8 Benefits Of Using Shopify For The Online Shop

Shopify Online Store

// Begin Editor&#8217s Note //

This publish is while being updated from 2012 to 2017. It&#8217s still fairly helpful, but needs some freshening.

Take a look at the next related posts &#8211

  • Shopify Review w/ Pros + Cons
  • Shopify versus. WordPress + WooCommerce
  • Shopify versus. Etsy
  • Shopify versus. BigCommerce
  • Help guide to Selecting An Ecommerce Platform
  • Ecommerce Platform Quiz

// Finish Editor&#8217s Note //

I lately spoken on how to choose an eCommerce platform and reasons why you need to use WordPress for eCommerce.

So that as I stated both in &#8211 sometimes the as they are solution is the greatest.

One of the &#8220big 3&#8221 search engine optimization (BigCommerce, Volusion, and Shopify) &#8211 I truly love dealing with Shopify. Actually, I did previously possess a store there for any year approximately.

Here&#8217s why you need to choose an as they are solution (using Shopify for exampleOrsuggestion).

8 Benefits Of Using An As they are Solution Like Shopify

1. Everything in concert with

Since Shopify (along with other platforms) are built by one company &#8211 all of the pieces interact flawlessly. Much like how Apple designs and manufactures the hardware and software to any or all sync up perfect &#8211 Shopify builds the web site, shopping cart software, payment, and inventory to any or all sync up well without any problems.

2. The technical stuff is taken proper care of

Unless of course you utilize WPengine for the WordPress installation &#8211 you’ll be accountable for security, speed, and hosting. Shopify has it built-in and brought proper care of by professionals. Your store is going to be fast, secure, and brought proper care of.

3. A lot of payment gateways

Probably the most awkward a part of running a web-based store is handling payments. Should you run your store off WordPress or any other platform like Magento &#8211 you typically need to buy extra extensions to include each gateway.

Shopify makes it simple to plug and play nearly any payment gateway.

4. Easy backend administration

Shopify Backend

Like a storeowner, you&#8217ll be spending much of your amount of time in the backend of the website &#8211 setting some misconception, adding product, and serving customers. Shopify comes with an amazingly simple backend system which makes your administrative chores easy.

Personally, i am keen on the paste-in Analytics fields, the drop lower settings, and also the setup listing. Click on the image above for any full-size view.

5. Professional support

Unlike WordPress along with other shopping carts that are open-source and depend on community (ie, wrong now) support &#8211 Shopify includes a dedicated support team. I had been especially impressed with Caroline Schnapp &#8211 who should you check out their Facebook page still impresses customers even today with detailed and useful service around the forums.

6. Large community of developers and third party professionals

Shopify encourages (and offers incentives for) developers, designers, and consultants to know the Shopify platform (like ShivarWeb is).

Whether you’ll need a specialized add-on application, a custom web design, or help marketing &#8211 Shopify includes a vetted network to assist you.

7. Cashflow friendly prices

With time, Shopify could be pricey &#8211 but short-term as well as for an increasing storefront &#8211 it&#8217s an offer.

You’ve got no upfront development costs &#8211 all of your pricing is disseminate every month for starting as low as $29.

You pay a transaction fee around the tiniest stores &#8211 but take it off as the store grows (and pays a  higher fee every month).

Overall &#8211 it&#8217s structured so you don&#8217t ever have a big one-time investment, and may spend your hard earned money on inventory. It&#8217s an excellent setup &#8211 there&#8217s no contracts either.

So within my situation &#8211 when my buddy and that i made the decision to pivot our store into as being a pure writer &#8211 we didn&#8217t lose any huge upfront development cost &#8211 we simply cancelled our every month.

8. Plenty of built-in tools

Be it your blog, online coupons, upsells, crossells, analytics, inventory management &#8211 Shopify includes a full toolbox that will help you sell on this page. No hunting &#8211 it&#8217s most likely immediately.

Get Began

Mind to Shopify for a totally free trial.

Unsure if Shopify is really a fit? Take a look at 8 good reasons to use WordPress as the ecommerce platform here &#8211 and learn to setup your web store with WordPress here.

The publish 8 Benefits Of Using Shopify For The Online Shop made an appearance first on ShivarWeb.


Business News along with other Tales for June 2017

A part of our work at Merchant Maverick is remaining on the top of recent developments and trends within the industries that people cover. We learn so much from this news article, blogs, and message boards we frequent. A lot, actually, that you want to share our understanding along with you inside a more direct fashion.

Here’s phone most fascinating, thoughtful, and newsworthy articles, forum posts, and websites the Merchant Maverick team continues to be studying for that month of June.

General Business

Methods from the Trade: How Fraudsters Attempt to Scam You from your Hard-Earned Money Square
Square’s Lead of Risk Partnerships and Insights explores some tactics that scam artists use to split up retailers for his or her funds.

Men and women Entrepreneurs Get Requested Different Questions By VC&#8217s&#8212And it impacts Just How Much Funding They Get

Harvard Business Review

Research has shown the disparity between your questions requested to women and men affect just how much funding they&#8217re offered.


31 Simple Marketing Cheat Sheets For Business Proprietors That Don&#8217t Understand Marketing Forbes
Marketing not your forte? Not a problem! This cheat sheet with 31 tips might help.

Why You Need To Craft an engaging Content Technique for Your Online Business


Inside a world where content is still king, the process may be the law from the land. If you’re not already boosting your content game, this is the time.

Merchant Services

Nick &amp Signature Or Nick &amp PIN? Fatt Merchant
What’s the main difference between an EMV transaction finished with a signature versus. a PIN? Do you want a PIN pad?


78 Percent of eCommerce Websites in danger Payments Cards &amp Mobile
Research reveals that from 60,000 sites around the Magento platform, 78% don’t have up-to-date security measures. On why you need to maintain security patches and updates.

The Two Winners in Amazon . com versus. Walmart Fight

Practical Ecommerce

Get updated on two greatest players in eCommerce: Amazon . com and Walmart. Visit a quick rundown of the current marketing and selling strategies.

Experts Identify 6 Emerging Influencer Marketing Trends

Ecommerce Occasions

Find out about macro-influencers and micro-influencers, and discover who may have a bigger effect on your company.

Just How Much It Is To Begin A Web-based Store And Really Should I Dropship Or Carry Inventory

My Spouse Quit Her Job

Find out about the startup costs for various selling platforms. Read about the variations between drop-shipping and storing inventory, in energy production as well as in results.

Reason for Purchase &amp mPOS

LevelUp, MonkeyMedia Expand Partnership  PYMNTS.com
LevelUp has strengthened its partnership with MonkeyMedia to pay attention to expanding its takeout, delivery, and catering channels, allowing for retailers using LevelUp to grow their choices and provide a much better experience for consumers.

POS Attacks increasing and Junk e-mail Rebounds, Trustwave Reports


The safety firm Trustwave released its 92 page 2017 global security report in June. Among the findings of the report was that POS security breaches are rising in 2017.


Cloud Accounting Software Not Forecasted to exchange CPAs Mississippi Business Journal
When 90% percent of economic proprietors are forecasted to become using accounting software through the finish of 2017, will CPAs and accounting firms be relevant? Discover in the following paragraphs.

3 Business Trends to think about When Selecting Cloud Accounting Software

Business 2 Community

Where’s cloud accounting headed next? Learn what’s new within the cloud accounting world and the way to make use of the most advanced technology to simplify your accounting.

Loans &amp Finance

Amazon’s Lending Business for Online Retailers Gains Momentum Bloomburg
Amazon . com&#8217s loan program, open to Amazon . com sellers, continues to be obtaining steam since its introduction this year. Is that this a course that you ought to make the most of?

The Program Makes Loans To Companies in Distressed Areas: Trump Really wants to Work

Fast Company

CDFIs are nonprofits which help companies and consumers in distressed areas with low-cost loans. These programs might are in danger when the federal government withdraws funding.

Fintech Lingo Described


Fintech a.k.a. &#8220financial technology&#8221 is definitely an industry filled with confusing terms. This short primer will help you understand a few of the lingo.

4 Expert Definitions of &#8216The Perfect Pitch&#8217


Why is the &#8220perfect&#8221 VC pitch? Four investors share their opinions.

Highlights in the Merchant Maverick Blog

Analysis: Is Square the Least expensive Charge Card Processor for the Business?
Square remains well-liked by retailers due to its pay-as-you-go prices plan, but could it be really the best offer for the business? We crunched the figures to uncover the reality, and you will be amazed.

3 Methods to Increase Productivity at the office (Hint: You might be Surprised)

Discover a couple of the best way to remain productive at the office, in line with the Alternative Board&#8217s recent survey.

Exactly what is a Tax Lease?

Equipment leasing is filled with industry jargon and merely plain confusing language. Here, we explain one of the most common phrases tossed around: tax leasing.

5 Reasons Retailers Choose Shopify

We would have liked to understand why Shopify is really a well known platform, therefore we requested their users! Read why real retailers decide to host their online retailers with Shopify.

Top Small Company Loan Rates Compared

In the following paragraphs, we check out the eye rates and charges in the top small company lenders, so that you can understand should you&#8217re getting a great deal or otherwise.

Have you read any interesting articles this month? Share your ideas within the comments!

