How to Improve Your Website Content

How To Improve Website Content

So your website is a mess — where do you even begin to “fix” it? What does “fixing” it really mean, anyways?

If you’re looking to improve your website, you know how daunting this overhaul can be. There are tips and tricks for almost every facet of the process, from improving your copy to reworking your design.

What you need is a process — not a grab bag of tips that leave you more confused than when you started.

Here’s the 7-step framework you can follow to improve your website content, even if you have no idea where to start.

1. Lay the Foundation

It may sound basic, but before you change anything on your website, you need to understand what your website does. You can have the most amazing site in the world, but if you don’t know what you want it to achieve, you’ll never really improve.

The first step is pretty straightforward — you need to define the goal for every single page on your website.

Each site page has a unique objective. For example, your homepage should encourage visitors to explore deeper into your site, a blog post may be key to generating new traffic, and a product page necessary for sales.

By understanding each page’s goal, you can begin to understand where things may be breaking down.

Start by putting your website into a map. List all of the pages you currently have, then define the goal for each page.

Once you have your page objectives down, it’s time to look at how your website fits together.

Think of your site like a puzzle. Each individual page is a piece of a larger picture. The pages all work together to create one big image (which is your user experience).

Your website’s organization should be intuitive for someone who is trying to navigate it. You don’t want a visitor to arrive at your homepage and be stranded, nor do you want them getting lost. Imagine how frustrating it is when you’re on a website and can’t get to the information you’re searching for.

Use your map to organize your website’s flow. Which pages are subpages of a larger section? Which pages need links to others? Note those in the spreadsheet, or use indentations to show how they connect.

Title Tag Keyword Map

2. Understand Your Users

Understanding your users is marketing 101, but it’s crucial for creating a website that achieves your goals. If you have the most amazing website, but it’s not tailored to the type of visitors you want and need, what good is it?

Before you rework your website, you need to understand who your audience is. Are they CEOs of small businesses? Are they local companies?

Who are they, and what problems do they have? How are you helping them solve these problems?

Create a persona for your website users.

A “persona” is marketing jargon for a profile of who you are really trying to do business with.

Write out one that describes your ideal customer. Be as descriptive as possible by including things like job title, favorite device, payscale, main frustrations and problems, end goals, what they do in their spare time, etc. Use Moz’s guide to user personas to guide you through the process.

3. Understand Your Data

One of the best parts about the internet today is nearly everything is recorded. This means you have access to an incredible amount of data that can paint the picture of why your website isn’t working.

Once you know who your audience is, it’s time to dive deeper into how they’re experiencing your website right now.

Google has one of the most intuitive platforms for work like this. Take some time to use Google Analytics to figure out where your audience is getting hung up on your navigation. Look especially at the Behavior Flow section to see where users are dropping off.

Google Analytics Behavior Flow

But remember that you have access to TONS more data. I’ve written guides to –

  • Ahrefs
  • Search Console
  • Website Data
  • Bounce Rate
  • Improving Ad Campaigns

Create a column in your spreadsheet dedicated solely to “optimizations”. Use your data to evaluate each existing page and note any breakdowns or opportunities. For example, are you noticing a high drop off on a page that’s bringing in significant traffic? Write it down next to that page.

4. Do Keyword & Topical Research

Keyword and topical research are crucial to understanding your audience’s interests and how they search online. By implementing the same sort of language your audience uses while searching the web, your site will not only perform better organically, but will resonate with your target audience and remain relevant.

For your existing content, you can use Google Search Console to see where you can optimize pages that already have some visibility for specific search terms. Use it to determine where you can adjust a page to capture more organic traffic, expand on a certain topic, or update outdated content. It will also flag HTML issues such as duplicate content and titles and meta descriptions that need improvement. You can get the full guide to using Google Search Console here.

But what about the pages that aren’t already getting traction? For those, you’ll want to do additional keyword and topical research. I’ve put together a step-by-step process to using keywords on your site, which you can use to walk through the process of finding and implementing user language on your site.

As you go through the research process, create a keyword map for your entire website to add words and topics for each page. You can add it to your existing spreadsheet so all of your information is in one place.

5. Find Content Gaps

You can’t improve what doesn’t exist, Once you have a handle on what’s going on with your existing content, it’s time to dive into what’s missing from your website.

From a user’s perspective, what’s missing?

Start by doing internal research. If you have a sales or customer service team, ask them what questions they’re getting. More importantly, look at your own internal site searches! This tells you exactly what people are searching for on your site (because they can’t find it).

Google Analytics Site Search

Also comb through your email and see what people ask when they contact you about your business. Chances are, those questions are missing information on your website, and you can add them either as a new page or as an FAQ page.

After you’ve taken a look at your own internal sources, it’s time to take a look at outside data. Use tools like Ahrefs to help you find what industry publications and competitors are getting right (use the full guide to Ahrefs to help you get the most out of the tool). Look especially for content with significant backlinks and organic traffic to see what type of content is in tune with your target audience. Then, add the missing pages and their corresponding keywords/topics to your website spreadsheet/map.

6. Address User Experience

Improving your website isn’t just about improving the content — it’s also about improving the experience visitors have on your site (also known as user experience).

You can have all of the right information, but if the website is slow, looks funky on their mobile device, or has a horrible design… you can bet users aren’t going to stick around.

There’s so much that can create a poor user experience — a bad design, broken links, a slow page load speed — it’s your job to find these negative elements and remedy them.

Start by evaluating your website design. Do you have a cohesive color palette? Are your images high quality? Does your website scale for tablet and mobile devices (also known as responsive in web jargon)? The visual appeal is going to be key in keeping users enticed and engaging with your content.

Next, dive into the mechanics. Start by testing page speed with Google’s PageSpeed Insights tool. If you’re seeing low or below average speeds, use this beginner’s guide to increase page speed to help fix it.

Make sure you use correct HTML formatting. Make sure your design values function over form (don’t use trendy bullsh*t like Parallax unless you value design awards over sales).

You’ll also want to check for broken links. To make sure none of your internal links are rendering a 404 page, use Screaming Frog to do a scan of your site’s pages. If you are specifically looking for Googlebot 404s, you can check your Search Console report.

7. Evaluate Your Copywriting

Now that you’ve addressed the mechanics and make-up of your site, it’s time to focus on the flair — otherwise known as the actual copy on your website.

As with all the of the elements in this guide, good copywriting (when combined with other website best practices) can lead to more traffic, better leads, and more sales.

Take a look at each page and determine where your content can be spruced up. Where can you use images instead of text? Where can you add more of your brand personality? Where can you break up paragraphs so the page is easier to skim?

Use this guide on how to improve website copy to help you evaluate your site copy. Choose three areas where you can improve, then go implement it!

Next Steps

Improving your website content can be a daunting task with no clear starting point. Using a grab bag of tips and tricks doesn’t get you any further — in fact, it can leave you feeling lost.

Instead of hopping around and fixing things at random, put a plan in place that takes you through each phase of the process in a methodical manner. Use the steps above to help guide you, and make sure you focus one one step at a time.

By following a plan and sticking to the process, you’ll be well on your way to overhauling your website to create one that helps grow your business (without feeling completely overwhelmed!).

The post How to Improve Your Website Content appeared first on ShivarWeb.


Thank You Page Best Practices, Ideas & Examples

A visitor has taken some sort of action on your site… hurray!

Before you celebrate too much, let’s talk about your Thank You page.

The Thank You page is one of the most underrated pages on a website. We often focus so much on getting someone to take an action (like purchasing a product, signing up for a webinar, downloading a whitepaper) that we forget how valuable a Thank You page can be, or the effort we should put into it.

A Thank You page, when used correctly, can be a crucial part of nurturing your audience.

But before we dive into some best practices, let’s cover the basics.

What is a Thank You Page?

A Thank You page is where a visitor is taken after completing a desired action on your website. It’s also sometimes referred to as a “confirmation” page because it confirms an action was taken.

A Thank You page can follow up any desired action on your site, from filling out a contact form to subscribing to an email newsletter or purchasing a product on your site.

Do I Need a Thank You Page?

If you have some sort of action you want visitors to take (also known as a “conversion” in marketing speak), then you absolutely need a Thank You page on your website.

