3dcart VS Volusion

3dcart-vs-Volusion

3dcart VS Volusion
✓ Pricing
Ease of Use ✓
✓ Features
Web Design ✓
✓ Integrations & Add-Ons
✓ Payment Processing
Tie Customer Service & Technical Support Tie
Tie Negative Reviews & Complaints Tie
Tie Positive Reviews & Testimonials Tie
Winner Final Verdict
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Everyone knows starting a business is a challenge, and setting up an online store can be particularly difficult. Not only do you have to find a product and make a business plan, you also have to build an entire website that can operate as your selling platform. This was an almost impossible obstacle for many sellers just a few years ago, but modern software has eliminated many of the hurdles merchants would otherwise have to overcome.

Cloud-based, all-inclusive store building software programs like 3dcart and Volusion can give you the tools you need to make your idea a reality. And because these software place a strong focus on ease of use, all sellers (even those with little technical knowledge) can get a store up and running in just a few weeks–or less!

As a fully hosted solution, 3dcart aims to be accessible and affordable for all merchants. Small and large businesses alike can use this eCommerce platform successfully, as is evidenced by the 22,000 current users. What’s more, 3dcart is continually expanding its features and services to fit even more users.

In the same way, Volusion is a comprehensive shopping cart solution for small to large businesses. Volusion hosts over 30,000 stores and is now offering two versions of their software: the more feature rich V1 and the easy to use (but still developing) V2. Volusion gives merchants the option of choosing between the two.

So, which of these shopping cart solutions should you choose? Well, it depends.

3dcart and Volusion both come with unique advantages and disadvantages, and your choice will depend on your business’s needs. To learn which solution is right for your online store, keep reading. We’ll compare the two shopping carts head-to-head in categories such as pricing, ease of use, and web design. Read on.

Don’t have time to read an entire article? Take a look at our top-rated eCommerce solutions for a few quick recommendations. Every option we present here offers excellent customer support, superb web templates, and easy-to-use software, all for a reasonable price.

Web-Hosted Or Licensed

Both platforms are web-hosted.

Hardware & Software Requirements

None. You just need a computer, secure internet access, and an up to date browser.

Pricing

Winner: 3dcart

3dcart and Volusion follow similar pricing models. Both services are billed on a monthly basis, no contract required, with advanced features included in higher level plans. If you commit to a year-long purchase, you can benefit from a discount of 10%. Keep in mind that many software solutions do not offer refunds on year-long purchases, so don’t commit to a full year until you’re sure the platform will work for you.

3dcart determines pricing levels by the number of staff users and availability of features. All plans beyond the startup plan come with unlimited products and bandwidth. Take a look at a brief breakdown:

  • Startup: $19/Month
    • 1 Staff User
    • 100 Products
    • Sell Up To $10K/Year
  • Basic: $29/Month
    • 2 Staff Users
  • Plus: $79/Month
    • 5 Staff Users
  • Pro: $229/Month
    • 15 Staff Users

3dcart also makes an enterprise platform available for any merchant with an annual revenue of over $400K/Year. There are also discounts available for charities and non-profits.

Pricing for Volusion differs between their two versions: V1 and V2. The most notable difference is that pricing for V1 does not include any transaction fees; however, bandwidth on this plan is limited and bandwidth overage fees apply. On the other hand, V2 comes with unlimited bandwidth, but merchants will have to pay transaction fees on all their sales. See both pricing models below:

V1 Pricing

  • Mini: $15/Month
    • 1GB Bandwidth
    • 100 Products
  • Plus: $35/Month
    • 3GB Bandwidth
    • 1,000 Products
  • Pro: $75/Month
    • 10GB Bandwidth
    • 10,000 Products
  • Premium: $135/Month
    • 35GB Bandwidth
    • Unlimited Products

V2 Pricing

  • Personal: $25/Month
    • Unlimited Products & Storage
    • 2% Transaction Fee
  • Professional: $75/Month
    • Unlimited Products & Storage
    • 1% Transaction Fee
  • Business: $135/Month
    • Unlimited Products & Storage
    • 0.5% Transaction Fee

When we compare 3dcart and Volusion, we can see that monthly rates for each pricing level are similar, with Volusion offering cheaper premium level plans. However, Volusion also charges fees in addition to these monthly rates (either bandwidth overage fees or transaction fees, depending on the version). For this reason, we’re awarding the category to 3dcart.

Get Started With 3dcart

Get Started With Volusion V1

Get Started With Volusion V2

Ease Of Use

Winner: Volusion

3dcart and Volusion both claim to be easy to use solutions. Let’s take a closer look at each software.

3dcart offers all potential users a risk-free, 15-day trial, so you can test out the platform for yourself without handing over any credit card information.

When you log in, you’ll get to explore 3dcart’s dashboard. 3dcart organizes all features in a toolbar on the left. Use categories and subcategories to navigate the software. Use video tutorials to learn the basic procedures.

Adding a product to your store is a two-step process.  First, you have to input and save basic product information. Once you’ve saved that page, you’ll be able to add in more detailed product information. For example, you can adjust shipping, inventory, and SEO settings.

3dcart is relatively easy to learn, though you may have difficulty locating features initially. Some features are buried in places you wouldn’t expect under titles you might not know to look for. Discounts features, for example, are available under “Promotion Manager.” Overall, we give 3dcart a four out of five stars in ease of use.

Volusion also offers trials of their software. You can sign up for free 14-day trials of both V1 and V2. Let’s start with V1.

When you log into your trial, you’ll find this dashboard:

Use tutorial videos to quickly learn your way around.

As it is with 3cart, adding a product on Volusion is a two-step process. First, add your basic product information. When you’ve saved that, you can add advanced information like SEO and shipping details along with more product descriptions.

While we don’t think Volusion V1 has the easiest dashboard in the eCommerce industry, it shouldn’t take too long to learn. You’ll find plenty of features available in the tool bar up top; you just have to figure out how to implement them the first few times.

Volusion V2 is the company’s newest attempt to make an easy to use eCommerce platform. The software is still in development, and while it is missing a few features, the UI is looking pretty good.

We’d still like to see a bit more work done to this admin. In particular, we’d like to see subcategories added to the toolbar on the left. This would make navigation require fewer clicks, which can really add up for online sellers.

V2’s “add a product page” is inviting in its simple and colorful design.

We have experienced some frustration with V2’s simple design, however. V2 tends to railroad users through basic operations, which can be a pain when you don’t need the help.

For example, when you go to set up a discount, you will encounter this screen:

You have to select the appropriate options before you’ll be presented the more typical discount creation page:

I would rather enter my information first into this second page. I don’t find the first page to be particularly helpful.

Volusion’s goal with V2 was to create a platform that’s easier to use, and they accomplish that goal. Personally, however, if I were to choose a version of Volusion, I would still pick V1. I think it’s worth learning a slightly more difficult software in order to access better features.

With so many versions of these software available, it’s difficult to directly compare 3dcart and Volusion. As far as ease of use goes, I think 3dcart and V1 are comparable, and V2 is slightly easier to use.

For this reason, we’re giving ease of use to Volusion.

Features

Winner: 3dcart

To get the best idea of these shopping carts’ features, a good plan is to visit each platform’s website and review the full list. However, if you don’t have time to do that just now, we’ll provide a brief overview of a few special features that each software offers below.

3dcart offers users lots of features, even at the lowest pricing plan. Here are a few:

  • Sell Digital: Sell digital products alongside your physical products.
  • Checkout Options: Choose either one-page or three-page checkout.
  • Automatic Calculators: Use tax and shipping calculators to generate real-time quotes.
  • Abandoned Cart Saver: Email customers to remind them to complete their orders.
  • Built-In Blog: Boost your brand and SEO with a blog.
  • SmartCategories: Create an “On Sale” category to showcase items.
  • Bulk Import / Export: Migrate platforms or make large scale edits with import and export features.
  • POS: Sell in-person with 3dcart Point Of Sale.

As you might expect, Volusion’s two versions come with different feature sets. Here are a few V1 features:

  • Abandoned Cart Reports & Emails: Encourage more conversions.
  • Allow Reviews: Let customers leave reviews on your products.
  • Returned Merchandise Authorization (RMA) Tool: Easily process returned products.
  • Sell On Facebook, Amazon, eBay: Sync channels with your store and manage your multichannel orders from Volusion.
  • Content Delivery Network (CDN): Use a CDN to deliver site content faster.

And here are features for V2:

  • Instant Search: Let customers search products on your storefront.
  • Checkout On Your Domain: Customers will not be redirected to a Volusion subdomain at checkout (available for merchants on the Professional and Business level plans).
  • Shipping Features: Create shipping options like signature-required shipments, discounted shipping, and flat rate shipping.
  • Bulk Import: Use CSV files to import new inventory in bulk.
  • Returned Merchandise Authorization (RMA) Tool: Process returns easily.
  • Dropshipping App: Use Volusion’s already-integrated dropshipping app to fulfill orders without handling merchandise.

3dcart is well known for their robust feature set. Volusion, on the other hand, is still working on expanding their feature set to better match their competitors’. 3dcart wins this one.

Get Started With 3dcart

Get Started With Volusion V1

Get Started With Volusion V2

Web Design

Winner: Volusion

As hosted software, 3dcart and Volusion work to provide elegant, easily customizable design templates for their customers.

3dcart users can find 90 free themes in 3dcart’s marketplace, all of which are mobile responsive. These themes are rather middle-of-the-road. They aren’t spectacular, but they aren’t ugly.

3dcart also has a few dozen premium themes available for purchase. These themes cost $99-$199.

Sellers can edit these themes in a variety of ways. Tech savvy users can edit the HTML and CSS, and less experienced users can use the WYSIWYG editor to make changes to your store’s language (like buttons, tabs, etc.). 3dcart also has a drag and drop available for merchants who request it, but it isn’t a very strong editing option.

Volusion features different themes for V1 and V2. V1 has a selection of 46 themes, 11 of which are free. V1 also sells premium themes at $180.

V2 has a much smaller set of themes–just 14–and all of them are free and mobile responsive. There do not appear to be any premium templates available for V2.

Theme editing between the two versions is different as well. V1 users are equipped with code editing tools. You can use HTML and CSS editors. There are also a WYSIWYG editor and visual style editor, which you can use to adjust and add blocks of content to your site.

Theme editing with V2 is much more focused on ease of use. You can use V2’s visual editor to make larger changes without touching the code. Or, if you’d prefer, you can make changes directly to the CSS.

While 3dcart provides more template options, we think Volusion has more user-friendly editing tools. Volusion wins web design.

Integrations & Add-Ons

Winner: 3dcart

3dcart’s marketplace features plenty of add-ons that offer a variety of features, including order management, shipping, security, social media, dropshipping, channel management, advertisement, and more. There’s also a RESTful API that developers can use to build more customizations and connections.

Volusion also has a strong app marketplace for merchants on the V1 version. There are over 70 integrations available for shipping, email, accounting, and more.

V2, on the other hand, does not provide so many options. There are only 22 applications currently available. It’s worth noting, however, that one of those applications is Zapier, which facilitates connections to many, many more integrations. Zapier is a paid service.

Both versions of Volusion also have APIs available for further development.

We’re basing our decision for this category on numbers. 3dcart wins!

Payment Processing

Winner: 3dcart

3dcart connects with over 100 payment gateways. You’ll have plenty of options.

Both versions of Volusion connect with significantly fewer payment gateways. V1 has 30+ payment gateways, and V1 only connects with two options: PayPal and Stripe (if you connect with Stripe, you can also enable Apple Pay).

In addition, Volusion offers its own in-house payment service for V1 merchants only: Volusion Payments. Volusion Payments lets you process transactions for around 2.15% + $0.30 per transaction with no monthly fee (note: this rate is a ballpark number. Your actual rates may be lower or higher). Volusion Payments requires users to sign a three year contract. If you terminate this contract after the 45 day grace period, you will be charged a $99 termination fee. While we’re happy that Volusion has its own payment services, we are displeased with the way they provide information about the services. Volusion is not very upfront about their fees on their website. We wish they were more transparent.

We’re giving the category to 3dcart.

Customer Service & Technical Support

Winner: Tie

All 3dcart plans come with personalized support via email, live chat, and phone. Self help support options include a knowledge base, video tutorials, a support forum, webinars, and an e-university. 3dcart’s response times are good for inquiries via phone or web ticket. However, their response times for live chat support are significantly delayed. Essentially, “live chat” is just another way to submit web tickets. It takes hours for support reps to get back to you.

Customer support is the same for both versions of Volusion. All plans (except Mini on V1 and Personal on V2) come with 24/7 support via phone, chat, and email. Self help resources include a knowledge base, webinars, video tutorials, a blog, and guides. There are mixed reviews only about the quality of Volusion’s customer support. Some have great experiences, others don’t.

Negative Reviews & Complaints

Winner: Tie

Every shopping cart comes with its fair share of negative reviews. Here’s what users dislike about each platform:

3dcart

  • Poor Customer Service: Users claim customer support is slow to respond to inquiries. Note below in the “Positive Reviews” section that this is not a universal experience.
  • Plain Templates: 3dcart’s templates aren’t bad, but they lack pizzaz.
  • Expensive Add-Ons: The cost of using multiple integrations and extensions can add up.

Volusion

  • Additional Fees: Merchants on both versions face additional fees: bandwidth overage fees on V1 and transaction fees on V2.
  • Dated Software: Users complain that Volusion’s features are not up-to-date with cutting edge software.
  • Misleading Sales Reps: I have seen a lot of reports of misleading sales tactics. It’s worth noting that Volusion has recently put a lot of work into improving their support system, and they claim higher levels of customer satisfaction.
  • No Free SSL On V1: Merchants on V1 have to purchase their own SSL certificate. These are normally included for free with hosted software.

Positive Reviews & Testimonials

Winner: Tie

Despite these negative reviews, there’s still a lot of good things to say about both of these platforms. Here’s what users love about 3dcart and Volusion:

3dcart

  • Low Price: 3dcart’s prices are competitive with other leading eCommerce software.
  • Good Customer Support: Some users have positive experiences with 3dcart’s support team.
  • Easy To Use: 3dcart’s UI is easy to learn, no matter what your technical ability level is.
  • Many Features Built In: 3dcart offers a robust feature set right out of the box. You’ll be able to access advanced features without add-ons.

Volusion

  • It Works: Users like that they can get started right away with all the necessary features. In addition, Volusion users say the software is bug-free, which is a huge plus.
  • No Transaction Fees On V1: Merchants on V1 do not have to pay transaction fees. They just need to monitor their bandwidth usage to make sure it stays within limits.
  • Ease Of Use: Volusion’s UI are very user friendly, especially on V2.

Final Verdict

Winner: 3dcart

It’s a close race, but in the end, 3dcart takes the lead. A strong feature set, low pricing, and high ease of use make 3dcart an excellent eCommerce platform for many merchants.

Despite the results of this comparison, Volusion may still be the right choice for your business. Volusion’s two versions give merchants a level of choice that 3dcart can’t offer. You may find that V1 or V2 fits your needs perfectly.

Whichever you choose, we hope you’ll consider signing up for a free trial of the software before you purchase. You can learn a lot from just a couple of hours exploring a software’s admin panel. Click the links below to get started with a trial of 3dcart or Volusion.

Get Started With 3dcart

Get Started With Volusion V1

Get Started With Volusion V2

The post 3dcart VS Volusion appeared first on Merchant Maverick.

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What is Shared Hosting?

What is Shared Hosting

Shared Hosting is a hosting product that shares server resources across several hosting accounts. Shared Hosting is used as an affordable, straightforward hosting solution for the majority of websites.

How Shared Hosting Works

Shared hosting is quite literal. There’s no technical meaning – you are simply sharing a server with other websites. A shared hosting server runs resource management software that is configured & maintained by a hosting company. They allocate & manage resources across accounts. The accounts are fully private & do not interact with other accounts.

Imagine real-world housing for a second. A shared hosting server is kind of like a condominium. Even though each owner fully owns the unit as a property owner – the actual structure & property is shared as commons. Each condo can come with its own amenities & floorplan. The owner can do whatever they want as long as it does not impact the overall building or trash the common property.

