Do High-Risk Merchant Accounts With Instant Approval Exist?

Instant approval

It all started with the telegraph. Invented in 1837, this technological advance enabled nearly-instantaneous communication across vast distances for the first time ever. Its introduction into commercial use disrupted a courier system that had been the only available method of communicating from one distant place to another for thousands of years. In 1861, the completion of a telegraph line connecting the west and east coasts of the United States rendered the fledgling Pony Express obsolete practically overnight.

Today, of course, we take instantaneous communication for granted. Thanks to computers and the internet (and the fiber optic cables that actually connect them), we can send huge amounts of data anywhere in the world in practically no time at all. Given all this wonderful technology, if you’re a high-risk merchant, you might be wondering why it takes so long to get approved for a merchant account. You might also be sorely tempted by claims of “instant approval” from merchant account providers who advertise directly to the high-risk community, especially if you’re running an eCommerce business and you absolutely need to be able to accept credit cards. In this post, we’ll explain what “instant approval” really means and why it’s usually not a good idea, no matter how desperate you are to get a merchant account. We’ll also delve into how the high-risk merchant account approval process works and what you can do to make it run a little smoother – and faster. Finally, we’ll recommend a few reputable high-risk specialists that can get you set up with a stable and fairly priced merchant account.

What Is “Instant Approval”?

We get it. It’s no fun trying to run your business with an “In God we trust; all others pay cash” sign posted next to your cash register because you can’t get a merchant account. It also means disappointed customers and lost sales. Under these circumstances, the temptation to sign up with the first provider who will actually accept your business can be pretty overwhelming. Unfortunately, it’s also a really bad idea.

The simple reality is that it always takes longer to obtain final approval for a high-risk merchant account than it does for a low-risk business. While traditional low-risk businesses can expect to be approved within a day or two, high-risk merchant accounts require a minimum of three to five business days to be approved, and this process can sometimes take as long as three to five weeks. Why so long? Approving a high-risk business requires a far more extensive investigation into the credit history of both the business and the business owner. Poor personal credit on the part of the owner is one of several reasons why a business might be classified as high-risk in the first place. You’ll have to submit far more documentation and wait far longer for this process to be completed than a low-risk business would.

So, how can some providers even claim to offer “instant approval”? Well, for one thing, it’s not really instantaneous at all. If you see a provider advertising “instant approval,” there’s usually some fine print included with the offer specifying that approval actually takes 24-48 hours. While that’s a lot faster than the normal time-frame, it’s still not exactly “instant.” What these providers aren’t telling you is that approval for your merchant account is actually a two-step process. First, you must be approved by your merchant account provider. Second, you must be approved by the acquiring bank or backend processor that is actually going to underwrite your account and process your transactions.

Getting approved by your merchant account provider is actually pretty easy, but not for good reasons. The truth is that your merchant account provider’s business model is based on signing up as many merchants as possible in order to generate a profit. They’re also quite eager to have you sign a long-term contract, guaranteeing that you’ll be on the hook for three years or even longer. And if you close your account or go out of business, they’ll usually collect a hefty early termination fee (ETF). Because these early termination fees can run into the hundreds of dollars, it’s possible in some circumstances that your provider will make more money from the ETF than they will from your processing fees. High-risk businesses tend to fail at a higher rate than low-risk enterprises, and most of these providers will not hesitate to charge you the full ETF even if you’re going out of business. Although more and more providers are now offering month-to-month billing with no early termination fees to low-risk businesses, it’s still very unusual not to be required to sign a long-term contract – with an ETF – if you’re a high-risk business. Even the most reputable high-risk specialists almost always impose these terms, so be prepared for it and be sure to review your contract documents very carefully before you sign up for an account, even with a reputable provider.

The second step of the approval process, getting your acquiring bank or processor to approve you, is where the delays and difficulties come into play. The risk departments at these institutions really don’t like to approve high-risk merchant accounts due to the increased chance that you’ll run into problems later on. Every processor has their own criteria for determining whether you’re high-risk, and their own documentation requirements you’ll need to meet before they’ll even consider approving you for an account. While your merchant account provider is highly motivated to approve your account, your processor has every reason in the world not to approve it. Getting approved for a high-risk merchant account is an uphill battle, and the chance of being turned down is very high. Fortunately, there are some really good providers out there who specialize in getting high-risk accounts approved, and they’ll work with you to get your paperwork in order and find a bank that can approve you for an account.

Unfortunately, providers offering “instant approval” sometimes take some shortcuts with this process so they can get you on the hook for that long-term contract (and usually that ETF as well). What they advertise as “instant approval” (or being “pre-approved”) in most cases really means that they’re approving your account – and getting you to sign your contract – before your acquiring bank or backend processor has completed all the necessary steps to determine whether to approve your account. In some cases, your merchant account provider won’t even complete a credit check before approving your account.

This practice is all fine and dandy as long as your processor eventually approves your account. However, there’s a high chance that they won’t approve you, and by the time they make that determination you may very well be up and running with your credit card terminal or payment gateway. If this happens, you may suddenly find your account frozen and your funds being withheld. Even worse, you may have your merchant account closed altogether. (Note that in this case, you usually won’t be liable for an early termination fee since you aren’t the party deciding to close the account). In some cases, depending on the reason for your processor closing your account, you may even find yourself being placed on the Terminated Merchant File (TMF, also known as the MATCH List). Getting put on this list is really bad news, as it can completely prevent you from getting approved for a merchant account, even with another provider, for up to five years.

If you haven’t guessed by now, we highly recommend that you avoid any merchant account provider claiming to offer “instant approval” of your high-risk merchant account. This approval process is incomplete and can easily lead to your account getting shut down shortly after you start using it. No matter how inconvenient it is to wait for the approval process to run its course, in the long run, it’s a worthwhile trade-off to get a fully-approved account that will be stable and reliable.

How To Expedite Approval Of Your High-Risk Merchant Account

Get your merchant funds fast. Image description: Clock with money underneath it

While the approval process is unavoidably a lengthy one, there are steps you can take as a merchant to move things along a little quicker. These actions mainly serve to avoid the kinds of problems that might lead to delays in getting your account approved. Here’s what you’ll want to do:

  • Work With A Reputable High-Risk Specialist: The signup process can be sped up by ensuring there is a good chance of approval beforehand. This means working with a partner that has a proven track record and experience in your industry. High-risk specialists such as Durango Merchant Services will work with you to ensure that your paperwork is in order and can also work with a network of acquiring banks and processors to find one that will approve your business.
  • Have Your Paperwork In Order: You’ll need to provide far more information when applying for a merchant account as a high-risk business owner. If you can present all of this information with your initial application, it will save a significant amount of time during the approval process. We recommend that you scan all required documents as PDF files so you can simply email everything you need to your provider as part of your application. See below for a discussion of specific documentation requirements.
  • Be Completely Honest About Your Business: Are you selling medical marijuana (in a jurisdiction where it’s legal)? Do you have a personal bankruptcy on your record? Have you previously had a merchant account shut down by your provider? High-risk merchants who are desperate to get approved for a merchant account are often tempted to misrepresent these and other facts that might lead to them being disapproved for an account. Don’t do it! Intentionally failing to disclose important information or getting caught in a lie will almost always lead to you being turned down for an account — or having your account closed immediately once the processor discovers your dishonesty. You’re much better off being completely honest about your background. In many cases, you can still be approved for an account despite a little negative information.

As we’ve mentioned above, there’s a lot of paperwork involved with getting approved for a high-risk merchant account. While specific requirements vary from one provider to the next, here’s a generic list of the most commonly requested information:

  • Completed Merchant Account Application (from your merchant account provider)
  • Résumé or CV of business owner
  • Photo ID or Passport
  • Business Plan
  • Personal Utility Bill (used to verify your address)
  • Processing statements for at least the last three months (if you’re switching providers)
  • Copies of supplier’s agreements (for retail merchants)
  • Copies of your personal banking statements (usually for the last three months)
  • Personal reference letter from your bank
  • Copies of your business bank account statements (usually for the last three months)
  • Articles of Incorporation (or sole proprietorship documentation)
  • Articles of Association (if applicable)
  • Screenshot of your business website’s home page (if applicable)

Final Thoughts

If you’re a high-risk merchant, we understand that merchant accounts are not easy for you. Okay, they’re not easy for anyone, but high-risk factors make them even more complicated (and expensive) than they are for everyone else. Unfortunately, it’s too easy to get turned down a few times and start feeling like you have to sign up with any provider who will take you. Also, the inevitable delays in getting your account approved can make the possibility of “instant approval” seem very tempting. Resist that temptation. Instant approval isn’t what its promoters claim it is, and it’s a good way to set yourself up for much more serious problems down the road.

The difficulties that high-risk merchants encounter in getting a merchant account have, unfortunately, created a market opportunity for unscrupulous providers who use the lure of “instant approval” (or, sometimes, “guaranteed approval”) to lock you into a prohibitively expensive long-term contract with high fees, high processing rates, and an onerous early termination fee to discourage you from canceling your account on your own. Do a Google search for “high risk merchant” account, and you’ll quickly find ads from plenty of predatory merchant account providers looking to take advantage of your desperation.

Fortunately, it doesn’t have to be this way. There are reputable providers who specialize in working with the high-risk community and will go out of their way to get you fully approved for an account. While their prices and contract terms won’t be as great as what a low-risk business could obtain, they’re still reasonable and backed up by top-notch customer support. We’d also note that none of the high-risk specialists we’ve found offer “instant approval.” Instead, they’ll work with you and help you to get your documentation squared away so you can be approved by one of their partner processors for a stable account that won’t get shut down the moment you actually try to use it.

Of all the high-risk specialists we’ve reviewed, we’ve found Durango Merchant Services and Easy Pay Direct to be among the best of the best. They both have strong track records of providing high-quality service at reasonable prices. For more recommendations, check out our post The Best High-Risk Merchant Account Providers or see the chart below.

Durango SMB Global Host Merchant Services Soar Payments

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How To Advertise On Zillow Effectively

How to Advertise on Zillow Effectively

Zillow is one of the leading real estate websites. It allows owners or agents to list homes for sale or rent. On the other side of things, users can search listings and view approximate property values. These services are free.

You might wonder how Zillow offers so much valuable information at no cost. The company, which is owned by Zillow Group, an organization that also owns Trulia, RealEstate.com, Naked Apartments, hotpads, Out East and StreetEasy, charges for ad sales. Agents, brokers, lenders, property managers, builders or brand advertisers can advertise on Zillow. Here’s how to do it.

What Is Zillow?

Zillow is the chief rental and real estate marketplace. It’s essentially a database that works like a search engine for properties. It provides data on more than 110 million homes in the U.S., including homes that are for sale, for rent and not on the market. The company offers estimated home and rental values as well as other home-related data.

The company runs more than two dozen apps, which let users view properties based on their location. The company has experienced exponential growth in the past several years. Wikipedia reports that in 2011, Zillow had more than 24 million unique visitors per month. As of January 2014, Zillow reports having more than 70 million unique users per month.

Zillow has had a 52 percent year-over-year growth. Its audience has a median household income of more than $76,000, who have an average credit score of 722. In other words, it’s a desirable market for advertisers, especially if their companies are home or real-estate-related.

In fact, an independent study conducted by the WAV group found that Zillow’s click conversion is more than three times better than Google’s. Not only that, two-thirds of the total market share for online real estate is included in Zillow Group websites. In 2017, Investor’s Business Daily said that Zillow was in a position to dominate the internet real estate advertising market.

Some other statistics about Zillow Group’s audience include:

  • Zillow Group’s brands see 160 million visitors per month.
  • Half of all Trulia and Zillow visitors want to buy or sell.
  • Eighty percent of U.S. homes have been viewed on Zillow.
  • Thirty-two million rental visitors use the sites and apps every month.

Property Management, Rental And Brand Advertising With Zillow Group

You don’t have to work in real estate to advertise with Zillow. One of Zillow’s primary strengths is collecting data. Zillow Group identifies people who are actively looking to purchase or rent a home through its mortgage lead form and Home Buyers Guide. The company also tracks renters and identifies what stage in the moving process they’re in.

Why is this important? It can tell you a lot about what else these individuals are ready to purchase. For example, people who are moving into a rental property are 71 percent more likely to purchase an appliance than those who are already living in a home. They’re 22 percent more likely to buy technology.

What’s more, 84 percent of renters use the internet to search for a property. They spend about $2,400 on average for moving expenses.

Home buyers and renters aren’t the only people who use Zillow to make big decisions. Home improvement enthusiasts use Zillow Group’s websites to research options. Plus, 96 percent of people who move make some type of improvement to the property.

If you have a product or service that’s related to moving, home improvement or property maintenance, you can take advantage of this captive audience by advertising on Zillow.

Ad Products For Brands

You can reach these audiences across Zillow Group websites and apps. The ads are formatted to work seamlessly regardless of the platform. Here’s an example of what an ad might look like on a Trulia listing:

There are four places in which your ad product can appear:

  • Native search ads
  • Native property ads
  • Home expenses ads
  • Rich media ads

Search Ads

A search ad will appear as a box next to the property listings in the Zillow search results, like this Rooms to Go promotion.

The word “Sponsored” will appear at the top left, and a call to action to visit the website appears on the top right. You can include a photo, logo, header and subheader in your ad.

Property Ads

As prospective buyers narrow down their searches, they check out the property details, where they can view photos as well as specs for the home. Property ads appear here and look like this Liberty Mutual Insurance ad:

Home Expenses Ads

Advertisers can place themselves in another low-funnel location under the Home Expenses drop-down menu. This is where companies that sell necessary products and services, like internet and homeowner’s insurance, can advertise or offer coupons.

Rich Media Ads

The native search ads offer a rich media feature. Users can click on the ads to watch a video or expand the image. Within the expanded image, you can offer more details, like adding text when you hover over certain products. You can also include your logo and a link to your website or landing page.

Programmatic Ads

Programmatic ads let you promote your business throughout all of Zillow Group’s platforms. This type of advertising allows you to capitalize on Zillow’s audience data while letting the automated media buying technology put you in front of the right people at the best time.

As the advertiser, you create a deal through Triplelift and request a deal ID through the same platform. Then, your ad will automatically be shown to the people who you want to target across Zillow’s sites.

How does Zillow know who to place you in front of? The websites ask visitors to identify themselves. As these individuals browse the Zillow group websites, Zillow knows whether they’re home buyers, homeowners, home renters, home sellers, home improvement enthusiasts or real estate professionals.

Some of the benefits of using a private marketplace, or PMP, include:

  • Freedom to set your own budget
  • Flexibility to adjust bids depending on an ad’s worth to you
  • Control over where your money is going
  • Harnessing the power of Zillow’s data capture
  • Results from native ads, which tend to perform better than banner ads

Lender Advertising

Certain types of lenders can also advertise with Zillow. Zillow offers a Group Mortgages advertising program, in which you can create a lender profile, list yourself in the Lender Directory and receive email alerts when potential clients contact you via your personal profile. Like an agent, you can include customer reviews on your profile.

Creating a lender profile on Zillow is free. To start, click “Join” at the top right of the Zillow.com website.

In the next window, add your email address, and create a password. Select the box to check off “I am a landlord or industry professional.” Under Professional Information, select Mortgage Lender from the drop-down list. Then, click Submit.

On the next page, you’ll be asked to enter your NMLS ID. When you do, your name will automatically populate in the box below. After you submit that, you’ll be able to edit your profile.

The information that is stored here includes:

  • Profile page – Headshot, an About section requiring a minimum of 100 characters, screen name, company name, additional languages spoken, locations in which you’re licensed and sponsored
  • Contact info – Phone number, fax, website
  • Office info – Automatically populated from the NMLS Consumer Access pages

When you advertise, you’ll put yourself in front of thousands of potential customers. Zillow and Trulia give buyers the chance to request that a lender call them at a specific time.

Those contacts are sent to lenders who market through Zillow. You’ll get contacts instantly through the mobile platform, and you can connect with consumers as soon as they reach out to you.

Pricing is based on the number of contacts that you receive or the subscription package that you purchase, depending on the platform. Factors such as loan amount, loan type and credit score will affect the price too. You must deposit a minimum to start out.

To get started with advertising for loan officers, go to the Lender Resource Center advertising page, where you’ll find a phone number to call Zillow directly. The opportunities for lender advertising are limited. You’ll have to speak to a representative to find out if your market is still available.

