Mike Shatz has TheMerchantsGuide.com. His website offers both content and services for individuals that are curious about being familiar with credit card merchant account charges. He’s a magazine known as “Understanding Credit Card Merchant Account Charges in Card Not Present Environments” which I’ll be reviewing soon.
I asked him to provide us with a rundown of the items he offers. Due to the fact I believe it’s something that may be necessary for a number of my readers.
I’ve spoken in regards to you inside a previous article, however if you simply don’t mind, are you able to help remind us of what you are, and just what you need to do?
By means of introduction, I’ve spent the final twenty years working online, e-commerce and payments industries. Obviously, nowadays, they all are interrelated. I’ve been very centered on payments within the last ten years, totally on the obtaining side. I’ve therefore had an chance to utilize more than a 1000 retailers, small and big. Generally my goals will be to lower costs and/or boost the retailers processing efficiencies. These frequently go hands-in-hands.
Your focus is on card-not-present (CNP) retailers, is the fact that correct? Do you train with card-present (Clubpenguin) retailers whatsoever?
I’d state that several different retailers I’ve helped are mainly CNP. I truly cut my teeth at Litle & Co., that is a mega-boutique payment processor for CNP retailers. Nowadays, however, most retailers are multichannel, and also have some brick-and-mortar (read: charge card terminal) locations. I wouldn’t tell you they are a specialist on terminals, however, the principals for lowering costs are identical though – they’re driven by Interchange rates. With terminals, this offers quite a bit related to programming and hang-up.
You’ve also written a magazine about “understanding credit card merchant account fees” for card-not-present retailers. Do you know us a bit by what readers can get from this?
Well, there’s two audiences with this guide. The very first, that I’d initially intended the guide, is retailers. It really explains the way the charge card systems work when it comes to charges, and lays lower an in depth mathematical roadmap that enables these retailers to perform a lot that belongs to them analysis. The guide includes many formulas and examples as well as features a sample spreadsheet. An unintended audience for that guide is payment professionals themselves. Actually, I sell more guides to processors and ISOs than I actually do retailers – even employees from the charge card associations.
Thanks Mike! To understand more about Mike’s services, visit TheMerchantsGuide.com. You can buy his book here.