POS Reports: Getting Past the Basics

POS reports

Within my last publish on cloud reason for purchase reporting, I discussed the five kinds of POS reports which should come standard together with your POS software. This time around, I wish to go just a little much deeper to inform you some specific, more complex reports that the POS reporting system may include. From real-time delivery reports to sales-by-variant reports, this data enables you to make the most of your POS, and therefore bring your business one stage further. And who wouldn’t wanna do this?

Obviously, not every POS’s offer advanced reports, so for every report I list, I’ll give types of reason for purchase systems that offer this kind of report, plus a sample screenshot of this POS report.

1. Loyalty Rewards Report

Loyalty programs strengthen your business develop a loyal “fan” base in return for exclusive offers. In case your POS system has integrated loyalty rewards software, you are able to track your subscriber base and also the provides you with include them. You may also measure the prosperity of your loyalty program to calculate revenue making tweaks as necessary.

A “loyalty program” or “rewards” POS report should demonstrate all active rewards cards/accounts and more information about many of these customer accounts, from points good balance to qualified promotions. You will be able to produce a loyalty program report for any specific campaign or product, as well as on a person customer basis.

A POS integrates with loyalty programs by recording customer information at checkout. The loyalty program might be indigenous to the POS software (e.g., ERPLY), or even the POS may integrate having a third-party loyalty software like Application Card or Perkville.

POS loyalty rewards report

Example: Bindo POS enables you to definitely generate individualized rewards reports for every customer, displaying their rewards status, gift certificate balance, and store credit information.

2. Catering/Delivery Report

Food-based companies that deliver or cater need smart reports to trace pending orders as well as their delivery status, in addition to evaluate past orders. They are steps you can take in case your POS features a delivery management feature.

Some such POS’s, like Toast, enables you to generate reports showing info on pending, in-progress, and completed catering/delivery orders. You may also track how lengthy each driver requires to make each delivery. Other POS’s like Revel even set of a delivery driver’s progress in tangible-time. 

POS reportsExample: Revel&#8217s delivery management reports allow you to monitor your orders presently out for delivery, in tangible-time.

3. Discount Report

Even though you don’t possess a dedicated loyalty program you most likely offer discounts at occasions, and you should know how these discounted sales are inside your business. A POS that gives programmable discount functionality and multiple cost books will help you to seamlessly apply discount rates, as well as generate reports with info on these discounts. By doing this, you don’t need to by hand input cost reductions or attempt to track individuals discounts by hands.

Not every POS&#8217s offer in-depth discount reports that you could sort by item or reason (ala Revel), but at the minimum, you will be able to produce a sales exception report which shows all discounts (in addition to voids and returns). This kind of report enables you to view discount totals and also the worker who applied each discount.

POS discount report sampleExample: TouchBistro POS gives restaurants an in depth discount report showing the discounts put on menu products, employees who applied the discount, and which manager approved the discount.

4. Sales by Product Variant Report

A study displaying sales by product variant is efficacious for retail companies that sell several variations on a single product—for example, a set of shades which comes in three different colors and sizes. This kind of sales report provides in-depth insight to provide you with a far more truth of the sales. Consequently, it will likely be simpler to sharpen in your top-selling and worst-selling sizes, colors, etc.

Some companies may only have to visit a report showing sales by item title, however if you simply sell item variants, then you may certainly take advantage of the more granular view this kind of report offers. 

Shopify POS screenshotExample: Shopify POS includes a “Gross sales by product variant SKU” are convinced that displays product sales of the top-selling products, damaged lower through the product variant.

5. Internet Sales Report(s)

Companies that sell at both brick-and-mortar locations and online possess some unique reporting challenges, along with a cloud POS is well-suitable for them. “Online sales reports” is definitely an admittedly vague group of POS reporting, however the important factor here is your POS reports on offline and online sales within an integrated fashion. By doing this, you can observe all your sales information in one location. For instance, you will be able to see in one report which products can sell best on the internet and which products sell more in-store.

Some POS’s, like Shopify POS, are made with eCommerce in your mind in the ground-up, as well as host your web store for you personally. Other POS’s, like Clover, offer an optional integration enabling you to sync product and purchasers data together with your existing Magento or Shopify store.

Online sales POS report sampleExample: Vend’s sortable sales report enables you to see revenue and profit information by sales funnel (both offline and online).

Time for you to Bring Your POS Reports one stage further

If you feel you’re all set to go outside your fundamental POS reporting system and begin collecting some really helpful, business-enhancing information then you’re a good cookie and that i as if you. We are able to help you upgrade, if you’re interested! Call us if you’d like our POS experts to counsel you which cloud POS system you need to upgrade to according to your own personal needs. Or, if you’re totally unaware about the thing you need, we will help you figure that out too! Just complete the shape or drop a remark about this article and we’ll respond As soon as possible.

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How you can Sell in your Web or blogsite With Buy Buttons

Illustration Of Pop-up Window With Text Buy Now And Cart

Which means you&#8217ve setup your store. You’ve your fabulous products all consecutively. Your social networking accounts are moving along and attracting some likes. You’ve got a brand, consumers, fans — you&#8217re off and away to an excellent start. But how will you extend your achieve farther making your product or service much more accessible? Fear not, we’ve only the tool for you personally! In the following paragraphs, we&#8217ll demonstrate how you can sell in your web or blogsite with embeddable shopping carts — and also to utilize some nifty social networking Buy Buttons as well to ensure that buying your product or service is simple peasy.

What Exactly Are Buy Buttons?

Buy Buttons are an easy and quick method to allow customers buy things across a number of platforms — out of your actual site to blogs to social networking accounts. With embeddable shopping carts, you’ll be able to monetize any web site you have with fast access for your merchandise.

