What is WordPress Hosting?

What is WordPress Hosting

WordPress Hosting is a hosting product that is pre-configured to host a WordPress powered website efficiently. There is no industry-standard definition for “WordPress Hosting” so the exact product will vary by host. WordPress Hosting is usually used for the 3 “s’s” – to simplify, to secure, and to speed up a WordPress install compared to a WordPress install on typical Linux server.

How WordPress Hosting Works

There is no industry-definition for what “WordPress Hosting” – it varies by hosting company. Since WordPress is simply software that can run on any Linux hosting server that supports PHP / MySQL – the “WordPress Hosting” is often used as an empty upsell.

However, WordPress websites do use some resources differently than other web applications – so there is plenty of scope to create a hosting product that runs a WordPress install more efficiently than a traditional install on shared / VPS hosting.

Imagine real-world housing for a second. Buying hosting is kind of like purchasing a condominium, townhome or detached house. You buy it and live in it and do whatever you want.

But now – imagine you are the builder of these homes. And you notice that most of your homeowners are all elderly couples (or couples with children – whatever piques your imagination).

Sure, these elderly couples live in your condos, townhomes, and houses all just fine with standard amenities. But you see lots of these couples making the same changes over and over. So you start selling “active adult” homes. These have ramps instead of outdoor stairs. They have reinforced bathroom rails. They have wider hallways and more functional appliances.

WordPress Hosting is kind of like that. Good hosting companies will really think through what will make a WordPress install more secure, speedier, and simpler right off the bat.

They’ll have all those features pre-configured and pre-allocated. They’ll have support staff who will dig into a WordPress install rather than only dealing with the hosting support.

With a good product, this setup works well for hosting companies because they can charge a bit more – and they know exactly how to handle a group of servers. And it works better for customers since a lot of minor WordPress headaches go away.

What Is Managed WordPress Hosting?

Now – and this gets kind of crazy and confusing – there are a bunch of hosting companies who go a step further. They will not only pre-configure your hosting account for WordPress – they will actively manage your install for speed, performance, and security.

It’s like bundled intensive support. They are typically a separate “thing” from hosting companies selling WordPress Hosting. In fact, the most well-known is WordPress.com which is owned by Matt Mullenweg – the “founder” of WordPress software. WordPress.com provides a customized but heavily controlled install of WordPress that is bundled with themes, plugins, hosting, etc for a flat monthly fee. There’s limitations and rules – but everything is done and done.

Usually the biggest installs of WordPress will live with a managed host – think the New York Times’ blogs, etc.

But they are also popular with WordPress websites that drive a lot of traffic and want hands-on support. One of my clients uses WP Engine – he loves it, he has budget for it – and it fits his site.

However, it’s important to treat managed WordPress hosting as a different beast compared to the WordPress hosting that most companies sell.

What WordPress Hosting Is Used For

WordPress Hosting is used for running WordPress powered websites at a predictable price point.

Most WordPress Hosting plans base the pricing on the projected number of visits or the number of installs – rather than allocated resources.

This makes shopping a little bit easier to do – but also means that you have to reframe what you are paying for compared to traditional web hosting.

For example, on a shared hosting plan with no limit on domains, I might be able to sustainably run 12 microsites powered by WordPress – or even a single site with 30,000 visits per month. Since I’m handling how the resources are allocated – that’s my choice. My price per website or per visit will be much, much lower than someone who pays for a WordPress Hosting plan with a limit of 2 websites and 20,000 visits.

Again – your money and your value. WordPress Hosting is used to take care of pre-configurations, speed issues, and security issues that many website owners simply don’t want to deal with.

WordPress Hosting Differences

WordPress Hosting, like reseller hosting, does not exist on the spectrum of hosting products. Instead, it’s an add-on to the traditional feature spectrum. Here’s how it differs.

WordPress Hosting vs. Shared / VPS / Dedicated / Cloud Hosting

I wrote an entire explainer on this topic here – in addition to touching on it above.

