You don’t need to be an internet consultant to understand that mobile usage is skyrocketing.
And particularly if you’re a content website, or consumer product/service website – your clients are most likely already visiting your site using their iPhones, Galaxies, Droids, etc, etc.
(Despite the fact that – it is simple to discover the number of mobile visitors and when an internet site re-vamp makes it worth while via Google Analytics. See our help guide to that here.)
However , smartphone hardware gets better considerably faster than website design technology (and designers) and up.
This means that there’s not one proper way to “make my website look great with an iPhone.”
You will find, however, 3 general approaches that web-site designers are utilizing.
These are, combined with the benefits and drawbacks of every…
This method would be to help make your full website collapse, shrink, and re-decide to fit the screen on any device.
You’ve one site that fits all. These include the Boston Globe, Lancaster College, Smashing Magazine, and Obama (seen below)… (and my own blog at nateshivar.com). Here’s the entire site:
Compare that towards the mobile site loaded with an iPhone:
Responsive design is extremely, very new – and it has some definite benefits and drawbacks.
Pros of Responsive Design
- You build/own/manage 1 website
- No recourse of Google duplicate content penalty
- Entire web site is available initially load
- Feels awesome to make use of, and appears great when done correctly
Cons of Responsive Design
- Forces the consumer to see the website this way (perhaps violates usability concepts)
- Could be slow on cellular devices (because they need to download the whole site)
- Can be quite costly to complete well (otherwise, be suspicious)
- It’s very difficult to prosper
- Requires lots of testing and time
- Very trendy – which may be bad or good (Flash used to be trendy, but has become disdained)
Separate Mobile Site
This method would be to design another website particularly for cellular devices.
It functions by living at, say, m.yoursite.com. Each time a mobile user types inside your website, your server detects that they’re utilizing a mobile phone, and redirects these to your mobile site, which looks and works excellent.
This is actually the most typical way of most companies – and coincidentally, for Mitt Romney. This really is his full site:
Here is his mobile site:
Note the “Go to Full Site” link on Mitt Romney’s mobile site.
Just like responsive design – utilizing a mobile site has some benefits and drawbacks too…
Pros of the Mobile Site
- Faster, cheaper to create
- Looks great on any device
- Loads rapidly on any device
- For a lot of companies – it’s greater conversions (knowing that which you customers want…like telephone number or directions)
Cons of the Mobile Site
- Build, manage, and own 2 separate websites
- Very difficult to perform the mobile redirect properly (it sometimes won’t work, because of referer information sent or otherwise sent in the device)
- Is definitely an annoyance for users (just like a pop-up ad online) when they would like your full site
- Limits available information that may be proven
- Forces mobile users to load the website two times when they want the entire version
- Search engine optimization could be punished when the duplicate content penalty isn’t prevented
Inclusive design is really a term I composed to capture the approach of creating a website that appears good everywhere – without changes.
It offers a couple of such things as,
- Minimalist design, with enhanced images and video for faster load time
- Bigger buttons
- Bigger text
- Apparent navigation
Pros of Inclusive Design
- User isn’t made to do or view anything
- User can access entire website constantly
- Less expensive than both responsive and mobile
- Only build/own/manage 1 site
- Uses smartphone evolving technology instead of reacting into it
- Usually creates a much better desktop design
Cons of Inclusive Design
- Inherently an agreement
- Less flashy as responsive
- Limits features available
[insert cliche about how exactly the long run is mobile] so watch owner, blogger, and web design service will have to evolve.
But simply like thinking about buying or develop a house – it will help to understand about the overall benefits and drawbacks of every approach available.
Tell me questions you may have below within the comments!
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