Co-Marketing On Zillow

Co-marketing lets lenders join Premier Agent partners to get dedicated impressions when the agents advertise on Zillow Group channels. This is a budget saver because lenders and agents can share marketing costs.

To get started, a Premier Agent must invite a lender to share the advertising costs. The agent chooses the dollar amount that they want each lender to contribute. Up to half of a Premier Agent’s marketing costs can be shared by up to five lenders. Most Premier Agents choose to co-market with one or two lenders, though.

Lenders that co-market with Premier Agents may appear on:

  • an agent’s featured listings
  • the agent’s profile
  • the agent’s Premier Agent Website
  • email campaigns sent from Zillow

This program is only available for Premier Agents. If a lender is already working with an agent, he or she can ask that agent to become a Premier Agent and invite the lender to participate in this advertising program. When they participate in this program, lenders cannot refer business to agents or vice-versa if they receive a lead through a Zillow platform.

Premier Agent Advertising

If you do work in real estate, you might consider registering as a Premier Agent. Although there might not be anything as controversial as whether being a Premier Agent can really help increase your income, Zillow’s Premier Agent program accounts for 70 percent of Zillow’s revenue. People who are buying, selling and investing in homes continue to flock to Zillow.

Therefore, many real estate agents pay to become a Premier Agent on Zillow and Trulia.

Zillow allows anyone to list a home for free on the website, but it costs money to be a Premier Agent. Therefore, you might wonder why you would pay to become a Premier Agent.

My Agent

Premier Agents have their names and other information placed next to their listings. If you’re a Premier Agent and you submit a property as a seller’s agent, you’ll be the only agent endorsed on that page. That boosts your chances of getting the full commission for the listing. If you aren’t a Premier Agent, other real estate agents may show up on your listing.

The listing agent always shows up first whether that person is a Premier Agent or not. For example, Tim Carter is the listing agent for the property below. Because he is not a Premier Agent, other agents appear below his name on the webpage.

Those agents have several recent sales and great reviews. Someone searching for a property might be more likely to click on their names than the listing agent’s.

That gives the Premier Agents the chance to secure a million-dollar client, and the original listing agent will have to share the commission if another agent snags the listing.

In this next scenario, Ellen Phipps is a Premier Agent. Therefore, hers is the only name that appears on the listing detail page. There is a clear call-to-action button below her name and contact information, making it easy for someone to contact this agent.

Another reason to become a Premier Agent is to advertise on local listings. This way, even if you don’t have any of your own listings to promote, you can generate leads.

A Premier Agent purchases a particular share of visibility in a particular zip code. If you buy a 50 percent share of voice in zip code 90210, you’ll show up as a buyer’s agent 50 percent of the time for shoppers looking for listings in that zip code.

Shoppers can choose whatever buyer they want. They’ll be more likely to contact you over the others if you have a strong profile, rave reviews and more past sales.

Premier Agents are given the most desirable placement in Zillow and Trulia’s directory of agents. They’ll show up as Featured Agents in the Agent Finder. This does not cost an extra fee.

Premier Agent Concierge

Concierge allows busy real estate teams to maximize their ROI by managing high lead volumes for them. The Concierge team can respond to leads so that you don’t have to. They can transfer the leads to you immediately or set an appointment for you to speak with them.

Concierge works seamlessly with My Agent. As an agent, if you respond to a live Concierge transfer, you’ll show up as the only buyer’s agent for that lead for the next 30 days. If you confirm the connection via the Premier Agent app, you’ll lengthen that time frame.

This means that a buyer who connects with you via Concierge will see you as the buyer’s agent for every listing in your zip code(s) that they view. This is only relevant for buyers who submit the leads through Zillow or Trulia and are transferred live via Concierge.

Your client can decline or terminate the connection at any time.

You can get started with Premier Agent Concierge by working with a Zillow business consultant.

Premier Agent Direct

One of the benefits of being a Premier Agent is having the capability to advertise on Zillow Group websites.

Premier Agent Direct combines the data and targeting abilities of Facebook and Zillow Group. When you sign up for this feature, you’ll be able to create ads on Zillow search results pages, such as the sponsored ad that we showed you when discussing the brand advertisers. These may be video, profile or branded listing advertisements.

You’ll also get to create customized Facebook ads that target the same audience as the Zillow ads. This captures active home shoppers as they scroll through Facebook. Your Facebook ads can show featured listings, completed sales or photos from your Zillow profile.

It doesn’t take any extra work to set up a Facebook ad from your Zillow information using Premier Agent Direct. Buyers who click on your ad will end up at a branded landing page.

Creating ads using Premier Agent Direct is different than simply advertising on Facebook on your own. First of all, when you sign up for Premier Agent Direct, you get a professionally shot video to include in your profile, ads or emails. Perhaps more importantly, Premier Agent Direct chooses your target audience based on Zillow’s buyer data, which can keep you in front of the most relevant leads.

Seller Boost

Seller Boost connects Premier Agents with seller leads. When someone goes to sell a home, they often start by checking the estimated value of the property on Zillow or Trulia. When they do, they have the option of claiming their home to receive a more accurate Zestimate.

At this time, Zillow captures their information and ensures that they’re an interested seller. The platform then presents the individual with lead capture forms that urge them to consult with a Premier Agent.

Seller Boost is an add-on to Premier Agent advertisers. Any Agents that have opted for this will receive leads from the program.

Free Websites

Premier Agents can get free websites created through Zillow. These websites can be completely customized through a user-friendly editor and have a custom URL.

Some of the advantages of setting up a Premier Agent Website through Zillow include:

  • Integrated MLS
  • Free designs
  • Customizable and easy-to-use editor
  • Mobile-friendly
  • Fast setup

*Editors note – I (Nate) have personally never used the platform. Like any website builder, there will be upside and downsides.

How Much Does Premier Agent Cost?

The cost of Premier Agent depends on the number and quality of zip codes in which you appear as well as the number of impressions that your advertisement gets.

Zip Codes

When you become a Premier Agent, you purchase a predetermined number of online impressions up front. When you do this, you choose the zip codes in which you want to appear.

This isn’t as straightforward as you might think. Some zip codes have a waiting list. These are usually the more desirable zip codes with higher-priced properties. For example, a zip code with a median home price of 2 million dollars will be more expensive to advertise in than one with homes that cost $150,000.

Agent competition affects the price of advertising too. When a large number of agents wants to advertise in a particular zip code, that zip code becomes more expensive.

That doesn’t necessarily mean that the higher-priced zip codes are the best ones to advertise in, though. If so many agents are advertising in a particular area that your voice would be limited, you might consider paying less to advertise in a nearby zip code.

Consider this example: You have a client that’s looking for a property in the most expensive zip code Brooklyn. While that area may be their first choice, they may be willing to look at homes in the neighboring zip codes, even if prices are a little lower there. What’s great for you is that they’ll probably seek out the highest priced homes in those areas. If you advertise in the zip codes that border the more expensive ones, you’ll still tend to close high-priced sales, but you’ll pay less to advertise in them.

To view the pricing at the zip code level, follow the steps below:

1. Log into your Premier Agent account.

2. Click on My Ads.

3. You can view and compare zip codes here by clicking on zip codes on the map or using the Add New ZIPs search.

Impressions

You pay for your advertising based on the number of impressions that each advertisement gets. The cost per impression changes for each zip code. The cost is calculated as a cost per 1,000 impressions, or CPM. For example, if Zillow charges $0.05, that’s the equivalent of $50 CPM.

How To Calculate Your ROI

Let’s say you pay for 4,800 impressions per month at a cost of $0.16 per impression. You’ll end up paying $300 a month. If it takes 500 impressions for one person to click and become a lead, you should get about 9 to 10 leads per month.

Divide the total amount that you pay per month by the number of leads that your advertising generates to get the price that you pay per lead. In this scenario, $300/10=$30. You pay $30 per lead.

At that point, it’s up to you to convert a lead into a purchase. If you have selected the most expensive zip code in which to advertise, but you don’t know much about the homes there, you won’t be able to provide the best service to your clients. Some people recommend choosing your own zip code, where you can provide local market knowledge and serve your clients well. You’ll position yourself to get more leads and pay less for each one.

After you have advertised and analyzed your metrics, you can calculate your ROI. Your ROI is your gross income from those sales divided by your total Zillow spend.

One of the perks of advertising on Zillow is that you can roll those sales into reviews and listing histories. When potential clients see that you’re successful, they’ll be more likely to click on your ad in the future. The more leads and sales that you get, the more leads and sales you end up generating in the future.

How To Generate Leads For Free Using Zillow

You don’t have to pay for a Premier Agent account to take advantage of Zillow’s lead-generating opportunities. Creating a free agent account gives you a chance to showcase your listings and stand out with a comprehensive profile.

To create a free account, go to Zillow’s Premier Agent page, and click Sign Up Now.

Enter your information to create a free profile.

You don’t have to be a real estate agent to create a profile here. Select from one of the following professions from the drop-down menu:

  • Real estate agent/broker
  • Mortgage lender
  • Home improvement services
  • Property management & other real estate
  • Landlord
  • Photographer
  • Home builder
  • Home inspector
  • Property manager
  • Real estate marketplace investor
  • Other real estate professional

After you fill out this form, you can do one of the following:

Optimize Your Profile

Many agents create free accounts on Zillow without completing their profiles. At minimum, your profile should include a photo, your license number and other information. However, you’re competing with many other real estate professionals.

Your profile will stand out more, and you’ll have a better chance of creating a connection with your leads, if you include a video. The leads from your profile are do-follow leads. Therefore, adding links to your website will boost engagement and enhance your site’s SEO. Don’t forget to add links to your social media profiles too.

Zillow makes it easy to do this by tracking how complete your profile is. Aim to reach 100% if you want to maximize your profile.

Add Sold Listings

While it’s vital to have beautiful, comprehensive and descriptive listings of the current properties that you’re selling, it’s important to show the homes that you’ve sold in the past. Buyers want to know that you’re able to make good on your promises. The best way to demonstrate that is by showing a strong history.

Get Great Reviews

If you were about to choose whether to work with an agent that has 30 five-star reviews or no reviews at all, which would you be more likely to click on? Most people would choose the agent with more reviews. It’s crucial to have reviews on your Zillow profile.

One way to get the reviews that you need is to ask your best clients. Chances are, you have worked with some people who had wonderful experiences and connected with you on a personal level. Those people would probably love to share their home-buying experiences.

All you have to do is ask. Whether or not you close a deal with a client, you should ask them if they would be willing to leave you a review on Zillow. You can do this easily by sending them an email with the request and a link to your Zillow profile page.

They can leave a review by clicking on the Review section of the profile. They must be logged in or leave a valid email address and phone number in order to do this. That’s because Zillow authenticates the reviews to make sure that they were left by legitimate customers.

Don’t Hesitate

There are so many real estate agents using Zillow that clients are likely to contact more than one agent during their home search. You should reach out to potential leads immediately in order to have the best opportunity to connect with them. You can do this using the Concierge service.

You can also use the Premier Agent app to set up an auto-responder. You need to be able to respond to leads from wherever you are. If you use a third-party customer relationship manager, make sure that you can access it from a mobile device so that you don’t waste any time.

Sending a personal message as soon as possible is also a good practice to get into. This lets potential clients know that you’re interested in working with them and have attention to detail. Customize these messages by referring to something specific about the property that they’re interested in. You can even let them in on some similar listings.

Asking questions in these personal emails encourages the client to respond. Creating a real connection is one of the best ways to secure new clients.

Zillow Agent Toolkit

Zillow offers plenty of free resources for those in the home and property markets. Its Agent Toolkit includes scripts, templates and handouts that can help you run your business.

The toolkit also contains free courses, webinars and trainings on subjects such as:

  • Growing your brand
  • Converting online leads
  • Using Premier Agent

Take advantage of this free wealth of knowledge to learn as much as you can about positioning yourself as visibly as possible on Zillow Group’s sites.

Zillow offers coaches and Business Consultants to work with you if you’re ready to advertise. The best way to learn more about advertising with Zillow is to contact Zillow directly.

Next Steps

Zillow represents a solid opportunity for anyone looking to reach homebuyers. Your specific strategy will be different depending on your business, but Zillow’s sheer scale and reach are make it worthwhile to explore the platform.

The post How To Advertise On Zillow Effectively appeared first on ShivarWeb.

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How To Advertise On Pinterest Effectively

How to Advertise on Pinterest Effectively

Pinterest was launched in 2010 and has grown to at least 200 monthly active users in 2017. The social sharing platform is designed to help people discover information on the internet. Therefore, just creating an account on Pinterest can draw viewers to your brand.

Pinning content from your own website puts it in front of a new audience. Even pinning other people’s content can draw followers to your Pinterest account. You can get more data from your account. Optimizing the SEO of your Pinterest boards can boost their organic search rankings in Google. All of these strategies are free.

The platform began experimenting with monetizing certain pins in 2014, initiating an effective way for companies to advertise. Nowadays, advertisers can create Promoted Pins, which show up alongside all of the other pins on the page. In this image, you can see that the pin that says “Get 500% more traffic” indicates that it’s promoted by Pinterest in the description below it:

In this case, Pinterest is using its platform to advertise tips for businesses. It’s always encouraging to see a company using its own advertising services. That’s one way to know that the system works.

What Is Pinterest?

First, let’s discuss Pinterest and how it works. Some people say that Pinterest is a social network. Others refer to it as a search engine. Through Pinterest, you create a profile and then “pin” visual content onto different “boards.”

It’s like a collection of virtual bulletin boards. Instead of cutting out paper images from magazines, though, you save images that you find on the internet. You can write a description or include a link with those images so that you can refer back to the website from which they came.

You can create several boards and label them however you’d like. Most people set up boards for different categories. For example, you might have boards that are labeled:

  • Home décor
  • Fun summer activities
  • Dessert recipes
  • Knitting and crochet
  • Boho style

If you’re looking for inspiration for a project, a shopping venture or content that falls in line with your interests, you can search for it on Pinterest. Your search results appear as visual pins with short descriptions underneath them. This is what came up when we searched for “watercolor tutorials”:

To find out more about each search result, you can click on it. From here, you can see the full description, the URL from which the image came, when it was published and any comments that other users have left.

Here’s where things get social. You can leave a comment or ask a question. You can also follow the original poster’s account. Therefore, simply pinning items that interest you can drive traffic back to your Pinterest page and potentially to your website.

Emarketer says that there are 2 billion monthly searches on Pinterest. The platform drives about 5 percent of referral traffic to websites.

When you log onto Pinterest, you’ll see your feed, which shows the pins that the platform thinks that you’ll be interested in. You might see pins from people you follow or a combination of content that you might care about, based on other items that you’ve pinned.

However, Pinterest prefers to show content from trusted sources in users’ feeds. Therefore, if you’re using Pinterest for your business without advertising, you need to make sure that you pin high-quality content and that your pins are receiving engagement in the form of click-throughs, saves and comments.

Why Pinterest Advertising Works

While Facebook is the largest social media platform, Pinterest is competitive with Instagram, LinkedIn, Reddit, and Twitter, according to Pew Research. Twenty-six percent of all American adults use Pinterest, and most of them are women. Pinterest reports that 40 percent of people who actively pin have a household income of at least $100K. If you sell products targeted toward women who want to shop, you’re in the right place.

Here are some other statistics about Pinterest users and their purchasing power:

  • Millenials use Pinterest as much as Instagram.
  • People who use Pinterest are ready to make a purchase.
  • 93% of active pinners use the platform to plan future purchases.
  • 73% of pinners say that brand content makes the platform more useful.
  • 61% of pinners have bought something after viewing a promoted pin.
  • 75% of saved pins are initiated by businesses.
  • People who use Pinterest spend 29% more on retail than non-users.

People search the platform for information that they can use to fuel upcoming purchases for things like home renovations, weddings, parties, vacations or having a baby. This is the place where people are looking for new information, ideas and brands. If you can provide these new ideas, you can make connections with a new audience.

Pinterest advertising looks natural. It fits into place with the other pins in your feed, and it doesn’t detract from or interrupt the user experience. Promoting your pins puts you in front of a receptive audience who is looking for products and ideas that will help them make their next move.