You can run WordPress on shared, VPS, dedicated, or even cloud hosting. But WordPress Hosting is always going to be some sort of customized setup for WordPress. Sometimes it’s useful – and sometimes it’s not. Here’s what to look for.

What To Look for in WordPress Hosting

Since you are paying for a customized setup and for use, shopping for WordPress Hosting can be a bit more complex than other hosting products.

You are really looking for –

  • Server Resources (memory, bandwidth, processors, etc)
  • Unique & Hard to Create Configurations (staging, NGINX, etc)
  • Dedicated Support
  • Specifics on Memory Allocation, Caching, etc
  • Plan Bonuses (ie, themes, plugins, builders, etc)

WordPress Hosting Providers

I’ve used quite a few WordPress Hosting providers both for my own projects and for clients. Here’s the main 4 companies that I’ve used & really liked. I receive customer referral fees, but all the data & opinion is based on my professional experience.

Name Best if you want… Features!
InMotion …high-performance & independent-owned w/ great customer support. See Features.
SiteGround …high-speed w/ global data centers & developer-friendly features. See Features.
Bluehost …name-brand hosting w/ good support & full product suite. See Features.
WP Engine …fully managed WordPress hosting focused on speed. See Features.
WordPress.com …fully hosted, but also limited, version of WordPress. See Features.

I also created a more in-depth best WordPress hosting guide with a quiz here.

Additionally, using a WordPress Hosting plan will not automatically solve your website speed issues. I wrote a Beginner’s Guide to Website Speed & Performance here.

The post What is WordPress Hosting? appeared first on ShivarWeb.

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What is Shared Hosting?

What is Shared Hosting

Shared Hosting is a hosting product that shares server resources across several hosting accounts. Shared Hosting is used as an affordable, straightforward hosting solution for the majority of websites.

How Shared Hosting Works

Shared hosting is quite literal. There’s no technical meaning – you are simply sharing a server with other websites. A shared hosting server runs resource management software that is configured & maintained by a hosting company. They allocate & manage resources across accounts. The accounts are fully private & do not interact with other accounts.

Imagine real-world housing for a second. A shared hosting server is kind of like a condominium. Even though each owner fully owns the unit as a property owner – the actual structure & property is shared as commons. Each condo can come with its own amenities & floorplan. The owner can do whatever they want as long as it does not impact the overall building or trash the common property.

A shared server is configured to operate smoothly & without interruption across accounts. But since resources are shared, the hosting company can (and does) impose limits & rules on each account to prevent any downtime for all accounts.

What Shared Hosting Is Used For

Shared Hosting is used for running most of the websites on the Internet. Given the resources of a typical server and the demands of a typical website, most website owners do not need anything else. With a shared server – you know generally what rules & limits you have, and you trust the hosting company to provide those resources to run your website.

If you know how many visits you receive, and how efficient your website is – then you can pay a locked-in price for those resources.

Going back to the condominium analogy, as long as you know how many people will be living at your condo and what your typical day looks like (which is most people) – the shared structure makes sense.

Often I’ll see publishers switch away from a shared hosting plan around 25,000 to 30,000 visits per month (that’s when I upgraded). For an ecommerce site, I’ll often see the switch happening around 10,000 visits per month.

Now – both of those numbers are not benchmarks. Your numbers can vary wildly depending on the exact specifications of your website. It always pays to check your own memory, bandwidth, and CPU usage on your hosting account’s cPanel page.

It also pays to understand your traffic patterns, your hosting company’s customer support – and how your website runs.

Shared hosting has some notoriety for crashing under high traffic spikes. But that misses the bigger story. Usually all the accounts on a given server are not spiking at the same time. Unless you are wildly out of proportion with your website – even a good shared host can handle plenty of traffic.

Back in 2013, I wrote a personal blog post that went viral – in quite a big way. I was on a shared server at HostGator. I gave support a heads up when a big website picked up the piece. I implemented a static cache of the page. My site handled 10,000 visits in an one hour fine.

