When it comes to having an online portfolio of work — whether for designs, papers, case studies, or your work history — a well-designed portfolio goes a long way in leaving a lasting impression.
But what does a good portfolio look like?
I’ve gathered 9+ useful online portfolio examples for students, teachers, and professionals to serve as inspiration for your portfolio website. But before we go too far, let’s talk best practices:
Portfolio Page Best Practices
So what makes a good portfolio website? While the opportunities for displaying your work are endless, there are a few best practices to keep in mind when designing your portfolio. Here are some key elements of a great online portfolio:
- Clarity over Creativity: It’s easy to get caught up in showcasing your creativity on your portfolio. Adding some extra flair to stand out is fine… until it sacrifices clarity. Your portfolio website’s main goal should be to clearly show who you are, what you do, and what you’ve done.
- Easy Navigation: Your portfolio should be easy to navigate. Prioritize key pages in your navigation like Work, About, and Contact.
- A Strong Bio: An online portfolio doesn’t just show visitors what you’ve done… it also tells them who you are. A strong About Me page is a great way to share your bio and give visitors a glimpse into what you’re all about.
- Current Work: Your portfolio should feature your most recent work. When choosing how to set up your portfolio page, make sure you choose a format you can easily update whenever you complete a project you’d like to feature.
- Next Steps: What action do you want people to take once they review your portfolio? Should they contact you? Follow you on social media? Request a quote? Make it clear what a visitor should do next with a strong call to action.
- Showcase Abilities: Your portfolio is the perfect place to practice what you preach and showcase your abilities. For example, if you’re a web designer, use your portfolio website to show your design style. Use the site as an opportunity to display your work in action.
Online Portfolio Examples
Now that you’ve got the basics down, it’s time to get creating. Here are 9+ useful portfolio examples to use for inspiration.
Min Zhou, Product Designer
A great portfolio doesn’t have to be elaborate. In fact, sometimes a simple, straightforward approach works best. Min Zhou’s portfolio is a great example of this.
Notice how the navigation is ultra-simple. It features two options: Work and About. Min then leads with a straightforward headline that instantly tells you who he is and what he does. Below that, he showcases his work in a clear grid format that allows you to dive deeper when clicking on each square.
Sean Halpin, Web Designer
A portfolio is a great place to show your abilities in action, especially in web-based industries like design and development. This portfolio by Sean Halpin is a great example of showing your skills and style within the portfolio itself.
Sean’s portfolio website gives off an immediate impression of his design style, while also showing his depth in his work section.
Pascal van Gemert, Web Developer
Similar to Sean, this interactive portfolio by Pascal van Gemert is another example of integrating your work into your website. Pascal uses his development skills to create an interactive site that uses unique ways to communicate information, like this start system that shows his experience in certain areas.
Emma Kay, Creative Director + Stylist
What makes this portfolio unique is the use of segmentation. If you have work across multiple industries, like Emma Kay does, segmenting your portfolio by industry can be a great way to help visitors find the most relevant projects.
Emma also uses a swipe scroll to help visitors easily browse her work. The design is sleek and provides a great user experience, which is the hallmark of a great website.
Brett Bergeron, Designer, Developer, and Creative Director
Portfolios don’t always have to be about the visuals. This portfolio by Brett Bergeron uses large text on the homepage to tell you exactly who he is, what he does, and who he works with. It takes up the entire “above the fold” portion of the homepage (jargon for the entire screen before scrolling). If you want to learn more about him, you can scroll down to the navigation and the video, which adds a great balance to the text-heavy homepage.
Charlie Waite, Designer
Charlie’s portfolio stands out for two primary reasons. First is the color scheme. The use of complementary colors makes his portfolio pop — your eye is immediately draw to the yellow and then directly down to the blue section below it, which features another project.
Second is his call-to-action. Instead of using something generic, like “Contact”, Charlie goes with a much warmer “Say Hello!”, which matches the overall warm vibe of his portfolio page.
Keep in mind that a strong CTA doesn’t mean a boring CTA — it just has to be clear!
Robert Brown Interior Design
Sometimes less is more, which is exactly what makes this portfolio stand out. As an interior designer, displaying multiple, large-scale projects with several photos can quickly turn a portfolio into photography overload. Robert Brown Interior Design’s approach is much more manageable. The simple grid layout showcases individual projects and creates a cohesive style on the portfolio page. If a visitor wants to see more photos related to a specific project, they can just click on the main photo to open the gallery.
Sparkle Tafao, Makeup Artist + Hair Stylist
For some industries, like beauty and photography, a portfolio website might not be the primary place to showcase work. Instead, you may rely more on a social channel like Instagram. However, that doesn’t mean you should ignore your website (you still need to have a web presence that you own!). This portfolio by Sparkle Tafao is a great example of how to leverage your website to direct visitors to another channel. When you land on Sparkle’s homepage, you have two options: you can visit her portfolio, or you can check her out on Instagram.
Kathryne Bevilacqua, Professor
This professor’s portfolio is another example of balancing creativity with clarity. Kathryne Bevilacqua uses an interactive menu to jump you down her website, and adds a fun design component with her teaching timeline. However, the information is still easy to consume and find. The portfolio also includes a downloadable PDF for visitors who want to learn more about her teaching.
Remember, your portfolio is a starting point for people to learn about you and your work. You don’t have to include everything on one page. Use it as a entry point and invite visitors deeper.
Takeaways + Next Steps
No matter your line of work or purpose – having an accessible portfolio online is essential.
As far as how to get your portfolio online though, there’s plenty of options. I created a guide to the best website builders here, although the go-to options that I recommend are –
- WordPress.com – user-friendly option with good functionality, customer service, bundled hosting – and the option to migrate to a self-hosted website in the future. See their Portfolios functionality.
- Self-hosted WordPress – allows for maximum ownership and versatility, but has a bit of a learning curve. Learn how to set up WordPress here.
- Weebly – a drag and drop website builder with straightforward setup and a free plan option. See Weebly here.
Have a successful project!
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