Types Of Pinterest Advertising

There are several types of Pinterest ads, including:

  • Promoted pins
  • Promoted video pins
  • One-tap pins
  • Promoted app pins
  • Cinematic pins

Promoted pins look just like a regular pin, except that they have the word “Promoted” at the bottom of the pin. Businesses pay Pinterest to give these priority over non-promoted pins. Once someone saves your promoted pin, it’s considered an organic find, and that person will no longer see the word “Promoted.” Other people who follow these pinners may find and save these pins, bringing you added traffic for free.

If your promoted pin contains a video, it will appear in search results, news feeds and a “More Like This” section that comes up below a clicked pin and shows similar content. The video will play automatically.

One-tap pins bypass the close-up image and “more details” page that normally shows up when you click on a pin in your feed. When a user clicks on these ads, they go straight to a landing page that you designate. You might think that this is a great way to get your audience in your lap, but some users are surprised by the change in the normal process and click off of your website quickly to get back to Pinterest.

If you are promoting an app, you can use a promoted app ad to get people to install it. The ad will include an app icon and install button so that users don’t have to leave Pinterest to sign up for your app.

Cinematic pins contain animation that moves when a user scrolls. This captures users’ attention and makes them feel like they’re in control without missing the end of the video.

5 Things To Do Before Advertising On Pinterest

Paying to promote pins can be an effective marketing strategy. However, there are a few steps that you should take before you set up your first advertisement on Pinterest.

1. Register For A Business Account

If you haven’t used Pinterest before, you’ll need to create a new account. It’s free to set up, and it takes less than a minute. Start by going to Pinterest’s Business Account page and clicking “Sign Up.”

Enter your email address, password and business name, select your business category from the drop-down menu and click “Create account.”

Follow the next steps, which are self-explanatory. These include selecting your language and country, adding your website URL and picking at least five categories in which you’re interested.

If you already have a Pinterest account, log in and click on Settings. It will say “Business Account Basics” on the top left if it’s a business account. If it’s a personal account, you can convert it to a business account by going to this link.

2. Claim Your Website

When you set up your business account, you should have added your business website URL to your profile. If you didn’t do that yet, go to your settings by clicking on the profile image on the top right when you’re logged into your account. Scroll down until you see the “Claim Website” section.

After you claim your website, you can utilize features such as:

  • Website analytics – Track traffic to pins from your site.
  • Featured logo – Add your profile picture to any content that’s pinned from your site.
  • Early access to tools – Be the first to hear about new business tools that Pinterest rolls out.

To claim your website, you’ll need to either add a bit of code to the <head> section of your website’s index.html file or download a file from Pinterest and upload it to your site’s root directory. After you do that, you can submit your website to Pinterest for review.

3. Install A Conversion Tag

You can add another Pinterest code to every page that you want to track on your website. The code is the same for every page, but you can use it to retarget people who have visited specific pages on your website.

To do this, click on “Ads” on the top left of your account, and then select “Conversion Tracking.”

Choose “Generate Pinterest Tag.” You’ll get code that you can insert between the <head> and </head> elements in the HTML of every page on your website for which you want to track visitors.

4. Upload Your List

If you have amassed a list for your newsletter, you can upload it to Pinterest so that you can target the same users with your Pinterest ads**. Just create a .csv file with the email addresses that you’ve collected over the years. Log into your Pinterest account.

**If you go this route – you need to have your audience’s consent. If you are in the EU, because it’s the law. If you are outside the EU, because you need to be cool, not creepy.

Click on Ads > Audiences.

Then, click on “Create Audience.” Choose “A list of customers that you upload” from the window that appears. Name your audience, and include the date so that you can update it a few months from now.

Pinterest will match up the email addresses from your list with those of its users so that you can show ads to the same people. In the future, you can also create “an actalike audience that behaves similarly to the one you already have.” This will choose people with similar demographics and interests as the people on your email list.

5. Pin Some Content

You can’t promote a pin unless you’ve pinned it publicly. Therefore, if you have created a new Pinterest account in hopes of setting up some ads, you should take some time to create boards and pin content for free before you put money into it.

Make sure that all of your pins contain high-quality images. The visuals are going to grab people’s attention before anything else. Therefore, they need to be top-notch.

Vertical Pins

Pinterest displays images vertically. Therefore, you need to use the correct aspect ratio to get the most out of your pins’ appearance. For years, Pinterest has claimed that a 2:3 aspect ratio is ideal. However, some pinners said that posts with these dimensions didn’t perform well. Some people even created extra-long posts to capture people’s attention.

As of June 2018, however, Pinterest said that those “giraffe pins” may be cropped and won’t show up as frequently in people’s feeds. The ideal aspect ratio is 600 pixels wide by 900 pixels high (720 x 1080 works well too). Square images look good, and they are easy to import from Instagram.

An aspect ratio of 600 x 1260 (with 1260 being the height in pixels) won’t be cropped. Anything taller will.

If you’re creating long giraffe pins, make sure that they add value. Infographics and step-by-step tutorials are ideal for these space-hogging pins.

Rich Pins

Creating Rich Pins can help people learn more about your products. Rich pins contain additional information, including:

  • App – Takes viewers to the app store for download
  • Article – Includes a headline, author and story description
  • Product – Includes pricing, availability and purchase location
  • Recipe – Includes title, ingredients, cooking times, serving information and ratings

By adding the metadata directly to the pin, brands can increase engagement. Picture a recipe that contains a gorgeous picture of the food that you’re eating with the recipe itself below it. The pins pull from the metadata on your website.

Creating Rich Pins is a two-step process. First, you must add metadata to the articles, products and recipes on your site. If you have a WordPress site, you can do this easily with a plugin like Yoast. Then, you need to verify your Rich Pins with Pinterest. Once you validate one URL with a Rich Pin on your site, you’re all set. You don’t need to validate all of the URLs with Rich Pins.

Buyable Pins

Pinterest rolled out Buyable Pins in 2015 to make it easier for its audience to shop directly from a pin. These pins list the price in blue and contain a Buy It button so that people can make a purchase right from the app. When someone clicks Buy It, they go directly to the checkout, where they can pay with a credit card or Apple Pay.

If you’re a retailer or sell your own products, you’ll need to have a Shopify store that’s linked with the Pinterest sales channel to take advantage of Buyable Pins. As long as you point a pin’s URL to the product detail page on your Shopify store, it will activate as shoppable.

Pinterest automatically matches your product feed with your pins and generates Buyable Pins for any products that you have already pinned. For any other product, you should create pins from scratch. These can include additional images so that more people can discover your products.

Buyable Pins are similar to Rich Pins in that they display additional information. Rich Pins, however, don’t send you to the checkout when you click on them.

How To Set Up A Pinterest Ad

If you’ve decided to spend money on advertising, you might wonder how to advertise on Pinterest. This is a step-by-step tutorial that teaches you how to do it.

1. Create The Ad

When you’re ready to start advertising, click on the + sign that appears toward the top right, and then select “Create Ad.”

This brings you to your Ads Manager, where you can create your campaign.

2. Set Your Goals

You’ll begin by selecting your campaign objective.

Then, you’ll enter your campaign details. You’ll have to come up with a name for your campaign if it’s new, or you can select an existing campaign from the drop-down menu. You’ll also designate your daily and lifetime budget for the campaign here.

Then, decide on your campaign placement, which includes whether you want to make your ads one-tap. This feature can’t be edited once your campaign starts running.

If you’re creating an app install ad, you will have the option to select whether to optimize the campaign for completed installs or visits to the app download page. Both are charged on a cost-per-click basis. Pinterest also has direct integrations with mobile measurement partners, or MMPs, which help you track the install performance.

Finally, click “Create campaign and continue.”

3. Set Up An Ad Group

An ad group is a set of promoted pins that fall under the same campaign. You can have multiple ad groups for one campaign, which means that you will have a separate budget for your ad groups than you do for the campaign as a whole.

Understanding Ad Groups

Each ad group can have multiple promoted pins within it. You can assign different budgets and targets to each ad group, though. Therefore, you can use ad groups to set up unique budgets for different marketing areas, such as regions, demographics or products. You can also use ad groups to test the design, placement and objectives of your advertisements without building separate campaigns.

For example, you could create separate ad groups with maximum daily budgets to target:

  • Your email list
  • People who have visited related pages on your website
  • Actalike audiences

To keep everything straight, you should name your ad group based on its organizational structure, such as who you’re targeting or what promoted pins are showing up within that group.

4. Create A Target Audience

On the ad group page, you’ll be asked to create a target audience. This helps you get your ads in front of the right people. You can target viewers based on the following criteria:

You’ll need to give this audience a name and description. If you choose to retarget people who have visited your website, you’ll have to create a Pinterest tag to track them. If you choose to target individuals from an email list, you’ll be asked to upload the list.

You’ll be able to further clarify your audience by interests, such as boards and pins that they’ve interacted with in the past, keywords, languages, locations, devices and genders.

5. Create Your Maximum CPC Bid

On the page where you create your ad group, you’ll be asked to set a maximum CPC bid. This is the maximum amount that you want to pay per audience action, whether that’s impressions, clicks, engagement or app download. You won’t be charged the full bid unless it’s necessary to beat out the next-highest bidder.

6. Select Your Promoted Pin

Now, you can select the pin that you want to promote. You can only choose from items that you’ve publicly pinned. The pin doesn’t have to be one that you have initiated through your own website, although it would probably be a good idea to use an image that you’ve created.

Next, you’ll give the promoted pin a name (optional) and set the URL of the landing page that you want visitors to end up on when they click on it.

Consider the URL carefully. Ideally, you’ll send people who click on your ad to a page dedicated to your Pinterest audience. The landing page should have something to do with the pin that led people to it. If you’ve added Pinterest tag code to your website, you’ll be able to track the success of each promoted pin.

Click “Promote Pin” when you’re finished. The ad will go to Pinterest for review, which can take 24 hours. At this time, add your billing details so that you can pay for your ad once it’s approved.

The Quick Way To Promote A Pin

Pinterest also provides a way to promote your pins in about 10 seconds. Go to your profile and hover over a pin that you want to advertise. Click on the Promote button.

A window will open up where you can add all of the promotional details, including the URL, daily budget, campaign duration, target audience and keywords.

Tips And Tricks For Optimizing Your Pinterest Advertising

Just putting yourself out there isn’t always enough to gain an audience. Instead of wasting your dollars by advertising blindly, follow this advice to get the most out of your budget.

Promote The Best Pins

You might wonder what pins to promote when you advertise on Pinterest. Those with strong visuals do best. Making multiple pins for the same product is a good idea. You can show different angles, styles and descriptions to pull in different customers. Adding your brand name or logo to the image improves credibility.

If you sell products, Pinterest says that photographing them in lifestyle shots is more effective than displaying the product on its own. For example, a fashion pin should show someone wearing the clothing in a real-world setting. Home décor pins do better when they concentrate on the product instead of people. Hair and beauty products get great engagement when the items are displayed against a plain, contrasting background.

Most experts recommend promoting pins that are already doing well. Even though you might figure that boosting a low-performing pin could help it get in front of your audience, promoting a high-performing pin is more likely to give you results. Wouldn’t you want to pay for results as opposed to a lackluster reception to your ad?

When you’re picking a pin in step 3 of the ad creation process, you have the option of choosing from all pins, 30-day most clicked pins or 30-day most saved pins. Use this to your advantage to promote your most engaging content.

Add Text To Your Pins

Even though Pinterest relies on photos, it doesn’t hurt to add a little text to your images. The text overlay should clarify what viewers are looking at without detracting from the design as a whole. The words shouldn’t detract from the aesthetic. A simple overlay works wonderfully.

Make sure that you’re using the description wisely too. A call-to-action helps users stay engaged. You can ask people a question or give an instruction, such as “Learn more” or “Buy now.” You might even try having your call-to-action say, “Pin this for later” to remove the urgent sales quality but encourage people to save your pin.

Consistently Monitor And Analyze Your Ads

It’s hard to predict what’s going to resonate with viewers. Pinterest is a visual platform, and some images may capture more attention than others. When you’re just starting out, test everything, including the:

  • Image
  • Description
  • Call-to-action
  • Keywords
  • Bids
  • Audiences

After doing this consistently for a while, you’ll begin to notice which combinations are more effective.

Focus Your Keywords

Although you’re allowed to include up to 150 keywords with a promoted pin, you don’t have to use all of them. If you’re all over the place, you won’t get many click-throughs. Think about the way that your audience interacts with Pinterest.

The keywords should match the way that your target audience uses the platform (similar to how you “theme” keywords for SEO). Make sure that the keywords are also consistent with the information in the pin and the landing page to which they’re directed.

Because Pinterest is a search engine, keywords are crucial to your pins’ visibility. Create your descriptions the way that you would create meta tags for a web page’s title and description. Using trending keywords earlier in the text will help your pins get noticed.

When you place pinnable images on your website, make sure that you include keywords in the alt text. Your boards should contain long-tail keywords. Use Pinterest Analytics to track which pins get the most impressions and experiment with the keywords that you use.

Add Value

The best practices for advertising on some other platforms involve using a call-to-action to send people to a lead page. However, people who search using Pinterest are looking for information. They might get annoyed if they come across your promoted pin, click on it to investigate it further and reach a page that simply asks them for their email address.

An effective way to use Pinterest for advertising is to send people to a landing page where they can explore what you offer. You can certainly include a lead generation form on this page, but don’t make it the only asset at that URL.

Group Boards

Group boards are sometimes referred to as shared, community, collaborative or contributor boards. Using them can lead to significant increases in traffic.

More than one person can add pins to a group board. Therefore, when anyone adds pins to the board, those pins may appear in the home feed of anyone who follows any of the board members. This exponentially increases your reach.

If you focus on sharing your own content to group boards, you’ll gain exposure for your brand. Keep the content relevant, however.

Because Pinterest rewards high-quality pins with exposure, make sure that you join the right group boards. Those that are targeted to a specific theme usually have more traction with an audience and get more engagement. Click on several of the pins on a group board that you’re thinking of joining to make sure that the links aren’t broken or redirect to a spammy or inappropriate site.

Pinterest is an opportune way to expose your brand to a new audience. The platform isn’t just used by crafty people, DIY-ers and foodies. Travel, fashion, design, hobbies, health and beauty, entertainment, accessories and sporting goods are commonly searched categories on Pinterest. Creating a business account for your brand is free, and you can play around with promoting your pins at a low cost to determine whether it works well for your business.

Next Steps

Pinterest holds a lot of opportunity for businesses of all sizes. It’s also straightforward and fairly risk-less to experiment there.

You’ll learn more from running a single experiment than any blog post – so go for it!

If you want to know other ways to use Pinterest for marketing, check out Nate’s post on Pinterest & SEO research in addition to Using Pinterest Analytics.

The post How To Advertise On Pinterest Effectively appeared first on ShivarWeb.

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Webbased.com: An Alternative To Website Builders

webbased

As a reviewer of website builders, you might say I have a vested interest in promoting the main idea undergirding the DIY website builder: The notion that anybody, given access to inexpensive online editing tools, can create a perfectly functional website for their business or for themselves. However, there are plenty of reasons why a prospective website owner might seek to go another route. Perhaps you want more functionality out of your website than Squarespace or Wix can provide. Or maybe you simply have more pressing business or personal priorities than personally creating the website you want.

An obvious alternative to using a website builder is to hire a web designer to create your site. Sadly, this option is out of the reach of anybody who doesn’t have thousands of dollars (or more) on hand to spend on a website. That’s where intermediary web companies like Webbased.com come in. Webbased.com is a company that offers a variety of web services, including web design, SEO, support, and marketing. It’s meant to be kind of a one-stop shop for getting your website created, marketed, and monetized. Let’s take a closer look at what they have to offer.