A shared server is configured to operate smoothly & without interruption across accounts. But since resources are shared, the hosting company can (and does) impose limits & rules on each account to prevent any downtime for all accounts.

What Shared Hosting Is Used For

Shared Hosting is used for running most of the websites on the Internet. Given the resources of a typical server and the demands of a typical website, most website owners do not need anything else. With a shared server – you know generally what rules & limits you have, and you trust the hosting company to provide those resources to run your website.

If you know how many visits you receive, and how efficient your website is – then you can pay a locked-in price for those resources.

Going back to the condominium analogy, as long as you know how many people will be living at your condo and what your typical day looks like (which is most people) – the shared structure makes sense.

Often I’ll see publishers switch away from a shared hosting plan around 25,000 to 30,000 visits per month (that’s when I upgraded). For an ecommerce site, I’ll often see the switch happening around 10,000 visits per month.

Now – both of those numbers are not benchmarks. Your numbers can vary wildly depending on the exact specifications of your website. It always pays to check your own memory, bandwidth, and CPU usage on your hosting account’s cPanel page.

It also pays to understand your traffic patterns, your hosting company’s customer support – and how your website runs.

Shared hosting has some notoriety for crashing under high traffic spikes. But that misses the bigger story. Usually all the accounts on a given server are not spiking at the same time. Unless you are wildly out of proportion with your website – even a good shared host can handle plenty of traffic.

Back in 2013, I wrote a personal blog post that went viral – in quite a big way. I was on a shared server at HostGator. I gave support a heads up when a big website picked up the piece. I implemented a static cache of the page. My site handled 10,000 visits in an one hour fine.

Now shared hosting certainly can (and does) crash. Plenty of sites outgrow them – and there are plenty of other flavors of hosting products.

Shared Hosting Differences

Shared Hosting exists on a spectrum of hosting products. Here’s how it differs.

Shared Hosting vs. VPS Hosting

Shared Hosting offers fewer dedicated resources than VPS hosting. Often they will be the same server – but with VPS, more is pre-allocated rather than shared. It’s kind of like a townhome vs. a condominium. They are both private property within a building. But – with a townhome, everything is allocated (including the land and attic space). With a condominium, a lot more is shared.

With shared hosting, you have to share all of a server’s resources with the other websites on your server. This means that you can usually get a much better price than VPS – and you can usually get the same performance since the hosting company will work to keep the server load balanced.

However, a VPS hosting plan will offer more control and more freedom. You’ll know exactly how much your website can handle – because you know that another spiking website won’t affect yours.

Shared Hosting vs. Dedicated Hosting

Shared Hosting offers dedicated resources on a single server that is shared with other accounts. Dedicated hosting offers the entire server for your use. You are basically leasing a server with support & top tier connection to the Internet.

Shared Hosting vs. Cloud Hosting

Shared Hosting offers dedicated resources on a single server whereas Cloud Hosting decentralizes your website files & databases across thousands of servers everywhere. With shared Hosting, you pay for agreed-upon resources. With Cloud Hosting, you pay for use.

It’s kind of like purchasing a townhome vs. having some sort of AirBnB subscription where you can stay anywhere, anytime, as long as you pay.

With Cloud Hosting, you basically have unlimited resources – but you pay for each use. With Shared Hosting, you pay a stable price for stable resources. It’s like an a la carte all you can eat buffet vs. ordering an entree for a single price.

Confusingly, many hosting companies mix and match the advantages and disadvantages of each. A common combination is to use Cloud Hosting as backup for Shared Hosting for a set price.

Cloud Hosting is also rarely bundled with customer support. Cloud providers are all the big tech companies like Google, Amazon, Oracle, and Microsoft. It’s a commodity for sale.

Now – some hosting companies are creating innovative hosting plans that bundle support and pre-purchased credits for a single priced Cloud Hosting plan.

However, in that case, you are still paying for uses rather that resources. It’s just that you are pre-purchasing the uses.

What To Look for in Shared Hosting

Since you are paying for shared resources, shopping for Shared Hosting is simpler than shopping for other hosting products.

You are really looking for –

  • Server Resources & Performance (memory, bandwidth, processors, etc)
  • Account Rules & Limits (ie, databases, domains, disk space)
  • Customer & Technical Support
  • Account Management & Ease of Use
  • Server Configurations & Software
  • Plan Bonuses (ie, automated backups, etc)

Shared Hosting Providers

I’ve used quite a few Shared Hosting providers both for my own projects and for clients. Here’s the main 4 companies that I’ve used & really liked. I receive customer referral fees, but all the data & opinion is based on my professional experience.

Name Best if you want… Features!
InMotion …high-performance & independent-owned w/ great support. See Features.
HostGator …overall value w/ good pricing, support & unmetered features. See Features.
SiteGround …good support & advanced features w/ plans to grow. See Features.
Bluehost …name-brand hosting w/ good support, pricing & clean interface. See Features.

I also created a more in-depth best shared hosting guide with a quiz here.

Additionally, using a shared host will perform much better if you understand the basics of how servers & speed works. I wrote a Beginner’s Guide to Website Speed & Performance here.

The post What is Shared Hosting? appeared first on ShivarWeb.

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What is Cloud Hosting?

What is Cloud Hosting

Cloud Hosting is a hosting product that distributes your website data among an entire network of data centers with near infinite resources. Cloud hosting usually charge per use rather than per resource feature. Cloud hosting is provided by the big tech companies like Amazon, Google, Oracle, Microsoft and IBM – but is sometimes resold via traditional hosting brands who bundle customer support.

How Cloud Hosting Works

Usually website files live on a hosting server that is leased by a hosting company. A cloud is an entire network of data centers that host website files in a distributed & decentralized fashion. It gets way more technical than that – but basically it’s just raw server resources for rent based on use rather than renting a part of a server.

Imagine real-world housing for a second. Traditional hosting is like buying a house, townhouse or condominium. You buy it and you can do whatever you want. Cloud hosting is like having access to any house anywhere in the world whenever and wherever – you just have to pay per night for whatever house you use.

The actual cloud is built by the biggest tech companies in the world. There are not that many. Amazon is the biggest. They are closely followed by Google, Microsoft, Oracle, and IBM.

Cloud hosting as a product is also something sold by traditional hosting companies. They usually do not have their own clouds. Instead, they pre-purchase and bundle credits on a big tech cloud.

This product works because none of the big cloud providers give tech support – at all. None. Also, you never really know how much your bill will be. I’ve had a small site on Google’s cloud for over a year. I think it has cost a few dozen dollars – all covered by my sign up credit. But most sites with a few thousand visits per month can run between $10 and $40 per month depending on how big and complex their site is.

What Cloud Hosting Is Used For

Cloud Hosting is used for running websites that need varying resources and want unlimited performance. The only time your site will ever go down is if Google or Amazon go down. That happens – but it’s usually only for minutes and it makes international news.

If you know how many visits you receive, and how efficient your website is – then cloud hosting can be insanely cheap. You can host a site on the cloud directly for pennies. But if you have even a bit of traffic – then your costs will be in the ballpark of traditional hosting…with no real cap.

Moving to the cloud is usually done by website owners who know & find an advantage in managing their website’s performance. You can get very responsive and very reliable websites in the cloud. But there’s also a tradeoff with complexity, overall value, and cost.

I’ve had my most maddening consulting work on 100% cloud hosted websites (I’m looking at you Microsoft Azure) when the client absolutely did not need cloud hosting.

But cloud hosting will also serve a really useful complementary role – especially for storage or mirroring. Some hosts provide cloud credits for automated backups, media storage, and traffic spikes.

What To Look for in Cloud Hosting

Since you are paying for use, shopping for cloud hosting is different in many ways.

You are really looking for –

  • Cloud Setup
  • Customer Support (how much they’ll help with setup)
  • Prices per Projected Use
  • Plan Bonuses (ie, automated backups, etc)

Best Cloud Hosting Providers

I’ve used a few Cloud Hosting providers both for my own projects and for clients. Here’s the main 5 companies that I’ve used & really liked. I receive customer referral fees, but all the data & opinion is based on my professional experience.

Name Best if you want… Features!
SiteGround …great overall value, high resources w/ great customer support. See Features.
HostGator …unlimited bandwidth w/ affordable pricing tiers. See Features.
CloudWays …very high performance w/ great customer support. See Features.
Google …to run your site on the cloud that runs Google. See Features.
Digital Ocean …developer-focused platform w/ fast, global deployment. See Features.

Additionally, using a cloud hosting plan will not automatically solve your website speed issues. I wrote a Beginner’s Guide to Website Speed & Performance here.

The post What is Cloud Hosting? appeared first on ShivarWeb.

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QuickBooks Desktop Payroll Pricing And Features

As an employee, the payroll process seems like a piece of cake. You wait until every second Friday, grab your paycheck deposit, and that’s it! But from the employer’s perspective, payroll is much more complicated.

More goes into payroll than meets the eye, like making sure your company is set up for payroll taxes, properly recording all of your employee’s tax information, and staying on top of paydays. Luckily, accounting software programs like QuickBooks offer payroll features and provide plenty of resources to help you learn how payroll works and what your payroll obligations are.

This post will cover the cost and features of each QuickBooks payroll plan and guide you through how to choose which plan is right for your business.

QuickBooks Payroll Plans & Pricing

Looking into purchasing QuickBooks Payroll? QuickBooks Desktop offer three payroll plans: Basic, Enhanced, and Assisted. Each option varies by features, automations, and price.

Every QuickBooks Desktop payroll option is compatible with QuickBooks Desktop Pro, QuickBooks Desktop Premier, and QuickBooks Desktop Enterprise. (If you use the Gold or Platinum version of QuickBooks Enterprise, payroll is already included in your subscription).

Let’s break it down.

Basic

QuickBooks Basic Payroll costs $29/mo + $2/per employee (though Intuit usually offers a discount for QuickBooks payroll). This is the smallest payroll plan. With QuickBooks Basic Payroll, you can process your payroll and pay employees by check or direct deposit.

Basic Payroll also includes:

  • Instant paychecks
  • Pay W-2 employees
  • Pay 1099 employees
  • Free direct deposit
  • Payroll support

The one drawback of Basic payroll is that it does not include any of your payroll tax forms. You’d have to buy tax forms separately and file them on your own.

Enhanced

QuickBooks Enhanced Payroll costs $45/mo +$2/mo per employee (though Intuit usually offers a discount for QuickBooks payroll). Enhanced payroll is QuickBooks Desktop’s do-it-yourself payroll option. You can process your payroll and file your taxes directly through QuickBooks.

Enhanced Payroll includes:

  • Instant paychecks
  • Pay W-2 employees
  • Pay 1099 employees
  • Free direct deposit
  • E-filing for W-2’s
  • Free tax forms
  • Payroll support

Assisted

QuickBooks Assisted Payroll costs $109/mo + $2/per employee (though Intuit usually offers a discount for QuickBooks payroll). This plan is aptly named as QuickBooks processes your payroll for you and automatically files your payroll taxes. QuickBooks Desktop Assisted handles the payroll set up for you as well.

Full-Service Payroll includes:

  • Instant paychecks
  • Pay W-2 employees
  • Pay 1099 employees
  • Free direct deposit
  • Automatic tax filing
  • Free tax forms
  • No tax penalties
  • Free year-end forms
  • Automatic payroll setup
  • Payroll support

With this plan, all you have to do is make sure your employee’s hours are entered into QuickBooks and the rest is taken care of for you.

Which QuickBooks Payroll Plan Is Right For Me?

When it comes to choosing the best QuickBooks Desktop Payroll plan, it ultimately comes down to how much you can afford and how much work you want to do personally.

To help you determine which QuickBooks payroll plan is best, here’s a side-by-side comparison of all three QuickBooks payroll plans:

Basic Enhanced Full-Service
Pricing $29/mo $45/mo $109/mo
Payroll Support ✓ ✓ ✓
Payroll Processing ✓ ✓ ✓
Payroll Checks ✓ ✓ ✓
Direct Deposit ✓ ✓ ✓
W-2 Employees ✓ ✓ ✓
1099 Employees ✓ ✓ ✓
Tax Forms ✘ ✓ ✓
E-filing ✘ ✓ ✓
Automatic Payroll Processing ✘ ✘ ✓
Automatic E-Filing ✘ ✘ ✓
Payroll Setup ✘ ✘ ✓
Year-End Forms ✘ ✘ ✓

If you are comfortable running payroll and handling taxes yourself, the Basic or Enhanced plan might be best. If you don’t feel good about running payroll yourself or don’t have enough time to do so, the Assisted plan might be a better choice.

Make sure to check your budget and see which payroll plan you can afford as well. If you are a small startup with a tight budget, you might have to stick with the Basic plan and spend some time learning how to run payroll. If this is the case, don’t worry. We’ll teach you everything you need to know about processing payroll in the rest of this post.

Where To Buy QuickBooks Payroll

There are a few ways to purchase QuickBooks Desktop Payroll: on Intuit’s site or through one of QuickBooks’ resellers.

Office supply stores, like Staples or Office Max, often sell the software. Retail stores like Walmart and Best Buy — and even online giants like Amazon — also carry QuickBooks Payroll software. Often, the software is bundled with the purchase of QuickBooks Desktop Pro, QuickBooks Desktop Premier, or QuickBooks Desktop Enterprise.

If you are a QuickBooks Enterprise Gold or Platinum user, then your QuickBooks subscription already comes with payroll support.

QuickBooks Desktop Payroll Troubleshooting & Support

Every QuickBooks Desktop payroll plan comes with tech support at no additional cost. When you sign up for payroll, QuickBooks sends you an email containing several of the main support options. However, there are a few additional support options.

Here are all of the ways you can contact QuickBooks Payroll Support:

  • Phone: Call the QuickBooks Payroll phone support number at (800) 450-8459.
  • Payroll Checklist: QuickBooks created a payroll setup checklist to help you gather all of the information you need to set up payroll before you begin the process.
  • Payroll Guide: There is also a QuickBooks Payroll Getting Started Guide that covers everything you need to know about setting up payroll, running payroll, understanding your payroll tax obligations, and provides additional employer resources.
  • Payroll New Customer Center: I highly recommend taking a look at this resource before setting up your QuickBooks Payroll, even if you aren’t new to payroll. First-time payroll software users and users mitigating from other software can both benefit from the guides, videos, and other resources in the Payroll New Customer Center. You’ll also find FAQs and help articles.
  • Contact Form: Within the Payroll New Customer Center there’s a contact option where you can search existing resources for answers to your question or problem. If the answers are inadequate, you’ll can then contact support directly.
  • Help Centers: There is a Basic and Enhanced payroll help center and an Assisted payroll help center. Both features dozens of how-to articles with detailed instructions. The help centers also help troubleshoot issues with QuickBooks Payroll.  Here’s are some common QuickBooks payroll problems and how to resolve them.
  • QuickBooks Community: There is also a QuickBooks Community where users can ask questions and receive answers from other users and QuickBooks’ own team. This is a good spot to look if you’re having issues with QuickBooks Payroll, as someone may have had the same issue before.

Final Thoughts

Now that you know what each payroll plan is capable of and exactly how much each plan costs, you can make an informed decision on which QuickBooks payroll plan is right for you. If you still aren’t sure, take advantage of the free 30-day payroll trial to see if QB payroll is right for your business.

If you do decide to use QuickBooks, be sure to check out our QuickBooks Desktop Pro 101 series to learn how to set up QuickBooks payroll, run payroll, use direct deposit, and more.

The post QuickBooks Desktop Payroll Pricing And Features appeared first on Merchant Maverick.

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7 Shopify Dropshipping Apps

Dropshipping is the sweetest gig in eCommerce, and sellers and advertisers everywhere sing its praises. They claim all you have to do is select the most profitable dropshipping products, and the dollars will roll on in. And while we are skeptical of these claims (check out our article 7 Reasons To Rethink Drop Shipping), for some merchants — particularly those who have done their research, found a dropshipping niche, and sell products in a traditional way as well — dropshipping really does work.

Just run a quick search on YouTube, and you’ll find dozens of videos from bold teenagers who have made tens of thousands of dollars running dropshipping sites. If you look closer at some of these videos, you’ll find another commonality: most of these dropshipping success stories came about on the Shopify platform.

