POS 101: The Cloud


Should you&#8217re a full time income, breathing individual and also you&#8217ve resided in the world during the last 10 years approximately, then chances are you&#8217ve learned about just a little factor known as the cloud. (I&#8217ll make the best for that undead and astronauts on lengthy-term missions, but individuals folks should have heard whispered rumors of the strange, new technological sensation.) Since the term is really prevalent, software providers and software reviewers, like myself, have a tendency to think that everybody knows what we should&#8217re speaking about whenever we mention cloud services. But alas, that isn’t the reality. Too many people still believe that cloud storage and cloud&#8211or SaaS (software like a service)&#8211providers have something related to the elements. But though they share a reputation, the cloud is not that is similar to cirrus or cumulus phenomena. Likewise, The Cloud isn’t a mention of the an obscure Marvel supervillain.

However I digress. Possibly it may be more useful basically stop suggesting exactly what the cloud isn&#8217t, and begin explaining what it really really is.

What Exactly IS the Cloud?

That&#8217s a good question&#8211and not particularly simple to answer. Basically, the cloud is really a vast, unseen network system. If you would like, you can describe it as being &#8220an inventory of information assets&#8221 or fewer helpfully, as &#8220a vague description of products happening elsewhere.&#8221 (You might think of it as &#8220a visible collection of particles of water or ice suspended in the air, usually at an elevation above the earth&#8217s surface,&#8221 but that might be incorrect, as you can see above.)

The very best, most accurate phrase I&#8217ve heard to explain it’s &#8220someone else&#8217s problem.&#8221

Presumably, you understand the fundamentals laptop or computer technology. You’ve got a computer at your house . or office. It’s a material object, which you’ll touch and feel and plug into a power outlet. You are able to store important documents and files on your pc hard disk, and access them without notice&#8211provided, obviously, you have physical use of your pc. Okay, that&#8217s ok and good, what happens in case your computer will get the herpes virus, because they are oft wont to complete? Or you board your ill-placed laptop in the center of the night time? (Don&#8217t laugh. Which has really became of me!)

Well, if something exterior&#8211be it a hacker or perhaps your big clumsy feet&#8211interferes together with your computer you’re simply at a complete loss. Unless of course, obviously, you&#8217re associated with somebody that works best for the Geek Squad or even the Genius Bar&#8211or have experienced the experience to keep your files on the zip drive (or perhaps in times of yore, a floppy disc).

Go into the cloud.

Nowadays, while using real-existence magic from the Internet, you are able to store info on an enormous, interconnected network, one that doesn’t rely on the feeble integrity of the mere PC. The possibilities that you simply already make use of this vast, interconnected network&#8211this cloud&#8211every day, regardless of whether you understand it or otherwise. When you access your email account, you’re walking within the cloud, my pal. And each night whenever you tune into Netflix to trap the most recent episode of House of Cards, you’re making use of the mighty power cloud technology.

Would you see the good thing about it now? You don&#8217t need to use your precious computer memory any longer, installing movies or storing the fir,546 pictures you required in your epic Hawaiian vacation. If you wish to access your files, pictures, tax documents, amateur novellas, etc. all that’s necessary do is hop on the web and retrieve them in the cloud. Storing and protecting your stuff has become another person&#8217s problem. You can drop your pc from the balcony, or spill appropriate martini on your keyboard, and all sorts of stuff you hold most dear it’s still secure, tucked nicely away within the nebulous vapor that’s the cloud.

cloud computing


What’s This Got related to POS?

That&#8217s truly the $64 billion dollar question, isn&#8217t it? How will you really harness the strength of the cloud to complete things more significance than, say, binge-watching Orange May Be The New Black? Happily, cloud technologies have myriad uses beyond simple communication and entertainment. For instance, software packages&#8211those stuff you once had to set up in your server or hard disk&#8211can certainly be easily located within the cloud. It doesn&#8217t take an excessive amount of imagination to understand that cloud-based software has certain rather scrumptious implications for retail and restaurant business proprietors.

For instance, any information one enters to your reason for purchase (POS) software&#8211think customer stats, P&ampL information, worker data, sales reports, etc.&#8211can certainly be utilized anytime, everywhere. The onus of protecting your servers from online hackers and worker violation falls in your SaaS provider&#8211one less factor you need to consider! As well as your information is also stored protected from physical harm, water damage and mold, corrosion, and tampering. In case your little coffee shop burns down or perhaps a ton sweeps away the items in your shoe shop, stop worrying. Your financial figures, your inventory databases, as well as your customer&#8217s important private information will stay intact (as well as your insurance provider may take proper care of the remainder).

There’s a cost with this convenience, obviously. No such factor like a free lunch, and all sorts of that. Unlike physical software, that you simply get one some time and install, SaaS software usually involves a regular monthly fee.

The Actual Cost

It might be counterproductive, especially to individuals people who have been around in the creation of traditional software all individuals a long time ago, but oftentimes, having to pay a regular monthly fee for the best to apply your POS software can really grow to be cheaper over time than purchasing the licensing legal rights into it once. And although this is not necessarily the situation in existence, with regards to evaluating SaaS as well as on-premise software, cheaper does indeed equal better.

I grant you, purchasing a disc or more of proprietary software does appear enjoy it should help you save more income than having to pay a charge for basically exactly the same software, every month after month. When the on-premise software costs you $1500, and also the fee every month for that SaaS version is $100, then technically after ten several weeks approximately, the greater costly, one-time purchase would be more economical.

Or wouldn’t it?

There&#8217s a catch, the thing is. Most on-premise POS systems don’t include free customer support or tech support team. Whoops&#8211that might be a pricey mistake! In your area-installed software also doesn’t update instantly, or include bug fixes, or connect to new 3rd-party software integrations. Whoops again! When you start to find in frequent extra charges for technical assistance, software updates, and integrations, that budget-friendly, on-premise software starts to weigh heavily around the wallet&#8211and require lots of thought and maintenance for the company owner.

Cloud-based reason for purchase systems, in comparison, are user-friendly within the most fundamental feeling of the saying. You don&#8217t need to update them&#8211ever. Updates are another person&#8217s problem. (Thanks, cloud!) Nearly all SaaS software providers include a minimum of free fundamental email support, and most of them offer free phone and live chat support too. Another point for that cloud! And individuals annoying bug fixes? Already taken proper care of&#8211in many instances even before you recognized there is an issue. What&#8217s more, cloud-based software programs are constantly evolving and growing. You might not realize it at this time, however in 10 years (or 5 years&#8211or even the following month!) someone will invent an incredible new application which you can use to transform your company. Should you purchase an SaaS reason for purchase, then chances are you&#8217ll reach integrate with whatever leading edge accounting, customer loyalty, or PR tools can be found in the long run. Not too with boring old in your area installed software&#8211what you receive now’s that which you&#8217ll be trying to utilize inside a decade. Within this chronilogical age of rapid technological advancement, stagnation is dying. POS software that exists within the cloud will help you maintain an advantage, stay relevant, and alter using the occasions.

Too Good To Be Real?

There is nothing perfect, regrettably. Even something as awe-inspiring and apparently omnipotent because the cloud has certain . . . limitations. Most considerably, all of the might from the cloud is fairly useless unless of course you’ve got a reliable Web connection. For most of us, especially private citizens, that&#8217s not really a huge issue. We&#8217re already well in to the twenty-first century, in the end, many folks&#8211at least in first world countries like America&#8211have constant use of Internet at home, or can at any rate visit the local Starbucks or McDonald&#8217s when they need some free Wi-Fi. For business proprietors, though, situations are not necessarily so cut and dry. Restaurants or shops in old structures and/or remote areas may be vulnerable to spotty Online connections&#8211and getting your POS crash randomly occasions might be disastrous in additional ways than a single. As well as for mobile companies&#8211food trucks, concessions stands, pop-up booths, kiosks, and so on&#8211ready Internet is really a precious and often impossible-to-find commodity.

You will find workarounds to problems of Access to the internet, fortunately. Many cloud-based POS systems permit you to process transactions offline this way, if you want to sell your wares but don&#8217t possess a Wi-Fi connection, transactional details are simply cued before the Web connection is restored. Getting offline abilities doesn&#8217t solve every problem&#8211it&#8217s very little use should you anxiously need to visit hourly sales figures or carefully track worker activity&#8211but it certainly helps.

An hard to rely on Web connection isn’t the only pitfall of SaaS use. For many companies, letting data security issues be another person&#8217s problem just isn&#8217t realistic&#8211or wise. Major corporations that cope with vast amounts of dollars every year, in addition to weapons firms, security teams, and certain branches from the government, don&#8217t feel exactly comfortable departing things at the disposal of others, other servers, along with other datacenters. And That I can&#8217t say when i blame them, really. Basically were accountable for storing nuclear codes, I wouldn&#8217t would like them floating available within the cloud, where they might potentially be stolen or compromised by terrorists, dictators, Wiki-leaks vigilantes, and/or precocious teenage troublemakers. Now, to become fair, most cloud-based POS providers have very, excellent security measures in place&#8211certainly much better than exactly what the average small business operator could setup on their own. Similarly, worldwide cartels aren&#8217t exactly arranging to determine the monthly sales totals in the local sandwich shop. But cloud servers aren&#8217t immune from hacking, and could be compromised. It&#8217s certainly something to consider.

Ok Now What?