Webbased.com: Services Offered

Here are the service packages webbased.com has to offer:

  • Web design services
    • 5 to 15 unique page designs
    • $99/month to $249/month
  • Local search engine optimization
    • Get found by local clients
    • $299/month to $999/month
  • National search engine optimization
    • Boost your search rankings in Google, Yahoo, and Bing
    • Get a marketing dashboard with stats
    • $698/month to $2978/month
  • Pay-per-click management (eCommerce)
    • ECommerce PPC management — best for businesses with products with SKUs
    • $158/month to $298/month
  • Pay-per-click management (local)
    • Increase brand exposure in a specific geographic area
    • $218/month to $1480/month
  • Pay-per-click management (national)
    • PPC management services
    • $478/month to $3198/month
  • Pay-per-click management (retargeting)
    • Boost your ROI by re-engaging previous users
    • $158/month to $398/month
  • Animated video explainer
    • Boost your conversion rates with explainer videos
    • $199/month to $529/month
  • Video production services
    • Get videos made for any marketing purpose
    • $249/month to $625/month
  • Social media management
    • Social media team manages your social media presence
    • Detailed auditing and reporting
    • $199/month to $999/month
  • Logo design services
    • $299 (one-time charge)
  • Landing page design
    • $229/month
  • WordPress maintenance and hosting
    • Get maintenance, security, and updates for your WordPress site
    • $44.99/month to $99.99/month
  • WordPress optimization and performance tuning
    • $99/month to $369/month
  • WordPress support and help
    • Get updates and maintenance on your WordPress website
    • $59 (one-time charge)
  • Merchant services
    •  Better rates than PayPal and Square
    • Fully integrated into your site
    • $20/month

Additionally, if you have an existing business website, webbased.com will analyse your site, free of charge, and send you a report assessing your site based on a number of metrics: speed, security, page views, conversion rate, mobile-compatibility, and SEO.

Here’s webbased’s full list of services, detailing everything that’s included in their product packages along with pricing.

Customer Service & Support

Webbased.com provides a plethora of ways to get in touch with a company rep. In addition to the standard email contact form, there’s a phone support line and live chat. There’s even a chat room you can join between the hours of 9:30 AM and 2:30 PM Pacific in which you can chat with Webbased’s developers about any issues you might have with your website.

Reviews Of Webbased.com

On its website, webbased.com actually directs users to review their services on both Google and Yelp — a sign of confidence in its products. The reviews posted by customers on these two sites are almost entirely complimentary, with users praising both the services offered and the customer support they received. One user’s opinion is fairly representative:

They provided creativity, valuable feedback, analysis and guidance in designing our logo, website, SEO optimization and producing our live company video.

The users with complaints get replies from the company — it’s always good to see companies responding in good faith to the complaints of their users.

Final Thoughts

Not everybody has the time and/or patience to build a website on their own, and it’s not easy for the layperson to personally negotiate with individual web designers over the particulars of services and pricing. Services like webbased.com help give aspiring webmasters the ability to select from a menu of services to get exactly what it is they need in a website. If you feel like passing on the heavy cyber-lifting to a team of experts, webbased.com is worth investigating.

The post Webbased.com: An Alternative To Website Builders appeared first on Merchant Maverick.

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3dcart VS Volusion

3dcart-vs-Volusion

3dcart VS Volusion
✓ Pricing
Ease of Use ✓
✓ Features
Web Design ✓
✓ Integrations & Add-Ons
✓ Payment Processing
Tie Customer Service & Technical Support Tie
Tie Negative Reviews & Complaints Tie
Tie Positive Reviews & Testimonials Tie
Winner Final Verdict
Read Review Read Review
Visit Site Visit Site

Everyone knows starting a business is a challenge, and setting up an online store can be particularly difficult. Not only do you have to find a product and make a business plan, you also have to build an entire website that can operate as your selling platform. This was an almost impossible obstacle for many sellers just a few years ago, but modern software has eliminated many of the hurdles merchants would otherwise have to overcome.

Cloud-based, all-inclusive store building software programs like 3dcart and Volusion can give you the tools you need to make your idea a reality. And because these software place a strong focus on ease of use, all sellers (even those with little technical knowledge) can get a store up and running in just a few weeks–or less!

As a fully hosted solution, 3dcart aims to be accessible and affordable for all merchants. Small and large businesses alike can use this eCommerce platform successfully, as is evidenced by the 22,000 current users. What’s more, 3dcart is continually expanding its features and services to fit even more users.

In the same way, Volusion is a comprehensive shopping cart solution for small to large businesses. Volusion hosts over 30,000 stores and is now offering two versions of their software: the more feature rich V1 and the easy to use (but still developing) V2. Volusion gives merchants the option of choosing between the two.

So, which of these shopping cart solutions should you choose? Well, it depends.

3dcart and Volusion both come with unique advantages and disadvantages, and your choice will depend on your business’s needs. To learn which solution is right for your online store, keep reading. We’ll compare the two shopping carts head-to-head in categories such as pricing, ease of use, and web design. Read on.

Don’t have time to read an entire article? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

Web-Hosted Or Licensed

Both platforms are web-hosted.

Hardware & Software Requirements

None. You just need a computer, secure internet access, and an up to date browser.

Pricing

Winner: 3dcart

3dcart and Volusion follow similar pricing models. Both services are billed on a monthly basis, no contract required, with advanced features included in higher level plans. If you commit to a year-long purchase, you can benefit from a discount of 10%. Keep in mind that many software solutions do not offer refunds on year-long purchases, so don’t commit to a full year until you’re sure the platform will work for you.

3dcart determines pricing levels by the number of staff users and availability of features. All plans beyond the startup plan come with unlimited products and bandwidth. Take a look at a brief breakdown:

  • Startup: $19/Month
    • 1 Staff User
    • 100 Products
    • Sell Up To $10K/Year
  • Basic: $29/Month
    • 2 Staff Users
  • Plus: $79/Month
    • 5 Staff Users
  • Pro: $229/Month
    • 15 Staff Users

3dcart also makes an enterprise platform available for any merchant with an annual revenue of over $400K/Year. There are also discounts available for charities and non-profits.

Pricing for Volusion differs between their two versions: V1 and V2. The most notable difference is that pricing for V1 does not include any transaction fees; however, bandwidth on this plan is limited and bandwidth overage fees apply. On the other hand, V2 comes with unlimited bandwidth, but merchants will have to pay transaction fees on all their sales. See both pricing models below:

V1 Pricing

  • Mini: $15/Month
    • 1GB Bandwidth
    • 100 Products
  • Plus: $35/Month
    • 3GB Bandwidth
    • 1,000 Products
  • Pro: $75/Month
    • 10GB Bandwidth
    • 10,000 Products
  • Premium: $135/Month
    • 35GB Bandwidth
    • Unlimited Products

V2 Pricing

  • Personal: $25/Month
    • Unlimited Products & Storage
    • 2% Transaction Fee
  • Professional: $75/Month
    • Unlimited Products & Storage
    • 1% Transaction Fee
  • Business: $135/Month
    • Unlimited Products & Storage
    • 0.5% Transaction Fee

When we compare 3dcart and Volusion, we can see that monthly rates for each pricing level are similar, with Volusion offering cheaper premium level plans. However, Volusion also charges fees in addition to these monthly rates (either bandwidth overage fees or transaction fees, depending on the version). For this reason, we’re awarding the category to 3dcart.

Get Started With 3dcart

Get Started With Volusion V1

Get Started With Volusion V2

Ease Of Use

Winner: Volusion

3dcart and Volusion both claim to be easy to use solutions. Let’s take a closer look at each software.

3dcart offers all potential users a risk-free, 15-day trial, so you can test out the platform for yourself without handing over any credit card information.

When you log in, you’ll get to explore 3dcart’s dashboard. 3dcart organizes all features in a toolbar on the left. Use categories and subcategories to navigate the software. Use video tutorials to learn the basic procedures.

Adding a product to your store is a two-step process.  First, you have to input and save basic product information. Once you’ve saved that page, you’ll be able to add in more detailed product information. For example, you can adjust shipping, inventory, and SEO settings.

3dcart is relatively easy to learn, though you may have difficulty locating features initially. Some features are buried in places you wouldn’t expect under titles you might not know to look for. Discounts features, for example, are available under “Promotion Manager.” Overall, we give 3dcart a four out of five stars in ease of use.

Volusion also offers trials of their software. You can sign up for free 14-day trials of both V1 and V2. Let’s start with V1.

When you log into your trial, you’ll find this dashboard:

Use tutorial videos to quickly learn your way around.

As it is with 3cart, adding a product on Volusion is a two-step process. First, add your basic product information. When you’ve saved that, you can add advanced information like SEO and shipping details along with more product descriptions.

While we don’t think Volusion V1 has the easiest dashboard in the eCommerce industry, it shouldn’t take too long to learn. You’ll find plenty of features available in the tool bar up top; you just have to figure out how to implement them the first few times.

Volusion V2 is the company’s newest attempt to make an easy to use eCommerce platform. The software is still in development, and while it is missing a few features, the UI is looking pretty good.

We’d still like to see a bit more work done to this admin. In particular, we’d like to see subcategories added to the toolbar on the left. This would make navigation require fewer clicks, which can really add up for online sellers.

V2’s “add a product page” is inviting in its simple and colorful design.

We have experienced some frustration with V2’s simple design, however. V2 tends to railroad users through basic operations, which can be a pain when you don’t need the help.

For example, when you go to set up a discount, you will encounter this screen:

You have to select the appropriate options before you’ll be presented the more typical discount creation page:

I would rather enter my information first into this second page. I don’t find the first page to be particularly helpful.

Volusion’s goal with V2 was to create a platform that’s easier to use, and they accomplish that goal. Personally, however, if I were to choose a version of Volusion, I would still pick V1. I think it’s worth learning a slightly more difficult software in order to access better features.

With so many versions of these software available, it’s difficult to directly compare 3dcart and Volusion. As far as ease of use goes, I think 3dcart and V1 are comparable, and V2 is slightly easier to use.

For this reason, we’re giving ease of use to Volusion.

Features

Winner: 3dcart

To get the best idea of these shopping carts’ features, a good plan is to visit each platform’s website and review the full list. However, if you don’t have time to do that just now, we’ll provide a brief overview of a few special features that each software offers below.

3dcart offers users lots of features, even at the lowest pricing plan. Here are a few:

  • Sell Digital: Sell digital products alongside your physical products.
  • Checkout Options: Choose either one-page or three-page checkout.
  • Automatic Calculators: Use tax and shipping calculators to generate real-time quotes.
  • Abandoned Cart Saver: Email customers to remind them to complete their orders.
  • Built-In Blog: Boost your brand and SEO with a blog.
  • SmartCategories: Create an “On Sale” category to showcase items.
  • Bulk Import / Export: Migrate platforms or make large scale edits with import and export features.
  • POS: Sell in-person with 3dcart Point Of Sale.

As you might expect, Volusion’s two versions come with different feature sets. Here are a few V1 features:

  • Abandoned Cart Reports & Emails: Encourage more conversions.
  • Allow Reviews: Let customers leave reviews on your products.
  • Returned Merchandise Authorization (RMA) Tool: Easily process returned products.
  • Sell On Facebook, Amazon, eBay: Sync channels with your store and manage your multichannel orders from Volusion.
  • Content Delivery Network (CDN): Use a CDN to deliver site content faster.

And here are features for V2:

  • Instant Search: Let customers search products on your storefront.
  • Checkout On Your Domain: Customers will not be redirected to a Volusion subdomain at checkout (available for merchants on the Professional and Business level plans).
  • Shipping Features: Create shipping options like signature-required shipments, discounted shipping, and flat rate shipping.
  • Bulk Import: Use CSV files to import new inventory in bulk.
  • Returned Merchandise Authorization (RMA) Tool: Process returns easily.
  • Dropshipping App: Use Volusion’s already-integrated dropshipping app to fulfill orders without handling merchandise.

3dcart is well known for their robust feature set. Volusion, on the other hand, is still working on expanding their feature set to better match their competitors’. 3dcart wins this one.

Get Started With 3dcart

Get Started With Volusion V1

Get Started With Volusion V2

Web Design

Winner: Volusion

As hosted software, 3dcart and Volusion work to provide elegant, easily customizable design templates for their customers.

3dcart users can find 90 free themes in 3dcart’s marketplace, all of which are mobile responsive. These themes are rather middle-of-the-road. They aren’t spectacular, but they aren’t ugly.

3dcart also has a few dozen premium themes available for purchase. These themes cost $99-$199.

Sellers can edit these themes in a variety of ways. Tech savvy users can edit the HTML and CSS, and less experienced users can use the WYSIWYG editor to make changes to your store’s language (like buttons, tabs, etc.). 3dcart also has a drag and drop available for merchants who request it, but it isn’t a very strong editing option.

Volusion features different themes for V1 and V2. V1 has a selection of 46 themes, 11 of which are free. V1 also sells premium themes at $180.

V2 has a much smaller set of themes–just 14–and all of them are free and mobile responsive. There do not appear to be any premium templates available for V2.

Theme editing between the two versions is different as well. V1 users are equipped with code editing tools. You can use HTML and CSS editors. There are also a WYSIWYG editor and visual style editor, which you can use to adjust and add blocks of content to your site.

Theme editing with V2 is much more focused on ease of use. You can use V2’s visual editor to make larger changes without touching the code. Or, if you’d prefer, you can make changes directly to the CSS.

While 3dcart provides more template options, we think Volusion has more user-friendly editing tools. Volusion wins web design.

Integrations & Add-Ons

Winner: 3dcart

3dcart’s marketplace features plenty of add-ons that offer a variety of features, including order management, shipping, security, social media, dropshipping, channel management, advertisement, and more. There’s also a RESTful API that developers can use to build more customizations and connections.

Volusion also has a strong app marketplace for merchants on the V1 version. There are over 70 integrations available for shipping, email, accounting, and more.

V2, on the other hand, does not provide so many options. There are only 22 applications currently available. It’s worth noting, however, that one of those applications is Zapier, which facilitates connections to many, many more integrations. Zapier is a paid service.

Both versions of Volusion also have APIs available for further development.

We’re basing our decision for this category on numbers. 3dcart wins!

Payment Processing

Winner: 3dcart

3dcart connects with over 100 payment gateways. You’ll have plenty of options.

Both versions of Volusion connect with significantly fewer payment gateways. V1 has 30+ payment gateways, and V1 only connects with two options: PayPal and Stripe (if you connect with Stripe, you can also enable Apple Pay).

In addition, Volusion offers its own in-house payment service for V1 merchants only: Volusion Payments. Volusion Payments lets you process transactions for around 2.15% + $0.30 per transaction with no monthly fee (note: this rate is a ballpark number. Your actual rates may be lower or higher). Volusion Payments requires users to sign a three year contract. If you terminate this contract after the 45 day grace period, you will be charged a $99 termination fee. While we’re happy that Volusion has its own payment services, we are displeased with the way they provide information about the services. Volusion is not very upfront about their fees on their website. We wish they were more transparent.

We’re giving the category to 3dcart.

Customer Service & Technical Support

Winner: Tie

All 3dcart plans come with personalized support via email, live chat, and phone. Self help support options include a knowledge base, video tutorials, a support forum, webinars, and an e-university. 3dcart’s response times are good for inquiries via phone or web ticket. However, their response times for live chat support are significantly delayed. Essentially, “live chat” is just another way to submit web tickets. It takes hours for support reps to get back to you.

Customer support is the same for both versions of Volusion. All plans (except Mini on V1 and Personal on V2) come with 24/7 support via phone, chat, and email. Self help resources include a knowledge base, webinars, video tutorials, a blog, and guides. There are mixed reviews only about the quality of Volusion’s customer support. Some have great experiences, others don’t.

Negative Reviews & Complaints

Winner: Tie

Every shopping cart comes with its fair share of negative reviews. Here’s what users dislike about each platform:

3dcart

  • Poor Customer Service: Users claim customer support is slow to respond to inquiries. Note below in the “Positive Reviews” section that this is not a universal experience.
  • Plain Templates: 3dcart’s templates aren’t bad, but they lack pizzaz.
  • Expensive Add-Ons: The cost of using multiple integrations and extensions can add up.

Volusion

  • Additional Fees: Merchants on both versions face additional fees: bandwidth overage fees on V1 and transaction fees on V2.
  • Dated Software: Users complain that Volusion’s features are not up-to-date with cutting edge software.
  • Misleading Sales Reps: I have seen a lot of reports of misleading sales tactics. It’s worth noting that Volusion has recently put a lot of work into improving their support system, and they claim higher levels of customer satisfaction.
  • No Free SSL On V1: Merchants on V1 have to purchase their own SSL certificate. These are normally included for free with hosted software.