Shopify (read our review) is one of the most popular shopping carts in the eCommerce industry, especially for US and Canadian merchants. Shopify specializes in ease of use and simple, sleek design.

As a SaaS (software as a service) platform, Shopify manages the technical aspects of operating an online store, including the hosting and site security. You’re only responsible for designing your site, adding content, and fulfilling orders. Shopify users benefit from simple daily operations and 24/7 access to a support team.

And if you choose to dropship with Shopify, your business operations will be simplified one step further. By following the dropshipping model, you essentially outsource your whole fulfillment process to your suppliers. When a customer places an order on your site, instead of picking, packing, and shipping the product yourself, you place an identical order with your supplier. The supplier will then ship the product directly to your customer. The product never reaches your hands.

If you’d like, you can go about this dropshipping process manually. For every order on your site, you head over to your chosen marketplace–often sellers use AliExpress–and place the order again.

Or, you could make the process more automatic with an app from the Shopify marketplace. Shopify dropshipping apps let you connect your store to one or more supplier marketplaces. Products will be easier for you to add to your site, and the fulfillment process will be much simpler (in some cases, you just need to click “Place Order” to fulfill).

In this article, we’ll be covering seven of the best dropshipping apps for Shopify users. We’ve rated these apps based on their popularity and overall star ranking on the Shopify marketplace. Take a look at each individual app for more information on their pricing, features, and pros and cons.

To learn more about dropshipping with Shopify, take a look at the official Shopify dropshipping guide. This series includes plenty of great insights into how to start dropshipping on Shopify.

Get Started With Shopify

 

1) Oberlo

Oberlo is one of the most popular dropshipping apps for Shopify, which is why we’re including it first. The Oberlo app approaches dropshipping in two different ways. They allow users to link their Shopify accounts to AliExpress, and they provide their own product catalog from which merchants can select and sell products.

With this app, sellers are able to quickly add products to their Shopify stores and easily place orders with suppliers.

Pricing

Oberlo prices their services based on the number of orders you want to fulfill each month. The highest-level plan will also give you access to advanced features and multiple user seats. Take a look at pricing below:

Starter Plan: Free

  • Up To 50 Orders/Month
  • Shipment Tracking
  • Order Monitoring

Basic Plan: $29.90/Month

  • Up To 500 Orders/Month
  • Shipment Tracking
  • Order Monitoring

Pro Plan: $79.90

  • Unlimited Orders
  • Multiple Users
  • Multiple Sales Channels
  • Advanced Features

Features

Oberlo includes features that allow for automation of dropshipping fulfillment. Take a look at their full feature list on Oberlo’s website or view my abbreviated list below:

  • Import Dropship Products: Find and add products from AliExpress and the Oberlo Marketplace.
  • Fulfill Orders Automatically: All you have to do is click “Order Product” and then confirm.
  • Automatic Updates: Oberlo automatically transfers inventory and price updates from your chosen marketplace (Oberlo or AliExpress) to your Shopify store.
  • Edit Product Listings: Customize product titles, descriptions, and images.
  • Order Tracking: Find out where your shipments are in the delivery process.
  • Multiple Users: Available on the Pro plan. Let multiple employees access your Oberlo account at the same time.

The Oberlo app has received significant praise for its ease of use and ability to streamline the process of uploading new products to a Shopify page. Some users have reported difficulties with getting the app to transfer orders from their store to their suppliers. However, these complaints are very much the minority.

In Short…

Oberlo + Shopify is one of the most popular combinations for dropshipping merchants. If you haven’t looked into Oberlo yet, you should do so now. Check out Oberlo’s page in the Shopify marketplace and then take a look at Oberlo’s website for more information.

2) Spocket

Spocket is a dropshipping marketplace that lets you add products from US, European, and Canadian sellers. Spocket vets these dropship wholesalers to ensure that they offer quality products and customer service. You can benefit from discounts on niche products in the Spocket marketplace and features like automated order fulfillment.

Learn more about Spocket below:

Pricing

Spocket offers a free plan for merchants who choose to include dropship 25 or fewer products. If you’d like to list more products, you’ll have to subscribe to a paid plan.

Free Forever

  • Unlimited Orders
  • 25 Products
  • Real-Time Inventory Update
  • Currency Exchange
  • Global Pricing

Pro: $29/Month

  • Unlimited Orders
  • 250 Products
  • Real-Time Inventory Update
  • Currency Exchange
  • Global Pricing
  • Premium Products
  • Branded Invoicing

Empire: $199/Month

  • Unlimited Orders
  • Unlimited Products
  • Real-Time Inventory Update
  • Currency Exchange
  • Global Pricing
  • Premium Products
  • Branded Invoicing

Features

Take a look below at a few of the features that come included with every Spocket plan or view their webpage for more detailed information:

  • Products Ship Quickly: You can expect products to ship within 5-7 day (or 2-5 days locally). This may not seem fast in relation to Amazon Prime, but compared to many dropshipping suppliers, it is speedy.
  • One-Click Fulfillment: Place orders with your suppliers with just one click.
  • Discounted Products: Spocket offers a 30%-60% discount on all products to give you a higher profit margin.
  • Branded Invoices: Customize your invoices and add your logo.
  • Inventory Updates: Make sure you only sell products suppliers have on hand.

Merchants are big fans of those branded invoices; your customers will receive a branded insert in their shipments with your store’s logo. Merchants also like that Spocket is easy to use and features many desirable products. Some merchants, however, are discouraged by the amount of “Premium Products,” which you must pay to access. Spocket can also be difficult to contact at times, especially in their role as a supplier.

In Short…

If you’re looking to find good products quickly, look no further. Spocket has done much of the grunt work on your behalf. Sign up for a free plan to take a look at what they have to offer. Visit Spocket’s page in the Shopify marketplace or view Spocket’s website to learn more.

3) Spreadr

Spreadr is different from the above apps because, in addition to providing a connection to a marketplace, Spreadr allows merchants to bring in affiliate income.

Use Spreadr to import products from Amazon to your Shopify store, and either dropship those products or market them in exchange for a commission.

The best part of Spreadr’s affiliate program is that you don’t just get a commission on the products you market. You will also receive commision on all products visitors click on or purchase when they come through your site.

You should know, however, that you cannot use Spreadr to fill an entire online store. To qualify for this app, you must first fill your site with original content, whether that be products, posts, or reviews.

Pricing

Spreadr offers their application at one flat rate: $5.00/Month.

Try out the app for free with a 7-day Free Trial.

Features

Because Spreadr’s services are available at one rate, all merchants can expect to access the same features, no matter what. Take a look at Spreadr’s site for more info, or view my list below:

  • One-Click Upload: To upload a new product, just copy-paste the Amazon product URL and click “Add.”
  • Customize Product Descriptions: Make changes to product descriptions, optimize for SEO, and customize product titles.
  • Commissions: Make up to a 10% commission on all purchases (including purchases customers make on products you don’t list).
  • Use Amazon For Dropshipping: Instead of collecting commision, you can choose to use Amazon as a dropshipping source. Or, you can collect orders and fulfill them yourself.
  • Seamless Look: Amazon products appear on your site just like your own products. The only difference is that instead of an “Add to Cart” button there will be a “View on Amazon” button.
  • Locally Stored Product Information: Store product images and information on your Shopify website in order to resize images and display information faster.
  • Enable Auto-Sync: Automatically update price and inventory levels to match Amazon.
  • Bulk Import: Import thousands of Amazon products in minutes.

Spreadr users love that the affiliate program is quick and easy to implement. While some merchants have a bit of trouble setting up their site, the vast majority are able to get things working very quickly.

In Short…

Spreadr is a great way to start Amazon dropshipping on your Shopify store or to just make a buck from commissions. Try out a free 7-day trial by signing up on their page in the Shopify marketplace or read more on the Spreadr website.

4) AliExpress Dropshipping

This app from Appfreaker does exactly what you might anticipate. AliExpress Dropshipping for Shopify lets merchants easily import items from AliExpress and order those items through a semi-automated process.

The app also includes a Chrome extension that allows you to import products and edit product information as you browse.

Keep reading for more information on dropshipping with AliExpress, including pricing and features.

Pricing

AliExpress Dropshipping is available through a subscription plan, but you can try it out for free with a 7-day trial.

Take a look below at a breakdown of pricing for the application. Pricing is based on the number of items you list on your site, and each step up in pricing gives you access to more Shopify dropshipping suppliers:

Basic Plan: $5/Month

  • 5,000 Items
  • Unlimited Orders
  • Products Imported From AliExpress

Standard Plan: $10/Month

  • 10,000 Items
  • Unlimited Orders
  • Products Imported From AliExpress PLUS
    • Alibaba
    • DHgate
    • Banggood
    • Tmart
    • LightInTheBox
    • MiniInTheBox
    • Sammy Dress
    • GearBest

Pro Plan: $20/Month

  • 20,000 Items
  • Unlimited Orders
  • Products Imported From All Of The Above

Features

View all features on Appfreaker’s website or view a shorter list below:

  • Search Products: Search and import products within the application. Begin selling those products quickly.
  • Fulfill Orders: Take advantage of AliExpress Dropshipping’s semi-automated process. You just need to click “Order Product” and then enter payment information. Your customers’ shipping info will be imported for you.
  • Automatic Daily Updates: Update your products pricing and inventory levels as the information changes on AliExpress.
  • Chrome Extension: Take advantage of the single click import.
  • Edit Product Info: Edit product descriptions and images to better match your brand.
  • Pricing Rules: Set rules to update pricing in bulk as you import products.

Users comment frequently on how they’ve received good support from the platform. They often name specific representatives, which makes me believe they were encouraged to leave a review by the company. Nevertheless, these reviews seem to be genuine. Negative reviews include complaints that the user interface is outdated and that suppliers are slow to fulfill orders. Some customers also cite trouble with getting the app to autosync pricing information.

In Short…

AliExpress Dropshipping is not a perfect application, but it is a good one for those who want an easier way to import and sell AliExpress items. Take a look at the Shopify Marketplace for more information and to sign up for that free 7-day trial, or view their website.

5) Importify

Importify allows you to connect your Shopify site with the most popular marketplaces. These marketplaces include Amazon, Aliexpress, Etsy, Walmart, and DHgate.

You can use a Chrome extension to import products, and you’ll be able to customize product info like images, variants, and descriptions.

If you subscribe to Importify’s Gold Plan (see pricing info below), you’ll get access to semi-automatic fulfillment for Amazon, AliExpress, and DHgate.

Pricing

Importify is available on a subscription model. You can try out the software for free with a 1-day free trial. (A single day is the shortest trial period I have ever seen, and I can’t imagine you’ll get a good feel for the software in that time, but at least it’s something?)

Take a look at pricing information below. Note that the higher up you move in the pricing tiers, the more features you’ll be able to access.

Basic: $14.95/Month

  • Import Products From Less Popular Marketplaces
    • (Take A Look At Importify’s Supported Websites)
  • Shopify To Shopify Importer
  • Product Customization
  • Pricing Automation
  • Free Chrome Extension
  • 24/7 Customer Service

Premium: $27.95/Month

  • All Of The Above PLUS
  • Products Import From AliExpress & Amazon

Gold: $37.95/Month

  • All Of The Above PLUS
  • Semi-Automatic Order Fulfillment From Aliexpress, Amazon, DHgate, DropshipperUS

Features

As always, you can view a full list of features on Importify’s website. Take a look at my favorite features below:

  • Product Customization: Make products your own by editing product info like pictures, variants, product titles, and descriptions.
  • Price Automation: Set smart pricing rules so that your products are automatically priced at import.
  • Chrome Extension: Filter marketplaces to find the best products with fast delivery from trusted sellers.
  • Order Fulfillment: Available on the Gold Plan. Take advantage of semi-automatic order fulfillment.

Customers appreciate Importify’s responsive customer support. They also love that Importify gives you the ability to take your pick of multiple suppliers and marketplaces — particularly useful if you have fairly niche products that may be hard to find in one place. The biggest downside to the software is that in order to access AliExpress and Amazon, you’ll have to subscribe to a Premium or Gold Plan. What’s more, semi-automation is only available on the Gold Plan. This could make Importify one of the more expensive options, depending on your business’s needs.

In Short…

I have some concerns with Importify, mostly that you have to pay more to access AliExpress and Amazon, and only the highest level plan offers semi-automatic fulfillment. You can find these features available at a much lower cost with many of the applications I’ve already included in this list.

On the other hand, Importify allows merchants to list products from multiple marketplaces, which is a feature that’s a bit harder to find with other applications. So, if you are an eCommerce vendor who wants to include products from many different marketplaces, Importify may be the way to go. Visit the Shopify marketplace and Importify’s website for details.

6) Advanced Shipping Manager

Advanced Shipping Manager does just what its name implies. With this app, you’ll have advanced control over your dropshipping process.

Advanced Shipping Manager specializes in two areas: suppliers and shipping. Like other apps, Advanced Shipping Manager connects your Shopify account with many supplier and wholesalers. In addition, Advanced Shipping Manager gives you extensive control over shipping methods and markups.

Keep reading to learn how you can take control of the shipping aspect of your dropshipping business.

Pricing

Advanced Shipping Manager is available at one flat rate: $85/month.

Sound like a lot? I thought so too, but Advanced Shipping Manager guarantees that you will see a return on your investment within your first month on the software, or they’ll refund your first month’s subscription.

Features

Advanced Shipping Manager has quite a few features built into their software. I recommend you head over to their website for the full information. I have included a summary below:

  • Origin Zip Code For Items: Create specific shipping rules based on origin zip code, courier, and markups. You can also offer free shipping.
  • Dimensions: Set dimensions for your items to better calculate shipping rates.
  • Ship Individual Items Alone: Mark fragile items as “Ship Alone.” Set shipping costs appropriately.
  • Multi-Box Items: Set weights and dimensions for large, multi-piece products that ship in multiple boxes (like a sectional sofa).
  • Shipping Tables & Real-Time Shipping Rates: Calculate rates any way you’d like.
  • Dropshipping Markups: Set markups for products that are dropshipped.

Advanced Shipping Manager does its job well. Sellers report that the app gives them excellent control over shipping, and software is easy to set up and use. The only potential disadvantage is that the Advanced Shipping Manager’s flat rate is significantly higher than you’ll find elsewhere. (You should note, however, that that is my own personal concern. I have not seen any users complaining about price.)

In Short…

If you aren’t scared off by the $85 price tag, and you’re looking for a way to better manage your shipping, give Advanced Shipping Manager a shot. There’s a lot you can do with the application, and it just might solve your shipping woes. Learn more by going to the Shopify Marketplace and/or visiting Advanced Shipping Manager’s website.

7) Modalyst

Modalyst is a Shopify dropship integration that lets you upload products from three different marketplaces onto your Shopify site. You’ll have access to the Modalyst marketplace (which is the main purpose of the app), and you’ll be able to use a Chrome extension to upload products from Shein and Wish.com.

When you upload a product, you’ll instantly add inventory information, images, product descriptions, and pricing to your store.

Read on to learn if this app is a good integration for your store.

Pricing

Basic Plan: Free Forever

  • 25 Product Limit
  • Unlimited Orders
  • 5% Transaction Fee

Pro Plan: $45/Month

  • Unlimited Products
  • Unlimited Orders
  • Access To Shein.com, Wish.com, Modalyst Marketplace
  • 2% Transaction Fee

Premium Plan: $150/Month

  • Unlimited Products
  • Unlimited Orders
  • Access To Shein.com, Wish.com, Modalyst Marketplace
  • 1% Transaction Fee

Features

See Modalyst’s website for a full list of features. Read my own summary below:

  • Shein.com Integration: Get free standard shipping to the US on orders over $49. Learn more about the Shein.com integration.
  • Wish.com Integrations: Order forms are automatically filled out with customer info. Learn more about the Wish.com integration.
  • One-Click Add: Add products to your site quickly and easily.
  • Real-Time Product Updates: When your products are updated in your supplier’s website, they’ll be updated on your site too.
  • Customize Products: Edit product descriptions, pricing, variants, and images.
  • Pricing Rules: Set rules to price items as you add them.

