How To Accept Credit Cards Online

So you’ve realized you want to start selling online. Good for you! The ecommerce market is certainly booming. But before you can start raking in the money, you probably have a few questions, like “how do I make a website?” and “how do I accept credit cards online?” Here’s the good news: There are plenty of software options and payment processors to choose from! The bad news? There are plenty of software options and payment processors to choose from. So how do you choose?

As always, there’s no one perfect solution for everyone. You need to know your business (and where you want to go with it) and have a rough idea of what you need. If you have no idea where to start, never fear! In this article, we’ll cover some of the basic considerations about accepting credit card payments online, as well as types of payment processors and how to accept credit card payments online with and without a website. We’ll also discuss some of our favorite solutions for ecommerce and provide resources to help you learn more.

5 Questions To Ask Before You Start

It’s really important, before you dive headlong into any kind of financial investment in your business, to sit down and make sure that you know what you want and what you need. I say that a lot, but with selling online it’s especially important to look before you leap because if you get any component of your setup wrong, redoing it will cost time and money.

So before anything, here are some questions to consider:

  1. How technologically savvy are you? Simply put, are you even able to build and maintain your website yourself? If you’re not exactly a technological wizard, your priority should be finding an easy-to-manage solution. You can also outsource tasks you can’t handle yourself, such as design or even data entry for the creation of products. Of course, if you have an ambitious idea and no ready-made solution exists, or you need a lot of customization, you might need a developer who can work with software APIs to create what you need. You can find freelance developers to help out as you go, but the more high-tech you go, obviously, the more you should consider having a full-time developer.
  2. Do you already have a website? If yes, do you like your website? Would you rather abandon it for a better site with more features? If you already have a site and don’t want to go through the effort of creating a new site to sell a handful of products, payment buttons or plug-ins are better options. If you don’t have a site or you don’t mind nixing your current site in favor of something better, shopping cart software might meet the brief nicely. But of course, you don’t need a website to accept payments online. We’ll talk about all of these options more below.
  3. What’s your budget? When it comes to numbers, you need to look at both upfront costs and monthly (or yearly) costs. How much can you spend at the outset, and how much do you expect to be able to afford on a monthly or annual basis? Keep in mind the more technically advanced your website, the more you can expect to pay to build and maintain it. Likewise, the busier your site — the more products you have and the more sales you make — the more you can expect to pay. Don’t forget the tangential costs, such as hiring a designer or a developer, or data entry, and of course, the costs of payment processing itself!
  4. What are you selling? Whether you’re offering digital goods, subscriptions/services, or retail products, look for service providers that cater to your industry so you don’t have to find creative workarounds. Many solutions are generalized for a broad array of merchants, but with add-ons and integrations to make them more tailored. You can also find payment processors and software that offer ready-made specialized solutions and service plans, such as micropayments for merchants who sell low-priced digital goods.
  5. How comfortable are you with handling security features? If you want to sell online, you have to make sure your website is secure. That means ensuring your site is PCI compliant. The more involved you are in the payments process and the more sensitive information your website handles, the more of a burden you are taking upon yourself. Fortunately, many payment processors and other software providers offer solutions to keep your customers’ information secure and reduce your PCI burden — in some cases, you may not need to do anything at all.

Once you’ve got the answers to these questions and a list of the features you need and want, it’s time to actually start looking at your options. One of your primary considerations should be finding a payment processor. However, depending on your business model, you might want to first look at what kind of ecommerce options work for you and then select a payment processor from the available options.

We’ll begin by talking about payment processors and go on to look at what other software or platforms you should explore.

Types Of Payment Processors

No matter how you go about finding a payment processor — choosing a standalone, going with the default processor included with your shopping cart, or choosing a recommended partner from a software provider — you need to consider what kind of business model the processor uses. If you’ve been here before and read any of my other articles, you know that I am talking about the difference between third-party payment processors versus traditional merchant accounts.

Traditional merchant accounts are very stable. It would take a clear violation of either your contract or card network rules in order to trigger an account termination, and you’re unlikely to encounter a hold on funds unless you’ve had a series of issues with chargebacks or fraudulent transactions. However, most merchant account providers expect you to have an established business and a monthly volume of $10,000 in credit card transactions. Plus, setting up a merchant account will typically take a few days. It could take longer depending on how many processors are on your short list and how much negotiation is required.

Third-party processors are not quite as stable as merchant accounts. That’s because instead of issuing separate accounts for each of their merchants, everything is lumped together in one giant, communal merchant account. It takes very little effort to apply for an account with one of these processors, and you can often get approved and set up to accept credit cards online within a day. Factor in no monthly minimum volume requirements and third-party processors provide a great way for new businesses to take payments. However, the trade-off is that you’ll face greater scrutiny and a higher risk for account holds or terminations, often with no warning. Check out our article on how to prevent merchant account hold and freezes to learn how to reduce your risk.

While third-party processors are riskier than merchant accounts, they are a great option for new businesses who don’t know what sort of volume they can expect and don’t have an established history. Even for established businesses, there are some advantages: namely, third-party processors offer predictable, flat-rate pricing, so you know exactly how much you’ll pay. The best merchant account providers typically offer interchange-plus pricing, which, while clear and transparent, doesn’t make it easy to accurately estimate processing because interchange rates vary.

It’s up to you to decide which type of processor is right for your business. I do want to point out that some software companies (ecommerce shopping carts, point of sale solutions, invoice platforms, and more) often build white-label payments into their solutions. These solutions can take the form of third-party processors or merchant accounts, so make sure you investigate before just going with the default processor. In addition to their native payment processing services, most ecommerce software providers support integrations with an assortment of merchant accounts and third-party payment processors.

Square is our top-pick for third-party payment processor. In addition to predictable, flat-rate pricing with no monthly fees or contracts, Square offers a whole suite of seamlessly integrated apps to address in-person and online sales at no charge at all. eCommerce transactions process at 2.9% + $0.30 each.

For merchant accounts, we recommend CDGcommerce, which offers flat-rate pricing and an interchange-plus option depending on the merchant’s payment volume. There are no monthly minimums and no contracts, just a $10 monthly fee. Low-volume merchants will pay 1.95% + $0.30 for most transactions, or 2.95% + $0.30 for premium, corporate, or international cards. Merchants who process more than $10,000/month are eligible for interchange-plus pricing with a 0.30% + $0.10 markup.

Does Your Payment Processor Include a Gateway?

If you want to accept credit card payments online, it’s not enough to find a credit card processor. You also need a gateway. As the name suggests, a gateway is an intermediary software program that transfers the payment data from your website to the customer’s bank to be approved or declined (and then routes the money to your merchant account).

Many payment processors offer gateways as part of their services. For example, PayPal, Square, and Stripe all offer gateways bundled with the rest of their services at no additional cost. CDGcommerce offers its Quantum gateway as part of its services for online merchants.

However, some processors will charge you a setup fee and/or a monthly fee for use of the gateway. While it’s fair and legitimate to charge for this service (especially if you’re being offered other discounts or freebies in exchange), there’s no reason for you to overpay, either. Make sure you know how much a gateway service will cost if it’s not offered for free.

While it’s rare to find a processor that doesn’t include some sort of gateway access, they do exist. In the event that you find yourself leaning toward one of these processors, you can find your own gateway. Authorize.net is nearly universally compatible and reasonably priced, which makes it a good option for most merchants. (Worth noting: CDGcommerce’s gateway, Quantum, also includes an Authorize.net emulation mode to maximize compatibility.)

Want to know more about how payment gateways figure into your ecommerce setup? Check out our article, The Complete Guide to Online Credit Card Processing With a Payment Gateway, for more information.

How To Accept Online Payments With A Website

A website is a pretty integral part of selling online (but it’s not 100% necessary — we’ll look at some alternatives in the next section). As mentioned above, the first question to consider is: Do I already have a website? Then ask yourself: Do I like that website, or would I rather start over completely? Fortunately, there are solutions for both of these scenarios. For existing sites, you can implement payment buttons or seek out a plug-in or extension that supports ecommerce.

Adding Payments To An Existing Site

best templates

If you’ve used a site builder such as WordPress, Weebly, Wix, or Squarespace, it’s fairly simple to implement online payments. Simply check out the sitebuilder’s available third-party apps, extensions, and plugins. If you already know which payment processor you want to use, you can search directly for an available add-on. Otherwise, you can browse and see what options are ready-made for you. These add-ons will allow you to securely collect payment information from your customers as well as manage the order fulfillment process. Do your research and go with solutions from your site builder rather than third parties, if possible. Check reviews of any plugins or extensions you add and make sure they are well supported and any glitches are fixed in a timely manner.

If you run a WordPress site, WooCommerce or Ecwid could be good starter options. WooCommerce is actually a free plug-in to add to your site, with a basic theme and your choice of payment processors. It’s a very modular setup, so you can choose from a mix of free and paid extensions that allow you to customize WooCommerce to your needs. That includes payment processors, subscription tools, the ability to create add-ons (such as gift wrap for products), and more. Most WooCommerce add-ons are charged on an annual basis, which could require more of an up-front investment than a monthly subscription, so be aware of this fact.

Ecwid is another plug-in designed for WordPress. However, it also works on an assortment of other website-building platforms, including Wix and Weebly, Ecwid does offer a free plan for businesses with 10 or fewer products, but for higher-tiered plans you’ll pay a monthly subscription fee. Ecwid supports a wide assortment of integrations, including payment gateways. With higher plan tiers, you also get access to expanded sales channels.

Wix and Weebly’s website builders can be used for blogging, personal portfolios, and any other purposes. They both offer online store modules. Online stores from Wix start at $20/month with no transaction fees and your choice of processors. Upgrading to an eCommerce plan is fairly simple from within the Wix dashboard and won’t require any substantial reworking. Simply add the “My Store” module to your dashboard, make the upgrade, and start creating products.

Finally, there’s Weebly. Square actually bought Weebly in the spring of 2018, so it’s possible we could see Weebly start to favor Square pretty heavily in the future. For now, though, Weebly’s online store plans start at $8/month (on a yearly plan), with a 3% transaction fee on top of your processing costs. The transaction fee drops off with higher-tier plans, leaving just the monthly fee.

The other way to add payments to an existing site is to look for a payment processor that supports customizable payment buttons. A good payment button creator will give you power over the appearance of the buttons as well as the settings for transactions. The obvious, go-to solution for many is PayPal, which offers a pretty powerful array of tools. PayPal’s buttons are a good option whether you are selling a single product or multiple ones. You can set up payment buttons to allow products to be added to a cart or to go directly to checkout. PayPal even allows nonprofits to create a “Donate” button for their site, which can be configured for one-time and recurring donations.

An alternative to PayPal is Shopify Lite, an entry-level solution. For $9/month plus transaction costs (2.9% + $0.30), you can accept payments on your website by adding payment buttons. The plan also includes access to Shopify’s mPOS app and the ability to sell on Facebook (we’ll talk about that option in the next section, too.) And it’s worth mentioning that Ecwid also supports the creation of custom buy buttons.

While adding payments to an existing site is incredibly convenient and often requires little work, you won’t get quite as many tools as you would with a hosted ecommerce software solution. Which brings us to the best solution if you would rather build a new site or have no website to start with:

Building A New Site With Shopping Cart Software

eCommerce software apps, sometimes also called shopping carts or shopping cart software, are hosted, all-in-one solutions to online sales. Adding an ecommerce feature to an existing website requires you to choose a platform, buy the domain, and pay for hosting, but with shopping carts, you’ll get everything in a single package: online sales and product management, hosting, and sometimes even the ability to buy a domain name directly. Typically, shopping carts will also help you centralize control of sales across multiple channels, so that if you sell on social media, on eBay, or through another channel, you can handle order fulfillment through a single platform. That even includes buying postage (at a discounted rate) and printing the shipping labels. Some shopping carts will offer marketing tools or integrations with marketing platforms, as well as integrations with point of sale systems.

As far as payment processing goes, some shopping carts have opted to include their own white-label payments as a default part of their services. One such cart is Shopify, which offers its own Shopify Payments service (read our review). However, this is just a white-label version of Stripe. Be aware that choosing a payment processor other than the default can incur additional fees.

Generally speaking, even if a shopping cart doesn’t offer all of the features you want, you can search the app market for available extensions and integrations to get what you need. It’s worth researching the available add-ons as well as the native software features.

There’s a lot to consider and compare with a shopping cart. Obviously, you can use a sitebuilder such as Weebly or Wix, which both offer eCommerce modules. Then there are ecommerce-exclusive platforms, including Shopify and BigCommerce, which make it easy to build your site and customize the design (and even offer blogging so you can centralize control of your website).

If you want a whole lot of freedom and have coding knowledge, an open-source platform such as Magento might be more to your liking. Open-source platforms tend to be chock-full of specialized features (particularly if they have attracted active user communities) and you have almost limitless control of your site. A closed-source, SaaS platform is certainly a lot easier and more convenient for business owners who are just starting out and want to go the DIY route.

If you aren’t sure what you want, we recommend you start by checking out Shopify and BigCommerce, both of which are affordably priced for new businesses and offer extensive customer support resources. They also both offer multi-channel sales manage so you can sell through your own site and through other platforms but manage all of your orders from a single portal.

If you’re still curious about what makes a great ecommerce platform, check out some of our other resources!

  • The Beginner’s Guide to Starting an Online Store (eBook)
  • Shopping Cart Flowchart: Choose the Right eCommerce Software for Your Business (Infographic)
  • Shopping Carts 101: How to Choose a Shopping Cart for Your Business (Article)
  • Questions to Ask Before You Commit to a Shopping Cart (Article)

Managing Services, Subscriptions & Other Recurring Charges

A lot of merchants, from accountants and other professional service provideres to lawn care and cleaning services, could benefit from being able to automate recurring charges. And of course, the ability to automate charges is essential for SaaS providers and subscription-box sellers.

Generally speaking, the ability to accept recurring payments — for monthly services or subscriptions — isn’t a default option for payment processors or shopping carts, which tend to be retail-focused. However, you can find plenty of solutions that will work with your existing eCommerce setup. For example, Stripe and Braintree both offer extensive subscription management tools along with their payment gateway and processing services. Add-on services such as Chargify, Recurly, and ChargeBee work with a variety of processors. Zoho Subscriptions and Freshbooks also offer recurring billing tools. PayPal offers recurring billing tools for its merchants; Square offers “recurring invoices” but not a lot of advanced customization for subscription billing.