If you are using an HTML button in your blog or website, folks can search through your product or service — either the whole collection or specific groups that you select — on whatever page you would like. Should you link the button to Facebook, marketing from your Facebook page without getting to go using your store&#8217s website. Using among the newfangled Twitter or Pinterest buttons allows your supporters to purchase from that tweet or pin without getting to depart the page or application. By sticking a control button within an email, possibly utilizing an HTML-ready marketing application like MailChimp or Constant Contact, your faithful subscribers can immediately see and buy items that might interest them included in a Loyalty Program.

Why Would You Use a Buy Button?

Selling in your web or blogsite with embeddable shopping carts benefits you and your customers. You&#8217re in a position to achieve a broader audience by looking into making your store accessible on multiple platforms, and your audience has the capacity to buy your products a lot more easily, frequently without getting to undergo multiple websites. It&#8217s victory-win!

Like I pointed out above, embeddable shopping carts make selling and purchasing especially convenient on social networking. Facebook, ever the large shot within the social networking sphere, incorporates embeddable shopping carts on the majority of a vendor&#8217s page. If Twitter or Pinterest are the platforms of preference, using Twitter&#8217s Buy Now feature or Pinterest&#8217s Buyable Pins enables you to achieve that audience directly. It&#8217s now simpler than ever before for purchasers to uncover and buy your product or service all using their favorite platform.

Embeddable shopping carts are particularly important using the rise of mobile browsing. A quickly growing quantity of shoppers, especially millennials along with other more youthful folks, are utilizing their phones his or her primary means of internet-browsing. With Buy Buttons, shoppers can buy from their phones rather of getting in order to save or recall the connect to use using their computer. This greatly increases your odds of converting a purchase!

Kinds of Buy Buttons

HTML Buttons

Probably the most prevalent and good way to use Buy Buttons is as simple as embedding them in your blog or website using HTML. Several eCommerce platforms provide you with the ability to get this done, but the simplicity differs from cart to cart.

Ecwid is a excellent option, especially since it offers a totally free plan for individuals who prefer embeddable shopping carts to constructing a complete store. Ecwid&#8217s free plan’s limited to up to 10 products, which might work best with some along with a deterrent for other people, however if you simply require more space you’ll be able to always upgrade to among the compensated plans.

Ecwid&#8217s instructions for Buy Buttons are solid, and its demo store supplies a great visual for which an embedded shopping cart software appears like: check that out here. Additionally to the product browser widget, Ecwid enables users to incorporate Web coding for features such like a product search bar, groups page, or shopping bag.

embeddable shopping carts

Shopify&#8217s Lite Plan is also a fantastic choice for anybody that has products they need so that you can sell on their own site or Facebook page without getting to purchase a whole online shop. Retailers that like that plan pays only $9/mo and will benefit from Shopify Buy Button and Facebook store options. Bear in mind that although Shopify has great partnerships with Pinterest and Twitter (more about that inside a bit), you won&#8217t enter with that fun unless you decide to go to the $29/mo plan. Around the vibrant side, Shopify has many instructions which make the set-up process feasible for the least experienced vendor.

To be able to embed HTML buttons in your blog or website, you’ll first need to make sure you&#8217ve added products or collections for your store. (If you have a complete online shop outside of the blog or website page under consideration, you’re ready!) The precise next steps vary based on which shopping cart software platform you&#8217ve selected.

For instance, Shopify lays out specific steps for WordPress, Tumblr, Squarespace Wix, and Shopify blog users. Ecwid offers instructions for WordPress, Joomla, along with a subsection for &#8220other platforms.&#8221 No matter which of those excellent options you select, you will be able to generate an Web coding for that Buy Button after which copy/paste that code for your web page of choice.

embeddable shopping carts

HTML embeddable shopping carts are a great option for anybody with a blog or any other site outside of their complete store. It&#8217s a good way to market products without getting to invest in a complete-scale online shop you can just choose a page in your website and also have your product or service appear there.

Another plus for anybody who is using CRM software to assist manage customer relations: HTML buttons sync well with lots of CRM options. So if you wish to use HTML to embed Buy Buttons with an email advertising campaign making use of your favorite CRM application, it&#8217s likely got the back. Should you&#8217re interesting in further going after this beautiful partnership of features, take a look at our CRM software reviews to learn more.

Facebook Buttons

Facebook may be the next great platform for vendors trying to broaden their achieve via embeddable shopping carts. Any shopping cart software with credibility nowadays includes tools for reaching a Facebook audience, usually including the least expensive prices plan and ongoing on up. Buy Buttons are the easiest method to achieve that audience and give them a method of browsing your store and getting your product or service all-in-one sitting.

Before you begin the installation process, make certain you’ve got a Facebook Business Page setup outside of your individual page. This site have a separate login that you simply&#8217ll connect with your store.

To embed your store on Facebook, many carts will need you to download some kind of plug-in or application. Shopify is among the ones which makes it easiest on retailers all you need to do is add some Facebook sales funnel inside your Shopify admin after which connect your bank account. Then you definitely&#8217ll connect not just to the Facebook store but additionally to any or all the appropriate sales and traffic data from that store. Once more, Shopify impresses using its obvious step-by-step instructions for establishing the Facebook sales funnel look it over-see here.

Ecwid, BigCartel, and SunShop are among individuals carts that need an application to link your Facebook page for your store. (Browse the links in every title to determine the instructions for everybody platform.) It&#8217s an additional step, but it makes sense still fast and simple. When the application is installed, all you need to do in order to establish or access your store on Facebook is sign in making use of your shopping cart software info. Then voila! Your store awaits!