This page not only serves as a way to confirm the action was taken successfully, but it also allows you to continue to engage your visitors, especially while they’re still “warm” (sales jargon for they’re more likely to want to interact/do business with you).

A visitor who has just taken an action on your site is incredibly valuable because they’re indicating they’re interested in you and what you have to offer. An effective Thank You page is a way to further that relationship and keep that interest growing.

Plus, saying thank you after your audience does something on your site is just plain polite.

Thank You Page vs. Thank You Message

A lot of forms and landing pages include built-in functionality to display a confirmation message once an action is completed. This functionality generally keeps users on the same page and simply replaces the form/download button/purchase area with a thank you message.

While showing this message is enough to confirm the action, in most cases, it doesn’t do much for continuing to engage with your audience. This is where a dedicated Thank You page can do wonders for your post-conversion opportunities.

By leveraging an individual page instead of a message on the existing page, you have more flexibility and opportunities to increase engagement, share relevant content, and provide additional opportunities to convert.

For more about thank you pages vs. thank you messages, check out this article by Hubspot.

Thank You Page Best Practices

Now that we’ve covered the basics, let’s dive into the details. Here are seven Thank You page best practices you can implement on your own site.

Give Confirmation

The first thing your Thank You page should do is confirm whatever action your visitor just took was completed successfully. For example, if they’ve just subscribed to your weekly newsletter, your page might say something like, “Thank you for subscribing to our weekly newsletter.”

Your Thank You page should also confirm any relevant details relating to the conversion, such as how long it will take you to respond after they’ve filled out a contact form, or when they can expect to receive the whitepaper they’ve opted-in for.

ShivarWeb Thank You Page

Ex: ShivarWeb

Remember, this is someone who has indicated interest in your business. You want them to feel valued right off the bat and to know that the action they took actually worked. The best way to do that is to confirm all of the details as soon as they finish the conversion.

Include Navigation

One of the worst things you can do on your Thank You page is keep your audience stranded there. These are people who have just indicated they’re into what you have to offer, which means this is the perfect time to keep them hanging around your site!

At the very least, your Thank You page should include your website’s navigation to allow your audience to stick around and explore your site some more.

The Skimm thank you page

Ex: The Skimm

Provide Related Content/Actions

Aside from using your navigation to give your audience an opportunity to stick around, your Thank You page is also a great place to provide related content or additional actions your lead may find interesting.

For example, if they’ve just opted-in to a whitepaper, you could provide related content on the same or a similar subject. This is a great way to continue to “warm up” your visitors (AKA make their interest in you grow) without being overly sales-y.

You could also use this opportunity to lead your users further “down the funnel” (the next step closer to purchasing) by offering another relevant action. For example, Hubspot offers a free session to learn more about their software after you opt-in to download one of their guides.

Hubspot Thank You Page

Ex: HubSpot

If your Thank You page shows when a visitor has already taken a purchasing action, you can still use related content to keep them engaged. The easiest way to do so is to display related items they may also be interested in — Amazon is renowned for doing just that!

Amazon Related Items

Ex: Amazon

Add an Offer/Promotion

Did a customer just enter to win a free product? Why not offer a coupon code to encourage them to purchase something sooner?

Adding an offer or promotion can be an excellent way to encourage warm visitors to convert, or to increase the value of a converting customer by enticing them to purchase additional items.

Keep in mind that your offer should be something relevant to their action and worthy of their attention. You don’t want to come across as spammy over overly sales-y. You want to provide something that feels uniquely valuable to your audience and relates to whatever action they just took.

Get Social

Encouraging people to connect with you on social media is a great way to further connect with a warm audience.

Instead of just leaving links to your social profiles, take it a step further and tell visitors why they should follow you. What can they expect to see if on they follow you? News about your business? Tips and tricks related to the action they just took? Spell out the value and make it clear it’s worth it.

katelyn dramis thank you page

Ex: Katelyn Dramis

You can also use your Thank You page as an opportunity to spread the word about your business. This works particularly well for actions like webinar registrations and offer redemptions.

If your Thank You page is confirming an offer redemption or webinar sign-up, include social share buttons to encourage your converters to spread the word on social media with their friends. They obviously think what you have to offer is worth signing up for! There’s a good chance they’ll spread the word for you, too.

Show Off Testimonials

Even if your visitor has just completed a purchase, your Thank You page can still be a place of reassurance that you’re as great as you say you are.

Use your page as an opportunity to show off social proof, whether it be customer testimonials, the number of social media fans you have, or a quick stat or case study.

Your Thank You page should continue to warm your visitors and encourage them either to purchase down the road or to purchase again. Using social proof to help reassure them that you’re the real deal can help this process significantly.

Encourage Opt-Ins & Account Sign-Ups

A Thank You page is the perfect time to ask your audience to become a regular part of your community and an ongoing converter.

For e-commerce businesses, asking your purchases to create an account after converting can yield far more results than asking prior to purchase (and can reduce cart abandonment).

If your business doesn’t include the opportunity for customers to create accounts, you can still invite converters to be regulars by asking them to opt-in to your email newsletter on your Thank You page. Make sure you specify why your audience would want to subscribe to your newsletter — what is it you’ll be offering that makes it worthwhile?

Conclusion & Next Steps

Your Thank You page can be an amazing tool in your sales arsenal if used correctly. Don’t let all of your focus go toward the conversion — spend adequate time on your confirmation page and yield the benefits time and time again.

Start by taking a look at your own Thank You page. Does it confirm the action your visitor took? Does it offer opportunities to stay engaged with your business? If it doesn’t, start by introducing one way for users to continue to interact with you.

Remember, like all pages on your website, your Thank You page isn’t set in stone. Test one approach to adding some meat to your page (like adding related content or a call-to-action to follow you on social media) and see how it works. Then, adapt!


404 Page Best Practices, Ideas, & Examples

It’s an annoyance for site owners and visitors alike – the 404 page. A visitor types in a URL or clicks a link and expects to land on a certain page, but they get this instead…

404 error

It’s frustrating, but it’s also a part of life on the web. Mistakes will be made, and error messages will be seen.

But it doesn’t have to be all doom and gloom. In fact, you can turn your website’s error page (also known as a 404 or Page Not Found error) into a positive experience for your visitors.

But before we get there, let’s cover a few of the basics.

What is a 404 Error?

A 404 is the error page your server shows when it cannot find the page someone is looking for on your site. It is also known as a Page Not Found error, because it is shown when a specific page within a live website cannot be found (if the entire website were down, a different error would show).

4o4 pages are usually shown when someone mistypes a web address, or if a page has been taken down and a redirect to a different page has not been set up.

Why does it matter?

A 404 error page is actually a necessity, because it lets a user know that whatever they’re looking for cannot be found.

And while a 404 page isn’t necessarily a bad thing, it shouldn’t be caused by your own internal links. This means that whenever you link to another page on your site, you should always be pointing to an actual page — not a “page not found” error code.

To make sure none of your internal links are rendering a 404 page, use Screaming Frog to do a scan of your site’s pages. You can also use the Chrome browser extension, Check My Links, to do a quick scan of the page you’re currently on. If you are specifically looking for Googlebot 404s, you can check your Search Console report.

link checker

But even if you have all of your ducks in a row when it comes to internal links, your website visitors are human. There’s always a chance of a URL typo that will bring up your 404 page. There’s also the possibility that others who link to your site may link to an outdated page that does not have a redirect, or may type the URL incorrectly, which will also render a 404 error.

As such, it’s important to have a page that clearly communicates the error and provides a good user experience (more on that in a minute).

When to Redirect vs. When to 404

Like anything on your website, the decision to implement a redirect (when you automatically send a user to a new page when they type in an old URL) or to show a 404 error page isn’t black and white. It all depends on user experience.

Let’s say you have a page that ranks high in search engines and includes a ton of external links to it. For some reason, you take it down. In this case, you’d probably want to create a redirect to something similar and reach out to the external linkers to get the links replaced with the new content.

In other cases, it may be better to use a 404 page because it clearly shows users the information that they’re expecting to see doesn’t exist. For example, if you expect to land on a blog post about the best dog toys for large dogs, but end up on the brand’s product page for dog toys instead, you’d probably be a bit confused (and maybe even frustrated).