Proper research will be very important when selecting a provider that offers all of the features you need, whether you require metered billing for usage-based online services, the ability for customers to upgrade to a higher tiered plan mid-billing cycle, the ability to offer free trial periods and extend them, or a way to calculate taxes. Tools that automatically update expired cards can also help reduce failed charges and therefore improve revenues and reduce customer loss.

Accepting Online Payments Without A Website

Most people equate taking payments online with having a website. That is the most common option, but you don’t actually need your own website. Let’s talk about a few of the alternatives for how to accept credit cards online.

Creating Online Invoices

You could create your own invoices in Microsoft Office and send them out via email, but then you’ve got to keep track of which invoices have been sent and which have been paid — and you’ve still got to deal with waiting for the check in the mail. Online invoicing solutions can eliminate every single one of these hassles.

Generally speaking, invoicing software is cloud-based, so you can access it anywhere. You can customize invoices and send them via email (or generate a shareable link to the invoice). But unlike old-fashioned invoicing, these invoices include a link to pay directly in the invoice. Your customers follow the link, enter their payment details, and bam! You get paid much quicker.

Depending on which invoicing software you choose, you can get some powerful features. For example, PayPal allows you to enable partial payments on an invoice if you are willing to accept installment payments. Square’s invoicing links up with the platform’s customer database, allowing you to send recurring invoices and even store customer cards on file to make getting paid even easier. Zoho Invoice, which starts at $0/month, also allows for a customer database, as well as project management (so you can generate an invoice based on the number of hours worked). Shopify offers invoice creation within its platform at no additional charge as well — and this feature is even available on the Lite plan.

For most merchants, Square Invoices may be the most appealing, as it’s available with a Square account at no additional charge. However, Shopify’s built-in invoicing will work for merchants who want to sell with or without a website. Merchants who need project management as part of their invoicing should look at Zoho Invoice.

Using Online Form Builders

So you don’t have a website, but you still need to collect user information and accept payment. Online form builders offer an easy way to do both. Plus, you can post links to forms on social media or send them out via email.

Off the top of your head, you might think of Google Forms, which is free to use and quite advanced for a freemium software. However, it doesn’t integrate seamlessly with payment processors. Your best option, in this case, would be to use PayPal’s embeddable buy buttons and include the button in the form’s submission confirmation page as a second step. However, you’ll have to manually reconcile the payment records versus form submissions.

Subscription-based form builders will cost you money but offer far more capabilities than Google Forms, including direct integrations with payment processors/gateways such as PayPal, Stripe, Square, and Authorize.net. Subscriptions generally work on annual or monthly plans, but one option, Cognito Forms, offers an entry-level plan that charges 1% of the transaction amount instead. (Note, that’s in addition to any processing fees.) Other form solutions worth looking into are Zoho Forms and Jotform. Zoho Forms starts at $10/month and includes unlimited forms and up to 10,000 submissions. It integrates with both PayPal and Stripe. Jotform’s paid plans start at $19/month and are limited to 1,000 submissions, but include integrations for quite a few payment processors, including PayPal, Stripe, Square, and even Dwolla. Cognito Forms’ paid plans start at $10/month plus 1% of the transactions and include up to 2,000 form submissions. Integrations include PayPal and Stripe.

And we haven’t even talked about event registration sites. There are a lot of them, but the one many people are likely familiar with is EventBrite. EventBrite allows you to put all the details of your event online and sell tickets — including setting multiple tiers of admission and promotion cards, automatically setting price changes for registration deadlines, and so on. You can even collect marketing data about your patrons, from their zip codes to how they heard about the event. Your event is searchable from within the EventBrite platform, allowing people searching for something to do to discover your event as well. EventBrite does charge fees on top of processing costs, but these can actually be passed onto event registrees, saving you some money at least.

Selling On Social Media

It wasn’t all that long ago that the idea of being able to buy products directly through social media channels was novel and experimental, but nowadays you can create your own online shop through Facebook, or sell on Instagram or even Pinterest.

With Facebook, you just need a Facebook business page to get started. You can choose your payment processor (PayPal or Stripe) and start manually uploading products, all of which have to be reviewed by Facebook before they can go live. An easier option is to link your Facebook shop to an online store builder such as BigCommerce, Ecwid, or Shopify.

Shopify is actually an interesting solution because, while its core offering is an online shopping cart, it offers a “Lite” plan for $9/month that includes access to its mPOS app, buy buttons for a website, and a Facebook store with automated tools to make the process easier. You wouldn’t necessarily have to go through the hassle of building a website with Shopify just to sell on Facebook, but you still get more tools than you would by going through Facebook directly. Check out our Shopify Lite review for an in-depth look at the plan and all its features.

Selling on Instagram requires you to have a Facebook shop (because Facebook owns Instagram) to create what it calls “Shoppable posts.” That shop can be managed directly via Facebook itself, or via Shopify or BigCommerce as one of multiple sales channels. I’d like to point out that Instagram isn’t available as a sales channel with the Lite plan; you’ll need to upgrade to Shopify Basic at $29/month to be able to manage sales via Instagram.

Lastly, Pinterest allows merchants with a business account to create “Buyable pins,” so you can sell from your Pinterest page. Unlike Facebook, where you can manage the buyable pins from the platform, to sell through Pinterest you will need to go through either Shopify or BigCommerce and actually apply for approval before you can start selling.

Shopify Lite is an ideal option if you want to start with Facebook and maybe add buy buttons to a website. You can upgrade to Shopify Basic ($29/month) to get your own site, plus access to Instagram and Pinterest if that appeals to you.

Selling In Marketplaces

Online marketplaces are a good alternative to having your own website if you’re selling retail goods. You don’t have to pay for hosting or invest anything in web design. You simply create your product listings using the tools provided and publish them. Marketplaces allow you to get your products in front of a large audience without you having to build a stream of traffic yourself. However, the trade-offs are that you generally pay more in fees (listing fees, seller’s fees, and payment processing) than you would with your own website, and you have zero control over the design of the site or even how your products are displayed. Generally speaking, you are limited to using whatever payment processing the marketplace offers as well.

A few popular marketplaces include:

  • eBay
  • Etsy
  • Amazon
  • Jet (owned by Walmart)
  • Ruby Lane

Accepting Payments Through Virtual Terminals 

The final alternative is a bit of a stretch, I’ll admit, but it can be a powerful tool for some merchants. A virtual terminal is a web portal where you can manually enter credit card information to process a transaction. (There’s the stretch: VTs require an internet connection, so they’re technically online payments.)  Virtual terminals are a necessity for merchants who want to accept payments over the phone (or even by mail).

Some payment processors offer a virtual terminal as part of their software package, others as an add-on. These providers include PayPal, Payline Mobile, Square, and Fattmerchant. However, if you want the best value for a virtual terminal, we recommend Square. You pay only the payment processing costs (3.5% + $0.15) and it is interoperable with the rest of Square’s platform.

Beyond Credit Cards: Alternative Online Payment Methods

Credit cards are the go-to for accepting payments online, but they aren’t the only options. For starters, there are ACH bank transfers, which are generally less expensive for merchants to process. They’re often preferred in B2B environments, but some consumers favor them too.

Offering ACH processing as an additional option, especially if you’re in the B2B space, could win you more customers. According to a 2017 Payment Benchmarks Survey by the Credit Research Foundation and the National Automated Clearing House Association (NACHA), ACH transfers currently account for 32 percent of B2B transactions, lagging behind checks, which took the no. 1 spot at 50 percent. Credit cards account for just 11 percent of B2B transactions. By 2020, the survey estimates that ACH will take the top spot and account for 45 percent of B2B transactions.

Despite this, most merchant accounts or even third-party processors don’t offer ACH by default. Some offer it as an add-on plan, others may require you to look for a supplemental option for ACH acceptance.

ACH is far from the only option as far as “alternative” payment processing now, too. Mobile wallets are bridging the gap between in-person and online payments, and card networks have implemented their own online checkout options for cardholders. The major advantage to accepting these options is that they offer an extra layer of security for consumers. For example, Apple Pay on the web still requires biometric authentication before approval.

Some of these alternative payment methods include:

  • Apple Pay on the Web
  • Google Pay
  • Microsoft Pay
  • Chase Pay
  • MasterPass
  • Visa Checkout
  • Amex Express checkout

Apple Pay and Google Pay are fairly widely supported, but you may not see the other options on this list everywhere.

Two noteworthy providers that offer ACH, as well as other alternative payment options, are Stripe and Braintree. However, both are developer-focused platforms, so you’ll need someone with the technical know-how to implement them. Merchant accounts that specialize in eCommerce and provide a solid gateway might offer these options too.

We recommend Stripe because of its extensive developer tools, customizable checkout, and resources for recurring billing. The company also offers round-the-clock customer support (an admittedly recent addition to its feature set). Plus, Stripe is great for international merchants who want to be able to accept localized currencies in Europe and Asia.

Begin Accepting Payments Online

Starting an online store and learning how to accept credit cards online can seem like a daunting task! There are so many factors to consider, but I hope I’ve been able to shed some light on the process and point you in the direction of some good options. A merchant account can give you security and stability, but it may not be the most cost-effective option for low-volume merchants. A third-party processor can get you set up quickly with predictable pricing that often favors low-volume merchants, but the trade-off is account stability. And of course there’s the matter of compatibility: You need to make sure that whatever payment processor you choose offers a gateway compatible with the software (and sales channels) you want to use.

But you also need to have a good idea of what you can afford to spend up front and on a monthly basis and understand your limitations when it comes to technology and software. If you want to go the DIY route, you’ll need to be fairly tech-savvy. Otherwise, be prepared to outsource tasks to designers, developers, and even admin assistants. Some software solutions make it incredibly easy to do everything yourself, others will require lots of hands-on effort to make them work.

If you’re still not sure where to go from here, we recommend you check out our article: The Best Online Credit Card Payment Processing Companies. You can also view our merchant account comparison chart for a quick look at our favorite providers.

Have questions? We’re always happy to hear from our readers, so please leave us a comment!

The post How To Accept Credit Cards Online appeared first on Merchant Maverick.

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Guide To Buying ShopKeep Hardware

There are a lot of reason why ShopKeep is among our most recommended point of sale systems for small businesses. This product remains one of the more affordable options on the market while giving you a wide variety of features to help your retail or restaurant establishment function efficiently. Chances are, if you’ve decided to go with ShopKeep or are heavily leaning in that direction, you appreciate convenience. You don’t want to spend any more time than absolutely necessary sweating some of the seemingly mundane aspects of starting a business — such as researching and purchasing all of the necessary hardware you might need.

Fortunately, ShopKeep makes this process easy as well. ShopKeep offers an impressive array of hardware bundles and individual items from some of the top-rated companies around all for purchase through their website, making it possible to get absolutely everything you need in one convenient stop. Here’s a brief overview of the hardware that ShopKeep has to offer.

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Hardware Delivery & Shipping

To get started, ShopKeep will ship all hardware within the continental United States for free with no minimum purchase and all orders generally arrive within 7 business days. They will also ship to Hawaii, Alaska, and Canada for an additional fee.

ShopKeep has a generous replacement policy, offering to replace any new equipment that fails to work properly within one year. The same agreement applies to refurbished hardware for 90 days. You may also return any hardware, no questions asked, within 30 days of purchasing it to receive a full refund. Shipping back to ShopKeep is free.

Get Started With ShopKeep

Hardware Bundles

ShopKeep offers some convenient Starter Kits to get your business up and running quickly.

  • Basic Starter Kit for iPad: $809 or $839 if you choose Bluetooth printer
    • 14×16  Cash Drawer
    • Epson 2″ Ethernet Printer or Epson 2″ Bluetooth Printer (
    • iPad Air Stand
    • Ethernet Credit Card Reader
    • Compatible with Apple iPad Air/Air 2 and Apple iPad Pro 9.7″
  • Basic Quick Service Starter Kit for iPad: $1166 or $1196 if you choose Bluetooth printer
    • 14×16 Cash Drawer
    • Epson 2″ Ethernet Printer or Epson 2″ Bluetooth Printer
    • iPad Air Stand
    • Ethernet Credit Card Reader
    • Epson Kitchen Printer
    • Ethernet Cable
    • Compatible with Apple iPad Air/Air 2 and Apple iPad Pro 9.7″
  • Basic Restaurant and Bar Hardware Kit for iPad: $1166 or $1196 if you choose Bluetooth printer
    • 14×16 Cash Drawer
    • Epson 2″ Ethernet Printer or Espon 2″ Bluetooth Printer
    • iPad Air Stand
    • Ethernet Credit Card Reader
    • Epson Kitchen Printer
    • Ethernet Cable
    • Compatible with Apple iPad Air/Air 2 and Apple iPad Pro 9.7″
  • Basic Retail Hardware Kit for iPad: $1297 or $1327 if you choose Bluetooth printer
    • 14×16 Cash Drawer
    • Epson 2″ Ethernet Printer or Epson 2″ Bluetooth Printer
    • iPad Air Stand
    • Ethernet Credit Card Reader
    • 1D Laser Barcode Scanner
    • Compatible with Apple iPad Air/Air 2 and Apple iPad Pro 9.7″
  • Complete Quick Service Hardware Kit for iPad: $1369 or $1399 if you chose Bluetooth printer
    • 14×16 Cash Drawer
    • Epson 2″ Ethernet Printer or Epson 2″ Bluetooth Printer
    • iPad Air Stand
    • Epson Kitchen Printer
    • Ethernet Cable
    • Cash Drawer Mount
    • Thermal Paper – 50 Roll Case
    • 1-Ply Bond Paper – 50 Roll Case
    • Ethernet Credit Card Reader
    • Compatible with Apple iPad Air/Air 2 and Apple iPad Pro 9.7″
  • Complete Restaurant and Bar Hardware Kit for iPad: $1369 or $1399 if you choose Bluetooth printer
    • 14×16 Cash Drawer
    • Epson 2″ Ethernet Printer or Epson 2″ Bluetooth Printer
    • iPad Air Stand
    • Epson Kitchen Printer
    • Ethernet Cable
    • Standard Duty Cash Drawer Mount
    • Thermal Paper – 50 Roll Case
    • 1-Ply Bond Paper – 50 Roll Case
    • Ethernet Credit Card Reader
    • Compatible with Apple iPad Air/Air 2 and Apple iPad Pro 9.7″
  • Complete Retail Hardware Kit for iPad: $1519 or $1549 if you choose Bluetooth printer
    • 14×16  Cash Drawer
    • Epson 2″ Ethernet Printer or Epson 2″ Bluetooth Printer
    • iPad Air Stand
    • 1D Laser Barcode Scanner
    • 7 Series USB Charging Cradle
    • Cash Drawer Mount
    • Thermal Paper – 50 Roll Case
    • 1″ x 1.5″ Barcode Labels
    • Label Printer
    • Ethernet Credit Card Reader
    • Compatible with Apple iPad Air/Air 2 and Apple iPad Pro 9.7″
  • Mobile Register Kit: $198
    • iPad Mini Handheld Enclosure
    • Lightning Credit Card Swiper
    • Compatible with iPad Mini 2/3
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Get a complete POS hardware bundle for free! For new customers only, while supplies last. Act soon – expires 9/30/2018. Get Started

A La Carte Hardware Options

Of course you can also purchase hardware a la carte if you don’t need everything in one of the packages or already have existing hardware that is compatible with ShopKeep.