Positive Reviews & Testimonials

Winner: Tie

Despite these negative reviews, there’s still a lot of good things to say about both of these platforms. Here’s what users love about 3dcart and Volusion:

3dcart

  • Low Price: 3dcart’s prices are competitive with other leading eCommerce software.
  • Good Customer Support: Some users have positive experiences with 3dcart’s support team.
  • Easy To Use: 3dcart’s UI is easy to learn, no matter what your technical ability level is.
  • Many Features Built In: 3dcart offers a robust feature set right out of the box. You’ll be able to access advanced features without add-ons.

Volusion

  • It Works: Users like that they can get started right away with all the necessary features. In addition, Volusion users say the software is bug-free, which is a huge plus.
  • No Transaction Fees On V1: Merchants on V1 do not have to pay transaction fees. They just need to monitor their bandwidth usage to make sure it stays within limits.
  • Ease Of Use: Volusion’s UI are very user friendly, especially on V2.

Final Verdict

Winner: 3dcart

It’s a close race, but in the end, 3dcart takes the lead. A strong feature set, low pricing, and high ease of use make 3dcart an excellent eCommerce platform for many merchants.

Despite the results of this comparison, Volusion may still be the right choice for your business. Volusion’s two versions give merchants a level of choice that 3dcart can’t offer. You may find that V1 or V2 fits your needs perfectly.

Whichever you choose, we hope you’ll consider signing up for a free trial of the software before you purchase. You can learn a lot from just a couple of hours exploring a software’s admin panel. Click the links below to get started with a trial of 3dcart or Volusion.

Get Started With 3dcart

Get Started With Volusion V1

Get Started With Volusion V2

The post 3dcart VS Volusion appeared first on Merchant Maverick.

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Shopify VS 3dcart

If you’re looking into building an online store, you’ve probably seen mention online of both Shopify and 3dcart. Both of these are fully hosted SaaS (Software as a Service) solutions, and both boast usability and plentiful eCommerce features. These shopping carts call themselves all-in-one solutions, meaning that they will provide you with site hosting, web security, and customer support, all for one monthly fee.

Let’s start with a quick overview of each eCommerce platform:

Shopify VS 3dcart
Tie Pricing Tie
✓ Ease of Use
Features ✓
✓ Web Design
Tie Integrations & Add-Ons Tie
Payment Processing ✓
Tie Customer Service & Technical Support Tie
Tie Negative Reviews & Complaints Tie
Tie Positive Reviews & Testimonials Tie
Tie Final Verdict Tie
Read Review Read Review
Visit Site Visit Site

Shopify and 3dcart clearly offer their users a lot, but how do they stack up against each other? In this article, we’ll go over the price, features, and design editors of each solution. By the end of this article, you’ll have a clear idea of which software better fits your business.

Shopify is a Canadian eCommerce solution, which has grown since 2006 to host more than 600,000 stores worldwide. Shopify’s claim to fame is usability and affordability. Merchants at all stages will be able to access the software and use it to build a site to their liking.

Shopify’s downfall, however, is related to this usability. Because Shopify aims to provide easy-to-use features, they often fail to add more advanced functionality. Users have to add-on these advanced features with integrations and applications.

3dcart3dcart, on the other hand, is a feature-rich eCommerce solution that is built to serve merchants large and small. They offer a range of pricing options so that users can select a plan that fits their budget. 3dcart is a less popular solution than Shopify, currently hosting over 22,000 customers, but it is still a main player in the eCommerce industry.

However, 3dcart is not a perfect solution. While the platform is still relatively easy to learn, it is not quite as intuitive as Shopify. In addition, users often report that 3dcart’s customer support is not reliable.

Keep reading for more in-depth information on each of these platforms. Learn which software is best for you.

Don’t have time to read an entire review? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

Web-Hosted Or Licensed

Both services are web-hosted.

Hardware & Software Requirements

None. You’ll only need a computer, internet access, and an up-to-date web browser.

Pricing

Winner: Tie

Pricing plan for 3dcart and Shopify follow a similar model. Both are available as a monthly subscription in which price is based on features. Neither service requires you to sign a contract, although you can get a discount on your monthly rate if you commit for a year or more. What’s more, Shopify and 3dcart both offer enterprise-level platforms for users who need a higher level of support and capabilities.

Shopify’s plans are billed on a month-by-month basis. If you choose to sign on for one year, you can benefit from a 10% discount on your plan, and if you pay for two years, you’ll get a 20% discount.

One way in which Shopify’s pricing is different from many eCommerce platforms is that Shopify charges transaction fees. You will be charged these fees (0.5%-2.0% based on your plan) in addition to the processing fees that you’ll pay to your payment processor of choice. Shopify will waive these transaction fees if you use their in-house payments solution, Shopify Payments. You will still have to pay processing fees to Shopify Payments, but you won’t be charged the additional transaction fee.

Here’s a quick overview of plans:

  • Shopify Lite Plan (No Online Store Included): $9/month
    • Transaction Fee: 2.0%
  • Basic Shopify Plan: $29/Month
    • Transaction Fee: 2.0%
    • Two Staff Accounts (In Addition To The Owner’s Account)
  • Shopify Plan: $79/Month
    • Transaction Fee: 1.0%
    • Five Staff Accounts (In Addition To The Owner’s Account)
  • Advanced Shopify Plan: $299/Month
    • Transaction Fee: 0.5%
    • Fifteen Staff Accounts (In Addition To The Owner’s Account)

With 3dcart, you’ll be billed monthly. However, if you pay in advance for a full year on the platform, you’ll receive a 10% discount. Keep in mind that 3dcart does not allow refunds, so be sure 3dcart is the right software for you before you commit for a year.

All of 3dcart’s regular plans (excluding the Startup Plan) come with unlimited products and bandwidth, free domain registration, API connectivity, and 24/7 phone support.

  • Startup Plan: $19/Month
    • 1 Staff User
    • 100 Products
    • Sell Up To $10K/Year
  • Basic: $29/Month
    • 2 Staff Users
    • Unlimited Products & Bandwidth
  • Plus: $79/Month
    • 5 Staff Users
  • Pro: $229/Month
    • 15 Staff Users

Pricing for 3dcart and Shopify is very similar. Your choice will depend on how many staff users your business needs and how Shopify’s transaction fees would affect you. For our comparison, we’ll call this a tie.

Ease Of Use

Winner: Shopify

For many merchants looking for eCommerce software, ease of use is the number one priority. Fortunately, both Shopify and 3dcart provide that ease of use to all their users.

Shopify is one of the most intuitive eCommerce platforms on the market. Try out the admin for yourself with a free 14-day trial, no credit card required. Here’s what you’ll find when you first create your account:

Adding products is easy. All of the information you’ll need to enter is available on one page. Just fill in the fields provided.

Discounts are similarly easy to set up, and you can make them specific to certain products or categories. You can limit your discounts to customer groups, number of uses, or minimum order total. There are also BOGO discounts available.

Shopify also makes site customization accessible to all merchants. Read more in our web design section.

3dcart works to make their software accessible to all merchants, regardless of technical experience. Try out the platform with a 15-day free trial, no credit card required.

When you sign into your account, you will immediately be presented with a setup wizard. This wizard and the available tutorial videos will help you locate and learn to use some of the more basic features.

3dcart’s dashboard is user friendly. You can find everything organized in the toolbar on the left. Most of this organization makes sense, but there are a few features that are buried where you wouldn’t expect them. ‘Discounts,’ for example, is under a tab called “Promotion Manager.”

Adding a product with 3dcart is unique because it involves a two step process. You’ll start by entering basic product information like images, product name, and a product description. Once you’ve saved that page, you’ll be able to add more advanced information. On this page, you’ll be able to adjust your shipping and inventory information, write SEO descriptions, and more.

Discounts follow the same two-step model. The more detailed (second) page lets you apply your promotions to specific categories, to an order that includes a specific product, and more.

While we love that 3dcart’s dashboard, we have to award this category to Shopify. 3dcart is just not quite as intuitive as Shopify. There is a slight learning curve to overcome, and a few features are difficult to find in the admin.

Features

Winner: 3dcart

As we’ve stated, Shopify comes with all of the basic features merchants need. However, advanced functionality often requires add-on applications. Let’s take a look at a few of the features that come built-in with Shopify:

Front End Features

  • Language Capabilities: List your site in over 50 different languages.
  • Automatic Shipping Rates: Users on the Advanced Plan can integrate with UPS, USPS, and FedEx to calculate shipping rates. All users have access to Shopify Shipping, which lets you calculate shipping rates, and purchase and print shipping labels.
  • Abandoned Cart Recovery: Automatically send an email to remind customers about items they left in their cart.
  • Integrate With Shopify POS: Sell in person with Shopify’s Point Of Sale (see our review) system.

Back-End Features

  • Customer Segmentation: Group your customers by location, shopping tendencies, and demographics. Use those customer groups to market more effectively.
  • Dropshipping Apps: Shopify integrates with dropshipping apps like Ordoro, Inventory Source, and eCommHub (now HubLogix). Learn how to start a profitable dropshipping business with Shopify.
  • SEO Best Practices: Shopify includes many SEO tools, including a customizable H1, and automatically generated sitemap.xml, and the ability to write titles, meta tags, and product tags.
  • Discounts: You can create discount codes and coupons, including BOGO (Buy One, Get One) discounts. Gift cards are available at higher plans.
  • Digital Products: Sell physical and digital products on your site.
  • Bulk Import/Export: Make bulk edits to your products, or use the bulk import feature to easily migrate from another software.

3dcart, on the other hand, includes many of the bells and whistles that Shopify is lacking. For example, 3dcart includes the option to enable one-page checkout on your site. Here are some of the features you get with 3dcart:

Front End Features

  • Sell Digital: Let customers download products immediately after purchase.
  • Checkout Options: Choose to enable either one-page or three-page checkout.
  • Product Images: Include multiple product images, image zoom, and videos on product pages.
  • Promotions: Create gift certificates, discounts, and coupons.
  • Automatic Calculators: Provide real-time quotes for taxes and shipping at checkout.
  • Abandoned Cart Saver: Remind customers to complete transactions.
  • Blog: Include a blog on your site to boost your SEO and add value to your site.

Back-End Features

  • Inventory Management: Monitor low stock and make sure inventory is accurate.
  • SEO: Use a variety of tools to optimize your organic traffic.
  • Bulk Import / Export: Migrate platforms and make bulk edits.
  • POS: Sell in-person with 3dcart POS.

This one is close, but 3dcart has a few more features that are not available with Shopify. So, we’re giving the win to 3dcart.

Web Design

Winner: Shopify

Shopify is well-known for its beautiful and responsive web design options. In the Shopify Themes marketplace, you can find 64 theme options, 10 of which are free. Take a look at one premium theme below:

There are a few ways you can go about customizing your theme. Users with little technical experience can use a WYSIWYG editor to make changes to site content. For example, you can update headings, categories, and button text. Shopify’s drag and drop editor, Sections, lets you make larger changes to your storefront. Use Sections to add and move widgets on your storefront. Shopify also offers code editors for the more technologically inclined. Shopify uses a language called Liquid, which some developers like and some don’t.

3dcart, on the other hand, offers 90 free themes, which is many more than Shopify. All of these themes are mobile responsive. In addition, there are a few dozen premium themes available from $99 to $199.

Users sometimes complain that 3dcart’s themes are dated, and I tend to agree. That isn’t to say that the themes are ugly; they just don’t have that sleek look I’m used to finding on modern eCommerce platforms.

You’ll have to edit these templates primarily using the HTML and CSS editors. 3dcart also includes a limited WYSIWYG editor for buttons, tabs, etc., and a drag-and-drop editor for older HTML5 themes (you must request to have this editor enabled). It isn’t a perfect editor (which is why it isn’t automatically available), but it could be a help as you learn your way around the code editors.

Integrations & Add-Ons

Winner: Tie

Both 3dcart and Shopify offer plenty of integrations and add-ons to further functionality.

There are over 1500 apps available in Shopify App Store, which essentially guarantees that there’s an app to fill whatever feature gap you may have. Unfortunately, for many merchants, multiple applications are necessary, and the costs of those add-ons can quickly add up. Shopify also has an API that you can use to develop your own own applications.

In the same way, 3dcart offers integrations for a variety of features (including order management, shipping, security, social media, dropshipping, channel management, advertising, and more.) Users of 3dcart also complain that the cost of these add-ons can quickly become expensive. 3dcart also has a RESTful API available.

Payment Processing

Winner: 3dcart

Shopify integrates with over 100 gateways.

In addition, Shopify has its own in-house payment solution called Shopify Payments. As we stated in the Pricing section of this article, if you use Shopify Payments, Shopify will waive their additional transaction fees. Shopify Payments is currently available to merchants in the US, Puerto Rico, Canada, the UK, Australia, New Zealand, Singapore, Japan, Hong Kong, and Ireland.

Credit card processing rates for Shopify Payments are based on a user’s Shopify plan. Take a look at the fees for each plan in the screenshot below:

Keep in mind that Shopify Payments is not a perfect solution, and there are many complaints online about withheld payments and cancelled accounts. Read our full review of Shopify Payments for more information.

3dcart connects with over 100 payment gateways. They do not offer an in-house payment solution, but they also don’t ding you with transaction fees if you use a third party processor, which in my opinion is a much bigger deal.

The winner here is 3dcart.

Customer Service & Technical Support

Winner: Tie

Merchants using Shopify have access to 24/7 support via email, live chat, and phone. Self help resources include a knowledge base, a community forum, videos, podcasts, and guides. You can also hire a Shopify expert to help you through a particularly rough patch.

I’ve seen mixed reviews of Shopify’s support team. Some users say they’re helpful, while others blame them for reading from a script and being informed about the product.

3dcart also offers 24/7 personalized support via email, live chat, phone. Resolve issues on your own with a knowledge base, video tutorials, a support forum, webinars, and e-university courses.

Not too surprisingly, I have also seen mixed reviews of 3dcart’s quality of support. Users frequently complain about delays in response time via live chat (in my experience “live chat” is more like another way to submit a web ticket), but response times for web tickets and phone calls are decent.

Another tie here, folks.

Negative Reviews & Complaints

Winner: Tie

Surprisingly, complaints about Shopify and 3dcart are very similar.

Shopify is often blamed for including only the basics in their platform. You’ll have to find a few extensions in the Shopify App Marketplace in order to access more advanced features. And unfortunately, costs for these add-ons can quickly add up. Users also frequently complain about Shopify’s customer service. Some users have less than positive experiences. Finally, that transaction fee continues to be a frustration for many merchants, as does Shopify Payments’s tendencies to cancel accounts and withhold payments.

Users of 3dcart also complain about customer support, saying they are very slow to respond to inquiries. In addition, 3dcart merchants dislike that add-ons can be expensive, especially when you need to use multiple extensions. Finally, some merchants state that 3dcart’s available design templates are dated, and that they’d like to see more current designs.

Because these negatives are so similar, we’re calling it a tie.

Positive Reviews & Testimonials

Winner: Tie

Users of Shopify and 3dcart have similar things to say about the advantages of each platform. A few commonalities include the low monthly price of running your store, strong ease of use, and good customer support.

This final advantage may be confusing as we’ve also included it in the complaints section above. It is very common to see a 50/50 split between positive and negative comments on customer service. Both Shopify and 3dcart have these mixed reviews.

One notable difference is that Shopify is celebrated for its themes while 3dcart is praised for its features. If you scroll up to the negatives section you’ll see that users often complain about Shopify’s features and 3dcart’s themes. It’s interesting to see that what is a strength of one platform is a weakness of the other.

The two platforms tie in this category as well.

Final Verdict

Winner: Tie

It’s always disappointing to end on a tie, but with such a close race, we don’t think it’s fair to call a definitive winner. Your decision will depend on your business’s needs.

Are you looking for an easy to use platform with beautiful design templates? Try Shopify.

Are you willing to overcome a slight learning curve to uncover a few more advanced features? 3dcart is your best bet.

We will say that overall we think Shopify better fits the needs of most merchants, which is why we’ve given Shopify a perfect score of 5 stars in our full review while 3dcart has 4.5 (see our review). However, it’s evident here that both shopping carts are strong options. We recommend you sign up for a trial of each eCommerce platform and decide for yourself which option you prefer.

Get Started With Shopify

Get Started With 3dcart

The post Shopify VS 3dcart appeared first on Merchant Maverick.