Now shared hosting certainly can (and does) crash. Plenty of sites outgrow them – and there are plenty of other flavors of hosting products.

Shared Hosting Differences

Shared Hosting exists on a spectrum of hosting products. Here’s how it differs.

Shared Hosting vs. VPS Hosting

Shared Hosting offers fewer dedicated resources than VPS hosting. Often they will be the same server – but with VPS, more is pre-allocated rather than shared. It’s kind of like a townhome vs. a condominium. They are both private property within a building. But – with a townhome, everything is allocated (including the land and attic space). With a condominium, a lot more is shared.

With shared hosting, you have to share all of a server’s resources with the other websites on your server. This means that you can usually get a much better price than VPS – and you can usually get the same performance since the hosting company will work to keep the server load balanced.

However, a VPS hosting plan will offer more control and more freedom. You’ll know exactly how much your website can handle – because you know that another spiking website won’t affect yours.

Shared Hosting vs. Dedicated Hosting

Shared Hosting offers dedicated resources on a single server that is shared with other accounts. Dedicated hosting offers the entire server for your use. You are basically leasing a server with support & top tier connection to the Internet.

Shared Hosting vs. Cloud Hosting

Shared Hosting offers dedicated resources on a single server whereas Cloud Hosting decentralizes your website files & databases across thousands of servers everywhere. With shared Hosting, you pay for agreed-upon resources. With Cloud Hosting, you pay for use.

It’s kind of like purchasing a townhome vs. having some sort of AirBnB subscription where you can stay anywhere, anytime, as long as you pay.

With Cloud Hosting, you basically have unlimited resources – but you pay for each use. With Shared Hosting, you pay a stable price for stable resources. It’s like an a la carte all you can eat buffet vs. ordering an entree for a single price.

Confusingly, many hosting companies mix and match the advantages and disadvantages of each. A common combination is to use Cloud Hosting as backup for Shared Hosting for a set price.

Cloud Hosting is also rarely bundled with customer support. Cloud providers are all the big tech companies like Google, Amazon, Oracle, and Microsoft. It’s a commodity for sale.

Now – some hosting companies are creating innovative hosting plans that bundle support and pre-purchased credits for a single priced Cloud Hosting plan.

However, in that case, you are still paying for uses rather that resources. It’s just that you are pre-purchasing the uses.

What To Look for in Shared Hosting

Since you are paying for shared resources, shopping for Shared Hosting is simpler than shopping for other hosting products.

You are really looking for –

  • Server Resources & Performance (memory, bandwidth, processors, etc)
  • Account Rules & Limits (ie, databases, domains, disk space)
  • Customer & Technical Support
  • Account Management & Ease of Use
  • Server Configurations & Software
  • Plan Bonuses (ie, automated backups, etc)

Shared Hosting Providers

I’ve used quite a few Shared Hosting providers both for my own projects and for clients. Here’s the main 4 companies that I’ve used & really liked. I receive customer referral fees, but all the data & opinion is based on my professional experience.

Name Best if you want… Features!
InMotion …high-performance & independent-owned w/ great support. See Features.
HostGator …overall value w/ good pricing, support & unmetered features. See Features.
SiteGround …good support & advanced features w/ plans to grow. See Features.
Bluehost …name-brand hosting w/ good support, pricing & clean interface. See Features.

I also created a more in-depth best shared hosting guide with a quiz here.

Additionally, using a shared host will perform much better if you understand the basics of how servers & speed works. I wrote a Beginner’s Guide to Website Speed & Performance here.

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What is Cloud Hosting?

What is Cloud Hosting

Cloud Hosting is a hosting product that distributes your website data among an entire network of data centers with near infinite resources. Cloud hosting usually charge per use rather than per resource feature. Cloud hosting is provided by the big tech companies like Amazon, Google, Oracle, Microsoft and IBM – but is sometimes resold via traditional hosting brands who bundle customer support.