Much like using the HTML buttons, Facebook&#8217s Buy Buttons link your store (or selected products or groups out of your store) to some page where interested customers will probably engage. You may be the perfect person to make use of this selection for those who have an energetic Facebook following, for those who have a restricted budget and wish to get just as much value for your money as you possibly can, or you come with an already effective store and wish to expand its achieve. Embedding your store on Facebook enables all of this stuff and, in this point in time, is becoming a lot more of the necessity.

Pinterest Buttons

Have you ever overcome Facebook? Are you currently now prepared to proceed to a brand new frontier — say, Pinterest? Excellent choice, because Pinterest has folded out its very own Buy Buttons, branded as Buyable Pins.

While Facebook extensions are often included in shopping cart plans, Pinterest has partnered with simply a couple of platforms: Shopify, BigCommerce, Demandware, Magento, and IBM Commerce, all of the which has a Pinterest waitlist. If Pinterest and it is Buyable Pins take presctiption your must-have list, look carefully in the prices options sometimes you have to buy a a little more costly plan to be able to take advantage of the Pinterest partnership.

Set-up instructions will as usual vary from platform to platform. Magento and Demandware both make use of an extension or integration that transfers your product or service to Pinterest. Shopify comes through once more with a few solid guidelines for adding Pinterest to the Sales Funnel. It also highlights Pinterest&#8217s small print for you personally so that you can make certain that the products qualify.

Whatever the platform you select, the finish result would be the same: additionally towards the red box that states &#8220Pin It&#8221 (which enables Pinterest browsers in order to save pins that interest them), your product or service may also be supported with a blue box that states &#8220Buy It&#8221, allowing browsers to buy the merchandise without ever departing the application.


Pinterest could be the selection for you should you sell physical items that appeal most to customers who’re visually driven. Pinterest users could be browsing with intent to purchase or buy later, so providing them with the choice to determine after which save or immediately purchase your method is a game title changer.

Demandware&#8217s set-up instructions also give some excellent understanding of why Pinterest is really an essential platform for retailers — it&#8217s worth a read! That stated, Pinterest is most likely and not the platform for you personally in case your goods are digital or too complex to become symbolized with a pin, or you&#8217re reluctant or in a position to covering out additional cash for whatever prices plans really include Pinterest.

Twitter Buttons

Like Pinterest, Twitter has folded out its embeddable shopping cart software fairly lately, which is generally only accessible around the slightly greater prices plans. (Remember, we&#8217re speaking second-cheapest plans, and not the absolute greatest — hopefully this cost difference doesn&#8217t deter you also much from the great cart.)

Twitter&#8217s Buy Now feature, introduced here, can be obtained only through BigCommerce, Shopify, and Stripe, all of the that is a payment company, not really a shopping cart software by itself. Watch out for eligibility needs on Shopify, for example, your store should be located in the U.S. to be able to join the Twitter party.

Right now you most likely obtain the understanding of establishing the Twitter Buy Now buttons. Every platform differs, check the instructions for whatever you decide, examine the prices plans before you decide, etc. Just like Facebook and Pinterest, Shopify utilizes its Sales Funnel to setup embeddable shopping carts on Twitter — and its instructions to do this are again obvious and useful.

BigCommerce is a touch more mysterious using its process, just because it is in relation to its Pinterest Buyable Pins. It could take some research to setup and understand BigCommerce&#8217s Twitter carts, however it&#8217s well worth the effort if you’re already a BigCommerce user.

When you&#8217ve got the procedure moving, Twitter users can get your products directly without departing the Twitter site or application. All that you should do is tweet the merchandise along with a link along with a Buy Now button is going to be instantly incorporated. Pretty convenient!

Buy Now Buttons

And its besties, Facebook and Pinterest, Twitter is definitely an incredible platform for reaching a bigger audience of potential clients. As the second-largest social networking platform available (directly behind Facebook), it&#8217s worth your time and effort and potential extra cash for anybody that has or really wants to create a Twitter following. If you can market your products individually, one per tweet, give Twitter&#8217s Buy Now feature a shot!


Embeddable shopping carts have become the brand new normal. Although some have bemoaned the spread of commerce to social networking, the truth is clients are using individuals platforms increasingly more to look for and buy products. It surely won&#8217t be lengthy before Twitter and Pinterest&#8217s Buy Buttons is going to be as fashionable as Facebook&#8217s.

While not many shopping carts include every one of those social networking platforms, keep watch for changes since the Twitter and Pinterest love will spread! For now, Shopify is most likely probably the most comprehensive option for anybody who desires use of every option. Now get out there and help make your brand known around the globe from the internet!

The publish How you can Sell in your Web or blogsite With Buy Buttons made an appearance first on Merchant Maverick.


The Very Best Buy Buttons

buy buttons

Whenever a merchant is selling any kind of product, they would like to make certain the entire process of purchasing that product is simply by possible. In the end, you don&#8217t want frustrated customers to stop for you because looking at that T-shirt they wanted is simply taking far too lengthy! One method to improve this method is by using Buy Buttons, which will make purchasing products increasingly simple across a variety of different platforms.

Buy Buttons allow customers to buy your products inside an exterior site or application without getting to redirect with the primary storefront. Plus, it&#8217s a good way for you personally like a merchant to achieve a broader selection of audiences across different blogs and social networking sites. For additional in-depth information, take a look at our opening post on the idea &#8211 and when you&#8217ve arrived at the purpose of &#8220Ahh, yes, that’s something I’d like, what are my options?&#8221 then start studying because we&#8217re going to explore the very best Buy Buttons available!


So far as selections for Buy Buttons go, Shopify is probably the most comprehensive. It doesn’t only present an easy-to-install HTML button and Facebook connection, additionally, it partners with Twitter and Pinterest to incorporate Buy Buttons on individuals platforms too. If you’re ambitious with regards to social networking and wish everything, Shopify currently provides the most choices for Buy Buttons and provides obvious instructions for setting them up.

