How To Accept Credit Cards Online

So you’ve realized you want to start selling online. Good for you! The ecommerce market is certainly booming. But before you can start raking in the money, you probably have a few questions, like “how do I make a website?” and “how do I accept credit cards online?” Here’s the good news: There are plenty of software options and payment processors to choose from! The bad news? There are plenty of software options and payment processors to choose from. So how do you choose?

As always, there’s no one perfect solution for everyone. You need to know your business (and where you want to go with it) and have a rough idea of what you need. If you have no idea where to start, never fear! In this article, we’ll cover some of the basic considerations about accepting credit card payments online, as well as types of payment processors and how to accept credit card payments online with and without a website. We’ll also discuss some of our favorite solutions for ecommerce and provide resources to help you learn more.

5 Questions To Ask Before You Start

It’s really important, before you dive headlong into any kind of financial investment in your business, to sit down and make sure that you know what you want and what you need. I say that a lot, but with selling online it’s especially important to look before you leap because if you get any component of your setup wrong, redoing it will cost time and money.

So before anything, here are some questions to consider:

  1. How technologically savvy are you? Simply put, are you even able to build and maintain your website yourself? If you’re not exactly a technological wizard, your priority should be finding an easy-to-manage solution. You can also outsource tasks you can’t handle yourself, such as design or even data entry for the creation of products. Of course, if you have an ambitious idea and no ready-made solution exists, or you need a lot of customization, you might need a developer who can work with software APIs to create what you need. You can find freelance developers to help out as you go, but the more high-tech you go, obviously, the more you should consider having a full-time developer.
  2. Do you already have a website? If yes, do you like your website? Would you rather abandon it for a better site with more features? If you already have a site and don’t want to go through the effort of creating a new site to sell a handful of products, payment buttons or plug-ins are better options. If you don’t have a site or you don’t mind nixing your current site in favor of something better, shopping cart software might meet the brief nicely. But of course, you don’t need a website to accept payments online. We’ll talk about all of these options more below.
  3. What’s your budget? When it comes to numbers, you need to look at both upfront costs and monthly (or yearly) costs. How much can you spend at the outset, and how much do you expect to be able to afford on a monthly or annual basis? Keep in mind the more technically advanced your website, the more you can expect to pay to build and maintain it. Likewise, the busier your site — the more products you have and the more sales you make — the more you can expect to pay. Don’t forget the tangential costs, such as hiring a designer or a developer, or data entry, and of course, the costs of payment processing itself!
  4. What are you selling? Whether you’re offering digital goods, subscriptions/services, or retail products, look for service providers that cater to your industry so you don’t have to find creative workarounds. Many solutions are generalized for a broad array of merchants, but with add-ons and integrations to make them more tailored. You can also find payment processors and software that offer ready-made specialized solutions and service plans, such as micropayments for merchants who sell low-priced digital goods.
  5. How comfortable are you with handling security features? If you want to sell online, you have to make sure your website is secure. That means ensuring your site is PCI compliant. The more involved you are in the payments process and the more sensitive information your website handles, the more of a burden you are taking upon yourself. Fortunately, many payment processors and other software providers offer solutions to keep your customers’ information secure and reduce your PCI burden — in some cases, you may not need to do anything at all.

Once you’ve got the answers to these questions and a list of the features you need and want, it’s time to actually start looking at your options. One of your primary considerations should be finding a payment processor. However, depending on your business model, you might want to first look at what kind of ecommerce options work for you and then select a payment processor from the available options.

We’ll begin by talking about payment processors and go on to look at what other software or platforms you should explore.

Types Of Payment Processors

No matter how you go about finding a payment processor — choosing a standalone, going with the default processor included with your shopping cart, or choosing a recommended partner from a software provider — you need to consider what kind of business model the processor uses. If you’ve been here before and read any of my other articles, you know that I am talking about the difference between third-party payment processors versus traditional merchant accounts.

Traditional merchant accounts are very stable. It would take a clear violation of either your contract or card network rules in order to trigger an account termination, and you’re unlikely to encounter a hold on funds unless you’ve had a series of issues with chargebacks or fraudulent transactions. However, most merchant account providers expect you to have an established business and a monthly volume of $10,000 in credit card transactions. Plus, setting up a merchant account will typically take a few days. It could take longer depending on how many processors are on your short list and how much negotiation is required.

Third-party processors are not quite as stable as merchant accounts. That’s because instead of issuing separate accounts for each of their merchants, everything is lumped together in one giant, communal merchant account. It takes very little effort to apply for an account with one of these processors, and you can often get approved and set up to accept credit cards online within a day. Factor in no monthly minimum volume requirements and third-party processors provide a great way for new businesses to take payments. However, the trade-off is that you’ll face greater scrutiny and a higher risk for account holds or terminations, often with no warning. Check out our article on how to prevent merchant account hold and freezes to learn how to reduce your risk.

While third-party processors are riskier than merchant accounts, they are a great option for new businesses who don’t know what sort of volume they can expect and don’t have an established history. Even for established businesses, there are some advantages: namely, third-party processors offer predictable, flat-rate pricing, so you know exactly how much you’ll pay. The best merchant account providers typically offer interchange-plus pricing, which, while clear and transparent, doesn’t make it easy to accurately estimate processing because interchange rates vary.

It’s up to you to decide which type of processor is right for your business. I do want to point out that some software companies (ecommerce shopping carts, point of sale solutions, invoice platforms, and more) often build white-label payments into their solutions. These solutions can take the form of third-party processors or merchant accounts, so make sure you investigate before just going with the default processor. In addition to their native payment processing services, most ecommerce software providers support integrations with an assortment of merchant accounts and third-party payment processors.

Square is our top-pick for third-party payment processor. In addition to predictable, flat-rate pricing with no monthly fees or contracts, Square offers a whole suite of seamlessly integrated apps to address in-person and online sales at no charge at all. eCommerce transactions process at 2.9% + $0.30 each.

For merchant accounts, we recommend CDGcommerce, which offers flat-rate pricing and an interchange-plus option depending on the merchant’s payment volume. There are no monthly minimums and no contracts, just a $10 monthly fee. Low-volume merchants will pay 1.95% + $0.30 for most transactions, or 2.95% + $0.30 for premium, corporate, or international cards. Merchants who process more than $10,000/month are eligible for interchange-plus pricing with a 0.30% + $0.10 markup.

Does Your Payment Processor Include a Gateway?

If you want to accept credit card payments online, it’s not enough to find a credit card processor. You also need a gateway. As the name suggests, a gateway is an intermediary software program that transfers the payment data from your website to the customer’s bank to be approved or declined (and then routes the money to your merchant account).

Many payment processors offer gateways as part of their services. For example, PayPal, Square, and Stripe all offer gateways bundled with the rest of their services at no additional cost. CDGcommerce offers its Quantum gateway as part of its services for online merchants.

However, some processors will charge you a setup fee and/or a monthly fee for use of the gateway. While it’s fair and legitimate to charge for this service (especially if you’re being offered other discounts or freebies in exchange), there’s no reason for you to overpay, either. Make sure you know how much a gateway service will cost if it’s not offered for free.

While it’s rare to find a processor that doesn’t include some sort of gateway access, they do exist. In the event that you find yourself leaning toward one of these processors, you can find your own gateway. Authorize.net is nearly universally compatible and reasonably priced, which makes it a good option for most merchants. (Worth noting: CDGcommerce’s gateway, Quantum, also includes an Authorize.net emulation mode to maximize compatibility.)

Want to know more about how payment gateways figure into your ecommerce setup? Check out our article, The Complete Guide to Online Credit Card Processing With a Payment Gateway, for more information.

How To Accept Online Payments With A Website

A website is a pretty integral part of selling online (but it’s not 100% necessary — we’ll look at some alternatives in the next section). As mentioned above, the first question to consider is: Do I already have a website? Then ask yourself: Do I like that website, or would I rather start over completely? Fortunately, there are solutions for both of these scenarios. For existing sites, you can implement payment buttons or seek out a plug-in or extension that supports ecommerce.

Adding Payments To An Existing Site

best templates

If you’ve used a site builder such as WordPress, Weebly, Wix, or Squarespace, it’s fairly simple to implement online payments. Simply check out the sitebuilder’s available third-party apps, extensions, and plugins. If you already know which payment processor you want to use, you can search directly for an available add-on. Otherwise, you can browse and see what options are ready-made for you. These add-ons will allow you to securely collect payment information from your customers as well as manage the order fulfillment process. Do your research and go with solutions from your site builder rather than third parties, if possible. Check reviews of any plugins or extensions you add and make sure they are well supported and any glitches are fixed in a timely manner.

If you run a WordPress site, WooCommerce or Ecwid could be good starter options. WooCommerce is actually a free plug-in to add to your site, with a basic theme and your choice of payment processors. It’s a very modular setup, so you can choose from a mix of free and paid extensions that allow you to customize WooCommerce to your needs. That includes payment processors, subscription tools, the ability to create add-ons (such as gift wrap for products), and more. Most WooCommerce add-ons are charged on an annual basis, which could require more of an up-front investment than a monthly subscription, so be aware of this fact.

Ecwid is another plug-in designed for WordPress. However, it also works on an assortment of other website-building platforms, including Wix and Weebly, Ecwid does offer a free plan for businesses with 10 or fewer products, but for higher-tiered plans you’ll pay a monthly subscription fee. Ecwid supports a wide assortment of integrations, including payment gateways. With higher plan tiers, you also get access to expanded sales channels.

Wix and Weebly’s website builders can be used for blogging, personal portfolios, and any other purposes. They both offer online store modules. Online stores from Wix start at $20/month with no transaction fees and your choice of processors. Upgrading to an eCommerce plan is fairly simple from within the Wix dashboard and won’t require any substantial reworking. Simply add the “My Store” module to your dashboard, make the upgrade, and start creating products.

Finally, there’s Weebly. Square actually bought Weebly in the spring of 2018, so it’s possible we could see Weebly start to favor Square pretty heavily in the future. For now, though, Weebly’s online store plans start at $8/month (on a yearly plan), with a 3% transaction fee on top of your processing costs. The transaction fee drops off with higher-tier plans, leaving just the monthly fee.

The other way to add payments to an existing site is to look for a payment processor that supports customizable payment buttons. A good payment button creator will give you power over the appearance of the buttons as well as the settings for transactions. The obvious, go-to solution for many is PayPal, which offers a pretty powerful array of tools. PayPal’s buttons are a good option whether you are selling a single product or multiple ones. You can set up payment buttons to allow products to be added to a cart or to go directly to checkout. PayPal even allows nonprofits to create a “Donate” button for their site, which can be configured for one-time and recurring donations.

An alternative to PayPal is Shopify Lite, an entry-level solution. For $9/month plus transaction costs (2.9% + $0.30), you can accept payments on your website by adding payment buttons. The plan also includes access to Shopify’s mPOS app and the ability to sell on Facebook (we’ll talk about that option in the next section, too.) And it’s worth mentioning that Ecwid also supports the creation of custom buy buttons.

While adding payments to an existing site is incredibly convenient and often requires little work, you won’t get quite as many tools as you would with a hosted ecommerce software solution. Which brings us to the best solution if you would rather build a new site or have no website to start with:

Building A New Site With Shopping Cart Software

eCommerce software apps, sometimes also called shopping carts or shopping cart software, are hosted, all-in-one solutions to online sales. Adding an ecommerce feature to an existing website requires you to choose a platform, buy the domain, and pay for hosting, but with shopping carts, you’ll get everything in a single package: online sales and product management, hosting, and sometimes even the ability to buy a domain name directly. Typically, shopping carts will also help you centralize control of sales across multiple channels, so that if you sell on social media, on eBay, or through another channel, you can handle order fulfillment through a single platform. That even includes buying postage (at a discounted rate) and printing the shipping labels. Some shopping carts will offer marketing tools or integrations with marketing platforms, as well as integrations with point of sale systems.

As far as payment processing goes, some shopping carts have opted to include their own white-label payments as a default part of their services. One such cart is Shopify, which offers its own Shopify Payments service (read our review). However, this is just a white-label version of Stripe. Be aware that choosing a payment processor other than the default can incur additional fees.

Generally speaking, even if a shopping cart doesn’t offer all of the features you want, you can search the app market for available extensions and integrations to get what you need. It’s worth researching the available add-ons as well as the native software features.

There’s a lot to consider and compare with a shopping cart. Obviously, you can use a sitebuilder such as Weebly or Wix, which both offer eCommerce modules. Then there are ecommerce-exclusive platforms, including Shopify and BigCommerce, which make it easy to build your site and customize the design (and even offer blogging so you can centralize control of your website).

If you want a whole lot of freedom and have coding knowledge, an open-source platform such as Magento might be more to your liking. Open-source platforms tend to be chock-full of specialized features (particularly if they have attracted active user communities) and you have almost limitless control of your site. A closed-source, SaaS platform is certainly a lot easier and more convenient for business owners who are just starting out and want to go the DIY route.

If you aren’t sure what you want, we recommend you start by checking out Shopify and BigCommerce, both of which are affordably priced for new businesses and offer extensive customer support resources. They also both offer multi-channel sales manage so you can sell through your own site and through other platforms but manage all of your orders from a single portal.

If you’re still curious about what makes a great ecommerce platform, check out some of our other resources!