Card Readers:

  • Magtek Lightning Credit Card Swiper: $99
  • Ingenico Credit Card Reader (EMV Enabled): $329
  • Ingenico Bluetooth Credit Card Reader
  • Vault Credit Card Reader Stand: $49

Printers:

  • Epson Bluetooth Printer: $269
  • Epson Ethernet Printer: $239
  • Epson Kitchen Printer: $331
  • DYMO Label Printer: $119

Cash Drawers:

  • APG 13×13 drawer: $109
  • APG 14×16 drawer: $112
  • APG 16×16 drawer: $139
  • Cash drawer mount: $35
  • Cash drawer till: $29
  • Cash drawer till cover: $29

Barcode Scanners:

  • Socket Mobile 1D Scanner: $269
  • Socket Mobile 2D Imager Barcode Scanner: $449
  • Socket Mobile 7 Series USB Charging Cradle: $79
  • Socket Mobile 2D Imager Stand: $149

iPad Enclosures;

  • iPad Mini Handheld Enclosure: $99
  • iPad Mini Stand: $109
  • iPad Pro Stand: $139
  • iPad Stand: $129
  • Freeform Made iPad POS Stand: $199

You can also purchase gift cards, labels, printer and receipt paper, and a variety of USB and ethernet codes directly through ShopKeep.

Get Started With ShopKeep

Ready To Buy ShopKeep Hardware?

No matter how equipped or completely green you are as you’re starting your business, ShopKeep has you covered. Not only do they provide you with a wide variety of hardware options, they are stocked with some of the most trusted and best-reviewed brands on the market.

If you’ve decided to go with ShopKeep, you’ve already made an informed decision for your POS needs. They also make it very difficult to go wrong when selecting all of your necessary hardware. Hopefully, we’ve just simplified the process slightly.

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Get a complete POS hardware bundle for free! For new customers only, while supplies last. Act soon – expires 9/30/2018. Get Started

The post Guide To Buying ShopKeep Hardware appeared first on Merchant Maverick.

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How To Choose The Best Products to Sell Online

Best Products to Sell Online

You’ve probably landed here on this beautiful wall of text because you’re wanting to start an online store and are wondering, “What are the best products to sell online?”

The short version – it depends 🙂

The long version – keep reading for specific ideas to find the best product for you to sell online.

There are hundreds of articles out there talking about trending products for [insert year here], the best all-time products, rising products, etc., but these resources are typically 100% based on what’s happening now.

So, how do you know what the best products are in general?

Again, spoiler alert: there is no such thing as a best product to sell online!

Sure, there are basic principles to stick to, such as

  • products with a high average order value
  • things that can be drop shipped / don’t require a high-touch in store experience
  • products that can be shipped cheaply and easily, etc.

But with that said, if you look at the brands that are killing it online right now, like Native, Dollar Shave Club, and Tuft & Needle… they break all of those “rules”. Native sells deodorant, Dollar Shave Club built an entire business on super-cheap razors, and Tuft & Needle sells mattresses (a product that typically requires a high-touch in-store experience with high shipping costs).

I’m a firm believer that there’s no such thing as the “best” anything — instead, I operate from “best for your skills, knowledge, resources, and goals”.

So when it comes to starting your online store, the key is to move out of the “best product to sell online” mindset and into the “best product for ME to sell online” mindset. And that’s a product that fits your skill set, knowledge, resources, timeline, and market demand.

There are several approaches to finding the best product to sell online for you… and that’s what I’ll be breaking down in this post.

How to Find the Best Products to Sell Online (For You)

The Product Research Route (Amazon scraping, Adplexity, etc)

Thanks to platforms like Amazon, anyone can sell something online — and luckily for you, there is a giant trove of product data just waiting for you on the Internet.

One way to figure out what to sell is by looking at other products that are performing well and weighing those against your own wants and needs.

The goal here is to collect data on what’s working already, then reverse engineer an ecommerce strategy to sell it.

For example, let’s say you’re looking on Amazon for bestselling dog toys. You could look at niches within dog toys to niche-down into subcategories, look at best-selling products within those subcategories, see top sellers to identify competitors — the opportunities are endless.

Amazon Bestselling Dog Toys

The bonus here is you don’t have to do this manually — and you’re not limited to Amazon’s data. Spy tools like Adplexity and Jungle Scout can aggregate product data across several ecommerce platforms and even show you competitor’s ads so you can reverse engineer a marketing strategy that works.

With that said, keep in mind that everyone has access to this data, which means you won’t be the only one reverse engineering a successful product. What’s really going to set you apart is choosing a successful product that fits your own criteria and knocking your marketing strategy out of the park.

The Persona Research Route

People are constantly searching for things online. Think about your own behavior — where do you go when you’re looking for the “best swimsuits for speed” or “most durable dog toys for puppies”?

As a business owner, you can use this data to figure out what people actually want and give it to them. In marketing, this approach is known as creating a persona (marketing jargon for a description of your ideal customer).

An effective persona defines what your ideal customer actually wants. Who are they? What problems do they have? How can you solve these problems.

Use tools like Facebook Audience Insights, Pinterest, Google Display Planner, Trend Hunter, and basic keyword research (see here) to create 2-4 personas that outline your ideal customers. Be as descriptive as possible by including things like job title, favorite device, pay scale, main frustrations & problems, end goals, what they do in their spare time, etc. Use this detailed guide by Moz to guide you through the process.

Remember that your personas don’t have to be the end all be all. The focus here is to define your initial target market that’s small enough you can effectively reach them but large enough to get some insight on what products will fit their needs (and to get some initial sales and feedback on those products so you can polish what you’re offering).

Nearly every business started this way (think about how Facebook started by targeting college students). Here’s a podcast episode explaining this concept [skip to the ~ 11-minute mark].

The Sell What You Know Route

Perhaps the most self-explanatory method for finding the best product to sell online is selling what you know. What are you good at? Passionate about? Experienced with? Use that experience, channel it into a need, and sell it.

Take Quad Lock, a bike mount designed by a biker who was unsatisfied with the mounts on the market, so he designed one he wanted and sold it. The founder used used his own experience (biking) and pain point (ineffective mounts for his iPhone) to create a product that others love too.

Keep in mind though, it isn’t just about the product. Quad Lock leveraged reviews and Facebook and Google ads to get the right people to the product. You’ll need to have a proper and realistic marketing funnel behind whatever it is you’re selling.

The Build an Audience Route

Traditionally, ecommerce business owners take a “build it and they will come” approach to product development and selling online. This method takes the opposite approach. Instead of creating a product and finding an audience to sell it to, you’ll first build an audience and bring them a product they actually want.

Both approaches have advantages — again, there is no blanket “best” way or “best” product to sell online. Once again, it depends on your goals.

Building your product first and selling it to an audience could bring in revenue faster (as long as you build a product that actually sells). However, you do run a higher risk of creating a product that doesn’t fit the market as well as it might if you were to build an audience first, learn about them, and give them what you want.

The tradeoff here is time vs. money. If you have the time to build out an audience, nurture them, and build a minimally viable product to get feedback on, this route can save you the headache of launching a product that no one wants (see The $100 Startup). However, if you need to generate revenue quickly, this path might not be the best option.

The Rapid Product Testing Route

If you’ve ever donated to a kickstarter campaign, or if you know anything about Tim Ferris and the 4-Hour Work Week, then you know how successful rapid testing a bunch of product ideas can be.

Ferriss did it with different ads, headlines, and even book titles until he found what worked, and you can take the same approach with your own product development. The goal here is to get a ton of data quickly. What are people clicking on? What are they signing up to learn more about? What’s sticking? Once you have that info, keep what works and get rid of what doesn’t.

Again, the tradeoff here is time and/or money. You have to give yourself enough of a runway to actually test and get the data, whether you’re starting a campaign on Kickstarter, offering email and social demos to find that one customer with a new idea, or running multiple Google Adwords campaigns to test which promotions get the most traction.

The Niche / Tailwind Route

Sometimes it’s worth sticking to what’s already working. Similar to reverse engineering products that are performing well and fit your criteria, you can also find a growing niche and/or company and build out products that complement them.

A classic example of this is the cell phone case industry. Before the iPhone blew up, cell phone cases were practically non-existent. But once the iPhone took off, an entire niche industry was born.

This is happening all the time. Think about Peloton — the at home spin bike that’s building an entire submarket that needs attention. There are constantly new opportunities to hop on board with what’s working and complement it with submarket products of your own.

The Supplier / Numbers Route

Keep in mind that you don’t always have to supply a product. Sometimes the best product to sell online could be one that someone else has created. In this scenario, you’d focus on building a killer marketing strategy for the product.

For example, let’s say you have a dentist friend who has a patented a new mouthguard that’s amazing, but he has no idea how to sell it. You could start an ecommerce business with exclusive access to the product at a price that makes sense. He’d be your supplier while you’d focus on getting sales.

Even if you don’t know someone directly who has an amazing product, you could always research suppliers on AliExpress or Alibaba, or connect to people who have great industry contacts in a niche you know well enough to navigate profit margins and create a marketing strategy that gets the products to move.

Alibaba

Either way, you’re removing yourself from the product definition. Instead, you’re looking at suppliers who have already created a killer product and need someone (AKA you) to sell it.

Next Steps / Takeaways

Finding the best products to sell online really has less to do with there being a “best” product and more to do with having a system and approach to finding a product that fits your own needs, skills, and means.

Instead of randomly brainstorming and endlessly searching online for that one big idea, take time to do an inventory of your own needs. Think about your skill set, knowledge, resources, and timeline to launch your product. Then, choose one of the methods above to find the product that best aligns with your defined criteria.

You also want to find the best way to sell – here’s how to choose the best ecommerce platform.

The post How To Choose The Best Products to Sell Online appeared first on ShivarWeb.

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Top 0% APR Introductory Rate Business Credit Cards

Getting your business a 0% APR introductory rate credit card could be helpful, especially if you’re planning to make a big purchase that you can’t pay back right away. Unfortunately, credit cards are packed with complicated rules and regulations, and with so many options available, it can be time-consuming to figure out what’s best for your business. A card that works well for Sammy’s Sandwich Shop down the street might not be the right option for you.

That’s where Merchant Maverick comes in! We’ve parsed through all your various options and come up with a list of the top 0% APR intro rate business credit cards. Besides offering that 0% APR introductory rate, these cards also provide savings via rewards and $0 annual fees, allowing you to stretch your dollar further.

So which one is right for you? Read on to find out!

American Express Blue Business Plus

This card leads the pack with a 0% APR introductory rate of 15 months. It also boasts a rewards program of two points per $1 on all purchases up to $50,000 per year, and one point per $1 on all purchases after $50,000. These points (which are worth $0.01 in many cases) can be redeemed via American Express’ Membership Rewards program in numerous ways, including at checkout for major retailers, gift cards, taxi fare in New York City, and booking travel through American Express Travel.

This card’s variable APR after those 15 months are up can run lower than average. It also grants you expanded buying power, which allows you to spend above your credit level without penalty.

However, Blue Business Plus doesn’t provide a welcome offer. Additionally, some redemptions dish out reward points at less than the standard $0.01. Rewards also start slowing down after spending $50,000 in a year, so this card might not be the best option if your business will break that threshold. International travelers should note that this card does carry a foreign transaction fee of 2.7%.

Want a full breakdown of Blue Business Plus? Check out Merchant Maverick’s comprehensive review to get the deets.

Chase Ink Business Unlimited

chase ink business unlimited

Ink Business Unlimited is a cash back card featuring a 0% APR intro rate for 12 months and no annual fee. Chase has set the cash back reward amount to 1.5% on all purchases—no cap whatsoever. Those rewards can be redeemed via deposit into your bank account or applied on Amazon purchases. Additionally, Ink Business Unlimited also provides a hefty welcome offer of $500 cash back after you spend $3,000 on purchases in the first three months.

Other benefits include additional employee cards at no extra cost, as well as travel and roadside assistance. Chase also provides purchase protection to cover new purchases for 120 days against damage or theft up to $10,000 per claim and $50,000 per account. Once the 12 months of 0% APR run dry, this card offers a variable APR that sits right around industry standard.

Marks against this card include a 3% foreign transaction fee, meaning businesses that require overseas travel may want to think twice before dipping into Ink Business Unlimited.

If you need a further breakdown on Chase’s Ink Business Unlimited, we’ve got you covered with our comprehensive review.

American Express SimplyCash Plus

SimplyCash Plus is another cash back card, although its 0% intro APR runs for nine months. It does feature a hefty rewards program for certain categories, however. Purchases at U.S. office supply stores and on wireless telephone earn 5% percent cash back, up to $50,000 per year. Additionally, you can early 3% back on a category of your choosing (airfare, hotel rooms, car rentals, gas stations, restaurants, advertising purchases, shipping, or computer hardware, software, and cloud computing), up to $50,000 per year. All other purchases will nab 1% back.

American Express’ SimplyCash Plus boasts a variable APR that can clock in at below industry standard. Additionally, its expanded buying power will let you buy above your credit limit with no penalty fees. Other benefits include extended warranty and purchase protection, as well as a range of travel benefits, from baggage insurance to a global assist hotline.

Unfortunately, rewards are redeemed through statement credit only—meaning this card won’t work for those wanting to receive cash back as a check. Besides this, SimplyCash Plus doesn’t provide a welcome offer and foreign purchases are subject to a 2.7% transaction fee.

Need more info on American Express SimplyCash Plus? Head on over to Merchant Maverick’s review.