Additionally to offering pretty much every Buy Button around the market — HTML, Facebook, Pinterest, and Twitter — Shopify also makes it simple to navigate these opportunities by providing Sales Channels in your admin control center. This method for you to manage your embeddable shopping carts across different platforms, out of your online shop for your HTML buttons, Facebook Page and/or Twitter Buy Buttons, and Pinterest Buyable Pins. You can connect to the data from all these Buy Buttons on this page.

This will make it extraordinarily simple to monitor the way your goods are selling and compare the information. Are you currently getting better results on Pinterest than you are on Twitter? Is Facebook popping with activity? The Sales Channels can have you that information, and you may choose how to make use of it in the manner that best benefits your company! To obtain a feeling of how cleanly Shopify presents these platforms, just check out the net page explaining the potential channels:

buy buttons

&#8220But wait!&#8221 you might cry. &#8220Just because Shopify has options, presents individuals options inside a pretty way, and explains how to setup individuals options clearly doesn&#8217t always imply that they&#8217re actually the best to buy Buttons!&#8221 You’re wise, readers, but don’t worry — Shopify&#8217s quality is great! Let&#8217s enter into a few of the details.

First of all, the Shopify Buy Button. Shopify keeps very good company with regards to HTML buttons it&#8217s only some of the option out there, in the end. It sets itself apart because of its simplicity of use and affordability. If your Buy Button is all that’s necessary, Shopify&#8217s $9/mo Lite Plan provides you with the HTML button in addition to Facebook Store access.

Shopify lists out eight different platforms on which you’ll embed your shopping cart software: WordPress, Drupal, Joomla, Tumblr, Wix, Squarespace, Weebly, and Blogger. Cellular phone process is amazingly easy you select the merchandise or products you&#8217d prefer to feature, and Shopify will generate an Web coding that you should increase the site of your liking. Voila! You&#8217re now in a position to sell on whatever site or blog you would like. All sales and info are directed to profits Funnel so that you can examine your results easier.

Shopify&#8217s Facebook cart is another attention grabber because of its inclusion within the Lite Plan. It&#8217s available to retailers due to its affordability, and available to customers due to Facebook&#8217s recognition and also the ease natural in looking at inside the page or application. Plus, Shopify is focusing on making all their stores and apps mobile responsive, so much more customers will be in a position to easily get your products.

Another plus with Facebook is it enables you to target specific audiences according to location, age, interests, etc. You could have special promotions which are specific to Facebook, using its algorithms and structure. And you may watch the outcomes of individuals promotions roll directly into your Facebook Sales Funnel, where one can evaluate how different promotions on several platforms do and just what this means for you personally moving forward.

buy buttons

Pinterest is a nice elite world when it comes to quantity of retailers who get access to Buyable Pins, but thankfully Shopify is among its partners! Since Shopify&#8217s Pinterest partnership continues to be pretty recent, you need to affect sell there. It might take a moment before it comes down through, however it will probably cost waiting for.

Shopify emphasizes Pinterest&#8217s capability to increase your brand with your products and Pinterest boards to inform a tale. Additionally to reaching a broader audience, Shopify states, you are able to influence that audience with the story you’re telling through words and photographs on Pinterest. It&#8217s certainly a visible medium, and Shopify has the product specifications for benefiting from that.

All of your product or service can instantly be a Buyable Pin when you provide the okay. Then you definitely&#8217re off and away to the Pinterest market where customers can browse and purchase from inside the application. In your Pinterest Sales Funnel, you can observe that has pinned or repinned your products (which essentially means that has saved it for future reference) in addition to that has really bought it.

Finally, Shopify has lately partnered with Twitter. It&#8217s the only shopping cart software platform apart from BigCommerce to do this, that is a problem! Unlike BigCommerce, though, Shopify&#8217s Twitter option is already available no trial sign-ups are essential. This certainly rockets Shopify in the listing of Buy Button providers. If you are prepared and raring to choose Twitter, Shopify&#8217s got your back.

When you setup Twitter together with your Shopify store, Buy Now buttons will instantly be included to items that you tweet out — hardly any efforts are involved from you! As with Facebook, Twitter enables for special promotions and flash sales particularly for your Twitter supporters. In accessory for tracking quantity of sales inside your Twitter Sales Funnel, you may also see which goods are most widely used and keep an eye on Twitter activity (hashtags, @mentions, etc.) regarding your brand.

Overall, Shopify can be useful for a variety of companies. The availability of Shopify&#8217s Lite Plan featuring the HTML button and Facebook cart means that if you&#8217re a smaller sized vendor and don&#8217t require a full online shop, you&#8217ll have options! However, you won’t be able to benefit from individuals awesome Twitter and Pinterest partnerships.

Should you&#8217re a bigger vendor having a bigger, more complete store and also the financial capability to pay more, it&#8217s not very pricey to gain levels and can include Pinterest and Twitter in your Buy Button fun. Essentially, Shopify is an excellent resource. No matter your company type, you will be able to find something which works for your requirements and position.


BigCommerce&#8217s status like a popular and efficient purveyor of Buy Buttons is cemented because it is among 3 shopping carts (Shopify, as just pointed out, may be the other) that partners with Pinterest and Twitter. Furthermore, it&#8217s an excellent platform aside from its Buy Button availability — take a look at our review for more information.

BigCommerce offers Buy Buttons on Twitter, Pinterest, and Facebook, although the 3 are presently still in trial mode. Despite the fact that hopefully brief hangup, the characteristics themselves certainly turn to cost waiting for.