The publish Business News along with other Tales for June 2017 made an appearance first on Merchant Maverick.


ShopKeep Versus Revel


ShopKeep and Revel Systems are a few very recognizable names in iPad point-of-purchase (POS) systems. Previously many years, numerous retailers have switched out their traditional POS in support of one of these simple cutting-edge, web-based POS’s. However, despite the fact that they’re both iPad POS’s, ShopKeep and Revel are really not the same as each other. If you’re searching into switching for an iPad reason for purchase and wish to compare Shopkeep versus Revel, I’ve done the majority of the homework for you personally. Why, you’re welcome! 

If you’re tight on time and trust our judgment at Merchant Maverick, then It is best to check out our best reason for purchase providers. All of them offer very fair and competitive rates and don’t charge any bogus charges. If you like to uncover these items yourself, then continue reading to discover the benefits and drawbacks of every point-of-purchase service, and which I believe is the foremost iPad POS.

 Web-Located or Licensed:

ShopKeep and Revel are generally web-located, and can still function if you’re offline. So, while they are cloud-based, you might give them a call “hybrid” POS systems. This kind of POS runs in your area from your iPad application, and syncs data to the cloud if you have a web connection. You are able to take charge card payments once the internet is lower, but will need to hold back until you’re online again to really process the instalments (it goes for ShopKeep and Revel).

Revel and ShopKeep are generally SaaS (software like a service) systems and charge retailers monthly, so there’s no contract or fee should you convince you a couple of several weeks in.

Software and hardware Needs:

Revel and ShopKeep both operate on newer-gen iPads (iPad Air 2, iPad Small 2 and three, ipad4, etc.) running iOS 8. You can buy peripheral equipment kits which include products just like an iPad enclosure/stand, cash drawer, hands scanner, and receipt printer through Revel or ShopKeep. Or, purchase these products from your outdoors vendor.

Revel distinguishes itself from ShopKeep within the hardware department by providing a wired ethernet connection (Revel Ethernet Connect™) that plugs directly into your iPad. This method supplies a faster and much more secure connection than Wireless, and may also behave as a failover connection in case your Wireless goes lower.

For any fundamental setup, the hardware costs of every system are comparable (about $1,000 for just one register).

Specific Type and size of economic:

Here’s where we have seen the 2 companies begin to diverge considerably. Inside a couple of words, Revel is perfect for large companies, and ShopKeep is perfect for small companies. If you’re somewhere in the centre, you are able to most likely pull off using either system, based on your particular feature needs.

Revel, on a single hands, is an extremely effective POS appropriate for mid-sized and enormous companies. Retail, food, and hospitality/service companies use Revel, including some major quick-service franchises, like Dairy Queen and Little Caesar’s, in addition to Fortune 500 electronics store Belkin.

ShopKeep can also be appropriate for restaurants, quick-serve, and retail companies, and like Revel, it is useful for multi-location stores. However, ShopKeep is much more targeted at small- to medium-sized companies. ShopKeep are only able to handle as much as 10,000 SKUs (and 270 item buttons around the register the remainder you’ll need to scan or lookup by hand), whereas Revel supports as much as 500,000 SKUs. ShopKeep is much more effective than the usual very fundamental mobile POS like Square (see our Shopkeep versus Square comparison for additional with that), however if you simply possess a large inventory you may need a better quality POS, for example Revel.


Champion: ShopKeep

Using its less expensive of entry, ShopKeep is much more affordable than Revel for small companies. As you can tell below, ShopKeep is considerably cheaper for 1-2 registers, though to include on additional registers then it costs $50/month/sign up for either system (well, $49 for ShopKeep). With this stated, companies big enough to make use of greater than a handful or registers may not be using ShopKeep anyway.


  • first terminal: $119 monthly
  • second terminal: $79 monthly
  • Each additional terminal: $50 monthly

Note: Revel&#8217s prices is flexible and could be tailored for your specific situation. The cost list above is really a rough approximation of methods much you may be having to pay for every terminal.


  • $49/terminal/month (flat cost doesn’t matter the number of terminals you’ve).

Simplicity of use:

Champion: ShopKeep

ShopKeep is terrifically simple to use. The leading-finish register interface is intuitive and user-friendly, even enjoyable to utilize. The machine can also be easy to setup and personalize for the business’s particular POS needs. While register functions are around the iPad application, you have access to managing functions for example reports and inventory receiving around the back-finish using any internet browser. ShopKeep also offers an apple iphone application (“ShopKeep Pocket”), which doesn’t process sales but will highlight some important real-time stats for the store.

Revel’s front-finish can also be relatively simple to use, speculate the rear-finish provides more advanced features, it features a steeper learning curve than ShopKeep’s back-finish. Revel also takes longer to setup initially. But when you get used to Revel, it’s very little harder to make use of than ShopKeep, so ShopKeep wins that one just by a little margin.

Product Features:

Champion: Revel

Both Revel Systems and ShopKeep offer some impressively advanced register features for any “mobile” point-of-purchase, enabling you to accept almost any type of payment from cash and gift certificates, to nick cards to Apple Pay. These iPad registers also allows cashiers to complete such things as void transactions and issue returns, as well as for waitstaff to consider table side orders and send them straight to your kitchen.

However, whenever you proceed to the rear-finish of those POS’s, you’ll discover that Revel provides more advanced reporting and business management features, including better quality inventory management. Revel also provides functions like appointment scheduling and table layouts for restaurant management. Take a look:

Features both ShopKeep and Revel have:

  • Nick card acceptance (EMV-compliance)
  • Customer management
  • Gift certificates
  • Loyalty program
  • Tableside ordering
  • Worker time tracking
  • Mobile payments (Apple Pay)
  • Email receipts
  • Split checks
  • Onscreen tipping
  • Easy returns, refunds
  • Multiple tax rates (lately put into ShopKeep)
  • E-mail marketing and accounting software integration
  • Fundamental inventory and raw component management

Some features Revel has that ShopKeep doesn’t:

  • Appointment scheduling
  • Table layout
  • Digital menu boards
  • Kitchen display system
  • Self-service kiosks
  • Ethernet connection
  • Online ordering
  • Delivery management
  • Advanced inventory management
  • Advanced reporting
  • Worker scheduling and payroll

Please be aware that a number of Revel’s advanced features aren’t incorporated within the fundamental cost — digital menu board, kitchen display system, and kiosk POS are considered add-ons that carry yet another monthly charge. Begin to see the complete lists of Revel features and ShopKeep features for a closer inspection in the features provided by each POS.


Champion: Revel

Just like the feature sets, you’ll observe that ShopKeep offers some important integrations, although not as much as Revel.

For instance: ShopKeep integrates with QuickBooks, MailChimp, and Apple Pay. But additionally to individuals options, Revel also integrates with Xero (a QuickBooks accounting software alternative), and PayPal and Bitcoin to supplement mobile payment options. Also unlike ShopKeep, Revel also integrates with eCommerce services Shopify and Magento, plus some online ordering apps.

Both POS’s integrate with numerous payment processors, for example Mercury Payment Systems and Moneris Solutions, and ShopKeep also provides its very own highly regarded ShopKeep Payments.

Begin to see the complete lists of ShopKeep integrations and Revel integrations.

Customer Support and Tech Support Team:

Champion: ShopKeep

ShopKeep and Revel each offer multiple channels for customer support and technical support, from phone and email support to reside chat an internet-based educational sources. But ShopKeep is famous because of its high-quality support, whereas Revel has (a minimum of in the past) fielded lots of complaints about its support.

Revel has lately made significant support upgrades, as noted within our Revel Systems review, and today has a client satisfaction rate well over 93%. However, basically we can tell that Revel has “good” customer care, ShopKeep’s support is actually unbeatable within the cloud POS world.

Reviews and Complaints:

Champion: ShopKeep

Testimonials of these POS’s are by-and-large positive. ShopKeep is really a BBB-accredited business by having an A+ rating, and thus is Revel. Both apps come with an average rating of approximately 4 stars within the iTunes store (See ShopKeep on iTunes Revel POS Quick-Service and Restaurant and Revel POS Retail on iTunes. But searching at customer ratings over the web, you’ll observe that users give ShopKeep a greater average “star” rating in comparison with Revel.

Like I pointed out in the last section, users rave about ShopKeep’s customer care, and Revel has already established some difficulties with el born area previously. System bugs from time to time upset users of both systems, however with a far more complex, costly system like Revel, system glitches and fewer-than-stellar tech support team could be especially irritating. However, as increasing numbers of users experience Revel’s recent support enhancements, we might see Revel’s reading user reviews start looking a lot more like ShopKeep’s.

Final Verdict:

Champion: It&#8217s a Draw

Even though many food and retail companies are evaluating iPad POS’s like ShopKeep and Revel, the fact is that these POS systems were created to serve different needs. ShopKeep is much better for small companies, and many bigger companies will require a far more advanced system like Revel.

ShopKeep includes a marginally better consumer experience along with a less expensive. However, if you want advanced inventory tracking (for instance, the opportunity to track inventory by modifiers), or eCommerce support, or self-service kiosks, only Revel can meet these needs. Overall, we actually like both systems, and discover neither to become woefully missing in almost any key area.