Capital One Spark Cash Select For Business

capital one spark cash select

This is the second card on our list that runs with a 0% APR for the first nine months. Its cash back rewards program features an unlimited 1.5% back on all purchases. Cash back rewards can be applied to your account as statement credits or requested as a check. Those rewards won’t expire while your account is open and can be transferred between Capital One cards.

You can additionally collect a tidy $200 early spend bonus if you spend at least $3,000 within your first three months of opening your accounts. Spark Cash Select further provides extended warranty and purchase protection, as well as access to Visa SavingsEdge, which may offer up to 15% off on some purchases from participating merchants. You can also get employee cards at no extra cost and Capital One charges no foreign transaction fees.

Drawbacks of the Spark Cash Select include a variable APR that may sit a tad higher than industry standard once those nine months of 0% APR are up. Additionally, the flat rate rewards program may not fit within your business if you spend a lot within categories that can earn higher cash back rates with other cards.

Those who want to dig into the nitty-gritty on Spark Cash Select should take a gander at our in-depth review.

Bank Of America Business Advantage Cash Rewards Mastercard

To round out our list of 0% APR introductory rate business credit cards, we’ll look out our third entry with a 0% intro APR for nine months. This card boasts 3% cash back on purchases at gas stations and office supply stores, 2% back at restaurants, and 1% back for everything else. You’ll be able to redeem your cash rewards via a statement credit, check, or have cash deposited into a Bank of America checking or savings account.

Besides its reward program, this card’s other benefits include travel and emergency services, zero liability protection on unauthorized purchases, and overdraft protection. Clients of BofA’s Business Advantage Relationship Rewards program can get a 25% – 75% rewards bonus on the base cash back rate. This means you could earn up to 3.75% at gas stations and office supply stores, 2.75% at restaurants, and 1.75% everywhere else. There’s additionally a $200 statement credit bonus after spending $500 on purchases in the first 60 days.

On the negative side, there’s a $250,000 purchase cap for the 3% cash back categories, after which you’ll earn 1% back. Also, for businesses that require international travel, BofA’s card does carry a 3% foreign transaction fee.

Want to learn more about BofA’s Business Advantage Cash Rewards Mastercard? Visit the Merchant Maverick review of the card.

Final Thoughts

That ends our look at five of the top 0% APR introductory rate business credit cards! Still can’t decide on the best option for your business? Check out our small business credit comparison page to compare some of our favorite credit cards and learn more about picking the best card for you.

The post Top 0% APR Introductory Rate Business Credit Cards appeared first on Merchant Maverick.

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What’s The Best Chase Ink Business Credit Card? Compare Cards Here!

Chase ink business credit card comparison

Chase’s lineup of Ink Business credit cards is well-regarded in the business credit card industry and by reviewers. After having done the math and the research, we here at Merchant Maverick concur with this assessment. However, that doesn’t answer the question you may be asking: Which Chase business credit card should I get?

We thought we’d explore this question so that you know which of Chase’s small business offerings suits your particular goals. Our Chase Ink business credit card comparison will cover four cards. Let’s take a look at the Chase Ink Business CashSM, the Chase Ink Business UnlimitedSM, and the Chase Ink Business PreferredSM.

Chase Ink Business CashSM

  • Annual Fee: $0
  • Bonus Offer: $500 cash back when you spend at least $3,000 within 3 months of opening your account
  • APR: 14.99% – 20.99%, Variable
  • Introductory APR: 0% APR for the first 12 months
  • Foreign Transaction Fee: 3%
  • Rewards:
    • 5% cash back on the first $25,000 spent in combined purchases at office supply stores and on internet, cable, and phone purchases each year
    • 2% cash back on the first $25,000 spent in combined purchases at gas stations and restaurants each year
    • 1% cash back on all other purchases

The main selling point of the Chase Ink Business CashSM credit card is the 5% cash back earning potential — it’s one of the few business cards available to offer such a high cash back rate. You stand to earn 5% cash back on the first $25,000 spent on the purchase categories listed above each year — a potential $1,250 value. Max out the 2% cash back tier, and you’ll be sitting pretty with $1,750 cash back each year. You can continue to earn cash back on your purchases in these categories after spending $25,000 in a year, but at a 1% rate. It’s a great deal for the business owner whose spending is concentrated in these high-earning categories, but if your spending on said categories is significantly above this $25,000 limit, you might want to consider a card offering unlimited cash back.

The Chase Ink Business CashSM has no annual fee. Combine that with the $500 cash back you stand to earn if you spend $3K or more within 3 months — a bar most businesses will clear –and you’ll be rewarded nicely for your card use right off the bat.

When you go to redeem your rewards, you’ll find that your cash back rewards are technically counted as points. 5% cash back is counted as five points per $1 spent, 2% back is two points per $1, etc. Your points will never expire so long as your account is open, and you can redeem your points not only for cash back, but for rewards like gift cards and travel. You can also transfer your points over to other cards with Chase Ultimate Rewards, which could then be transferred over to one of 13 different airline travel partners.

Additional benefits of the Ink Cash card include:

  • Fraud protection
  • Zero liability protection
  • Purchase protection
  • Extended warranty
  • Travel and emergency assistance services
  • Auto rental collision damage waiver

Read Our Full Chase Ink Business Cash Review

Apply For Chase Ink Business Cash 

Chase Ink Business UnlimitedSM

  • Annual Fee: $0
  • Bonus Offer: $500 cash back after you spend $3,000 on purchases in the first 3 months
  • APR: 14.99%–20.99% variable APR
  • Introductory Rate: 0% APR on purchases and balance transfers in the first 12 months
  • Foreign Transaction Fee: 3%
  • Rewards: 
    • Earn unlimited 1.5% Cash Back rewards on all purchases

chase ink business unlimitedLaunched in May 2018, the Chase Ink Business Unlimited℠ card is Chase’s newest business credit card. Like the Ink Cash, the Ink Business Unlimited is a cash back business card. However, with the Unlimited card, there are no purchase categories, and you earn 1.5% cash back on all purchases with no limits on the amount of cash back you can earn. As this card will always draw comparisons with the similar Ink Cash card, let’s take a closer look at the similarities and differences between the two cards.

Chase Ink Business Cash vs Ink Business Unlimited

If you want a Chase Ink business credit card with no annual fee, you’ll have to go with one of these two cards, as the Chase Ink Business PreferredSM carries a $95 annual fee. To compare these two cards, let’s take note of where the Ink Cash and the Ink Business Unlimited don’t differ at all. Neither card carries an annual fee. Both cards offer the same welcome offer ($500 cash back after you spend $3,000 on purchases within 3 months), the same variable APR, the same 12-month introductory 0% APR period, the same 3% foreign transaction fee, and the same package of travel/shopping benefits.

The difference between the two cards lies entirely in their respective cash back reward structures. The Ink Cash offers 5% and 2% cash back spending categories along with 1% cash back on all other purchases, but the amount of annual spending in the 5% and 2% categories that will earn you this extra cash back is limited to $25,000 each. By contrast, the Ink Business Unlimited offers 1.5% cash back on all purchases with no limits — very simple indeed. If your business spending is diffuse and variable, the Business Unlimited is clearly a better deal, while the business owner whose spending is concentrated in the Ink Cash’s high earning categories will obviously find the Ink Cash to be a better deal. This is true only up to a point, however. Due to the fact that only your first $25,000 in annual purchases in these high-earning categories earns you cash back at these enhanced rates, the Ink Business Unlimited may earn you more cash back even if your spending is concentrated in the Ink Cash’s bonus categories. If you spend over $83,333.33 annually on the Ink Cash’s 5% cash back categories, you’ll actually earn more cash back by charging these same purchases to an Ink Business Unlimited card. Likewise, spend over $33,333.33 annually on the Ink Cash’s 2% cash back categories, and the Ink Business Unlimited starts earning you more cash back.

Essentially, the choice between the Ink Cash and the Ink Business Unlimited comes down to what your business expenses are and the total volume of said business expenses. Spend a light-to-moderate amount on the Ink Cash’s high-earning categories, and the Ink Cash is a better deal. Spend a large amount on these categories (or on other things entirely), and the Ink Business Unlimited will earn you more cash back.

Read Our Full Chase Ink Business Unlimited Review

Apply For Chase Ink Business Unlimited

Chase Ink Business PreferredSM

  • Annual Fee: $95
  • Bonus Offer: 80,000 points (if you spend at least $5,000 within the first three months of opening your account)
  • APR: 17.74% – 22.74%, Variable
  • Introductory Rate: None
  • Foreign Transaction Fee: None
  • Rewards:
    • 3 points per $1 on the first $150,000 spent in combined purchases on travel, shipping purchases, internet/cable/phone services, and advertising purchases made with social media and search engines each account anniversary year
    • 1 point per $1 on all other purchases
    • Points are worth 25% more if redeemed for travel via Chase Ultimate Rewards

The Chase Ink Business PreferredSM card was introduced by Chase in 2016 as a replacement for the now-discontinued Ink Business PlusSM. Being Chase’s flagship business card, the Ink Business Preferred offers an eye-watering rewards package: 3 points for every dollar spent on the first $150,000 in purchases in the categories listed above, and 1 point per $1 spent on everything else. Plus, your points will be worth 25% more when you redeem them for travel via Chase Ultimate Rewards. Let’s compare this card with the first two Chase Ink cards I’ve discussed.

Chase Business Ink Preferred vs Chase Ink Cash vs Chase Ink Unlimited

You’ll notice some significant differences between the Ink Business Preferred and the other two Ink business cards mentioned in this article. Obviously, the reward structure is different, as is the fact that your rewards will be worth 25% more when redeemed for travel. There’s also a more valuable bonus offer (the 80,000 points you’ll earn if you spend over $5K within 3 months are worth $800 or more, depending on what you use them for), and the 3% foreign transaction fee borne by Ink Cash and Ink Unlimited is absent in the Ink Business Preferred. Furthermore, along with all the same travel and shopping benefits of the Cash and Unlimited cards, you’ll get cell phone protection of up to $600 per claim, trip cancellation insurance, and trip delay coverage.

All these extra benefits aren’t free, however. The Ink Business Preferred carries a $95 annual fee. Its variable APR is a bit higher than that of the Ink Cash and Ink Unlimited, and unlike those two cards, the Ink Preferred has no introductory 0% APR period. But if you spend heavily on business travel, the Chase Ink Business PreferredSM should provide you the most value of all the Ink Business cards. And if you already have the Ink Cash or Ink Unlimited, pairing the Ink Preferred with either of them will get you extra points, an 80,000-point signup bonus, cell phone protection, and additional travel benefits you won’t get with Chase’s other two Ink Business cards. If you’re a frequent business traveler, such a pairing may work in your favor. Just bear in mind Chase’s infamous 5/24 rule: if you have opened five or more credit cards (from any bank) within the last 24 months, you won’t be approved for a new Chase card.

Read Our Full Chase Ink Business Preferred Review

Apply For Chase Ink Business Preferred 

An Alternative To Chase’s Ink Business Cards

capital one spark cash selectIf you’re looking for a good cash back business card but aren’t convinced by Chase’s Ink Business offerings, the Capital One Spark® Cash for Business card is a flat-rate cash back business card that lets you earn an unlimited 2% cash back — even more than the Chase Ink Business Unlimited℠. It’s a simple yet attractive advantage, made somewhat less appealing by the $95 annual fee (a fee the Ink Cash and Ink Unlimited do not carry) and the fact that you can’t transfer your rewards to travel rewards programs like you can with Chase’s business offerings. Still, Spark Cash for Business is an attractive proposition for the business owner who can’t be bothered with keeping track of spending categories and wants the highest universal cash back earning rate possible.

Check out our Spark® Cash for Business review to learn more.

Final Thoughts

So, which is the best Chase credit card for business? That depends on the amount and nature of your business spending. I hope the information given here has given you some guidance as to what options make the most sense for your particular business needs.

To compare high-ranking business credit cards in more detail, check out our credit card comparison chart or read the Best Business Credit Cards for 2018.

The post What’s The Best Chase Ink Business Credit Card? Compare Cards Here! appeared first on Merchant Maverick.

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Is WordPress Easy To Use For eCommerce?

If you know anything about web development, you know about WordPress. WordPress is now the most popular Content Management System (CMS) in the world, powering over 31% of websites globally. In fact, WordPress is the software behind the very website you’re currently on!

As an everyday WordPress user myself, I can say with confidence that WordPress is a great CMS for many purposes, including online selling. The software is open-source and popular, meaning that it’s fully customizable and that there are plug-ins available to extend the functionality of the software.

While it’s true that WordPress was originally built as a blogging platform, several eCommerce plugins make it possible to transform your website into a full-fledged online store. In this article, we’ll be taking a look at three of the most popular eCommerce software systems that work with WordPress.

But first, let’s take a look at WordPress as a stand-alone software.

Is WordPress Easy To Use?

WordPress is a very learnable software. The software is fairly easy to use once you get the hang of things. However, this initial learning process may take some time.

This is particularly true if you are new to web development. As open-source software, WordPress is not exactly plug-and-play. In order to get your site online, you’ll have to find your own web host and then install WordPress on your hosting account. In addition, you will be responsible for maintaining your site’s security.

Once you’ve finished setting everything up, you will find that when it comes to daily operations, WordPress is very usable.

As you consider using WordPress for your online store, you’ll have to keep in mind the pros and cons of the software. Here’s a quick breakdown of those advantages and disadvantages:

Pros

  • Open Source: Because WordPress is open source, you have the freedom to modify the software however you choose. In addition, you can choose to sell your modifications to other users!
  • Free: WordPress is free to download and use. However, you should note that operating a website comes with other expenses. Take a look at our “Cons” list for more information.
  • Large User Community: With so many bloggers, sellers, and developers using WordPress, you can expect to find lively community forums in WordPress’s support resources. Get help from fellow users or purchase plug-ins from a wide range of developers.
  • Reliable Software: You can depend on WordPress as a glitch-free CMS.
  • Lots Of Plug-Ins Available: WordPress and third-party developers alike have put out thousands of plug-ins that you can purchase and install to add features to your platform.

Cons

  • For Do-It-Yourselfers Only: When you use WordPress, you will be responsible for managing your web hosting and site security.
  • Some Experience Required: You either must have some experience editing HTML/CSS or you must be willing to learn.
  • Limited Technical Support: WordPress offers some support via email and live chat. However, for the most part, you’re on your own when it comes to technical issues.
  • Common Target For Hackers: Open source software is often the target of security attacks. You’ll have to keep an eye out for any new security patches.
  • Difficult To Estimate Total Costs: Although WordPress is free to use, you will still have to pay the typical costs of operating a website. You’ll need to pay for hosting, an SSL certificate, a theme, and any plug-ins you choose to use.