Twitter may be the especially big sell here it partners using the fewest shopping carts, to ensure that partnership includes a bigger effect. Actually, Shopify may be the only other cart with this particular partnership (Stripe can also be incorporated, however that falls right into a different group of services.) To help make the process as easy as possible, selected products will instantly incorporate a Buy Now button when tweeted — BigCommerce gives additional information here. Furthermore, Twitter campaigns can be found on BigCommerce to be able to target a particular audience.

In Pinterest land, BigCommerce causes it to be obvious that, yes, Buyable Pins do allow customers to buy your products without ever getting to depart the Pinterest application. It&#8217s simple around the merchant&#8217s finish too selected products will instantly become Buyable Pins. Since Buyable Pins are a a newcomer concept in eCommerce, BigCommerce&#8217s partnership with Pinterest provides it with a fairly strong boost.

Pinterest also provides mobile-enhanced checkout through BigCommerce to really make it even simpler for purchasers to pay for. BigCommerce even features its own Pinterest account, which supplies great browsing material for just about any potential retailers who wish to get a feeling of the cart.

buy buttons

Around the Facebook aspect, BigCommerce emphasizes a couple of key abilities. The traditional Buy Button feature of having the ability to market products on a Facebook Page is one crucial aspect that BigCommerce highlights, combined with the ability for customers to click on from the Facebook product to your website. But don’t worry, clicking through isn’t automatic! Customers can continue to purchase products inside the page or application.

Furthermore, users can push selected products in the BigCommerce user interface straight to Facebook, which adds an amount of ease towards the entire process. Inside a more extensive explanation, BigCommerce stresses ale a Facebook store to integrate sales with marketing — and it also causes it to be simpler than ever before to have interaction with customers!

Just like a number of other shopping cart software platforms, BigCommerce sends the orders, sales, and customer information from every individual platform — Pinterest, Twitter, and Facebook — to the same location to ensure that retailers can process them altogether. In to maintain all this information, BigCommerce uses ChannelAdvisor, including other marketplaces past the Buy Buttons. Certainly keep close track of this when you are thinking about which shopping cart software provides the best to buy Buttons and associated services for your requirements.

buy buttons

Because of a current site makeover, BigCommerce makes it simpler than ever before to navigate its different choices. You&#8217ll find lots of setup help and directions, although it sometimes takes a little bit of searching to locate them. For example, here&#8217s their support page for Facebook Shop.

Overall, BigCommerce is an excellent option for vendors seeking a solidly established shopping cart software that’s following through around the relatively recent field of social networking. Because the Buy Buttons continue to be testing, it might not be the best option if you prefer a cart that gives them immediately, however if you simply have some some time and persistence, BigCommerce will probably come through for you personally!


Ecwid is exclusive in that it’s established to be the widget that may be installed across a number of different platforms. Had a website and wish to add an outlet? Ecwid&#8217s got the back. Seem like showcasing a couple of products in your blog? Ecwid&#8217s for you. Really just worry about your Facebook Page? Not a problem, you&#8217ve got Ecwid&#8217s full support.

As you can tell within our in-depth review, Ecwid is essentially an expanded HTML Buy Button. It requires some coding understanding to setup, but when you learn how to do the installation on whatever site or blog you&#8217re attempting to incorperate your store to, you&#8217ll be set!

On top of that, Ecwid includes a free plan that’s perfect if all you want is something like a Buy Button for the site and/or Facebook page — as lengthy while you have only as much as 10 products. For those who have in addition to that, all of those other plans continue to be inexpensively side compared with other shopping carts, so don’t worry!

Although Ecwid functions as a Buy Button on whatever site you’ve, it’s restricted to Facebook around the social networking front that stated, Facebook is still a great option that many other carts don&#8217t yet offer.

Ecwid provides a Facebook Store eCommerce application that enables you to definitely personalize your Facebook Store and upload pictures and descriptions for the product inventory. Should you&#8217ve got stores a weight couple different platforms, Ecwid&#8217s user interface enables you to monitor these in one place.

buy buttons


Additional huge points go to Ecwid because every facet of the widget is mobile responsive. Which means that regardless of what platform you&#8217re using for the store, it’ll look wonderful on the smartphone or tablet. Other carts are improving in this subject, but Ecwid certainly has got the best to buy Buttons so far as mobile technology goes. Increasingly more clients are utilizing their cellular devices to browse and, whenever possible, to purchase. Mobile Buy Buttons allow potential customers to purchase immediately without getting to extend their attention span lengthy enough to really make it completely to a pc. This can really boost sales.

Within the finish, Ecwid is among the best to buy Buttons for smaller sized start-ups or people who don&#8217t have a lot of cash except will have a couple of products they&#8217d prefer to sell on their own site and/or Facebook page. And don&#8217t let insufficient coding understanding deter you if Ecwid appears just like a good fit go on and begin investigating their set-up instructions.


Magento is different from another carts in the following paragraphs because instead of as being a cloud-based platform, it includes free, downloadable software. Additionally, it requires an advanced of coding skill. Consequently, the entire process of establishing Buy Buttons on Magento will probably be various and additional time-intensive compared to equivalent processes on BigCommerce, Shopify, or Ecwid.

That stated, if you possess the some time and sources to commit to Magento, you&#8217ll discover that it offers some excellent extensions where you can incorporate Buyable Pins and Facebook Store to your store. It&#8217s about this listing of best to buy Buttons for any reason, so let&#8217s join in!

The greatest plus for Magento is its partnership with Pinterest. Magento&#8217s Buyable Pins are available with an extension that you simply supplment your online shop. Additional information receive around the Creatuity website, the organization&#8217s partner in eCommerce development.

buy buttons

Since Magento is liberated to download, extensions like Pinterest are in which the charges start accumulated. Based on regardless of whether you have Magento Community Edition or Magento Enterprise Edition, the Pinterest extension will definitely cost either $499 or $599, correspondingly. Around the vibrant side, Magento causes it to be obvious that Pinterest won&#8217t take any cut of the sales with annoying transaction charges! (Presumably, because this information originates from Pinterest&#8217s finish, it pertains to the every other platforms partnering with Pinterest too.)

