Google has scanned greater than $ 30 million titles because of its Google Books project, and can scan greater than 130+ million in future years.
That’s a lot of content. More to the point, that’s a lot of top quality, unique, expert content. For just about any other giant treasure chest of content (and links!) – SEOs and website proprietors are regarding this. I understand I’ve written guides to presenting content treasure troves like Wikipedia, Reddit yet others for Search engine optimization & content marketing before. Surely there needs to be a method to use Google Books for Search engine optimization and content marketing, right?
The issue with books, though, is they are…books. And before Google Books, books were difficult to sort through. As well as with Google Books, they’re still difficult to scrape & search in accordance with HTML.
But Google makes it simple that, having a couple of methods, Google Books is definitely an invaluable tool for the Search engine optimization and content online marketing strategy. Here’s using Google Books for Search engine optimization (particularly backlink building & market and keyword research) and content marketing.
Using Google Books for Backlink Building
Regardless if you are attempting to build damaged links, find key influencers, or simply find resource lists to pitch, you need to possess a “thread” to follow along with.
Your thread might begin with a Google Advanced Operator look for something simple like [keyword] inurl:links or it could begin with competitive analysis having a tool like Ahrefs.
In either case, the very best threads are quality URLs that cause more appeal URLs after which jump right into a whole web of wonderful link possibilities.
For instance, if you will find a hidden government sources page, you’ll be able to not just pitch for any link with that page, you may also pitch all of the websites that connect to and are linked from the federal government sources page. The bottom line is to locate that otherwise hidden government sources page.
Google Books will help you find individuals threads to follow along with. Links pointed out in magazines are kind of like Wikipedia links. They aren’t “counted” or adopted by search engines like google. But because they are visible inside a highly reliable source…they have a tendency to get links using their company people researching the subject.
Most of your chance for backlink building with Google Books is to discover the websites linking to some link pointed out inside a book, then do outreach towards the author from the website.
To mine Google Books, you should know a couple of search parameters & operators.
- &tbm=bks – this parameter informs Search that you simply only want is a result of Books.
- subject:[keyword] – this defines the topic of your book. It can benefit define searches where your keyword seems in a variety of genres.
- intext:world wide web – this informs Google to appear within the text for world wide web. I personally use this because if you are using http:// then Google will count it url – http://books.google.com/ etc being an occurrence.
- You may also alter operators to search for other “footprints” like /links /sources etc – whatever footprint you are able to envision.
For instance, if you’re searching for websites linking to water sites, I’d try:
https://world wide web.google.com/search?num=100&tbm=bks&q=subject%3A”history”+intext%3Awww+intitle%3Awater
That question will find history books on water that cite online sources.
After you have a results, the manual sorting begins.
There’s no fast method to copy, paste or scrape Google Books for hundreds or a large number of links since they’re displayed in image format.
It’s technically achievable with the proper image scraper and OCR software…but at this time it’s an activity that is the best for either quick judgement or outsourcing (think Upwork, Amazon . com Mechanical Turk, or perhaps your new intern :/ ).
The primary takeaway for Google Books & backlink building is it is definitely an incredible tool for industries where links are extremely tricky to find.
It’s additionally a good resource to visit from the beaten path or find individuals golden nugget links (like .gov or .edu links). However, Google Books shouldn’t be a starting point for scaling a hyperlink campaign – yet another arrow inside your quiver.
Using Google Books for Market And Keyword Research
Market and keyword research is foundational permanently Search engine optimization. But unless of course you’re already fluent within an industry, it may be tough to surface interesting keyword possibilities, especially since Google’s Keyword Planner doesn’t walk out its way that will help you.
A tight schedule-to strategy among SEOs would be to “hack” Google’s Keyword Planner by putting webpages similar or complementary to yours into Keyword Planner’s “Your Landing Page” option.
If you are using Wikipedia pages, Reddit threads, Quora threads, competitors, etc – the hack works very well.
Add Google Books to that particular list too to come to light great keywords that you’d not have access to been aware of.
Begin by crafting a question (see above within the backlink building section) that provides you a summary of books which are relevant to your website.
Now obtain the book’s URL. This URL differs the one proven within the SERPs. The SERPs show a URL by ISBN number. You would like the main one using the ?ID parameter. It appears as though:
You will get it by clicking with the result. Or, if you like to complete things inside a scraping type of way, only use Scrape Similar to obtain the destination URLs into Google Docs, then remove excess parameters.
That ISBN link is going to be useless in Keyword Planner.
Here’s a worthy result. So, visit that URL and scroll around the primary ID page to look at all of the HTML wonderfulness that Keyword Planner will parse.
Now, go ahead and take “ID” URLs and drop them into Keyword Planner. Keyword Planner doesn’t parse the whole book.
But, it will parse all of the wealthy meta data and text connected with this book (scroll around the book page and check out all of the wonderful markup and tags). This method always provides me with some quite interesting keywords to utilize. Repeat all over again.
Using Google Books for Content Marketing
Consider the variations between publishing a magazine and publishing your blog publish. A lot of to count, right?
Which is nearly always the greater quality, more unique, more well-organized? A magazine, right?
When planning that perfect website, resource or blog publish, let’s say you might have immediate access to professionally edited, fact-checked, and expertly information for research and guidance?
That’s Google Books. If you need to be 10x much better than your competitors and truly different together with your content, you ought to be utilizing it. The very best submissions are in magazines.
It’s far too simple to cite and cycle using it . content online. But, defaulting to easy is a reason your site most likely isn’t getting any traffic. You’re one of millions of results speaking about and citing exactly the same information. As Rand Fishkin of Moz shows, “good, completely unique content” just isn’t adequate any longer.
If you wish to differ and truly 10x unique, use Google Books for your forthcoming research study rather of Search and/or Wikipedia.
It really works particularly well in industries in which the best stuff continues to be in publications (think industrial water engineering), but additionally works in fully digitized industries like marketing where everybody is writing and citing the same things again and again. Props to any or all my industry colleagues who began out studying the print book Art of Search engine optimization, which provides the authoritative summary of learning Search engine optimization like a skill.
NB: That bit about marketing is the reason why I began a e-newsletter that curates all of the fluff and finds the good things.
Google Books could be a discomfort to analyze sometimes because of Previews and copyright limitations, however with Search operators, you will get around many of them. And individuals same barriers to entry for you personally affect your competition. If you’re able to determine some methods that meet your needs, that’s an enormous research advantage you have.
I don’t possess a specific process, but here’s a couple of tips:
- Consider the Table of Contents for tips on structuring your articles.
- Mine books for illustrations and examples.
- Don’t plagiarize, but do construct your own ideas off individuals in authoritative books. Make use of the digital medium to supply freshness and also the books to supply the building blocks.
- Mix-reference Google Books with Amazon . com reviews to check out content gaps.
- Find authoritative industry books that haven’t been upgraded shortly to check out content gaps.
- For technical or boring industries, make use of the content as mention of the produce cornerstone content.
- Utilize it to fact-check and bust online myths.
If you’re searching for brand new and unused tools for backlink building, market and keyword research and content marketing, take a look at Google Books. And employ a couple of search operators with advanced search to narrow your research and obtain the important information.
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