Now that we’ve covered the basics, let’s dive into some 404 page best practices that you should be using on your own site.

Explain What’s Happening

Have you ever landed on an error page full of technical jargon like “Internal server error” or “File or directory not found”?

It’s frustrating, isn’t it?

Don’t make the same mistake on your 404 page. While a lot of error pages come with standard 404 messaging like “page not found” or “there’s been an error”, take the extra step to make sure the copy on the page is rid of technical website jargon and explains what went wrong.



Remember that a lot of searches aren’t even aware of what a 404 error is, which means it’s on you to break down what’s happening when they hit the error page.

Be Consistent with Your Brand

Out of the box 404 pages are rarely a thing of beauty. And while your page doesn’t need to be masterfully designed, it should fit in with your overall website design and brand voice.

To make sure it does, put some sort of branding on the page (or at least make sure your site navigation and logo appear at the top). You’ll also want to be sure that any additional elements on the page (like photos, colors, and fonts) fit with your site’s color palette.


Ex: Reddit

When it comes to the actual copy on the page, keep it warm and welcoming. A 404 error shouldn’t be a disaster, and your copy should make that clear. You’ll also want the copy to match with your overall vibe (i.e. if you’re cheeky on the rest of your site, be cheeky here).

Give Them Somewhere to Go

The last thing you want someone to do when they land on your 404 page is hit the back button. Unfortunately, this happens all the time.

Why? Because there’s nowhere to go! Take this error from Bank of America. There’s no action to take but to reload the page or head back to wherever you were before this page.

Bank of America

Don’t fall into this trap. Make sure your 404 page invites people to go somewhere else on your site. A standard practice is to leave a link to the homepage at the very least, so users can navigate to the start of your site. It can also be good to include a search bar so users can search for exactly what they were looking for when they initially landed here.


Ex: MailChimp

But Don’t Overwhelm

You want to give users an option of where to go from your 404 page — but this doesn’t mean dump every link you have on them and make them choose without any context.

To ensure your 404 page provides a good user experience, limit the links on the page to a few key ones, like your homepage and contact page. No matter which links you choose, make sure you include the homepage for those users who aren’t totally sure what they’re looking for yet.


Ex: Litmus

Get Creative

A great 404 page can be the opportunity to change a visitor’s feeling about their whole experience with you. You can take a user from frustrated to satisfied just by using a bit of creativity on your page.

One of the easiest ways to do this is to weave a bit of humor into it. Take this clever 404 page from LEGO, which uses Legos to convey the error.


Keep in mind that however you represent the error on your page, it needs to fit with your overall brand. For example, if you’re an attorney, you may not want to make jokes on your 404 page. But this doesn’t mean you can’t get creative! Take Chase as an example:


They do a great job of adding a touch of creativity with their copy while still keeping things professional.

Looking for extra inspiration for your 404 page? Here are a few more that we love:


This 404 page from Bloomberg animates a businessman destroying his computer and then combusting. The clever use of animation and humor make landing on this error page actually worth it!



You don’t have to be a creative genius to have a good 404 page. Sometimes simple is better. We like LinkedIn’s because it’s straightforward. The moving telescope is a nice touch, too.



NPR does a great job of giving the user the right number of options for a next step and adding a bit of humor with their stories about lost people, places, and things. Bonus points for adding a place to report the page as missing . This is a great way to make sure they’re accounting for non-user errors.

There’s always a chance of someone getting a 404 error on your website — it’s up to you to make the experience a good one.

Remember that your 404 page has the opportunity to change a user’s experience with you. It’s an excellent opportunity to take a frustrated visitor and turn them into a fan of your business.

At the very least, a good 404 page clearly explains the error, why it might be happening, and gives visitors a path to follow to continue interacting with the rest of the website.

To take your page up a notch, try weaving in some of your brand personality a bit more. Play with creativity and humor (if appropriate). You never know when a good 404 page can turn someone into a brand advocate or loyal customer.


Homepage Best Practices, Ideas, & Examples

Ah, the homepage. If you’re like most website owners, you’ve put massive thought into making your front page look amazing.

But there’s a rhyme and reason behind homepage design… at least, there should be. Your homepage likely attracts the most visitors of any page on your site. It’s the front door to the rest of your content — and the rest of your business online.

Think about your own browsing habits. What happens when you have a bad homepage experience on someone’s website? You likely hit the back button ASAP.

So let’s talk about getting your homepage where it needs to be. Here are five homepage best practices you should follow, from how your copy should be written to how to give visitors next steps (with examples)!

Your homepage should…

Highlight Who You Are and What You Do

For many (but certainly not most) visitors, your homepage is their very first interaction with you. This means it needs to answer these two questions immediately: Who are you and what do you do?

There should be no doubt in a visitor’s mind that they’re in the right place when they hit your homepage. If they can’t identify who you are and what you have to offer in a matter of seconds, they’re going to bounce (and probably head to your competitors).


Who does it well: Dropbox

Vibe with Your Audience

There’s no point in dropping tons of bucks to design a homepage if it doesn’t resonate with your target audience — no matter how beautiful it is.

Your homepage should be all about your users, which means it needs to read the way they speak and have a design that gives off the right perceptions about your brand.

Keep your copy clean, straightforward, and rid of jargon that could confuse your audience. You’ll also want to make sure your design is clean, offers a great user experience, and gives off the emotions you want associated with your business.

For example, a bank may want to have a more professional feel and use colors that portray trust and reliability (like blue). In contrast, a doggy daycare may want to be more playful and fun and use bright colors, creative fonts, and animations.


Who does it well: Ellevest

Help Users Find What They’re Looking For

While your homepage is a huge source of new traffic, most of the time your homepage visitors come to your site knowing what they’re looking for. Why not give it to them in as simple a way as possible?

Your website’s navigation should be clearly visible at the top of your homepage and have logical paths to guide users to the next step. You can also include a website search, which gives users direct access to exactly what they’re looking for without having to click through multiple pages (this can be especially handy for ecommerce businesses who have tons of products).

Au Lit Fine Linens

Who does it well: Au Lit Fine Linens

Be Responsive

It’s not enough to have a homepage that looks great on a desktop. In today’s day and age, your website must be optimized for every type of device. A 2016 study by Hitwise saw mobile search made up approximately 58% of search queries — which means a significant portion of your traffic is coming from mobile devices.

But optimizing your homepage for mobile means more than just making sure your design fits the screen dimensions — it means the entire experience needs to be user-friendly for mobile users.

Your mobile homepage should be rid of anything that makes it cumbersome to navigate and use your site (like annoying pop-ups that are hard to close on a small screen). It should also load quickly and feature clear and simple navigation.


Who does it well: Kong Company

Tell People What to Do Next

If users get stuck on your homepage, it’s not doing its job. The page should be logical — which means it should have primary and secondary calls-to-action (CTAs) that help your users take the best next step depending on what they came to do.

Your primary CTA (the main action you want users to take) should be “above the fold”, which is designer jargon for “above where the page cuts off and a user has to scroll down”. Your secondary CTAs can sit lower on the page.

Keep in mind that while you don’t want users hanging out on your homepage forever, that doesn’t mean you should go into CTA overload. Stick to a few actions that your audience may want to take and make sure you cover all stages of someone’s “journey” with you (i.e. have an action for those who are ready to convert, and one for those who are simply looking to learn more about you).



Who does it well: HubSpot

Need extra inspiration? Here are three more examples of homepages that hit it out of the park:

Design and User Experience

Milwaukee Ballet

The Milwaukee Ballet homepage immediately catches the eye with a beautiful video of dancers performing. The entire homepage hero slideshow is video, but it doesn’t overwhelm. In fact, it hits just the right vibe a ballet-lover would love: elegant, sophisticated, and fluid.

But perhaps the best part of this homepage is that the user experience doesn’t take a backseat to the design. The navigation is easy to find and use (search bar included), and the CTAs over the video slideshow are logical and clear.

Clear Value Proposition

KIND Snacks

KIND Snacks gets full marks for its amazing tagline and value proposition. A visitor immediately understands what sets KIND apart as soon as they land on the homepage. Plus, the use of contrasting colors makes the whole page pop and immediately draws your eye to the product photo and tagline. Speaking of product photos… the KIND bar photo and secondary CTA photos are the level of quality homepage designers should be looking for. They do a great job of making the snacks look ultra-appealing.