Installing of the Pinterest extension requires more effort. Prepare with the idea to put aside serious amounts of stick to the installation instructions in order to bring in help from Creatuity or elsewhere to get it done for you personally. Before installing, make certain you assess the eligibility needs. You will find a number of of these, plus they could possibly get complex when it comes to understanding regarding coding, etc.

Magento also has extensions open to help integrate stores with Facebook, however, there appear to become a couple of options (instead of one for sure suggested Buy Button). The options here use PayPal for payments, and Magento&#8217s website shows some complaints concerning the payment processor, so be skeptical! Probably the most popular Facebook Store Application extension costs $199, but appears more reliable compared to free option.

Magento offers what it really calls a Buy Now extension for $149, but this doesn’t function in the same manner because the HTML Buy Buttons we&#8217ve discussed. Magento&#8217s Buy Now function enables retailers to hurry in the checkout process, only from existing product pages and shopping cart software sections. This really is more restricting than other HTML Buy Buttons since it doesn&#8217t permit vendors to show their store on other pages of the site or blog. In the event you stumble across this and wish to try it out, take this into account!

Also, should you opt for Magento, be ready to seek information! Its not all extension works with every form of Magento. Check that which you have which means you don&#8217t finish up having to pay for something you are able to&#8217t use. Magento does indeed offer the best Buy Buttons available, however it&#8217ll take lots of awareness from you to help make the most utilization of them.

In the finish from the game, Magento and it is Buy Button extensions are perfect for well-established, medium-sized companies. This isn’t something should purchase simply because you heard it had become partnering with Pinterest and you want to use your products boards. The Pinterest partnership is really a definite plus, however your business ought to be established, and you ought to be using Magento for all the different other excellent reasons available (all readily available for analysis within our review).


Each shopping cart software about this list offers the best Buy Buttons around. Each cart can also be unique in the approach and intended audience. What this means is there’s a choice available for almost anybody in almost any situation. From widgets to downloadable software to cloud-based services, the very best Buy Buttons are available all over the net.

There is without doubt that other shopping carts will still develop partnerships with various social networking platforms. Your alternatives will certainly increase later on. But for now, I&#8217d most likely need to recommend Shopify because the current frontrunner of all the shopping carts offering Buy Buttons examined here. Shopify has probably the most extensive listing of features and partnerships, its Sales Channels make using these functions simple to navigate, also it provides obvious instructions for starters. Regardless of whether you&#8217re completely new with very couple of products or perhaps a seasoned vendor having a huge store, Shopify comes with an choice for you.

That stated, every cart right here has something to provide. It&#8217s only a matter of finding which feels like a fit. Hopefully it has gave you some useful tips and guidelines for the reason that search. To learn more about Buy Buttons, take a look at our related article. Please do chime in for those who have any personal expertise with how these Buy Buttons labored for the store!

The publish The Very Best Buy Buttons made an appearance first on Merchant Maverick.


Shopify Plus Versus Magento Enterprise Cloud


You may&#8217re searching for any new platform for the online shop. Maybe your old service was fine for some time, but no more fits the requirements of your organization. Or you&#8217re just tired of spending additional time repairing your site than managing your company.

Regardless of the situation, Shopify Plus and Magento Enterprise Cloud Edition are a couple of excellent Enterprise choices for your web store.

Shopify Plus may be the Enterprise edition of Shopify, among the greatest names among shopping online carts. Shopify employs over 1,200 people and hosts over 275,000 stores. A number of Shopify Plus&#8217s clients best-known clients include Whirlpool, Red Bull, and Budweiser. Shopify Plus has additionally offered Google&#8217s Zagat and also the Wikipedia store.

Magento Enterprise Cloud Edition (Magento ECE) is Magento&#8217s completely new cloud-based Enterprise edition, launched in April of the year. Magento serves more Internet Store Top 1000 retailers than every other eCommerce platform and deals with $50B in merchant volume yearly. Magento&#8217s top clients include Zumies, Rosetta Stone, and Nike.

Both Shopify Plus and Magento ECE provide the reliability and scalability that you simply&#8217re surely searching for however, both have a completely different method of Enterprise software. While Shopify Plus dominates in usability, Magento ECE champions versatility.

Keep studying to obtain a better picture which Enterprise platform fits your company best.

Web-Located or Licensed:

Shopify Plus and Magento ECE are generally fully-located, cloud-based software. Shopify Plus is SaaS (Software like a Service), and Magento ECE is PaaS (Platform like a Service).

Should you&#8217re wondering exactly what the difference is between SaaS and PaaS, question no more. They’re essentially identical, except PaaS is really a slightly lower degree of support it&#8217s a platform to build up your website and deploy it. Should you&#8217d like for more info about SaaS and PaaS, do this article.

Software and hardware Needs:

Both software require merely a computer, a web connection, as well as an up-to-date browser.


Prices is negotiable with Enterprise services. This will depend entirely upon profits volume and the amount of support that you need. Because of this, it&#8217s impossible to calculate what prices may be like for the company, but realize that it won&#8217t sacrifice quality.

The low possible cost for Shopify Plus is $2000/month. Magento Enterprise Edition&#8217s cheapest cost range is $22,000-$32,000 each year, and you may expect even greater prices for Magento ECE because it is fully-located.

I suggest contacting both companies to determine what prices may be like for you personally.