Now you know a bit more about the usability of WordPress, let’s start talking about our favorite eCommerce plug-ins for WordPress! All three of the following plug-ins are affordable, easy-to-use, and easy to integrate with any WordPress website.

Let’s get started!

WooCommmerce

WooCommerce is a free, open source eCommerce plug-in that is designed specifically to be used with WordPress. WooCommerce fits businesses of all sizes, from startup to enterprise. In fact, WooCommerce has been downloaded over 48 million times, making it one of the most popular eCommerce solutions in the world.

WooCommerce is easy to incorporate into your WordPress site. All you have to do is install and activate the WooCommerce app in your “Plug-ins” tab. Activating this plug-in turns your blogging back-end into an online store admin. Take a look:

In this dashboard, you can manage everything for your online store. For example, you can create products, access pending orders, adjust shipping setting, enter product information, and set up inventory tracking.

WooCommerce provides enough features to handle all the basic operations of online selling. Everything else is available as an extension. Here are a few of the features built-in:

  • Sell Digital & Physical Products
  • Inventory Management Features
  • Shipping Calculator & Shipping Options (Pickup, Local Delivery, Calculated Shipping)
  • SEO Features
  • Coupons & Discounts

WooCommerce offers lots of themes to choose from. Most of these are designed by third-parties; however, WooCommerce also creates its own designs called “WooThemes.” We recommend you stick with these WooThemes as they tend to work best with WooCommerce updates. For the most part, in order to change large aspects of these designs, you will be required to edit the HTML and CSS.

Like WordPress, WooCommerce offers very limited customer support to their customers. You are mostly on your own. Fortunately, WooCommerce does have a detailed knowledge base as well as a supportive user community to help you through any difficulties.

We love WooCommerce for its customizability, its scalability, and of course, its price. To learn more about WooCommerce, take a look at our full review of the software. Or, download WooCommerce today to test it for yourself.

Ecwid

Another plug-in you might consider using is Ecwid. Ecwid is an eCommerce software that lets you incorporate shopping cart widgets–such as buy buttons or a full online store–into any pre-built website. Ecwid is a perfect solution for small to medium-sized businesses that want a simple way to add an online store to their website. Over one million merchants currently use Ecwid for their online selling.

Ecwid is a SaaS (software as a service) solution, which means that although you have to find hosting for your WordPress site, hosting for your Ecwid store is already included. Instead, you’ll just have to pay a monthly price to use the software. This price depends primarily on the number of products you plan on listing. Each step up in pricing also includes more advanced features. Take a look below for a quick breakdown of pricing:

  • Free Plan: $0/Month
    • 10 Products
  • Venture: $15/Month
    • 100 Products
  • Business: $35/Month
    • 2,500 Products
  • Unlimited: $99/Month
    • Unlimited Products

To add Ecwid to your WordPress account, sign for an Ecwid account at ecwid.com. Then, install and activate the app in your WordPress dashboard. Completing these actions will let you make changes to your Ecwid store from WordPress.

Here’s a look at Ecwid’s dashboard within WordPress:

Alternatively, you can choose to manage your store from Ecwid’s own dashboard. Since the two programs are now connected, every change you make in Ecwid will be reflected in your WordPress site. Here’s Ecwid’s dashboard:

We recommend using Ecwid’s dashboard to manage your online store. We think Ecwid’s dashboard is more intuitive and easier to use in general.

Using Ecwid will give you access to many of the necessary selling features. Here are a few of our favorites:

  • Buy Buttons
  • Multi-Channel Selling
  • Real-Time Shipping Rates
  • Promotions & Discounts
  • Sell Digital Products
  • Mobile Management App

Ecwid supplies users with one Starter Site theme that you can use to develop your storefront using drag-and-drop tools. There are also third-party themes available as well as HTML and CSS editors for more in-depth customization.

As is typical with SaaS solutions, Ecwid provides technical support through several channels. Your pricing plan will determine how you are able to reach customer support, whether that is through email, live chat, or phone. Everyone has access to a knowledge base and community support forums. Remember, Ecwid can only help with issues related to their software. They do not provide WordPress support.

Ecwid is a great solution for any merchant who’s looking for a simple way to sell products on their website. The app is easy to use with WordPress, it’s affordable, and it works. For more information, read our full review or sign up for Ecwid’s free plan to try it out.

Selz

Selz, selz review

Selz is another SaaS shopping cart solution that plugs into any website. Like Ecwid, Selz offers users both ease of use and versatility. Selz gives merchants the option of adding eCommerce features to any website in a variety of ways. You can choose to add an online store to an established website, embed buy buttons for select products, sell directly on social media, or set up a fully hosted online store.

Selz is designed for startups, artists, writers, and musicians, and the platform currently serves over 100,000 merchants worldwide. Ease of use is Selz’s strongest feature, which is wonderful for many beginning merchants.

On the other hand, sometimes Selz’s ease of use can be a limiting factor for sellers who are looking to grow. Selz does not offer many advanced features or integrations. Nevertheless, many sellers find that Selz fits their needs perfectly.

As a SaaS solution, Selz charges a monthly fee for the use of their software. There are four plans to choose from. These plans are organized by the number of products you plan to list. Additional features are available on higher level plans. Here’s a quick overview of pricing:

  • Free Plan: $0/Month
    • 5 Product Maximum
    • 2% Transaction Fee
  • Lite Plan: $19/Month
    • Unlimited Products
    • 2% Transaction Fee
  • Standard Plan: $29/Month
    • Unlimited Products
    • 1% Transaction Fee
  • Pro Plan: $49/Month
    • Unlimited Products
    • 0.5% Transaction Fee
    • No Transaction Fee If Using Selz Pay

To add Selz to your WordPress site, you’ll have to create a Selz account and then install and activate the Selz app in your WordPress dashboard.

Then, head back into your Selz dashboard. Using this dashboard, you can create products and discounts, process orders, and manage shipping settings. In order to test your setup with WordPress, you should add at least one or two products.

Now, you can decide how you’d like to add eCommerce to your site, whether that’s via buy buttons or an entire online store. When you make your decision, you’ll just have to follow Selz’s instructions to add products to your WordPress site.

During my testing, I decided to add my entire Selz store to WordPress. I looked into Selz’s instructions, but I had a bit of difficulty locating the correct buttons. I eventually figured out that WordPress’s new Gutenberg editor was complicating the process. Selz has not yet updated their support documentation to provide instructions for this new WordPress version. When I switched back to WordPress’s older Classic Editor, I was able to quickly integrate my store.

While both WooCommerce and Ecwid give you access to store management features within your WordPress dashboard, this is not the case with Selz. In order to add new products, process orders, etc. you will have to log back into your Selz dashboard.

Selz offers the basic features you need for online selling. Although Selz focuses mostly on the basics, they do include a few advanced features such as abandoned cart recovery and digital downloads. Take a look at a few of Selz’s features:

  • Sell Anywhere
  • Sell Physical & Digital Products
  • Real-Time Shipping Rates
  • Pay What You Want
  • Discounts & Coupons
  • Multi-Currency Capabilities
  • Abandoned Cart Recovery

When it comes to web design, Selz users are all set. There are 25 beautiful, image-focused designs to choose from, and they’re all free. Users can customize these designs by using the drag-and-drop editor or the HTML/CSS editors.

Support is available for all Selz users in the form of 24/7 live chat and email. There is also a Help Center full of useful documentation for users who prefer a do-it-yourself approach. As always, you’ll have to keep in mind that while Selz representatives love to help you use their software, they can’t help when it comes to WordPress difficulties.

Selz is a perfect solution for makers and startups who want to get their online stores started quickly. In particular, Selz works well for merchants who want to offer lots of digital products. If this sounds like you, head over to our full Selz review for more information. Or, you can take a look at Selz yourself.

Final Thoughts

So, is WordPress easy to use for eCommerce? We certainly think so, especially when you use the right eCommerce plug-in.

Take a deeper look at any of the three options we present above, and don’t be afraid to test out the plug-ins before you commit. All of these eCommerce solutions offer a free platform (or free download) so you can integrate the software with your WordPress site without paying a dime. And if you decide it isn’t a good fit for you, it’s easy to deactivate the integration. In fact, it just takes a few clicks.

So, what are you waiting for? Head over to our reviews or sign up for one of these shopping carts and get testing!

The post Is WordPress Easy To Use For eCommerce? appeared first on Merchant Maverick.

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ShippingEasy VS Ordoro

ShippingEasy VS Ordoro
✓ Pricing
✓ Ease of Use
Features ✓
Tie Integrations & Add-Ons Tie
✓  Customer Service & Technical Support
Tie Negative Reviews & Complaints Tie
Tie Positive Reviews & Testimonials Tie
Winner Final Verdict
Read Review Read Review
Visit Site Compare

Every online seller knows that one of the best ways to keep your prices low is to keep your shipping costs low. And in order to do that, you need a robust shipping software that can help you find the best shipping rates every time.

ShippingEasy and Ordoro are two such shipping software apps. Both of these services are SaaS (Software as a Service) solutions, meaning that they are fully-hosted programs that you can access through a monthly subscription. But the similarities don’t stop there. Both companies have headquarters in Austin, TX and both offer steep discounts on shipping rates. And most importantly, both software give merchants the power to easily generate shipping labels and purchase and print postage.

So, how do you choose between them?

In this article, we’re taking an in-depth look at both ShippingEasy and Ordoro to see what they have to offer in terms of features, ease of use, customer service, and pricing. Keep reading to learn how these two programs stack up again each other and discover which option is best for your business.

Pricing

Winner: ShippingEasy

Pricing for both ShippingEasy and Ordoro is based on the number of orders you ship per month. Pricing increases as you ship more orders. Moving up the pricing scale will also give you access to stronger customer support options and more advanced features.

Here’s a quick breakdown of ShippingEasy’s pricing scale:

Starter

  • $0/Month
  • 50 Shipments/Month

Basic

  • $29/Month
  • 500 Shipments/Month

Plus

  • $49/Month
  • 1,500 Shipments/Month

Select

  • $69/Month
  • 3,000 Shipments/Month

Premium

  • $99/Month
  • 6,000 Shipments/Month

ShippingEasy has an enterprise level plan for merchants with over 6,000 shipments/month. Enterprise is available for $149/month.

ShippingEasy also offers features for customer relationship management and inventory management at an additional monthly cost. These additional costs range from $3/month to $50/month for each service.

Ordoro offers their services in two forms: Basic and Pro. Basic includes features for shipping only. Pro plans include features for shipping, inventory management, and dropshipping. Ordoro has a free plan available that comes with only email support. Paid plans include both email and phone support.

Basic: Shipping Only

  • Free
    • 50 Orders/Month
    • 1 Sales Channel
    • 1 User
  • $25/Month
    • 700 Orders/Month
    • Unlimited Sales Channels
    • Unlimited Users
  • $49/Month
    • 3,000 Orders/Month
    • All Of The Above PLUS
      • Logos On Shipping Labels
      • User Permissions
  • $129/Month
    • Unlimited Orders/Month
    • All Of The Above PLUS
      • Multiple Ship-From Locations

Pro: Shipping + Inventory Management + Dropshipping

  • $299/Month
    • 1,500 Orders/Month
    • 5 Sales Channels
    • 5 Users
  • $499/Month
    • 4,000 Orders/Month
    • 7 Sales Channels
    • 7 Users
  • Enterprise (Pricing By Quote)
    • Unlimited Orders/Month
    • Unlimited Sales Channels
    • Unlimited Users

Pricing is comparable between the two apps, and they both offer similar features at similar price points. However, ShippingEasy is a bit more affordable when you consider the add-on features of customer management and inventory management. These features cost just a few dollars more with ShippingEasy compared to the minimum $299/month you’d have to pay to get these features on an Ordoro Pro plan.

Ease Of Use

Winner: ShippingEasy

With a name like ShippingEasy, I had high hopes that the software would be a breeze to use. Fortunately, ShippingEasy lives up to its name. I had no trouble at all learning to use the software during my initial trial.

Setting up my free 30-day trial was a simple process. When I connected my ShippingEasy account with my Shopify shopping cart, all my orders transferred over immediately.

To process orders, just click “Create Shipments.” Then, click on the “Shipments” tab and set up your shipping parameters. Those parameters include the carrier, postage rate, packaging, and weight. Once you’ve done all that, you can purchase and print your postage

On this page, you have to option to print a shipping label, a packing slip, or both.

Ordoro is similarly user-friendly. The dashboard is clean and simple.

When you link your account to your eCommerce platform, your orders will automatically import in. All new orders will transfer within an hour of the time they are placed.

You can then select any pending orders (individually or in bulk) and start processing. When you select an order, you’ll be presented with a shipping and return label generator on the side of your screen.

Then, you can select a carrier, a package type, and a shipping method to create a shipping label.

Try out Ordoro for yourself with a free 15-day trial. You have to hand over some basic information and a credit card number to sign up, but you’ll only be billed in you stay beyond your first 15 days. Don’t forget both ShippingEasy and Ordoro also have free plans that you can sign up for instead.

While both of these shipping programs are very user-friendly, I prefer ShippingEasy’s dashboard. I think it’s just a little more intuitive.

Features

Winner: Ordoro

All ShippingEasy users have access to shipping features. Customer management and inventory management features are available at additional cost.

Shipping

  • Low Rates: ShippingEasy partners with the USPS to provide savings up to 46%.
  • Multi-Channel: Manage orders from multiple sales platforms in one dashboard. Upload orders in bulk using a pre-built integration or using CSV files.
  • Automatic Emails: Send automatic emails when orders ship. Include your branding in those emails.
  • Shipping Rules: Automate your order fulfillment process with shipping rules
  • Batch Order Processing: Generate and print multiple shipping labels with one click.
  • Returns: Send scan-based return labels or email out return labels upon request.
  • Customs Forms: Ship internationally with automatically generated customs forms.

Inventory Management & Customer Management

If you subscribe to a plan that grants you inventory and customer management, you’ll have access to a few more features. Set low stock alerts, create purchase orders, enable multichannel customer management, and utilize email marketing.

In the same way, all Ordoro users can use the shipping features. Dropshipping and inventory management features come at an extra expense.

Shipping

  • Batch Printing: Process hundreds of orders at once.
  • Discounted Rates: A partnership with USPS provides discounts of up to 67%.
  • Multi-Channel Capabilities: Manage everything in one place.
  • Shipment Tracking: View tracking information and forward tracking numbers to your customers when their orders ship.