Modalyst users appreciate that the app is easy to use, and they report having good experiences with customer support. The main complaint I’ve seen is that some customers have experienced inconsistencies with Wish.com, stating that there are occasional discrepancies between Wish.com’s price listings and what you actually pay.

In Short…

Before you make a paid commitment to Modalyst, I recommend you sign up for the free trial. That way, you can browse through Modalyst’s marketplace to get a better understanding of the selling potential for your site. Sign up for a free plan in Shopify’s app marketplace, or view the Modalyst website for detailed information.

Final Thoughts

When it comes to Shopify dropshipping, you have quite a few options to choose from, and each dropshipping app claims that it will help you get rich more quickly and easily than the next.

As you research Shopify dropshipping apps, take every developer’s claim with a grain of salt. Read customer reviews on each application, and sign up for any available free trial.

We recommend that you start your research with the apps we’ve included in this list. They have all been thoroughly tested by the Shopify community, and have emerged with high praise. Test one or two of these Shopify dropshipping apps, and see what a good extension can do for your ecommerce website.

Get Started With Shopify

The post 7 Shopify Dropshipping Apps appeared first on Merchant Maverick.

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The Complete Guide To QuickBooks Desktop Pricing

A Quick Guide To QuickBooks Pro Pricing

The Price Is Right is more than just a funny game show; it’s a real principle that we judge nearly all of our purchases by. If the price is right, then it’s a good investment — if you don’t get enough bang for your buck, you’re likely to walk away and find something else.

If you’re considering purchasing QuickBooks, you’re probably wondering this same thing: how much is this going to cost me? And is that cost worth it?

With three distinct QuickBooks Desktop options, the pricing structure of QuickBooks Desktop can be confusing, to say the least. What’s more, Intuit makes it incredibly difficult to track down prices for all of the additional charges you may face. That’s why we’ve created this post. By the end, you’ll know how much QuickBooks Pro, Premier, and Enterprise cost and be aware of any additional fees you might encounter.

Read on to learn more.

QuickBooks Desktop Products

There are three different QuickBooks Desktop products: QuickBooks Pro, QuickBooks Premier, and QuickBooks Enterprise. These locally-installed desktop accounting programs are similar, with the same UI organization and design. What sets these three programs apart is their features, pricing, and target business type and size.

  • QuickBooks Pro: Ideal for small businesses with 1-3 users.
  • QuickBooks Premier: Ideal for small to medium businesses with 1-5 users.
  • QuickBooks Enterprise: Ideal for large businesses with 1-30 users.

In the next few sections, we’ll cover the pricing structures of QuickBooks Pro, Premier, and Enterprise in more detail. We’ll also discuss the features included with each product and give you some guidance on how to choose the right QuickBooks Desktop edition for your business.

QuickBooks Pro Pricing

You have two options when it comes to buying QuickBooks Desktop Pro (sometimes referred to as QuickBooks Desktop or QuickBooks Desktop Pro). You can either purchase a single QuickBooks Pro license or you can purchase an annual QuickBooks Pro subscription (called QuickBooks Pro Plus or QuickBooks Desktop Pro Plus). There are a few differences between the license and the subscription, which we will cover in more detail, but the main difference is the price.

QuickBooks Pro

A QuickBooks Pro license costs $299.95 on Intuit’s website. While you can purchase a QuickBooks Pro license elsewhere, Intuit often runs promotions where this cost is discounted.

A QuickBooks Pro license is good for three years, after which Intuit drops support for the product. You can still use the software after the three years are up, but the Intuit team won’t be able to help you if you have any questions or run into any issues. This license supports a single user and is locally-installed. You can install the product on up to three computers; however, this creates three separate company files, so your company file data will not be synced from computer to computer.

Here are some features that come with QuickBooks Pro:

  • Invoices and estimates
  • Contact management
  • Expense tracking
  • Journal entries
  • Chart of accounts
  • Accounts payable
  • Inventory
  • Project management
  • Time tracking
  • Reports
  • Budgeting
  • Tax support

For more features, read our complete QuickBooks Desktop Pro review.

QuickBooks Pro Plus

QuickBooks Pro Plus costs $299.95 each year. Instead of paying a one-time flat fee of $299.95, you’ll be paying for an annual subscription. The annual subscription comes with all of the same features as QuickBooks Pro, but you also receive:

  • Annual upgrades
  • Free phone support
  • Free automatic data backups

QuickBooks Pro Plus is also often discounted on the Intuit website.

QuickBooks Pro vs QuickBooks Pro Plus

When choosing between QuickBooks Pro and QuickBooks Pro Plus, it really comes down to your business’s needs and budget. As we mentioned earlier, each version comes with the same exact features, so the main difference is the price:

QuickBooks Pro QuickBooks Pro Plus
Pricing $299.95 $299.95/yr
Annual Upgrades $299.95 Included
Phone Support $89.95/3 mo Included
Data Backups $9.95/mo Included

If you plan to use a QuickBooks Pro license for three years before switching and don’t mind paying extra for phone support, QuickBooks Pro price is a more economical choice. However, if you want annual upgrades and anticipate needing a lot of customer support, QuickBooks Pro Plus might pay off in the end.

To determine which version is right for you, consider these questions:

  • Do I want annual upgrades or can I use the same edition for three years?
  • Do I have the budget to support an annual subscription?
  • Do I need phone support?
  • Do I want automatic data backups?

Additional QuickBooks Pro Fees

When considering purchasing QuickBooks, there are several additional fees to be aware of. Intuit isn’t always very forthcoming with these fees and their prices, which is why we wanted to share them.

QuickBooks Payroll

QuickBooks offers three payroll plans: Basic, Enhance, and Full-Service. QuickBooks payroll pricing ranges from $29/mo – $109/mo depending on your businesses needs. Each plan also charges $2/ per employee. Learn more about what each QuickBooks payroll plan offers.

Note: QuickBooks is often running payroll promos, so be sure to take advantage of any discounts offered.

Upgrades

QuickBooks Pro users can purchase an upgrade for $299.95. Annual upgrades are included with the QuickBooks Pro Plus plan.

Additional Users

Additional users cost $250/per user. There is a maximum of three users total for QuickBooks Pro and QuickBooks Pro Plus.

Tech Support

When it comes to customer service, most representatives all give you a different quote on how much support costs. There is only one fee that is consistent across the board: tech support is $89.95/3 mo.

QuickBooks Pro Plus comes with built-in tech support. Some QuickBooks Pro issues are also covered for free, like error codes and installation support.

Live Bank Feeds

Some banks charge a fee for connecting directly with QuickBooks via live bank feeds. This fee can run anywhere from $10-$15/mo depending on your banking institution.

Automatic Data Backups

Backing up a single PC costs $99.95/yr or $9.95/mo; backing up a company file costs $49.95/yr or $4.95/mo. Automatic data backups are included with the QuickBooks Pro Plus plan.

Hosting

If your company is in need of mobility and cloud capabilities, you can purchase online hosting at an additional cost. QuickBooks partners with Right Networks to provide hosting. Hosting costs an additional $450/yr per user.

Tax Forms

QuickBooks Pro supports W-2s, 1099s, W-3s, and 1096s. You can order tax forms directly from Intuit. The cost begins at $17.95 and varies depending on which form you need and how many. Tax forms are included with the Enhanced and Full-Service payroll plans.

Checks

You can purchase checks, voucher checks, business wallet checks, and more from QuickBooks. Standard checks begin at $56.99/per 50 checks. Prices vary by check type and amount.

Now you have a clear idea of exactly how much QuickBooks Pro costs. If you’re already sold on QuickBooks Pro, read our complete QuickBooks Pro review or go ahead and get started with the software. If you’d like to learn about the other QuickBooks Desktop pricing options, read on.

Read Our QuickBooks Pro Review

Get Started With QuickBooks Pro

QuickBooks Premier Pricing

QuickBooks Premier’s pricing structure is the exact same as QuickBooks Pro’s. There are two options when it comes to purchasing QuickBooks Desktop Premier. You can either purchase a QuickBooks Premier license (sometimes referred QuickBooks Desktop Premier), or you can purchase an annual QuickBooks Premier subscription (called QuickBooks Premier Plus or QuickBooks Desktop Premier Plus). There are a few differences between the license and the subscription, which we will cover in more detail, but the main difference is the price.

QuickBooks Premier

A QuickBooks Pro license costs $499.95 on Intuit’s website. While you can purchase a QuickBooks Premier license elsewhere, Intuit is often running promotions where this cost is discounted.

If you purchase a QuickBooks Premier license, the license will last you three years, after which Intuit drops support for the product. (You can still use the software for more than three years, but the Intuit team won’t be able to help you if you have any questions or run into any issues). This license supports a single user and, like QuickBooks Pro, is locally-installed onto a computer. Again, like you can with QuickBooks Pro, you can install the product on up to three computers, though you’ll run into the same problem with information syncing from one computer to another.

Here are some features that come with QuickBooks Premier:

  • Invoices and estimates
  • Contact management
  • Expense tracking
  • Journal entries
  • Chart of accounts
  • Accounts payable
  • Inventory
  • Project management
  • Time tracking
  • Reports
  • Budgeting
  • Tax support
  • Sales orders

For a full list of features, read our complete QuickBooks Premier review.

QuickBooks Premier Plus

QuickBooks Premier Plus costs $499.95 each year. Instead of paying a flat fee of $499.95, you’d be paying for an annual subscription. The annual subscription comes with all of the same features as QuickBooks Premier, but you also receive:

  • Annual upgrades
  • Free phone support
  • Free automatic data backups

QuickBooks Premier Plus is often discounted on the Intuit website.

QuickBooks Premier vs QuickBooks Premier Plus

Since both QuickBooks Premier and QuickBooks Premier Plus offer the same software features, which version is right for you will depend entirely on your business’s budget and needs. These are the main pricing differences between the two options:

QuickBooks Premier QuickBooks Premier Plus
Pricing $499.95 $499.95/yr
Annual Upgrades $499.95 Included
Phone Support $89.95/3 mo Included
Data Backups $9.95/mo Included

If you will use a QuickBooks Premier license for three years before switching and don’t mind paying extra for phone support, QuickBooks Premier could save you a big chunk of money. However, if you want annual upgrades and anticipate needing a lot of customer support, QuickBooks Premier Plus might be worth it in the long run.

To determine which version is right for you, consider these questions:

  • Do I want annual upgrades or will I use the same software for three years?
  • Do I have the budget to support an annual subscription?
  • Do I need phone support?
  • Do I want automatic data backups?

QuickBooks Premier Industry Editions

One of the biggest difference between QuickBooks Pro and QuickBooks Premier is that Quickbooks Premier offers six industry-specific version of the software in addition to the standard version. These industry editions add customized features and reports to better fit your businesses needs.

You can choose the Standard Edition of QuickBooks Premier or one of these six editions at no additional cost:

  • Contractor
  • Manufacturing & Wholesale
  • Nonprofit
  • Retail
  • Professional Services
  • Accountant

Visit QuickBooks Premier’s webpage to learn everything these versions are capable of.

Additional QuickBooks Premier Fees

QuickBooks Premier has almost all of the same potential additional fees as QuickBooks Pro, with a few minor variations in cost. Be sure to take these into consideration when determining how big of a dent QuickBooks Premier is going to leave in your wallet.

QuickBooks Payroll

QuickBooks offers three payroll plans: Basic, Enhance, and Full-Service. These plans range from $29/mo – $109/mo plus $2/ per employee. Learn more about what each QuickBooks payroll plan offers.

Note: QuickBooks is often running payroll promos, so be sure to take advantage of these discounts.

Upgrades

For Premier, the QuickBooks upgrade price is $499.95. Annual upgrades are included with the QuickBooks Premier Plus plan.

Additional  Users

Additional users cost $450/per user. There is a maximum of five total users for QuickBooks Premier and QuickBooks Premier Plus.

Tech Support

Like QuickBooks Pro, QuickBooks Premier tech support costs $89.95/3 mo. QuickBooks Pro Plus comes with built-in tech support. Some QuickBooks Premier issues are also covered for free, like error codes and installation support.

Live Bank Feeds

Some banks charge a fee for connecting directly with QuickBooks via live bank feeds. This fee can cost anywhere from $10-$15/mo depending on your banking institution.

Automatic Data Backups

Backing up a single PC costs $99.95/yr or $9.95/mo; backing up a company file costs $49.95/yr or $4.95/mo. Automatic data backups are included with the QuickBooks Premier Plus plan.

Hosting

If your company is in need of mobility and cloud capabilities, you can purchase online hosting at an additional cost. QuickBooks partners with Right Networks to provide hosting. Hosting costs an additional $450/yr per user.

Tax Forms

QuickBooks Premier supports W-2s, 1099s, W-3s, and 1096s. You can order tax forms directly from Intuit. The cost begins at $17.95 and varies depending on which form you need and how many. Tax forms are included with the Enhanced and Full-Service payroll plans.

Checks

You can purchase checks, voucher checks, business wallet checks, and more from QuickBooks. Standard checks begin at $56.99/per 50 checks. Prices vary by check type and amount.

Now that you know exactly how much QuickBooks Premier costs, you can make an informed decision about whether or not it’s right for you. If so, get started using the software right away, or read our complete QuickBooks Premier review for more details.

Read Our QuickBooks Premier Review

Get Started With QuickBooks Premier

QuickBooks Enterprise Pricing

Unlike QuickBooks Pro and Premier, QuickBooks Enterprise is only available through a subscription. For Enterprise, there are three QuickBooks price levels: Silver, Gold, and Platinum.

Each plan varies significantly in terms of feature availability and pricing.

Silver

QuickBooks Enterprise Silver starts at $1,100/yr. This number can vary significantly business by business.

The price ranges depending on how many users your business needs. You can calculate how much your QuickBooks Enterprise software will cost on the Intuit website by inputting in the number of users you need. (To give you an idea of how much this price fluctuates, one user on the Silver plan would cost $1,100/yr, while 30 users would cost upwards of $7,000/yr). Luckily, Intuit is often running promotions and discounts on the Intuit website.

Here are some of the features QuickBooks Enterprise Silver includes:

  • Invoices and estimates
  • Contact management
  • Expense tracking
  • Journal entries
  • Chart of accounts
  • Accounts payable
  • Inventory
  • Project management
  • Time tracking
  • Reports
  • Budgeting
  • Tax support
  • Sales orders
  • Advanced reporting
  • Lead management
  • Loan manager
  • Business plan tool

These features are available in every QuickBooks Enterprise subscription. Read our complete QuickBooks Enterprise review for more details.

Gold

QuickBooks Enterprise Gold starts at $1,100/yr. The price ranges significantly depending on how many users you need.

In addition to the basic QuickBooks Enterprise features, QuickBooks Enterprise Gold also includes payroll services.

Platinum

QuickBooks Enterprise Platinum starts at $1,760/yr.  Again, the price varies depending on how many users your business needs.

In addition to the features offered by the Silver and Gold plans, QuickBooks Enterprise Platinum adds advanced inventory and advanced pricing capabilities.

Note: With the purchase of any QuickBooks Enterprise plan, you receive Intuit Field Management access for a single user.

Silver vs Gold vs Platinum

If we’re talking about jewelry the answer is obviously platinum, but when it comes to accounting software the best QuickBooks Enterprise version is going to depend entirely on your business’s needs and budget. Here’s a breakdown of how each QuickBooks Enterprise plan compares:

Silver Gold Platinum
Pricing $1,100+/yr $1,430+/yr $1,760+/yr
Annual Upgrades Included Included Included
Phone Support Included Included Included
Data Backups Included Included Included
Basic Features ✓ ✓ ✓
Payroll $29-$109/mo Included Included
Advanced Inventory ✘ ✘ ✓
Advanced Pricing ✘ ✘ ✓

If you need payroll, advanced inventory, and advanced pricing, then Platinum is the clear winner. If you need more users than you can get with QuickBooks Premier, but don’t need payroll or the advanced features, then maybe Silver is a better option.