Contact Shopify Plus

Contact Magento

Simplicity of use:

Champion: Shopify Plus

Shopify Plus uses exactly the same admin as Shopify&#8217s fundamental plans. Fortunately, Shopify&#8217s admin is among the most user-friendly available on the market. Just check out the dashboard.

Screen Shot 2016-05-24 at 11.24.02 AM

With Shopify, it&#8217s simple to navigate between functions, add new items, and edit tax and shipping settings. The theme editor makes it simple to create fundamental changes towards the front finish of the store.

Because of its simplicity, Shopify&#8217s dashboard comes with some limitations, mostly in setting discounts and variations (more about that in Negative Reviews and Complaints). Shopify also uses its very own coding language, known as Liquid. As I haven&#8217t seen any developers complaining about Liquid, I know the word what change is frustrating for many.

Because Magento ECE is really new, there wasn’t any demo product available that i can try. Rather, I became a member of in on the web seminar that demonstrated off Magento 2., Magento ECE&#8217s operating-system.

Magento 2.&#8217s dashboard certainly has more features than Shopify&#8217s, which makes it harder to navigate. You will find so Several choices available.


In the admin, you may make, add, and organize product attributes, create exclusive discounts, and arrange for future promotions. You may also make use of a WYSIWYG (a specific item is what you’ll get) editor to update the information featured in your squeeze pages.

WYSIWYG Screenshot

Developers have stated that Magento 2.&#8217s front-finish isn&#8217t the simplest to determine. There&#8217s an absolute learning curve. Once you have it determined, however, you are able to personalize everything to meet your requirements.

As I love Magento ECE&#8217s functionality, I&#8217m awarding this category to Shopify Plus because of its clean dashboard and straightforward options.


Champion: Magento ECE

Shopify Plus and Magento ECE both provide the fundamental features that many expect from your Enterprise level solution: scalability, limitless bandwidth, limitless storage, limitless selling ability, % transaction charges, along with a 99.9% server uptime.

Here are a few things they don&#8217t offer.

Surprisingly, Shopify Plus doesn’t yet possess a one-page checkout function. One-page checkout is definitely an absolute necessity for many stores to keep their conversions it truly hurts it&#8217s no option with Shopify Plus. Lately, another-party developer released an application to resolve this problem. It&#8217s known as CartHook, also it&#8217s costing $300/month.

Magento ECE, however, has one-page checkout but lacks the opportunity to add a blog.

The actual kicker here’s not what Shopify Plus is missing (although the one-page checkout is a nice problem), what Magento ECE offers. Magento ECE includes more features as they are than I’ve come across in almost any other Enterprise software. There are plenty of. So MANY. Coupon features appear endless, just like functions associated with customer segmentation and the development of product attributes. Click for Magento ECE&#8217s full features list.

Magento wins hands lower within this category.

Website Design:

Champion: Tie

Here&#8217s the factor: Shopify Plus and Magento ECE have completely different philosophies with regards to website design, which makes it impossible to find out whose design is much better. In fact you can get better because of one company as the other may get better because of another company. Here&#8217s the things they offer.

Shopify Plus is ideal for the company searching for any quick site. Shopify Plus has 100+ beautiful pre-made responsive styles available. 26 of those have the freedom and also the rest cost between $140-$180. If you prefer a site that appears great, and also you need it now, Shopify Plus is what you want.

Screen Shot 2016-06-06 at 1.40.44 PM

However Magento ECE is ideal for individuals who’re searching to create their website fit their brand. Magento ECE includes 3 styles fresh as they are: an exhibition theme and also the Blank theme, that is meant for personalization. (There’s also a couple of third-party styles obtainable in Magento&#8217s marketplace, however i locate them pretty bland and worse, untidy.)

With Magento ECE, you&#8217re gonna need to hire developers to personalize your website for you personally, but ultimately, your website is going to do all you would like it to do. Personalization ought to be simple enough for developers as Magento ECE is free and enables coding in each and every language.

Integrations and Add-Ons:

Champion: Shopify Plus

It&#8217s hard to beat Shopify Plus when it comes to integrations. With more than 1,000 apps obtainable in the Shopify Apps store along with a REST API, you&#8217re challenged to locate something Shopify doesn&#8217t offer.

Although Magento&#8217s companies are also extensive, integrations for Magento ECE are somewhat limited. Because Magento ECE uses the lately developed Magento 2. system, you will find less apps available which connect. However, you may still find a respectable amount of apps and integrations that you could check out here.

Payment Processing:

Champion: Shopify Plus

Shopify Plus integrates with more than 70 payment gateways, including their particular Shopify Payments.

With Shopify Payments, Shopify clients get low cost transaction rates, both on the internet and personally. Check out how transaction rates reduce with every step-up in Shopify&#8217s plans.


Screen Shot 2016-06-03 at 2.28.39 PM

While Magento ECE advertises a partnership with PayPal, they don&#8217t have discounts available. Magento ECE&#8217s other integrated payment gateways are available in their marketplace. Make certain that the preferred payment gateway works with Magento 2..

Customer Support and Tech Support Team:

Champion: Shopify Plus

Shopify Plus provides all your fundamental customer care services and much more. Shopify Plus clients get access to 24/7 live support via email, Live Chat, and make contact with, in addition to eCommerce Forums along with a Help Center. Also, each merchant is assigned a Merchant Success Manager, who are able to provide personalized support.

Magento ECE also offers a residential area Forum and Documentation on their website. They provide 24/7 phone support, though how long it requires to solve your trouble varies based upon your pre-arranged support level. Within Magento Enterprise, there’s two tiers: Gold and Platinum. (The tier you fall under is decided on your prices agreement.) Regardless of what, in case your problem is issued Mon-Comes to an end, you&#8217ll get a response within 24 hrs. In case your problem is pressing (like your internet site is lower or customers can&#8217t take a look at), you&#8217ll get a response within 2 or 4 hrs for Platinum and Gold clients correspondingly.