Less is More


Remember that your homepage doesn’t need to be all things for your website. In fact, it needs to be one thing — the gateway to the rest of your site. Sometimes this means less is more, as is the case with Lululemon.

This minimalist homepage balances bold photos and colors with a clean design and straightforward navigation. There’s no doubt about what actions a user with a specific goal should take. Lululemon covers everything from trends, to different clothing categories, to gifts. They also do a great job of throwing in a value proposition at the top of their site to help reassure uncertain buyers: free shipping and free returns.

A great homepage draws in visitors and then keeps them on your site. This means the focus of your homepage shouldn’t be just a cool design — it should be on clearly communicating your value and next steps to your audience.

But keep in mind your homepage isn’t set in stone. In fact, it shouldn’t be! Your homepage should always be fresh to keep users engaged.

To be sure your homepage is delivering, keep an eye on how your it performs in Analytics. Look especially at the Bounce Rate to determine if people are leaving immediately after landing there. If the bounce rate is high, it could mean visitors can’t find what they’re looking for, or you haven’t sold them on your value proposition.

Most importantly, be flexible! If you think something isn’t working, hop in there and fix it. In fact, try that now. Head over to your homepage and identify one thing you could change, and do it.


Product Page Guidelines, Ideas, & Examples

If there’s one page that’s accountable for the greatest effect on a company, it’s the merchandise page for e-commerce shops.

Being an e-commerce store, you’re only as effective as the product pages. These pages can really do or die a purchase, and could be the main difference involving the store thriving on the internet and tanking.

With this said… why is a good product page?

Listed here are eight guidelines to make use of in your product pages to make sure they’re obtaining the task finished.

Your Products Page Should…

Showcase your product or service rich in-quality images/videos

When customers buy online, it normally won’t possess the luxury of having the ability to the touch and hold your product or service — meaning high-quality product images are mandatory in your product page.

But it isn’t just the caliber of the image… the image size can impact profits.

While exact specifications for the images is determined by what your product or service are and the way your website is designed, here are a few general product photo guidelines you are able to follow to make certain your images complete the job:

  • Make certain resolution reaches least 72 dots per inch for optimal clearness
  • Feature multiple angles of the products (i.e. back, front, sides, etc.)
  • Include image zoom to focus on information on your products
  • Keep your image lighting, saturation and background consistent across product shots

Apart from high-quality images, video may also be an amazing tool inside your product page toolbox. Inside a study by, visitors who viewed video on the product page were 144% more prone to give a product for their cart.

With this stated, video isn’t essential-have for each online business. For instance, if you are selling men’s ties, a relevant video isn’t essential to observe how the tie looks on the model. Rather, you’d wish to depend on the nice zoom feature to focus on the facts of the ties.


Who rid of it: Adidas

Have unique, interesting product descriptions

While product images are very important for your product page design, product descriptions are essential. A properly-written, informative description of product can produce a purchase.

While it’s tempting to chop and paste your products descriptions across similar products, this creates a terrible consumer experience (as well as possibilities for organic traffic). Product descriptions are an opportunity to provide information to visitors regarding your value proposition. Why is the product different? What problem are you currently solving together with your product?

Your products descriptions should hit around the unique value proposition of every product inside a obvious and concise way. The copy ought to be informative but to the stage, explaining the precise product features and benefits without counting on industry jargon to speak your message.

REI Product descriptionREI Additional Details

Who rid of it: REI

Tell visitors how to proceed next

Tthere shouldn’t be doubt what your clients must do in your product page. What this means is the page requires a obvious road to purchase, beginning having a prominent proactive approach.

Your CTA doesn’t have to anything fancy — an easy “add to cart” button can suffice. It ought to, however, be simple to find and employ.

Provide your CTA on the prominent location in your product page, and employ contrast to really make it obvious against other elements of design in your page, like the background imagery.

Finally, make certain it’s working prior to going live! You may also give a confirmation, for example “[product] continues to be put into your cart!”, to allow customers know they’ve effectively completed the experience they would like to take.


Who rid of it: Grovemade

Feature testimonials

Say you’re searching for any new vehicle. You discover two which have each of the features you’re searching for, but there’s one primary difference. You have a lot of reviews — some positive, some negative — and yet another doesn’t have reviews.

Can you buy the one which doesn’t have feedback from customers? Most likely not.

Testimonials are crucial for creating trust with potential customers — especially online. Inside a survey conducted by eMarketer, 80.7% of respondents mentioned product critiques were either essential or somewhat vital that you their decision of if you should buy the product.

This best practice goes for both — you don’t only wish to feature reviews in your product page, but it’s also wise to offer a good way for the people to leave reviews for the products.

Home Depot

Who rid of it: The House Depot

Include trust badges

Shopping online could be nerve-wracking particularly if you’re unfamiliar with a brandname. Online fraud is really a major problem, meaning being an e-commerce business, the onus is for you to determine trust and credibility together with your customers.

Displaying trust badges (a seal the verifies a website is legitimate) is a straightforward method to boost confidence together with your visitors that you’re a genuine business and therefore are taking precautionary measures to have their information safe. Trust badge companies collect data in regards to a business, verifying its identity and authenticity and granting it a badge to verify its trustworthiness.

There are many badge types that will help convey you’re a reliable business, from security shields to buyer protection shields. To understand more about which trust badges could be suitable for your company and the way to acquire one, see here.

Who rid of it: Bourbon & Boots

Be transparent about shipping and returns

Maybe you have found the right product online, only to discover around the last step of checkout you need to pay a leg along with a leg for shipping? If you are like the majority of internet buyers, you most likely abandoned ship.

Actually, unpredicted shipping costs was the key reason for site abandonment based on this 2016 study by VWO.

Shoppers want complete transparency in their entire shopping online experience — meaning no hidden shipping costs!

If you are charging customers for shipping, make sure to display your policy clearly in your product page so that your customers know before they can add their product for their cart that they’ll have to take into account shipping charges when purchasing.

This insurance policy pertains to returns, too. If your customer isn’t 100% offered in your product, they’re likely to need to know just how lengthy they need to give it a try before it must be back with you. Could it be fourteen days? An entire month? Are returns free? Spell it in your product pages so visitors don’t need to go looking for the data.

Who rid of it: Nike

Prioritize page speed

Page load time is a big element in site abandonment. You’ll have a terrifically-designed product page with beautiful images, great product descriptions, and killer reviews… however, if the page takes forever to load, it will not matter a little.

Consumers have become to anticipate almost immediate page strain on websites. Based on Kissmetrics, 79% of internet shoppers who have a problem with a site’s performance won’t go back to shop there again, and 1 / 2 of internet users expect pages to load in 2 seconds or fewer.

Your page speed can have a number of things, like a complex web site design, your server response time, large images and files, large pages, etc.

To check on your page speed and identify possibilities for optimization, use Google’s PageSpeed Insights tool.

Be enhanced for mobile/tablet

By 2020, mobile e-commerce is forecasted to create up 45% of america e-commerce market. Shoppers are spending increasingly more time on their own cellular devices, so your website must be enhanced for mobile encounters.

An excellent mobile e-commerce page features product images that are simple to see and explore, quick page load, along with a seamless mobile checkout experience.


Who rid of it: ETQ

Since you have the very best practices lower for the product page, it’s time for you to dive a little much deeper. A stick out product page can produce a massive difference inside your site’s rate of conversion if done properly. Listed here are a couple of tips and methods to make certain you’re getting the most from your products pages.

Make use of the scarcity principle

Creating a feeling of emergency could be a terrific way to improve conversions in your site. Using the scarcity principle in your product pages, you develop a feeling of emergency for the website visitors and eliminate time they might spend mulling of if you should purchase. If something is selling out rapidly, customers might be more prone to visit it before time expires.

Bear in mind that the product page needs to follow general guidelines to operate. Departing a note like “only 3 left!” on the product page that’s poorly designed, slow to load, and doesn’t feature great product images isn’t likely to strengthen your conversions.

Amazon . com uses scarcity principle frequently, particularly when they’re offering deals on select products.

