will now be required to edit all weights, prices, and shipping information on variant pages instead of the main product page.

Managing Inventory

You can either manage inventory on individual product pages or in the “Inventory” tab in the admin.

Set quantities for each variant, and set low stock notifications to make sure you always have items on hand when customers want them.

Creating Promotions

Use Shopify’s “Discounts” tab to create coupons and discounts for your site. You can make these discounts specific to select categories or products, and you can set minimum purchase requirements. You can also make discounts only available to certain customer groups and set active dates for the promotion. Discounts can be fixed amounts, percentages, free shipping, and Buy X Get Y.

You can also promote your store through order confirmation emails, abandoned cart notifications, and other email marketing strategies. Use HTML design tools to modify the email templates that Shopify provides.

Editing Site Design

This app is designed for sellers who have little to no technical experience. Shopify works to make all of their customization tools accessible to beginners, including website design. You don’t have to know a lick of code to edit the look and feel of your site (although it certainly wouldn’t hurt!).

Most merchants begin the site design process by selecting a theme from Shopify’s vast marketplace. There, you can find a range of mobile responsive themes that are priced between $0-$180. It’s a good idea to start out with a free theme and move on to a more sophisticated theme once you get the hang of the editing tools.

Shopify provides a few options for editing your theme. The easiest option is Shopify’s drag and drop feature: Sections.

Using Sections, you can add and rearrange blocks of content. For example, you can add a featured products display, a map, and an image gallery on your homepage. Then, just drag those elements around until the site looks how you envisioned.

Sections is currently only available on select pages and with select themes.

Although Sections is great for those with little know-how, merchants who are looking to customize many elements of their design may find it too limiting. For those merchants, there is also a code editor available. Edit using Shopify’s Liquid templating language, HTML, CSS, and JavaScript.

Final Thoughts

If there ever was a long answer to a short question, this article is one of them!

In short: Yes, Shopify is very easy to use!

Get Started With Shopify

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