  • The Beginner’s Guide to Starting an Online Store (eBook)
  • Shopping Cart Flowchart: Choose the Right eCommerce Software for Your Business (Infographic)
  • Shopping Carts 101: How to Choose a Shopping Cart for Your Business (Article)
  • Questions to Ask Before You Commit to a Shopping Cart (Article)

Managing Services, Subscriptions & Other Recurring Charges

A lot of merchants, from accountants and other professional service provideres to lawn care and cleaning services, could benefit from being able to automate recurring charges. And of course, the ability to automate charges is essential for SaaS providers and subscription-box sellers.

Generally speaking, the ability to accept recurring payments — for monthly services or subscriptions — isn’t a default option for payment processors or shopping carts, which tend to be retail-focused. However, you can find plenty of solutions that will work with your existing eCommerce setup. For example, Stripe and Braintree both offer extensive subscription management tools along with their payment gateway and processing services. Add-on services such as Chargify, Recurly, and ChargeBee work with a variety of processors. Zoho Subscriptions and Freshbooks also offer recurring billing tools. PayPal offers recurring billing tools for its merchants; Square offers “recurring invoices” but not a lot of advanced customization for subscription billing.

Proper research will be very important when selecting a provider that offers all of the features you need, whether you require metered billing for usage-based online services, the ability for customers to upgrade to a higher tiered plan mid-billing cycle, the ability to offer free trial periods and extend them, or a way to calculate taxes. Tools that automatically update expired cards can also help reduce failed charges and therefore improve revenues and reduce customer loss.

Accepting Online Payments Without A Website

Most people equate taking payments online with having a website. That is the most common option, but you don’t actually need your own website. Let’s talk about a few of the alternatives for how to accept credit cards online.

Creating Online Invoices

You could create your own invoices in Microsoft Office and send them out via email, but then you’ve got to keep track of which invoices have been sent and which have been paid — and you’ve still got to deal with waiting for the check in the mail. Online invoicing solutions can eliminate every single one of these hassles.

Generally speaking, invoicing software is cloud-based, so you can access it anywhere. You can customize invoices and send them via email (or generate a shareable link to the invoice). But unlike old-fashioned invoicing, these invoices include a link to pay directly in the invoice. Your customers follow the link, enter their payment details, and bam! You get paid much quicker.

Depending on which invoicing software you choose, you can get some powerful features. For example, PayPal allows you to enable partial payments on an invoice if you are willing to accept installment payments. Square’s invoicing links up with the platform’s customer database, allowing you to send recurring invoices and even store customer cards on file to make getting paid even easier. Zoho Invoice, which starts at $0/month, also allows for a customer database, as well as project management (so you can generate an invoice based on the number of hours worked). Shopify offers invoice creation within its platform at no additional charge as well — and this feature is even available on the Lite plan.

For most merchants, Square Invoices may be the most appealing, as it’s available with a Square account at no additional charge. However, Shopify’s built-in invoicing will work for merchants who want to sell with or without a website. Merchants who need project management as part of their invoicing should look at Zoho Invoice.

Using Online Form Builders

So you don’t have a website, but you still need to collect user information and accept payment. Online form builders offer an easy way to do both. Plus, you can post links to forms on social media or send them out via email.

Off the top of your head, you might think of Google Forms, which is free to use and quite advanced for a freemium software. However, it doesn’t integrate seamlessly with payment processors. Your best option, in this case, would be to use PayPal’s embeddable buy buttons and include the button in the form’s submission confirmation page as a second step. However, you’ll have to manually reconcile the payment records versus form submissions.

Subscription-based form builders will cost you money but offer far more capabilities than Google Forms, including direct integrations with payment processors/gateways such as PayPal, Stripe, Square, and Authorize.net. Subscriptions generally work on annual or monthly plans, but one option, Cognito Forms, offers an entry-level plan that charges 1% of the transaction amount instead. (Note, that’s in addition to any processing fees.) Other form solutions worth looking into are Zoho Forms and Jotform. Zoho Forms starts at $10/month and includes unlimited forms and up to 10,000 submissions. It integrates with both PayPal and Stripe. Jotform’s paid plans start at $19/month and are limited to 1,000 submissions, but include integrations for quite a few payment processors, including PayPal, Stripe, Square, and even Dwolla. Cognito Forms’ paid plans start at $10/month plus 1% of the transactions and include up to 2,000 form submissions. Integrations include PayPal and Stripe.

And we haven’t even talked about event registration sites. There are a lot of them, but the one many people are likely familiar with is EventBrite. EventBrite allows you to put all the details of your event online and sell tickets — including setting multiple tiers of admission and promotion cards, automatically setting price changes for registration deadlines, and so on. You can even collect marketing data about your patrons, from their zip codes to how they heard about the event. Your event is searchable from within the EventBrite platform, allowing people searching for something to do to discover your event as well. EventBrite does charge fees on top of processing costs, but these can actually be passed onto event registrees, saving you some money at least.

Selling On Social Media

It wasn’t all that long ago that the idea of being able to buy products directly through social media channels was novel and experimental, but nowadays you can create your own online shop through Facebook, or sell on Instagram or even Pinterest.

With Facebook, you just need a Facebook business page to get started. You can choose your payment processor (PayPal or Stripe) and start manually uploading products, all of which have to be reviewed by Facebook before they can go live. An easier option is to link your Facebook shop to an online store builder such as BigCommerce, Ecwid, or Shopify.

Shopify is actually an interesting solution because, while its core offering is an online shopping cart, it offers a “Lite” plan for $9/month that includes access to its mPOS app, buy buttons for a website, and a Facebook store with automated tools to make the process easier. You wouldn’t necessarily have to go through the hassle of building a website with Shopify just to sell on Facebook, but you still get more tools than you would by going through Facebook directly. Check out our Shopify Lite review for an in-depth look at the plan and all its features.

Selling on Instagram requires you to have a Facebook shop (because Facebook owns Instagram) to create what it calls “Shoppable posts.” That shop can be managed directly via Facebook itself, or via Shopify or BigCommerce as one of multiple sales channels. I’d like to point out that Instagram isn’t available as a sales channel with the Lite plan; you’ll need to upgrade to Shopify Basic at $29/month to be able to manage sales via Instagram.

Lastly, Pinterest allows merchants with a business account to create “Buyable pins,” so you can sell from your Pinterest page. Unlike Facebook, where you can manage the buyable pins from the platform, to sell through Pinterest you will need to go through either Shopify or BigCommerce and actually apply for approval before you can start selling.

Shopify Lite is an ideal option if you want to start with Facebook and maybe add buy buttons to a website. You can upgrade to Shopify Basic ($29/month) to get your own site, plus access to Instagram and Pinterest if that appeals to you.

Selling In Marketplaces

Online marketplaces are a good alternative to having your own website if you’re selling retail goods. You don’t have to pay for hosting or invest anything in web design. You simply create your product listings using the tools provided and publish them. Marketplaces allow you to get your products in front of a large audience without you having to build a stream of traffic yourself. However, the trade-offs are that you generally pay more in fees (listing fees, seller’s fees, and payment processing) than you would with your own website, and you have zero control over the design of the site or even how your products are displayed. Generally speaking, you are limited to using whatever payment processing the marketplace offers as well.

A few popular marketplaces include:

  • eBay
  • Etsy
  • Amazon
  • Jet (owned by Walmart)
  • Ruby Lane

Accepting Payments Through Virtual Terminals 

The final alternative is a bit of a stretch, I’ll admit, but it can be a powerful tool for some merchants. A virtual terminal is a web portal where you can manually enter credit card information to process a transaction. (There’s the stretch: VTs require an internet connection, so they’re technically online payments.)  Virtual terminals are a necessity for merchants who want to accept payments over the phone (or even by mail).

Some payment processors offer a virtual terminal as part of their software package, others as an add-on. These providers include PayPal, Payline Mobile, Square, and Fattmerchant. However, if you want the best value for a virtual terminal, we recommend Square. You pay only the payment processing costs (3.5% + $0.15) and it is interoperable with the rest of Square’s platform.

Beyond Credit Cards: Alternative Online Payment Methods

Credit cards are the go-to for accepting payments online, but they aren’t the only options. For starters, there are ACH bank transfers, which are generally less expensive for merchants to process. They’re often preferred in B2B environments, but some consumers favor them too.

Offering ACH processing as an additional option, especially if you’re in the B2B space, could win you more customers. According to a 2017 Payment Benchmarks Survey by the Credit Research Foundation and the National Automated Clearing House Association (NACHA), ACH transfers currently account for 32 percent of B2B transactions, lagging behind checks, which took the no. 1 spot at 50 percent. Credit cards account for just 11 percent of B2B transactions. By 2020, the survey estimates that ACH will take the top spot and account for 45 percent of B2B transactions.

Despite this, most merchant accounts or even third-party processors don’t offer ACH by default. Some offer it as an add-on plan, others may require you to look for a supplemental option for ACH acceptance.

ACH is far from the only option as far as “alternative” payment processing now, too. Mobile wallets are bridging the gap between in-person and online payments, and card networks have implemented their own online checkout options for cardholders. The major advantage to accepting these options is that they offer an extra layer of security for consumers. For example, Apple Pay on the web still requires biometric authentication before approval.

Some of these alternative payment methods include:

  • Apple Pay on the Web
  • Google Pay
  • Microsoft Pay
  • Chase Pay
  • MasterPass
  • Visa Checkout
  • Amex Express checkout

Apple Pay and Google Pay are fairly widely supported, but you may not see the other options on this list everywhere.

Two noteworthy providers that offer ACH, as well as other alternative payment options, are Stripe and Braintree. However, both are developer-focused platforms, so you’ll need someone with the technical know-how to implement them. Merchant accounts that specialize in eCommerce and provide a solid gateway might offer these options too.

We recommend Stripe because of its extensive developer tools, customizable checkout, and resources for recurring billing. The company also offers round-the-clock customer support (an admittedly recent addition to its feature set). Plus, Stripe is great for international merchants who want to be able to accept localized currencies in Europe and Asia.

Begin Accepting Payments Online

Starting an online store and learning how to accept credit cards online can seem like a daunting task! There are so many factors to consider, but I hope I’ve been able to shed some light on the process and point you in the direction of some good options. A merchant account can give you security and stability, but it may not be the most cost-effective option for low-volume merchants. A third-party processor can get you set up quickly with predictable pricing that often favors low-volume merchants, but the trade-off is account stability. And of course there’s the matter of compatibility: You need to make sure that whatever payment processor you choose offers a gateway compatible with the software (and sales channels) you want to use.

But you also need to have a good idea of what you can afford to spend up front and on a monthly basis and understand your limitations when it comes to technology and software. If you want to go the DIY route, you’ll need to be fairly tech-savvy. Otherwise, be prepared to outsource tasks to designers, developers, and even admin assistants. Some software solutions make it incredibly easy to do everything yourself, others will require lots of hands-on effort to make them work.

If you’re still not sure where to go from here, we recommend you check out our article: The Best Online Credit Card Payment Processing Companies. You can also view our merchant account comparison chart for a quick look at our favorite providers.

Have questions? We’re always happy to hear from our readers, so please leave us a comment!

The post How To Accept Credit Cards Online appeared first on Merchant Maverick.

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How To Choose The Best Products to Sell Online

Best Products to Sell Online

You’ve probably landed here on this beautiful wall of text because you’re wanting to start an online store and are wondering, “What are the best products to sell online?”

The short version – it depends 🙂

The long version – keep reading for specific ideas to find the best product for you to sell online.

There are hundreds of articles out there talking about trending products for [insert year here], the best all-time products, rising products, etc., but these resources are typically 100% based on what’s happening now.

So, how do you know what the best products are in general?

Again, spoiler alert: there is no such thing as a best product to sell online!

Sure, there are basic principles to stick to, such as

  • products with a high average order value
  • things that can be drop shipped / don’t require a high-touch in store experience
  • products that can be shipped cheaply and easily, etc.

But with that said, if you look at the brands that are killing it online right now, like Native, Dollar Shave Club, and Tuft & Needle… they break all of those “rules”. Native sells deodorant, Dollar Shave Club built an entire business on super-cheap razors, and Tuft & Needle sells mattresses (a product that typically requires a high-touch in-store experience with high shipping costs).

I’m a firm believer that there’s no such thing as the “best” anything — instead, I operate from “best for your skills, knowledge, resources, and goals”.

So when it comes to starting your online store, the key is to move out of the “best product to sell online” mindset and into the “best product for ME to sell online” mindset. And that’s a product that fits your skill set, knowledge, resources, timeline, and market demand.

There are several approaches to finding the best product to sell online for you… and that’s what I’ll be breaking down in this post.

How to Find the Best Products to Sell Online (For You)

The Product Research Route (Amazon scraping, Adplexity, etc)

Thanks to platforms like Amazon, anyone can sell something online — and luckily for you, there is a giant trove of product data just waiting for you on the Internet.

One way to figure out what to sell is by looking at other products that are performing well and weighing those against your own wants and needs.

The goal here is to collect data on what’s working already, then reverse engineer an ecommerce strategy to sell it.

For example, let’s say you’re looking on Amazon for bestselling dog toys. You could look at niches within dog toys to niche-down into subcategories, look at best-selling products within those subcategories, see top sellers to identify competitors — the opportunities are endless.