Dropshipping & Inventory Management

Ordoro’s dropshipping features let users dropship through multiple suppliers with ease. Inventory management features let you sync inventory, set stock thresholds, and create purchase orders.

Ordoro’s dropshipping features get a whole lot of love from their user base. Merchants who use Shopify as their shopping cart are especially fond of those features.

We think Ordoro’s dropshipping features give them a slight advantage over ShippingEasy. Ordoro is the winner here!

Integrations & Add-Ons

Winner: Tie

ShippingEasy and Ordoro both integrate with eCommerce’s most popular software. You can find pre-built integrations to the leading shopping cart software, accounting software, and shipping carriers.

These solutions include the following:

eCommerce Platforms

  • Shopify
  • Amazon
  • eBay
  • BigCommerce

Accounting

  • Xero
  • Intuit Quickbooks

Carriers

  • FedEx
  • UPS
  • USPS
  • DHL

ShippingEasy and Ordoro also both have APIs that your developers can use to build any connection that the software does not already include.

Customer Service & Technical Support

Winner: ShippingEasy

ShippingEasy offers customer support through a variety of avenues. While the free plan only allows access to self-help support, every paid plan includes personalized support via phone and support tickets. ShippingEasy’s self-help resources include a knowledge base, a community forum, and a blog. Users say representatives are helpful, friendly, and quick to respond. My own experience lines up with these reviews.

Ordoro also offers support via self-help resources in addition to phone and email. While I’m glad Ordoro provides various ways to contact support, I was a bit disappointed by some of the pages in their documentation. I found that a few articles and videos were out of date. Fortunately, Ordoro users report that the company’s support reps are top notch.

This category is closely matched, but ultimately we’re awarding the category to ShippingEasy. All of their documentation is up to date with the current software version.

Negative Reviews & Complaints

Winner: Tie

Both ShippingEasy and Ordoro get plenty of praise online. Review boards are full of positive reviews of both software; however, neither service gets many negative reviews. Here’s what the very few negative reviews I’ve found have to say about each software.

Users on ShippingEasy complain that there is a slight learning curve to getting started with the software. In addition, they say some features could be improved or adjusted to make workflow smoother.

A few of the cons I personally encountered with Ordoro include the outdated documentation I mentioned earlier as well as the limited features included in the software’s basic plans. In order to access dropshipping, kitting, and inventory management features, you have to be on at least the Pro plan at $299/month. While it is true that you must pay to access these features on ShippingEasy as well, they are much cheaper with ShippingEasy (the highest price for customer management and inventory management is $50/month each).

Positive Reviews & Testimonials

Winner: Tie

As I’ve said, reviews of ShippingEasy and Ordoro are overwhelmingly positive.

Users of ShippingEasy love that the software is easy to use and that it integrates with lots of popular platforms and marketplaces. They also praise ShippingEasy’s support team for their excellent and speedy assistance.

Merchants who ship with Ordoro are fans of both the support team and of Ordoro’s multiple integrations. In addition, users love Ordoro’s dropshipping features, especially in connection with Shopify.

How can you choose a winner for this category? We’re calling a tie.

Final Verdict

Winner: ShippingEasy

In the end, ShippingEasy emerges the victor of this matchup. This app’s stellar customer service, ease of use and pricing make it a formidable opponent in any comparison. To find out if ShippingEasy could work for your unique business, take a closer look at the software with our full review or by signing up for a trial yourself.

And while you’re at it, you might as well look into Ordoro as well. Ordoro matches ShippingEasy in many areas, only barely falling behind in our comparison. They also offer a free trial so you can test out the software before you commit, or you can read our full review.

Whatever you choose, we hope these shipping software solutions help you move product more efficiently and profitably!

The post ShippingEasy VS Ordoro appeared first on Merchant Maverick.

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20 Tips To Improve Your Business Loan Application

Improve Business Loan Application

The loan application process can seem overwhelming at times. But keep in mind that all lenders want to know is that you can pay back the loan. Your application is the perfect place to prove that you can and will repay your loans successfully. Filling out a loan application is about being prepared and putting your best foot forward. It’s important to “sell” lenders by convincing them that your business is reliable, profitable, and going places. According to Entrepreneur, potential borrowers should:

Think of your loan application as a sales tool, just like your brochures or ads. When you put together the right combination of facts and figure, your application will sell your lender on the short- and long-term profit potential of lending money to your business.

Easier said than done, right?

We’ve put together a comprehensive list of the best tips, tricks, and practices for improving your business loan application. By knowing how to optimize your loan application, you can improve your chances of getting the loan you want. Here are 20 practical tips for nailing the loan application process and increasing your chances of securing a small business loan.

1. Have A Plan

Lenders want you to demonstrate that you have a clear purpose and an actionable plan for your business loan. If you simply say you need $50,000 without giving a reason, most lenders will shoot you down right then and there. Instead, be as specific as possible about your plans for the loan. Explain that you need $50,000 to purchase a new piece of equipment that will double your production efficiency, for example.

Here are some common reasons that small businesses give when they apply for additional funding:

  • Business expansion
  • Purchasing inventory
  • Updating equipment
  • Hiring or training new employees
  • Increasing cash flow

In short, when filling out your loan application, be sure to give a reason why you need the loan and discuss how the loan will benefit your business in detail.

2. Choose A Realistic Borrowing Amount

For your application to be successful, it’s vital to be realistic about how much cash your business needs. Don’t ask for too much, and don’t underestimate expenses or costs and ask for too little.

Don’t guess, in other words. Sit down and crunch the numbers. If you need a loan to purchase new equipment for your business, research exactly how much that equipment costs, including tax, shipping and handling, implementation, and/or any training required to use it.

Lenders want to work with realistic, responsible borrowers who know, to the cent, how much money they need to achieve their goals and grow their business.

3. Calculate Your Monthly Payments

A lender’s biggest question is always “can you pay back the loan?” If you can’t satisfactorily prove that you can repay the loan, you’re out of luck.

Lenders evaluate whether you can afford monthly loan repayments by using the debt service coverage ratio and the debt-to-income ratio. Both ratios are used to determine how risky your business is and if you can afford to pay back the loan or not.

  • Debt Service Coverage Ratio (DSCR): Measures the relationship between your business’s income and debt. Since the DSCR measures how much excess cash your business has after meeting its financial obligations, the higher your DSCR, the better. A DSCR of 1.25 or higher indicates that you have enough cash flow to run your business, while still having money left over to take on new debt.
  • Debt-To-Income Ratio (DTI): Measures the relationship between your personal income and debt as the business owner. Since the DTI indicates how much of your income is designated to debt, the lower the DTI, the better. A DTI ratio of 36% or lower is ideal as it shows that you can afford to comfortably take on loan repayments.

Note: Most lenders rely predominantly on the debt service coverage ratio to judge small business loan eligibility. However, sole proprietors and freelancers are not separate legal entities, so lenders will use your DTI to determine your creditworthiness.

These ratios provide a good indication that you can (or can’t) take on more debt. Before turning in your loan application, calculate your own DSCR and DTI scores. Making sure your DSCR and DTI ratios are ideal will increase your chances of impressing a lender. You can also use these ratios to find out exactly how much you can afford to repay each month, which can help you be realistic about your borrowing amount.

Read our posts Debt Service Coverage Ratio: How To Calculate And Improve Your Business’s DSCR and Debt-To-Income Ratio: How To Calculate And Lower Your DTI to learn more.

4. Find The Right Type Of Loan

All loans are not created equal. To improve your chances of securing a loan, make sure you’re applying for the right kind of funding for your business.

Here are the most common types of business loans:

  • Installment Loan: An installment loan, or term loan, is issued in one lump sum and paid back in regular intervals or installments, plus interest.
  • Short-Term Loan: A short-term loan is issued in a lump sum and paid back in regular intervals over a short period of time. Instead of earning interest, short-term loans have a fixed fee that is added to the repayment amount.
  • Line of Credit: With a line of credit, a lender grants you a certain amount of money that you can draw from as needed.
  • Merchant Cash Advance: While not technically a loan, a merchant cash advance is a type of financing in which businesses sell their future receivables for immediate cash.
  • Invoice Factoring: While not technically a loan, invoice financing is the practice of selling unpaid invoices at a discount in return for immediate cash.

Carefully choose which small business lending method is right for you. Don’t waste your time filling out applications for loans that aren’t suited for your business. Improve your chances of getting approved by applying for the right type of loan.

To learn more about the pros and cons of each loan and to decide which is right for you, download our free Beginner’s Guide To Small Business Loans.

5. Find The Right Lender

Finding the right lender can make or break your chances of being approved for a business loan. Each lender offers different types of loans and has different borrower requirements. Some only lend to established businesses, while others lend to startups. Some only work with businesses that have good credit, while others care more about your annual income. You get the picture.

Carefully researching each lender and their requirements can help you know if you qualify for a loan before putting in all the effort of completing an application.

If you aren’t sure which lender is right for you, check out our small business loan comparison chart or read through our selection of small business loan reviews.

6. Understand The Loan Process

Lenders want to work with responsible, experienced borrowers. Increase their trust in you by having a good understanding of how loans work. Not only does this show that you know what you’re doing, it makes the application process go more smoothly. According to Forbes:

The more educated you are about small business lending options and procedures, the more likely you will be successful in obtaining a loan.

If you’re asking a lender what an interest rate is or to explain the difference between a term loan and a line of credit, it’s time to go back to the basics. But don’t worry, we’ve got you covered with our Beginner’s Guide To Small Business Loans.

7. Have A Strong Business Credit Score

Another key to a strong loan application is having a healthy credit score. Lenders use credit scores to determine that your business is trustworthy and able to pay its loans on time. Having strong credit will not only increase your chances of being approved for a loan, it can also qualify you for better loans with more favorable terms and rates.

Read our Ultimate Guide To Improving Your Business Credit Score to make your credit score — and loan application — even stronger.

8. Don’t Forget Your Personal Credit Score

Lenders don’t just look at your business credit score; they also look at your personal credit score when applying for a loan. Lenders want to establish your character as a borrower to see if you are trustworthy and pay your debts on time. This is especially true if you are required to sign a personal guarantee.

Improve your loan application by having great business and personal credit scores. Improving your personal credit may take some time, but will be more than worth it when applying for a loan. Read our post 5 Ways To Improve Your Personal Credit Score to master your credit score and wow potential lenders.

9. Know What’s On Your Credit Report

When applying for a loan, be sure to know your credit report forward and backward. Lenders will look at your credit report to evaluate your credit history before approving you for a loan. If you know there’s negative activity on your report, explain it to your lender in your application. This may not always make up for the poor credit report, but it might make lenders understand your situation better.

10. Pay Off Existing Debt First

We know you’re probably foaming at the bit to get business funding, but paying off existing debt before applying for a loan could be the key to securing a loan in some situations.

If you already have substantial debt, a lender is far less likely to approve your loan application for fear that you won’t be able to keep up with the repayments. Not only will paying off existing debt show lenders that you mean business and have a good credit history, it will also increase your debt service coverage ratio and lower your debt-in-income ratio, leaving you with more cash to use on a new loan.

11. Increase Your DSCR

Paying off your existing debt isn’t the only way to increase your debt service coverage ratio. If you want to increase your DSCR and show lenders that you have plenty of cash to afford a loan, here are some additional tips:

  • Increase your net operating income
  • Decrease your net operating expenses
  • Decrease your borrowing amount

Finding ways to cut back on operating expenses and increase your sales income will boost your DSCR. In some cases, your DSCR may not need a boost. If your operating income and expenses are already optimized, or if you don’t have time to implement changes before applying for a loan, consider decreasing your desired borrowing amount. Maybe you can’t afford payments on the $100,000 loan you need to replace the entire company’s computer systems, but you can afford payments on a $50,000 loan to replace the equipment for your executives and sales team. Lenders will only approve loan applications for loans when they know that you can afford the payments.

12. Offer Up Collateral

Many lenders have specific collateral requirements. If you don’t have the assets to meet those requirements, you’re much less likely to have your loan application approved. Be sure to carefully research your lender’s borrower requirements to see exactly what collateral they require. Some may require specific assets, while others may simply require a blanket lien or personal guarantee. Be sure that your business can meet these requirements and feels comfortable in doing so.

Once you’ve decided on what collateral your business can offer up, prepare a document outlining each asset offered. Include this in your business loan application to show lenders that you take your business seriously and have something to lose if you default on the loan. Lenders aren’t evil monsters, lying in wait for you to default so they can steal your assets — they just need an assurance that they won’t lose all of their money if you can’t repay your loan. The hope is that you will be more likely to pay your loan back with your collateral at stake.

To learn more about collateral, check out these resources:

  • Secured Vs. Unsecured Business Loans
  • Should I Sign A Personal Guarantee?
  • What Is A UCC Blanket Lien?

13. Prepare The Proper Documents

To complete your loan application, lenders require certain documents to verify your business’s financial history and validity. The documents required vary by lender, but here’s an idea of types of things they might ask for:

  • Cash flow statements
  • Bank statements
  • Income sheet
  • Profit & loss report
  • Statement of owner’s equity
  • Tax returns
  • Collateral documentation
  • Business licenses and registrations
  • Articles of incorporation
  • Commercial licenses
  • Franchise agreements
  • Business history and business owners’ history
  • Owners’ resumes or background

Your lender may not require all of these, but having the above documents prepared before applying for your loan can help the application process proceed more quickly. Gathering these documents ahead of time can also help you have a better understanding of your business’s financial state — always good information to have before seeking business funding!

14. Create A Cash Flow Projection

Lenders don’t just analyze your business’s financial past; they also want to see that you have a promising future. One of the best ways to promote faith in your business’s future is to add a cash flow projection to your loan application.

A cash flow projection, or cash flow forecast, is an estimation of your business’s future operating income and expenses. The best way to create a cash flow projection is to realistically predict your future expenses and sales. Use your past cash flow statements as a jumping-off point so you aren’t just winging it.

To learn more about how creating a cash flow projection can benefit your business, read our article How To Calculate And Analyze Business Cash Flow.

15. Use Accounting Software

Before applying for a loan, you need to have a solid understanding of your business’s financial state and a firm grasp on managing cash flow. One of the best ways to achieve this is by using accounting software. Accounting software will track your income and expenses so you can know exactly how much you’re spending and how much is left to use on a loan.