There’ll always be fads, which is just like the case with technology because it is of popular culture, diets, and clothing trends. At this time, nobody is eating gluten, however in a couple of years, wheat products would be the new kale at this time, everybody is hooked on their smartphone, but come 2025 we might be communicating telepathically via direct Internet hookups within our brains. Fads appear and disappear. Allow me to be obvious about this, though: the cloud isn’t your average hot-factor-of-the-moment, here today and gone tomorrow. Cloud technology isn&#8217t going anywhere. Contrary, society will end up more and more more determined by the cloud in a long time.

I only say all of this to really make it obvious the cloud-based POS bandwagon isn’t just for forward-thinkers and industry revolutionaries. It’s the inevitable direction of restaurant and retail business management. Typically, the kinks happen to be labored from the SaaS concept. Growing pains are inevitable in almost any new technology, however the convenience and comparatively inexpensive of cloud-based reason for purchase software count whatever minor pangs may engage in treading new ground.

Should you&#8217re wondering much more about cloud-based POS solutions, take a look at our extensive library of POS reviews.

The publish POS 101: The Cloud made an appearance first on Merchant Maverick.


How To Setup Free DIY Brand Monitoring & Social Listening

DIY Brand Monitoring

Probably the most incredible things online is you can see what individuals say in regards to you &#8211 for much better as well as for worse. Actually, there&#8217s an entire industry (and government departments&#8230) focused on social networking listening tools, tracking and monitoring.

The data from compensated industry tools could be valuable, especially if you possess the team and sources to make use of and act upon the information. But social listening tools are costly. Even cheap ones can definitely accumulate if you’re able to&#8217t act upon the data.

So what should you&#8217re only a DIY business owner, blogger, or small business operator thinking about monitoring your brand online without monthly charges or daunting dashboards (or low-quality &#8220free&#8221 ones)? That&#8217s what this informative guide is perfect for &#8211 how monitor your brand &amp website over the Internet free of charge yourself&#8230

The Net

To watch your brand/website across the internet, we&#8217re likely to use several Google products.


Google Alerts is really a free service that &#8220helps you monitor the net for interesting new content&#8221 &#8211 or simply your brand/website.

Each time Google indexes a brand new bit of quite happy with a mention, you receive an e-mail. It&#8217s simple, straightforward and free.

Start at google.com/alerts

Incorperate your logo andOror website (and anything really that might be interesting to watch!)

Google Alerts Monitoring

You&#8217ll get emails that appear to be such as this:

Google Alerts Email

So that you can rapidly follow-up with whomever pointed out you!


Alerts is ideal for ongoing monitoring, what about peering into conversations before you decide to arrange it? Again, for something that&#8217s listed in Google, you should use Search having a couple of advanced search operators. Begin with:

&#8220[brand]&#8221 -site:[yourwebsite.com]

That question will appear for those mentions of the brand but exclude your personal website.

Brand Monitoring via Search

To obtain much more specific, try:

intext:[brand] -site:[yourwebsite.com]


&#8220[brand] -inurl:[brand] -intitle:[brand]

Brand monitoring on Google Search

You&#8217ll observe that other queries are simply coaching Google into excluding your brand qualities and showing mentions in blogs or publications. Explore Advanced Search Operators and combine to determine what fits perfect for your brand.

In case your brand is cluttered with unrelated brands, people or websites then only a -[keyword] to exclude these to your research.

Website owner Tools

There are numerous great tools that pull links to your website and mentions from online &#8211 particularly Open Site Explorer, Ahrefs, and BuzzSumo. They all are compensated. What lots of people forget though is the fact that Google provides you with free access to numerous links pointing site via Website owner Tools. They simply turn it into a bit difficult to check out.

Inside your Google Website owner Tools account, visit Search Traffic &#8211&gt Links to your website. There&#8217s no magic formula to determine the whole list with no javascript bookmarklet (that we&#8217m focusing on), so start clicking.

Brand Monitoring with Google Webmaster Tools

Associated with pension transfer Website owner Tools data, it will appear like Google scrubs the information to ‘t be seeing all of your mentions, however, you&#8217ll find lots of helpful information within this report.

The search engines do remove data from Website owner Tools on the moving 90-day basis. Make sure to download your computer data on the regular schedule.


Generally, Google will catch exactly what is indexable by Googlebot. The large exception is going to be websites behind your password, paywall, etc. For individuals sites, you won&#8217t have the ability to see every mention (e.g., individuals that don&#8217t connect to you), however, you can uncover some via referral traffic.

See your Google Analytics account. Mind to Acquisition &#8211&gt Referrals.

Brand monitoring with Google Analytics Referral Report

Browse those to see what websites are delivering you traffic. Usually this data will correlate with links you discover in Website owner Tools, but may a forum or compensated site can look that you simply&#8217d otherwise have missed.

Social Networking

Social monitoring is diverse from web monitoring. You&#8217ll need to monitor each network individually rather of utilizing just one product to watch all of them (a minimum of unless of course you&#8217re prepared to pay). However, there once you understand how you can monitor your brand on every network, there are several free tools to create monitoring simpler and automatic.


To watch Twitter, you need to generate a Twitter Advanced Search.

Just key in your brand or website and save looking.

It now turns up directly within the search bar to click and examine all.

Brand Monitoring on Twitter

If you’re a regular Twitter (or Tweetdeck) user, it&#8217s most likely easiest to simply check it regularly.

However, should you don&#8217t regularly use Twitter or you need to be alerted rapidly, setup an IFTTT.

IFTTT is really a free service that connects actions which happen online. It are a symbol of If The Then That. Quite simply, you are able to setup a reminder for If [brand] shows in Twitter Then send me an e-mailOrtextual contentOrrss or atomOrand so on.

IFTTT Recipe: Get an email when a search term is mentioned on Twitter connects twitter to emailIt&#8217s really handy, especially since Twitter doesn’t provide Nourishes natively any longer.


Reddit may be the Internet&#8217s largest and many active social news platform. It&#8217s organized around interests (ie, subreddits) and it is usually type in making things go viral and gain visibility online. For your information &#8211 I additionally authored helpful tips for advertising on Reddit and using it for Search engine optimization &amp content. Reddit puts everything posted from the specific domain into an Feed. Visit: http://world wide web.reddit.com/domain/[yourwebsite.com] to see your site&#8217s records Now visit: http://world wide web.reddit.com/domain/[yourwebsite.com]/.rss for that Feed. If you’re a fan of utilizing RSS, then just place that to your readers. If you like email or SMS, then create an IFTTT that creates using the feed, for example: IFTTT Recipe: If website appears in Reddit, then send me an email connects feed to email

To watch unlinked mentions on Reddit, you&#8217re gonna need to use Reddit search.

Go to http://world wide web.reddit.com/search?q=[brand]&ampsort=a new comer to view your brand&#8217s mentions across Reddit

To obtain that into an Feed, you just need to reformat the hyperlink to:

http://world wide web.reddit.com/search.xml?q=[brand]&#038sort=new

Not to mention, you should use IFTTT to transmit an e-mail or SMS for alerts should you don&#8217t prefer RSS readers.

IFTTT Recipe: If something is mentioned on Reddit, then send me an email connects feed to email


Pinterest continues to be among the fastest growing social systems for a long time now. For the way you count active users, it surpasses Twitter. That is certainly increasingly important during the day. It&#8217s a pursuit based social networking based on creation.

Should you join Pinterest like a business, they offer fairly robust analytics and email notifications for the boards.

Pinterest Brand Monitoring

However, if you wish to monitor all of the pins out of your site, you&#8217ll require a setup much like Reddit.

Go to http://world wide web.pinterest.com/source/[yourwebsite.com]/ to see all of the pins out of your site, who’s pinning and commenting in it.

The issue with Pinterest is the fact that they don’t have RSS support for /source/ pages. They are doing provide it for users and boards with the http://world wide web.pinterest.com/[username]/feed.rss

The page size Pinterest also generally exceeds the boundaries of easy services like Page2RSS which creates Nourishes for you personally.  So for many free use cases, regularly checking your /source/ page is the greatest bet.

However, it is possible to make your own Feed using services like Feed43 or Yahoo! Pipes. Here’s a summary using Feed43 and Pinterest.


Facebook is infamously closed off regarding their data. And justifiably so &#8211 that&#8217s are they all money.

What you could and may&#8217t look for changes a frequently, though typically, Facebook search will show you inevitably to the Facebook Page so you can try your Facebook Page Insights.

But Facebook Page Insights aren&#8217t what you want to see &#8211 you want to see others mentioning our brand on Facebook. There’s a loophole&#8230via Google.

Facebook enables Google to index public posts (ie, posts that aren’t particularly restricted to a summary of buddies on Facebook). Make use of the following search query in the search engines to look at all of your public brand mentions on Facebook:

site:world wide web.facebook.com &#8220[brand]&#8221 -inurl:[brand]

Brand monitoring on Facebook via Google

This search query informs Google to look facebook.com for [brand] but exclude any improvements which have [brand] within the URL &#8211 also known as, your Facebook Page.

With this search, you can observe all of your public mentions on Facebook. To obtain ongoing alerts, mind to Google Alerts again and drop that search query in to the box for ongoing alerts.

Facebook brand alerts on Google


Other Social Systems

For Instagram, LinkedIn, Vine, Vimeo &amp YouTube that either depend on visual or gated kinds of content, the best choice is to hack Google searches to monitor public posts with similar search as Facebook. And, each social networking features its own analytics to show you of @ mentions inside their dashboard.

site:world wide web.[social networking].com &#8220[brand]&#8221 -inurl:[brand]

Brand monitoring on Instagram

Next Steps

This publish is is going to be regularly updated when i find better methods. Knowing of the better, more effective method of free DIY brand &amp social networking monitoring &#8211 tell me via contact or Twitter!