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5 Shopping Carts For Starting An eCommerce Business In Canada

best canada ecommerce platform

Are you a Canadian seller looking to set up an online store? Or are you an American merchant hoping to sell products in Canada? If so, you’ve come to the right place.

In this article, we’ll be covering the top 5 eCommerce solutions for Canadian sellers. Each shopping cart included here provides the logistical features that Canadian merchants need for their online stores. What’s more, all of the shopping carts in this article are of top quality, each one earning a perfect five-star review.

Here are a few of the Canada-specific features we’ve looked for in each of the eCommerce solutions presented below:

  • Calculate tax rates for Canada
  • Display prices and accept payment in CAD
  • Integrate with Canada Post for real-time shipping rates
  • Support multiple languages, such as French

We’ll kick off the list with a couple of our favorite Canada-based shopping cart solutions, and then we’ll move onto some American software solutions that also work for Canadian merchants. Let’s get started!

Need a payment processing service? Check out the best and worst Canadian merchant accounts providers. Don’t have time to read an entire review? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

Review
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Review Review
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Best Choice For Small to enterprise businesses with little technical skill Small to large businesses with some technical skill Small to large businesses with some technical skill Small to large businesses with advanced technical skill Large B2B businesses with some technical skill
Based In Canada Yes Yes No No No
SaaS Yes Yes Yes No Yes
Beginning Pricing Structure $29/month + 2.0% transaction fee $19/month for 75 orders $44.95/month Free $299/month
Free Trial Yes Yes Yes No Yes
Ease Of Use Easy to use Moderate learning curve Moderate learning curve Steep learning curve Moderate Learning Curve

Read on for more details about each eCommerce solution.

Shopify

Based out of Ontario, Canada, Shopify is our first recommendation for Canadian merchants seeking an easy to use shopping cart solution. Shopify is the perfect example of an SaaS (software as a service) solution, which means that Shopify handles the technical aspects of running an online store. For a monthly fee (plus transaction fees) Shopify provides hosting, web security, and technical support.

Shopify is designed for merchants with little to no development experience, so it’s perfect for smaller merchants who want to get their products to market quickly. However, that does not mean that Shopify is limited to exclusively these merchants. The software is scalable, so large or enterprise level businesses can also use Shopify to their advantage.

Pricing for Shopify is relatively low, and all plans include unlimited storage, bandwidth, and products. You can subscribe to their Basic Shopify Plan for just $29/month (+ 2.0% transaction fee). For more advanced features, you’ll have to subscribe to a higher level plan. One step up is the Shopify Plan at $79/month and the next step is the Advanced Shopify Plan at $299/month.

Pros

As one of our favorite, most versatile solutions, Shopify has a lot to offer merchants. Here are a few of the biggest perks of using Shopify:

  • Ease Of Use: Shopify is known for their simple UI. Uploading products is a breeze, and you can make changes to your storefront design with a drag-and-drop tool.
  • Elegant Design: The Shopify marketplace comes stocked with beautiful, responsive, ready-to-use themes. Ten of these themes are available free of charge, and the rest cost between $140-$180.
  • Good Customer Service: 24/7 customers support is available on all pricing plans via email, phone, and live chat. Some users report excellent interactions with support reps, although other users have a different experience (see Cons below).

Cons

Despite all of its positives, Shopify is not a perfect solution. There are still many ways Shopify can continue to improve. Here are a few of the things users complain about on online forums:

  • Limited Features: This is the biggest complaint users have about Shopify. While Shopify includes all of the basic features sellers need to initially set up their store, there are not many advanced features available. In order to access more advanced features (like B2B selling options, single page checkout, etc.), you’ll have to purchase the appropriate add-ons. This leads us to our second complaint.
  • Add-Ons Add Up: Although Shopify’s plans are affordably priced, costs of using Shopify for your online store can quickly add up once you start using extensions. Extensions and add-ons from the Shopify marketplace are billed monthly.
  • Poor Customer Support: This contradicts the “pro” I mentioned above. Reviews are mixed when it comes to customer support. Some users have great experiences. Others end up frustrated.

Canada-Specific Features

Because Shopify was created by Canadians, you can expect the software to offer enough features to support Canadian sellers’ specific needs. Here’s how they handle Canada-specific selling:

  • Multi-Lingual Features: Have your storefront, checkout, and emails display in multiple languages. Shopify has also recently introduced a beta for a multi-lingual admin. Languages currently supported include French.
  • Multiple Currencies: Display pricing in multiple currencies using a drop-down currency picker. Accept multiple currencies.
  • Shopify Shipping: Use Shopify Shipping to calculate and display shipping rates for multiple carriers, including Canada Post, UPS, USPS, and DHL.
  • Tax: Set tax rates for countries and provinces.

Get started with Shopify by signing up for a free 14-day trial, no credit card required.

Read our full Shopify review

Visit the Shopify website

LemonStand

Founded in 2010, LemonStand is an SaaS eCommerce solution with headquarters in Vancouver, BC. Like Shopify, LemonStand provides merchants with hosting, customer service, and site security.

One notable trait about LemonStand is that their design templates are completely customizable. The design is all open source, so if you have the proper know-how, you can change nearly every aspect of the look and feel of your store.

Pricing for LemonStand is based on the number of orders you process each month. We like this pricing model because all features are included with all plans. However, merchants who process many orders each month with very narrow profit margins might be turned off by this pricing model. You can begin with the Starter plan ($19/month for 75 orders) or move up to the Growth plan ($69/month for 300 orders) or Professional plan ($199/month for 1000 orders). There’s also a Premium plan available for even larger sellers.

Pros

We deem LemonStand a 5-star solution, and it seems many users would agree. Here’s what current users praise most frequently on comment boards and review sites:

  • Customizability: If you have the technical experience, you can do a lot with LemonStand. In particular, you will be able to change many aspects of the look and feel or your storefront.
  • Progress: LemonStand is constantly working to add new features to their software and improve existing features. This progress is encouraging.
  • Good Customer Service: LemonStand’s representatives are helpful, courteous, and timely.

Cons

LemonStand isn’t a perfect solution, however. Here are a few of the complaints I’ve found:

  • Missing Features: LemonStand is constantly adding new features, in part because the software is still missing some advanced functionality. Users are hopeful that these gaps in features will be filled soon.
  • Technical Skill Required: Web design with LemonStand requires at least some knowledge of HTML and CSS. If you don’t have that knowledge, you should be able to hire someone who can take care of design issues for you.
  • Lacking Documentation: LemonStand provides documentation as a form of self-help technical support. Unfortunately, some of that documentation is not very detailed. Documentation can occasionally be difficult to follow.

Canada-Specific Features

Here’s how LemonStand supports Canadian merchants:

  • Canada Post: LemonStand integrates with Canada Post so you can provide real-time shipping rates.
  • Taxes: Use tax classes to define tax rates by location. Alternatively, you can integrate with Avalara for more detailed tax calculation.

Surprisingly, I was not able to find any information about displaying your storefront in multiple languages and currencies. However, this doesn’t necessarily mean they are unavailable (especially since LemonStand is a Canadian based company). Comment below if you have any information on the matter.

Test out the software for yourself with a free, commitment-free 14 day trial. Or, read our full review for more information!

Read our full LemonStand review

Visit the LemonStand website

PinnacleCart

PinnacleCart was developed with the intention of helping merchants promote and sell their products, regardless of technical ability. As SaaS software, PinnacleCart gives you the ability to add and edit products, process orders, create marketing materials, and customize your site design. And although PinnacleCart is not a Canadian company, they do provide many of the logistical features that Canadian merchants need.

Pricing for PinnacleCart is based on traffic and storage. All features come included with every plan. These features include unlimited products, daily backups, phone and email support, and an SSL certificate. Pricing is available in three tiers: $44.95/month, $94.95/month, and $199.95/month.

Pros

Pinnacle Cart is another five-star solution. Find out what makes it great:

  • Ease Of Use: Once you conquer the initial learning curve, using your PinnacleCart admin should be second nature.
  • Customer Support: Users are happy with the support they receive from PinnacleCart.
  • Good Marketing Features: Use widgets to market your products on any website, and integrate with social media to further your reach. PinnacleCart’s SEO features are also generally well praised.

Cons

Some PinnacleCart users, however, may have a different experience. Here are a few cons we’ve noticed:

  • Learning Curve: Users who are new to PinnacleCart (and new to eCommerce in general) will have to overcome a slight learning curve when they first begin using the software.
  • Difficult Customization: Some users have trouble customizing their design.
  • Not International Friendly: PinnacleCart does not offer many languages or currency options. In addition, users have some difficulty accepting payments outside of the US and Canada.

Canada-Specific Features

Although PinnacleCart is not the best solution for cross-continental selling, they offer plenty of features for selling within Canada:

  • Canada Post: Add real-time shipping for Canada Post.
  • Automatic Tax Calculation: Use flat-rate tax options to set up tax rates by state and province. Integrate with Avalara Ava Tax or Exactor Tax for more detailed tax estimates.
  • Accept Multiple Currencies: List your prices in multiple currencies and accept payments in multiple currencies.
  • Add French Language Options: Choose to display your site in multiple languages.

Try out the platform for free for two weeks, no need to hand over any credit card information. For more details on pricing and features, view our full review.

Read our full PinnacleCart review

Get Started With PinnacleCart 

Magento

Until now, we’ve discussed exclusively SaaS platforms that favor ease of use over customizability. Magento is the opposite. As one of the eCommerce industry’s most popular open-source software, Magento is highly customizable and scalable, and it’s perfect for merchants with greater developing skills.

Another advantage to Magento is that it’s totally free to download. However, that doesn’t mean Magento costs $0 to implement. Because Magento is open-source, you will be responsible for finding hosting, maintaining security, and hiring developers (or being your own developer) to design your site and add necessary features. There is no Magento support available. Your only options are to resolve issues on your own or pay a developer to fix things for you.

As you might imagine, Magento is more difficult to implement than the SaaS solutions we’ve discussed above. However, Magento’s strong feature set and customizability make it a good option for fearless merchants.

Pros

Take a look at the advantages that come with Magento:

  • Features: Magento provides a robust feature set right out of the box. Add even more advanced features through integrations or develop your own extensions with the available API.
  • Strong User Community: Magento is used by 240,000 merchants around the world. Join a wide community of sellers and developers. Find solutions in Magento’s community forum or hire a Magento developer for select jobs.
  • Scalable & Customizable: Use Magento to build the online store system that your business needs.

Cons

As you might expect, Magento comes with its challenges. Many of these challenges relate to ease of use. Take a look:

  • Steep Learning Curve: Many sellers find Magento difficult to learn. You will need to have some experience with coding or be able to hire a developer.
  • Expensive: Although the software is free to download, there are always expenses related to operating an online store. Be sure to consider web developer costs as well as the expense of hosting, adding integrations, and maintaining security.
  • No Customer Support: You can use self-help support routes or hire a developer. Magento does not provide customer support for their open source software.

Canada-Specific Features

Magento is built for merchants worldwide. The software includes many international selling features, which benefit Canadian sellers.

  • Languages: Choose from many, many available languages. Set up multi-language store views so that you can feature multiple languages without creating multiple sites.
  • Accept CAD: Accept CAD. Implement “dual currencies” to accept both USD and CAD easily.
  • Taxes: Manually add tax rates and rules, or integrate with AvaTax for more detailed (and easier) tax calculations.
  • Canada Post: Use integrations from the Magento Marketplace to add Canada Post shipping calculations to your store.

Magento does not offer a free trial because the software itself is totally free to download. Test out the software by downloading it for free, or read our review for more information.

Read our full Magento review

Zoey

If Magento sounds great, but you’re turned off by that “steep learning curve,” you might look into Zoey. Zoey offers the functionality of Magento paired with an ease of use that rivals Shopify. Sound perfect, doesn’t it? The only downfall: the price. Zoey is designed to be a B2B eCommerce platform with B2C capabilities. It is therefore intended for merchants beyond the startup phase, and the price reflects that.

Nevertheless, we think Zoey is a fantastic option. In particular, we love Zoey’s robust drag-and-drop storefront design tool, which lets all merchants make changes to their sites with zero coding. In addition, we love Zoey’s extensive feature set that includes strong capabilities for wholesale selling.

Pricing for Zoey is divided into two tiers: Entry ($299/month) and Power ($499/month). A step up in pricing includes more staff account permissions, the ability to list more SKUs, priority customer support, and more.

Something important to note: Multi-language and multi-currency features are only available on the Power plan.

Pros

There’s a lot to love about Zoey. Here are just a few of those positives:

  • Easy Setup: It’s easy to get your store up and running. Zoey also offers migration services to make the transition from another eCommerce platform easier.
  • Feature Rich: Zoey comes with lots and lots of features already built-in, so you won’t have to use so many add-ons.
  • Drag & Drop Editor: Zoey’s drag and drop editor gives you control over your site’s look and feel. You can use it to change many, many aspects of your storefront.

Cons

However, there a few drawbacks to using Zoey. We’ve compiled a few potential issues:

  • Pricey For Smaller Sellers: Zoey’s monthly subscription rates are significantly higher than any of the other solutions in this list. These rates are likely too high for merchants who are just starting out.
  • Limited Customizability: Although Zoey is similar to Magento in its features, it is not similar in customizability. Since Zoey is not open source, you will not be able to customize every aspect of your store. So, if you want any additional features, you’ll have to add them via integrations or wait until Zoey releases those features in an update.
  • “Heavy” Platform: If you add on lots of extensions, your platform can get a bit bogged down and not run as smoothly as you’d like.

Canada-Specific Features

Zoey provides sellers with multiple international sales tools, which Canadian merchants can use to their advantage.

  • Multi-Lingual: Sell in 80+ languages.
  • Multiple Currencies: Display prices in 168+ currencies and accept payments with 50+ international payment gateways.
  • Taxes: Zoey includes tax support for many countries, including Canada.
  • Shipping Integrations: Zoey does not offer a direct link to Canada Post, which is unfortunate. Access Canada Post with a shipping software extension like Ordoro or ShipStation.

As you’d expect, Zoey offers a 14-day free trial, no credit card required. Test the platform out for yourself or learn more with our full review.

Read our full Zoey review

Get Started With  Zoey

Final Thoughts

We hope you’ve found one or two shopping carts that might fit your business’s needs. Take a look into our full review of each potential eCommerce solution to learn the details about pricing, features, and customer service.

And when you have a better idea of what each shopping cart provides, we always recommend you take advantage of a free trial to test out the software yourself. Test out your daily operations, and try to “stump” the software with complex products and promotions.

Best of luck in your search for a Canadian-friendly eCommerce platform! There are lots of great options out there, you just have to find the one that works for you!

Need a payment processing service? Check out the best and worst Canadian merchant accounts providers.

The post 5 Shopping Carts For Starting An eCommerce Business In Canada appeared first on Merchant Maverick.

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Harvesting Demand vs. Creating Demand

Creating Demand vs Harvesting Demand

When it comes to most digital channels (think your typical online marketing activities), the focus is often on getting in front of customers who know they need your products/services.

Here’s the catch: eventually, you run into limitations. Why? Because you’re working with existing demand, and existing demand is always limited.

Which means at some point, you’re going to have to create demand for your offering.

But how do you do that? And do you have to choose one versus the other?

Before we dive in too deep, let’s break down the difference between harvesting demand vs. creating demand.

Harvesting Demand vs. Creating Demand

Think of harvesting demand like matchmaking — you’re finding people who are already interested in your product, service, or brand and matching them to whatever you’re offering.

Like I mentioned above, most digital channels focus exclusively on harvesting existing demand. Think about it — both SEO and PPC rely on search volume, which means someone needs to be actively searching for specific terms related to your offering.

There are so many ways to harvest search volume more effectively that the companies that do it well find it to be so cost effective (and generally effective) that they never need to do anything else.

But the truth of the matter is you will always be limited by existing demand — which is where creating demand comes in.

Creating demand is creating new customers who didn’t even know they wanted your product or service. There are infinite possibilities when creating demand… it just happens to be much harder than leveraging existing interest.

At the end of the day, you want to pair them. The key is to know which marketing activities do what and how these two techniques support each other. Let’s break it down a bit further.

How to Harvest Demand

If you’re marketing your business online, chances are you’re already focusing on harvesting demand. That’s because harvesting demand is traditional “inbound” marketing.

Harvesting demand involves two steps – finding where the demand is, and showing up there.