To determine which version of QuickBooks Enterprise is best for your business, ask yourself these questions:

  • Do I have the budget for QuickBooks Enterprise?
  • Do I need payroll included or will I save money by paying for a payroll add-on each month?
  • Do I need advanced inventory or advanced pricing?

Most importantly, ask yourself if the benefits of Enterprise outweigh the steep costs. If Quickbooks Premier can do almost everything you need it to, it might be worth the slight downgrade in terms of features.

QuickBooks Enterprise Industry Editions

Once you’ve decided if Silver, Gold, or Platinum is right for your business, there’s one more question to ask yourself: should I use the standard version of QuickBooks Enterprise or one of the six industry-specific versions?

Like QuickBooks Premier, QuickBooks Enterprise offers six industry-specific editions of the software:

  • Contractor
  • Manufacturing & Wholesale
  • Nonprofit
  • Retail
  • Professional Services
  • Accountant

Each of these versions gives you access to specialized features and reports at no additional cost. Read our Quick Guide To The 6 Industry-Specific Editions of QuickBooks Enterprise for more details.

Additional QuickBooks Enterprise Fees

QuickBooks Enterprise has significantly fewer additional fees than QuickBooks Pro and Premier as many features are included with your annual subscription. For example, all QuickBooks Enterprise plans include annual upgrades and automatic data backups, and the two larger plans have built-in payroll. However, there are a few other fees to be aware of.

Payroll

QuickBooks Enterprise Gold and Platinum include payroll at no additional cost. If you want Quickbooks Enterprise Silver, you will have to pay an additional fee each month. QuickBooks offers three payroll plans: Basic, Enhance, and Full-Service. These plans range from $29/mo – $109/mo plus $2/ per employee. Learn more about what each QuickBooks payroll plan offers.

Note: QuickBooks is often running payroll promos, so be sure to take advantage of these discounts.

Hosting

If your company is in need of mobility and cloud capabilities, you can purchase online hosting at an additional cost. QuickBooks partners with Right Networks to provide hosting. For Enterprise, the QuickBooks hosting price is around $50/mo per user. For an exact quote, contact QuickBooks Enterprise’s support team directly.

Intuit Field Service Management

With a QuickBooks Enterprise subscription, you automatically get Intuit Field Service management access for one user. Intuit does not disclose the cost of additional users so contact Intuit’s Field Service Management team directly for a quote.

Tax Forms

QuickBooks Enterprise supports W-2s, 1099s, W-3s, and 1096s. You can order tax forms directly from Intuit. The cost begins at $17.95 and varies depending on which form you need and how many. Tax forms are included with the Enhanced and Full-Service payroll plans.

Checks

You can purchase checks, voucher checks, business wallet checks, and more from QuickBooks. Standard checks begin at $56.99/per 50 checks. Prices vary by check type and amount.

If QuickBooks Enterprise’s pricing didn’t scare you off, take the software for a spin with a free trial or read our complete QuickBooks Enterprise review for more information.

Read Our QuickBooks Enterprise Review

Get Started With QuickBooks Enterprise

Other QuickBooks Desktop Costs To Consider

So we’ve already covered how much QuickBooks Pro, Premier, and Enterprise cost and all of the additional fees to expect with each. But there are a few other costs you’ll want to consider.

Add-Ons

Integrations are third-party add-ons that give you additional features and capabilities. For example, software like Shopify, TSheets, and MailChimp are all integrations. QuickBooks Pro offers 170+ integrations to choose from; QuickBooks Premier has 160+ integrations and QuickBooks Enterprise offers 160+ integrations.

Most integrations come with their own monthly subscription fees, so be sure to account for these extra costs when calculating how much QuickBooks is going to set you back.

Payment Gateways

Payment gateways allow you to accept payments from your customers. Common payment processing options include PayPal, Stripe, Square, and Authorize.Net. QuickBooks Pro offers 14 payment processing integrations or you can use QuickBooks Payments. QuickBooks Premier and Enterprise offer significantly fewer payment gateways, so you’re basically looking at QuickBooks Payments.

QuickBooks Payments charges:

  • $1.00 for ACH fees
  • 2.4% + $0.30 for swiped cards
  • 3.5% + $0.3o for invoices
  • 3.5% + $0.30 for keyed in cards

Whether you use QuickBooks Payments or another payment gateway, be sure to take the credit card fees into account.

Where Can You Buy A QuickBooks Desktop License?

There are several places you can go to buy a QuickBooks Desktop license. You can purchase a license through Intuit using the QuickBooks Pro, QuickBooks Premier, or QuickBooks Enterprise websites. You will almost always find that QuickBooks is running a discount or promotion online.

Another option is to buy a QuickBooks Desktop license from a QuickBooks reseller, like Staples or OfficeMax. Retailers like Best Buy, Costco, and even Walmart often sell QuickBooks, and Amazon sells the software as well.

The QuickBooks software prices vary from reseller to reseller. Sometimes these places offer a more significant discount than Intuit (especially around Black Friday). Other times, they may be offering a far more expensive deal.

Be sure to explore all of your options before buying to make sure you are getting the best QuickBooks price.

Should You Buy An Older Version Of QuickBooks?

One question people often ask is should I buy an older version of QuickBooks?

The answer (like with so many things) is that it depends.

Generally, QuickBooks Pro, Premier, and Enterprise don’t change significantly year by year. The software usually has a few minor updates, maybe some streamlined features, or new additions each annual upgrade. This is why so many QuickBooks users utilize the same version of QuickBooks Desktop for multiple years, and why it may also be okay to buy an older version.

For example, say you want to buy QuickBooks Pro but don’t need any of the new 2018 updates. You may be able to save some money by buying QuickBooks 2017 from a reseller like Amazon or Best Buy. You can search all of the resellers previously mentioned for the best price on QuickBooks Pro 2017. However, note that the support for this version of QuickBooks will expire faster than if you were to purchase QuickBooks 2018.

There are some instances where I don’t recommend buying an older version of QuickBooks, however. For example, the price for QuickBooks Pro 2014 may be enticing, but you’d essentially be signing up for outdated features and no support. Sure, you could theoretically use the software just fine, but your software would not be supported by the QuickBooks team at all.

That means that whenever you have a question or an issue, you’re completely on your own. QuickBooks customer care won’t help. If you want to purchase a significantly older version of QuickBooks, I recommend seriously weighing the pros and cons first and deciding whether lack of support is really worth the few bucks you’d save with a smaller QuickBooks purchase price.

How To Upgrade Your Current Version of QuickBooks

You can upgrade (or downgrade) your software at any time. You can switch from QuickBooks Pro Plus to QuickBooks Premier Plus, or go from QuickBooks Premier to QuickBooks Pro — whatever your heart desires (and your business requires).

I do have a couple of tips for upgrading so you can get the best QuickBooks price.

  1. If you are planning on upgrading an annual subscription, wait until the end of your annual subscription or switch within 60-days of your annual renewal (QuickBooks has a 60-day satisfaction guarantee where you can receive a refund for your software). This way you aren’t paying twice.
  2. If you are planning on upgrading a QuickBooks license, see if you can wait it out until the latest version of QuickBooks is released. Annual QuickBooks Desktop upgrades are generally released each September. This way, you get the most up-to-date features and can use your software for longer.

Final Thoughts

I know that was a lot of information, but hopefully, this helps clear things up! Now you know everything you could possibly need to know about QuickBooks pricing.

You learned how much QuickBooks Pro, QuickBooks Premier, and QuickBooks Enterprise cost; the differences between QuickBooks Pro and Pro Plus, QuickBooks Premier and Premier Plus, and QuickBooks Silver, Gold and Platinum;  all of the additional costs to expect; and even where to find the best QuickBooks price.

If you’re still not sure which version of QuickBooks Desktop is right for you, take a look at our Complete QuickBooks Product Comparison Guide where we cover the differences between each software and how to pick which one is best for your business. There’s also a side-by-side QuickBooks features and QuickBooks price software comparison chart.

If you want to learn more, check out our complete QuickBooks Pro review, QuickBooks Premier review, or QuickBooks Enterprise review. In each of these reviews, we rate features, customer support, customer reviews, security, and more. We also give links to free trials of each software. Take a look or get started right away with your favorite version of QuickBooks Desktop.

Get Started With QuickBooks Pro

Get Started With QuickBooks Premier

Get Started With QuickBooks Enterprise

The post The Complete Guide To QuickBooks Desktop Pricing appeared first on Merchant Maverick.

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International Shipping: Global eCommerce Rates And Shipping Carriers

There’s a whole world of business opportunities out there. I mean that literally. The entire planet is available to buy your products and services, and if you’re only selling domestically, you’re only tapping into a very small portion of it.

Perhaps you’re feeling the need to make a change. Maybe a few customers have reached out to you, asking if you could send your products internationally. Or perhaps you’re just looking for a new way to expand your business.

The global marketplace is awesome, but for eCommerce sellers, there is one major drawback: international shipping can be incredibly complex.

As an online seller, you already know that fulfilling orders within the States is hard enough. Now you have to deal with all the complexities of shipping, plus the added challenges of customs, duties, and international taxes.

In this brief guide, we will present a few of the initial steps you should take to start shipping internationally. We’ll go over the basics of shipping costs, shipping rates, and the shipping carriers you should consider. Keep reading to step into the world of international shipping.

How To Ship Internationally (From The United States)

This is why you’re here: to learn the basics steps of international shipping. Let’s get started.

Select Your Destination Country/Countries

As much as you’d like to ship your products across the entire world, for many merchants, major global expansion is not an immediate possibility. The best advice when it comes to international selling is to start small and gradually build.

As you choose your destination countries, you’ll need to keep in a mind a few factors. First, consider your current customer base. Who is buying your products now, and who has asked to buy your products from elsewhere? You should also factor in site translation and payment processing options. After all, international customers will need to read and understand your site and submit payment information for this all to work.

Evaluate Shipping Regulations

Next, you’ll need to decide which products to make eligible for shipping. Some of this may be based on logistics (it may, for example, be more trouble than it’s worth to ship a sofa to Guatemala), but some of it will also be based on product restrictions.

Each country has its own list of regulations regarding what can and cannot be imported and exported. Some of these restrictions may be surprising to you (for example, you are not allowed to send smoked salmon to Australia or playing cards to the Philippines).

Take a look at which products cannot be exported from the US on MyUs.com and USPS.com. Then, head over to this useful tool from the UPS to check the import regulations for your destination countries.

Learn To Manage Customs Forms

Filling out customs forms will soon become a part of your everyday life if you dive into international shipping, and you want to do it well. Take a look at general customs information from the US government, and then learn from Stamps.com’s advice for filling out a customs form.

Something to consider: Many shipping software solutions (like Shippo and ShippingEasy) include features for auto-filling these customs forms. If you aren’t using shipping software already, we absolutely recommend you take a look at a few of our favorite.

Decide On A Shipping Carrier

For many merchants, this step is the hardest. International shipping rates are complex, and what’s right for one shipment may not be right for another.

There is no one-size-fits-all solution for shipping (domestic or international), and your shipping strategy will need to be flexible in order to be cost-effective.

We’ll discuss shipping carriers more a bit later, but first, let’s take a look at the costs you can expect as you enter international shipping.

International Shipping Costs To Consider

Shipping internationally inevitably comes with a bit of sticker shock. You may be used to the cost of shipping domestically, but all the extra expenses of international shipping can be overwhelming.

In order to ease some of that shock, we’re doing a quick breakdown of the added expenses you can expect. One key thing to keep in mind: Many of these expenses will be the customer’s responsibility.

  • Duties: Also known as tariffs, duties are customs charges on incoming shipments. Duties vary in price, depending upon the sending and receiving countries and the contents of the package. Paid by the customer.
  • Tax: Additional value added tax (VAT) or general sales tax (GST) charged by the destination government. Paid by the customer.
  • Fees: Some countries charge additional fees for processing packages through customs. These fees are in addition to duties. Paid by the customer.
  • Higher Shipping Rates: Shipping across longer distances comes with, of course, higher shipping rates. And not only are you shipping further, but also you’ll be shipping by air, and airmail comes with its own expenses. If you’re currently using UPS or FedEx, you’re already paying fuel surcharges for your ground shipments. International air shipments can come with slightly higher fuel surcharges. Take a look a UPS’s fuel surcharge rates (updated weekly) and FedEx’s info on fuel surcharges.

Make sure you clearly communicate these additional expenses to your customers. If customers refuse to pay the necessary fees, you may lose your product or have to pay to return it. Write a clear international shipping policy, and display it prominently on your checkout page.

Beyond the monetary costs of international shipping, another expense to consider is the time and effort required to make it all work. Make things a little easier with this pricing calculator from MyUS.com and Shipping Easy’s international seller’s shipping guide.

International Shipping Rates By Carrier

As we’ve said before, international shipping rates vary widely depending upon the product, the package dimensions, the destination country, and the shipping carrier. So, it’s impossible to summarize shipping rates, but I can provide you with a few helpful resources to calculate those rates for yourself.

Here’s a summary of the most popular shipping carriers, along with links to resources for each one:

Public Carriers: USPS & International Carriers

The United States Postal Service (USPS) is a public carrier, which means that some shipping expenses are subsidized by the government.

Many merchants find the USPS to be the cheapest way to ship domestically, and some say it’s the cheapest way to ship internationally.

When you ship this way, the USPS will deliver your package to the public carrier in the destination country. The public carrier in your destination country (such as the Canada Post or Royal Mail) will then deliver your package to your customer’s doorstep. Beware, this exchange can slow the shipping process a bit.

To calculate estimated shipping rates, take a look at USPS’s resources.

Private Carriers

While the USPS passes shipments onto the next public carrier, private carriers handle a shipment from start to finish. Because one carrier manages the entire shipping process, there tends to be more security in the process. The private carrier is responsible for your package, and you’ll have just one service to contact if something goes wrong.

Here are the three most popular private shipping carriers:

FedEx

FedEx ships to 220+ countries and territories, and they offer freight shipment options as well as international package delivery options. Look into your potential expenses with FedEx using this rates calculator or by taking a look at FedEx’s overview of rates for international shipments.

UPS

UPS is another reliable international carrier. UPS manages a huge shipment volume, shipping 3.1 million packages and documents internationally each day! With UPS, you can ship to 220+ countries and territories, including every address in North America and Europe. Check into UPS’s brief guide, How to Ship Internationally, as well as their landed cost estimator, which includes price estimates for factors such as duties and taxes.

DHL

DHL is a private carrier that specializes in international logistics. They employ over 350,000 individuals in over 220 countries and territories. And beyond their regular international shipment options, DHL offers a special service for online sellers: DHL eCommerce. This service is intended for high volume shippers (those who send over 50 packages internationally each day), so it may not be the service you use initially. However, DHL eCommerce is a good logistics solution for those who meet the requirements. To learn more, take a look at our blog post on DHL eCommerce and visit DHL’s webpage.

A Great Alternative: FBA Export

If you’re an Amazon seller, you have another option available to you. Instead of choosing from the carriers I listed above, you can let Amazon handle international fulfillment on your behalf.

FBA (Fulfillment by Amazon) is Amazon’s in-house warehousing and fulfillment program. For a fee, you can send your products to Amazon’s many warehouses and have Amazon’s employees and robots pick, pack, and ship products for you. And with FBA Export, you can start sending those products to over 100 countries.

In order to use FBA Export, all you have to do is enable export functionality on your FBA account. There are no additional fees for merchants who are using FBA Export to ship their Amazon orders internationally. However, merchants who want to use FBA Export to ship products from their own online site will have to pay some additional fees. This type of warehousing plan is called Multi-Channel Fulfillment or MCF.

The great thing about FBA Export is that Amazon will handle all of the complexities related to international shipping. They will identify which of your products are eligible for export and fulfill your international orders. They also manage import duties and customs clearance for you.  Your customers will pay the shipping costs and customs duties, and all you have to do is determine which products you’d like to exclude from the program.

If you’re already selling on Amazon and using FBA for your fulfillment, FBA Export is an easy solution for your international shipping.

Final Thoughts

If you’ve been considering international shipping, now is your time to act. You now have all the resources you need to assess your shipping options and decide what’s right for your business.