Amazon Bestselling Dog Toys

The bonus here is you don’t have to do this manually — and you’re not limited to Amazon’s data. Spy tools like Adplexity and Jungle Scout can aggregate product data across several ecommerce platforms and even show you competitor’s ads so you can reverse engineer a marketing strategy that works.

With that said, keep in mind that everyone has access to this data, which means you won’t be the only one reverse engineering a successful product. What’s really going to set you apart is choosing a successful product that fits your own criteria and knocking your marketing strategy out of the park.

The Persona Research Route

People are constantly searching for things online. Think about your own behavior — where do you go when you’re looking for the “best swimsuits for speed” or “most durable dog toys for puppies”?

As a business owner, you can use this data to figure out what people actually want and give it to them. In marketing, this approach is known as creating a persona (marketing jargon for a description of your ideal customer).

An effective persona defines what your ideal customer actually wants. Who are they? What problems do they have? How can you solve these problems.

Use tools like Facebook Audience Insights, Pinterest, Google Display Planner, Trend Hunter, and basic keyword research (see here) to create 2-4 personas that outline your ideal customers. Be as descriptive as possible by including things like job title, favorite device, pay scale, main frustrations & problems, end goals, what they do in their spare time, etc. Use this detailed guide by Moz to guide you through the process.

Remember that your personas don’t have to be the end all be all. The focus here is to define your initial target market that’s small enough you can effectively reach them but large enough to get some insight on what products will fit their needs (and to get some initial sales and feedback on those products so you can polish what you’re offering).

Nearly every business started this way (think about how Facebook started by targeting college students). Here’s a podcast episode explaining this concept [skip to the ~ 11-minute mark].

The Sell What You Know Route

Perhaps the most self-explanatory method for finding the best product to sell online is selling what you know. What are you good at? Passionate about? Experienced with? Use that experience, channel it into a need, and sell it.

Take Quad Lock, a bike mount designed by a biker who was unsatisfied with the mounts on the market, so he designed one he wanted and sold it. The founder used used his own experience (biking) and pain point (ineffective mounts for his iPhone) to create a product that others love too.

Keep in mind though, it isn’t just about the product. Quad Lock leveraged reviews and Facebook and Google ads to get the right people to the product. You’ll need to have a proper and realistic marketing funnel behind whatever it is you’re selling.

The Build an Audience Route

Traditionally, ecommerce business owners take a “build it and they will come” approach to product development and selling online. This method takes the opposite approach. Instead of creating a product and finding an audience to sell it to, you’ll first build an audience and bring them a product they actually want.

Both approaches have advantages — again, there is no blanket “best” way or “best” product to sell online. Once again, it depends on your goals.

Building your product first and selling it to an audience could bring in revenue faster (as long as you build a product that actually sells). However, you do run a higher risk of creating a product that doesn’t fit the market as well as it might if you were to build an audience first, learn about them, and give them what you want.

The tradeoff here is time vs. money. If you have the time to build out an audience, nurture them, and build a minimally viable product to get feedback on, this route can save you the headache of launching a product that no one wants (see The $100 Startup). However, if you need to generate revenue quickly, this path might not be the best option.

The Rapid Product Testing Route

If you’ve ever donated to a kickstarter campaign, or if you know anything about Tim Ferris and the 4-Hour Work Week, then you know how successful rapid testing a bunch of product ideas can be.

Ferriss did it with different ads, headlines, and even book titles until he found what worked, and you can take the same approach with your own product development. The goal here is to get a ton of data quickly. What are people clicking on? What are they signing up to learn more about? What’s sticking? Once you have that info, keep what works and get rid of what doesn’t.

Again, the tradeoff here is time and/or money. You have to give yourself enough of a runway to actually test and get the data, whether you’re starting a campaign on Kickstarter, offering email and social demos to find that one customer with a new idea, or running multiple Google Adwords campaigns to test which promotions get the most traction.

The Niche / Tailwind Route

Sometimes it’s worth sticking to what’s already working. Similar to reverse engineering products that are performing well and fit your criteria, you can also find a growing niche and/or company and build out products that complement them.

A classic example of this is the cell phone case industry. Before the iPhone blew up, cell phone cases were practically non-existent. But once the iPhone took off, an entire niche industry was born.

This is happening all the time. Think about Peloton — the at home spin bike that’s building an entire submarket that needs attention. There are constantly new opportunities to hop on board with what’s working and complement it with submarket products of your own.

The Supplier / Numbers Route

Keep in mind that you don’t always have to supply a product. Sometimes the best product to sell online could be one that someone else has created. In this scenario, you’d focus on building a killer marketing strategy for the product.

For example, let’s say you have a dentist friend who has a patented a new mouthguard that’s amazing, but he has no idea how to sell it. You could start an ecommerce business with exclusive access to the product at a price that makes sense. He’d be your supplier while you’d focus on getting sales.

Even if you don’t know someone directly who has an amazing product, you could always research suppliers on AliExpress or Alibaba, or connect to people who have great industry contacts in a niche you know well enough to navigate profit margins and create a marketing strategy that gets the products to move.

Alibaba

Either way, you’re removing yourself from the product definition. Instead, you’re looking at suppliers who have already created a killer product and need someone (AKA you) to sell it.

Next Steps / Takeaways

Finding the best products to sell online really has less to do with there being a “best” product and more to do with having a system and approach to finding a product that fits your own needs, skills, and means.

Instead of randomly brainstorming and endlessly searching online for that one big idea, take time to do an inventory of your own needs. Think about your skill set, knowledge, resources, and timeline to launch your product. Then, choose one of the methods above to find the product that best aligns with your defined criteria.

You also want to find the best way to sell – here’s how to choose the best ecommerce platform.

The post How To Choose The Best Products to Sell Online appeared first on ShivarWeb.

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The Best Offshore Merchant Account Providers

Offshore Merchant Account Providers

Ordinary payment processing is complicated. But finding good offshore, international, or high-risk payment solutions can be a real nightmare. If you fall into one of these categories, you’ve likely had your merchant account applications denied at least a few times. Even worse, perhaps you’ve had your processing service terminated and your money withheld from you for months. We understand your struggle. We’ve seen hundreds of businesses go through the exact same thing, and we’re here to help you find the perfect offshore merchant account for your high-risk business.

If you’re just looking for a run-of-the-mill high-risk merchant account for your business, you’ll want to check out our article The Best High-Risk Merchant Account Providers. The high-risk category often includes business types that you wouldn’t normally associate with the term “high-risk,” such as airlines or online furniture sales. While these types of businesses are usually treated as high-risk by banks and processors, they can usually be approved for a domestic merchant account by working with a high-risk specialist.

For our purposes, we’ll use the terms offshore merchant account and international merchant account interchangeably, as they mean the same thing. Both terms refer to a merchant account that is underwritten by a bank or processor that is situated in a different country from the one where the business is located. The most common reasons for needing an offshore account include the following:

  • You do a significant amount of business in a foreign country and need to accept payments in the local currency.
  • Your business has offices in multiple countries, and you need separate merchant accounts for each location.
  • Your business is considered to be so risky that you cannot obtain a regular high-risk merchant account in your own country.

Below, we’ll discuss the factors to evaluate when considering an offshore merchant account and several special features that you’ll want to include in your service. We’ll also profile four offshore merchant account providers that we feel offer superior service and overall value in comparison to their competitors.

Factors To Consider When Selecting An Offshore Merchant Account

While many offshore merchant account providers also specialize in high-risk accounts more generally, not all high-risk processors work with international merchants or provide offshore accounts for domestic merchants. Many high-risk specialists only work with US-based businesses, and only provide accounts through US-based banks and processors. Before you apply for an offshore account, you’ll want to confirm that the company you’re considering works with businesses located in your country. This information might be spelled out explicitly on the provider’s website, or you might have to talk to their sales staff to get a confirmation.

Providers that specialize in setting up offshore merchant accounts can usually get you an account in just about any country around the world, though obviously, there are exceptions. As a US-based merchant, don’t expect to set up your offshore account in a place like Afghanistan or North Korea. It’s simply not going to happen. With the exception of countries limited by political considerations or a high level of instability, however, the possibilities are wide open.

In most cases, you should aim to get an account in a country where you expect to do a significant amount of business. On the other hand, if your business is going to operate exclusively in the United States, an offshore account serves mainly as a last resort for getting a merchant account when you simply can’t get approved for a domestic high-risk account. Banking regulations are more relaxed in certain other countries, and the willingness on the part of banks and processors to work with high-risk businesses is also more favorable. At the same time, you should be aware that setting up an offshore account under these circumstances, while it might be your only option for accepting credit cards, can present some serious risks to you as well. Your ability to pursue a legal remedy against a foreign bank or processor might be severely limited – or even nonexistent. At a minimum, you should consider legally registering your business in the country where your account will be located. Even with legal standing in the country, however, be aware that it might be extremely inconvenient and expensive to pursue a legal action outside of your own country.

There’s also an increased risk that you could become the victim of fraud or identity theft. Banks in other countries collect the same personal data about you and your business that US-based banks do, but they don’t always do as good a job of protecting it. You’ll want to keep an especially close eye on your merchant account, your business account, and any personal accounts about which you’ve released information to get approved for an offshore merchant account.

High-risk merchant accounts are notorious for including higher processing rates and account fees, and offshore accounts can be even worse. Providers know you’re particularly desperate and some, but not all, will take advantage of your situation by charging you as much as they think they can get away with. We recommend that you shop around and compare multiple quotes when looking for an offshore account. Don’t accept the first offer from a bank or processor just because they’re the first one that hasn’t rejected your application due to the nature of your business.

Note that merchant account providers who market offshore accounts often downplay or fail to mention these risk factors, so it’s up to you to look out for yourself. Do your own independent research, compare multiple offers, and thoroughly review all contract documents before you sign up for an account.

Special Features Of Offshore Merchant Accounts

For the most part, you’ll want the same services and features for an offshore account that you would want for a traditional merchant account. This includes processing hardware such as credit card terminals and POS systems for retail merchants, and a robust payment gateway for eCommerce merchants. You’ll also want an online account dashboard of some kind that allows you to monitor your sales in real-time. While online account access is now a standard feature in the United States, you might not always find this feature with an offshore account. Mail-order and telephone-order (MOTO) businesses often find a virtual terminal to be the most cost-effective method for inputting transactions. Depending on the needs of your business, a smartphone- or tablet-based mobile processing system might also be important. Almost all providers offer some type of mobile processing system these days, either as a proprietary product or through a partnership with a third-party provider. Be aware that very few mobile processing systems have begun to offer EMV-compatible card readers, and you’ll often be stuck with a magstripe-only reader.

In addition to these basic merchant account features, there are several special features that your offshore merchant account might (or might not) include. How important these features are to your business will be determined by how you intend to use your account. Extra features to look for in an offshore merchant account include the following:

  • Multi-Currency Support: If you’re going to do business in a foreign country, it only makes sense that you’ll want your customers to be able to pay in their local currency. Multi-currency accounts allow you to maintain balances in multiple currencies and can save you a ton of money in currency conversion costs.
  • Currency Conversion Services: Having an offshore account will invariably require you to convert funds into your own local currency at some point. Most offshore account providers include built-in currency conversion services that allow you to convert foreign funds when it comes time to transfer them to your business account. While these services can sometimes offer you much lower conversion fees than what a bank would charge you, it still pays to shop around for the best deal on this service. You might save money by using an international transfer service such as TransferWise or OFX.
  • Expanded Anti-Fraud Features: Offshore merchant accounts invariably involve a higher degree of risk of fraud than their traditional counterparts, so you’ll want as many extra services to avoid it as you can get. Most offshore account providers offer a number of enhanced anti-fraud features as a standard part of their service. These features automatically detect suspicious activity, hopefully stopping any fraudulent activity before it can affect your business. Providers are increasingly turning to artificial intelligence (AI) features to improve their ability to detect potential fraud beyond what would be possible with a traditional algorithm.

With these considerations in mind, let’s take a brief look at four of our overall favorite offshore merchant account providers:

Durango Merchant Services

Durango Merchant Services is a small merchant account provider headquartered in Durango, Colorado. Established in 1999, the company specializes in providing high-risk and offshore merchant accounts to hard-to-place businesses. They work with a wide variety of banks and processors to find a suitable account for almost any business. While they can’t place 100% of the merchants who apply to them, their track record is very good, and their sales process is so transparent and honest that we’ve even seen praise for the company from merchants who’ve been turned down for an account.

If you need an offshore account, Durango has you covered. Their accounts include multicurrency support as well as enhanced anti-fraud features to keep you protected. They can set up accounts in countries as diverse as Germany, Panama, Spain, and many others.

Durango doesn’t try to set you up with expensive leases when it comes to processing equipment. Instead, they offer a variety of terminals for sale right on their website. Options include both wired and wireless models, with some offerings that support NFC payments. They also sell the iPS Mobile Card Terminal, which connects to a smartphone to provide mobile payments capability in conjunction with the iProcess mobile app. If you’re using a virtual terminal, they sell the MagTek DynaMag, a USB-connected magstripe card reader that attaches to your computer. Unfortunately, it’s Windows-only. Durango currently doesn’t offer any POS systems for sale.

The company supports eCommerce through its proprietary Durango Pay payment gateway, which integrates with the numerous processors the company uses and includes support for most of the popular online shopping carts. Durango’s gateway also features an Authorize.Net Emulator, which allows it to interface with any shopping cart that works with Authorize.Net (see our review).