There&#8217s lots of interesting brand monitoring and social listening tools available, but all those that are useful are compensated. In a certain point individuals compensated tools seem sensible, but for now, do-it-yourself!

Begin with Google Alerts for the web and Facebook presence, then proceed to many other systems as you’ve time. The Web enables any web site owner incredible capacity to monitor your brand all over the world &#8211 utilize it!

The publish How To Setup Free DIY Brand Monitoring &#038 Social Listening made an appearance first on ShivarWeb.


Summary of Invoicing

online invoices payment pc dekstop calculator money credit card coin

What’s invoicing?

Becoming an adult, have you ever purchase your brother or sister a product making them promise to pay for you back? You may built them into sign a gum wrapper in bloodstream to make certain you received your hard earned money in due time! If that’s the case, then you definitely, my pal, happen to be acquainted with the idea of invoicing!

Within the simplest of terms, a bill is really a bill sent in the seller towards the buyer, documenting that which was purchased and just what payment is owed. Also referred to as a bill or contract of purchase, a bill enables you, the company owner or freelancer, to keep an eye on transactions and make certain that you will get compensated!

When you’re just beginning out, the idea of invoicing can appear a little overwhelming. This information will try to break lower a few of the basics for you personally and help you to get advisable of where to start!

When will i require an invoice?

If you’re a business proprietor or freelancer, then at some stage in time, you will have to understand what a bill is and most likely even how you can prepare one. Though invoices aren’t always needed in most transactions, they can be expected in the industry world. Value invoices as if you would any important business tool they might come in several forms, however when used properly, they are able to help give you the money you’re owed. When you&#8217re billing a person for that purchase of the item or something you have provided, a bill ought to be sent. In situations when full payment was already made, it may be beneficial to transmit out an invoice rather. Keeping invoices also helps to ensure that in case of a, you and your customer have copies from the transactions that happened and also the amounts owed. It will help safeguard you when you have to produce proof of a transaction when going after legal techniques to obtain bad debts for you.

Exist various kinds of invoices?

In the most general sense, a bill is understood to be an industrial document that lists two primary kinds of transactions: the purchase of products and also the purchase of services provided, along with the amount due of these. Simply to clarify,

  • Invoices for services &#8211 If you’re a consultant, an artist, or perhaps a repair person (simply to name a couple of), then you’re supplying your customers something. There’s two primary methods to charge clients for services provided. You are able to charge per hour rate, or charge a set sum. One way isn’t always much better than another, and in some cases this will depend in your personal preference which of the client. When charging hourly, your invoice will include services made, your hourly rate, quantity of hrs labored, and total price incurred. For any flat-rate invoice, you&#8217ll simply range from the services made and also the cost. In many US states, services aren&#8217t susceptible to florida sales tax&#8211but look at your local rules to be certain.
  • Invoices for goods – Should you possess a business that sells goods, whether that be table tennis ball necklaces produced in your grandma’s basement or artwork produced from grass clippings, then you’ll likely charge per item. Your invoice includes information like the amount of products purchased along with the individual cost of every item and the quantity due. Probably, you will have to collect florida sales tax.
  • Invoices for &#8211 Sometimes you will find instances where both services and goods happen to be presented to a person. For instance, a plumber might ask you for per hour rate to repair a damaged pipe, as well as ask you for furthermore for that new pipe. Same goes with a auto technician they’ll charge hourly for his or her labor, and for any new vehicle parts needed. In the event such as these, both hourly rate along with the charge for goods is going to be on the invoice.

Is definitely an invoice exactly the same as…?

  • An invoice &#8211 So, is definitely an invoice only a fancy word for any receipt? No, an invoice informs you whenever you were compensated entirely as well as an invoice is really a bill stating you still need be compensated.
  • A money memo &#8211 No, a money memo is offered to some buyer whether they have compensated to have an item in cash. This functions as a evidence of payment. A money memo is received once the payment is finished, whereas a bill is distributed before the payment.
  • An order order &#8211 No, an order order can be used to buy goods from the supplier and, upon acceptance, results in a contract between your buyer and supplier.
  • A sales order &#8211 No, a Sales Order confirms the purchase between your seller and buyer. It’s the document delivered to a purchaser detailing the products being offered or services to become completed prior to the actual delivery date.
  • A delivery note or packing slip &#8211 No, a packing slip is definitely an itemized listing of the items in your package that doesn&#8217t include prices. It’ll usually incorporate a quantity, description, and weight from the package contents.
  • A tax invoice &#8211 No. A tax invoice can be used with a seller or registered dealer for products being offered to a different seller. These can be used for products which are offered using the aim of being sold again. In the finish from the financial year, these invoices are switched to the proper tax government bodies. In lots of countries, governments rely on them to discourage tax evaders.
  • An offer or bid &#8211 No. A bill is really a request payment an offer is approximately costs and could be recognized or declined through the client.

Other kinds of Invoices:

There are many various kinds of invoices:

  • Commercial invoice &#8211 Also referred to as retail or sales invoices. This document signifies products bought and offered and possesses pertinent information towards the business transaction.
  • Interim invoice &#8211 When focusing on a lengthy project, interim invoices are sent at regular times (maybe weekly, monthly or perhaps in the quarter, half, and three-quarter mark of the project). Interim invoices are adopted with a final invoice that ought to range from the full payment amount and an eye on all previous transactions.
  • Retainer invoice &#8211 Whenever using a customer on the lengthy-term basis, some professionals make use of a retainer agreement. Which means that the customer pays a collection retainer fee, usually monthly, to support the professional&#8217s services. The professional then performs act as needed through the month, having to pay themselves with this particular retainer fee. If you are using this sort of arrangement, you&#8217ll have to distribute a preliminary bill for the quantity of the retainer &#8211 however, you won&#8217t record this as earnings (rather, it might be a liability &#8211 money you spend to the customer should you don&#8217t carry out the work decided). Then, while you carry out the work, you&#8217ll distribute invoices which use the retainer add up to the payment due before the retainer is exhausted.
  • Pro forma invoice &#8211 Pro Forma is really a Latin phrase meaning &#8220for the sake of form.&#8221 It’s an invoice that’s sent before any goods or materials really ship. It’s frequently used with regards to customs when importing goods.
  • Recurring invoices &#8211 These invoices are handy if you have a person who you train with on the ongoing basis. Automating these invoices could be a wonderful time saver for you personally as an entrepreneur too.
  • Overdue invoices &#8211 For those who have a customer that has not compensated their bill, you very well may send a overdue invoice. They’re also known as past due account notices or interest invoices. They’ll usually include the quantity due, including any late charges and interest that could have accrued.
  • Your final invoice &#8211 Should you used interim invoices, your final invoice may include records famous these transactions. It might be issued in the finish of the project and can include the ultimate balance due.

Exactly what does my invoice have to include?

Close-up picture of an invoice light blue tint.

It is crucial that your invoice is prompt and clearly written. Invoices typically range from the following information:

  • An account and volume of the item being offered (or from the services you’ve provided)
  • Itemized and total price from the merchandise or services
  • Customer information (Like the customer’s name, address, contact details, etc.)
  • Seller information (This is your business, contact details, emblem etc.)
  • The date of issue
  • A bill number
  • Any discounts
  • Payment terms and deadline
  • Any late charges which may be applied
  • Tax information in some instances (But we’ll reach that the little later.)

Based on where you stand located there might be different needs for which must be incorporated with an invoice, so you can examine the laws and regulations that affect your corner around the globe. There’s also other laws and regulations that be relevant when products are now being bought and offered worldwide. Knowing all the needs for every country could be a challenge, but (here) is really a connect to more information.

How in the event you prepare a bill?

business, people, deadline, stress and paperwork concept - sad businessman with stack of folders and falling papers over blue background

As was formerly pointed out, invoices come in several forms as well as in different levels of professionalism. From scraps of paper to Ms Word documents, from Stand out spreadsheets to cloud based software, you will find myriad methods for you to create a bill and a number of looks you are able to achieve. When you want a bill that appears professional, don’t hesitate to include some of your style into it.

When you’re just beginning out, invoicing could be time intensive, particularly if typing them on your own in, say, a thing document. Additionally, time spent writing invoices can also be not always time you are receiving compensated for, especially if you’re a freelancer. Fortunately, while there’s no needed way with words a bill, some options may end up being simpler and much more manageable than the others.

Making your personal &#8211 Invoices could be produced in Ms Word or Stand out. There are a variety of pre-made templates available to select from, and most of them have the freedom. If you prefer a wise decision of the items a bill template appears like, try doing a picture look for &#8220invoice template.&#8221 If you notice one you want, look and find out if it’s readily available for installing.

Invoicing programs &#8211 Invoicing programs normally have features for example invoicing templates and record storage. When utilizing internet or cloud based software (or e-invoicing), there are more perks for example use of customer support assistance and the opportunity to focus on your invoices from the internet connected device. Many programs even allow people to pay online. There are lots of invoicing programs around. Should you&#8217re thinking about switching from Word Documents, Stand out sheets, or perhaps email produced invoices, you will find a number of free or affordable options available. A lot of companies offer different choices for various prices and lots of them possess a free option. Once you’ve done a little shopping around, this program that works well with both you and your company should become obvious.

Accounting programs &#8211 Any accounting program worth its stuff includes fundamental invoicing tools.