So, dive deep into your store’s analytics. Find out which products you should start selling internationally and which countries might want access to those products. Pick out a shipping carrier (or two), check into customs, and get shipping!

The post International Shipping: Global eCommerce Rates And Shipping Carriers appeared first on Merchant Maverick.

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The Best First Data Credit Card Processing Alternatives

First Data logo on the websiteIf you’re a business owner searching for a merchant account provider, you’re going to hear about First Data sooner or later. They’re rather hard to ignore, as they’re the largest provider in the United States. The company currently processes 45% of all credit and debit card transactions in the US, either directly or through a network of sub-ISOs and third-party partners. There are several really large providers in the processing industry, but First Data is simply huge.

The company dominates the processing industry in the same way that Amazon and Walmart dominate the retail sector. Unfortunately, First Data’s outsized chunk of the market share is the only thing they have in common with these two retail giants. While Amazon and Walmart have succeeded by offering lower prices than their competitors, First Data is more like the Apple of the processing industry. They provide a high-quality product, but you’ll pay top dollar for it, and they make no effort to lower their prices to accommodate customers of more modest means.

We’ve reviewed First Data and found that their products and services are generally quite good. However, their prices and contract terms are geared toward the top end of the market. If you’re a large business processing over $100,000 per month, they can offer you very competitive rates. They’ll also charge you high account fees, but you’ll still save money overall. Small businesses, on the other hand, will be far more impacted by the higher fees, and won’t qualify for the lowest possible rates. First Data also continues to push outrageously expensive terminal leases through their subsidiary, First Data Global Leasing.

If you’re a small business owner, you’ll want to consider several alternatives to signing up with First Data. Below, we’ve presented four alternative processors that work better for smaller businesses. One (Dharma Merchant Services) is a merchant account provider that uses First Data as their backend processor. This relationship gives you access to many of First Data’s powerful features, but at a much lower cost and with far more personal customer support. The others (Helcim, Fattmerchant, and Chase Merchant Services) offer services similar to First Data but are much more affordable for small businesses. Of these four alternatives, only Chase Merchant Services is a direct processor, able to manage your merchant account and process your transactions.

Overview of First Data

If you’re still thinking about signing up with First Data, you’ll want to read our in-depth review of the company before making a decision. While we’ve given them a decent score overall, the fact remains that their services are geared (and priced) more toward big businesses. They’re not a good deal for smaller companies, and merchants who only occasionally need to process credit or debit card transactions should steer clear altogether due to their high account fees.

First Data’s standard contract imposes a four-year term, with an automatic renewal clause that extends the contract for one-year periods after that. The contract is enforced through an early termination fee (ETF). Rather than charge a fixed amount for breaking your contract, First Data adds your monthly minimum, monthly customer service fee, and monthly account fee together, then multiplies this amount by the number of months remaining in your contract to calculate your ETF. This amount can easily exceed $1000 in the first year or two of your contract – far more than most providers charge for an early termination fee. While the company is sometimes willing to waive this fee altogether, you might prefer to avoid liability for this fee entirely by choosing one of our alternative providers, none of whom charge early termination fees at all.

First Data doesn’t disclose any information about processing rates on their website, but they offer a combination of both tiered and interchange-plus pricing plans. Of these two, tiered pricing is almost always more expensive. Because it brings in more revenue for First Data, you’re likely to be offered this type of pricing if you don’t ask for interchange-plus. Sales representatives have some leeway to negotiate the kind of pricing plan you’ll receive and the rates you’ll pay, but very small businesses or those without an established processing history might have no choice but to accept a tiered plan. You can avoid the uncertainty and the possibility of overpaying for processing by looking into one of our alternative providers. Dharma and Helcim offer fully-disclosed interchange-plus rates exclusively, while Fattmerchant uses a unique subscription-based pricing system that offers very low interchange-plus rates in exchange for a higher monthly account fee. Chase Merchant Services offers a combination of both tiered and interchange-plus rates, but seems more amenable to offering interchange-plus rates to smaller businesses than First Data.

First Data also charges a number of monthly, annual, and incidental account fees to maintain your merchant account. While none of these fees are directly disclosed on their website, you can find information about most of them in the sample contract. While some of these fees may be waived or reduced through negotiation, they’re generally higher than industry averages. If you don’t want to pay extra just to maintain your merchant account, you’ll be happy to know that our preferred alternatives charge lower fees than the industry average. Better yet, Dharma, Helcim, and Fattmerchant fully disclose their fee schedule right on their website. You won’t have to talk to a sales representative or sift through pages of fine print to figure out what your fees will be for your merchant account. Chase doesn’t disclose their fees in such a transparent manner, but merchant feedback indicates that they’re reasonable and in line with industry averages.

While pricing is understandably the most important concern for most merchants when choosing a provider, customer support and service after the sale should also be an important consideration. All our suggested alternative providers offer excellent customer support. First Data has a surprisingly good reputation in this area despite their huge size, but we’ve found that smaller providers generally offer better, more personalized service than the larger companies. With these considerations in mind, let’s take a closer look at our recommended alternatives to First Data:

Dharma Merchant Services

Dharma Merchant Services review

If you want to harness the power of First Data’s specialized services and products, but at a lower cost, take a look at Dharma Merchant Services (see our review). While the company uses First Data as one of its backend processors, they have a completely different pricing structure and a unique corporate philosophy. Dharma Merchant Services takes its name from the term dharma, which is found in several Eastern religions and roughly translates to a “right way of living.” The folks at Dharma take this concept seriously, offering a full spectrum of credit card processing services for a fair and reasonable price. Their fee structure is completely transparent, with all fees and charges disclosed on their website. All merchants receive interchange-plus pricing, and there are no annual fees. They also don’t charge account setup fees, early termination fees, or have a monthly minimum. Fees that they do charge (including PCI compliance fees) are fully disclosed. Dharma is unique in the world of credit card processing companies in that they donate a significant percentage of their profits to charity, living up to their motto “Commerce with Compassion.”

In addition to merchant accounts, Dharma offers a variety of wired and wireless countertop terminals for in-store use, including the First Data FD130. Their terminals are EMV-compliant and support Apple Pay. If you need a full-featured POS system, they offer the popular Clover Mini. Dharma also offers their proprietary MX Merchant system, which integrates a payment gateway, virtual terminal, and mobile processing solution into a single product.

Dharma easily offers the fairest and most transparent fee structure in the industry. In addition to a flat $10.00 per month fee for storefront and eCommerce accounts, transactions are billed according to an interchange-plus pricing model. In-person transactions are charged interchange + 0.25% + $0.10 per transaction, while eCommerce transactions are charged interchange + 0.35% + $0.15 per transaction. For restaurants, Dharma offers a special discounted rate of interchange + 0.20% + $0.07 per transaction. Other additional fees (such as PCI compliance fees) are clearly spelled out on Dharma’s website.

While there is no minimum monthly volume requirement, Dharma openly acknowledges that their full-service merchant accounts don’t make financial sense for low-volume businesses processing less than several thousand dollars per month in transactions. If your business falls into that category, they recommend either PayPal or Square.

Helcim

Helcim logo

“Trust, transparency, and fair pricing” is Helcim’s motto, and they live up to it by providing the most up-front, clearly-explained pricing structure of any of the credit card processing companies we’ve reviewed. A Canadian company, they also have an office in Seattle and provide full support to US-based merchants.

Helcim (see our review) offers a full gamut of services and equipment for both storefront and online businesses. Their website features a variety of EMV-compliant and NFC-capable credit card terminals, starting at $199. Unlike many of their competitors, they encourage US customers to buy their terminals outright, rather than renting or leasing. Helcim will reprogram your current equipment for free if it’s up-to-date. If your current terminal isn’t compatible, they’ll exchange it for a refurbished model for $75.00. Unfortunately, Canadian EMV-compliant terminals are not designed to be transferred or resold, so Canadian customers will have to use the rental option or buy a new machine. Renting on a month-to-month basis (which is not the same as leasing) is usually the best option for Canadian merchants.

Helcim has recently introduced their Helcim Commerce system, a web-based solution that processes both online and manual payments on your computer or with a traditional terminal, generating receipts that can be emailed or printed. This system includes a virtual terminal, payment gateway with API, support for recurring billing, billing information vault storage, e-invoicing, shopping cart integration, and hosted payment pages. Best of all, you get all these features for a flat $15.00 per month for retail users or $35.00 per month for eCommerce merchants.

Mobile payments are supported through the free Helcim Commerce Mobile app for iOS and Android. To use the app, you’ll need the Helcim Mobile Reader, which supports magstripe swiping and plugs into your smartphone’s audio jack. Readers cost $30 each.

Helcim uses an interchange-plus pricing model for all merchants. Rates for retail merchants range from as high as interchange + 0.25% + $0.08 per transaction to as low as interchange + 0.10% + $0.05 per transaction, depending on your monthly processing volume. Online rates range from as high as interchange + 0.45% + $0.25 per transaction to as low as interchange + 0.10% + $0.10 per transaction, again depending on monthly processing volume. Helcim doesn’t charge fees for account setup or termination, and PCI compliance is included in the monthly subscription fee. All contracts are month-to-month, with no early termination fees. For small businesses processing at least $1500 per month, Helcim will save you a significant amount of money over First Data through lower interchange-plus rates and lower account fees.

Fattmerchant

Fattmerchant (see our review) is a newcomer to the merchant account industry, starting up in 2014. Focusing on transparency and lower costs for merchants, the company offers several subscription-based pricing plans. Under these plans, you’ll pay a higher monthly fee, but you won’t pay any markup percentage on your processing costs. With a high enough processing volume, this can lead to significant savings in overall costs over traditional interchange-plus pricing plans. Your monthly subscription fee also covers things like PCI compliance, eliminating most of the additional fees that traditional processors like to add to your bill.

With Fattmerchant, you’re encouraged to buy your own terminals, and they’ll re-program them to work with their services for free. They also offer EMV-compliant terminals and POS systems with some of their pricing plans. For mobile payments, the company offers their free Fattmerchant Payments Mobile app, which is currently available for iOS only. An Android version is under development.

Fattmerchant offers a choice between two subscription-based pricing plans. The $99 per month plan is available for businesses that process up to $1 million annually. Larger businesses processing over that amount pay $199 per month for their subscription. With the $99 per month plan, retail merchants pay interchange + 0% + $0.08 per transaction. Enterprise users on the $199 per month plan pay interchange + 0% + $0.06 per transaction. Online and mobile transactions cost interchange + 0% + $0.15 per transaction under the $99 per month plan, and interchange + 0% + $0.12 per transaction under the $199 per month plan. As you might have guessed, the bulk of your monthly subscription fee goes to covering the markup that traditional interchange-plus pricing plans charge. If your processing volume is high enough, you could save quite a bit in processing charges with one of these plans. On the other hand, it’s probably not cost-effective for low volume or seasonal businesses. Fattmerchant doesn’t charge PCI compliance fees, batch fees, or statement fees, as these are all covered by your monthly subscription fee.

While Fattmerchant claims that there are no contracts, what they really mean is that there are no long-term contracts. Their merchant accounts are billed month-to-month, and there is no early termination fee if you close your account.

Fattmerchant offers an intriguing alternative to traditional merchant accounts. Their processing rates are extremely low, although this is offset by the high monthly subscription costs. You’ll want to run the numbers carefully and compare your current processing costs to what you’d pay with them to see if their plans make sense for your business. While mid-sized companies could save as much as 40% over the cost of a First Data merchant account, smaller businesses might find the subscription cost to be too high to save money overall on processing costs.

Chase Merchant Services

Chase merchant services review logo

While all the alternatives to First Data we’ve discussed so far have been smaller providers, Chase Merchant Services (see our review) is one of the larger merchant services providers in the industry. They’re large enough to be a direct processor, much like First Data itself. As such, they can offer you many of the same powerful features that First Data can. However, their pricing and terms are more competitive, and they have a much better reputation for customer service.

Like First Data, Chase doesn’t disclose any pricing information on their website. However, they offer a similar combination of both tiered and interchange-plus pricing rates. Merchant feedback suggests that they’re more likely to provide you with interchange-plus pricing, and that their account fees are reasonable. They also sell their equipment rather than leasing terminals, which is a big plus.

While the company doesn’t appear to offer true month-to-month billing, they no longer include an early termination fee in their contracts. So, while you might still be bound by a three-year contract with an automatic renewal clause, it will be much easier to close your account early, and you won’t be charged a penalty for doing so. As always, we strongly advise you to read your entire contract thoroughly before signing up, and don’t rely on any verbal assurances from sales representatives.

Chase Merchant Services is a good choice for both retail and eCommerce merchants. They offer several EMV-compliant credit card terminals, which you can purchase outright rather than leasing. Their Orbital Payment Gateway is one of the best in the industry. They also have a solid mobile payments system, which uses their Chase Mobile Checkout app (available for both iOS and Android) and an EMV-compliant mobile card reader. Note that, as of this writing, they’re one of the few providers in the industry to offer an EMV-capable mobile card reader.

Chase Merchant Services is also a good choice for companies that do business overseas or process a lot of B2B transactions, offering payments in over 120 currencies and providing the ability to process Level II and Level III card data.

While you won’t find the same high level of transparency that our other alternative providers offer, Chase Merchant Services is a good choice for mid-sized and larger businesses looking for a provider that can match First Data’s services, but at a more competitive price. The company also has a remarkably low complaint volume relative to its size. As a point of comparison, Chase Merchant Services has 37 complaints within the last three years, while First Data has over 1000.

Final Thoughts

With nearly half the market share in the United States, it’s impossible to ignore First Data in your search for an ideal merchant services provider. However, bigger isn’t always better, and First Data is really only a good choice if you’re already very successful in your business and experienced in negotiating with providers. Smaller businesses and merchants who are just starting out should steer clear of First Data and consider one of our preferred alternatives instead.

One of the significant advantages offered by Dharma, Helcim, and Fattmerchant is that they fully disclose their pricing upfront. Not only does this eliminate the need to negotiate with a sales representative, but it also allows you to make a far more accurate estimate of your anticipated processing costs before you ever contact their sales department. While you won’t be able to do this with Chase Merchant Services, a price quote from them will allow you to make an accurate estimate of how their costs stack up against our other, more transparent, providers.

In selecting between these four alternatives, Dharma and Helcim are best for nonprofit businesses, as they offer discounted pricing for qualified nonprofits. Dharma is also an excellent choice for restaurants, being one of the few providers in the industry to provide lower pricing just for restaurant owners. Helcim is a great all-around choice for small or newly-established businesses. Fattmerchant can offer the most significant savings over more traditional providers to businesses that are large enough to afford their subscription rates. Finally, if your business needs the power of a direct processor and you can negotiate a good deal, Chase Merchant Services is a great alternative to First Data. If your business is too small to afford any of these alternatives, we recommend that you look into a payment service provider (PSP), such as Square or PayPal.

The post The Best First Data Credit Card Processing Alternatives appeared first on Merchant Maverick.

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Best Shipping Software For 2018

It’s 4:30 on a Friday and you’re knee-deep in packing peanuts and cardboard boxes. You’ve got twenty orders to pick, pack, and ship before the post office closes, and you keep misplacing your packing slips.

There must be a better way.

If your storage space is covered in packing materials and you record all your shipping information in spreadsheets and Post-It notes, it might be time to try something else.

In the era in which an app solves everything, it makes sense to turn to software solutions to soothe your shipping woes.

Shipping software solutions integrate with most popular eCommerce software programs and can help simplify your day-to-day operations. They let you calculate accurate shipping rates and print shipping labels and packing slips in bulk. They can even grant you discounted shipping rates.

These programs are typically available as SaaS solutions that range in price from $25/month to $99/month — a small price to pay for the shipping issues they resolve.

It’s clear you should subscribe to a shipping software, but with so many options available, how do you choose?

We’ve tested out a handful of shipping solutions, examining price, ease of use, and customer service. Keep reading to learn more about the best shipping software for 2018.

1. ShippingEasy

With a near-perfect score of 4.5 stars, ShippingEasy (see our review) is our top-rated shipping solution for eCommerce businesses. This software is true to its name: it’s easy to learn and use and customer support representatives are ready to help with any potential hiccups.