So, to place it within the most fundamental of terms, for many companies ShopKeep is much better, as well as for others Revel is much better. To judge ShopKeep versus Revel yourself, request a totally free trial from ShopKeep or plan a Revel live demo. Or, let’s assist you to choose which cloud POS might be best for the business. (That’s type of our factor.)

The publish ShopKeep Versus Revel made an appearance first on Merchant Maverick.


11 Subject Suggestions For Content That Generates Visitors and Leads

Content Topic Ideas

This short article &#8211 republished from 2013 &#8211 is my undertake Sacha Greif&#8217s email e-newsletter of the identical title. He runs a great blog on design here, and it has several blogs on beginning side projects &#8211 here, here, and here. You can examine it.

&#8220Content Marketing&#8221 is the buzzword to explain offering plenty of free, helpful, and relevant information to draw in prospective customers aimed at your website.

The fundamental idea is the fact that clients are searching for solutions and knowledge via search engines like google as well as their connections on social systems.

If you’re the company that gives the information &#8211 not does your site obtain the customer, however, you obtain the brand boost.

Advertising is expensive. Content, however, costs some time and creativeness. Frequently small companies may have much more of one compared to other. And despite some warnings, there are lots of industries (I&#8217m searching to you heating &amp air) that may be a quick, free win for proprietors prepared to produce content.

What exactly to createOrmovieOrand so onOrand so on about? How will you make use of your website to obtain more customers? How can you generate leads for the website or small business without putting things off?

Rapid, vague response is you need to provide methods to people&#8217s problems &#8211 whether that ensures they are vexed, searching, or simply bored.

Quick Aside: I&#8217m not devaluing the requirement for content strategy or personas. Don’t fall under among the myths of content marketing. That stated, I believe the primary danger isn’t doing anything more. Just start, and find out what matches your needs as well as your audience.

Listed here are 11 specific subject ideas which i make an effort to use myself and also have observed effective website proprietors using.

1. Be An Expert

You’re already really experienced in some field. Your company is clearly proficient at something. Explain that something for an imaginary individual who doesn’t have clue.

The net analytics firm KISSmetrics includes a super-effective blog. It drives lots of customers. They mostly talk about pretty advanced topics, only one of the most-read, most shared articles was &#8220A Beginner&#8217s Help guide to Google Analytics.&#8221

What&#8217s the same inside your field? Consider headlines like Beginner&#8217s Help Guide To _______ or Intro to ______, etc

You&#8217ll not just have more visitors &#8211 but individuals visitors could be more educated, and can make smarter customers.

I&#8217ve implemented this with my ongoing series on Beginner Search engine optimization. Sometimes being an Search engine optimization Specialist all day long lengthy, and spend my day explaining Search engine optimization to clients. It&#8217s pretty simple to just transfer that understanding right into a detailed blog publish.

2. Be Considered A Beginner

Just like #1 &#8211 however with a twist &#8211 you are writing (or produce video/audio) regarding your journey to discover a particular subject. It&#8217s the classic &#8220How Used To Do ______&#8221 Show and tell the way you learned something &#8211 and just how others can perform it without your mistakes.

Certainly one of my more effective publish to date continues to be my test out Reddit Advertising. It&#8217s a place where couple of individuals have really even attempted it. I attempted it, walked through my experience and observations.

3. Discuss Competitors And Also The Industry

As a customer searching for widgets, you certainly consider yourself like a savvy shopper. You&#8217re the kind who sees with the marketing. You understand the, and all sorts of competitors.

You know what? Your clients think exactly the same way. They’re already considering your competitors. They’re already considering if they’d like to have it cheaper on Amazon . com. They&#8217ve heard that the market is [adjective]. Talk about your industry talk about competitors.

Shopify performs this very well for me. There is a section focused on evaluating Shopify with all of their competitors inside a stylish, useful manner.

With this blog, I understand that marketing blogs really are a cent twelve. At the best, they’re poorly written fluff that completely waste your time and effort. At worst, they provide you with terrible advice. Ironically, that really provides me with something to create about. T-Mobile has re-built all of their online marketing strategy for this idea.

4. Your Process

Everyone does things differently. Watch is really a black box to individuals who don&#8217t operate in it. You might have a particular method, &#8220behind the scenes&#8221 inside your industry. Share it &#8211 write up. Here&#8217s a man who makes knives.

When individuals are searching for a different way to complete [this really specific factor] &#8211 you&#8217ll be located. But not just do people discover you &#8211 it will help to teach them in your process and what they’re really having to pay for.

To have an example, Lufthansa lately did a really well-made and far spoken about YouTube video that simply shows the behind the curtain of landing an Airbus A380 in Bay Area (view it here). It’s not only really, really amazing &#8211 however it emphasizes Lufthansa&#8217s make of safety and professionalism.

5. Your Failures

It might be embarrassing &#8211 however your failures could be probably the most helpful items of understanding you own. Share it. Here&#8217s a good example from Moz &#8211 the leader in &#8220inbound marketing.&#8221

6. Money

I made $17.45 from Google Ads this season from your abandoned blog.

That statement is super-boring&#8230but that $ grabs your attention. Everybody is really interested in money and just how much stuff costs or just how much profit someone makes &#8211 that if you’re prepared to be vulnerable and discuss real dollars and sense&#8230you&#8217ll most likely acquire some attention.

An ideal example is Neil Patel&#8217s recent article on QuickSprout &#8220What Spending $66,372.09 On Compensated Advertising Trained Me&#8221

He not just piqued the eye of plenty of readers &#8211 but additionally demonstrated how he may help other companies by utilizing themself for example.

7. Data

The Net is full of a large number of bloggers writing their opinion with nothing to support them.

If you’re able to give a data set, a principal source, quotes, something &#8211 or maybe even embed a Google Trends chart &#8211 you’ll be within the top 20%. Conversion XL used this process to develop his blog to 100,000 readers in 12 months.

8. Talk About What You Could&#8217t Find On The Internet

That one really is easy.

If you’re searching for something on the internet &#8211 and you may&#8217t think it is&#8230or it requires you many searches to locate it.

Then you’ve yourself articles to create. Even if you’re a little new site, if you’re able to provide specific details about a subject that nobody else has discussed, Google will discover you and also send traffic the right path.

Determine the issue or answer, obviously, however write the title just as you’d have enjoy having observed in looking results.

9. Talk About Book Understanding

Every industry includes a &#8220hidden library&#8221 that just individuals that industry learn about &#8211 but could be really helpful for individuals researching online. They are books or industry journals which are common understanding for your industry, although not to customers or readers.

Either review individuals books in your site, or talk about the very best bits in your website. REI&#8217s Learn section is essentially all lengthy-form detailed understanding that you simply normally would need to obtain a book for. Rather, they&#8217ve invest this detailed industry understanding into HTML. I am talking about &#8211 just see this section on Snowboards. It&#8217s like they submitted a magazine.

You have to their section on Paddle Boarding. It&#8217s the resource. It also outranks WikiPedia for many searches, that is pretty!

They are outranking Wikipedia

You will possibly not possess the sources to behave like REI. However, you most definitely can write synopses or reviews of books which do obtain that content. Have it on the internet and add some #2 into it.

10. Review Products You&#8217ve Used

This concept is much like #3 &#8211 but allow it to be less about competitors/industry than about very specific products which have renedered your existence better and why. Allow it to be thorough with original pictures, along with a good Search engine optimization title tag &#8211 you&#8217ll get visitors.

This tactic could be especially great for items that are complementary for your product/service. So, plumbers reviewing household drain products. Fitness coaches reviewing equipment, etc.

Again, even just in the physical world, your salespeople curently have opinions and speaking points about products, services, and choices &#8211 it&#8217s a simple win to make use of individuals opinions to produce content for the website.

11. Talk About What Individuals Inquire About

What exactly are common questions that buyers, clients, colleagues, bosses ask?

Individuals questions will also get typed into Google. Should you respond to them, you’re going to get visitors&#8230which will become customers.

Have a running list &#8211 turn your website into a nearly FAQs of the industry. May possibly not be Pulitzer Prize winning &#8211 but it’ll bring visitors to your website.

Next Steps

Pick 1 and go really make the content. (Note: it doesn&#8217t need to be in written form).

CC Image Credit to Geebet Pope

The publish 11 Subject Suggestions For Content That Generates Visitors and Leads made an appearance first on ShivarWeb.


POS 101: Selecting a POS

Choosing a POS: A POS buyers' guide

Selecting an item of purchase that&#8217s just made for you clients are vital. It&#8217s essential that . . . well, it&#8217s like . . . Y&#8217know, I believe a lengthy, attracted-out illustration is needed. Stick with me here as it were.

Imagine, for a moment, that you simply automobile on an exotic island. It&#8217s not really a big, fancy island as if you see in individuals commercials for that resort vacations I&#8217ll never have the ability to afford. It&#8217s only a small little island having a stereotypical palm tree sitting in the centre. You&#8217re in the dark about the way you arrived, but bam !, prepared to enjoy your circumstances.

You appear around and find out a classic-fashioned banking center sitting underneath the obligatory palm tree. Oh, and appear! A note inside a bottle sitting on the top. Fortunately, you’ve got a corkscrew in your wallet (for individuals wine-related emergencies) and can retrieve the folded up bit of parchment in the glass bottle. On it’s a hands-written message:

Inside this chest, you&#8217ll find all that you should survive: food, water, shelter, the Harry Potter book series. You just need to discover the key that unlocks the chest area. Oh, and also you only acquire one shot to select the best key otherwise the area will inflate.