Amazon Scarcity

Leverage your FAQ to assist remove doubt

Because of so many options online, it’s your decision to supply all the information your clients need to comprehend the need for your product or service and just what enables you to much better than your competitors.

Among the simplest ways to get this done on the product page would be to leverage information out of your FAQ page to reply to common questions regarding your product or service and take away any remaining doubt when you are transparent and detailed together with your product information (without completely overwhelming your products page with sentences of knowledge).

Should there be common questions across all products, you are able to pull information out of your FAQ page and have it underneath the fold in your product page. You may also link straight to your FAQ page out of your product page to provide obvious direction on where users might opt for solutions to common questions.

Under Armour requires a unique method of this by providing a “Questions” area at the end of the product pages that highlight product-specific questions and solutions, as well as allow shoppers to submit questions.

Under Armour FAQ

Show cost comparisons

If you are offering discounts, sales, or lower-than-list prices, display it in public on your products page. Besides this show internet buyers your value proposition — additionally, it causes it to be so that your visitors do not have to depart your website to check prices.

Wayfair is a superb illustration of an e-commerce site who this well. Furthermore they reveal a reduced price… they reveal customers just how much they’re saving using the reduced add up to fully show the worth save.


Personalize Product Recommendations

Mix-selling products with related product recommendations could be a terrific way to increase overall cart value, but using personalized product recommendations could be a game-changer.

Personalized product recommendations use actual user behavior to recommend items that are often viewed, visited, and purchased together. You’ve probably seen this on Amazon . com, that has been awing customers for a long time using their highly personalized product recommendations.

Amazon Personalized Product Recommendations

Rather of recommending standard products overall (which may be unrelated as to the your customer is actually trying to find), personalized product recommendations help make your shop seem like it’s produced only for the consumer, since it shows products they’re apt to be thinking about.

Your products pages are perhaps probably the most pages in your e-commerce website. From your images for your descriptions can produce a serious effect on a shopper’s decision to buy or abandon ship.

To create superior product pages, focus first around the fundamentals. Make certain you’ve high-quality images which include multiple angels of the products along with a zoomed-in character at them also. Also spend time crafting thoughtful descriptions. Keep in mind that users do not have the chance to physically touch and feel your product or service or discover their whereabouts at scale, so depend in your descriptions to supply a full picture of the products.

Lastly, keep in mind that transparency is essential. Shoppers need to know everything upfront — shipping, returns, prices, discounts, etc. Make certain to provide them all the information inside a digestible and simply discoverable format.


Exactly What Is A Website Design Color Scheme and How Do You Make One?

So you’ve made the decision to construct your personal website. You’ve most likely recently been considering color palettes, even when you aren’t quite sure the things they really are or why they’re such an issue.

But with regards to designing your website, selecting the correct color scheme is among the most significant website design decisions you’ll make.

Color increases brand recognition by 80%, meaning picking your internet design color scheme is important to creating your site not only enjoyable and interesting for your audience, but memorable, too.

Before we dive into how to decide on the right color scheme for the site, let’s cover some color basics.

Exactly what is a website color scheme?

An internet site color scheme may be the mixture of colors your decide for your site’s design. You’ll stay with with such colors during your whole site.


Ex: WordPress

Color palettes are utilized to make certain your site colors coordinate. It’s a means of organizing colors that does not only look great together, but work nicely during your site in line with the message you’re looking to get across, the feelings you would like connected together with your brand, and also the action you would like customers to defend myself against your website.

Do not know color scheme essential for this site?

You realize you would like your website to appear good… along with a color scheme is half the fight for making sure it will.

But selecting the best color scheme is all about not only getting a fairly site. Color includes a huge influence over our perceptions, which makes it a effective tool in design arsenal.

Color has emotional and mental effects on viewers. Different colors stimulate different feelings, meaning using color strategically in your website can help you communicate the content you need to your clients to get.

For instance, let’s go ahead and take color blue. Blue typically makes people feel something is reliable and dependable. Brands using this color within their color scheme include the kind of Chase. I’d say an economic institution would certainly wish to appear trustworthy… wouldn’t you?


Ex: Chase

Color may also affect your general thought of a brandname by influencing the website’s design. When the colors clash, the look looks bad, and visitors obtain a bad impression of the site and business. Let’s take a look at two websites to dive a little much deeper.

Website #1 has a lot of information, but clashing colors. The font is a variety of different colors, the backdrop is fuzzy, and also the photos will vary sizes and quality.

Water Equipment Technology

Can you spend considerable time here? Most likely not.

Having a color plan such as this, it’s very easy to have the brand is untrustworthy, unorganized, unprofessional, etc. Should you be buying a service or product directly on the website, you most likely wouldn’t feel too secure by doing this, since the site itself looks unprofessional.

Now let’s take a look at site #2:


You may still find photos, colored backgrounds, as well as different text colors… however it all suits a cohesive color plan, making the company look polished and reliable.

Which business can you decide for your water technology needs?

That’s the strength of color.

Comprehending the Basics of Color

Before you choose your internet design color scheme, you must know the actual need for colors and just how they interact together. This really is frequently known as Color Theory.

Entire books happen to be discussed Color Theory — so rather to do an in-depth dive, I’ll cover the fundamentals you should know that will help you select a great color plan for the website. If you would like a lot of Color Theory, see here.

At its most fundamental level, color theory refers back to the interaction of colours inside a design through contrast, complementation, and vibrancy.

Contrast, Complementation, Vibrancy


Contrast is when you divide elements in your website. Consider it when it comes to black and white… literally. These colors create contrast they completely juxtapose one another. For those who have a black background with white-colored text, your skills is attracted straight to the written text. Contrast likewise helps readability by making certain you are able to really see what’s around the page.


Ex: Lush


Complementation is basically how colors look along with other colors. Complementary colors are complete opposite of one another around the color wheel and supply balance for that eye (more about that inside a bit). Complementation could be a useful gizmo that will help you determine which colors look great together.

Ex: HostGator


Vibrancy may be the mood one sets. Vibrant/warm colors are usually more energizing (think reds and yellows), while awesome colors typically make us feel calmer (think blue and eco-friendly).


Ex: Huge

These interactions between and areas of colors are what constitute palettes. Consider the schemes like a blueprint for selecting what colors match. They’re produced by working within color families within the color wheel along with the aspects of color theory. Your color plan is exactly what you utilize to select your color scheme.

Color wheel

Four Common Palettes

You will find four common palettes that provide because the foundation of most color palettes.


A monochrome color plan relies exclusively on a single base color, and includes different shades and hues of this same color.


Ex: Davroc


A complementary color plan uses two colors from opposite sides from the color wheel (complementary colors!). It may use various shades of those colors, but they ought to be inside the original complementary colors.


Ex: Slickplan


Similar palettes use three colors that sit directly alongside one another around the color wheel, developing a cohesive look through the site but without searching to monotonous.

Insurance Jack

Ex: Insurance Jack


Triadic palettes also employ three colors, however these sit triangular from each other around the color wheel. To produce this plan, choose a base color, then draw an equilateral triangular over the wheel to obtain the other two colors.

Lorenzo Verzini

Ex: Lorenzo Verzini

Creating Your Internet Design Color Scheme

Now you know the significance of color and just how color palettes are created, it’s time for you to make your own website design color scheme. Listed here are three steps to help you get going.

1: Select a Base Color

Whichever color plan you select for the website design color scheme, it’s important to begin with basics color. This may be one you’re already using (ex: for the emblem), or perhaps a color that evokes a feeling you desired connected together with your brand (ex: eco-friendly, for growth).

Take it easy about shade initially. First, choose a fundamental color like a beginning point. After you have it, use a tool like Paletton to obtain the perfect shade of the primary color, which is your true base color.

2: Select a Color Plan

Now that you’ve got your base color, it’s time to find the color plan for the palette. Basically we discussed the standard four above (monochromatic, complementary, similar, and triadic), there are many other palettes available that you should have fun with.

The bottom line is not receiving overwhelmed with options (in order to use a lot of colors). Rather, concentrate on the way you would like your site to become perceived. Would you like to stimulate a sense of tranquility? A similar color plan might be best, since using colors alongside one another around the color wheel creates a feeling of harmony.