Because Durango works with such a wide variety of third-party processors to set you up with an offshore merchant account, they don’t list rates or fees on their website. These will vary tremendously depending on which processor they set you up with. While we normally like to see more transparency from merchant account providers, in this case, it’s understandable. Depending on your qualifications, you can expect either an interchange-plus pricing plan or a tiered one. Merchant accounts through Durango don’t seem to have standardized fees. Again, these will depend on the terms that your backend processor imposes.

Durango assigns a dedicated account manager to every one of their merchants, which means you’ll be talking to the same person every time you have an issue. While this can sometimes be problematic outside of regular business hours and when your account manager isn’t available, overall it provides a much higher level of service than you’ll get from a random customer service representative.

Pros

  • Direct sales of processing equipment
  • Reasonable rates and fees based on your business and your backend processor
  • Dedicated account manager for customer service and support

Cons

  • No support for POS systems
  • USB card reader not compatible with Mac computers

For more information about Durango Merchant Services, read our complete review.

SMB Global

SMB Global logo

SMB Global is a new high-risk provider that was spun off from one of our favorite providers, Payline Data in 2016. Headquartered in South Jordan, Utah, the company specializes in providing merchant accounts to high-risk and offshore businesses. Using a variety of backend processors, they’re able to approve a merchant account for almost any high-risk business (including those selling CBD oils). They have an excellent reputation for fair prices and top-notch customer service.

As a newly-established business, SMB Global is still a little rough around the edges, lacking a mobile processing system and credit card terminals for retail merchants. At the same time, they offer a full range of services for eCommerce merchants, including a choice between the NMI Gateway and Authorize.Net.

Because they work with so many banks and processors to get you approved for an account, the company doesn’t offer any pricing information. Processing rates, account fees, and contract terms will all vary widely depending on which backend processor is handling your account. While we highly recommend that you request an interchange-plus pricing plan, be prepared to have to accept a tiered plan instead, particularly if you haven’t been in business for very long. Likewise, you can also expect to have a standard three-year contract with an automatic renewal clause and an early termination fee if you close your account early. As a high-risk merchant, you should be prepared to have a rolling reserve included in your account agreement.

SMB Global requires a minimum processing volume of $50,000 per month for an offshore merchant account, although they will occasionally waive this requirement if your business has a very strong financial history. Offshore accounts support multi-currency processing, allowing you to avoid cross-border fees. They also feature dynamic currency conversion, letting your customers pay in either their local currency or the currency in which you bill them.

Pros

  • Offers international merchant accounts to a wide variety of industries
  • Reasonable pricing and contract terms
  • Excellent customer service

Cons

  • No mobile app
  • No information available about credit card terminals or POS systems

For a more detailed look at SMB Global, be sure to check out our full review.

Host Merchant Services

Host Merchant Services is a relative newcomer to the merchant accounts business, first opening in 2009. The company is headquartered in Newark, Delaware and has a second office in Naples, Florida. While they primarily cater to traditional, low-risk businesses, they can accommodate several categories of high-risk businesses and also offer offshore accounts. Their interchange-plus-only pricing and a full range of products and services make them an excellent choice – if you can get approved. A former web hosting company, HMS is ideally suited for eCommerce merchants. They use TSYS as their primary backend processor, but can also work with several international banks and processors to get you an account.

For retail merchants, HMS offers a variety of Verifone and Equinox (formerly Hypercom) terminals. Terminals are offered for sale, and the company does not lease its equipment. While prices are not disclosed on the HMS website, you should be able to negotiate a very reasonable deal on terminals, especially if you need more than one. If you already have a compatible terminal, they’ll reprogram it for free.

HMS also offers a variety of POS systems that utilize either tablets or touchscreen displays. Choices range from an 8” tablet-based system up to a 17” touchscreen monitor. The company’s Starter, Plus, TouchStation Plus, and Custom POS options should meet the requirements of just about any business that needs or wants a POS system.

If you need a mobile processing capability for your business, HMS has you covered, offering the ProcessNow mobile payments system via a partnership with TSYS. ProcessNow works with either iOS or Android phones, but the current card reader is magstripe-only and requires a headphone jack to plug into.

As a tech-focused company, eCommerce is HMS’ specialty. The company has recently introduced their proprietary Transaction Express payment gateway, which includes a free virtual terminal. HMS also supports a large number of third-party gateways, including Authorize.Net.

HMS uses interchange-plus pricing exclusively for its low-risk merchants, but you might have to pay tiered rates if you have an offshore account. While they don’t disclose their rates on their website, they’re based primarily on monthly processing volume and are very competitive. Fees are not disclosed either, but include a $24.00 annual fee, a $14.99 monthly account fee (which includes PCI compliance), a variable payment gateway fee ($5.00 per month for Transaction Express, $7.50 per month plus $0.05 per transaction for Authorize.Net) and the usual incidental fees (i.e., chargebacks, voice authorizations, etc.). High-risk and offshore merchants should expect to pay higher fees than these, and possibly additional fees as well. In particular, be prepared to have a rolling reserve included as part of your account.

HMS provides customer service and support via 24/7 telephone and email. Chat is available via the HMS website during regular business hours. They also feature an extensive collection of articles and blog posts on their site for customer education. Support quality appears to be well-above-average, based on the almost complete absence of complaints about it on the BBB and other consumer protection websites. If your business falls into one of the categories of high-risk activities that the company can accommodate, HMS is an excellent choice for an offshore merchant account.

Pros

  • Full range of products and services for retail and eCommerce businesses
  • Exclusive interchange-plus pricing plans (for low-risk businesses)
  • Excellent customer service and support

Cons

  • Rates and fees not disclosed on website
  • Can only accommodate a small number of high-risk business categories
  • Mobile card reader not EMV-compliant

For more information, see our complete review.

Easy Pay Direct

Easy Pay Direct logo

Easy Pay Direct is headquartered in Austin, Texas and has been in business since 2000. The company’s primary product is their proprietary EPD Gateway, but they also provide full-service merchant accounts for international, high-risk, and traditional non-high-risk merchants. High-risk merchants will have to pay a premium in terms of processing rates and account fees, whether they’re partnered with a domestic or offshore bank or processor. However, the additional expense is entirely reasonable under the circumstances.

Like most offshore merchant account specialists, Easy Pay Direct works with a variety of banks and processors, both domestic and international, to find one that’s a match for the needs of your business. You’ll have to pay a $99 account setup fee to get started, but considering the extra effort required to underwrite a high-risk or offshore account, we feel the expense is justified in this case. Processing rates will be under a tiered pricing plan, but you should still have some room to negotiate your rates, especially if you have a high monthly processing volume. Contracts generally follow the industry standard, or a three-year initial term that automatically renews for one-year periods after that. One very positive feature about Easy Pay Direct’s contracts is that they do not have an early termination fee, even for high-risk businesses. While this isn’t quite the same thing as true month-to-month billing, it does make it much easier to close your account without penalty if you have to.

One helpful feature offered by Easy Pay Direct is called load balancing, where a business can divide its incoming funds among multiple merchant accounts. This is particularly helpful for high-risk businesses that often exceed the monthly processing volume limits imposed by the processor underwriting their account. Just be aware that you’ll usually have to pay separate monthly fees for each account, so it might not be cost-effective for some merchants. Also, be aware that you might not need this feature if you opt for an offshore account. Underwriting guidelines in some (but by no means all) foreign countries are more relaxed, and you might not have a monthly processing limit imposed on your account at all.

Although Easy Pay Direct doesn’t get as much attention as other, better-known processors, it’s a solid choice for merchants in the high-risk category or those who need an offshore account. We particularly recommend the company for high-risk eCommerce businesses due to the robust feature set of their EPD Gateway.

Pros

  • Load balancing feature for high-risk merchants
  • No equipment leases
  • No early termination fee

Cons

  • $99 account setup fee
  • Three-year contract with automatic renewal clause

Check out our full review of Easy Pay Direct for more information.

Final Thoughts

Having a hard-to-place business doesn’t mean you have to run your company through Bitcoin. You can accept credit card payments just like any other business by finding a payment processor that will set you up with the right acquiring banks. At the same time, you need to be fully aware that, for a US-based business, signing up for an offshore merchant account is a risky endeavor. You’ll want to be very cautious and carefully research any provider you consider, even the ones we’ve recommended above. Take extra care to protect your sensitive personal financial data and be sure your account includes additional fraud prevention features. You might also want to consider registering your business in the country where your merchant account is located – just in case. Having a merchant account in Panama might sound very tempting if you’ve been repeatedly turned down by domestic providers, but it will be very expensive to have to travel there in person if you later run into legal troubles with your account provider.

Of the four offshore merchant account providers we’ve reviewed above, Durango Merchant Services is undoubtedly the best all-around provider of the group. They disclose more detailed information about offshore accounts than any of the other providers. SMB Global is also an excellent choice. While the company itself is very new, they have an impressive track record from their days operating as the high-risk division of Payline Data. Finally, both Easy Pay Direct and Host Merchant Services offer a solid line-up of products and services for both eCommerce and retail merchants. If you need an offshore account to break into the world of accepting credit cards, they both have everything you need to get started.

Finally, we can’t caution you strongly enough that selecting and setting up an offshore merchant account involves a higher level of risk on your part, and you’ll need to be extra cautious in choosing a company to go with. Relaxed underwriting guidelines and a general lack of monthly processing limits make offshore accounts very tempting to merchants who’ve had a hard time getting their business approved for a traditional account, but these advantages come at a price. If anything goes wrong in your relationship with your provider, you might face some real challenges in pursuing a legal remedy. You should also be aware that if this happens, the US-based provider that brokered your account will not be able to help you in most cases.

Do your homework! Research your provider thoroughly and review all contract documents very carefully before signing up. While these steps won’t eliminate the chance of things going sideways somewhere down the road, they will shift the odds considerably in your favor.

The post The Best Offshore Merchant Account Providers appeared first on Merchant Maverick.

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When Should Someone Not Use WordPress?

When Should Someone Not Use WordPress

You’re probably here because you’ve heard the buzz about WordPress (Alignable’s SMB Index says WordPress is the most trusted software for small business), but are wondering if there are situations in which someone should not use WordPress for their business website.

WordPress is an incredibly versatile website platform — I won’t hide my enthusiasm for it. But there is no such thing as a “best website platform”. There’s only the best choice based on your goals, resources and preferences.

Most website platforms promote with features and price. But like buying a house – price and features don’t tell the whole story. They don’t tell you if this platform is a good choice for your website.

When evaluating whether or not to use WordPress, you need to think about your needs for a website. Do you need flexibility? Support? A mixture of both?

Here’s how to figure out if/when someone should not use WordPress for their business website:

Disclosure – I receive referral fees from companies mentioned on this website. All data & opinions are based on my professional judgements as a paying customer or consultant to a paying customer.

Understanding Tradeoffs: What to Know Before Choosing a Website Platform

Before we dive into the no-WordPress scenarios, it’s important to understand how we’re approaching deciding on a website platform.

Think of it like shopping for a house. You should be evaluating your website provider based on what you want, what you need, and what tradeoffs you are willing to make.

When it comes to your website platform, the main trade-off is between maximum convenience and maximum control. Think of it this like buying somewhere to live.

The absolute most convenient place is a hotel room. It’s safe and furnished with room service. But can you repaint the room? Nope.

On the other extreme is raw land. You have unlimited control to do whatever you want. But is it convenient? Nope.

And in the middle, you have a mix. An apartment has some freedom – but you have landlord. A condo has even more freedom… but you have a HOA and shared property.

A house has even more freedom… but you have more responsibility and you have to deal with an existing building.

Here’s a graphic from my post on ecommerce software (that also applies to website software) to illustrate —

Ecommerce Real Estate Tradeoffs

Using this analogy, WordPress is like owning a house. You don’t have as much control as you would if you just bought raw land and built something yourself, but you have way more control than say, an apartment or condo.

Which means a situation is which you wouldn’t want to use WordPress most likely involves more control (AKA raw land) or more convenience (AKA an apartment/condo/hotel room). Let’s break that down further:

Reasons/Situations Where You Wouldn’t Choose WP:

You Need a Fully-Customized Solution

WordPress’s primary structure is pages, posts, and comments. While the platform does use Plugins (where you can download and “plug-in” third-party pieces of software to make your site look, act, and feel exactly the way you want) that allow the CMS to be turned into literally anything, you should still be operating within the realm of pages/posts/comments if you want to use WordPress.

If you’re looking to build a non-CMS website (think Software as a Service or mega-robust ecommerce platform), then you’re better off building a custom solution. Why?

Because something ultra-specific like the examples above typically require 100% control. Loading up your WordPress site with hundreds of Plugins just to make it close to what you want is just going to slow it down.

This is your raw land example — it’d be easier to build your dream home from scratch than try to manipulate the house you already have or add on a bunch of attachments (Plugins) that may mess with the wiring/airflow/other elements of the home.

You Want Customization But Don’t Want to Handle the Technical

If you’re looking for some customization abilities on your website but don’t want to deal with the more “technical” aspects of managing a website such as self hosting, check out customizations for ecommerce, server management, etc. then a self-hosted WordPress isn’t the best option.

There are two different routes you could go if you want more customization without having to handle controlling the technical aspects of your site.

The first is what I’ll call the 70% Convenience // 30% Control group. These are providers that allow for more control than a totally done-for-you platform (like Amazon, where you have zero customization), but you’re still using their space and rules (in our house analogy, these are the apartments).