In addition, accounting software can help you run the reports required by lenders, such as the income statement, profit and loss, and cash flow statements. If you need help finding the perfect accounting software for your business, check out our comprehensive accounting software reviews and compare our top favorite accounting software programs.

16. Create A Business Plan

While not always required by lenders, a business plan can earn you a gold star and shows a lender that you are organized, prepared, and responsible. A strong business plan also allows you to further demonstrate why you need a business loan and exactly how it will benefit your business.

Additionally, a business plan lets you present realistic repayment plans, which assures lenders that you have thought of a strategy for repaying your loan. Many business loan specialists recommend making a repayment plan as well as multiple backup plans, just in case.

17. Be Professional

This should go without saying, but here’s a friendly PSA: Being professional in all of your communications with a potential lender is incredibly important. Whether you’re interacting in person, over the phone, online, or through your loan application itself, be sure to put your best foot forward. This is the difference between being a C student and an A student, which in the business world equates to getting a loan or not getting a loan.

As we mentioned earlier, lenders care about character. Show a potential lender that you are professional, kind, and put together. Always spellcheck your work and ensure that every section of your application is filled out properly. Have all of the required documents ready for when your lender needs them.

And, don’t forget that honesty is one of the most important aspects of a strong character. It’s easy to fib to try and make your business’s situation sound better, but this will only hurt you in the end. Lenders aren’t stupid. They can tell if you’re lying and can easily see when the financial statements don’t add up. Don’t ruin your chance of getting approved for a loan. Instead, be honest and trust that your character and business expertise are enough.

18. Wait Until The Market Is Good

This may seem backward, but don’t wait until you are in dire need of money to try to get a line of credit. Apply for a line of credit when the economy is booming and your business is successful. This way, when you do need to draw on a line of credit, you’ll already have the funds available.

You are much more likely to be approved for a loan if your business is healthy and has excess cash flow — and you’re more likely to get favorable rates and better terms to boot.

19. Don’t Ignore Social Media

For many lenders, it isn’t all about the money. They also want to know that you and your business have a good reputation. For this reason, many lenders review your business’s social media platforms and sites like Yelp before approving your loan. If they like what they see — good customer service, positive reviews, an effort to respond to and correct poor reviews — they can trust that your business has good character. If they see any red flags, they may decline your application altogether.

Treat others like you want to be treated using your social media, and lenders may be that much more likely to “treat you” to a business loan.

20. Seek Extra Help

What Information to Bring Accountant for Small Business Taxes

If you are still worried about your loan application or want a second opinion, you can always seek professional assistance. Organizations like SBDC and SCORE are designed specifically to offer small business advice; your local chapter may be able to assist you in bettering your loan application. You can also have an accountant view your loan application and financial documents. They can help make sure everything is in order and raise any potential red flags that lenders would be concerned about.

Note: Some lenders actually require you to have your loan application reviewed or audited by an accountant. Make sure you know your lender’s policy before submitting your loan application.

Final Thoughts

We’ve covered twenty practical steps you can take to improve your business’s loan application. Now, when you finally send in your application, you can rely on more than crossing your fingers. Don’t guess or trust to luck. By optimizing your loan application and knowing exactly what lenders are looking for, you significantly increase your chances of getting approved.

If you are still looking for the right lender, check out our top-rated lenders. Best of luck!

The post 20 Tips To Improve Your Business Loan Application appeared first on Merchant Maverick.

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The 8 Best Places To Order Business Checks Online

Best Place To Buy Business Checks

When running a business, every penny counts. One of the best ways to keep your expenses in check is to reconsider where you’re ordering your checks from.

Those of you who are still ordering your business checks directly from your bank may be seriously overpaying. If you want to order business checks cheap, there are tons of reputable, online check ordering services that allow you to get more bang from your buck and refill your check supply without ever leaving the office.

But with so many online check suppliers, how do you know which is best? And more importantly, how do you know which you can trust with your sensitive bank information?

Well, that’s what we’re here to tell you. We’ve spent hours researching and comparing the most popular check suppliers to bring you the best of the best. We chose the top eight places to order business checks based on affordability, reliability, customizability, compatibility, and security. Compare each supplier below and read on for more specific about each company’s offerings.

1. CostcoBest Place To Buy Business Checks

You may love Costco for its bulk groceries and $1.50 hot dogs, but did you know that Costco can also be a great choice for business checks? Of all the check suppliers on this list, none can even come close to Costco’s cheap bulk check pricing. Costco’s computer checks are compatible with 35 different accounting and payroll software solutions and come with basic check customizations. The only problem is that you have to be a Costco member to take advantage of these great deals.

Products Offered

  • Standard business checks
  • Payroll checks
  • Computer checks
  • High-security checks
  • Invoice checks
  • Proprietor checks
  • Personal checks

Costco also offers business check accessories such as address labels, tax forms, ink stamps, envelopes, and more.

Pricing

Costco has compelling bulk pricing for Costco members, and Gold Star Executive or Business Executive Members can receive an even bigger discount on their purchases. Prices vary based on quantity and whether you choose single or duplicate checks. Here is a basic overview of Costco’s checks pricing for regular Costco members:

  • Standard Business Checks: Start at $26.38 for 600 checks.
  • Payroll Checks: Start at $29.38 for 600 checks.
  • High-Security Checks: Start at $80.54 for 600 checks.

For computer checks, price varies based on your accounting or payroll software, but to give you a general idea, Costco’s QuickBooks Multi-Purpose Checks start at $45.55 for 500.

There is an extra fee for adding a custom logo to your checks as well as a standard shipping and handling charge.

Security

Costco is not particularly communicative about their check’s security measures. However, their high-security checks have several counterfeit safeguards such as a foil hologram bar and heat reactive ink. You can contact Costco by phone or email to learn more.

Takeaway

By far, Costco gives business owners the most bang for their buck where checks are concerned. If your business uses a large number of checks, Costco is a cost-effective option.

2. Checks SuperstoreBest Place To Buy Business Checks

Checks Superstore offers one of the biggest selections of business checks available. Top that with strong security features and tons of check customizations options and it’s easy to see why this online check supplier is one of the top picks for small businesses.

Products Offered

  • Standard business checks
  • Payroll/voucher checks
  • Computer checks
  • High-security checks
  • Desk checks
  • Wallet checks
  • Personal checks

Checks Superstore also offers business check accessories such as envelopes, checkbook covers, binders, custom ink stamps, and more.

Pricing

Checks Superstore offers a wide array of checks with affordable pricing. Prices vary based on quantity and whether you choose single or duplicate checks. Checks Superstore often runs promotions, so be sure to take advantage of any deals when ordering. Here is a basic overview of Checks Superstore’s prices:

  • Standard Business Checks: Start at $28.99 for 252 checks.
  • Payroll Checks: Start at $26.99 for 252 checks.
  • Computer Checks: Start at $36.99 for 250 checks.
  • High-Security Checks: Start at $72.99 for 252 checks.

There are extra charges for customizing your check’s font, signature line message, and logo. A standard shipping and handling charge also applies.

Security

With up to 27 security features, Checks Superstore has some of the strongest security measures available. Some of these features include holographic foil, fluorescent fibers, watermarks, and heat sensitive ink. You can contact Checks Superstore via phone, email, live chat, contact form, fax, or read their FAQs to learn more.

Takeaway

With affordable prices, strong security, and great customization options, Checks Superstore covers all of the basics and then some. The company’s wide selection of checks and impressive customer support make it a compelling option. The only potential drawback is that Checks Superstore’s computer checks are only compatible with three software programs: QuickBooks, Quicken, and Microsoft Money.

3. Check AdvantageBest Place To Buy Business Checks

Check Advantage is an affordable online check supplier. This company offers one of the best deals on computer checks and has good customization options. With decent security options and customer support resources, it could definitely be to your, er, advantage to order business checks online from Check Advantage.

Products Offered

  • Standard business checks
  • Payroll/voucher checks
  • Computer checks
  • Desk checks
  • Personal checks

Check Advantage also offers business check accessories such as checkbook covers, check registers, envelopes, labels, binders, and more.

Pricing

Check Advantage is one of our picks for “best business check supplier” because their checks are so affordable. Check Advantage also offers business check kits that can save you a bit of money when ordering multiple types of checks and check accessories. Prices vary based on quantity and whether you choose single or duplicate checks. Here’s a basic breakdown of Check Advantage’s pricing:

  • Standard Business Checks: Start at $33.65 for 300 checks.
  • Payroll Checks: Start at $33.65 for 300 checks.
  • Laser Checks: Start at $19.45 for 100 checks.

There is an extra fee for adding a custom font or logo and standard shipping and handling rates apply. You can also purchase EZShield Plus for additional check security.

Security

Each Check Advantage checks come with six built-in security features including microprinting, invisible fluorescent fibers, a heat sensitive icon, and more. While Check Advantage does not offer high-security checks, you can purchase EZShield Plus protection for added check security. Check Advantage also partners with McAfee and VeriSign for their security measures. You can contact Check Advantage by phone, email, live chat, contact form, or fax to learn more.

Takeaway

For small businesses in need of computer checks, you’ll be hardpressed to find a better deal than Check Advantage. Check Advantage’s computer checks are compatible with five different software programs, but the company also promises to “match any laser format free of charge.” While other online suppliers take the cake for high-security checks, small businesses requiring computer checks need to look no further.

4. QuickBooksBest Place To Buy Business Checks

You may know Intuit QuickBooks for its accounting software, but did you know that you can purchase business checks and accessories from Intuit as well? While QuickBooks checks are a bit more expensive than those of other online check sellers, Intuit boasts the most security features. You don’t have to be a QuickBooks Online or Pro user to purchase checks from Intuit, but QuickBooks users can rest assured knowing these checks are specifically designed with QuickBooks software in mind.

Products Offered

  • Standard business checks
  • Voucher checks
  • Computer checks
  • High-security checks
  • Wallet checks
  • Office and away checks
  • Personal checks

Intuit also offers business checks accessories and office supplies such as deposit slips, tax forms, envelopes, labels, ink stamps, high-security pens, and more.

Pricing

While Intuit checks are on the spendier spectrum of business checks, the company often runs promotions. Prices vary by quantity, security level, and whether you choose single, duplicate, or triplicate checks. Here’s a basic overview of QuickBooks business checks’ prices:

  • Standard Business Checks: Start at $58.99 for 300 checks.
  • Voucher Checks: Start at $36.99 for 50 checks.
  • Computer Checks: Start at $102.99 for 250 checks.
  • High-Security Checks: Start at $61.99 for 50 checks.

Intuit charges a fairly hefty extra fee for adding a logo and a standard shipping and handling fee.

Security

Intuit offers three different security levels: Basic, Secure Plus, and Secure Premier. The highest level offers 29 built-in security features including watermarks, heat sensitive icons, a security hologram, and an exclusive security coating that protects against tampering, counterfeiting, and photocopying. You can contact Intuit’s check support via phone, live chat, email, or read the support FAQs to learn more.

Takeaway

While not the most affordable option on this list, Intuit QuickBooks offers the best check security features. For QuickBooks users seeking peace of mind or who don’t print many checks, Intuit could be a good option for ordering business checks and supplies.

Order Checks, Tax Forms & Other Supplies From QuickBooks

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5. Carousel ChecksBest Place To Buy Business Checks

While ordering checks may not be as fun as riding a carousel, Carousel Checks does their best to make the experience easy and enjoyable. With great check customizations, affordable prices, and the highest number of compatible software programs, Carousel Checks is definitely worth looking into.

Products Offered

  • Standard business checks
  • Payroll checks
  • Computer checks
  • High-security checks
  • Desk checks
  • Wallet checks
  • Invoice checks
  • Personal checks

Carousel Checks also offers business checks accessories such as checkbook covers, check registers, address labels, envelopes, ink stamps, and even calendars.

Pricing

Carousel Checks are affordable to begin with, but the more checks you purchase, the more you save. Prices vary based on quantity and whether you choose single or duplicate checks. Here is a basic overview of Carousel Checks’ pricing:

  • Standard Business Checks: Start at $31.99 for 300 checks.
  • Payroll Checks: $31.99 for 300 checks.
  • Computer Checks: Start at $19.99 for 50 checks.
  • High-Security Checks: Start at $27.99 for 50 checks.

You can add customizations such as check styles and logos for no extra charge. However, standard shipping and handling fees apply and security features cost extra.

Security

With Carousel Checks, you can purchase EZShield security for an additional cost. Contact Carousel Checks by phone, contact form, or fax to learn more.

Takeaway

Besides competitive pricing, one of the biggest perks of carousel checks is the number of compatible software programs. With over 70 compatible software programs, Carousel Checks is a great option for nearly any small business looking for computer checks. Security does cost extra, but this service still may be worth it for some small businesses.

6. Checks In The MailBest Place To Buy Business Checks

Checks In The Mail is an online check supplier that sets itself apart by offering over 200 check styles. In terms of check customizations, no other supplier on this list even comes close. Add strong security features and custom check formatting to the mix and it’s easy to see why Checks In The Mail is a contender for your small business check needs.

Products Offered

  • Standard business checks
  • Payroll/voucher checks
  • Computer checks
  • High-security checks
  • Desk checks
  • Wallet checks
  • Office and away checks
  • Personal checks

Checks In The Mail also offers tax forms, deposit slips, ink stamps, envelopes, binders, and other business check accessories.

Pricing

Checks In The Mail’s prices are a bit steep next to their competitors, but the company does offer check value kits and occasional promotion codes that can help save you some money. Prices vary based on quantity and whether you choose single or duplicate checks. Here’s an idea of what to expect from Checks In The Mail’s pricing:

  • Standard Business Checks: Start at $53.99 for 252 checks.
  • Payroll Checks: Start at $39.99 for 252 checks.
  • Computer Checks: Start at $49.99 for 250 checks.
  • High-Security Checks: Start at $53.99 for 252 checks.

Standard shipping and handling rates apply. You can also opt to add Fraud Armor protection to your checks for an extra $0.04 per check.

Security

Checks In The Mail offers 15 built-in security features including invisible fluorescent fibers, microprinting, a foil hologram, chemical reactive paper, a patented security weave, and more. You can also add Fraud Armor to your checks for an added layer of protection. Contact Checks In The Mail by email, phone, or fax for more information.

Takeaway

Checks In The Mail is ideal for small businesses looking for a high degree of customizability and strong security when they order checks online. The company only supports three compatible software programs for their computer checks, but Checks In The Mail will create a custom check format for you if you use a different software. While the prices are a little steeper than the other suppliers on this list, small businesses looking for strong customizations may find the price more than worth it.