Keep in mind, you need to develop an invoicing system that’s organized, efficient, and matches your needs, since the faster you signal the bill, the faster you receive compensated!

Payment terms:

businessman holding money and clock. time is money concept ** Note: Shallow depth of field

Payment could be requested in a number of various ways. It really is your decision because the business proprietor to determine what works well with your circumstances. Here are the top industry standards:

  • Internet 15 &#8211 Payment arrives 15 days following the date from the invoice.
  • Internet 30 &#8211 Payment arrives thirty days following the date from the invoice.
  • Internet 60 &#8211 Payment arrives two months following the date from the invoice.
  • 2/10 Internet 30 &#8211 Payment arrives thirty days following the date from the invoice. If compensated within ten days, the customer will get a couplePercent discount.
  • Immediate payment/due upon receipt &#8211 When your client receives this invoice, the payment arrives. In case your client does not pay this immediately you’ll be able to legally repossess your goods.
  • Advance payments &#8211 These occur whenever a payment is created before something or good continues to be provided. Many occasions they are utilised by sellers to safeguard against people not having to pay their bill.

Although it&#8217s good to be aware what these terms mean, it may be more useful for your people to see terminology they do know. Based on FreshBooks&#8217s blog, this year, invoices sent with the program were compensated faster typically when they used printed terms like &#8220Please pay within a 3 week period&#8221 instead of &#8220net 30.&#8221 Printing a real deadline around the invoice is a terrific way to make certain there aren’t any misunderstandings.

How about including taxes?

You will find five states within the U . s . States that don’t have statewide florida sales tax: Delaware, Montana, Or, Nh, and Alaska (without any condition-level tax but does allow municipalities to apply retail-level tax). If you don’t reside in one of these simple states, you might be conscious of florida sales tax in the outlook during the customer, what about in the outlook during the vendorOrsmall business operator? Finding out how to include sales taxes inside your invoices and learning what products have to be taxed and that do not could be a daunting task, but it is crucial that you simply learn these details so you don&#8217t unwillingly commit tax fraud nobody wants to become audited, either. Generally, you will wish to consider the florida sales tax laws and regulations in your town to be able to evaluate which may affect both you and your business. For example, oftentimes, florida sales tax is needed using the purchase of products although not with services. Again, look into the florida sales tax laws and regulations that affect your part of the world to make certain!

If you want to collect florida sales tax, this will have its very own line around the invoice, following the subtotal, before the entire.

How can you handle a person who doesn&#8217t pay?

Close up on a file tab with the word invoice and a note where it is handwritten unpaid with blur effect. Concept image for illustration of unpaid invoices recovery.

So, you’ve offered your products, you’ve completed work with a customer, and sent them the balance. The deadline originates and gone without payment. Where do you turn now? Especially if you’re a small business operator or perhaps a freelancer, not receiving compensated can definitely be considered a problem. Below are some steps that you could take to obtain a persistent customer to remit payment:

  • Indication &#8211 Whilst not receiving what&#8217s because of you may be very frustrating, the first plan of action should never be taking the consumer to the court or giving them a call with threats. It is sometimes just a situation of forgetfulness. Try delivering a polite but firm indication.
  • Resend the invoice &#8211 This takes proper care of clients and also require “lost” the invoice.
  • Cut them off &#8211 If these steps don’t work, stop supplying services or repossess goods. Should you stop having to pay your phone bill you don’t hope to keep making use of your phone would you? Exactly the same logic applies here. If you’re not being compensated, don’t continue to get results for free.
  • Be persistent &#8211 You don’t need to be angry when frequently requesting payment, just don’t stop asking your money can buy owed for you. In case your emails go unanswered, try calling the client every single day until they pay. This isn’t one step you need to jump to the next day an initial payment is missed. You don&#8217t wish to annoy the consumer making an opponent right from the start.
  • Get a 3rd party involved &#8211 It may be to your advantage, with respect to the amount under consideration, to employ a lawyer or perhaps a debt collection agency that will help you receive what&#8217s owed for you.
  • Court &#8211 If everything else fails you can test to solve your issues in a tiny claims court. Prior to doing this, make certain that you simply consider just how much this may cost and if it’s even well worth the hassle or financial risk.

How you can Ensure Getting Compensated:

Here are a few preventative measure you are able to take to make certain you obtain payment later on:

  • Research &#8211 Especially if you’re a freelancer, may possibly not be an awful idea to perform a bit of research in your potential client. Have they got bad reviews? Past not having to pay? If that’s the case, it may be smart to just spread employed by them.
  • Discuss payment terms first &#8211 Make certain that both you and your buyer/client are on a single page. Review your charges and explain your payment terms and also the expectations connected together.
  • Contracts &#8211 Especially if you’re a freelancer, creating an agreement is strongly recommended. This won’t lend your freelance business an aura of professionalism, but probably safeguard against legal issues lower the street. Unless of course you’ve experience in this region, you shouldn’t be writing your personal contracts. If you’re able to, meet with a lawyer to make certain the contract is enforceable and offers the thing you need. There’s also a few legal services websites will download a fundamental freelance agreement for some kinds of companies this can be a step-above writing your personal, although not just like getting a lawyer. (Check this out Consumer Reports article for more information.)
  • Late charges &#8211 Charging interest on overdue payments provides a feeling of emergency that can help ensure clients don’t make having to pay a low priority. Make certain you’re obvious in your original invoice and then any follow-up communications show precisely what your late charges are so when they’ll apply. For instance you may charge single.5% interest bill every month on overdue payments.
  • Give incentives &#8211 Provide your client an optimistic incentive to pay for you early. For example, you may provide a one or two percent discount when they pay out back inside a specific &#8220early&#8221 time period. This is a great factor to go over together with your client upfront transparent communication won’t aid you in getting compensated, it may also increase customer loyalty.
  • Payment/partial payment ahead of time &#8211 Particularly when working you are well on a extended project and have not built rapport having a client yet, it may be beneficial to think about requesting a part of your payment ahead of time.
  • Be prompt &#8211 Make certain you signal a bill once you complete your work. This will be relevant.
  • Be positive &#8211 Sara Horowitz authored it on getting compensated like a freelancer (no really, it’s known as The Freelancer’s Bible). She’s even the founding father of the Freelancers Union. Horowitz shows that you signal invoices “in triplicate.” Send one by email and something by email, after which call letting the consumer realize that the invoice was sent. “If this is exactly what you need to do on round one, allow them to imagine what round two and three is going to be like.”
  • Be polite &#8211 Articles within the Freshbooks blog indicates that adding a please or perhaps a thanks for your invoice can improve your probability of being compensated by greater than 5 %!

Still feeling overwhelmed? Don’t worry, professional invoicing is really a tricky process and needs time to work to understand. There’s a couple of important steps to keep in mind. Make certain to incorporate information pertinent towards the transaction in your invoice, understand which payment terms you will use, and consider any sales taxes that could apply. Finally, think about the functionality of the invoicing computer software and make certain that you’re taking preemptive measures to get compensated in due time. Keep going with it, don’t quit, and soon you’ll be an invoicing professional!

The publish Summary of Invoicing made an appearance first on Merchant Maverick.


How You Can Scrape & Export Video Information from YouTube

Scraping and Exporting Info from Youtube

You&#8217re prepared to audit and optimize your (or perhaps your clients&#8217) YouTube funnel or you need to see exactly what a competitor does using their YouTube videos. However, you encounter the issue that YouTube causes it to be type of difficult to scrape and export video information.

You are able to&#8217t really crawl YouTube as if you can an internet site &#8211 it&#8217s too big there&#8217s not a way to manage your crawl. I came across this issue a couple of days ago while attempting to map out videos and optimize titles &amp tags in large quantities.

Here&#8217s how you can scrape &amp export video information from YouTube without buying sketchy blackhat scraper software.

1. Get The Setup Ready

You&#8217re have to (all liberated to download &amp use):

Scraper for Chrome to scrape the recording URLs.

Google Sheets to organize the information.

Screaming Frog to crawl our videos.


2. Stock up all of your YouTube videos

YouTube Load All Videos

You&#8217re likely to keep loading more videos before you can&#8217t load any longer.


3. Scrape the YouTube videos

Right-click any video link, then click Scrape Similar.

Scrape Similar

Double-make sure that it’s crawled all of the videos, then Export to Google Docs.

YouTube Export Google Docs


4. Cleanup your URLs and save to text file

Inside your Google Doc, add https://world wide web.youtube.com onto all of the URLs

Then (if required) strip any unneeded parameters in the videos (for example &amplist)

YouTube Clean Up URLs

YouTube Clean URLs


5. Get the list into Screaming Frog

Copy your listing of URLs right into a TextEdit (Mac) or Notepad (Home windows) and Save like a .txt file

YouTube URLs in Text

Now open Screaming Frog and hang it to list out Mode, then crawl

YouTube Crawl


6. Have it fixed right into a spreadsheet

Export your Screaming Frog crawl to some .csv or .xlsx and slowly move the data either to Microsoft Stand out or to Google Sheets.

Screaming Frog Export


7. Make use of the data!

You’ll be mainly be searching in the Title and Meta Keywords posts. Many SEOs realize that YouTube uses your video tags like a relevance &amp quality signal.

YouTube Data Export

However, many SEOs don’t know that YouTube stores the recording Tag information within the otherwise useless Meta Keywords field.

Aside &#8211 so there&#8217s no confusion, The search engines do not make use of the meta keywords tag to gauge relevance of web sites. YouTube does use Tags to evaluate relevance of videos located online. The tags are kept in the meta keywords field.