These are usually “website builders” like Wix (I reviewed Wix here and you can check out Squarespace here) and Weebly (I reviewed Weebly here. You can check out Weebly here…). They allow you to customize your website and have a custom domain, but the remaining technical elements (like ecommerce integration) are handled for you.

The second group is 50% Convenience // 50% Control. They’re known as hosted platforms and provide as much control as you can have before you have to have your own server.

The biggest advantage here is that you have customer support, seamless “onboarding” and advanced tools. Building a website with these providers is like owning a condominium or leasing a storefront in a mall. The plumbing and “big stuff” is taken care of. You can pretty much do what you want since you do fully own your property. However, you’re going to run into condo association rules and fees.

This would be a provider like WordPress.com which is a hosted version of WordPress or a self-hosted WordPress page builder like BoldGrid. They limit some of what you can and can’t do. For example, you don’t have FTP access to a server, but you can access your HTML/CSS editing and use 3rd party plugins with their business plan.

You can also export your data and migrate it to self-hosted WordPress or another platform with relative ease, making it a good in-between if you want to start with more convenience and migrate to more control in the future.

You Don’t Have Time or Resources

WordPress comes with a learning curve. But given the platform owns 50-60% of the global CMS market share, there are thousands and thousands of pre-made templates, plus designers and developers who know WordPress and are ready to help your firm.

That being said, the trade-off here is time and/or resources. Either you have to take the time to learn the basics of WordPress and keep the software updated like you do the apps on your phone, or you have to know enough to vet these support roles to make sure you’re getting the results you need at a reasonable price.

Not all projects justify this trade-off. A simple website that doesn’t need any advanced functionality or the ability to scale would work perfectly fine as a simple HTML site and may cost you less in time/resources than learning WordPress or hiring a designer and developer to build your WordPress site.

You Have Plenty of Resources

The flip side of having no time and resources is having all the time and/or resources.

This goes back to our first scenario… if you have a team of people and the funds to build and maintain your website for you, you can build whatever you want, including a totally custom website that’s unique to your business and the functionality you need.

With that said, this scenario comes with one big caveat: you’re putting your website in someone else’s control.

Let’s say you have a developer build a totally custom website that only he/she can manage — that takes you out of the driver’s seat and puts that developer in total control. The same applies to a website that only works on one specific platform. A change in mission statement, privacy policy, billing practices, or even simple incompetence can put your business in an insecure position.

If you’re comfortable with putting your website 100% in the hands of someone else, go for it. If not, then you may want to rethink a custom build and brush up on your website management knowledge.

Takeaways

WordPress is like the mid-size SUV of the website building world. It doesn’t fit everyone by any means, but there also good reason that a large plurality has one.

I’ve tried to make it as easy as possible to try WordPress before making any decisions here.

If you don’t have time to run software updates and learn a bit of WordPress jargon, then you should go ahead and pay the extra money for an all-inclusive website builder. Sure, you’re trading control for convenience, but that’s fine.

On the flip side, if you’re very adept at working with developers or have the money to pay for custom builds and don’t mind putting your site into someone else’s hands, then you’d want to research more – especially in regards to ecommerce. WordPress may not be the right fit for you. You can check out some interesting WordPress alternatives here.

Finally, if you’re building something super, super simple, then WordPress may simply be too complex for what you’re looking for. You might just need some cheap hosting or even a simple profile on an existing platform.

The post When Should Someone Not Use WordPress? appeared first on ShivarWeb.

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Dynadot Review: Pros and Cons of Dynadot as Domain Registrar

Dynadot Review

Dynadot is an ICANN-accredited domain registrar and web host headquartered in California. They were founded in 2002 by a software engineer and state their primary focus is engineering and designing excellence.

Dynadot’s main pitch is to help customers “register domains names and create websites simply and affordably”.

They are one of the myriad smaller domain registrars that have a dedicated but smaller following than the big brands like GoDaddy.

Do they hold up to their mission? Here’s our Dynadot review with pros and cons.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

Pros of Dynadot

Straightforward Search + Purchase Process

Dynadot makes good on its promise to make registering a domain simple. The interface is clean, easy to navigate, and straightforward. There aren’t any bells and whistles, which for a domain registrar is just fine — we don’t need them. What we need is function and usability, and Dynadot’s interface gives us both. It’s basic and directs you to where you need to go.

Dynadot Interface

While Dynadot does offer complementary products (such as websites and hosting — more on that in a bit), the design has no upsells, cross-sells, or visual clutter. There is no distraction from the main action, which is to search and register for a domain, and the checkout process is quick and easy to complete.

Transparent Pricing

There’s nothing more frustrating than going to a domain registrar and having to hunt for pricing information. Dynadot is 100% transparent with their pricing. From the moment you land on the homepage, you can see what .com domains and other popular top level domains (TLDs) are selling for.

Dynadot Pricing

As far as the actual value goes, Dynadot skews toward the cheaper side for first-time purchases and renewals. They’re not as cheap as NameCheap or GoDaddy for a first time purchase of a .com domain (who offer first time purchase promo codes), but their renewal rates are cheaper ($8.99 vs. $13.16 for NameCheap and $15.17 for GoDaddy), and their transfer rates are on par with the rest.

If you’re planning on holding on to your domain for awhile, it could be worth purchasing it elsewhere and then transferring and renewing with Dynadot to save money in the long run.

Variety of TLDs

Now that ICANN allows more TLDs outside of generic .com/.net/.org, website owners have to make sure their domain registrar has all of the variations they need (especially if you’re buying in bulk). Dynadot offers a ton of TLD options that go beyond generic domains, from country-specific domains for international use to category-specific, like technology, real estate, etc.

Dynadot TLD Variations

Upsells

Upsells aren’t inherently annoying or bad. But so many domain registrars make the mistake of bombarding customers with direct sales tactics that they do become annoying.

Dynadot is not one of these domain registrars. While they do offer complementary products such as websites and hosting, they keep them in the background. You can add them from your account dashboard once you purchase a domain, or you can purchase them from the Dynadot homepage, but at no point are you bombarded with pop-ups or forced to navigate through upsells while trying to buy a domain.

Cons of Dynadot

Unclear Next Steps/Management

Dynadot makes registering a domain incredibly simple… but once you register the domain, there aren’t clear instructions as to what to do next. As soon as I was done checking out, I was given a referral code to share with friends and an order pending message with details. There weren’t any instructions on what to do now that I have my domain.

This is fine for those who are familiar with registering domains and building websites, but if you’re new to the experience and looking for guidance, there’s not much to go on.

Even the follow up email I received after my order had been processed was lacking detailed instructions. Again, if you’re experienced in managing domains, this isn’t necessarily a bad thing. But if you’re a beginner and aren’t sure how to set up your nameservers (or what those even are), you’re probably going to be confused. Transfer Code Dynadot

I also found it difficult to actually manage my domain. For example, I couldn’t find where I’d go about transferring my domain when I was logged into my account. I had to click around a good bit (and eventually consult the help forum) to get that information.

This experience relates to “onboarding” which is the jargon for moving a new customer to an active customer.

Complementary Products

It’s important to remember that a domain is not a website. It’s not email or any other service. It’s merely your address online. It helps people locate where your property is by telling browsers/email/etc where to go to get whatever it wants (website files, emails, images, data, etc).

If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting.

Dynadot provides an all-in-one approach with complementary products. You can bundle your domain, website builder, hosting, and email and do it all from their platform.

Typically, this would be a pro —  while I personally prefer to separate my hosting and domains to provide an extra layer of control & reliability in addition to cost savings, many website owners prefer to have them bundled for convenience.

But Dynadot’s complementary products are actually a con due to serious limitations.

For example, Dynadot only offers VPS hosting (virtual private server) rather than the more traditional spectrum of shared hosting paired with a website builder or open-source software.

Dynadot VPS Hosting

While VPS provides a level of control you can’t get with Shared hosting (where every account is treated the same), you have to be technically competent enough to manage your own server resources.

If you don’t like getting in the weeds with your server, the price only makes sense if you know how to use it. It’s a bit like buying the whole chicken at the grocery store and cutting it yourself instead of buying the drumsticks, thighs, and breasts. On one hand, it makes sense if you know how to carve it and are willing to take the time to do it… but most people just want it done for them.

In most cases, if you’re looking to bundle your website, hosting, email, and domain management, then you’re looking for convenience. Dynadot, for all their simplicity in the domain buying experience, doesn’t prioritize convenience in their products. They’re a company founded by a software developer — they’re into engineering and hands-on approaches. That’s fine – but it’s also something to be aware of as a customer. It’s like going to a lumber yard over Home Depot. You get the same thing, but the feel is a bit different.

Next Steps

If you…

  • Want a very simple domain purchasing process
  • Don’t need guidance on how to set up / manage your domain
  • Want to save on domain renewals
  • Are looking for complementary products you can customize to your own needs

…. Dynadot could be a good choice for you.

However, if you’re…

  • Less experienced getting online
  • Need detailed steps on how to set up / manage your domain
  • Want to keep your hosting / website separate from your domain
  • Want complementary products that require less technical expertise

… there are better options out there for you (I use NameCheap). You can take my domain registrar quiz to help you narrow down which might be best for your needs.

Dynadot

Dynadot is an ICANN accredited domain registrar and hosting company founded in 2002. They offer domain registration and management along with complementary products like hosting, website builders, and email.
Dynadot Review
Date Published: 08/29/2018
Simple, straightforward domain purchasing process with cheap renewal rates. Domain management and complementary products are geared toward those with more technical experience.
3 / 5 stars

The post Dynadot Review: Pros and Cons of Dynadot as Domain Registrar appeared first on ShivarWeb.

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Is WordPress Easy To Use For eCommerce?

If you know anything about web development, you know about WordPress. WordPress is now the most popular Content Management System (CMS) in the world, powering over 31% of websites globally. In fact, WordPress is the software behind the very website you’re currently on!

As an everyday WordPress user myself, I can say with confidence that WordPress is a great CMS for many purposes, including online selling. The software is open-source and popular, meaning that it’s fully customizable and that there are plug-ins available to extend the functionality of the software.

While it’s true that WordPress was originally built as a blogging platform, several eCommerce plugins make it possible to transform your website into a full-fledged online store. In this article, we’ll be taking a look at three of the most popular eCommerce software systems that work with WordPress.

But first, let’s take a look at WordPress as a stand-alone software.

Is WordPress Easy To Use?

WordPress is a very learnable software. The software is fairly easy to use once you get the hang of things. However, this initial learning process may take some time.

This is particularly true if you are new to web development. As open-source software, WordPress is not exactly plug-and-play. In order to get your site online, you’ll have to find your own web host and then install WordPress on your hosting account. In addition, you will be responsible for maintaining your site’s security.

Once you’ve finished setting everything up, you will find that when it comes to daily operations, WordPress is very usable.

As you consider using WordPress for your online store, you’ll have to keep in mind the pros and cons of the software. Here’s a quick breakdown of those advantages and disadvantages:

Pros

  • Open Source: Because WordPress is open source, you have the freedom to modify the software however you choose. In addition, you can choose to sell your modifications to other users!
  • Free: WordPress is free to download and use. However, you should note that operating a website comes with other expenses. Take a look at our “Cons” list for more information.
  • Large User Community: With so many bloggers, sellers, and developers using WordPress, you can expect to find lively community forums in WordPress’s support resources. Get help from fellow users or purchase plug-ins from a wide range of developers.
  • Reliable Software: You can depend on WordPress as a glitch-free CMS.
  • Lots Of Plug-Ins Available: WordPress and third-party developers alike have put out thousands of plug-ins that you can purchase and install to add features to your platform.

Cons

  • For Do-It-Yourselfers Only: When you use WordPress, you will be responsible for managing your web hosting and site security.
  • Some Experience Required: You either must have some experience editing HTML/CSS or you must be willing to learn.
  • Limited Technical Support: WordPress offers some support via email and live chat. However, for the most part, you’re on your own when it comes to technical issues.
  • Common Target For Hackers: Open source software is often the target of security attacks. You’ll have to keep an eye out for any new security patches.
  • Difficult To Estimate Total Costs: Although WordPress is free to use, you will still have to pay the typical costs of operating a website. You’ll need to pay for hosting, an SSL certificate, a theme, and any plug-ins you choose to use.

Now you know a bit more about the usability of WordPress, let’s start talking about our favorite eCommerce plug-ins for WordPress! All three of the following plug-ins are affordable, easy-to-use, and easy to integrate with any WordPress website.

Let’s get started!

WooCommmerce

WooCommerce is a free, open source eCommerce plug-in that is designed specifically to be used with WordPress. WooCommerce fits businesses of all sizes, from startup to enterprise. In fact, WooCommerce has been downloaded over 48 million times, making it one of the most popular eCommerce solutions in the world.

WooCommerce is easy to incorporate into your WordPress site. All you have to do is install and activate the WooCommerce app in your “Plug-ins” tab. Activating this plug-in turns your blogging back-end into an online store admin. Take a look:

In this dashboard, you can manage everything for your online store. For example, you can create products, access pending orders, adjust shipping setting, enter product information, and set up inventory tracking.