How Cloud Hosting Works

Usually website files live on a hosting server that is leased by a hosting company. A cloud is an entire network of data centers that host website files in a distributed & decentralized fashion. It gets way more technical than that – but basically it’s just raw server resources for rent based on use rather than renting a part of a server.

Imagine real-world housing for a second. Traditional hosting is like buying a house, townhouse or condominium. You buy it and you can do whatever you want. Cloud hosting is like having access to any house anywhere in the world whenever and wherever – you just have to pay per night for whatever house you use.

The actual cloud is built by the biggest tech companies in the world. There are not that many. Amazon is the biggest. They are closely followed by Google, Microsoft, Oracle, and IBM.

Cloud hosting as a product is also something sold by traditional hosting companies. They usually do not have their own clouds. Instead, they pre-purchase and bundle credits on a big tech cloud.

This product works because none of the big cloud providers give tech support – at all. None. Also, you never really know how much your bill will be. I’ve had a small site on Google’s cloud for over a year. I think it has cost a few dozen dollars – all covered by my sign up credit. But most sites with a few thousand visits per month can run between $10 and $40 per month depending on how big and complex their site is.

What Cloud Hosting Is Used For

Cloud Hosting is used for running websites that need varying resources and want unlimited performance. The only time your site will ever go down is if Google or Amazon go down. That happens – but it’s usually only for minutes and it makes international news.

If you know how many visits you receive, and how efficient your website is – then cloud hosting can be insanely cheap. You can host a site on the cloud directly for pennies. But if you have even a bit of traffic – then your costs will be in the ballpark of traditional hosting…with no real cap.

Moving to the cloud is usually done by website owners who know & find an advantage in managing their website’s performance. You can get very responsive and very reliable websites in the cloud. But there’s also a tradeoff with complexity, overall value, and cost.

I’ve had my most maddening consulting work on 100% cloud hosted websites (I’m looking at you Microsoft Azure) when the client absolutely did not need cloud hosting.

But cloud hosting will also serve a really useful complementary role – especially for storage or mirroring. Some hosts provide cloud credits for automated backups, media storage, and traffic spikes.

What To Look for in Cloud Hosting

Since you are paying for use, shopping for cloud hosting is different in many ways.

You are really looking for –

  • Cloud Setup
  • Customer Support (how much they’ll help with setup)
  • Prices per Projected Use
  • Plan Bonuses (ie, automated backups, etc)

Best Cloud Hosting Providers

I’ve used a few Cloud Hosting providers both for my own projects and for clients. Here’s the main 5 companies that I’ve used & really liked. I receive customer referral fees, but all the data & opinion is based on my professional experience.

Name Best if you want… Features!
SiteGround …great overall value, high resources w/ great customer support. See Features.
HostGator …unlimited bandwidth w/ affordable pricing tiers. See Features.
CloudWays …very high performance w/ great customer support. See Features.
Google …to run your site on the cloud that runs Google. See Features.
Digital Ocean …developer-focused platform w/ fast, global deployment. See Features.

Additionally, using a cloud hosting plan will not automatically solve your website speed issues. I wrote a Beginner’s Guide to Website Speed & Performance here.

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What is Reseller Hosting?

What is Reseller Hosting

Reseller Hosting is a hosting product that dedicates specific server resources to an administrator who can create shared hosting accounts. Reseller Hosting is typically used as a stable, affordable product for freelancers & agencies to provide to clients. It allows agencies & freelancers to generate recurring revenue via hosting, maintenance & turn-key solutions while providing clients with world-class infrastructure & technical expertise.

How Reseller Hosting Works

Reseller Hosting is a variation of a shared, VPS or Dedicated Hosting plan where the customer has an administrator account to create new individual hosting accounts. It is literally reselling hosting to a 3rd party. A reseller account has specific server management software so that the administrator can dedicate specific resources to each account and bill them individually.