You may also make use of the data to evaluate meta descriptions &amp number of words at scale to place optimization possibilities.


Next Steps &amp Additional Thoughts

Go grab Scraper for Chrome and Screaming Frog necessary and begin pulling your YouTube information right into a spreadsheet! After you have your recs so as, take benefit of YouTube&#8217s bulk editor to rapidly edit tags &amp meta information.

Don&#8217t forget the Meta Keywords field is on every YouTube video, so certainly monitor and leverage your competitor&#8217s YouTube video information.

The publish How You Can Scrape &#038 Export Video Information from YouTube made an appearance first on ShivarWeb.


Tiered Credit Card Merchant Account Prices: The Epic Fail of the Prices Model


The infamous tiered credit card merchant account prices model&#8230 what happens it’s? Otherwise, It is best to start learning, because odds are, it&#8217s working against you these days.

Remember the interchange reimbursement fee? What about all individuals different rate groups (125 or even more) that the charge card transactions could come under?

Tiered credit card merchant account prices is the ISO/MSP&#8217s attempt for making the entire process just a little simpler, by simply taking individuals interchange rate groups and narrowing them lower into small clusters known as tiers. This way, just the tiers appear on your statement, and also you don&#8217t need to search through all 125+ rate groups to determine where your transactions are.

Typically, smaller sized retailers had prices blended into 3 or 4 groups. This practice made explaining the payment network and prices structure much simpler. Rather of getting to teach retailers (and salespeople) around the various amounts of interchange qualification (now greater than 100 when we count all MasterCard and Visa card and charge types), acquirers described the 3 or 4 different prices a merchant could receive for a number of transactions. This simplified the whole process. – Transaction World magazine

Instead of going right into a detailed explanation of the items tiered credit card merchant account prices is, I’ll provide you with a summary from the key concepts. For an infinitely more detailed explanation, you’ll wish to read this content from Startup Nation, CardFellow.com, not to mention, Wikipedia.

Here’s the fast version*:

  • The MSP re-organizes individuals 125 (or even more) interchange rate groups into small clusters known as &#8220tiers&#8221 or &#8220buckets.&#8221
  • There might be between as couple of as three to as much as twelve different buckets, using the buckets being set in the MSP’s discretion.
  • Each bucket includes a different rate with different sliding scale from cheapest to greatest.
  • The MSP has full control in selecting which rate buckets to put each one of the 125 (or even more) groups into.
  • Every MSP arranges their buckets differently.
  • The MSP will most likely quote the cost of the cheapest rate bucket, known as the &#8220Qualified Discount Rate.&#8221
  • Another buckets (i.e., Mid-Qualified, Non-Qualified, etc.) have greater (sometimes much greater) rates, however, you most likely won&#8217t realize that and also the MSP is not likely to divulge it.
  • You start processing charge cards, however your transactions start qualifying (i.e., downgrading) up to the more costly buckets due to the way your MSP has arranged them. You finish up having to pay greater rates, that you simply most likely weren’t accustomed to to begin with.

*The most crucial points happen to be highlighted.

Are you able to begin to see the problem here? Theoretically, grouping transactions into groups to create merchant statements simpler and simpler to see is really a valid idea. Used, however, it really reduces transparency and frequently produces a bad deal for that business proprietor for many reasons:

  1. A professional transaction at one processor might be mid-qualified (or perhaps non-qualified) at another processor. This will make it tough to compare rate quotes from multiple processors.
  2. Most processors don’t disclose what interchange groups are categorized into each tier. Since a lower interchange rate can be handled by an action the business proprietor may take, burying the particular groups within tiers makes it tougher for an entrepreneur to recognize possibilities to reduce his/her rates.
  3. Since there’s so very little transparency within the rates, it frequently leads to misunderstandings between your processor and merchant. These misunderstandings can often be manipulated through the processor to create additional profit &#8211 at the fee for the merchant.

Because each merchant company can set which rate bucket the different interchange groups will qualify to, it’s impossible to precisely compare rates and charges from various providers unless of course you realize ahead of time how each provider sets its various interchange groups. Thus, it’s fairly simple (and frequently really happens) that the business receives multiple credit card merchant account quotes with nearly identical rates and charges &#8211 and something of individuals account quotes will really cost the merchant 100’s of dollars under others monthly.

Sadly, the tiered credit card merchant account prices model never really accomplished its original purpose. That which was intended in an effort to simplify rates for understandably confused retailers has rather be a devious method to exploit that confusion and reap greater profits for credit card merchant account providers. Naturally, it had been only dependent on time before retailers saw with the confusion and started to have to have a different prices model. That prices model, that is quickly replacing tiered prices models, is known as interchange plus. When it was initially introduced, it had been only provided to bigger companies rich in sales volumes, however it has quickly acquired recognition and it is now frequently open to smaller sized retailers too. Potential customers have to beware, however, as interchange-plus prices isn’t always marketed by credit card merchant account providers. Make sure to request it when negotiating having a telemarketer to setup your credit card merchant account.

The publish Tiered Credit Card Merchant Account Prices: The Epic Fail of the Prices Model made an appearance first on Merchant Maverick.


The Very Best Mobile and occasional-Volume Payment Processing Solutions

low volume mobile payment processing

With this favorite mobile and occasional-volume processor Flint Mobile formally lower for that count, we&#8217re all researching and scrambling like mad to get the best replacements and alternatives on short notice. That will help you during your search and comparisons, we&#8217ve come up with a few handy charts.

The very first chart compares the stats for four from the greatest names in mobile processing today: Square, PayPal Here, Capital One&#8217s Spark Pay, and Intuit&#8217s QuickBooks GoPayment.

Largest Mobile Processors and Flint Mobile Options for Low-Volume:

  Square Square-logo-small PayPalPayPal Here review: One of the top Square alternatives Spark Payspark-pay-logo-white GoPaymentquickbooks-logo
Review Review Review Review
Rating 4 Stars 4 Stars 4 Stars 4 Stars
Contract Duration Month-to-Month Month-to-Month Month-to-Month Month-to-Month
Early Termination Fee None None None None
Customer Support Quality Fair Fair Good Good
Account Stability Fair Fair Good Good
Junk Charges None None None None
Fee Every Month $ $ Low-Volume: $

Standard: $19

Low-Volume: $

Standard: $19.95

Other Standard Charges None None None None
Transparent Cost-Plus Prices No No No No
Rates Swiped: 2.75%

eCommerce: 2.90% + $.30

Keyed-In: 3.50% + $.15




2.90% + $.30


3.50% + $.15

Low-Volume: 2.69% Swiped, 3.70% American stock exchange or Keyed-In

Standard: 1.99% Swiped, 2.80% American stock exchange or Keyed-In


2.40% + $.25 Swiped,

3.40% + $.25 Keyed-In


1.60% + $.25 Swiped, 3.20% + $.25 Keyed-In

Mobile EMV Support Yes Yes Not Far Off Not Far Off
Countertop EMV Support Yes Yes Not Far Off Not Far Off
Mobile Swipe Readers Cost $ $ $ $
EMV Readers Cost $30 &#8211 $50 $149 for mobile, no printer incorporated None Available None Available
Mobile Application Yes Yes Yes Yes
Application Name Square Register PayPal Here Spark Pay GoPayment
POS Software Features Good Moderate Moderate Fundamental
Invoicing Available Available No With Integration
Online Selling Tools Yes Yes No Yes
Virtual Terminal No Yes No Yes

The next chart examines the best options via credit card merchant account providers. Oftentimes, these options can finish up being less costly. As the free POS/processing software has a tendency to leave something to become preferred, you could integrate having a different POS system &#8211 a choice most mobile-only processors don&#8217t provide.

Observe that many of these providers use interchange-plus prices. Therefore the figures provided listed here are the markup rate, and not the entire fee. Still, in just about all scenarios, these rates is going to be far below Square&#8217s. Read this infographic to learn more about interchange-plus prices along with other payment processing rates and charges.

Online Merchant Account Providers-Based Flint Mobile Options for Mobile and occasional-Volume:

  Payline Data


CDGcommercecdgcommerce-logoReview Helcimhelcim-logoReview Payment Depot


Rating 5 Stars 5 Stars 5 Stars 5 Stars
Contract Duration Month-to-Month Month-to-Month Month-to-Month Month-to-Month
Early Termination Fee None None None None
Customer Support Quality Excellent Excellent Excellent Excellent
Account Stability Excellent Excellent Excellent Excellent
Junk Charges None None None None
Fee Every Month Low Volume: $

Standard: $15

$10 Retail: $12

eCom/Mobile: $30

Low Volume: $29

Mid Volume: $49

High Volume: $69

Other Standard Charges None None None None
Transparent Cost-Plus Prices Yes Yes Yes Yes
Rates Low Volume: .50% + $.15 Retail, .65% + $.15

eCom/Mobile Standard: .20% + $.10 Retail, .35% + $.10 eCom/Mobile

Retail/Mobile: .25% + $.05

eCommerce: .30% + $.15

Retail: .18% + $.08

eCom/Mobile: .36% + $.25

Low Volume: .00% + $.25

Mid Volume: .00% + $.15

High Volume: .00% + $.10

Mobile EMV Support No No No Yes
Countertop EMV Support Yes Yes Yes Yes
Mobile Swipe Readers Cost $75 $ $ $50
EMV Readers Cost Beginning at $237 for countertop EMV device with built-in receipt printer $79 each year rental fee for countertop EMV device with built-in receipt printer Beginning at $199 for countertop EMV device with built-in receipt printer $50 for mobile EMV, countertop EMV devices available
Mobile Application Yes Yes Yes Yes
Application Name iProcess ProcessNow VirtualMerchant Mobile SwipeSimple
POS Software Features Fundamental incorporated, advanced provided with integration Fundamental incorporated, advanced provided with integration Fundamental incorporated, advanced provided with integration Fundamental incorporated, advanced provided with integration
Invoicing Available Available Available Available
Online Selling Tools Yes Yes Yes Yes
Virtual Terminal Yes Yes Yes Yes


This won&#8217t function as the finish in our look for the very best Flint Mobile alternatives. Flint left big footwear to fill, but we&#8217re going to find better still solutions. There exists a couple of new providers within the review pipeline, and will also be continuously cranking them out. Meanwhile, browse the companies we&#8217ve checked out here, and follow us on Facebook to obtain updates once we publish more mobile processing application reviews.