Okay, to ensure that&#8217s just a little unsettling, however, you can determine this. Searching up, the thing is about twenty keys hanging in the branches above your mind. Your heart sinks just a little. Which means this might be more difficult than you though, but ever-positive, you hike your pants and achieve for that key nearest for you. You pull also it slips from the branch easily. Okay, so being able to access them isn&#8217t likely to be an issue. It&#8217s only the few picking the one which won&#8217t enable you to get . . . well, dead.

Would you have it yet? The bottom line is an item of purchase system and also the banking center is the business. With the proper POS software, your company should produce all that you should live a reasonably comfortable existence. Using the wrong POS software, your company will explode inside a fiery spectacle.

Okay, so perhaps picking out a POS isn&#8217t quite that dramatic, but regardless of whether you&#8217re just beginning out or else you&#8217ve already got the show on the highway and also you&#8217re searching to have an upgrade, whichever system you select plays a large roll within the failure or success of the business. Fortunately, POS software has advanced since the time of the first old-timey check out, and therefore you will no longer have to process payments on the glorified calculator.

Actually, you’ve countless POS vendors competing for the business because they all practically scream, &#8220Look at us! We&#8217re different!&#8221 My personal favorite company to drag this off is Vend using its discharge of a YouTube video made to illustrate the current shift to more complex technology and also to promote Vend&#8217s POS solution. Have a look.

Vend rapidly and entertainingly establishes its personality within this video, taking out all of the stops because they make an effort to separate themselves in the pack. And they’ve to get this done due to how competitive the marketplace is. Don&#8217t misunderstand me, Vend has certainly earned some.five star rating we gave it, however it&#8217s only some of the POS option available and definitely won&#8217t meet the requirements of each and every merchant. This is when it&#8217s vital that you know that you’ll require to research your options in to select the key that isn&#8217t likely to inflate the area. From the distance, all of the keys may look exactly the same. It&#8217s only if you search hard and obtain a good look at the little bumps and valleys that you could see exactly which will unlock the chest area.

The Existential Question: To POS or otherwise to POS?

choosing a posI suppose I’m able to&#8217t really pressure anybody to modernize, and it may be just a little hard to believe (with my wild examples) that the POS upgrade is really that important. And So I&#8217ll be upfront along with you and merely take it to the conclusion: cloud-based reason for purchase software could save you money and time. The reporting suites you&#8217ll get in most systems provide the behind-the-scenes information you should know what&#8217s selling and just what&#8217s not, who&#8217s performing and who needs improvement, who voided a transaction and just what was voided, number of labor against sales, etc. The client management and marketing tools now built into the system could save you cash on third-party CRM programs. It&#8217s exactly the same with eCommerce options and accounting needs. However, even if you wish to use third-party software, the breadth of integrations available turn it into a simple tactic to transfer accounting information to Xero, sync inventory and stock levels to Shopify, and export customer profiles to Zoho CRM.

Really, I don&#8217t need to try very difficult to convince you that you’ll require a contemporary POS system. The program speaks by itself in that way and so i think the issue you should be asking is exactly what, particularly, do you want for the particular business. As the remainder of this short article suggests, that question has numerous facets.

Business Types: One Size Doesn’t Fit All

choosing a posAnybody that has worn a custom-made suit will most likely tell you just how they might never return to the feel from the discount rack attire. And individuals people who are able to&#8217t afford custom-made anything will have to believe what they say for this. Fortunately, POS systems (unlike custom suits) are all around enough to give the features you’ll need without squandering your a leg along with a leg. The only issue is narrowing lower looking to some system which will suit (no pun intended) your particular business. The systems like Revel that essentially play the role of everything to people have their limits and won&#8217t be suitable for all retailers. You need to think about which category you squeeze into. Are you currently a mobile food truck? Are you currently a little cafe that sells both food and hands-crafted nicknacks? Are you currently a complete-service restaurant and bar? Are you currently a nightclub? Are you currently a bicycle shop that repairs and rents out tandem bikes? Many of these business will have different needs, and narrowing lower what category you squeeze into will at least point you within the direction you have to go.

Cloud-Based Solutions: Embrace the Ghost of Christmas Future

I&#8217m unsure should you&#8217ve observed, but I’ve been and continuously subtly steer the mind toward cloud-based POS solutions throughout this short article. Yeah, I required a psychology class my newcomer year of school and so i&#8217m confident I&#8217ve got this subliminal massaging and brain cleaning factor lower.

choosing a posAlthough I’m biased toward cloud-based POS software, it’s not without valid reason. In your area-installed software had its place at some point&#8211back if this was upgrading from the type of cash registers featured within the video above&#8211but it’s rapidly being outmoded by a lot more advanced software. The bigger firms that typically trusted the soundness of the legacy system are buying and selling within their bulky (and costly) servers, high support costs, and general inconvenience for that all-purpose mobile swiss army knife from the POS world: cloud-based solutions. A number of mega chains and franchises (i.e. Goodwill, Cinnabon, Belkin, Toms, and Adidas&#8211just to mention a couple of) run very effectively on cloud-based software.

I won&#8217t try to provide you with a complete run lower from the benefits and trade offs of the cloud POS, since i&#8217d you need to be rehashing what was already stated, however the proof is actually within the systems themselves. It&#8217s only dependent on time before traditional in your area-installed systems are totally outmoded through the sleek cloud-based software for the future.

Simplicity of use: It&#8217s Gotta Be Smooth

choosing a posY&#8217know, I&#8217ve always heard that you ought to attend least 10% smarter compared to object you&#8217re dealing with, however in the age of smartphones, Siri, and Wikipedia, that is one little hard to do. Okay, maybe less with Wikipedia, but you get the drift.

The Apple aesthetic has permeated the west having a near-universal standard of usability. Nowadays, unless of course you can configure the fundamental settings in your reason for purchase with minimal the aid of technical support, the machine isn&#8217t going to do this well available on the market (actually, this isn’t the case with more complex setup, but more about that below). Apart from customer care, usability is among the greatest a few things i&#8217ve seen people complain about inside a POS system. Retailers shouldn&#8217t require a background in computer engineering just to configure their tax levels, yet some systems are simply that complicated. Fortunately, an &#8220Ease useful&#8221 section is incorporated throughout our POS reviews, but no user will have exactly the same experience. iPad-based systems may appear completely intuitive to Apple enthusiasts, but totally frustrating to Android loyalists. The best way forward I’m able to give would be to completely test the program by benefiting from the disposable trial versions most vendors offer nowadays. It won&#8217t be just like running it with the motions throughout a peak selling hour, however, you can at any rate get an understanding of how easy (or otherwise) the machine is by using.

Prices: Let&#8217s Break It Lowerchoosing a pos

I personally don’t like is the bearer of not so good news, but regrettably things have a price. And reason for purchase software programs are a factor. Ergo, POS systems have a price. I am sorry for that highly technical logical progression I simply set, but all individuals many years of Advanced Data Analytics are all of a sudden validated.

Fortunately, you don&#8217t have to be may well genius much like me to consider your financial allowance into consideration when choosing a POS system, but you will want to understand the truth that vendors&#8217 prices structures are hardly ever as easy as they’re portrayed to become. For instance, a method can technically be marketed as &#8220Free&#8221 (since you don&#8217t need to pay a licensing fee), but even though you factor the money you&#8217ll need to invest in hardware and perhaps support costs, you&#8217ve still reached spend the money for monthly charges to process debit and credit card transactions.

You&#8217re likely to wish to keep each one of these groups in your mind when accumulated just how much your brand-new POS will set you back:

  • Software – This is actually the most transparent area of the cost. You&#8217re either likely to pay a 1-time licensing fee with a lot more charges for upgrades OR a regular monthly subscription fee that’s basically comprised of the licensing fee, upgrade costs, and support costs.
  • Hardware – Naturally, how big your company is likely to have an effect on just how much hardware you&#8217re have to, however your kind of business may also affect it. Should you&#8217re just attempting to sell your hands-made ceramic frogs in a street fair, you&#8217re most likely just have to a tablet, a charge card readers, along with a cash box. However, should you&#8217re a multi-location restaurant chain, you&#8217ll most likely need terminals, receipt printers, bump bars, cash drawers, maybe bar code scanners for inventory, and possibly some digital menu boards (amongst other things). Fortunately, most suppliers offer flexible prices on hardware and deals for bulk buyers.
  • Integrations – Though many vendors are attempting to complete the cracks using their own software, there&#8217s an absolute marketplace for third-party integrations to supplement your POS system. A few of these programs have the freedom, but many of them are likely to set you back an additional fee every month. This could also be the case with the integrations themselves (some companies could make you pay extra to sync your POS data with exterior software).
  • Charge Card Processing – With how broadly used a credit card has become, you actually can&#8217t pull off the money or check only options any longer. To be able to process debit and credit transactions, though, you&#8217re gonna need to get setup with a free account. You&#8217ll wish to bear in mind the current EMV liability shift as well, since not every processors and POS systems are EMV-compliant yet. You can find out more about merchant accounts here and navigating charge card fees here.
  • Support – Most cloud-based POS systems include 24/7 (or almost 24/7) support using the monthly subscription cost, but may you will get premium support (like on-site training) for an additional charge. I don&#8217t are conscious of any in your area-installed POS systems that don&#8217t include exorbitant tech support team charges.