If you are stuck, you may also use Paletton to obtain an concept of how various palettes works together with your base color, and to find the exact shades that actually work in your selected color plan, which can make your color scheme.

3. Implement Your Color Scheme

After selecting your color plan and taking advantage of it to construct your color scheme, you’re prepared to release it in your site!

Bear in mind that the color scheme isn’t only for your background text. You’ll wish to consider another elements of design in your site and just how they tie to your color scheme, much like your photography. Once we saw within our website example earlier, photography could make or break your color plan. Make sure that images you select participate in your general color scheme. If you wish to begin with a picture and make your color scheme from that, read this palette generator by Canva.

Next Steps

Again, don’t get paralyzed by choices here.  Remember that there is nothing absolute in your site. You might find that once you begin making use of your palette, the hues aren’t quite right. Don’t worry about it — you could use among the tools to tweak your palette before you obtain the style you’re searching for. The most crucial factor would be to just get began!


Call Us Page Guidelines, Ideas & Examples

Just how much thought have you put in your Call Us page in your website?

If you are like the majority of companies, you most likely centered on the technique (i.e. how people can contact you) but didn’t give much considered to the page itself (i.e. the copywriting and style).

The truth is, the Contact page form should be among your most prioritized pages in your site because it’s probably the most visited pages. It is also typically the start of your interactions with prospective customers.

Knowing that, let’s talk on how to create a killer Call Us page which will stick out for your visitors.

Allow it to be Functional

This will go without having to say, but here you go just in situation: it is best to test out your contact page form to make certain it’s completely functional.

Try all email and make contact with links, complete any forms, and appearance integrations you might have with exterior databases. If you are running automated responses to make contact with demands, make certain individuals are firing, too.

The final factor you would like is perfect for a possible customer to try to achieve you and also never know what you think again.

Range from the Right Information

The kind of information you include in your Contact page form is determined by your company. Generally, you need to include details about your operations and the way your customers can make contact with you.

Listed here are a couple of typical information most Contact pages will include:

Telephone Number

Email is excellent and all sorts of, but many of people still choose to call directly. Don’t lose out on an opportunity to interact with any visitors by departing off your telephone number.

Hrs of Operation

If you are only open certain days each week, enable your visitors know to provide them a concept of once they should be expecting to make contact with you.

Response Time

Set an expectation of methods lengthy someone should be expecting to hang about until they know what you think.

Current Email Address

Should you not incorporate a form, make certain you allow people a method to achieve you via email. You shouldn’t limit your audience to just one way of contacting you.

Social Handles

Provide your visitors a good way to interact along with you on other mediums by linking for your social networking profiles.


Adding your street address for your Contact page form is a terrific way to build trust together with your visitors. For those who have several location, make sure to list contact means of both.

However, it isn’t sufficient for the page to achieve the correct information — it must be correctly formatted, too.

Your Contact page form hosts your website’s other contact methods, much like your telephone number and address. These components ought to be in readable formats for machines like hearing TTY and visual readers, additionally to marketing tools like Googlebot, which require to crawl your page.


Ex: FreshBooks

Ensure that it stays Organized

Much like a complex FAQ page, Contact pages may become robust for businesses’ which have multiple teams or functions that could require different contact methods.

The important thing to the complex page would be to make it simple for that user — meaning organizing the page to make certain these potential customers find precisely what they’re searching for with minimal effort.

For those who have various ways for the people to contact you in line with the contact purpose, i.e. Sales, Tech Support Team, Press Queries, etc., organize your primary Call Us page using these groups to be able to help direct these potential customers right contact method.


Ex: Dropbox

Keep the bases included in including an “Other” or “General” category for individuals who might not determine what they’re searching for within the list.

Allow it to be Simple to find

Imagine you’re looking for contact details on the company’s website and can’t locate it anywhere. Would you leave the website in frustration?


Don’t permit this to occur to your clients. Your Contact page’s location ought to be foreseeable in line with the action you would like your customer to consider during your website.

When the primary reason for your internet site is to possess customers make contact with you, your Call Us page ought to be within the primary navigation.



Ex: CP+B

If it is another reason for your website, then your page ought to be someplace foreseeable, as with the footer of the site.


Ex: Nike

The treatment depends on which action you would like your customer to consider. According to that action, you will be able to determine the place for that page — keep it foreseeable. In case your target customer desired to contact you, where are they going to look to do this?

Be Obvious and Concise

Consider someone contacting you like a potential purchase — you shouldn’t do anything whatsoever that may prevent them from finishing the procedure and achieving a person, because that’s money potentially lost for the business.

Your Call Us page ought to be obvious and concise, without any barriers for users to obtain stuck on. Keep the copy short and to the stage, and requires to incorporate a obvious proactive approach that informs the customer exactly what you would like these to do around the page.

Ex: Morroni

However, don’t think obvious and concise = boring. Exactly what it means is removing something that doesn’t serve a particular purposes, like fluff copy, excess form fields, etc. Your Contact page form can (and really should) be creative without inhibiting a customer from really contacting you.

Talking about being creative…

Showcase Your Brand Personality

Consider your contact page form being an extension individuals. Its style should reflect your brand, since this is frequently the very first interaction clients are getting along with you.

From the design perspective, your Contact page form should participate in the general feel and look of the website. What this means is going beyond slapping a message form on the blank page and calling it each day.

Your Contact page form is definitely an chance to provide these potential customers an idea of the items it’s like to talk with you, consider getting creative, both together with your design with your copy. Again, keep the language obvious and concise, but never be afraid to enjoy it. Your page should lure people to complete your form, provide you with a call, shoot an email, etc. — not bore these to tears.

Quick Sprout

Ex: Quick Sprout

Extra Call Us Page Inspiration

Require more inspiration? Listed here are three types of Call Us pages which are hitting all of the marks:

Moz: Notice how Moz takes organization to a different level using their search functionality. Although you search the assistance Hub, but you may also consider the Q&A forum to locate solutions for your questions. Below that, Moz has specific areas you will get assist with organized by function.


SquarespaceBesides Squarespace organize their contact options and copy obvious and concise, however they get it done inside the minimalist style their platform is really well-noted for.


Marble: Having a clean, unique design which includes multiple techniques to contact Marble, this Call Us page sticks out like a obvious illustration of things to follow.


Conclusion & Next Steps

Your Contact page form is definitely an chance to begin a discussion with prospective customers or continue engaging with existing ones. What this means is your page ought to be important with regards to your site design and structure.

Make certain your design and duplicate are obvious and concise and take away something that might prevent someone from really contacting you (like longer-than-necessary forms, an excessive amount of copy, etc.).

Remember to supply valuable business information for the customers in addition to a obvious proactive approach to allow them to make contact with you. Lastly, allow it to be unique! This can be a customer support touchpoint, so your Call Us page should represent your logo and what it’s enjoy to talk with you.


Website Hosting versus. Domain Registration Described

Web Hosting vs Domain Registration

Website Hosting and Domain Registration are a couple of aspects of managing a website. However it&#8217s vital that you comprehend the difference and employ cases.

Website Hosting is definitely an account on the computer (also known as server) that may store and serve website files online.

Domain Registration is leasing an individual-readable word (e.g., amazon . that directs individuals to specific website files using a browser.

Being an example, a website is definitely an &#8220address&#8221 on the web. Hosting may be the &#8220land&#8221 or space where your site files live.

That&#8217s rapid version. But there&#8217s more to website hosting versus. domain registration than their definition.

Disclosure – I receive referral charges from a lot of companies pointed out on this web site. My opinions and knowledge come from my very own experience like a having to pay customer or consultant to some having to pay customer.

How Hosting &amp Domains Work

Website hosting and domain registration are often paired together. However it&#8217s vital that you understand exactly the things they’re doing.

Domain Registration

Internet addresses are technically &#8220IP Addresses.&#8221 IP addresses really are a lengthy number of figures which make no sense to humans.

So rather of keying in 192.168..1.1 to gain access to an internet site, the web site owner can get a domain name which will path to that exact Ip.

Whenever you get a domain name name, you’re leasing it from the web Corporation for Names and Figures (ICANN). ICANN provides domains via approved registrars.

A website doesn’t do anything whatsoever by itself. Registration gives you the authority to &#8220point&#8221 your domain wherever you would like.