Should you&#8217re considering Square, however, you&#8217re unsure whether it&#8217s suitable for your company, browse the article we printed on just that subject. For many companies, it&#8217s an excellent solution. For other people &#8211 it&#8217s a nightmare waiting to occur.

The publish The Very Best Mobile and occasional-Volume Payment Processing Solutions made an appearance first on Merchant Maverick.


Beginner’s Help Guide To Using WordPress Series

WP Series Intro

WordPress forces millions upon countless websites. From small personal blogs to to ecommerce sites multinational firms &#8211 it&#8217s the option of the folks and companies all across the globe. It competes with website builders like Squarespace &amp Weebly, platforms like Shopify and Cms like Joomla &amp Drupal&#8230because in lots of ways it will do it all. It&#8217s that versatile.

However, as with every little bit of software, it’s a learning curve. When you are WordPress placed on your hosting account &#8211 here&#8217s an easy beginner&#8217s help guide to using WordPress with video lessons that will help you start managing and editing your personal website. It truly is that simple!

  1. Ways To Use The WordPress Dashboard + Initial Settings
  2. Using WordPress Posts + Pages
  3. Summary Of Groups And Tags
  4. Ways To Use The WordPress Visual Editor
  5. Working Using The WordPress Media Library
  6. Working With Images in WordPress
  7. Troubleshooting Image Placement In WordPress Visual Editor
  8. Working With Menus In WordPress
  9. Working With Widgets In WordPress
  10. Summary Of WordPress Styles
  11. Summary Of WordPress Plugins
  12. How You Can Keep WordPress Updated Trouble-free
  13. Selecting &amp Installing Essential WordPress Plugins

Interested in you skill with WordPress? We&#8217ve labored to construct in-depth guides for the kinds of websites that you could build, developed quizzes to judge Weblog web hosting companies with, and curated various &#8220themes&#8221 that you could inexpensively install to obtain the design you would like right out of the box. Here&#8217s what we should have to date &#8211

Site-specific Guides

Creating a social networking (also known as &#8220Facebook-esque&#8221) website

Building a bidding website like eBay

Creating a Beauty Blog or Makeup Website

Building a web-based store website (eCommerce)

Site-Specific Styles

WordPress styles for farm &amp fishing websites

WordPress styles for agencies, companies &amp companies

WordPress styles for restaurants

WordPress styles for DJs &amp producers

WordPress styles for schools and academic websites

WordPress styles for online retailers

WordPress theme frameworks for developing websites

The publish Beginner&#8217s Help Guide To Using WordPress Series made an appearance first on ShivarWeb.


5 Reasons Retailers Choose Shopify

Individuals people within the eCommerce industry know completely that Shopify is among the best and greatest shopping carts available. In the last year approximately, Shopify has turned into a household name (partially because of the recent debate regarding a couple of of Shopify’s more well known customers).

At Merchant Maverick, we like Shopify because of its simplicity of use, website design, integrations, and affordability.

But, we would have liked to listen to about real merchants’ encounters using the software. Particularly, we would have liked to understand why online stores chose Shopify and when these were pleased with their decision.

So, we requested.

A week ago, we asked Shopify retailers to reply to a couple of a quick question regarding their decision to power their online shop with Shopify. Surprisingly, the solutions we received focused almost solely on five key topics. Here’s what retailers had to say of their encounters with Shopify:

So Why Do Retailers Choose Shopify?

1) Shopify may be the least expensive way option.

Because Shopify is really a located platform, retailers are billed monthly for his or her services. The cost of the fundamental subscription covers every aspect of the service, including customer care, accessibility software, website hosting, and security. Next, prices vary with respect to the features you’d prefer to access, and, for many, this monthly price is a discomfort.

However, it seems that many retailers think the help they receive using their subscription package are a trade. Particularly, Shopify users appreciate how much cash they save money on web-developers and designers.

Christine Quigless of grâce à toi dress explains it by doing this:

“Okay, really, the very best factor about Shopify is the fact that I recieve an expert-grade website without having to spend thousands in the start and a minimum of a 1000 monthly had I labored having a programmer to construct the website.”

Fortunately, Shopify’s design tools are comprehensive enough to let you construct your website without recruiting any extra (costly) assistance.

Lindsay Narain, the lady behind VAUGHAN, were built with a similar experience. She was thinking about creating a custom site on Magento when a buddy gave her some guidance:

“His advice ended up being to begin small having a Shopify site and upgrade to some custom site later &#8211 after i understood who my customers were and just what their demands are. What great suggest that was. I saved thousands, possibly even thousands and five years on, I haven’t seen the necessity to upgrade.  I’m still with Shopify.”

Generally, users declare that creating a site on Shopify saved them time, frustration, and buckets of cash. It appears that, at $29 per month, Shopify could function as the least expensive method to develop a decent site.

2) Shopify is simple to use.

That one isn’t any surprise. Shopify is possibly most widely known because of its user-friendly admin panel and style tools.

Shopify can also be constantly updating individuals tools. This past year they released Sections, a brand new drag-and-drop editor for storefront design. And merely a couple of several weeks ago, Shopify unveiled their new and improved admin panel.

While many of these changes are merely aesthetic, I’ve always appreciated Shopify’s ongoing simplicity of use throughout updates. And so do some other clients.

Galleon Co’s Nicole Martins Ferreira states:

“The woking platform is actually intuitive even if they create updates or changes like they’ve lately.”

Alex Reichmann and the team at iTestCash chose Shopify particularly because of its usability. Here’s what he states to state:

“One from the greatest [causes of selecting Shopify wass] their prices was fair to all of us as well as their platform is extremely simple to use. We&#8217ve attempted out a variety of e-commerce platforms before visiting our decision and believed that Shopify appeared such as the easiest to make use of in the them, while supplying deep functionality featuring that people wanted on the website.”

Join a free, 14-day trial to try out Shopify’s user-friendly software on your own.

3) Shopify can grow together with your business.

With your high usability and affordable plans, it&#8217s natural to consider that Shopify is most effective for smaller sized companies. Actually, I&#8217ve been more prone to recommend Shopify to retailers who make under 250K in annual revenue.

However, a lot of the feedback I&#8217ve received signifies otherwise. The retailers I conveyed with stated that Shopify was well equipped to handle their business’ growth.

Ostap Bosak, the manager at Marquis Gardens, states that switching from WordPress to Shopify allow them to manage their large inventory easier:

“As soon once we hit greater than 5000 SKUs we began to possess technical and management problems. We&#8230switched to Shopify at the begining of 2016, and our problems disappeared.”

Shopify helps companies grow in different ways too, mainly by supplying secure, reliable website hosting by giving users use of over 1,000 integrations they are able to use to grow their platform.

4) Website hosting and security are taken proper care of.

Being an SaaS solution, Shopify supplies website hosting its its clients. That hosting includes a 99.9% uptime record and is guaranteed with daily backups and 24/7 monitoring.

This secure hosting helps to ensure that your website stays online, even during occasions of high traffic. Ferreira comments on the advantages of a dependable server below:

“Having a dependable server is important in ecommerce, our sites has already established over 170,000 tourists in about 9 several weeks. Shopify doesn&#8217t crash frequently therefore we don&#8217t lose out on sales as if you might on another platform.”

Shopify users also receive use of a totally free shared SSL certificate, that they may use to secure their very own sites.

5) You will find loads of integrations.

Certainly one of Shopify’s greatest downfalls is the limited built-in functionality. Although Shopify has lots of features for brand new retailers, expanding retailers may go through a little restricted in what the woking platform can perform.

To treat this problem, Shopify produced an application store that has grown to incorporate over 1000 integrations and applications. These extensions let users enhance their platforms to maintain their expanding business’ new needs.

Kirsten La Greca of Rosa Gold puts it such as this:

“&#8230I found Shopify is the most user-friendly [cart] which included great, FREE styles that looked amazing.  Plus you can personalize with upgrades, apps and integrations, so that your site can grow and optimize as the business does.”

I typically refer growing retailers to a platform like Zoey or Miva Merchant (which both offer more extensive built-in features), and that i was surprised at the amount of retailers who reported “the capability to grow” among Shopify’s best features.

Are Retailers Pleased With Their Decision To Choose Shopify?

I had been also surprised at the overall positivity from the responses I received.  When I requested users when they regretted their decision to register with Shopify, 100% of individuals I polled stated they didn’t regret their choice within the smallest.

We have seen lots of negative comments on the Shopify review at Merchant Maverick (mainly due to the phenomenon of negativity bias) so it had been encouraging to determine that lots of Shopify users feel as tolerant of the woking platform once we do.