Features: What Cha Need?

choosing a posI understand I type of covered this in the industry Types section, however it&#8217s essentially the most crucial part so just pretend you don&#8217t remember things i stated. . . Really, there is some good info I won&#8217t be repeating so gradually alter remember . . . Oh, whatever. You&#8217ll have to read some familiar-sounding stuff.

Mapping out exactly how much functionality you’ll need is essential, however, you should take into consideration features that you desire even though you don&#8217t need them. For example, do you want the choice to integrate an electronic menu? Or you wish to give a self-checkout kiosk? Or you desire a more complex e-mail marketing system? You shouldn&#8217t need to accept the minimum simply because you believe you won&#8217t have the ability to handle or purchase something more. You&#8217ll most likely be amazed by the amount of functionality available for surprisingly reasonable prices.

In almost any situation, there are a variety of options for any degree of business. Should you&#8217re searching for something easy and cheap&#8211but still functional&#8211then Square, Vend, and Imonggo are great choices. Trying to choose something with increased features, maybe with a few good social networking integrations? Well, you&#8217ve got SalesVu and NCR Silver. What about something having a great users list within the food service industry? ShopKeep, Toast, and TouchBistro are highly-rated. Do you enjoy some in-depth, ERP-style reporting functions? Revel and ERPLY have the thing you need.

Overall, scalping strategies carry the greatest Merchant Maverick ratings: ShopKeep, SalesVu, Bindo, Vend, and Shopify.

Support: Are You Able To Hear Me Now?

There&#8217s a typical misconception (a minimum of it appears in my experience) that the good POS system shouldn&#8217t need much support. I&#8217d say this really is simply true of the very most fundamental systems that don&#8217t have very advanced settings or functions.

choosing a posSure, when you are everything ready to go, you shouldn&#8217t have to call technical support every 7 days to learn how to operate a weekly sales report. Unless of course you want to. Because you probably know this, dating sites are costly and also you&#8217re having to pay for that support anyway (in certain form or any other) so you may too try to&#8217t go extra from the experience. I&#8217ve heard ShopKeep has award-winning customer support. What is your opinion the awards are suitable for?

However I&#8217ll let you know about my dating history later. My point at this time is you need to be realistic about how exactly much give you support&#8217re have to and investigate if the vendor you&#8217re searching at will probably be in a position to provide it. For example, I&#8217ve seen a lot of people bashing perfectly functioning POS systems since they didn&#8217t take some time or money to possess a professional setup their system. The greater advanced systems, especially, offer on-site setup help. Utilize it! At the minimum, acquire some over-the-phone training even if you think you&#8217ve had a handle around the system, because who knows whatever you decide and have missed.

Oh, and also to tie this to the graphic I carelessly slapped into this, make certain tech support team is going to be available when it’s needed. Most companies are open outdoors from the standard Monday through Friday, 9AM to 5PM work hrs, meaning your support options should be open then, too. This often means getting 24/7 service. Some systems offer less coverage, but nonetheless appear in a position to offer their clients the support they require. It truly will depend in your specific needs so make sure to run the support through all of the tests you are able to consider when you&#8217re experimenting within the system.

That’s All I Acquired

So bam !, located on the area, looking at these keys. Which will you choose?

Oh! However I didn’t remember to say something. You&#8217re not by yourself around the island. I understand, I most likely must have said that before, however this neat ending using the grand reveal could have been destroyed.

Probably the most important areas of researching the best POS for your company is speaking to as many folks as you possibly can. The sales guy might be nice, but he&#8217s also not really super quick to indicate all of the problems and shortcomings from the software he&#8217s creating a commission from. All the top POS systems happen to be used and reviewed by a variety of people, you just need to be prepared to consider them. Obtain a second opinion from the professional too. Merchant Maverick offers great talking to services for essentially all kinds of small company software available.

In the finish during the day, you&#8217re ultimately accountable for the success (or failure) of the business, but that doesn&#8217t mean there aren&#8217t tools available that will help make your job a great deal simpler. Your reason for purchase solution would likely unlock the potential for your company (and also the Harry Potter series) so make certain you select the best one.

The publish POS 101: Selecting a POS made an appearance first on Merchant Maverick.


Beginner’s Help Guide To Using WordPress Series

WP Series Intro

WordPress forces millions upon countless websites. From small personal blogs to to ecommerce sites multinational firms &#8211 it&#8217s the option of the folks and companies all across the globe. It competes with website builders like Squarespace &amp Weebly, platforms like Shopify and Cms like Joomla &amp Drupal&#8230because in lots of ways it will do it all. It&#8217s that versatile.

However, as with every little bit of software, it’s a learning curve. When you are WordPress placed on your hosting account &#8211 here&#8217s an easy beginner&#8217s help guide to using WordPress with video lessons that will help you start managing and editing your personal website. It truly is that simple!

  1. Ways To Use The WordPress Dashboard + Initial Settings
  2. Using WordPress Posts + Pages
  3. Summary Of Groups And Tags
  4. Ways To Use The WordPress Visual Editor
  5. Working Using The WordPress Media Library
  6. Working With Images in WordPress
  7. Troubleshooting Image Placement In WordPress Visual Editor
  8. Working With Menus In WordPress
  9. Working With Widgets In WordPress
  10. Summary Of WordPress Styles
  11. Summary Of WordPress Plugins
  12. How You Can Keep WordPress Updated Trouble-free
  13. Selecting &amp Installing Essential WordPress Plugins

Interested in you skill with WordPress? We&#8217ve labored to construct in-depth guides for the kinds of websites that you could build, developed quizzes to judge Weblog web hosting companies with, and curated various &#8220themes&#8221 that you could inexpensively install to obtain the design you would like right out of the box. Here&#8217s what we should have to date &#8211

Site-specific Guides

Creating a social networking (also known as &#8220Facebook-esque&#8221) website

Building a bidding website like eBay

Creating a Beauty Blog or Makeup Website

Building a web-based store website (eCommerce)

Site-Specific Styles

WordPress styles for farm &amp fishing websites

WordPress styles for agencies, companies &amp companies

WordPress styles for restaurants

WordPress styles for DJs &amp producers

WordPress styles for schools and academic websites

WordPress styles for online retailers

WordPress theme frameworks for developing websites

The publish Beginner&#8217s Help Guide To Using WordPress Series made an appearance first on ShivarWeb.


5 Reasons Retailers Choose Shopify

Individuals people within the eCommerce industry know completely that Shopify is among the best and greatest shopping carts available. In the last year approximately, Shopify has turned into a household name (partially because of the recent debate regarding a couple of of Shopify’s more well known customers).

At Merchant Maverick, we like Shopify because of its simplicity of use, website design, integrations, and affordability.

But, we would have liked to listen to about real merchants’ encounters using the software. Particularly, we would have liked to understand why online stores chose Shopify and when these were pleased with their decision.

So, we requested.

A week ago, we asked Shopify retailers to reply to a couple of a quick question regarding their decision to power their online shop with Shopify. Surprisingly, the solutions we received focused almost solely on five key topics. Here’s what retailers had to say of their encounters with Shopify:

So Why Do Retailers Choose Shopify?

1) Shopify may be the least expensive way option.

Because Shopify is really a located platform, retailers are billed monthly for his or her services. The cost of the fundamental subscription covers every aspect of the service, including customer care, accessibility software, website hosting, and security. Next, prices vary with respect to the features you’d prefer to access, and, for many, this monthly price is a discomfort.

However, it seems that many retailers think the help they receive using their subscription package are a trade. Particularly, Shopify users appreciate how much cash they save money on web-developers and designers.

Christine Quigless of grâce à toi dress explains it by doing this:

“Okay, really, the very best factor about Shopify is the fact that I recieve an expert-grade website without having to spend thousands in the start and a minimum of a 1000 monthly had I labored having a programmer to construct the website.”

Fortunately, Shopify’s design tools are comprehensive enough to let you construct your website without recruiting any extra (costly) assistance.

Lindsay Narain, the lady behind VAUGHAN, were built with a similar experience. She was thinking about creating a custom site on Magento when a buddy gave her some guidance:

“His advice ended up being to begin small having a Shopify site and upgrade to some custom site later &#8211 after i understood who my customers were and just what their demands are. What great suggest that was. I saved thousands, possibly even thousands and five years on, I haven’t seen the necessity to upgrade.  I’m still with Shopify.”

Generally, users declare that creating a site on Shopify saved them time, frustration, and buckets of cash. It appears that, at $29 per month, Shopify could function as the least expensive method to develop a decent site.

2) Shopify is simple to use.

That one isn’t any surprise. Shopify is possibly most widely known because of its user-friendly admin panel and style tools.

Shopify can also be constantly updating individuals tools. This past year they released Sections, a brand new drag-and-drop editor for storefront design. And merely a couple of several weeks ago, Shopify unveiled their new and improved admin panel.

While many of these changes are merely aesthetic, I’ve always appreciated Shopify’s ongoing simplicity of use throughout updates. And so do some other clients.