You are able to tell it to redirect to a different website.

Truly you&#8217ll would like it to direct browsers aimed at your website&#8230on your hosting account.

Website Hosting

Website hosting is definitely an account on the server that &#8220hosts&#8221 your site files.

If you don’t possess a domain &#8220pointed&#8221 for your hosting account, you have access to it having a string of figures within an Ip.

When you can technically construct your own server in your own home, many people buy hosting from the webhost.

A webhost is really a company that owns a lot of pre-configured servers they lease out based on different plans.

They’ll usually instructions regarding how to &#8220point&#8221 your domain for your hosting account. They’ll offer instructions for software to construct &amp manage your site.

Truly there’s a couple other terms that confuse issues.

Related Topics

There’s a couple of terms that you simply&#8217ll see along the way to explain.

DNS (also known as Website Name System)

DNS is really a system that will the actual work with converting your website name into an Ip. It may be outside of your domain registration as well as your hosting account. But, normally the domain registrar or perhaps your webhost will give you a DNS.


You are able to technically write and upload plain HTML files for your hosting account. Most website proprietors wish to edit and manage the website directly.

A cms (CMS) is software that enables you to definitely build, edit and manage all of your website files from one dashboard. A CMS should be placed on your hosting account.

WordPress may be the Internet&#8217s most typical cms. But there’s a numerous options. I authored a WordPress setup guide here.

Website Builder / Ecommerce Software

You are able to install &amp run a variety of software in your hosting account server. You will find tools that permit drag functionality, ecommerce functionality, or whatever you can envision.

Keep in mind that all of this software operates on a website hosting service that you simply access via your own domain name.

Ways To Get Began

How do we get began with domain registration and website hosting?

Well &#8211 this will depend on which for you to do. There are plenty of choices to mix, combine and employ different choices. It may be confusing, but almost all options boil lower to 3 usual pathways.

Buy Domain &amp Hosting Individually

With this particular path, you register your domain in a domain company of your liking as well as your hosting in a webhost. You&#8217ll then &#8220point&#8221 your domain for your hosting account.

Personally, i do that path. The domain with this website is at NameCheap and also the hosting is thru InMotion Hosting.

Provider Examples (Domains)

  • NameCheap (review).
  • GoDaddy (review).
  • Google (review).

Provider Examples (Hosting)

  • InMotion Hosting (review).
  • SiteGround (review).
  • Bluehost (review).


  • Better lengthy-term prices.
  • Simpler to depart with less service commitments.
  • Companies usually focus on either.
  • Cheaper when the hosting project won&#8217t launch soon.


  • Will lose out on short-term specials &amp discounts.
  • Less convenient as utilizing a single company.
  • Need to trobleshoot and fix across different companies.
  • Extra configuration steps.

When you purchase your hosting, you are able to install website software in your account. I&#8217ve written how to get this done with free WordPress software here.

Buy Domain &amp Hosting Together

With this particular path, you purchase your domain and hosting together from one company.

This is actually the most typical road to developing a website. It&#8217s convenient and makes lots of sense. Most domain providers also sell hosting. And many hosting providers also sell domains.

Actually, many hosting providers give a free domain for that newbie.

Provider Examples (Hosting + Domain)

  • GoDaddy (review).
  • NameCheap (review).
  • InMotion Hosting (review).
  • SiteGround (review).
  • Bluehost (review).


  • Convenience and ease.
  • Unified support in one company.
  • Bundled specials and discounts.
  • No additional configuration.


  • Harder to up and then leave to a different company or use backup services.
  • More costly lengthy-term with pricier domain renewals.
  • Difficult to manage many domains, particularly if many are inactive.
  • Lack of specialization in domain services (or hosting companies).

When you purchase hosting, you are able to install website software in your account and move from there. I&#8217ve written how to get this done with free WordPress software here.

With this particular option, you usually can transfer your domain to your webhost.

Buy Everything Bundled Together

With this particular path, you purchase your domain, hosting, and your site software in one bundle from one company.

This path is also known as using a &#8220website builder.&#8221

This path is typical among website proprietors. It&#8217s convenient. It&#8217s easy and it can make lots of sense for a lot of website proprietors.

The most important thing would be to recognize that you’re still having to pay for the similar elements because the first couple of options. You’re simply having to pay for any bundle with everything else incorporated.

Provider Examples

  • Weebly (review).
  • (review).
  • GoDaddy Website Builder (review).
  • Squarespace (review).
  • Shopify (review).


  • Convenience and ease.
  • Unified support for any single, proprietary product.
  • Integrated functionality so everything &#8220just works&#8221.
  • Professional speed, security, and maintenance.


  • Lack of total control &amp use of server.
  • Usually more costly over lengthy-term.
  • Lack of ability to personalize specific features / edits.
  • Difficult to trobleshoot and fix without customer care.
  • Difficult to leave company for various option.

When you&#8217ve selected and activated your plan, you&#8217ll need to follow the organization&#8217s steps to obtain began. Usually they’ve organized a obvious path to obtain your website in position and live.

Next Steps

If you’re thinking about an internet site project, it&#8217s important to comprehend the distinction between domain registration and website hosting.

They interact, but additionally behave like different products.

A website is crucial to the website project &#8211 regardless of whether you decide on a webhost or bundled services.

Knowing the website name you would like, download it today at this time from the domain registrar like NameCheap (promo) or GoDaddy (promo).

When you&#8217ve become domain, choose the very best website hosting or even the best website builder on your own.

You might like to bookmark this site setup guide here.

Have some fun!


The publish Website Hosting versus. Domain Registration Described made an appearance first on ShivarWeb.


7 Free Methods For Getting Internet Security For Small Business…(without losing your mind)

Business Security

Online Security Risk For Small Business

A small company client runs his entire business from the &#8220cloud&#8221 &#8211 ie, Gmail, Google Docs, as well as other iPhone Apps. But tend to open his data to online hackers.

It&#8217s convenient for purchasers, for business proprietors, and lucrative for that firms that run the Cloud.

It&#8217s much more secure compared to past when opening a poor attachment in Microsoft Outlook could provide a hacker use of all of your Quicken and charge card files.

Giving your company data to big online businesses is similar to giving your hard earned money towards the bank. The experts are likely to perform a better job, as lengthy while you keep the small finish from the bargain up.

That little bit of internet security can an irritating, but taking 7 easy (and free) steps can save you from business security nightmare (you will find 6000 to 10000 hacks of Gmail (each day).

1. Increase Password Strength

Yes, the your pet works &#8211 with no one outdoors of ones own is aware of this.

But passwords aren’t about being &#8220guessable.&#8221 They’re about being &#8220computable.&#8221

Make a huge network of supercomputers that may guess every mixture of letters, figures, and symbols imaginable. Ok. That really exists.

Which huge network of supercomputers is when passwords are cracked. It&#8217s brute pressure, and each password could be hacked should you provide sufficient time.

The bottom line is to help make the time given such a long time it&#8217s not worthwhile.

Kind of like adding an alarm system along with a deadbolt towards the door. The thief can continue to enter however it&#8217s not as simple as the following house.

Take a look at how lengthy it requires to hack your password here (opens new window). Take notice of the &#8220offline fast attack scenario.&#8221

As you can tell, adding a symbols, figures, or perhaps an uppercase letter pushes time to hack in to the centuries pretty easily.

When entering passwords, consider adding symbols towards the beginning or finish using proper nouns in order that it&#8217s memorable top of the situation and taking advantage of years or memorable figures for figures.

Or, consider an expression &#82207% margin equals $300 in my business Shivar Web. Then make use of the first letters, figures and symbols. Recall the phrase. 7%me$300fmbSW.

Here&#8217s an excellent Google video around the subject&#8230

2. Password Variety

(Cliche alert!) A series is just as strong because it&#8217s weakest link.

As well as your passwords are just as strong because the sites they are being used on.

A powerful password does nothing for you personally if Billy Bob&#8217s EZ Pay Accounting goes and will get hacked&#8230and the hacker uses passwords to gain access to Gmail (that is how most attacks happen).

To help keep this from happening you should utilize different passwords for various sites.