Now, that isn’t to state that Shopify is ideal. We’ll be the first one to tell you just how the woking platform has its own flaws.

Particularly, we’re annoyed by Shopify’s limited functionality (especially with regards to checkout options) and spotty customer support. Here’s what we should mean:

  • Limited Functionality: Shopify is made light. Advanced functionality for Business to business selling or high volume selling is just like add-ons. And add-ons their very own cost tags. Shopify may become an extremely costly platform, based on the number of extensions you’ll need.
  • Missing Checkout Features: Using Shopify’s shared SSL certificate implies that your clients will checkout on the subdomain of Shopify’s website. Your checkout URL will read something similar to the next: world wide web.shopify/yourstore.com. Although this hasn’t proven to discourage customers, site proprietors typically prefer to keep all their pages by themselves domain. You’ll have to buy an SSL certificate to do that. What’s more, Shopify doesn’t offer anyone-page checkout options.
  • Mixed Reports on Customer Support: I’ve read comments claiming Shopify’s customer support is alongside none. I’ve also read comments that mock Shopify’s group of “gurus” because of not living as much as their name. It appears that customer support is way from consistent.

Despite these flaws, we still think Shopify is a superb solution for a lot of retailers. With more than 400,000 users aboard, they ought to be doing something right.

For additional info on Shopify, read our full review from the platform or check out this website to determine how Shopify compares with this some of the best rated eCommerce platforms.

The publish 5 Reasons Retailers Choose Shopify made an appearance first on Merchant Maverick.


Using Giveaways for Marketing: My Results, Ideas & Guide

Using Giveaways for Marketing

Using giveaways for marketing is really a attempted and tested idea both on and offline. Raffles, lotteries and giveaways are as old because the Bible. However in age social networking, giveaways have grown to be the following supposed silver bullet for marketing. Entire companies for example Rafflecopter, Gleam.io and KingSumo have began as much as help companies take full advantage of their giveaways. Even Amazon . com is within around the game.

The formula for managing a giveaway on the internet is pretty straightforward. You have to pay a specific amount for any prize. Offer an opportunity to win it free of charge simply by entering email addresses. Incentivize people to obtain more records by discussing it. The additional discussing results in a viral component that will get you more emails and entrants than you’d have with ppc ads or even more 1-to-1 organic promotion.

After this you award the prize, and begin e-mail marketing to any or all your brand-new subscribers. If the price of the prize is under you’d have spent obtaining them via ppc or any other channels, then it’s an advertising and marketing success!

There’s lots of types of giveaways that appear effective. At publishing time, the store Huckberry is partnering with Tim Ferriss on the huge space trip giveaway (and seems effective). However they happen daily in each and every industry &#8211 from copywriting to industrial safety nets.

But they are giveaways worthwhile? Exactly what does it decide to try run one? And what’s the easiest method to use giveaways for marketing? That’s what this informative guide is perfect for &#8211 let’s join in.

How You Can Operate A Giveaway

1. Understand the upside and drawbacks

As with every marketing initiative, not every giveaways succeed. The Web is really a crowded space with a lot of freebies. You’ll be able to spend a lot of cash on a giveaway&#8230and not create a cent or obtain a single subscriber. Attention still trumps free product.

Also its not all industry or website might have (or wants) massive discussing. A regular membership to some niche industry tool won’t drive thousands and thousands of tweets. Along with a product with mass interest just like a free iPad will neither stick out nor will stand before the best audience.

You should use spy tools to create expectations. Tools like BuzzSumo or Ahrefs allow you to explore share metrics from competitor or any other industries. Before you begin planning, go and appearance previous giveaways to create expectations.

Using Ahrefs to View Social Shares of a GIveaway

2. Understand the fundamentals &amp set goals

Define your objectives and particularly note the way the giveaway matches. This can be a key initial step, because giveaways are enjoyable. They may be easily judged a “success” once they weren’t according to business goals. Anybody offering freebies will probably be popular. You’re will make someone’s day, and that’s always fun and happy. It’s 100% fine that’s your main goal, but make sure to spell that out. In case your goal is to buy email subscribers or drive sales, then you need to spell that out in advance. Would you like emails? If that’s the case, what quality? Shares? Sales? If you would like awareness, how would you measure it?

3. Choose a crowd &amp Product

You might also need to determine what audience you’re pursuing &amp what product you’ll use to draw in them. For instance, if you’re a plumbing product business, would you like DIY homeowners or contractors? Give me an idea these to do? What’s the finish goal? The merchandise may determine not just how big audience, but the kind of audience you’ll stand before.

Were you to give away an iPad or perhaps an Apple Watch, you’d possess a nearly limitless audience. But, you’d in addition have a near impossible task getting attention. Since it’s neither proportional to you and your audience, the subtext is “strings attached.” There isn’t any reason behind anybody to concentrate.

Example of the many iPad giveaways

You should use the merchandise to visit after audiences which are complementary to yours, or connect much deeper with your personal audience. The merchandise, though, determines you skill.

For instance, should you giveaway a regular membership to Ahrefs (a sophisticated Search engine optimization tool), you’d obtain a specific kind of audience &#8211 advanced Search engine optimization specialists. You’d also limit your overall target market.

Were you to give away a Moz (a far more intro Search engine optimization tool) subscription or perhaps a website hosting account, you’d obtain a broader audience &#8211 general website owner and marketing people. You’d possess a bigger target market size, but you’d possess a bigger challenge allowing them to know of the giveaway.

Generally &#8211 the larger the target market, the larger the prize must be. The greater targeted the crowd is, the greater targeted (and coveted) the prize must be.

It must also be something which people prize, but additionally no essential work tool or daily necessity. Quite simply, the prize ought to be something people want, but not have a good need to buy. Collectibles or brand type products will be a good fit.

4. Define &amp Map a campaign Plan

Just like any content, you need some type of promotion plan. How can people learn about the giveaway? How would you generate interest? How would you generate trust (generally people know there’s always a catch)?

For those who have a current audience, you are able to certainly begin with them. But to grow towards the audience you do not presently have, you have look at other channels. Compensated Social could be a good fit, since this is where most discussing will occur anyway. Search for methods to target specific audiences that could be thinking about the giveaway. Do direct outreach to websites that complement yours. Find out if their readers would want to consider your giveaway.

Example Giveaway Outreach

Note the way the double announcement causes it to be much more relevant for that media site.

5. Set your infrastructure

Next, you’ll need some kind of software to gather records, run the competition, and select a champion &#8211 additionally to supplying a seamless and enhanced experience for users.

Technically, you can build this yourself.  But there are many plug and play solutions available. Rafflecopter is easily the most well-known. Gleam.io comes with an interesting product. Amazon . com includes a seamless setup to giveaway their goods. I finished up selecting KingSumo in my giveaways. I really like the creators’ other products, and it is super-simple to install and run. It’s lots of solid functionality, like adding records according to shares, referrals, etc additionally to solid technical abilities.

Whatever product you finish up selecting, the setup is rather straightforward. Here’s the KingSumo setup process.

5a. Buy and download the wordpress plugin here

5b. Install &amp activate the wordpress plugin, as with every WordPress wordpress plugin

5c. Configure your settings &amp Write the copy (situated in WordPress sidebar &#8211&gt Settings &#8211&gt KingSumo)

KingSumo Giveaways Backend

5d. Connect to an e-mail capture platform (for example MailChimp)

Connect KingSumo Giveaways to Email List

5e. Implement Analytics

Carry the UA code in the Admin section when logged into Google Analytics.

KingSumo Google Analytics Code

5f. Polish the look

Find the correct images, and plug it to your Giveaway.

5g. Preview &amp publish

Configure settings for those giveaways under Settings. Make use of the KingSumo link within the Dashboard to handle individual giveaways.

Launch &amp Manage KingSumo Giveaway

6. Run it!

Once you’ve printed your page, you decide to go to your promotion plan. Following the contest ends, KingSumo (or perhaps your product of preference) will automagically choose the champion. You allow final approval according to pre-announced rules and whether or not they confirmed email addresses address or otherwise.

KingSumo Giveaway Drawing

Inform the winners, deliver their prize and distribute a champion announcement.

You are able to run the URL via a discussing tool for example LikeExplorer.com to obtain final share metrics. Not to mention, you should check your analytics to determine total sessions as well as your email platform to determine quantity of emails posted.

My Giveaway Experience

That’s how you can operate a giveaway&#8230but what’s it like behind the curtain?

In December 2014, I ran a giveaway with this website with the 100th edition of my e-newsletter. My had 3 goals.

First, I needed to determine how giveaways when compared with other compensated channels. I’ve marketed in other niche channels, however they had little direct response success. For many channels, I’d pay greater than my target of $1 per subscriber for somebody to click over and register.

Second, I needed quality e-newsletter subscribers (also known as e-newsletter subscribers who opened up greater than 50% of my editions). I understood this could not occur simply by transferring giveaway records to my list with no direct opt-to the e-newsletter. I understand that’s the other giveaways do, however i wanted to possess a clean opt-in pitch. Used to do a e-newsletter register pitch in the champion announcement for everybody who opted-to the giveaway.

Third, I needed to improve brand awareness. Yes, that’s a intangible term. I’m generally not keen on “awareness.” There are several methods to (type of) measure it. I’d refer to it as success if Twitter engagement bending against my already growing baseline.

My product was some Seth Godin books. I did not choose it at random. I needed to stand before individuals who appreciated a particular kind of marketing &#8211 one which Seth Godin discusses. I additionally want those who are positively learning.