Galleon Co’s Nicole Martins Ferreira states:

“The woking platform is actually intuitive even if they create updates or changes like they’ve lately.”

Alex Reichmann and the team at iTestCash chose Shopify particularly because of its usability. Here’s what he states to state:

“One from the greatest [causes of selecting Shopify wass] their prices was fair to all of us as well as their platform is extremely simple to use. We&#8217ve attempted out a variety of e-commerce platforms before visiting our decision and believed that Shopify appeared such as the easiest to make use of in the them, while supplying deep functionality featuring that people wanted on the website.”

Join a free, 14-day trial to try out Shopify’s user-friendly software on your own.

3) Shopify can grow together with your business.

With your high usability and affordable plans, it&#8217s natural to consider that Shopify is most effective for smaller sized companies. Actually, I&#8217ve been more prone to recommend Shopify to retailers who make under 250K in annual revenue.

However, a lot of the feedback I&#8217ve received signifies otherwise. The retailers I conveyed with stated that Shopify was well equipped to handle their business’ growth.

Ostap Bosak, the manager at Marquis Gardens, states that switching from WordPress to Shopify allow them to manage their large inventory easier:

“As soon once we hit greater than 5000 SKUs we began to possess technical and management problems. We&#8230switched to Shopify at the begining of 2016, and our problems disappeared.”

Shopify helps companies grow in different ways too, mainly by supplying secure, reliable website hosting by giving users use of over 1,000 integrations they are able to use to grow their platform.

4) Website hosting and security are taken proper care of.

Being an SaaS solution, Shopify supplies website hosting its its clients. That hosting includes a 99.9% uptime record and is guaranteed with daily backups and 24/7 monitoring.

This secure hosting helps to ensure that your website stays online, even during occasions of high traffic. Ferreira comments on the advantages of a dependable server below:

“Having a dependable server is important in ecommerce, our sites has already established over 170,000 tourists in about 9 several weeks. Shopify doesn&#8217t crash frequently therefore we don&#8217t lose out on sales as if you might on another platform.”

Shopify users also receive use of a totally free shared SSL certificate, that they may use to secure their very own sites.

5) You will find loads of integrations.

Certainly one of Shopify’s greatest downfalls is the limited built-in functionality. Although Shopify has lots of features for brand new retailers, expanding retailers may go through a little restricted in what the woking platform can perform.

To treat this problem, Shopify produced an application store that has grown to incorporate over 1000 integrations and applications. These extensions let users enhance their platforms to maintain their expanding business’ new needs.

Kirsten La Greca of Rosa Gold puts it such as this:

“&#8230I found Shopify is the most user-friendly [cart] which included great, FREE styles that looked amazing.  Plus you can personalize with upgrades, apps and integrations, so that your site can grow and optimize as the business does.”

I typically refer growing retailers to a platform like Zoey or Miva Merchant (which both offer more extensive built-in features), and that i was surprised at the amount of retailers who reported “the capability to grow” among Shopify’s best features.

Are Retailers Pleased With Their Decision To Choose Shopify?

I had been also surprised at the overall positivity from the responses I received.  When I requested users when they regretted their decision to register with Shopify, 100% of individuals I polled stated they didn’t regret their choice within the smallest.

We have seen lots of negative comments on the Shopify review at Merchant Maverick (mainly due to the phenomenon of negativity bias) so it had been encouraging to determine that lots of Shopify users feel as tolerant of the woking platform once we do.

Now, that isn’t to state that Shopify is ideal. We’ll be the first one to tell you just how the woking platform has its own flaws.

Particularly, we’re annoyed by Shopify’s limited functionality (especially with regards to checkout options) and spotty customer support. Here’s what we should mean:

  • Limited Functionality: Shopify is made light. Advanced functionality for Business to business selling or high volume selling is just like add-ons. And add-ons their very own cost tags. Shopify may become an extremely costly platform, based on the number of extensions you’ll need.
  • Missing Checkout Features: Using Shopify’s shared SSL certificate implies that your clients will checkout on the subdomain of Shopify’s website. Your checkout URL will read something similar to the next: world wide web.shopify/yourstore.com. Although this hasn’t proven to discourage customers, site proprietors typically prefer to keep all their pages by themselves domain. You’ll have to buy an SSL certificate to do that. What’s more, Shopify doesn’t offer anyone-page checkout options.
  • Mixed Reports on Customer Support: I’ve read comments claiming Shopify’s customer support is alongside none. I’ve also read comments that mock Shopify’s group of “gurus” because of not living as much as their name. It appears that customer support is way from consistent.

Despite these flaws, we still think Shopify is a superb solution for a lot of retailers. With more than 400,000 users aboard, they ought to be doing something right.

For additional info on Shopify, read our full review from the platform or check out this website to determine how Shopify compares with this some of the best rated eCommerce platforms.

The publish 5 Reasons Retailers Choose Shopify made an appearance first on Merchant Maverick.


POS 101: Apple versus Android

Apple vs. Android POS

The Apple versus. Android debate stretches everywhere, and it has recently made its distance to to begin purchase world. “Mobile” translates to so even more than just smartphones nowadays, as tablets are now able to perform advanced functions that formerly only Computers or traditional POS hardware could handle. But selecting a mobile POS also means choosing a group: iOS (Apple) or Android (Google)?

To help make the right choice, you have to disregard regardless of whether you prefer Apple or Android inside your personal existence and select the main one that’s best in the specific task of promoting. For instance, I love Apple products, mostly since i like iMessages and since my old Motorola Android required pictures that appeared as if these were in the American Civil War Era. But fun things like texting and Instagramming shouldn’t come up in an item of purchase situation. (And when they are doing come up, you have to consider firing your cashier, since they’re totally slacking.)

So let’s put aside which mobile phone might get better because of Snapchat or Tumblr, and determine whether Apple or Android is much better for your online business. Continue reading for any comparison from the particular merits of the POS systems, both software and hardware-wise, to determine whether Apple or Google offers the superior reason for purchase experience. 

apple vs android posAdvantages of an Apple POS

Apple-based reason for purchase systems, which operate on the iOS operating-system, offer certain benefits of retailers using them:

1. The best POS’s run solely on iOS

Apple may be the preferred software and hardware client which are more popular and greatest-rated cloud POS systems. For instance, ShopKeep, Bindo, Shopify POS, Revel Systems, Lightspeed, and Ambur POS all run solely on iOS-enabled Apple devices—primarily iPads. So if you wish to use one of these simple popular cloud POS systems, you’ll need to use Apple devices.

2. iOS products are safer than Android devices

Security is clearly essential in the POS world, considering the huge amounts of sensitive financial data being exchanged. Cloud-based POS systems are very secure generally because business-critical information is encrypted and kept in the cloud, instead of around the device itself. However, regardless of whether you make use of an Apple or perhaps an Android POS may potentially change up the security of the business.

Individuals who know tech generally consider Apple devices to become safer than Android devices and fewer prone to issues like the Android Stagefright vulnerability discovered in 2015.

The primary reason iOS is much more secure than Android is Apple’s timely security updates. iOS security updates occur regularly and instantly, across all Apple devices. With Android, Google leaves it to the individual device manufacturers and repair carriers to operate together to issue security updates. What this means is important security updates may take several weeks to achieve all Android devices. Also, once Android products are 18 several weeks old, you may want to purchase a new device to carry on receiving important security patches.

Furthermore, Apple’s permissions and privacy controls setup is perhaps safer than Android’s.

3. Apple offers a better consumer experience

That one can be a little questionable, because there are certainly individuals who enjoy using Android greater than Apple. But when it comes to someone operating a POS, Apple offers a quantifiably better consumer experience in a number of important ways:

  • No “bloatware” to slow lower your OS — Androids frequently contain distracting ads and apps out of your carrier that you simply can’t eliminate.
  • Better support and warranty program — Apple’s customer care is the greatest in the industry, and AppleCare warranties tend to be more extensive and much more affordable than most policies on Android devices (which vary from one device manufacturer to another).
  • An easier, more fluid interface than Android — It was true once the first iPhone arrived on the scene in 2007, and it’s still true in 2016. Regarding the rate and fluidity from the iOS consumer experience versus. Android, tech expert Zach Epstein aptly puts it, “Things as basic and integral as scrolling never exist without hiccups on the most effective and modern of Android devices.”

For additional about the advantages of an iPad POS, take a look at our article 10 Surprising Advantages of an iPad POS System (bear in mind, though, that a few of these benefits might affect Android systems too, once we weren’t particularly evaluating iPads to Android tablets for the reason that article).

Advantages of an Android POS

Okay, despite the fact that Apple excels at several things, you may still find some top reasons to make use of an Android POS over an Apple one:

1. There are several quality Android POS’s, too

Though Apple-centric systems tend to be more popular, this doesn’t mean you need to lose out on an excellent POS simply because you need to use Android. Several highly regarded mobile POS’s provide you with the selection of using Android or iOS—some of those include Square, Vend, ERPLY, and Kounta. (Bindo POS for Android is “coming soon.”) And a few POS’s—namely Toast POS for restaurants—run solely on Android.apple vs. android pos

2. Android is cheaper

An Android tablet will be a lot less expensive than an iPad, meaning a lesser initial cost to obtain your POS ready to go, particularly if you have several register. Also, should you operate in a business like food service, where waitstaff take tableside orders from tablets, you’ll inevitably finish track of some damaged devices you need to fix or replace. Utilizing an Android POS within this scenario may potentially help you save 100’s of dollars per device.