&#8220But I’ve 178 accounts online! That&#8217s impossible!&#8221

It’s impossible &#8211 unless of course you decide to go the ugly unsecure sticky note method.

Here&#8217s that which you do. (Directly from Google engineers)

When registering for a free account &#8211 consider that which you&#8217ll be utilising it for &#8211 and set it in 1 of 3 groups.

&#8220Critical&#8221 has your most significant and private stuff inside it. This = Gmail. Make use of a super secure password for *each* site *only.*

&#8220Moderate&#8221 sites could be annoying to become hacked, although not the finish around the globe. Have three or four secure but easily memorable passwords to rotate of these.

&#8220Annoying&#8221 sites just need a username, but you’ve got no information whatsoever on the website. Memorable password you can use for those.

You need to have only 7 to 12 passwords to keep in mind now, while still keeping everything secured tight (and find out below to obtain a great way to remember and store individuals passwords).

3. 2-Step Verification

Since just about all scams and hacks originate from somewhere in faraway (like Nigeria, Belarus, or South america) Google has began a different way to almost eliminate hacks to your Gmail account.

2-step verification is really a **must** if you are using Google products. It stops online hackers right where they are. Here&#8217s how Google explains it&#8230

4. Have An Online Secondary Address

If the account will get hacked, you have to be in a position to prove that you’re you. Within the anonymous realm of the web &#8211 this is accomplished with accounts that know that you’re you.

Visit Yahoo or Hotmail. Generate a quick account (with a decent secure password) and hang it as being your Gmail recovery address. (or the other way around if you are using Hotmail, Yahoo, or anything else as the primary email)

5. Backup Critical Stuff For Your PC

The &#8220Cloud&#8221 isn’t invincible. Make sure support your most significant stuff (sales lists, invoices, etc) for you hard disk.

Then, make use of a program like 7-Zip to secure the files or folder having a password.

Seem daunting?

Here&#8217s how to get it done easily. Visit 7-Zip and download this program.


Right-click personal files and secure with 7-Zip (select a strong password)

When you really need to see it, then right-click, extract, enter password.

Here&#8217s a tutorial&#8230.

6. Store Passwords Safely

As the tier &#8220annoying&#8221 passwords could be stored online inside your email&#8230your &#8220moderate&#8221 and &#8220critical&#8221 passwords ought to be stored on your hard drive **within an encrypted spreadsheet** with 7-Zip (see #5). 

7. Obtain A Free and simple Anti-Virus

Ironically, the Anti-Virus industry has effectively made to safeguard small company so annoying and thus unbearably slow that so many people just give up security altogether.

I personally don’t like Norton and Kaspersky and all sorts of others the thing is at BestBuy and garish online ads nearly as much as you need to do.

The answer for me personally ended up being to use Microsoft Security Essentials and upgrade to Home windows 7 (with a fast amazing firewall. Visit here to download Security Essentials.

Any personal or business knowledge about balancing convenience and security online? Tell me within the comments!

##image by GDS Digital

The publish 7 Free Methods For Getting Internet Security For Small Company&#8230(without losing your mind) made an appearance first on ShivarWeb.


9 Reasons Why You Need To Use WordPress for the Business Website

WP Business Website

Which means you&#8217ve a minimum of learned about using WordPress for business websites? However, you&#8217re to not sure. You&#8217re wise, since there are tons of platforms, site-builders, and choices to construct your business website with. Most companies will undoubtedly go to whichever their designer recommends or whatever is least expensive/best supported.

But exactly like you would care what materials your homebuilder was using to construct your home &#8211 you need to take a desire for what software your site builder is applying.

Here&#8217s 9 explanations why WordPress is the greatest option for your company website.

1. Security

Are you aware that church websites lead more infections and adware and spyware to internet visitors than any other kind of website? (yes, including individuals)


Because places of worship have a tendency to build amateur websites using out-dated technology.

Hacking isn’t just an expert industry with supply chains, vendors, and consultants &#8211 it&#8217s highly automated.

Website hacking isn&#8217t made by a loner mischievous kid &#8211 it&#8217s made by huge systems of automated bots who trawl the net searching for simple security holes.

(Make a robot turning up everyday in your home to check on and find out should you locked you and switched in your alarm)

Websites built by hands or with sitebuilders don&#8217t have built-in security, or perhaps a community searching and patching holes.

One bad type of php (a typical programming language) makes it possible for a robotic (not human) to insert pretty nasty stuff &#8211 damaging your brand, business, and offending your clients.

An expert WordPress installation, with monitoring, dramatically reduces this risk when compared with sitebuilders, along with other early 2000s technology.

2. Design Versatility

WordPress runs from a database (quick, easy changes) and uses &#8220Themes&#8221 to manage website functions and appear.

Exactly what does this suggest? An expert designer can take shape any take a look at with WordPress. Any take a look at all. Or rapidly choose, implement, and personalize a pre-built Theme.

Your choices are unlimited &#8211 and simple to regulate, implement, and alter with time.

You may also &#8220preview&#8221 the way a theme will appear without getting to apply it.

3. Selection of Top-Firms For Design + Development + Support

WordPress is continuing to grow in one-of-many blogging tools to to be the most broadly used &#8220Content Management System&#8221 on the web &#8211 powering 20%+ from the best players websites on the planet &#8211 and millions upon countless others.

How come this trouble beyond pure social recognition?

WordPress is how the developers, designers, support, and professionals are in. A sizable market = deep support for the firm as well as your website.

You will find thousands of designers and developers who know WordPress and will be ready to strengthen your firm.

There&#8217s no recourse to be tied to a terrible developer simply because he&#8217s the only real guy to understand [insert random software] inside and outside.

4. Open-Source With Active Community

WordPress isn’t proprietary. It&#8217s not of any organization, also it&#8217s copyright is licensed underneath the GPL. And contains a millions-strong active community with regular scheduled, open-source updates.

What is does which means that for you personally?

It&#8217s not disappearing. You bear no recourse of the software firm going belly up and departing you with unsupported software.

The code is available to the general public, so that all the weaknesses and vulnerabilities is visible and glued by all very rapidly.

And WordPress improves constantly due to real-input by its user/developers.

WordPress is definitely in the leading edge &#8211 and never held back with a company&#8217s sources

5. Search engine optimization and Markup Friendly

Trivia &#8211 W3 is really a conference of individuals from top Internet firms who lay lower the standard standards for programming code on the web &#8211 so your computer can see it.

Individuals quality standards matter &#8211 a great deal. Search engines love correct programming &#8220markup&#8221 &#8211 since it&#8217s simpler to crawl.

Your users like it (without realizing it) since your website creates their browser.

WordPress yields near-perfect markup. Sitebuilders, website wizards, and old website software packages don’t.

Associated with pension transfer all products &#8211 it matters what’s &#8220under the hood.&#8221 WordPress causes it to be happen.

6. Functionality Versatility

Seen a neat contact page, picture slider, or awesome functionality online that you simply love?

WordPress can perform it. We have an innovative system known as Plugins &#8211 where one can download and &#8220plug-in&#8221 third-party programs to create your website look, act, and feel exactly how you want.

7. Server-Side Software

Desire a website that may be updated anywhere?

WordPress is software that endures your site&#8217s server &#8211 which means you aren&#8217t restricted to what computer you&#8217re on.

You are able to login and edit anywhere you possess an Web connection &#8211 and all sorts of your graphics and media is going to be stored there too.

8. Amounts of Users Access

WordPress includes a built-in user system. So that you can easily let any edit or make changes towards the website everywhere &#8211 without discussing username and passwords.

Want an worker to edit the copy &#8211 although not the settings? You are able to set roles and define access so you are aware just who can alter what when.

Total control of your site.

9. Integrates With Just About Anything

Since WordPress is really hugely popular &#8211 and thus flexible &#8211 a lot of your preferred web services sync up to it?

Is the next step e-mail marketing with MailChimp? It syncs up. Wish to install tracking, social networking, etc, etc&#8230 it may most likely be integrated.

It&#8217s that flexible. Despite whatever you decide and listen to mid-2000s web-site designers, using WordPress for business websites isn’t just completely achievable &#8211 but the best lengthy-term (and short-term) option to power your website.

Require a question clarified? Work done? Or would like you website transformed into WordPress? Call us or leave an email within the comments.

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