I needed something that people would like to have, but additionally never really buy. I additionally wanted something that had already generated a little bit of success already. Some Seth Godin books ticked every box. Actually, Noah Kagan of Okdork.com ran the very same giveaway the year before with higher success.

I did not have a lot of time for you to dedicate to manual outreach at that time, so my promotion plan leaned heavily on compensated.

I obviously promoted to my existing e-newsletter audience. Furthermore, I spent ~$100 on Facebook, Twitter and StumbleUpon correspondingly. Total plan for the giveaway was $400.


Twitter Ads includes a really awesome feature known as Tailored Audiences. You are able to upload a summary of emails or Twitter handles (require minimum 100 users) and let Twitter will evaluate them. Twitter will produce a “Lookalike audience” for the campaign. The crowd will contain people much like the crowd you submitted. Similar to Netflix Suggested For You Personally for ads.

I crawled 100 Twitter handles of those who’d initially shared Noah Kagan’s Seth Godin promotion this past year (yes, that’s right at risk of Twitter&#8217s Tailored Audience Tos &#8211 make use of the tactic at the own risk).

Submitted that to Twitter to produce a lookalike audience. Twitter runs their formula from the similarities one of the individuals that group, then results in a Tailored Audience of recent individuals who match that profile. Approve and hang a financial budget.

Twitter Ad Results

Twitter drove 34 total (organic + compensated) records with $131 in spend.


I made use of a interest and demographic targeting around individuals who were fans of Seth Godin, Noah Kagan and AppSumo.

In hindsight, I ought to also have cheated Facebook&#8217s Custom Audience feature. I set a financial budget, made ad variations, and launched that campaign.

Facebook Ads Results

Facebook drove 67 total (organic + compensated) records with $117 in ad spend.


According to these experiments with StumbleUpon, I figured a giveaway may well be a good fit. I’d will also get much more traffic for $155 to actually obtain a solid data set.

I produced an offer round the Entrepreneurship / Marketing interest bundle and allow it to launch.

StumbleUpon Ad Results

StumbleUpon drove 9 total records having a $100 spend.


In my total spend of $503, I acquired 239 email records and 179 confirmed contestants. After I pitched them on joining my e-newsletter, I got… 1 new subscriber.

So my total price per email was $2.10 and total price per quality subscriber was $503.

Kind of a upright failure.

Along side it benefits though were plenty.

You actually could make someone’s day. There’s something to the thought of creating a logo and building &#82201000 True Fans&#8220. You cannot make data-driven business decisions around it (ie, if you should run more giveaways). But it’s an intangible which should be an unwanted effect from marketing campaigns.

I could interact with a number of my personal favorite marketing authors on social &amp email due to the giveaway.

I additionally really associated with my readers. Plenty of very kind emails, a whole lot feedback and plenty fun interactions that will not have otherwise occurred.

Suggestions for Better Giveaways

The standard marketing funnel places giveaways within the “Awareness” category. It’s an inexpensive method to capture emails and “move people using your funnel.” I am not sure it really works this way each time. Due to the fact people want the disposable factor doesn’t mean they need your productsOrsupport.

Sure, they’re “aware” of the product/service. But it’s a lot more like a “I know you exist” kind of awareness &#8211 not really a “I might want to consider your kind of services and products and today know you exist” type awareness. Quite simply, your email you receive will not be quality leads whatsoever or perhaps quality email opt ins.

From running my very own giveaway and observing others across industries, there is a couple of ideas that may improve how giveaways can be used for marketing.

Interact with Current Audience

Rather of attempting to create consideration/awareness among new audiences, make connecting together with your current audience a principal goal. It’s kind of a “reverse-funnel” however it works. Build karma together with your current audience with regard to building karma. Ben Chestnut of MailChimp describes this method very well here.

Relationship Awareness

Buying and promoting another person’s method is an incredible method to launch a company relationship. When you purchase your products as well as your marketing product around an rising creator and/or business, you open lots of complementary promotion possibilities.

Quite simply, you’re promoting an item within the giveaway. Select a product to advertise made by somebody that may also like to market your giveaway.

Social Viralness

You’ll sometimes find when generating social viralness for social viralness’ sake is really a useful. You just need to make certain the timing is appropriate, and that you’ve a full promotion plan.

For instance, if you’re approaching an item launch, there’s “wow, this brand is everywhere all of the sudden” effect. You’ve most likely subconsciously observed it whenever a favorite author is developing a brand new book.

All of the sudden, you’ll start noticing all sorts of social chatter guest posts in your favorite blogs interviews in your favorite podcasts, etc, etc. Giveaways are often a part of that formula.

It isn’t a stand-alone tactic &#8211 rather it’s another funnel that actually works together along with other channels to produce the “this brand is everywhere” effect. You need a powerful feeling of your audience, along with a built out launch plan, but giveaways could be a strong element of that plan.

Retargeting Audience

Produce a new data pool in the visitors landing in your giveaway page. Whether or not the giveaway records aren’t thinking about your present opt-in offer, there isn’t any reason you cannot return and achieve them with a brand new offer later on. A retargeting audience enables you to achieve that.

Plus, you could make use of the retargeting audience to produce new lookalike audiences in the search engines. And employ the e-mail submits for lookalike audiences in Twitter and facebook. They are frequently more hyper-targeted than interest or contextual targeting could be.

Email Captures*

This concept is straightforward &#8211 and essentially the standard online giveaway goal however with a caveat. Capture your email and subscribe these to your e-newsletter/autoresponder/blog update list. However, spell that out clearly within the giveaway. When the giveaway has ended, scrub unsubscribes and non-responders in the final metrics.

The concept here’s that individuals are lazy and frequently ambivalent. They could be mildly thinking about your e-mail marketing even if they’re mainly thinking about the disposable stuff. It is also more efficient to obtain individuals to opt-out than opt-in. Go on and clearly disclose what individuals are registering for. Allow them to opt-out when they don’t would like your marketing landing within their inbox.

Final takeaway is the fact that giveaways is definitely an effective marketing tactic, however they undoubtedly are not really a quick fix. They’re best used cleverly combined with other channels or in an effort to connect with your present audience.

Next Steps

Determine if a giveaway suits your present strategy and budget. Whether it does, set specific goals for that giveaway. Then spend nearly all your time and effort around the product choice and promotion plan.

Make use of a plug and play giveaway software like KingSumo, Gleam.io or Rafflecopter.

Lastly, appraise the results according to your set goals, and also have an after-giveaway plan (retargeting, etc) to take full advantage of it.

The publish Using Giveaways for Marketing: My Results, Ideas &#038 Guide made an appearance first on ShivarWeb.


Exactly What Is A Tax Lease?

Should you&#8217ve been researching equipment financing, you&#8217ve most likely observed right now there are lots of unique kinds of leases. To complicate things further, there&#8217s a hierarchy to lease naming conventions&#8211a lease might be both a practical lease along with a Fair Market Price (FMV) lease simultaneously, for instance. Within the interest of supplying some clearness, we&#8217re going to check out one of the most common terms you might encounter: the tax lease (by extension, the non-tax lease).

Exactly what is a Tax Lease?

In other words, a tax lease is any lease where the lessor&#8211the financier&#8211is considered who owns the leased equipment for federal tax purposes. Having a non-tax lease, the lessee&#8211the business that received financing and it is most likely while using equipment&#8211is considered the dog owner for tax purposes.

Having a tax lease, the lessor assumes the expense and advantages of possession, including depreciation and tax credits. Meanwhile, the lessee can claim their monthly lease payments like a business expense for tax purposes.

Observe that the tax and non-tax nomenclature largely overlaps using the current definitions of operating leases and capital/finance leases, correspondingly.

Why Would You Use Different Terms for the similar Factor?

Right now, you are able to mostly use &#8220tax lease&#8221 and &#8220operating lease&#8221 interchangeably. Within an operating lease, the lessor maintains possession from the equipment and basically rents it towards the lessee for the size of the word.

However, &#8220tax lease&#8221 can become a far more helpful term soon. Beginning in December 2019, lessees who’ve removed a practical lease will need to take into account the gear on their balance sheet when the lease lasts more than twelve months. This type of temporary length can make it highly unlikely the lessee will buy the equipment in the finish from the term&#8211they won&#8217t have experienced time to pay for lower a lot of the gear&#8217s costs&#8211so the lease will function a lot more like accommodations.

There it’s still variations between the way in which lessees take into account capital lease versus. operating lease expenses, but far less operating leases will come across the present meaning of &#8220tax lease.&#8221 Most will end up non-tax leases despite still functioning like operating leases.

Why Can You Want A Tax Lease?

That will depend largely in route you retain your books and discount your company expenses. Within the best situation scenario, you can write your whole monthly lease payment off your taxes should you had a tax lease. To obtain the most value for your money (and also to make certain you&#8217re crossing all of your Ts), you&#8217ll wish to talk to your accountant.

Since tax leases come under the umbrella of operating leases, you&#8217ll should also consider the kind of equipment you&#8217re leasing. A practical lease is generally perfect for equipment that you simply aren&#8217t certain you need to own, frequently since it depreciates rapidly or becomes obsolete inside a short time. However, if you feel you need to own the gear, a capital lease can be a more sensible choice.

Final Ideas

Should you encounter leasing jargon you&#8217re not really acquainted with, don&#8217t be intimidated&#8211chances are it describes a concept that’s fairly available in plain language. And when you&#8217re searching for equipment financiers, make sure to take a look at Merchant Maverick&#8217s equipment financing reviews and sources.

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