Imagine real-world housing for a second. Ok – imagine a house or condominium building that is leased to someone who sub-leases the rooms to individuals. Reseller hosting is like that. The individuals could buy their own condo or rent their own house. But if they simply don’t want to deal with leasing agreements or property management – and would rather deal with their friend, then it makes more sense to sub-lease.

That analogy makes Reseller Hosting sound informal and unprofessional. It’s not. It’s actually a very common service for freelancers & agencies who have clients who simply don’t want to even *hear* the words FTP or DNS. Clients get hands-off hosting. Resellers get recurring revenue and a long-term relationship. Hosting companies lease servers to someone who can pay, knows what they need, and will usually be around for a while.

Reseller Hosting can be part of a shared, VPS, dedicated or cloud server. It all depends on what the customer is using it for.

What Reseller Hosting Is Used For

Reseller Hosting is typically used for running known client websites at a predictable price. With a Reseller Hosting account, the customer will know what types of websites will be on the account, so they’ll be able to allocate exactly what each site needs. Ideally, the reseller will have strong influence over the websites on the account. They’ll be able to set the billing and manage the traffic & resource use.

If you know how many visits you receive, and how efficient your website is – then you can pay a locked-in price for those resources. And you can rebill clients for very high-value add.

For example, if an agency has 10 local business clients with only 500 visits per month each – then the agency could easily put them *all* on a $20/mo reseller account with a solid hosting company. The agency could charge $50/mo for hosting, light tech support & WordPress updates. That’s $480/mo profit for the agency. And also quite a deal for each client. You can see how this could scale – especially if you charge more, provide more value, or balance more websites on the account.

Reseller Hosting Differences

Reseller Hosting sort of exists separately from other hosting products. Here’s how it differs.

Reseller Hosting vs. Shared Hosting / VPS Hosting / Dedicated Hosting

Unlike other hosting products, Reseller Hosting accounts are built to resell part of your server’s resources in a dedicated account. You can have a Reseller Shared plan where you are reselling accounts on a shared server. You can have a Reseller VPS plan where you are reselling accounts on a dedicated allocation of a single server. And so on – the key is to know what kind of resources your business and your clients’ businesses need.

What To Look for in Reseller Hosting

Since you are paying for type of hosting product resources, shopping for Reseller Hosting is simpler than other products in many ways.

You are really looking for –

  • Server Resources (memory, bandwidth, processors, etc)
  • Server Management Support (how much they’ll help with setup)
  • Server, Website & Billing Software (WHMCS, domain resells, WHM, cPanel, etc)
  • Data Center Location & Security Setup
  • Plan Bonuses (ie, automated backups, white labeling, etc)

Reseller Hosting Providers

I’ve used quite a few hosting providers both for my own projects and for clients. Here’s the main 4 companies that I’ve used & really liked. I receive customer referral fees, but all the data & opinion is based on my professional experience.

Name Best if you want… Features!
InMotion …great overall value, bundled reseller features, solid support. See Features.
SiteGround …unique program setup w/ diverse international data centers. See Features.
HostGator …great pricing, solid bundled features and known brand. See Features.
NameCheap …cheap plans with low-commitment & UK data centers. See Features.

I also created a more in-depth best reseller hosting guide with a quiz here.

Additionally, using a reseller host will not automatically solve your clients’ website speed issues. I wrote a Beginner’s Guide to Website Speed & Performance here.

The post What is Reseller Hosting? appeared first on ShivarWeb.

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What is VPS Hosting?

What Is VPS Hosting

VPS Hosting is a hosting product that dedicates specific server resources to a hosting account. VPS Hosting is used as a predictable hosting solution for high traffic or resource websites.

How VPS Hosting Works

VPS stands for “virtual private server”. A VPS server is a server that runs “virtualization” software which divides & dedicates the hardware resources to specific accounts.