WooCommerce provides enough features to handle all the basic operations of online selling. Everything else is available as an extension. Here are a few of the features built-in:

  • Sell Digital & Physical Products
  • Inventory Management Features
  • Shipping Calculator & Shipping Options (Pickup, Local Delivery, Calculated Shipping)
  • SEO Features
  • Coupons & Discounts

WooCommerce offers lots of themes to choose from. Most of these are designed by third-parties; however, WooCommerce also creates its own designs called “WooThemes.” We recommend you stick with these WooThemes as they tend to work best with WooCommerce updates. For the most part, in order to change large aspects of these designs, you will be required to edit the HTML and CSS.

Like WordPress, WooCommerce offers very limited customer support to their customers. You are mostly on your own. Fortunately, WooCommerce does have a detailed knowledge base as well as a supportive user community to help you through any difficulties.

We love WooCommerce for its customizability, its scalability, and of course, its price. To learn more about WooCommerce, take a look at our full review of the software. Or, download WooCommerce today to test it for yourself.

Ecwid

Another plug-in you might consider using is Ecwid. Ecwid is an eCommerce software that lets you incorporate shopping cart widgets–such as buy buttons or a full online store–into any pre-built website. Ecwid is a perfect solution for small to medium-sized businesses that want a simple way to add an online store to their website. Over one million merchants currently use Ecwid for their online selling.

Ecwid is a SaaS (software as a service) solution, which means that although you have to find hosting for your WordPress site, hosting for your Ecwid store is already included. Instead, you’ll just have to pay a monthly price to use the software. This price depends primarily on the number of products you plan on listing. Each step up in pricing also includes more advanced features. Take a look below for a quick breakdown of pricing:

  • Free Plan: $0/Month
    • 10 Products
  • Venture: $15/Month
    • 100 Products
  • Business: $35/Month
    • 2,500 Products
  • Unlimited: $99/Month
    • Unlimited Products

To add Ecwid to your WordPress account, sign for an Ecwid account at ecwid.com. Then, install and activate the app in your WordPress dashboard. Completing these actions will let you make changes to your Ecwid store from WordPress.

Here’s a look at Ecwid’s dashboard within WordPress:

Alternatively, you can choose to manage your store from Ecwid’s own dashboard. Since the two programs are now connected, every change you make in Ecwid will be reflected in your WordPress site. Here’s Ecwid’s dashboard:

We recommend using Ecwid’s dashboard to manage your online store. We think Ecwid’s dashboard is more intuitive and easier to use in general.

Using Ecwid will give you access to many of the necessary selling features. Here are a few of our favorites:

  • Buy Buttons
  • Multi-Channel Selling
  • Real-Time Shipping Rates
  • Promotions & Discounts
  • Sell Digital Products
  • Mobile Management App

Ecwid supplies users with one Starter Site theme that you can use to develop your storefront using drag-and-drop tools. There are also third-party themes available as well as HTML and CSS editors for more in-depth customization.

As is typical with SaaS solutions, Ecwid provides technical support through several channels. Your pricing plan will determine how you are able to reach customer support, whether that is through email, live chat, or phone. Everyone has access to a knowledge base and community support forums. Remember, Ecwid can only help with issues related to their software. They do not provide WordPress support.

Ecwid is a great solution for any merchant who’s looking for a simple way to sell products on their website. The app is easy to use with WordPress, it’s affordable, and it works. For more information, read our full review or sign up for Ecwid’s free plan to try it out.

Selz

Selz, selz review

Selz is another SaaS shopping cart solution that plugs into any website. Like Ecwid, Selz offers users both ease of use and versatility. Selz gives merchants the option of adding eCommerce features to any website in a variety of ways. You can choose to add an online store to an established website, embed buy buttons for select products, sell directly on social media, or set up a fully hosted online store.

Selz is designed for startups, artists, writers, and musicians, and the platform currently serves over 100,000 merchants worldwide. Ease of use is Selz’s strongest feature, which is wonderful for many beginning merchants.

On the other hand, sometimes Selz’s ease of use can be a limiting factor for sellers who are looking to grow. Selz does not offer many advanced features or integrations. Nevertheless, many sellers find that Selz fits their needs perfectly.

As a SaaS solution, Selz charges a monthly fee for the use of their software. There are four plans to choose from. These plans are organized by the number of products you plan to list. Additional features are available on higher level plans. Here’s a quick overview of pricing:

  • Free Plan: $0/Month
    • 5 Product Maximum
    • 2% Transaction Fee
  • Lite Plan: $19/Month
    • Unlimited Products
    • 2% Transaction Fee
  • Standard Plan: $29/Month
    • Unlimited Products
    • 1% Transaction Fee
  • Pro Plan: $49/Month
    • Unlimited Products
    • 0.5% Transaction Fee
    • No Transaction Fee If Using Selz Pay

To add Selz to your WordPress site, you’ll have to create a Selz account and then install and activate the Selz app in your WordPress dashboard.

Then, head back into your Selz dashboard. Using this dashboard, you can create products and discounts, process orders, and manage shipping settings. In order to test your setup with WordPress, you should add at least one or two products.

Now, you can decide how you’d like to add eCommerce to your site, whether that’s via buy buttons or an entire online store. When you make your decision, you’ll just have to follow Selz’s instructions to add products to your WordPress site.

During my testing, I decided to add my entire Selz store to WordPress. I looked into Selz’s instructions, but I had a bit of difficulty locating the correct buttons. I eventually figured out that WordPress’s new Gutenberg editor was complicating the process. Selz has not yet updated their support documentation to provide instructions for this new WordPress version. When I switched back to WordPress’s older Classic Editor, I was able to quickly integrate my store.

While both WooCommerce and Ecwid give you access to store management features within your WordPress dashboard, this is not the case with Selz. In order to add new products, process orders, etc. you will have to log back into your Selz dashboard.

Selz offers the basic features you need for online selling. Although Selz focuses mostly on the basics, they do include a few advanced features such as abandoned cart recovery and digital downloads. Take a look at a few of Selz’s features:

  • Sell Anywhere
  • Sell Physical & Digital Products
  • Real-Time Shipping Rates
  • Pay What You Want
  • Discounts & Coupons
  • Multi-Currency Capabilities
  • Abandoned Cart Recovery

When it comes to web design, Selz users are all set. There are 25 beautiful, image-focused designs to choose from, and they’re all free. Users can customize these designs by using the drag-and-drop editor or the HTML/CSS editors.

Support is available for all Selz users in the form of 24/7 live chat and email. There is also a Help Center full of useful documentation for users who prefer a do-it-yourself approach. As always, you’ll have to keep in mind that while Selz representatives love to help you use their software, they can’t help when it comes to WordPress difficulties.

Selz is a perfect solution for makers and startups who want to get their online stores started quickly. In particular, Selz works well for merchants who want to offer lots of digital products. If this sounds like you, head over to our full Selz review for more information. Or, you can take a look at Selz yourself.

Final Thoughts

So, is WordPress easy to use for eCommerce? We certainly think so, especially when you use the right eCommerce plug-in.

Take a deeper look at any of the three options we present above, and don’t be afraid to test out the plug-ins before you commit. All of these eCommerce solutions offer a free platform (or free download) so you can integrate the software with your WordPress site without paying a dime. And if you decide it isn’t a good fit for you, it’s easy to deactivate the integration. In fact, it just takes a few clicks.

So, what are you waiting for? Head over to our reviews or sign up for one of these shopping carts and get testing!

The post Is WordPress Easy To Use For eCommerce? appeared first on Merchant Maverick.

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ShippingEasy VS Ordoro

ShippingEasy VS Ordoro
✓ Pricing
✓ Ease of Use
Features ✓
Tie Integrations & Add-Ons Tie
✓  Customer Service & Technical Support
Tie Negative Reviews & Complaints Tie
Tie Positive Reviews & Testimonials Tie
Winner Final Verdict
Read Review Read Review
Visit Site Compare

Every online seller knows that one of the best ways to keep your prices low is to keep your shipping costs low. And in order to do that, you need a robust shipping software that can help you find the best shipping rates every time.

ShippingEasy and Ordoro are two such shipping software apps. Both of these services are SaaS (Software as a Service) solutions, meaning that they are fully-hosted programs that you can access through a monthly subscription. But the similarities don’t stop there. Both companies have headquarters in Austin, TX and both offer steep discounts on shipping rates. And most importantly, both software give merchants the power to easily generate shipping labels and purchase and print postage.

So, how do you choose between them?

In this article, we’re taking an in-depth look at both ShippingEasy and Ordoro to see what they have to offer in terms of features, ease of use, customer service, and pricing. Keep reading to learn how these two programs stack up again each other and discover which option is best for your business.

Pricing

Winner: ShippingEasy

Pricing for both ShippingEasy and Ordoro is based on the number of orders you ship per month. Pricing increases as you ship more orders. Moving up the pricing scale will also give you access to stronger customer support options and more advanced features.

Here’s a quick breakdown of ShippingEasy’s pricing scale:

Starter

  • $0/Month
  • 50 Shipments/Month

Basic

  • $29/Month
  • 500 Shipments/Month

Plus

  • $49/Month
  • 1,500 Shipments/Month

Select

  • $69/Month
  • 3,000 Shipments/Month

Premium

  • $99/Month
  • 6,000 Shipments/Month

ShippingEasy has an enterprise level plan for merchants with over 6,000 shipments/month. Enterprise is available for $149/month.

ShippingEasy also offers features for customer relationship management and inventory management at an additional monthly cost. These additional costs range from $3/month to $50/month for each service.

Ordoro offers their services in two forms: Basic and Pro. Basic includes features for shipping only. Pro plans include features for shipping, inventory management, and dropshipping. Ordoro has a free plan available that comes with only email support. Paid plans include both email and phone support.

Basic: Shipping Only

  • Free
    • 50 Orders/Month
    • 1 Sales Channel
    • 1 User
  • $25/Month
    • 700 Orders/Month
    • Unlimited Sales Channels
    • Unlimited Users
  • $49/Month
    • 3,000 Orders/Month
    • All Of The Above PLUS
      • Logos On Shipping Labels
      • User Permissions
  • $129/Month
    • Unlimited Orders/Month
    • All Of The Above PLUS
      • Multiple Ship-From Locations

Pro: Shipping + Inventory Management + Dropshipping

  • $299/Month
    • 1,500 Orders/Month
    • 5 Sales Channels
    • 5 Users
  • $499/Month
    • 4,000 Orders/Month
    • 7 Sales Channels
    • 7 Users
  • Enterprise (Pricing By Quote)
    • Unlimited Orders/Month
    • Unlimited Sales Channels
    • Unlimited Users

Pricing is comparable between the two apps, and they both offer similar features at similar price points. However, ShippingEasy is a bit more affordable when you consider the add-on features of customer management and inventory management. These features cost just a few dollars more with ShippingEasy compared to the minimum $299/month you’d have to pay to get these features on an Ordoro Pro plan.

Ease Of Use

Winner: ShippingEasy

With a name like ShippingEasy, I had high hopes that the software would be a breeze to use. Fortunately, ShippingEasy lives up to its name. I had no trouble at all learning to use the software during my initial trial.

Setting up my free 30-day trial was a simple process. When I connected my ShippingEasy account with my Shopify shopping cart, all my orders transferred over immediately.

To process orders, just click “Create Shipments.” Then, click on the “Shipments” tab and set up your shipping parameters. Those parameters include the carrier, postage rate, packaging, and weight. Once you’ve done all that, you can purchase and print your postage

On this page, you have to option to print a shipping label, a packing slip, or both.

Ordoro is similarly user-friendly. The dashboard is clean and simple.

When you link your account to your eCommerce platform, your orders will automatically import in. All new orders will transfer within an hour of the time they are placed.

You can then select any pending orders (individually or in bulk) and start processing. When you select an order, you’ll be presented with a shipping and return label generator on the side of your screen.

Then, you can select a carrier, a package type, and a shipping method to create a shipping label.

Try out Ordoro for yourself with a free 15-day trial. You have to hand over some basic information and a credit card number to sign up, but you’ll only be billed in you stay beyond your first 15 days. Don’t forget both ShippingEasy and Ordoro also have free plans that you can sign up for instead.

While both of these shipping programs are very user-friendly, I prefer ShippingEasy’s dashboard. I think it’s just a little more intuitive.

Features

Winner: Ordoro

All ShippingEasy users have access to shipping features. Customer management and inventory management features are available at additional cost.

Shipping

  • Low Rates: ShippingEasy partners with the USPS to provide savings up to 46%.
  • Multi-Channel: Manage orders from multiple sales platforms in one dashboard. Upload orders in bulk using a pre-built integration or using CSV files.
  • Automatic Emails: Send automatic emails when orders ship. Include your branding in those emails.
  • Shipping Rules: Automate your order fulfillment process with shipping rules
  • Batch Order Processing: Generate and print multiple shipping labels with one click.
  • Returns: Send scan-based return labels or email out return labels upon request.
  • Customs Forms: Ship internationally with automatically generated customs forms.

Inventory Management & Customer Management

If you subscribe to a plan that grants you inventory and customer management, you’ll have access to a few more features. Set low stock alerts, create purchase orders, enable multichannel customer management, and utilize email marketing.

In the same way, all Ordoro users can use the shipping features. Dropshipping and inventory management features come at an extra expense.

Shipping

  • Batch Printing: Process hundreds of orders at once.
  • Discounted Rates: A partnership with USPS provides discounts of up to 67%.
  • Multi-Channel Capabilities: Manage everything in one place.
  • Shipment Tracking: View tracking information and forward tracking numbers to your customers when their orders ship.