Because Android devices possess a lower resale value and therefore are less desirable to consumers generally, there’s additionally a reduced chance of thievery if you use Android tablets versus. iPads for the business.

3. Android provides you with more options

Apple, generally, provides you with less options in comparison with Android-based devices. With Android, you’ve far more choices regarding the device itself, which provides you more form factor and hardware variations to select from.

Additionally towards the varied device choices an Android POS provides you with, the architecture from the Android operating-system enables for additional user personalization. For those who have developer expertise and wish to produce a highly customized POS interface, you’ll be able to better do that with an Android system than you are on an iOS-based system.

This web site publish by Mike Kusinitz adopts a bit more depth on the advantages of an Android POS (though this resource includes a disclaimer mounted on it—it’s printed around the “Toast” (Android POS) blog, so just bear in mind it had become written from the pro-Android perspective).

Do All Mobile POS Systems Use Apple or Android?

Some mobile POS systems for example Clover (see Clover Station, Clover Small) use proprietary tablet hardware, meaning the machine doesn’t operate on iOS or Android, or other consumer tablet. Rather, it features its own touchscreen interface and POS operating-system produced particularly for your reason for purchase system.

cloverSuch systems get one huge advantage over android and ios: They aren’t susceptible to the frequent OS updates or security exploits like consumer tablets. So, POS’s like Clover which use their very own proprietary hardware are less prone to certain hiccups that may hinder business-critical POS functions.

Software and hardware produced particularly for any POS will most likely become more streamlined and POS-centric than multi-purpose consumer tablets like the iPad or Samsung Universe Tab. Clearly, such systems should be judged with an individual basis, but Clover, particularly, is really a well-loved POS.

Many cloud-based POS’s also tell you regular browsers on the PC, meaning you don’t require a mobile phone whatsoever. However, you’d most likely just call this kind of POS setup a “cloud POS” or “web-based POS” as opposed to a “mobile POS.”

So, Is Apple or Android Better for Business?

Regrettably, there’s very difficult response to this, because it all relies upon your business’s POS needs. Should you prefer a large amount of versatility and customizability, then it’s Android. Apple’s more costly, however their consumer experience is top-of-the-line. Apple’s OS architecture can also be safer, only theoretically, because there haven’t been any high-profile Android POS security breaches.

apple vs android posTo determine whether you need to get an Apple or perhaps an Android POS—if your financial allowance hasn’t already made that call for you—you might begin by trying out free trials of some different POS’s. For instance, you may try out ShopKeep in your iPad and Square in your Samsung Universe to determine what you want better (you may also take a look at my ShopKeep versus. Square publish to check specific features and prices). Restaurants particularly may want to test-drive Toast, that is most likely the very best Android POS available if you would like an Apple option to compare it to, try Ambur POS.

To judge POS’s running on either Apple or Android, consider testing exactly the same POS on several devices—for example, Vend with an iPad versus. Vend on Android.

Or, if the all seems like an excessive amount of work, you could use our handy POS filtering tool, or perhaps speak with us therefore we will help you find the correct mobile POS setup for the biz. We’re pretty nice, too! Maybe even as nice as individuals Apple support people.

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The Very Best Options to Lightspeed POS

Lightspeed POS alternatives

Lightspeed is among several effective, cloud reason for purchase (POS) systems to emerge recently. This web-based POS technology enables promising small to medium companies within the retail and restaurant industries to simply accept payments in their brick-and-mortar stores with only a couple of lightweight items, along with a similarly light monthly subscription cost.

Montreal-based Lightspeed released its first POS product, the in your area installed POS Onsite, in 2005. In This summer 2013, LS branched into cloud POS using the discharge of Lightspeed Retail, a browser-based POS that retailers can run from the Mac, PC, or iPad. Lightspeed Restaurant arrived on the scene annually later you are able to operate this cloud POS with an iPad, iPhone, or ipod device Touch.

Using more than 34,000 Lightspeed installations being used, this solution is famous part since it is a “middle-of-the-road” product—it doesn’t have as numerous functions like a more costly iPad POS for example Revel, but it offers much more functionality than the usual very fundamental mobile POS like Square. LS Retail, with packages beginning at $76/month if billed yearly, includes multi-tender support, work order and buy order management, inventory management, CRM, and multi-store functionality LS Restaurant, which starts at $59/month (should you commit for any year), adds menu management along with a floor planner.

Lightspeed is really a good POS, but it’s wrong for each business. Some retailers may want a less expensive POS, a treadmill that gives more features. For instance, Restaurant doesn’t possess a reservation management tool or e-mail marketing integration. Other retailers may need a POS with increased payment processing options (Retail users in america are restricted to Mercury and Cayan for payment processing Restaurant users may also use Bridgepay). Lightspeed also doesn’t possess the best status within the regions of reliability and customer care they had some server outages this past year for any period lasting several several weeks, and customers report longer-than-average wait occasions for support.

So, if for reasons uknown Lightspeed doesn’t meet your business’s needs, here are a few worthy POS competitors. Like Lightspeed, many of these POS’s are modern, tablet-based software services that are simple to start selling with.

Revel Systems

Revel, a Lightspeed POS alternative

Revel Systems is really a powerhouse of the iPad POS system, ideal for medium to large companies. Est. 2010 in Bay Area, Revel is continuing to grow to get probably the most popular and powerful iPad POS’s in a couple of short years. A couple of key figures for you personally: Revel supports accumulated to 500,000 SKUs, has greater than 20,000 active terminals presently being used, and it has received greater than $115 million in investment capital funding.

Revel is much more pricey than Lightspeed on the per-register basis (Revel starts around $119 monthly), but Revel’s cost tag is-inclusive, while Lightspeed charges extra for further users and printers, and advanced reporting.

How’s Revel much better than Lightspeed?

  • Supports large, chain companies, whereas Lightspeed is much better suited to companies within the 1-7 register range.
  • More extensive set of features allows for use by almost any kind of business. For instance, Revel includes appointment scheduling, that is essential for service-based companies.
  • More hardware integrations—including digital menu boards, kitchen display systems, self-service kiosks, and proprietary ethernet connections for iPads.
  • More customizable than Lightspeed.
  • More third-party integrations—including QuickBooks, Xero, MailChimp, PayPal, and BitCoin.


ShopKeep, a Lightspeed POS competitor

ShopKeep is really a favorite iPad POS among small companies within the quick-service food and retail boutique groups. Established this year, Shopkeep is reasonable for small companies and offers great customer support. This POS doesn’t include each and every POS feature imaginable, however if you simply don’t need advanced features like purchase order management or table layouts, ShopKeep might be a less expensive choice than Lightspeed, and perhaps a more reliable choice too, because of Shopkeep’s top-notch customer care as well as in-house payment processing.

Besides fundamental POS functionality, Shopkeep offers some helpful back-finish features, including fundamental inventory and raw component management, tableside ordering, gift certificates, loyalty program integration, customer management, mobile payments, worker management, and much more.

How’s Shopkeep much better than Lightspeed?

  • Less expensive for small stores. ShopKeep charges $59/month/sign up for all features versus. $89/mo ($76/mo if billed yearly) for LS Retail ShopKeep charges same cost for 1 register as LS restaurant if LS is billed yearly, but when compared with LS’s month-to-month prices, Shopkeep cost less ($59/month versus $69/month).
  • Provides some important integrations LS Restaurant doesn&#8217t have (QuickBooks and MailChimp).
  • In-house payment processing simplifies support issues. Additionally to integrating with lots of outdoors payment processors, including Mercury Payment Systems and Moneris Solutions, ShopKeep also provides its very own highly-rated ShopKeep Payments.
  • Provides better customer care, overall.
  • BBB-accredited business by having an A+ rating (Lightspeed isn’t listed using the BBB).

Clover Station

Clover Station, an alternative to Lightspeed POS

Clover Station is really a unique, all-in-one POS, among the newest systems available, and probably the most great looking, too, using its sleek, minimalistic hardware setup. This three-year-old cloud POS operates within different business design than Lightspeed or another POS’s about this list Clover uses its very own proprietary hardware (i.e., no iPad or Android tablet) and it is always offered plus a credit card merchant account. Just like Lightspeed, Clover isn’t for everybody, however, many companies appreciate its application-based customizability, and the simplicity obtaining a complete POS package and credit card merchant account from one source.

How’s Clover much better than Lightspeed?

  • Proprietary hardware makes Clover invulnerable to inconvenient and often destabilizing iOS updates.
  • Bigger touchscreen register interface.
  • All-in-one system—even has a credit card merchant account.
  • Adapts to almost any industry, including service-based.
  • Provides more integrations and greater functionality through its application store—including customer management and e-mail marketing.
  • No monthly fee (apart from payment processing charges).

Bindo POS

Bindo, a Lightspeed POS alternative

Launched in 2013, Bindo is definitely an iPad POS that caters particularly to small, mother-and-pop stores, helping them contend with large online stores. Bindo POS enables store proprietors to concurrently manage their offline and online inventory, which makes it an excellent POS option for companies who manage a brick-and-mortar store but should also sell online. Besides POS, eCommerce, and advanced inventory management functionality, there is also CRM, invoicing, purchase order management, worker management together with your Bindo subscription.