Imagine real-world housing for a second. A VPS is kind of like a row of townhouses. They look like one shared structure. But when you look at the blueprints, every single townhome is separated from the rest all the way to the ground. There is no “co-ownership” of anything even though it’s all a single structure.

A VPS server might be a single server located in a single rack – but it behaves like multiple servers since everything from the memory to storage space to processing power is already allocated.

What VPS Hosting Is Used For

VPS Hosting is used for running consistently higher-traffic or more resource intensive websites at a predictable price. With a VPS server – you know exactly how many resources you have, regardless of the other accounts on your server.

If you know how many visits you receive, and how efficient your website is – then you can pay a locked-in price for those resources.

Often I’ll see publishers switch to a VPS hosting plan around 25,000 to 30,000 visits per month (that’s when I upgraded). For an ecommerce site, I’ll often see the switch happening around 10,000 visits per month.

Now – both of those numbers are not benchmarks. Your numbers can vary wildly depending on the exact specifications of your website. It always pays to check your own memory, bandwidth, and CPU usage on your hosting account’s cPanel page.

VPS Hosting Differences

VPS Hosting exists on a spectrum of hosting products. Here’s how it differs.

VPS Hosting vs. Shared Hosting

VPS Hosting offers dedicated resources rather than shared resources. It’s kind of like a townhome vs. a condominium. They are both private property within a building. But – with a townhome, everything is allocated. With a condominium, a lot more is shared.

With shared hosting, you have to share all of a server’s resources with the other websites on your server. This means that you can usually get a much better price than VPS – and you can usually get the same performance since the hosting company will work to keep the server load balanced.

However, a VPS hosting plan will offer more control and more freedom.

VPS Hosting vs. Dedicated Hosting

VPS Hosting offers dedicated resources on a single server that is shared with other accounts. Dedicated hosting offers the entire server for your use. You are basically leasing a server with support & top tier connection to the Internet.

VPS Hosting vs. Cloud Hosting

VPS Hosting offers dedicated resources on a single server whereas Cloud Hosting decentralizes your website files & databases across thousands of servers everywhere. With VPS Hosting, you pay for specific resources. With Cloud Hosting, you pay for use – though there are plans that provide a certain number of uses for a stable price.

It’s kind of like purchasing a townhome vs. having some sort of AirBnB subscription where you can stay anywhere, anytime, as long as you pay.

With Cloud Hosting, you basically have unlimited resources – but you pay for each use. With VPS Hosting, you pay a stable price for stable resources. It’s like an a la carte all you can eat buffet vs. ordering an entree for a single price.

Confusingly, many hosting companies mix and match the advantages and disadvantages of each. A common combination is to use Cloud Hosting as backup for VPS Hosting.

What To Look for in VPS Hosting

Since you are paying for dedicated resources, shopping for VPS Hosting is simpler than Shared Hosting in many ways.

You are really looking for –

  • Server Resources (memory, bandwidth, processors, etc)
  • Server Management Support (how much they’ll help with setup)
  • Server Management Software (does it come with pre-installed graphical software)
  • Data Center Location & Bandwidth Provider
  • Plan Bonuses (ie, automated backups, etc)

VPS Hosting Providers

I’ve used quite a few VPS Hosting providers both for my own projects and for clients. Here’s the main 4 companies that I’ve used & really liked. I receive customer referral fees, but all the data & opinion is based on my professional experience.

Name Best if you want… Features!
InMotion …great overall value, high resources w/ great customer support. See Features.
DreamHost …unlimited bandwidth w/ affordable pricing tiers. See Features.
LiquidWeb …very high performance w/ great customer support. See Features.
Digital Ocean …developer-focused platform w/ fast, global deployment. See Features.

I also created a more in-depth best VPS hosting guide with a quiz here.

Additionally, using a VPS host will not automatically solve your website speed issues. I wrote a Beginner’s Guide to Website Speed & Performance here.

The post What is VPS Hosting? appeared first on ShivarWeb.

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