Dropshipping & Inventory Management

Ordoro’s dropshipping features let users dropship through multiple suppliers with ease. Inventory management features let you sync inventory, set stock thresholds, and create purchase orders.

Ordoro’s dropshipping features get a whole lot of love from their user base. Merchants who use Shopify as their shopping cart are especially fond of those features.

We think Ordoro’s dropshipping features give them a slight advantage over ShippingEasy. Ordoro is the winner here!

Integrations & Add-Ons

Winner: Tie

ShippingEasy and Ordoro both integrate with eCommerce’s most popular software. You can find pre-built integrations to the leading shopping cart software, accounting software, and shipping carriers.

These solutions include the following:

eCommerce Platforms

  • Shopify
  • Amazon
  • eBay
  • BigCommerce

Accounting

  • Xero
  • Intuit Quickbooks

Carriers

  • FedEx
  • UPS
  • USPS
  • DHL

ShippingEasy and Ordoro also both have APIs that your developers can use to build any connection that the software does not already include.

Customer Service & Technical Support

Winner: ShippingEasy

ShippingEasy offers customer support through a variety of avenues. While the free plan only allows access to self-help support, every paid plan includes personalized support via phone and support tickets. ShippingEasy’s self-help resources include a knowledge base, a community forum, and a blog. Users say representatives are helpful, friendly, and quick to respond. My own experience lines up with these reviews.

Ordoro also offers support via self-help resources in addition to phone and email. While I’m glad Ordoro provides various ways to contact support, I was a bit disappointed by some of the pages in their documentation. I found that a few articles and videos were out of date. Fortunately, Ordoro users report that the company’s support reps are top notch.

This category is closely matched, but ultimately we’re awarding the category to ShippingEasy. All of their documentation is up to date with the current software version.

Negative Reviews & Complaints

Winner: Tie

Both ShippingEasy and Ordoro get plenty of praise online. Review boards are full of positive reviews of both software; however, neither service gets many negative reviews. Here’s what the very few negative reviews I’ve found have to say about each software.

Users on ShippingEasy complain that there is a slight learning curve to getting started with the software. In addition, they say some features could be improved or adjusted to make workflow smoother.

A few of the cons I personally encountered with Ordoro include the outdated documentation I mentioned earlier as well as the limited features included in the software’s basic plans. In order to access dropshipping, kitting, and inventory management features, you have to be on at least the Pro plan at $299/month. While it is true that you must pay to access these features on ShippingEasy as well, they are much cheaper with ShippingEasy (the highest price for customer management and inventory management is $50/month each).

Positive Reviews & Testimonials

Winner: Tie

As I’ve said, reviews of ShippingEasy and Ordoro are overwhelmingly positive.

Users of ShippingEasy love that the software is easy to use and that it integrates with lots of popular platforms and marketplaces. They also praise ShippingEasy’s support team for their excellent and speedy assistance.

Merchants who ship with Ordoro are fans of both the support team and of Ordoro’s multiple integrations. In addition, users love Ordoro’s dropshipping features, especially in connection with Shopify.

How can you choose a winner for this category? We’re calling a tie.

Final Verdict

Winner: ShippingEasy

In the end, ShippingEasy emerges the victor of this matchup. This app’s stellar customer service, ease of use and pricing make it a formidable opponent in any comparison. To find out if ShippingEasy could work for your unique business, take a closer look at the software with our full review or by signing up for a trial yourself.

And while you’re at it, you might as well look into Ordoro as well. Ordoro matches ShippingEasy in many areas, only barely falling behind in our comparison. They also offer a free trial so you can test out the software before you commit, or you can read our full review.

Whatever you choose, we hope these shipping software solutions help you move product more efficiently and profitably!

The post ShippingEasy VS Ordoro appeared first on Merchant Maverick.

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Hover Domains Review: Pros & Cons of Hover Domains as Domain Registrar

Hover Domains Review

Hover Domains is a domain registrar founded in 2009 as an offshoot of Tucows Inc. (the second largest ICANN accredited domain registrar online). Hover’s M.O. is that they stick to what they know, and that’s domains.

But let’s be honest, you probably only know them from their podcast ads on shows like Hello Internet and 99% Invisible. While Grey and Roman might plug them – you want to know how they actually stack up.

Well – this domain registrar deals solely with buying, managing, and transferring domains on their platform. They do offer email services, but do not offer other complementary products such as hosting, website builders, etc.

Check out Hover’s products & pricing here.

It’s important to remember that a domain is not a website. It’s not an email, an app, or any other service. It’s simply your online address. It helps people locate where you are. If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting (which Hover does not provide).

I’ll dive deeper into this in the pros and cons, but it’s an important distinction to make up front, because it helps us understand what Hover’s goal is. They’re not about being an all-in-one solution — quite the opposite, actually. Their focus is on on simplicity. They’re all about getting you your domain and letting you use it wherever you need it through app integrations.

How does Hover stack up against other domain registrars? Here’s our review of Hover Domains as a domain registrar with pros and cons.

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

Pros of Hover Domains

Interface

Hover’s interface is about as user-friendly as it gets. It’s clean, simple, and easy to navigate. The domain search is the most prominent thing on the homepage, making it clear exactly where to go to get started.

Hover Interface

Once you search for a domain, you’re given a clean list with an exact match and other recommendations. Hover offers a ton of top level domain options (more on that in a minute), and gives an easy way to navigate through them with different filter categories.

Hover Domain Search Results
The checkout process itself is simple as well. It took me four easy steps to get my domain from my cart to my dashboard. For a domain registrar that prides itself on simplicity, Hover definitely delivers.

Variety of TLDs

Now that ICANN allows more TLDs outside of generic .com/.net/.org, website owners have to make sure their domain registrar has all the ones they want (especially if you’re buying in bulk). Hover has a ton of TLD options that go beyond generic domains, which are broken down by categories to make finding the perfect match easier.

Hover TLDs categorized

Hover also offers a ton of country-specific domains for international use, making it a great choice if you need to buy up domains for various countries/regions or even cities.

Hover TLDs Countries
Transparent Pricing

Domain registrars use a whole host of pricing types, from cheap upfront pricing with high renewal rates to expensive with cheap renewals.

Hover is fairly straightforward with their pricing. Their table breaks down pricing for purchase, renewal, and transfer for all of their TLD types. Their rates include WHOIS privacy protection, which means that your personal details like name, address, and contact information are protected from spammers, marketers, and others who may do a WHOIS lookup. The prices do not include ICANN fees however, which means you’ll need to add an additional $0.18 on to your purchase (more on that in the cons).

Hover Pricing
Hover also offers discounts on renewal rates when you have 10 or more domains registered with them. You can see how the pricing breaks down for the domain ranges in their pricing table.

Hover Pricing Bulk Savings

“Real Person” Support

While I haven’t had to contact support, Hover is well known for their excellent customer service. They claim to be fellow haters of the phone tree, and as such, don’t use automated systems. Whether you’re calling in, emailing, or live chatting, you’re connected to a person.

Hover Support Mentality

In terms of coverage, Hover offers a pretty robust schedule. You can contact them weekdays (8:00 AM – 11:00 PM ET) and weekends (8:00 AM – 8:00 PM ET) via email, phone, or live chat.

Their “Need Help” tab also follows you throughout the site and offers frequently asked questions and answers, as well as a link to their live chat and additional support information.

Hover Support Options

Integrations

Although Hover focuses solely on domain registering and managing (and email), it does offer a plethora off apps you can easily integrate your domain with, from website builders like Squarespace to ecommerce platforms like Shopify.

Hover Integrations
Aside from the integration options, the actual process of integrating your domain is fairly straightforward. Hover provides step-by-step instructions for each app, making it easy for even the least tech-experienced website owners. They’ll even handle some of the work for you (like adding your DNS records to connect your domain with your website platform).

Hover App Integration Instructions

Data Protection

One of the main things that stood out to me while registering a domain with Hover was how far they went to protect my data. There’s nothing worse than registering a domain and getting tons of spam emails immediately afterward (or getting retargeted by ads left and right). WHOIS privacy protects this somewhat, but Hover goes a step beyond during the checkout process by allowing you to select how your data is shared. I also received an email after purchasing my domain prompting me to set my data use consent preferences.

Hover Data Use Email

Cons of Hover Domains

Lacking Complementary Products

Hover’s focus on only domains is a pro, but it’s also a con.

There are several products that almost always go with a domain. If you want to make your site secure with SSL, you’ll need an SSL certificate associated with the domain. You can buy it separately from a third party, but from my experience, managing it with your domain is simpler.

When it comes to hosting, I like to separate my domains and hosting, but many owners prefer that their hosting and domains get bundled into one (even if it’s not ideal from a performance perspective).

NameCheap has competitive hosting; GoDaddy offers affordable managed WordPress hosting with domains. And most hosting companies offer domain registration (or even free domains) with hosting purchase (such as InMotion or Bluehost).

Those kind of products simply aren’t available with Hover. You can purchase domain email (AKA match your domain name to an email address (or several), but if you’re looking for the convenience of having your hosting and website builder all in one platform, you’re out of luck.

Pricing

While Hover offers straightforward pricing (which is a pro), the con is that they tend to be pricier than other registrars — and this is the largest con going against them as a domain registrar.

If you want to compare prices, let’s look at NameCheap vs. Hover. You can get a .com domain on NameCheap for $10.98 (plus the $0.18 ICANN fee), which then renews at $12.98. With Hover, that same .com domain will cost you $12.99 and renews at $14.99.

The pricing discrepancy gets even larger when you get into other specialty TLDs. See the comparison for this .condos domain between Hover and NameCheap.

If you’re looking to save money on a domain purchase or renewal and don’t mind the upselling/cross selling that typically comes with those registrars, there are better choices out there for you than Hover.

If you don’t mind spending a bit more for a domain registrar that’s straightforward and keeps their cross selling and upselling out of it, Hover isn’t a bad choice – but you need to fully factor in your costs.

Next Steps

If you…

  • Want a very simple domain buying and integration experience
  • Need a registrar that offers plenty of support
  • Want to keep your email and your domain with the same provider
  • Don’t need complementary products (besides email)

… Hover Domains could be a good fit for you.

However, if you’re…

  • More experienced in getting online
  • Looking to save on domains (especially specialty TLDs)
  • Want to keep your hosting and domains in the same place

… there are better options out there for you (I mostly use NameCheap). You can take my domain registrar quiz to help you narrow down which might be best for your needs.

Hover Domains

Hover Domains is a domain registrar founded in 2009 as an offshoot of Tucows Inc. (the second largest ICANN accredited domain registrar online). This domain registrar deals solely with buying, managing, and transferring domains on their platform (they also offer email services, but no other complementary products).
Hover Domains Review
Date Published: 08/08/2018
Simple, straightforward domain purchasing process with solid support and easy integration with a wide variety of apps. Pricier than other registrars and no complementary products aside from email.
3 / 5 stars

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Name.com Review: Pros & Cons of Name.com as Domain Registrar

Name.com Review

Name.com is a Denver-based, ICANN-accredited domain registrar company that also offers web hosting, email, a website builder, and SSL certificates. It’s owned by Donuts Inc, a domain servicing company who specializes in serving premium & new top level domains (TLDs), which go beyond generic .com/.net/.org domains website owners were previously limited to.

Name.com touts an all-in-one approach to getting you online — they have everything you need to get up and running quickly, AKA a domain name, hosting, website builder, security, and email.

Check out Name.com’s plans & pricing here.

So, how does Name.com stack up against other domain registrars? Here’s my Name.com review with pros and cons based on my experience with them so far…

Disclosure – I receive customer referral fees from companies mentioned on this website. All data & opinions are based on my professional experience as a paying customer or consultant to a paying customer.

Pros of Name.com

Complementary Products

It’s important to remember that a domain is not a website. It’s not email or any other service. It’s merely your address online. It helps people locate where your property is by telling browsers/email/etc where to go to get whatever it wants (website files, emails, images, data, etc).

If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting.

Name.com offers an all-in-one approach with their complementary products. You can bundle your domain, website builder, hosting, and email and do it all from their platform.

Name.com Complementary Products

While I personally like to separate my hosting and domains to provide an extra layer of control & reliability in addition to cost savings, many website owners prefer to have them bundled for convenience & time savings.

Sophisticated Search

Right off the bat, it’s easy to search for a domain with Name.com’s interface. And while the search results aren’t the easiest to decipher (more on that later), what’s really enticing about this domain registrar is its bulk search.

Name.com has a built in bulk search functionality that allows you to search and register for many domains all at once. You can filter by specific TLD or TLD category, meaning you don’t have to scroll endlessly or type in the TLDs you want. Just add the root domains/keywords to the search bar and filter from there to only see results that make sense for your business.

TLD Selection

Thanks to ICANN, the internet’s governing body, gone are the days where website owners are limited to basic domains like .com, .net, and a few other generic and country-designated top level domains (TLDs).

Now you can find unique TLDs, like .kitchen or .academy among hundreds of others. Which means the issue now is making sure your domain registrar has all of the TLDs you want to register.

Name.com has a large selection of various TLDs, making it easy to find unique choices to match your business needs (and multiple endings for the same root).

Name.com TLDs

They also offer country-specific domains (not all US-based domain providers do), making it a good choice if you need international domain types.