Best For…

Businesses of all sizes. It works especially well for eCommerce merchants who run their own online stores.

Pricing

Pricing for ShippingEasy is simple and affordable; plans range from $29/month for 500 shipments to $99/month for 6,000 shipments. Each step up in pricing includes more monthly shipments and higher level customer support.

ShippingEasy has a free plan available for merchants shipping fewer than 50 shipments/month. For high volume sellers, ShippingEasy also offers enterprise options. Read more about ShippingEasy’s pricing in our full review.

Features

As I mentioned above, we found ShippingEasy to be highly user-friendly. You can easily import orders, create shipments, set shipping parameters, and buy and print postage, shipping labels, and packing slips.

We also like how many features come included with ShippingEasy. And we especially love the fact that ShippingEasy’s partnership with USPS lets you benefit from lower shipping rates. You can save up to 46% on shipping rates when you sign on for one of ShippingEasy’s paid plans.

Other features include:

  • A Free Endicia Account
  • Shipping Status Updates & Real-Time Tracking
  • Individual Or Batch Shipping

If you’re worried that ShippingEasy might not integrate into your eCommerce software, fear no more! ShippingEasy integrates easily with the biggest names in eCommerce, including 3dcart, Magento, BigCommerce, Shopify, Volusion, and WooCommerce. View all of ShippingEasy’s integrations.

ShippingEasy also has a good record when it comes to customer service. Their support representatives are knowledgeable and helpful.

Takeaway

With so many positives to ShippingEasy, it’s hard to find any downsides. You should note, however, that ShippingEasy still has room to grow when it comes to simplifying their daily operations. In particular, users would like to see improvement in expediting the data entry process.

Otherwise, ShippingEasy is an excellent option. Take a look at our shipping software reviews to learn more about the software or sign up for a free 30-day trial.

Read our full ShippingEasy review

Visit the ShippingEasy website

2. OrderCup

OrderCup (see our review) is one of our favorite shipping software solutions. OrderCup offers an easy to use interface, multi-carrier shipping options, and discounted shipping rates. And best of all, OrderCup provides users with reliable and responsive customer support, so you can get answers to your pressing questions quickly.

Best For…

Merchants who ship between 500 and 12,000 shipments a month and who only need up to 12 users on the platform. With five tiered pricing plans, OrderCup is accessible to many merchants.

Pricing

As I mentioned before, OrderCup separates pricing into five tiers. To add a little fun to the pricing, OrderCup has named each tier after a Starbucks drink size. Plans range from Short to Trenta, and each step up in pricing includes more sales channels, more monthly shipments, and more users.

The Short plan begins at $20/month for 500 monthly shipments, and Trenta costs $180/month for 12,000 monthly shipments.

For more information, view OrderCup’s pricing page.

Features

OrderCup’s dashboard is well-organized and quick to learn. During setup, you’ll be able to integrate your hosted shopping cart. Your online store’s orders will be automatically transferred to your OrderCup dashboard.

Then, you’ll be able to connect with your favorite carriers and start processing orders.

OrderCup’s feature list includes everything you’d expect from a multi-carrier shipping software. They have made arrangements with several carriers, including the USPS, DHL, UK Mail, and DX to offer their customers discounted shipping rates. You’ll also be able to integrate with worldwide shipping carriers across Europe, Asia, and Australia.

Here are a few more features you can expect from OrderCup:

  • Automate Your Shipping Process
  • Print Return Labels To Include With Shipments
  • Bulk Import Orders Using CSV Files
  • Schedule Shipment Pickups
  • Integrate With Third-Party Fulfillment

OrderCup integrates with many eCommerce solutions, including Shopify, BigCommerce, Magento, WooCommerce, and Volusion. Integrated marketplaces include Amazon, eBay, and Etsy. Check the full list for more information.

Out of all these features, OrderCup users seem to be most enthusiastic about OrderCup’s support team. Support representatives are responsive and patient, often spending up to an hour on the phone with users to make sure everything is working properly. Users also praise OrderCup’s Canadian shipping options; it is easy to ship to and from Canada.

There are few negative comments about OrderCup online, though we have seen customers complain about having to pay extra in order to access phone support and get priority attention for their technical issues.

Takeaway 

OrderCup is one of our favorite shipping software programs, scoring an excellent 4.5 out of 5 stars. If you think this software might be the right fit for your business, we recommend you try it out. You can sign up for a free 30-day trial in minutes.

But if you’d like a bit more information before you proceed, take a look at our complete review. We include in-depth information about pricing, customer service levels, and more.

Read our full OrderCup review

Visit the OrderCup website

3. Ordoro

Ordoro (see our review) is a shipping and inventory application designed for SMBs. Known for its drop-shipping features, Ordoro is particularly popular among Shopify users.

Best For…

Small to medium-sized businesses. Merchants who are planning to dropship can benefit especially from the software.

Pricing

With Ordoro, you have two options. You can use Ordoro to handle just your shipping, or you can have Ordoro handle shipping, inventory management, and dropshipping. Ordoro sets up their pricing structure differently, depending on which features you choose.

In my opinion, it’s best to use Ordoro for shipping only. Paid plans for shipping begin at $25/month and go to $129/month. Each step up in pricing includes additional features and monthly shipments. There’s also a free plan available for merchants shipping fewer than 50 orders/month.

Pricing for shipping and inventory management is structured much differently. The lowest plan costs $199/month for 700 orders. This plan includes drop shipping features. Plans can go as high as $499/month for 4,000 orders. For more information, view Ordoro’s pricing page.

Features

Ordoro comes with a minimalistic user interface. You can easily link your shopping cart to your new Ordoro account during setup. Then you’ll be able to sync your inventory and push new orders automatically to Ordoro. You can create shipping labels and packing slips one-by-one or in bulk.

Ordoro’s best feature is without a doubt their dropshipping functionality (available with shipping + inventory plans). You can set select items to ship directly from your supplier, and you can automatically split orders to dropship from multiple suppliers.

Here are a few more features that come with Orodoro:

  • Process Orders From Multiple Sales Channels
  • Integrate With USPS, UPS, FedEx, DHL, Canada Post, & Amazon Seller Fulfilled Prime
  • Best-In-Industry Shipping Rates (Up To 67% With USPS)
  • Tracking Number Automatically Sent To Customers Upon Shipment
  • Inventory Management (If You Choose To Purchase It)

Ordoro integrates with a wide variety of eCommerce solutions, including Shopify, BigCommerce, FBA, 3dcart, Magento, WooCommerce, and more. See if your preferred vendor is on the full list.

Ordoro users have a lot of good things to say about the platform. In particular, they praise Ordoro’s technical support options. Customers report that a real person will be available to answer your support concerns. On the off chance you can’t reach anyone, Ordoro’s knowledge base is detailed and well organized. You might find the information you need there.

I’ve seen a few negative reports of Ordoro. Some customers cite trouble syncing their Ordoro account with other software programs (namely Shopify and FedEx). Other customers complain that while Ordoro’s interface is easy to navigate, that simplicity is due to a lack of features.

Takeaway

In our opinion, Ordoro is best suited to small businesses, especially those that engage in a lot of dropshipping. To learn more about Ordoro, read our full review, or try out the platform yourself by signing up for a free 15-day trial.

Read our full Ordoro review

Visit the Ordoro website

4. ShipStation

ShipStation

ShipStation (see our review) is arguably the best-known shipping solution, partly due to the company’s excellent marketing campaigns and partly due to the numerous integrations they offer with major eCommerce vendors.

Best For…

Small to mid-sized businesses, particularly those which sell online.

Pricing

Pricing for ShipStation is on par with industry standards. You can choose from six pricing tiers, ranging from $9/month for 50 orders to $145/month for unlimited shipments. ShipStation does not offer a free plan, but they do offer a free 30-day trial of their software.

Features

When it comes to ease of use, ShipStation prioritizes functionality over aesthetics, which is perfectly fine by me!

If you have any trouble learning your way around, ShipStation provides video tutorials to help you figure out the admin. In general, we think that ShipStation is highly usable, though it may take some time to get the hang of the advanced tools.

ShipStation offers the basic collection of features, including the following:

  • Integrations For USPS, UPS, FedEx, & DHL Accounts
  • Discounts On USPS Priority & Express Mail
  • Stamps.com Account Included
  • Batch-Print Hundreds Of Shipping Labels & Packing Slips
  • Print A Return Label To Include In Your Shipments

ShipStation really shines when it comes to integrations. Check out this full list to see which eCommerce platforms, shipping carriers, and payment solutions integrate easily with ShipStation. Happily, it integrates with the most popular eCommerce solutions, including BigCommerce, Shopify, Magento, WooCommerce, Volusion, Miva Merchant, and PrestaShop.

ShipStation’s customer service is available by email. They also provide live webinars, a knowledge base, and a community forum.

We see only one potential issue with ShipStation: it’s lacking customer management features. You cannot add identifying characteristics to a customer’s account, and ShipStation does not always recognize a customer when they make a second purchase on a different sales channel. However, for most users, this difficulty is not a deal breaker.

Takeaway

If you’re looking for an efficient, reliable shipping solution, ShipStation may be the way to go. Once you invest some time into learning the system, you’ll be able to reap the rewards of a feature-rich shipping solution.

Learn more about ShipStation in our full review or take it for a spin with a 30-day free trial.

Read our full ShipStation review

Visit the ShipStation website

 

5. ShipRush

ShipRush (see our review) is an affordable software solution that is designed to make shipping selection efficient. ShipRush displays rates from multiple different carriers on the same page in your admin, allowing you to quickly and easily choose the most cost-effective shipping rates. What’s more, ShipRush offers support for many different types of shipping, including individual package shipping, freight shipping, and LTL shipping. Keep reading to learn more about the merits of ShipRush.

Best For…

Merchants who need to ship freight. I would recommend ShipRush primarily to smaller businesses, as the pricing model is designed for three users (though more can be added on at an additional expense).

Pricing

ShipRush’s pricing model is simple. It is divided into two options: Web and Desktop.

ShipRush’s web option is based on a monthly payment model and costs $29.95/month for up to three users (additional users can be added on three at a time for an additional $29.95/month).

On the other hand, the ShipRush Desktop version can be purchased annually for $795/year per workstation.

Features

You can test out ShipRush for 60 days by signing up for a free trial. Once you sign up, you’ll be presented with this dashboard.

The dashboard is a bit austere, but we don’t mind much as ShipRush has proved itself to be very functional.

Once I got over the initial learning curve, I was able to calculate shipping rates and print shipping labels and packing slips easily.

Here are a few other features that ShipRush users benefit from:

  • Discounted Shipping Rates (Save Up To 60% On USPS Rates & 21% On FedEx Rates)
  • View Rates From Multiple Carriers On One Screen
  • Send Notifications To Customers When Orders Ship
  • Dropshipping Support
  • Print Scan-Based Return Labels

For the full list, head over to ShipRush’s website.

ShipRush integrates with over 75 eCommerce platforms, payment processors, shipping carriers, and accounting and CRM software apps. These integrations include 3dcart, Ecwid, LemonStand, Big Cartel, Shopify, FedEx, UPS, and USPS.

ShipRush has a lot of positives. Customers especially like the quality customer service and the relative ease of use. One downfall potential users should note is that merchants who maintain a large inventory (thousands of products) may have a hard time with the software. Creating shipping rules for all these different types of products could be more effort than it’s worth.

Takeaway

ShipRush is a great software for many businesses. It’s affordable, functional, and reliable, and you can test it out for yourself using their free 60-day trial.

For more information on ShipRush, take a look at our complete review of the platform. Otherwise, keep reading for more shipping options.

Read our full ShipRush review

Visit the ShipRush website

6. ShipHawk

ShipHawk (see our review) is a bit different than the alternative shipping software we cover above. While those software programs provide easy to use interfaces and hundreds of features, ShipHawk focuses its energy on one thing: an algorithm. ShipHawk is a complex shipping calculator, designed for large businesses and businesses that ship oversized or unique items.

Best For…

Larger businesses. ShipHawk’s cheapest plan is targeted at merchants who spend up to $500K on shipping annually. ShipHawk is also good for merchants who ship uniquely shaped or oversized items.

Pricing

ShipHawk offers three pricing tiers. With each step up in pricing, you’ll be able to ship more parcels and freight and have access to more advanced features and technical support.

The Starter plan starts at $250/month and is for merchants who spend up to $500K on shipping annually. Then there’s the Pro plan, which begins at $2K/month and is intended for annual shipping expenses up to $2M; finally, there’s the Enterprise plan, for an annual spend of up to $25M. Enterprise begins at $4,500/month.

As you can see, ShipHawk is not a cheap platform. It is designed for high volume shippers who need a high volume platform.

Features

In order to test out ShipHawk, you can sign up for a free demo of the starter plan. I didn’t find ShipHawk to be as intuitive as other shipping software apps I’ve tested. However, given time, I was able to figure out a few features. And as a whole, the dashboard seems well designed.

As I’ve mentioned before, ShipHawk works a bit differently than most shipping software when it comes to features. While ShipHawk does offer some of your typical features, they primarily advertise the calculator behind the software. ShipHawk will help estimate expenses for hard-to-ship items.

Here are a few of the more notable features:

  • Get Quotes From Multiple Carriers
  • Real-Time Tracking Updates
  • API: Integrate With Shipping Carriers & Shopping Cart Software
  • Set Up Automatic Shipping Rules
  • Provide Shipping Options To Customers

ShipHawk advertises that you can integrate with most software solutions through their API. You can expect to find pre-built integrations with a few shipping carriers and shopping carts, including DHL, FedEx, UPS, USPS, Magento, Shopify, and more.

Customer feedback regarding ShpHawk is very limited. However, after some time searching the web, I was able to find a few comments. Customers primarily love ShipHawk’s customer service and robust calculation abilities. I myself was a bit disappointed with ShipHawk’s support material. There did not seem to be enough tutorial information to help me set up the program.

Takeaway

ShipHawk is not the right fit for many of our readers. However, if you ship thousands of products each month and you need access to freight and individual shipments, ShipHawk may be right for you. Test it out with a free demo and read our review for more information.

Read our full ShipHawk review

Visit the ShipHawk website

Get Started!

If you’re tired of losing yourself in packing peanuts and misplaced notes-to-self, try out one of these software options. You’ll find that shipping is much less of a chore when order processing and fulfillment is automated, organized, and synchronized. With many solutions beginning at $25/month, shipping software is a small investment that could do a lot for your business. Click one of the buttons above to get started with a free trial, or search our site for more quality shipping software reviews.

Good luck, and happy shipping!

The post Best Shipping Software For 2018 appeared first on Merchant Maverick.

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How to Promote Your Website Online (for free!)

How To Promote Your Website

So you want to promote your website online…for free, preferably.

By now, you probably know from experience that the “build it and they will come” philosophy is flawed. You can have great content — in fact, you need at least “good” content — but unless you know how to promote it, your site is a ghost town. But you also don’t have the budget to go straight to advertising online.

You don’t need a grab bag of tips and tricks. You don’t need best practices to “go viral”. Instead – what you need is an actual process to follow that you can consistently do – to create a “flywheel effect“.

Here is an exact, step-by-step strategy that I recommend to anyone who wants to promote their website online. The specific details vary, but it’s a pretty tried and true path for anyone who wants to promote their website.

Start with Definitions & Goals

Before you do anything, you’ve got to start with the foundation: what are you trying to achieve?

Aside – “making money” or “getting customers” does not count. The key is to get specific. Quantify your marketing in other words.

This is the part so many people either get stuck on or skip entirely. Usually, website owners just want to dive in and start doing, doing, doing.

While getting your site out there and testing is great, you need a balance. It’s just as important to test with the right methods as it is to collect a ton of data and learn from it

There are three things you need to figure out before you dive in:

  • what you’re promoting
  • who you’re promoting it to
  • how much you can actually spend on promotion

Let’s break them down.

What You’re Promoting (Your Product)

What is it that you’re actually offering/promoting on your website? A product? A service? Valuable content?

Whatever it is, you need to be able to define it and sell the value. What makes you different from the million and one others out there?