I’ve written dozens of posts about this topic. Here are a few –

  • How To Create an Inbound Marketing Plan for a Local Business.
  • How To Create an Inbound Marketing Plan for Ecommerce.
  • Beginner’s Guide to Keyword Research.
  • How to Find Pre-Qualified Content Ideas.
  • How To Find Trending Social Media Topics.
  • How To Advertise Online Effectively.
  • Here’s an entire podcast on the topic.
  • Most of my newsletter reading recommendations revolve around this theme.

How to Create Demand

Creating demand is a completely different beast. Again, the opportunities are endless. The key is to make people want and need something they didn’t even know they wanted and/or needed.Which, of course, is more difficult than leveraging what people already know they want.

Creating demand can be done in a plethora of ways, but whichever methods you choose, you need two main elements:

A Strong Pitch + Hook

Creating a strong pitch and hook is really a balancing act. If people don’t think there’s a problem, they won’t invest in your solution. But if they don’t think the problem you’re presenting is areal problem, then they also won’t invest in your solution.

And if you can’t make them see theyneed it (which is an emotional response), then they’re definitely not buying.

Take these pet hair removal gloves byPet Ninja. I’m seeing these ads everywhere. Now, as a dog owner, I can appreciate a great grooming tool. But I would never go out of my way to find gloves that would groom my dog as I pet him.

dog hair brush gloves

www.petninja.com

What makes their demand generation strategy so effective is their pitch. Pet Ninja doesn’t craft some imaginary problem (e.g. they don’t try to take a stand against dog brushes). They merely focus on how annoying shedding is, and how their product makes it easy to get rid of it.

They also rope me in with an emotional hook. Look how happy my dog would be without all that extra fur! And he’ll feel like I’m petting him — it’s a win-win!

Another memorable example is the Squatty Potty that went viral in 2017.

Would you ever imagine needing a product to help your toilet posture for better bowel movements? No?

Exactly the point. And yet Squatty Potty created demand out of thin air with a totally new product category that had people going nuts.

The takeaway? A strong pitch outlines a clear problem, but doesn’t over do it. A strong hook adds in emotion. Combine the two, and you won’t just have a new customer… you’ll have a brand advocate.

Urgency / Scarcity

People want what they can’t have. There’s a reason the urgency/scarcity sales tactic has been around forever and is still used: it works!

Something amazing happens you’ve made people realize they need what you’ve haveandyou’ve made them feel emotionally invested, but you tell them they can’t have it yet… people go crazy.

Think about the iPhone — this is essentially the example for creating demand. Before the iPhone, no one gave a thought to needing a smartphone. Now, it’s more necessary than ever.

When Steve Jobs’ first announced this brand new device (that no one knew they wanted or needed), it was a full 6 months before it even launched. Today, Apple is the world’s 2nd largest company because they’ve been able to create their own demand AND add urgency AND create artificial scarcity through constant upgrades. And the best part? They do it over and over and over with each of their products: iPod, iPhone, iPad, Apple Watch, EarPods.

You can create urgency or scarcity in numerous ways — delaying a launch, creating a reservation system, limiting the number of orders. The goal is to make people take action… but only after you’ve made it so they can’t live without whatever you’ve got.

Putting It All Together (Takeaways and Next Steps)

Harvesting vs. creating demand shouldn’t be a this or that situation. It should be all about theand. These two techniques should work together in your marketing strategy.

For example, say you’re selling wood earrings. Your guest post on a beauty blog that doesn’t feature earrings may be designed to generate demand around your product, but this same guest post may also help you rank for the same term for those who are already searching for it.

Inventing branded terms work well here, too. Let’s stick with the jewelry example. Let’s say you invent the term “Angular Jewelry” to describe a class of jewelry, and you generate a ton of demand for it. If that term takes off, you can then harvest demand from it way more easily than you could a generic term.

So what do you do now? For immediate next steps, take a look at your own marketing activities. Where are you harvesting existing demand, and where can you start generating demand.  Bucket your activities and look for opportunities to create a symbiotic relationship.

The post Harvesting Demand vs. Creating Demand appeared first on ShivarWeb.

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7 Shopify Dropshipping Apps

Dropshipping is the sweetest gig in eCommerce, and sellers and advertisers everywhere sing its praises. They claim all you have to do is select the most profitable dropshipping products, and the dollars will roll on in. And while we are skeptical of these claims (check out our article 7 Reasons To Rethink Drop Shipping), for some merchants — particularly those who have done their research, found a dropshipping niche, and sell products in a traditional way as well — dropshipping really does work.

Just run a quick search on YouTube, and you’ll find dozens of videos from bold teenagers who have made tens of thousands of dollars running dropshipping sites. If you look closer at some of these videos, you’ll find another commonality: most of these dropshipping success stories came about on the Shopify platform.

Shopify (read our review) is one of the most popular shopping carts in the eCommerce industry, especially for US and Canadian merchants. Shopify specializes in ease of use and simple, sleek design.

As a SaaS (software as a service) platform, Shopify manages the technical aspects of operating an online store, including the hosting and site security. You’re only responsible for designing your site, adding content, and fulfilling orders. Shopify users benefit from simple daily operations and 24/7 access to a support team.

And if you choose to dropship with Shopify, your business operations will be simplified one step further. By following the dropshipping model, you essentially outsource your whole fulfillment process to your suppliers. When a customer places an order on your site, instead of picking, packing, and shipping the product yourself, you place an identical order with your supplier. The supplier will then ship the product directly to your customer. The product never reaches your hands.

If you’d like, you can go about this dropshipping process manually. For every order on your site, you head over to your chosen marketplace–often sellers use AliExpress–and place the order again.

Or, you could make the process more automatic with an app from the Shopify marketplace. Shopify dropshipping apps let you connect your store to one or more supplier marketplaces. Products will be easier for you to add to your site, and the fulfillment process will be much simpler (in some cases, you just need to click “Place Order” to fulfill).

In this article, we’ll be covering seven of the best dropshipping apps for Shopify users. We’ve rated these apps based on their popularity and overall star ranking on the Shopify marketplace. Take a look at each individual app for more information on their pricing, features, and pros and cons.

To learn more about dropshipping with Shopify, take a look at the official Shopify dropshipping guide. This series includes plenty of great insights into how to start dropshipping on Shopify.

Get Started With Shopify

 

1) Oberlo

Oberlo is one of the most popular dropshipping apps for Shopify, which is why we’re including it first. The Oberlo app approaches dropshipping in two different ways. They allow users to link their Shopify accounts to AliExpress, and they provide their own product catalog from which merchants can select and sell products.

With this app, sellers are able to quickly add products to their Shopify stores and easily place orders with suppliers.

Pricing

Oberlo prices their services based on the number of orders you want to fulfill each month. The highest-level plan will also give you access to advanced features and multiple user seats. Take a look at pricing below:

Starter Plan: Free

  • Up To 50 Orders/Month
  • Shipment Tracking
  • Order Monitoring

Basic Plan: $29.90/Month

  • Up To 500 Orders/Month
  • Shipment Tracking
  • Order Monitoring

Pro Plan: $79.90

  • Unlimited Orders
  • Multiple Users
  • Multiple Sales Channels
  • Advanced Features

Features

Oberlo includes features that allow for automation of dropshipping fulfillment. Take a look at their full feature list on Oberlo’s website or view my abbreviated list below:

  • Import Dropship Products: Find and add products from AliExpress and the Oberlo Marketplace.
  • Fulfill Orders Automatically: All you have to do is click “Order Product” and then confirm.
  • Automatic Updates: Oberlo automatically transfers inventory and price updates from your chosen marketplace (Oberlo or AliExpress) to your Shopify store.
  • Edit Product Listings: Customize product titles, descriptions, and images.
  • Order Tracking: Find out where your shipments are in the delivery process.
  • Multiple Users: Available on the Pro plan. Let multiple employees access your Oberlo account at the same time.

The Oberlo app has received significant praise for its ease of use and ability to streamline the process of uploading new products to a Shopify page. Some users have reported difficulties with getting the app to transfer orders from their store to their suppliers. However, these complaints are very much the minority.

In Short…

Oberlo + Shopify is one of the most popular combinations for dropshipping merchants. If you haven’t looked into Oberlo yet, you should do so now. Check out Oberlo’s page in the Shopify marketplace and then take a look at Oberlo’s website for more information.

2) Spocket

Spocket is a dropshipping marketplace that lets you add products from US, European, and Canadian sellers. Spocket vets these dropship wholesalers to ensure that they offer quality products and customer service. You can benefit from discounts on niche products in the Spocket marketplace and features like automated order fulfillment.

Learn more about Spocket below:

Pricing

Spocket offers a free plan for merchants who choose to include dropship 25 or fewer products. If you’d like to list more products, you’ll have to subscribe to a paid plan.

Free Forever

  • Unlimited Orders
  • 25 Products
  • Real-Time Inventory Update
  • Currency Exchange
  • Global Pricing

Pro: $29/Month

  • Unlimited Orders
  • 250 Products
  • Real-Time Inventory Update
  • Currency Exchange
  • Global Pricing
  • Premium Products
  • Branded Invoicing

Empire: $199/Month

  • Unlimited Orders
  • Unlimited Products
  • Real-Time Inventory Update
  • Currency Exchange
  • Global Pricing
  • Premium Products
  • Branded Invoicing

Features

Take a look below at a few of the features that come included with every Spocket plan or view their webpage for more detailed information:

  • Products Ship Quickly: You can expect products to ship within 5-7 day (or 2-5 days locally). This may not seem fast in relation to Amazon Prime, but compared to many dropshipping suppliers, it is speedy.
  • One-Click Fulfillment: Place orders with your suppliers with just one click.
  • Discounted Products: Spocket offers a 30%-60% discount on all products to give you a higher profit margin.
  • Branded Invoices: Customize your invoices and add your logo.
  • Inventory Updates: Make sure you only sell products suppliers have on hand.

Merchants are big fans of those branded invoices; your customers will receive a branded insert in their shipments with your store’s logo. Merchants also like that Spocket is easy to use and features many desirable products. Some merchants, however, are discouraged by the amount of “Premium Products,” which you must pay to access. Spocket can also be difficult to contact at times, especially in their role as a supplier.

In Short…

If you’re looking to find good products quickly, look no further. Spocket has done much of the grunt work on your behalf. Sign up for a free plan to take a look at what they have to offer. Visit Spocket’s page in the Shopify marketplace or view Spocket’s website to learn more.

3) Spreadr

Spreadr is different from the above apps because, in addition to providing a connection to a marketplace, Spreadr allows merchants to bring in affiliate income.

Use Spreadr to import products from Amazon to your Shopify store, and either dropship those products or market them in exchange for a commission.

The best part of Spreadr’s affiliate program is that you don’t just get a commission on the products you market. You will also receive commision on all products visitors click on or purchase when they come through your site.

You should know, however, that you cannot use Spreadr to fill an entire online store. To qualify for this app, you must first fill your site with original content, whether that be products, posts, or reviews.

Pricing

Spreadr offers their application at one flat rate: $5.00/Month.

Try out the app for free with a 7-day Free Trial.

Features

Because Spreadr’s services are available at one rate, all merchants can expect to access the same features, no matter what. Take a look at Spreadr’s site for more info, or view my list below:

  • One-Click Upload: To upload a new product, just copy-paste the Amazon product URL and click “Add.”
  • Customize Product Descriptions: Make changes to product descriptions, optimize for SEO, and customize product titles.
  • Commissions: Make up to a 10% commission on all purchases (including purchases customers make on products you don’t list).
  • Use Amazon For Dropshipping: Instead of collecting commision, you can choose to use Amazon as a dropshipping source. Or, you can collect orders and fulfill them yourself.
  • Seamless Look: Amazon products appear on your site just like your own products. The only difference is that instead of an “Add to Cart” button there will be a “View on Amazon” button.
  • Locally Stored Product Information: Store product images and information on your Shopify website in order to resize images and display information faster.
  • Enable Auto-Sync: Automatically update price and inventory levels to match Amazon.
  • Bulk Import: Import thousands of Amazon products in minutes.

Spreadr users love that the affiliate program is quick and easy to implement. While some merchants have a bit of trouble setting up their site, the vast majority are able to get things working very quickly.

In Short…

Spreadr is a great way to start Amazon dropshipping on your Shopify store or to just make a buck from commissions. Try out a free 7-day trial by signing up on their page in the Shopify marketplace or read more on the Spreadr website.

4) AliExpress Dropshipping

This app from Appfreaker does exactly what you might anticipate. AliExpress Dropshipping for Shopify lets merchants easily import items from AliExpress and order those items through a semi-automated process.

The app also includes a Chrome extension that allows you to import products and edit product information as you browse.

Keep reading for more information on dropshipping with AliExpress, including pricing and features.

Pricing

AliExpress Dropshipping is available through a subscription plan, but you can try it out for free with a 7-day trial.

Take a look below at a breakdown of pricing for the application. Pricing is based on the number of items you list on your site, and each step up in pricing gives you access to more Shopify dropshipping suppliers:

Basic Plan: $5/Month

  • 5,000 Items
  • Unlimited Orders
  • Products Imported From AliExpress

Standard Plan: $10/Month

  • 10,000 Items
  • Unlimited Orders
  • Products Imported From AliExpress PLUS
    • Alibaba
    • DHgate
    • Banggood
    • Tmart
    • LightInTheBox
    • MiniInTheBox
    • Sammy Dress
    • GearBest

Pro Plan: $20/Month

  • 20,000 Items
  • Unlimited Orders
  • Products Imported From All Of The Above

Features

View all features on Appfreaker’s website or view a shorter list below:

  • Search Products: Search and import products within the application. Begin selling those products quickly.
  • Fulfill Orders: Take advantage of AliExpress Dropshipping’s semi-automated process. You just need to click “Order Product” and then enter payment information. Your customers’ shipping info will be imported for you.
  • Automatic Daily Updates: Update your products pricing and inventory levels as the information changes on AliExpress.
  • Chrome Extension: Take advantage of the single click import.
  • Edit Product Info: Edit product descriptions and images to better match your brand.
  • Pricing Rules: Set rules to update pricing in bulk as you import products.

Users comment frequently on how they’ve received good support from the platform. They often name specific representatives, which makes me believe they were encouraged to leave a review by the company. Nevertheless, these reviews seem to be genuine. Negative reviews include complaints that the user interface is outdated and that suppliers are slow to fulfill orders. Some customers also cite trouble with getting the app to autosync pricing information.

In Short…

AliExpress Dropshipping is not a perfect application, but it is a good one for those who want an easier way to import and sell AliExpress items. Take a look at the Shopify Marketplace for more information and to sign up for that free 7-day trial, or view their website.

5) Importify

Importify allows you to connect your Shopify site with the most popular marketplaces. These marketplaces include Amazon, Aliexpress, Etsy, Walmart, and DHgate.

You can use a Chrome extension to import products, and you’ll be able to customize product info like images, variants, and descriptions.

If you subscribe to Importify’s Gold Plan (see pricing info below), you’ll get access to semi-automatic fulfillment for Amazon, AliExpress, and DHgate.

Pricing

Importify is available on a subscription model. You can try out the software for free with a 1-day free trial. (A single day is the shortest trial period I have ever seen, and I can’t imagine you’ll get a good feel for the software in that time, but at least it’s something?)

Take a look at pricing information below. Note that the higher up you move in the pricing tiers, the more features you’ll be able to access.

Basic: $14.95/Month

  • Import Products From Less Popular Marketplaces
    • (Take A Look At Importify’s Supported Websites)
  • Shopify To Shopify Importer
  • Product Customization
  • Pricing Automation
  • Free Chrome Extension
  • 24/7 Customer Service

Premium: $27.95/Month

  • All Of The Above PLUS
  • Products Import From AliExpress & Amazon

Gold: $37.95/Month

  • All Of The Above PLUS
  • Semi-Automatic Order Fulfillment From Aliexpress, Amazon, DHgate, DropshipperUS

Features

As always, you can view a full list of features on Importify’s website. Take a look at my favorite features below:

  • Product Customization: Make products your own by editing product info like pictures, variants, product titles, and descriptions.
  • Price Automation: Set smart pricing rules so that your products are automatically priced at import.
  • Chrome Extension: Filter marketplaces to find the best products with fast delivery from trusted sellers.
  • Order Fulfillment: Available on the Gold Plan. Take advantage of semi-automatic order fulfillment.