Bindo prices is mainly in line with the quantity of SKU figures you anticipate to need—low-finish retailers with 50 SKUs or fewer might pay $59-80/month, while bigger stores might pay $150/month.

How’s Bindo much better than Lightspeed?

  • Free/incorporated eCommerce integration. Note that you could setup a built-in online shop with Lightspeed, but do it yourself another $75 to $100/month.
  • Lower prices than Lightspeed Retail for smaller sized companies.
  • More complex inventory management (including online inventory).
  • More payment processing options than Lightspeed. Begin to see the extended listing of compatible payment processors within our Bindo review.


TouchBistro, a competitor to Lightspeed Restaurant

This 5-year-old restaurant POS is exclusive in that it’s in your area installed, meaning your computer data is stored on your iPad or computer, instead of the cloud. Branded because the “The #1 iPad Reason for Purchase (POS) for Restaurants,” TouchBistro can also be utilized by bars, cafes, and other kinds of single-location eateries. Additionally to POS functions, TouchBistro handles such things as seating and table assignments, menu management, wireless change in orders towards the kitchen, tableside payments, and daily sales reports.

For that Standard (single register) TouchBistro subscription, you manage your whole restaurant directly from one iPad. For those who have several iPad registers, you have to run the professional Server Application on the Mac Small, that will behave as a nearby server. Prices starts at $69/month.

How’s TouchBistro much better than Lightspeed?

  • In your area installed POS system. Ensures secure, personal information storage and doesn’t require Wireless or Internet to function POS and access data.
  • Choice of emailing receipts.
  • Reservation management feature.
  • Suitable for more payment processors than LS: Mercury, Moneris, Cayan, Premier Payments, Smooth Pay, PayPal. Bear in mind that although TouchBistro POS doesn&#8217t require Internet connectivity, you’ll still Internet for that payment gateway.

Shopify POS

Shopify POS

Shopify’s eCommerce services have been in existence for more than ten years, but Shopify POS is really a newer offering (introduced in 2013), produced particularly for promising small to medium retail companies. This is a great iPad POS to make use of should you already sell online with Shopify, since Shopify POS syncs seamlessly together with your Shopify online shop.

Shopify POS is among the least expensive, scaleable, and simple to use POS’s, and it’s not missing features, either. Utilize it to simply manage in-store an internet-based inventory, export reports, create gift certificates, manage customers, and much more. Furthermore, the Shopify mobile application makes it simple to market at occasions like fairs, markets, and pop-ups.

How’s Shopify POS much better than Lightspeed?

  • Limitless devices/registers, even for the most part fundamental plan.
  • Less expensive&#8211packages start at just $9/month.
  • Free card readers whenever you open your bank account.
  • In-house payment processing with Shopify Payments (charge card rates rely on which plan you select).
  • Shopify Mobile application enables you to sell on the run together with your iPhone or Android phone. Observe that Lightspeed comes with an apple iphone application (Lightspeed Dashboard) however, you are only able to view store data, not sell by using it.
  • Seamless integration together with your Shopify online shop. Get both POS an internet-based store beginning at $29/month.
  • Showcase then sell your product or service in your Facebook page (despite $9/month plan).

Which Lightspeed Alternative to select?

Here’s a fast and dirty review of the greatest options to Lightspeed POS:

  • Revel – Customizable iPad POS for medium and enormous companies in almost any industry.
  • Clover – All-in-one cloud POS for SMB in almost any industry offered with credit card merchant account.
  • ShopKeep – Affordable iPad POS for small companies in retail and quick service.
  • Bindo – Retail-centric iPad POS with integrated online shop, advanced inventory management.
  • TouchBistro – In your area-installed iPad POS for single-location restaurants.
  • Shopify POS – Scaleable retail-centric iPad POS with eCommerce and mobile sales.

I really hope this lengthy roundup provided you with a decent concept of what POS choices are available if you wish to use tablet-based reason for purchase software but aren&#8217t interested in Lightspeed POS. Again, Lightspeed POS is way from a &#8220P.O.S.&#8221 (ha ha) but because not one software system can meet the requirements of each and every business, it’s good to have options. Many of these Lightspeed alternatives offer free trials through their official websites (I believe Clover may be the only exception), so make certain you attempt out a couple of POS systems before you decide to choose one. All you actually need is definitely an iPad!

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POS Reports: Getting Past the Basics

POS reports

Within my last publish on cloud reason for purchase reporting, I discussed the five kinds of POS reports which should come standard together with your POS software. This time around, I wish to go just a little much deeper to inform you some specific, more complex reports that the POS reporting system may include. From real-time delivery reports to sales-by-variant reports, this data enables you to make the most of your POS, and therefore bring your business one stage further. And who wouldn’t wanna do this?

Obviously, not every POS’s offer advanced reports, so for every report I list, I’ll give types of reason for purchase systems that offer this kind of report, plus a sample screenshot of this POS report.

1. Loyalty Rewards Report

Loyalty programs strengthen your business develop a loyal “fan” base in return for exclusive offers. In case your POS system has integrated loyalty rewards software, you are able to track your subscriber base and also the provides you with include them. You may also measure the prosperity of your loyalty program to calculate revenue making tweaks as necessary.

A “loyalty program” or “rewards” POS report should demonstrate all active rewards cards/accounts and more information about many of these customer accounts, from points good balance to qualified promotions. You will be able to produce a loyalty program report for any specific campaign or product, as well as on a person customer basis.

A POS integrates with loyalty programs by recording customer information at checkout. The loyalty program might be indigenous to the POS software (e.g., ERPLY), or even the POS may integrate having a third-party loyalty software like Application Card or Perkville.

POS loyalty rewards report

Example: Bindo POS enables you to definitely generate individualized rewards reports for every customer, displaying their rewards status, gift certificate balance, and store credit information.

2. Catering/Delivery Report

Food-based companies that deliver or cater need smart reports to trace pending orders as well as their delivery status, in addition to evaluate past orders. They are steps you can take in case your POS features a delivery management feature.

Some such POS’s, like Toast, enables you to generate reports showing info on pending, in-progress, and completed catering/delivery orders. You may also track how lengthy each driver requires to make each delivery. Other POS’s like Revel even set of a delivery driver’s progress in tangible-time. 

POS reportsExample: Revel&#8217s delivery management reports allow you to monitor your orders presently out for delivery, in tangible-time.

3. Discount Report

Even though you don’t possess a dedicated loyalty program you most likely offer discounts at occasions, and you should know how these discounted sales are inside your business. A POS that gives programmable discount functionality and multiple cost books will help you to seamlessly apply discount rates, as well as generate reports with info on these discounts. By doing this, you don’t need to by hand input cost reductions or attempt to track individuals discounts by hands.

Not every POS&#8217s offer in-depth discount reports that you could sort by item or reason (ala Revel), but at the minimum, you will be able to produce a sales exception report which shows all discounts (in addition to voids and returns). This kind of report enables you to view discount totals and also the worker who applied each discount.

POS discount report sampleExample: TouchBistro POS gives restaurants an in depth discount report showing the discounts put on menu products, employees who applied the discount, and which manager approved the discount.

4. Sales by Product Variant Report

A study displaying sales by product variant is efficacious for retail companies that sell several variations on a single product—for example, a set of shades which comes in three different colors and sizes. This kind of sales report provides in-depth insight to provide you with a far more truth of the sales. Consequently, it will likely be simpler to sharpen in your top-selling and worst-selling sizes, colors, etc.

Some companies may only have to visit a report showing sales by item title, however if you simply sell item variants, then you may certainly take advantage of the more granular view this kind of report offers. 

Shopify POS screenshotExample: Shopify POS includes a “Gross sales by product variant SKU” are convinced that displays product sales of the top-selling products, damaged lower through the product variant.

5. Internet Sales Report(s)

Companies that sell at both brick-and-mortar locations and online possess some unique reporting challenges, along with a cloud POS is well-suitable for them. “Online sales reports” is definitely an admittedly vague group of POS reporting, however the important factor here is your POS reports on offline and online sales within an integrated fashion. By doing this, you can observe all your sales information in one location. For instance, you will be able to see in one report which products can sell best on the internet and which products sell more in-store.

Some POS’s, like Shopify POS, are made with eCommerce in your mind in the ground-up, as well as host your web store for you personally. Other POS’s, like Clover, offer an optional integration enabling you to sync product and purchasers data together with your existing Magento or Shopify store.

Online sales POS report sampleExample: Vend’s sortable sales report enables you to see revenue and profit information by sales funnel (both offline and online).

Time for you to Bring Your POS Reports one stage further

If you feel you’re all set to go outside your fundamental POS reporting system and begin collecting some really helpful, business-enhancing information then you’re a good cookie and that i as if you. We are able to help you upgrade, if you’re interested! Call us if you’d like our POS experts to counsel you which cloud POS system you need to upgrade to according to your own personal needs. Or, if you’re totally unaware about the thing you need, we will help you figure that out too! Just complete the shape or drop a remark about this article and we’ll respond As soon as possible.

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