7. Checks UnlimitedBest Place To Buy Business Checks

Checks Unlimited is your average, run of the mill online check supplier that makes its mark in the industry by offering a 100% satisfaction guarantee. It is ostensibly part of the America Mail Order Check Association (AMOCA), which “guarantee that the checks they manufacture meet or exceed the standards set by the Amercian National Standards Institute Committee,” according to Checks Unlimited. Information about the AMOCA online is scarce at best, so take that with a grain of salt.

The company offers average prices, decent customizations, and computer checks compatible with 10 different software programs.

Products Offered

  • Standard business checks
  • Payroll/voucher checks
  • Computer checks
  • High-security checks
  • Desk checks
  • Personal checks

Checks Unlimited also offers address labels, envelopes, ink stamps, check registers, and other business check accessories.

Pricing

Checks Unlimited falls in the mid-range of online check supplier pricing. The company does offer discounts for ordering checks in bulk. Prices vary based on quantity and whether you choose single or duplicate checks. Here is a basic breakdown of Checks Unlimited’s prices:

  • Standard Business Checks: Start at $43.12 for 300 checks.
  • Payroll Checks: Start at $43.12 for 300 checks.

For computer checks, prices vary depending on your accounting or payroll software, but to give you a general idea, Checks Unlimited’s QuickBooks Voucher Checks start at $83.80 for 500 checks.

Checks Unlimited offers free shipping, although you can pay a shipping and handling fee to expedite the process.

Security

Checks Unlimited does not offer high-security checks. Each of their checks comes with only four built-in security features, although you can add EZShield Pro security for an additional cost.

Takeaway

Reliability is the name of the game when it comes to Checks Unlimited. The thing that sets this supplier apart is that it’s the only program on this list that comes with a 100% satisfaction guarantee. Checks Unlimited may be perfect for small businesses that don’t mind paying a little extra for quality, reliable service.

8. StaplesBest Place To Buy Business Checks

Living up to its slogan, Staples’ online business check ordering service will have you saying “that was easy” in no time. Although their checks are on the spendier end of the spectrum, Staples offers great customizations as well as a “design your own check” option. Their computer checks are compatible with over 45 different software programs.

Products Offered

  • Standard business checks
  • Payroll/voucher checks
  • Computer checks
  • High-security checks
  • Desk checks
  • Office and away checks
  • Personal checks

Staples also offers a huge array of business and office supplies as well as business check accessories.

Pricing

Staples business checks are a bit spendy compared to some other the competitors on this list. However, Staples rewards members may qualify for free shipping which can help offset the cost. Prices vary based on quantity and whether you choose single or duplicate checks. Here’s an idea of what you can expect to pay with Staple’s business checks:

  • Standard Business Checks: Start at $53.99 for 250 checks.
  • Payroll Checks: Start at $53.99 for 250 checks.
  • Computer Checks: Start at $54.99 for 150 checks.
  • High-Security Checks: Start at $68.99 for 150 checks.

You can add a custom logo or check color for an additional cost.

Security

All checks come with six built-in security features including chemically sensitive paper, microprinting, invisible fluorescent fibers, and more. High-security checks add additional security features. Contact Staples via phone, live chat, support, form, or read their FAQs for more information.

Takeaway

While Staples may be one of the more expensive check options on this list, there is a comfort and reliability in ordering checks from a well-known, reliable company. Staples checks are ideal for small business owners who may be wary of other online suppliers or want the option to create their own custom checks.

Which Online Business Check Supplier Is Right For Me?

With eight great options to choose from, it can be a bit overwhelming to choose the best place to order business checks. Carefully consider which features and qualities are most important to you about a check company, whether that be price, security, customizations, customer support, reliability, etc. Knowing your priorities can help illuminate which business check company is best for you.

To help choose the perfect check supplier, ask yourself these five questions before you order business checks online:

  1. What’s my budget?
  2. What type of business checks do I need?
  3. Does the check supplier work with my accounting or payroll software?
  4. How important are check customization options? Security?
  5. How many checks will I realistically use?

Asking these questions can not only help narrow down your choices but also ensure you get the perfect checks for your business needs. Before ordering business checks, look to see if the company is running any promotions or offering any discounts for ordering checks in bulk.

While we heavily researched each of these eight check companies to bring you secure, reliable online check ordering options, be sure to do your own research and carefully compare all of your options before committing to any online purchases. This way, you can be sure you are getting the best deal and the most bang for your buck.

The post The 8 Best Places To Order Business Checks Online appeared first on Merchant Maverick.

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How to Advertise on eBay Effectively

How To Advertise on eBay

eBay is one of the oldest and most well established online marketplaces. With millions of active users, it can be an important sales channel for your ecommerce business, regardless of the industry you’re in.

While eBay has been thought of by many as a marketplace that connects individuals, akin to a sort of digital yard sale, the climate has certainly changed in recent years.

eBay has been able to successfully shake the connotation that it’s a forum for used merchandise, collectibles, and heavily discounted new merchandise. In doing so, they’ve been able to diversify their customer and seller bases.

Today, many of the largest retailers and manufacturers in the country use eBay. For many businesses, it has become a particularly lucrative way to sell their products.

Not only has eBay become a powerful sales tool for these businesses, but it’s also one of the cheapest marketplaces for sellers to move their products. Compared to other powerful marketplaces like Amazon, eBay fees are typically 25% less for sellers.

In 2017, eBay opened up a whole new world to their network of sellers: advertising. Their unique set of advertising tools has made it easier than ever for sellers to reach the customers who are prepared to make a purchase.

But, before you can use these advertising tools to maximize your sales, you’ll need to learn how these tools work, and what makes them different from other advertising options you may have on different marketplaces.

Today, we’ll cover the ins and outs of how to advertise on eBay to increase sales. Whether you’re an individual looking to sell a few items quickly, or you’re a brand or distributor looking to establish a presence on eBay, we’ll cover everything you need to know.

advertising services boost the visibility of your listing by 30%.

Most sellers find that new items with no sales history and seasonal items tend to benefit the most from eBay advertising. eBay advertising can also be a great way to increase the sales velocity of some of your best selling items as well.

As with any other form of digital advertising, a strong product coupled with a compelling advertising campaign will ensure the best possible results. Fortunately, eBay makes it easy for you to test and tweak your campaigns until you’ve arrived at the ideal advertising mix for your particular product.

In addition to their performance-based advertising, which is popular with sellers of all sizes, eBay also has a program designed for major brands and manufacturers. This program provides your brand with key ad placements throughout the customer sales journey.

eBay’s brand solutions combine precision targeting, display advertising, and meaningful content to create a comprehensive advertising solution across all platforms, including the eBay app, desktop, and mobile sites.

These tools are particularly helpful for large brands, especially those dealing in big-ticket merchandise. This interactive demo featuring Trifex drones is a good example of how these types of campaigns work.

Google Adwords and Amazon Sponsored Products are good examples of CPC advertising.

CPS (cost per sale) advertising is the type of advertising that eBay uses. With CPS advertising, you’re not charged for impressions or for clicks that don’t result in a sale. The only time you’re charged is when the click results in a sale for your store.

This type of advertising is usually the most expensive form of digital advertising, but it’s also the most effective. If your primary goal is to drive sales for your store, CPS advertising may be a good fit for you.

The other characteristic that separates eBay’s advertising is the way you pay for it. Unlike other ad programs, which charge your credit card for a set number of impressions or for each click you receive, eBay keeps everything in-house, and deducts the cost of your advertising from the sale of each product you advertise.

This helps to keep things simple, and it also makes it much easier for small stores with limited capital to advertise their products and compete with larger sellers. Because of the way eBay’s ad program is set up, it’s also inherently easier for you to scale your advertising as you grow.

To create a promoted listing, you’ll need to log into your seller account on eBay. Once you’re logged in, eBay will redirect you to your seller dashboard. From there, hover over the marketing tab, then select promoted listings.

On the promoted listings page, you’ll see information about any campaigns you currently have running. To create a new campaign, scroll down to the bottom of the page and click the button on the right.

Then, you’ll have the option to choose between selecting individual products to advertise, or selecting listings in bulk. If you’re looking to advertise thousands of products at once, all under the same campaign, the bulk tool will be the best fit for you.

Otherwise, selecting the individual listings you wish to advertise as part of this campaign is probably the best fit for you. When selecting products individually, you can still include up to 500 different SKUs as part of each campaign, which helps to save a significant amount of time.

Once you’ve selected the different products you want to include in the campaign, you’ll set the ad rate you’re willing to allocate towards the campaign. You can apply a uniform ad rate for every product in the campaign, or you can select individual ad rates for each product.

eBay makes this process easy for you by providing a trending rate for each product in the campaign. The trending rate is what other sellers in the ad program are allocating towards their advertising. You can control the ad rate percentage by clicking the +/- icons.

Once you’ve set the ad rate for each item in your campaign, all you need to do is name your campaign, select a start date, agree to the terms of service, and launch your campaign.

As you can see, creating an advertising campaign on eBay is a streamlined process that’s much more user-friendly than creating ads on other platforms or marketplaces.

The promoted listings dashboard lets you know how many campaigns you have, how many listings you’re promoting, how many ad clicks you’ve received, how many units you’ve sold, the ad fees you’ll be charged for the sales you’ve made, and your total sales.

You can adjust the dashboard to show you your results from the last 7, 14 or 31 days. You can also create a custom date range.

Scrolling down past the advertising dashboard will provide you with more information for each campaign you have running.

From the actions tab to the right, you can pause or end your campaigns, and download detailed reports about each campaign, which makes it much easier to track the success of your various campaigns.

free shipping. Free shipping at $49 would be an example of this type of discount.
  • Codeless coupon – This unique promotion allows you to create custom URLs with a built-in coupon for you to share on social media, or with friends and family.
  • Category Markdown – With this promotion, you can create a sale event on an entire category of products, like “25% off all laptops” or something similar.
  • To create a promotion, click the marketing tab from your seller dashboard and navigate to “promotions” on the left-hand side of the page. There, you’ll find info about any promotions you’re currently running and promotions you’ve run in the past. This is also where you’ll create new promotions.

    Click the blue “create a promotion” button on the right of the page. This will trigger a drop-down menu where you can choose between creating an order discount, shipping discount, codeless coupon or a sale event.

    Depending on your goals for the promotion, one of these sale types may be better suited to you than the others. If your goal is to drive sales of an individual product, a no minimum purchase discount is typically best. If your goal is to liquidate inventory, a buy one get one deal may be helpful. Or, if you’re looking to increase customer awareness of the other products in your inventory, a quantity discount could be a good fit.

    Once you’ve chosen the promotion you’d like to run, you can select the products or categories the promotion will apply to. eBay gives you the option of doing this for the specific products you choose, or you can create rules based on categories and filters, and eBay will automatically add any product that fits your rules to the promotion, including new products you add in the future that also fit the rules you’ve defined.

    Once you’ve selected the products you’d like to include in the promotion, you’ll set how long you’d like the promotion to run for, and provide some copy for the offer banner. eBay will display the offer banner throughout the shopping journey of your buyer. Once that’s complete, hit the launch button, and your promotion will go live.

    You can offer a shipping discount on a minimum dollar amount or a minimum order quantity. You can also offer a discount with no minimum at all. The most popular and effective promotion is free shipping, but you may wish to create a flat rate shipping discount instead.

    For example, if you typically charge $12 to ship an order, you may want to consider offering $5 shipping on orders of $50 or more. You can also use this promotion to offer shipping upgrades, such as free or discounted two-day shipping when you buy three or more items from the store.

    Once you’ve defined the type of shipping discount you’d like to create, you can select the products you’d like to exclude from the promotion. You can select SKUs individually, or create a rule to exclude certain SKUs.

    Next, you’ll enter a short description for your promotion. For example “FREE shipping on all Marc Jacobs handbags.” This description will display underneath the promotion on your product pages.

    Next, you’ll schedule the start and end dates of your promotion. You can also set the promotion to begin immediately. Once scheduled, you can select a product image to display next to the promotion if you’d like, or you can leave that field blank, and eBay will automatically pull a relevant picture from your listing into this field.

    The final step before your promotion is created is to prioritize the promotion. If you currently aren’t running any promotions, you’ll skip this step. But, if there’s more than one available promotion for these products, you can choose which promotion displays first to prospective buyers.

    Once you’ve completed all these steps, your promotion is ready to launch.

    First, you’ll define the terms of the discount. You can offer either a dollar discount or a percentage discount when a customer spends a specific dollar amount in your store, or when they offer a specific number of products.

    Once you’ve defined the terms for your offer, you’ll select the items in your store you’d like the offer to apply to. From there, you’ll create a description of your campaign and schedule it.

    Once you’ve completed the campaign, eBay will provide you with a special link that your customers will need to use to unlock this special discount. The deal will not be visible to any eBay shoppers that don’t have access to the link.

    You can include this special discount link in emails, on your website, or in other advertising your store engages in outside of eBay. This promotion is virtually identical to the order discount promotion we covered earlier, with the only difference being it will only be available to a select group of shoppers who have a link to the promotion.

    Next, you’ll define the discount. You can either offer a percentage off, or a dollar amounts off of the total purchase price. With a percentage discount, you’re able to set up to ten different discounts within a single campaign. Let’s say you run a camera store; this promotion would be particularly useful if you’d like to offer 20% off the purchase of a camera and 50% off the purchase of camera accessories.

    When creating a new eBay listing (or when revising an existing one), there are a few small promotional options available to you. You can choose to have the title of your listing bolded, and you can also add a subtitle that will display below your title to describe your item more fully.

    These are small steps you can take to improve the visibility of your listing beyond the advertising methods we’ve already discussed. But, you’ll need to evaluate your listings on an individual basis to see if this makes sense for your products. At $6 for a bolded title, smaller ticket items don’t make economic sense to promote in this way.

    Optimizing Your Listings

    In addition to the variety of advertising and promotional tools eBay makes available to its sellers, you can also optimize your listings to increase your item’s exposure.

    Much like Google, eBay has their own proprietary search engine that it uses to pull up relevant search results for buyers. These tips may be able to help your overall performance in eBay search, which will lead to an increase in views, which should translate to an increase in sales.

    Offering free shipping may be the single most effective way to optimize your listings and search positioning. Plus, just because you offer free shipping doesn’t mean you’re offering free shipping. You can bake the cost of shipping into the price you’re charging for the item.

    How to Advertise on eBay Effectively appeared first on ShivarWeb.

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