Name.com Country TLD

Simple Transfer Process

Despite the ICANN process being standardized for transfering a domain, some registrars make moving your domain a pain. While I haven’t transferred a domain from Name.com yet, the process seems fairly straightforward. In your profile, you can unlock your domain (as long as you’ve had it longer than 60 days due to ICANN regulations).

Name.com Transfer Process

After unlocking your domain, you’ll use your transfer authorization code to go through your new registrar’s transfer in process.

Inexpensive Upfront Pricing

Domain registrars typically have a few pricing models companies stick to:

  • Discounted upfront pricing with expensive renewals
  • Expensive upfront pricing with cheap renewals
  • Higher renewal + included services
  • Free / cheap initial purchase + consistent renewal
  • Cheap + zero services
  • Expensive + tons of services

Name.com falls into the first bucket. They offer discounted upfront pricing for traditional domains and more unique/premium TLDs (which can be more expensive), which then renew annually at a much higher price. At the time of writing this, there was also a new customer discount for .com domain registration (reducing the price to $7.99).

The pro with this model is you can grab a domain for super cheap and then transfer it out to a platform with cheaper renewals (like NameCheap) so you avoid the high renewal rate.

That being said, if you’re really committed to grabbing a cheap domain and transferring it to avoid high renewals, I’d recommend starting with a registrar like GoDaddy. Their domains tend to be cheaper.

Cons of Name.com

Domain Search / Purchasing Process

While it’s simple to search for a domain name on Name.com, once you actually get into the search results… there’s a lot going on.

Name.com Search Results

If you know exactly what you’re looking for, you may not find it overwhelming. But if you’re new to registering domains, the number of options and breakdowns of premium domains, sales, etc. can be a bit confusing.

The purchasing process was also lengthy. It took me several steps to purchase one domain name, including a text confirmation (great for security, a hurdle for convenience).

When adding a domain to your cart, the pricing automatically increases as it adds security features, and when you go to click on your cart to see your items, your served upsells before you can see what’s actually in your cart (more on both of these below).

After checking out, there aren’t clear next steps as to what to do next (the only next step outline is to check out their domain forwarding tools).

Name.com Order Complete

For a platform that makes its stand on being an all-in-one solution, there could be more guidance for those who don’t have a ton of technical experience and want to convenience of complementary products, but don’t know exactly what to do once they’ve purchased their domain.

Pricing

While Name.com’s inexpensive upfront is a pro, it’s also a con. The renewal price on domains is significantly higher, especially for specialty TLDs. Keep in mind that the domain will automatically renew unless you unselect this option during the checkout process. There also aren’t upfront options for bulk purchasing — you have to contact their team to discuss pricing, which is unfortunate given the great bulk search option.

Name.com no auto renewal

Another con to the pricing structure is that WHOIS security/privacy features aren’t included in the domain price. ICANN requires that personal information including your full name, address, phone number and email be provided. This information is made public via a WHOIS lookup and remains so unless you have privacy and security add-ons that restrict this information.

Some domain registrars will include this in your domain price. Name.com adds it automatically when you register a domain, which adds an additional $4.99 to your bill. You won’t know until you add your domain, then click in to view your cart emails (and make it through the upsells).

With the additional $4.99 pricing, you start getting back to standard pricing for domains, especially for .com domains. For example, let’s look at Name.com vs. NameCheap.

On Name.com, architechtureandbeauty.com sells is on “sale” for $8.99. But once you add on WHOIS privacy, you’re sitting at $13.98 for the domain.

Name.com Comparison Pricing

Meanwhile, the domain sells on NameCheap for $10.98. With the ICANN fee, it brings the total to $11.16 and includes WHOIS privacy.

NameCheap Pricing Comparison

The same applies for specialty TLDs (like architectureandbeauty.com, which would cost you a total of $34.98 on Name.com vs. $26.06 on NameCheap).

So if you’re looking at Name.com because of their savings, you could actually save more elsewhere.

Upsells / Cross Sells

For several website owners, a domain registrar that offers complementary products is great. And while I like to keep hosting and domains separate, I do get behind added security features like an SSL certificate.

However, if your goal is to just purchase a domain (and maybe an SSL certificate), the upsells and cross sells on Name.com can be getting in your way. You can’t view your cart items without seeing the upsells/cross sells, and you have to sort through that information when trying to buy your domain.

Name.com Upsells

That being said, Name.com isn’t nearly as pushy as other registrars. At the time of writing this, I’ve received no promotional emails urging me to buy hosting or a website builder.

It’s all about what you’re looking for. If you need complementary products and want the convenience of having your services bundled, then you won’t mind navigating the upsells and cross sells. But if you just want to purchase a domain quickly, there are better registrars (like iwantmyname.com).

Support

Despite having a fairly robust Knowledge Base where you can troubleshoot your own support needs, Name.com gets a fairly bad rap for support. Complaints range from availability to the levels of support provided.

At the end of the day, anecdotes go both ways. It’s difficult to decipher whether it’s the website owner who isn’t clear or the support who is dropping the ball, so let’s take a look at the actual process of getting connected when you need help.

When you go to the support area, you’re first prompted to troubleshoot your issue with Name.com’s Knowledge Base, which is broken down by category.

Name.com Support Area

From there, you’re given a list of articles that could address your needs.

Name.com Knowledge Base

If you can’t find your question in the articles, you’ll then find contact information at the bottom of the page where you have three options: email support, call (Monday-Friday 8 AM – 6 PM MT. Denver), or live chat every day between 10 AM and 5 PM MT, Denver.

It’s a bit of an arduous process, especially when you have a pressing matter. There are also some apparent support gaps, especially for other timezones (or again, if you have a pressing matter that falls outside of support hours).

If you’re someone who knows their way around domain management and the back-end of your website system, you could probably get by with the support articles. But if you’re new to registering a domain, hosting, and setting up a website, you may want to go with a registrar with more hands-on support and coverage.

Next Steps

For what it’s worth, Name.com is an okay choice for a domain registrar. But unless you have an pressing reason to go with Name.com (like an amazing deal on a TLD that you want to grab upfront for cheap), then you’d be better off with a domain registrar like NameCheap.

NameCheap offers inexpensive upfront pricing, cheaper renewals, and still has complementary products for website owners who want to keep everything together. You can find my review of NameCheap as a domain registrar here.

Name.com

Name.com is a Denver-based, ICANN-accredited domain registrar company that also offers web hosting, email, a website builder, and SSL certificates. It offers everything someone needs to get up and running online, all in one place.
Name.com Review
Date Published: 08/08/2018
Offers basic complementary products and a wide variety of TLDs. Inexpensive pricing upfront with high renewal pricing and WHOIS privacy not included.
2 / 5 stars

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iwantmyname Review: Pros & Cons of iwantmyname as Domain Registrar

iwantmyname Review

iwantmyname is a New Zealand-based domain registrar company focused solely on domain registration and management. The company, which was founded by employees from several ICANN accredited domain registrars, has been around since 2008 and prides itself on its simplicity, transparency, and ethics.

iwantmyname believes in making the domain buying, managing, and transferring process transparent and simple. They’re big on company values (like transparency) and give off the “good guy” of domain registrars vibe.

Check out iwantmyname’s plans & pricing.

So, how does this domain registrar stack up against the rest? Here’s my experience so far and my full iwantmyname review with pros & cons…

Before we dive too far into the pros and cons, there are a few things to keep in mind:

First, iwantmyname is strictly a domain registrar. They allow you to buy, register, and manage domain names. They do not offer complementary services such as hosting. We’ll dive deeper into this in the pros and cons, but it’s an important distinction to make upfront, because it helps us understand iwantmyname’s goal. They’re solely focused on “getting online” easy for small and/or less tech-y businesses — and the first step to getting online is getting a domain name.

Second, it’s important to remember that a domain is not a website. It’s not an email, an app, or any other service. It’s simply your online address. It helps people locate where you are. If you want to setup a website, you’ll still need to get hosting or a website builder / ecommerce provider that provides hosting.

Third, a disclosure that ShivarWeb receives customer referral fees from many companies mentioned on this website. All data & opinions are based on experiences as a paying customer and professional judgement.

All that said – let’s look at the pros & cons of using iwantmyname as your domain registrar.

Pros of iwantmyname

Interface/Backend

iwantmyname promises simplicity, and simplicity is what you get. You’ll notice as soon as you go to their website that it’s so plain, it’s almost bland — which for a domain registrar, is fine.

I don’t need the design to be pretty… I need it to be functional. It should be easy to find exactly what I’m looking for, and iwantmyname’s interface accomplishes that. It’s basic and directs me right to where I need to go.

iwantmyname interface

The design has no upsells, cross sells, or visual clutter. In fact, iwantmyname prides themselves on no upselling and/or cross selling. It’s refreshing when compared to the typical onslaught of direct response offers from most domain and hosting companies. To buy your domain, you’ll follow a simple three-step checkout process that requires absolutely no “online savviness” to complete.

Transparent pricing

iwantmyname gives standard pricing per domain extension. And while their pricing is on the more expensive side (more on that in the cons), there are no setup costs, ICANN fees, or any other hidden chargers. Your domain renews automatically at the same rate every year, and you won’t be bombarded by upsells or cross sells upon checking out.

In short, what you see is what you get.

Tons of TLDs

Given iwantmyname is a global domain registrar, the company offers a plethora of top level domains (TLDs). If you’re looking for a unique domain like .kitchen or .academy, iwantmyname’s got you covered.

iwantmyname tld options

What’s great about this registrar’s selection of TLDs though is the country specific domains. Not all domain registrars offer TLDs outside of the US-only generic options. If you want to build an international presence, you’ll have a lot of availability and options with iwantmyname.

iwantmyname tld uk

Integrations

Although iwantmyname focuses solely on domain registering and managing, it does offer a plethora off apps you can easily integrate your domain with, from website builders like Squarespace to ecommerce platforms like Shopify to email providers like G Suite.

iwantmyname integrations

Not only are there are ton of integration options, but the actual integration process is incredibly simple. You don’t need any tech experience to connect your domain to these apps and services. In fact, to connect a domain to G Suite, it takes just a few clicks.

iwantmyname G Suite integration

Transfer process

Despite the ICANN process being standardized, some domain registrars make transferring your domain hell. This isn’t the case with iwantmyname.

iwantmyname transfer process

I haven’t personally transferred a domain with them, but the process looks incredibly straightforward. All you’ll need to do is unlock your domain and note the authorization code, then follow the steps your new registrar provides

Simplicity

All of iwantmyname’s pros can really be summed up in one major pro: simplicity. From the domain search to the process for updating nameserves (it’s one click), everything is straightfoward and tailored to those who need to get up and running quickly without a ton of technical experience.

It helps that iwantmyname takes such a strong interest in transparency, too. Their values definitely translate to how they do business and have designed their platform, making it a refreshingly transparent process with little confusion or convulsion.

Cons of iwantmyname

Support

iwantmyname’s interface and model is focused on eliminating any possible need for customer support. It’s simple, straightforward, and tailored toward individuals who need no tech experience to get a domain. That said — things happen. And when things happen, you need support.

I’ve never had to use iwantmyname’s support, however, their options are pretty limited. They only offer email support (they explain why here… small organization + flat rate salary + being people-centric). They do claim to have 23 of the 24 hours of the day covered Tuesday-Friday and acknowledge the holes their working on, but when you’re in a bind, it’s nice to know you have immediate access to someone… and that might not always be the case here.

Pricing

While iwantmyname’s transparent pricing structure is great (no fees, no upsells, and no change in rate upon annual renewal), the con is that their domains get pricey — especially for TLDs outside of the basics (like .com, .org, etc.).

iwantmyname pricing

There also aren’t any discounts for bundling domains, so if you’re looking to buy in bulk, you may want to look elsewhere.

No Complementary Products

iwantmyname’s focus on only domains is a pro, but it’s also a con.

There are several products that almost always go with a domain. If you want to make your site secure with SSL, you’ll need an SSL certificate associated with the domain. You can buy it separately from a third party, but from my experience, managing it with your domain is simpler.

When it comes to hosting, I like to separate my domains and hosting, but many owners prefer that their hosting and domains get bundled into one (even if it’s not ideal from a performance perspective).

NameCheap has competitive hosting; GoDaddy offers alright WordPress hosting with domains. And most hosting companies offer domain registration (or even free domains) with hosting purchase (such as InMotion or Bluehost).

Those kind of products simply aren’t available with iwantmyname. They make recommendations, but if you’re looking for the convenience of having it all in one place and not having to figure it out for yourself, you’re out of luck.

Next Steps

If you’re looking to….

  • Registrar for generic domains
  • Get up and running online ASAP without needing a ton of tech experience
  • Buy from or transfer your domain to a company who values transparency
  • Don’t need to buy a bunch of domains in bulk

…. then iwantmyname is an excellent choice for you. If that doesn’t sound like you, you can use this quiz to help you find which domain registrar would be the right fit for your business needs.

iwantmyname

iwantmyname is a New Zealand-based domain registrar company focused solely on purchasing and managing domains. It promises simplicity and transparency for global customers.
iwantmyname Review
Date Published: 08/08/2018
A bit pricier than rivals, but a solid product for those who want an easy domain-buying experience. Clean, simple, and zero tech experience necessary, but lacks complementary products.
4 / 5 stars

 

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