Remember, this doesn’t need to be your life’s mission. In fact, it shouldn’t be. You need to define your product in a clear and concise way. Keep it simple and to the point  — and make sure you emphasize why you’re different.

Who You’re Promoting It To (Persona)

A persona is marketing jargon for a profile of your target audience and having one is crucial to your marketing.

Before your start promoting your website, you’ve got to know who you’re actually promoting it to. What do they want? What problems do they have? How do you solve those problems?

Create 2-4 personas for your brand that outline your ideal customers. Be as descriptive as possible by including things like job title, favorite device, payscale, main frustrations and problems, end goals, what they do in their spare time, etc. Use this detailed guide by Moz to guide you through the process.

Remember that your personas don’t have to be the end all be all. The focus here is to define your initial target market that’s small enough you can effectively reach them but large enough to get some sales and feedback to polish what you’re offering (your product/website/brand).

Nearly every business started this way (think about how Facebook started by targeting college students).Here’s a podcast episode explaining this concept[skip to the ~11 minute mark].

How Much You Can Spend on Promotion (Time & Financial Budget)

Thinking there’s no overhead online is lethal. You’ve got to put real numbers behind what you’re doing. Marketing costs money or time… so put real goals in place.

Outline your budget, even if it feels arbitrary. Define your product/services costs, profit margins, and what kind of marketing spend gives you a positive return. Here’s a more extensive post on quant-based marketing.”

Lay the Foundation

Once you have your goals and definitions laid out, it’s time to lay the foundation. While “build it and they will come” is a flawed philosophy, once you start getting them to come, you need to be sure what you’ve created is decent and captures data.

This is divided into three steps:

Website / Destination Set Up

To promote anything online long-term*, you need a decent website. Whether you’re an ecommerce business who needs an online store, a local business with a brick and mortar store, or an educational website that needs a place to publish content, a decent-looking website will put you ahead and allow you to do more with your brand and marketing.

*Aside – when I say long-term – I mean that you don’t want your project compromised by the whims of a platform (I’m looking at you, Facebook Pages and Google My Business). For short-term projects, plenty of people do well with marketplaces like Amazon and Etsy while content publishers do great with a good email marketing platform.

If you don’t have a website yet, I recommend setting your own website up with a common, well known software like WordPress and hosting it on your own hosting account. I have a simple guide to doing that from scratch here. There is some learning curve, but it will provide maximum versatility.

For ecommerce shops, I recommend either using a high-quality hosted ecommerce platform like Shopify or BigCommerce or set up an ecommerce website with WordPress and WooCommerce.

If you have a website and know it’s a mess, use this guide to help you clean it up.

Create Focused Pages

Depending on what you’re goals are, creating focused pages can be an essential part of conversion.

Focus pages are landing pages that target a very specific need, but they don’t have to be complex. They are simply pages that visitors can land on and take a specific action (buy your product, sign up for your service, etc.)

Why use landing pages? Because nobody cares about or even sees your homepage. Your homepage is for people who already know who you are and are just navigating around to find what they already know exists.

Landing pages, on the other hand, are for new (or returning) visitors to land and convert (AKA take whatever action you want them to take). These pages should target what your audience is searching for on a granular level.

For example, if you’re an ecommerce business, you’d want to create product pages targeting specific product information (i.e. Blue Swimwear) or a specific audience (i.e. Swimwear for Women Distance swimmers).

For service-based businesses, you’d want to create service pages targeting what your customers are searching for (i.e. Atlanta Dentist or Root Canal Services)

For sites that are focused on content creation, think about pages that can organize your posts into broader topics and orient readers who land deeper into your site and encourage them to take additional actions (like reading more or subscribing). Use this guide to using category and tag pages in WordPress to accomplish this.

If you have way too many idea – then think about how to organize your site by topic / keyword.

Set Up Analytics

Before you start promoting your website, you need a way to capture data through an analytics platform. There are tons of options, but Google Analytics is the go-to solution (it’s also free).

If you’re unclear on what Google Analytics actually does, start here.

Depending on what you’re promoting (see above), you’ll want to set up specific goals. For example, if you’re an ecommerce website, you’ll want to make sure you have Ecommerce checkout set up. If you’re a local business, you’ll want to track thinks like clicks to call and contact form completions. Use this guide to set up call tracking in Google Analytics.

You should also link Google Analytics to Google AdWords and set up a retargeting audience with Google Analytics. And lastly, you should set up a Facebook Ads account and place a retargeting (audience pixel) cookie on your website.

Work on Getting Traffic

Now that you have the foundation down, it’s time to get people to your website. This where a lot of people get way too detailed… way too fast. Why?

Because not all marketing channels operate at the same speed. They’re also not all used the same way — they have different strengths and weaknesses. They complement and supplement each other instead of compete, and it’s all about how you use them together.

For example, the US Navy’s main war-going unit is the Aircraft Carrier Group. But it’s not just made up of an aircraft carrier. Instead, it’s a grouping of different types of ships that all do different things at different speeds so that the whole group together is nearly invincible.

A lot of business owners want to start with SEO or with a fully fleshed out social strategy. To keep to the analogy, that’s like sending your battleship and aircraft carrier to scout out for the rest of the group.

Bad idea. Battleships (aka SEO) and Aircraft Carriers (Social) take forever to get going and to turn. Save those until you know where you’re going. You do not want to invest hours and hours and tons of resources and thought into SEO and Social if you have no idea if they will pay off.

Start with channels that can speed up, slow down and change direction at will. That means 3 things: direct outreach, community involvement, and paid traffic, specifically AdWords Search Network.

Testing with Direct Outreach

It’s easy to go down the rabbit hole of promoting something because you think it’s amazing. But here’s the thing — what if no one wants it?

Too often, we make assumptions for our audience. So before you go into a full-blow promotion plan and start running ads, emailing everyone on your list, and working on your SEO tactics, it’s good to get some validation.

Start by soliciting feedback from a small, targeted group. These should be people who are active in your niche, would ideally collaborate with someone like you, would give you some feedback and maybe even promote your website for you.

What we’re really doing here is finding complementary marketing “parents” — think of other bloggers and businesses your target audience also visits. There are infinite ways to do this process. The key piece is to find someone who shares your interests or has a need that you can fill. Here are some examples.

Friends & Family

Ok – friends and family will often be interested by default. They won’t be able to provide useful feedback. But here’s the thing – you are probably friends because you share interests. Additionally, you might share interests with your family.

Those family and friends are a great place to start with your outreach. It doesn’t mean spamming your Facebook page. It does mean not being afraid to show off your work personally to interested friends and family.

Individual Brands / Influencers

I hate the term “influencers” – and I don’t think that you can or should compete with big brands for social media celebrities. Instead, you should use your own advantage as a DIY website owner (rather than social media manager) to find people that you respect and listen to. Figure out what they need / want. Do they need co-promotion? Topic ideas? Reach out and pitch.

Individual Bloggers / Site Owners

A blogger of any size & influence will be deluged with pitches from big companies. Again – use your advantage as an actual site owner to go around the social media managers to reach small and up and coming bloggers. Use your agility to solve problems that agencies cannot quickly solve.

Journalists

Journalists have an infinite black hole of content that they need to fill. They are always looking for a story (not a product). If you can create a story based on your insider expertise, then you should pitch them. Keep it short, keep it relevant. Start with small sites and use successes to pitch bigger publications.

The good example is a local package delivery service pitching a story about “porch pirates” to news outlets in Philadelphia.

Complementary Business Owners

Your product probably pairs with other companies’ products. Swimwear pairs with beach resorts. Festivals pair with beverage companies. Wood refinishing pairs with historic preservationists. The list is infinite.

Find businesses where you can co-promote.

Vendors

Your vendors want you to succeed…because your success means more sales for them. Pitch your vendors on co-promotions.

Then, get to emailing and messaging. Send them to your landing pages or content piece to buy, subscribe, or review. Ask for feedback and referrals and keep notes!

Keep in mind that you are emailing people. It’s easy to get into a spammy quantity mindset. But remember that that a single, quality connection is worth way more than you can measure right now. Your goal is to get feedback and access. You cannot and should not make this a primary sales channel. Your goal is feedback to promote more effectively and more broadly.

Check out this case study or this post for even more detail.

Find Like-Minded Communities

To expand your direct promotion efforts means finding groups of individuals. And that means finding communities.

Communities can not only provide a lot more feedback – but you can also find opportunities to get sales.

The issue with a community is that you need to be a part of it. Nobody likes someone who shows up to promote rather than participate.

Even though you might need sales right now – you absolutely must set aside that need and look to the long-term.

Figure out what the community likes & needs. Provide that. Focus on being overly helpful rather than promotional. Here are some examples.

Industry Specific Forums

Whether it’s ProductHunt / HackerNews in tech or Wanelo for trendy shopping – there is an industry specific forum for everything. Find it and get involved.

Facebook Groups

Facebook Groups are super-accessible and cover topics on everything under the Sun. They are a great way to build an organic presence on Facebook now that business newsfeed organic reach does not exist. Use creative Facebook Open Graph searches to find the non-obvious ones.

Website Forums

Yes – website forums still exist. And yes, they can be extraordinarily powerful. Do your research and get in touch with moderators.

Blog Comments

Yes – people still read these. Set up alerts via Google or via RSS feeds and stay involved in relevant discussions on high-traffic blog posts.

Reddit & Crowdsourced Forums

Reddit is the world’s largest general forum – but everything from Kickstarter to Pinterest could technically be considered a forum. Again, find where your target audience hangs out. Focus less on teh actual platform and more on the people using it.

Amazon Comments

Ever noticed the “questions about this product” or the discussion sections on Amazon product? Yep – those have insane engagement…and provide an opportunity to piggyback on Amazon’s traffic. Look for complementary products / services to yours that your target audience is purchasing. Use your expertise to answer questions.

LinkedIn & Business Groups

This angle is similar to crowdsourced forums – but for B2B and vendor relationships. Discussions happen all over the place on the Internet. Everything from Slack to LinkedIn Pulse to IRC are open. They are all tools for people to connect. Think about who your people are and find where & how they talk.

Guest Posting

Do you know of high-traffic blogs that your target audience reads (not simply blogs in your industry)? Find out guest post requirements and go there.

Once you’ve found a channel that you feel comfortable with and “get” – focus on expanding your presence and being as helpful as possible. People will notice and talk.

Using Paid Traffic to Get Data

Jumping right into ads isn’t always the best approach for promoting your website. It can get expensive, especially for the return on investment. However, our goal here is a bit different.

Using some (even on a small budget) search advertising can be a great way to get data faster. Instead of relying solely on direct outreach and a content strategy that takes a few months to grow, we can get lots of data in a short amount of time by doing some advertising.

For a full breakdown of different paid advertising channels, see this guide about how to advertise your website online.

You should be doing a few different things with this data:

  • Looking at what keywords are driving conversions. AdWords gives you this information.
  • Looking at which landing pages (or content pieces) perform best based on your goals. How can you optimize those pages and use those findings to improve the ones that aren’t performing?
  • Determining which ad copy performs best
  • For ecommerce, identifying which types of offers do people find most enticing (i.e. free shipping, 20% off welcome discount, etc.)
  • Setting up retargeting campaigns – not generic “buy, buy, buy” campaigns but interesting retargeting ads that you can afford to do when your traffic is small. If you want to divert some paid budget to Facebook, follow this guide.
  • Once you have retargeting campaigns going, you should be looking at where your audience goes online. We covered this topic on this podcast episode.
  • Improving your ad campaigns in general

Understanding Organic Search

The world of organic traffic sources is wide and takes time. So while I won’t tell you it’s the best channel for immediate satisfaction, there are still some amazing results to be had.

For most, a successful SEO campaign would be a huge win due to the sheer volume of traffic that Google organic search can drive. Google processes over 3.5 billion queries per day and most of the clicks go to an organic result.

You’ll learn pretty quickly that in paid advertising, clicks for commercial keywords can be quite expensive. That’s a cost you don’t have to pay if you rank in the organic search results.

When you’re setting up your website promotion strategy, you’ll just have to know what it takes to get organic traffic and what it will take on your part to get it done.

SEO boils down to 3 components.

The first component is technical SEO.

Technical SEO is all about ensuring that Google/Bing bots can crawl and index your website effectively. It’s about making sure you’re not generating tons of duplicate content. Here’s “Technical SEO for Nontechnical Marketers”

The good news is that you are using WordPress or an HTML-based website builder (aka not Flash or Wix), you have the big barriers taken care of. THe same applies to ecommerce platforms like Shopify, Bigcommerce or a self-hosted store with WordPress + Woocommerce.

If you are already using a different platform, a technical audit might be the one SEO thing worth paying for. Mentioning a “stand-alone technical audit with recommendations” to an SEO expert can be valuable if you’re on a custom built site. Just don’t let them sell you on “ranking #1 tomorrow!”

If you are running WordPress, install WordPress SEO by Yoast and run through my guide for using it effectively.

If you are using Shopify or Bigcommerce, then your technical issues are 90% solved if you have it set up by the book (Shopify’s guide and Bigcommerce’s guide). You should just be sure to use their SEO-related toolset to implement your on-page content, which happens to be the second component of SEO.

The second component of SEO is on-page content and optimization

It is all about “targeting” the right keywords and ensuring that your website is laid out in a coherent way that is understandable by search engines and users browsing your website.

I wrote about the concept of keyword mapping and some basic on-page SEO concepts (like keyword research, title tags and meta descriptions, and using Google Search Console) previously.

Depending on what your goals are, there are a ton of different pieces of content that can bring in visitors. The goal is to bring in new people AND support sales. Don’t create keyword-stuffed content that won’t help customers on your website make a decision. Make the authoritative content that addresses problems, questions, etc of your market.

The great part about creating the absolute best content that you can find about everything your target market cares about related to your product is that it will naturally drive the third component of SEO – off-page factors.

“Off-page factors,” is the third component of SEO

This is SEO-speak for getting links, with the caveat that links are not all considered equal.

Sketchy links, the type that you buy for $5, can harm your website. However, quality links placed on a related or well-known website are the primary factor for getting better visibility in search results.

There are a lot of ways to get links. But the best ways that I’ve found for website promotion are:

  • Creating content that no one else has done well, and then promoting it. I wrote this guide to creating prequalified content. I’m a fan of this guide for the promotion angle as well
  • Hustle PR promotion – Find the blogs they read. Find the news websites they follow. Find the social media feeds they are involved with. Research and stalk every single one until you can craft a manual email pitch (see direct outreach above)
  • Get even more ideas in my guide to Ahrefs

Using Social Media

If SEO is your giant battleship, I think of social as your aircraft carrier. It’s easy to burn a lot of energy flying planes for no reason, but nothing gives you a tactical edge and far reach like your aircraft.

Social media experts make social out to be rocket science. It’s really not. Unless you started a business you know nothing about, you should know where your audience hangs out.

The key is to realize that you don’t have to be 100% present on every single social network. Effective social media is about having direct interactions where you build relationships and learn more about your audience.

So with that said, go ahead and claim your branding across all the various social networks, but focus on one or two that will generate an outsize of impact on your goals.

This is particularly effective for getting feedback on what you’re promoting. Similarly to direct outreach, you can use social media to solicit public feedback through forums like Reddit, Facebook groups, LinkedIn groups, etc. Just remember — it’s not about blasting your message out there for everyone and their mother. It’s about targeting the right audience. Find where they are and go there.

For the other profiles, learn how to automate them so you can have a presence without actually interacting. Set up alerts so you can “listen” even when you aren’t actively participating.

Lastly, remember you can make the process faster by paying to jump ahead. Just as you used AdWords or alternative channels to collect data on what works and what doesn’t for your website promotion goals, you can use social ads to test networks.

Next Steps

That’s the website promotion strategy I would map out for any website. It’s a long post, but it’s a plan you can implement quickly by breaking each section into small, doable steps.

Immediate next steps: start by defining your goals, personas, and revenue/budget. Then, put a plan in place that takes you through each phase of the process outlined above in a methodical manner. Go one section at a time and break each down into smaller steps you can follow without getting overwhelmed.

I’ve also written versions of this post for both local businesses and ecommerce websites.

The post How to Promote Your Website Online (for free!) appeared first on ShivarWeb.

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