Customers appreciate Importify’s responsive customer support. They also love that Importify gives you the ability to take your pick of multiple suppliers and marketplaces — particularly useful if you have fairly niche products that may be hard to find in one place. The biggest downside to the software is that in order to access AliExpress and Amazon, you’ll have to subscribe to a Premium or Gold Plan. What’s more, semi-automation is only available on the Gold Plan. This could make Importify one of the more expensive options, depending on your business’s needs.

In Short…

I have some concerns with Importify, mostly that you have to pay more to access AliExpress and Amazon, and only the highest level plan offers semi-automatic fulfillment. You can find these features available at a much lower cost with many of the applications I’ve already included in this list.

On the other hand, Importify allows merchants to list products from multiple marketplaces, which is a feature that’s a bit harder to find with other applications. So, if you are an eCommerce vendor who wants to include products from many different marketplaces, Importify may be the way to go. Visit the Shopify marketplace and Importify’s website for details.

6) Advanced Shipping Manager

Advanced Shipping Manager does just what its name implies. With this app, you’ll have advanced control over your dropshipping process.

Advanced Shipping Manager specializes in two areas: suppliers and shipping. Like other apps, Advanced Shipping Manager connects your Shopify account with many supplier and wholesalers. In addition, Advanced Shipping Manager gives you extensive control over shipping methods and markups.

Keep reading to learn how you can take control of the shipping aspect of your dropshipping business.

Pricing

Advanced Shipping Manager is available at one flat rate: $85/month.

Sound like a lot? I thought so too, but Advanced Shipping Manager guarantees that you will see a return on your investment within your first month on the software, or they’ll refund your first month’s subscription.

Features

Advanced Shipping Manager has quite a few features built into their software. I recommend you head over to their website for the full information. I have included a summary below:

  • Origin Zip Code For Items: Create specific shipping rules based on origin zip code, courier, and markups. You can also offer free shipping.
  • Dimensions: Set dimensions for your items to better calculate shipping rates.
  • Ship Individual Items Alone: Mark fragile items as “Ship Alone.” Set shipping costs appropriately.
  • Multi-Box Items: Set weights and dimensions for large, multi-piece products that ship in multiple boxes (like a sectional sofa).
  • Shipping Tables & Real-Time Shipping Rates: Calculate rates any way you’d like.
  • Dropshipping Markups: Set markups for products that are dropshipped.

Advanced Shipping Manager does its job well. Sellers report that the app gives them excellent control over shipping, and software is easy to set up and use. The only potential disadvantage is that the Advanced Shipping Manager’s flat rate is significantly higher than you’ll find elsewhere. (You should note, however, that that is my own personal concern. I have not seen any users complaining about price.)

In Short…

If you aren’t scared off by the $85 price tag, and you’re looking for a way to better manage your shipping, give Advanced Shipping Manager a shot. There’s a lot you can do with the application, and it just might solve your shipping woes. Learn more by going to the Shopify Marketplace and/or visiting Advanced Shipping Manager’s website.

7) Modalyst

Modalyst is a Shopify dropship integration that lets you upload products from three different marketplaces onto your Shopify site. You’ll have access to the Modalyst marketplace (which is the main purpose of the app), and you’ll be able to use a Chrome extension to upload products from Shein and Wish.com.

When you upload a product, you’ll instantly add inventory information, images, product descriptions, and pricing to your store.

Read on to learn if this app is a good integration for your store.

Pricing

Basic Plan: Free Forever

  • 25 Product Limit
  • Unlimited Orders
  • 5% Transaction Fee

Pro Plan: $45/Month

  • Unlimited Products
  • Unlimited Orders
  • Access To Shein.com, Wish.com, Modalyst Marketplace
  • 2% Transaction Fee

Premium Plan: $150/Month

  • Unlimited Products
  • Unlimited Orders
  • Access To Shein.com, Wish.com, Modalyst Marketplace
  • 1% Transaction Fee

Features

See Modalyst’s website for a full list of features. Read my own summary below:

  • Shein.com Integration: Get free standard shipping to the US on orders over $49. Learn more about the Shein.com integration.
  • Wish.com Integrations: Order forms are automatically filled out with customer info. Learn more about the Wish.com integration.
  • One-Click Add: Add products to your site quickly and easily.
  • Real-Time Product Updates: When your products are updated in your supplier’s website, they’ll be updated on your site too.
  • Customize Products: Edit product descriptions, pricing, variants, and images.
  • Pricing Rules: Set rules to price items as you add them.

Modalyst users appreciate that the app is easy to use, and they report having good experiences with customer support. The main complaint I’ve seen is that some customers have experienced inconsistencies with Wish.com, stating that there are occasional discrepancies between Wish.com’s price listings and what you actually pay.

In Short…

Before you make a paid commitment to Modalyst, I recommend you sign up for the free trial. That way, you can browse through Modalyst’s marketplace to get a better understanding of the selling potential for your site. Sign up for a free plan in Shopify’s app marketplace, or view the Modalyst website for detailed information.

Final Thoughts

When it comes to Shopify dropshipping, you have quite a few options to choose from, and each dropshipping app claims that it will help you get rich more quickly and easily than the next.

As you research Shopify dropshipping apps, take every developer’s claim with a grain of salt. Read customer reviews on each application, and sign up for any available free trial.

We recommend that you start your research with the apps we’ve included in this list. They have all been thoroughly tested by the Shopify community, and have emerged with high praise. Test one or two of these Shopify dropshipping apps, and see what a good extension can do for your ecommerce website.

Get Started With Shopify

The post 7 Shopify Dropshipping Apps appeared first on Merchant Maverick.

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10 Best Domain Registrars And Web Hosting Services Of 2018

domain registrars

If you’re planning to create a website, you’ve probably spent a lot of time considering how exactly you want to build it, who to hire to build it if you don’t want to build it yourself, the features and/or apps you want to include, how to monetize your site, and so on. One thing to which you may not have devoted much deliberation, however, is which domain registrar to purchase your domain from and which web host to go with.

What is a domain registrar? For those new to the technical aspects of getting a website online, a domain registrar is the service through which you reserve your site’s domain for an annual fee. Want to create a website at www.catfoodart.com? You’ll need to reserve catfoodart.com with a domain registrar first. Common domain extensions are .com, .org, .gov, .edu, etc. Most businesses will use a .com extension, though some go other routes.

What is web hosting? And how web hosts related to domain name registrars?

Importantly, a domain name registrar service is not the same thing as a web hosting service. Web hosting is the practice of storing the actual files that comprise your website on a physical server. The difference between a domain registrar and a web host is obscured by the fact that many domain registrars also offer web hosting (and vice versa). For the sake of convenience, many website owners choose to reserve a domain with the same company they use for web hosting, though there are some in the field who advise against this. Just know that despite the fact that many companies offer both domain registration and web hosting, they are, nonetheless, separate services.

What is the best domain name registrar? Who offers the most comprehensive web hosting services? Good questions! In this article, we’ll explore some of the leading domain registrars and web hosting sites.

1) BlueHost

domain registrarsBlueHost has become known as an easy-to-use domain registrar/web host and a solid choice for those seeking to get a site online for the first time. In fact, BlueHost is one of only three web hosts to receive an official recommendation from WordPress.

As BlueHost’s pricing currently stands, a .com domain will cost you $11.99 for the first year and $15.99 for all subsequent years. Unfortunately, if you want domain privacy protection so that your name, email address, phone number, and home address aren’t publicly available for doxxing, that will cost you an additional $14.88 per year.

If you decide to go with BlueHost as your web host as well as your domain registrar, you can get a domain with no extra cost. BlueHost’s hosting packages differ wildly in their pricing, as the company offers many different types of hosting, but in terms of shared hosting — the most common type of website hosting — BlueHost’s packages currently start at just $2.95/month, though this is subject to change. Furthermore, the $2.95/month Basic plan becomes more expensive if you buy your hosting package for less than a 36-month term and/or if you add on such things as domain privacy protection, SiteLock security, and BlueHost SEO tools.

Alternately, BlueHost offers WordPress-optimized hosting, cloud hosting, VPS hosting, and dedicated hosting.

If you’re interested in BlueHost as a domain registrar and/or web host, check out its offerings at its website.

Visit the BlueHost website

2) GoDaddy

GoDaddy is more than just a widely recognized brand and controversy magnet. With over 75 million domains registered for over 17 million users worldwide, GoDaddy is the world’s biggest domain registrar. Let’s take a look at just what they have to offer.

GoDaddy is known for eye-popping first-year prices. To this end, they currently advertise an extraordinary deal: you can register a .com domain for just $0.99 for the first year, renewing at $14.99/yr. However, if you want domain privacy protection — and you probably do; it’s a really good idea! — your first-year price will jump by $7.99, the cost of privacy protection for the first year (it’s $9.99 each subsequent year).

On the hosting side, GoDaddy offers a host (haha) of options, with the cheapest hosting option being their Economy shared hosting package, which goes for $2.99/month and includes a free domain for the length of your subscription before renewal. However, as with BlueHost, the $2.99/month price only applies if you lock in your subscription for 36 months. Add-ons like SSL security and website backup will boost the price further.

GoDaddy also offers a website builder called GoCentral for those who want a domain, web host, and website builder all from the same source. Read my GoDaddy GoCentral review to learn more!

To get further details on GoDaddy’s products, visit GoDaddy’s website.

Visit the GoDaddy website

3) BuyDomains

domain registrarsUnlike GoDaddy and BlueHost, BuyDomains is strictly a domain registrar. BuyDomains owns many in-demand domains, so if your desired domain is under the company’s ownership, you can simply purchase it and it will be yours. These are premium domains, however, and they typically run upwards of $500-$800 apiece.

BuyDomains also lets you register a new domain. You can buy a domain for anywhere from one year to 10 years, but the price will remain the same: $24.95 a year for a .com. Domain privacy will set you back another $9/yr. Other available add-ons include an SEO tool ($50/month), SiteLock security ($35-$120/yr), and listing your business URL at whoisbusinesslistings.com ($20/yr).

Visit BuyDomains’s site at the link below if you’re interested.

Visit the BuyDomains website

4) CloudWays

web hostingAs the name would suggest, CloudWays specializes in cloud hosting. Cloud hosting differs from shared hosting in that your site is hosted on a cluster of servers, not just one single server. Unfortunately, CloudWays doesn’t offer domain registrar services.

CloudWays’s hosting packages currently start at $10/month and top off at $1,035/month. You’ll get escalating levels of RAM, processor speed, storage, and bandwidth with each subscription level.

web hosts

With so many hosting options, it’s all the easier to select just the package you want with the features you need.

Visit the link below to find out more about CloudWays.

Visit the CloudWays website

5) Domain.com

domain registrarsDomain.com is… wait for it… an internet domain registrar! As it happens, Domain.com offers hosting as well, so the name doesn’t tell the full story. In other words, Domain.com is about more than just…domain names.

A new .com domain from Domain.com costs $9.99/yr and comes with URL forwarding, email forwarding, DNS management, and transfer lock. Domain privacy will cost you an additional $8.99 per year.

Domain.com offers a broad range of hosting options. The cheapest packages come in the form of their Basic hosting packages, which cost $3.75/month for the Linux version and $4.75/month for the Windows version. Sadly, these hosting plans don’t include the cost of registering a domain. The Deluxe hosting package, by contrast, includes hosting, a free domain name, use of Domain.com’s drag-and-drop website builder, and personalized email for $6.75/month.

Additionally, Domain.com’s VPS hosting plans start at $29.70/month.

Click the link below to get more information on Domain.com’s domain registrar services and web hosting packages.

Visit the Domain.com website

6) HostGator

domain registrarsHostGator is another internet company offering domain registrar services, web hosting, and a drag-and-drop website builder — the web trifecta. HostGator’s shared web hosting is highly regarded in the industry.

If all you want is a domain, HostGator has you covered — .com domain names will cost you $12.95 a year, though domain privacy protection will set you back an additional $14.95/yr. If it’s a hosting package you’re after, HostGator’s Hatchling plan sells for $2.75/month and includes a domain for no additional cost. HostGator’s Baby plan and Business plan both offer unlimited free domains and cost $5.95/month as things stand.

If you want hosting, a domain, and a website builder, take a look at HostGator’s Starter plan for all-in-one hosting and site-building. For $2.75/month you get a domain, hosting, and a website builder. And for $9.23/month, you can get eCommerce on top of all that with HostGator’s eCommerce plan.

For more on what HostGator has to offer, check out the company’s website below.

Visit the HostGator website

7) DreamHost

domain registrarsDreamHost is akin to HostGator in that it offers the would-be webmaster the ability to get a domain, web hosting, and a website builder from the same source.

If you’re just looking for the cheapest domain registrar you can find, DreamHost offers up solid value. A .com domain will cost you $11.95 for the first year and $13.95 each subsequent year. What makes this a great deal is the fact that domain privacy protection is included at no additional charge.

On the hosting side, DreamHost’s shared hosting plans start at $7.95 a month and includes one free domain and privacy protection. DreamHost also offers VPS hosting, dedicated hosting, cloud hosting, WordPress hosting, and WooCommerce hosting.

DreamHost’s website builder hosting package starts at $4.95/month and includes hosting and a free domain for one year. However, when the domain comes up for renewal in a year, you’ll have to pay the regular domain rate for it.

Check out DreamHost’s site below to learn more.

Visit the DreamHost website

8) FatCow

web hostingFatCow is another internet company offering the trifecta of domains, web hosting, and website building. FatCow’s website gives off something of a dated vibe, but let’s take a closer look at the company anyway!

On the domain side, you can register a new .com domain for $10.99/yr, though domain privacy will cost you another $9.99/yr. As for FatCow’s web hosting, the standard shared hosting package can be had for $4.08/month for the initial term and $12.95-$14.95/month subsequently, depending on the length of the term. A domain, a website builder, and an online store building tool are all included in the price, though domain privacy is not.

To learn more about FatCow and their web offerings, you know what to do.

Visit the FatCow website

9) iPage

web hostingLike the previous three companies I’ve mentioned, iPage offers domain registrar services and web hosting and throws in a website builder to boot. And like GoDaddy, the company offers an eye-catching introductory offer to would-be site owners.

If it’s just domain names you’re after, iPage offers .com domains at $10.99 per year, with domain privacy costing an additional $9.99 per year (renews at $12.99/yr). On the hosting side, iPage offers web hosting for just $1.99/month for the initial term. Tempting, eh? This hosting package includes unlimited domains (domain privacy is still extra though), a website builder, free email addresses and free marketing tools. However, when it renews, it will renew at the regular rate — $7.99 to $9.99 per month, depending on your chosen term length.

Check out iPage’s website if you’re intrigued.

Visit the iPage website

10) WPEngine

domain registrarsWPEngine is a web host that, unsurprisingly, focuses on one thing: managed WordPress hosting. WPEngine is not a domain registrar, so you’ll have to get a domain somewhere else.

WPEngine’s WordPress hosting options are as follows:

WPEngine’s cheapest plan goes for $35 a month and includes all the features you see above. While $35/month is significantly more expensive than the cheapest/most basic hosting plans offered by the other web hosts I’ve mentioned, it’s actually pretty competitive in the world of WordPress hosting.

Looking to take a WordPress site to the next level? Check the link below and look into WPEngine.

Visit the WPEngine website

Final Thoughts

A post like this can only scratch the surface of what’s available online in terms of domain name registration and web hosts, considering the countless such options in existence. However, by providing an overview of some of the better-rated and higher-profile companies operating in these spaces, I hope to give you an idea of what you should expect to pay for these services and what features to be on the lookout for.

The best domain registrar for your website will depend on a number of factors, including the domain extensions you want, whether you need SSL certificates, how long you intend to use your domain and whether you need to purchase an existing domain. The best web hosting service, on the other hand, will depend on your need for good customer support, whether you want eCommerce built-in, and your preference for shared servers vs VPS. Some businesses may want to find a web hosting company that offers packages for both domain registration and hosting.

Building a web presence isn’t rocket science. Just make sure to do your due diligence before signing up for a multi-year hosting/domain deal — you don’t want to be locked into an inadequate hosting arrangement!

The post 10 Best Domain Registrars And Web Hosting Services Of 2018 appeared first on Merchant Maverick.

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