Magento ECE customers are also qualified for help from Magento&#8217s Account Management Team in an expense.

Because Shopify Plus has a Merchant Success Manager, and since their phone support system doesn&#8217t appear to possess extra conditions, they are available out on the top within this category.

Negative Reviews and Complaints:

Champion: Tie

Although it&#8217s simple to find complaints for Shopify and Magento&#8217s fundamental plans, there aren&#8217t many testimonials available that really discuss Enterprise level products.

Because of this, I&#8217ve pulled a couple of common complaints which are addressed to the organization generally but additionally affect Enterprise in specific.

Shopify is frequently belittled because of its limited functions. Clients are frustrated in their lack of ability to list out several condition on the discount. They’re also annoyed by limited variants (or attributes) on products and limited Business to business selling abilities. Many of these issues could be resolved through apps.

Magento, however, receives the alternative feedback. Customers frequently complain that Magento&#8217s products come with too many features. Comments, from retailers and developers alike, frequently make use of the term &#8220steep learning curve.&#8221 In addition, commenters are annoyed by the limited documentation to assist them to up that learning curve. They are saying the fir,300 pages of documentation just aren&#8217t enough.

Honestly, these customer complaints help remind me of my fellow Washingtonians&#8217 grumblings concerning the weather. If this&#8217s raining, they beg for sun if this&#8217s sunny, they whine it&#8217s hot.

Since these complaints are extremely polar opposite, I am unable to declare a champion.

Positive Testimonials and reviews:

Champion: Tie

When I&#8217ve already pointed out, it&#8217s near impossible to locate any kind of testimonials about Enterprise products, bad or good. You will find, however, many positive testimonials on Shopify Plus and Magento ECE&#8217s websites.

Customers love that they are in a position to transition using their previous plan to Shopify Plus rapidly and simply, without losing customers. Additionally they love that Shopify Plus&#8217s API permits them to personalize the backend to satisfy their demands. Mostly, they love Shopify Plus&#8217s scalability. Bring out of all traffic you would like your website won&#8217t go dark.

Reviews that are positive for Magento ECE tend to pay attention to personalization. Everything regarding your site could be customized with Magento ECE: backend and storefront. This really is permitted through Magento&#8217s free documentation, which, incidentally, customers love. They further discuss Magento 2.&#8217s caching system. With cache management, pages load faster, which will keep customers from departing your website.

Final Verdict:

Champion: Shopify Plus

I&#8217m naming Shopify Plus because the champion of the review exclusively since it won within the most groups. It doesn’t mean Magento ECE is really a bad platform. Not at all. On the other hand, Magento ECE is hugely customizable and efficient. You just need another, more complicated method of Enterprise eCommerce.

Shopify Plus seeks to simplify everything. Styles are prepared made, integrations happen to be established, and support is simply one telephone call away.

Magento ECE, however, emphasizes customizability. You be capable of construct your site in the ground-up. Your store is guaranteed to take a look that matches your brand and every one of the functions you can actually need and wish.

Your choice between Shopify Plus and Magento ECE depends entirely upon the particular needs and abilities of the business. I advise contacting both companies to determine the things they can perform for you personally.

Get Began with Shopify Plus

Get Began with Magento Enterprise Cloud Edition

The publish Shopify Plus Versus Magento Enterprise Cloud made an appearance first on Merchant Maverick.


Shopify vs Square

Square is probably the most comprehensive free mPOS app out there. It was really the first company to make card processing widely available to everyone using just a free card reader and a smartphone.

Shopify launched in 2006 as e-commerce software. Like Square and mobile payments, Shopify has made selling online much easier for merchants, especially those who are just starting out with their business.

Not only that, both companies have since branched out considerably. Square now offers a comprehensive suite of business products for merchants who want to sell in store, online, and on-the-go. And Shopify has branched out from e-commerce with a powerful POS system and its own payments service, so merchants don’t need to have a merchant account.

The result is that two services that started off catering to very different audiences now have very similar offerings. Square and Shopify both have powerful POS apps targeted for iPads, a mobile solution, and multiple e-commerce options. Both give you tools you need to run a brick-and-mortar shop beyond just a POS app. 

Their card processing rates are also identical, with a couple of important caveats. The first of these is that Square and its POS app, Square Register, are completely free, while Shopify will charge you a baseline monthly fee, plus the credit card fees, plus additional fees for add-ons. The second of these caveats is that if you opt for higher-priced packages, you can also get lower processing rates.

Square is still the better option for merchants who only process credit card payments sporadically (such as artists who vend at conventions and art shows), because there’s no monthly fee. If your e-commerce site only gets a little traffic and your sales are infrequent, you’re better off using Square as well. But if your online sales are good enough to justify the added cost, Shopify has some very nice features and stunning themes for your store.

So what if you sell online and in-store, or on the go? The answer isn’t quite as clear-cut.

As a merchant, which one should you choose? Which service is the better value? Which has the best features? That depends largely on your own particular situation. Read on for a detailed comparison and find out which service comes out on top in the Shopify vs. Square debate.

Products and Services:

Winner: Shopify

Bear with me, but there’s a LOT to discuss here. Let’s look at each of the core offerings — POS app, payment processing, and e-Commerce, and see how they stack up individually.


Shopify’s POS used to be strictly for iOS, but as of January 2016, the app is now available for Android smartphones and tablets, too. Square, too, supports your choice of Android and iOS devices. However, to make the best use of either app, you need an iPad, as many of the best features are only available there. You’ll also find that you can use the app on any number of devices without needing to pay for additional license fees (but you won’t be able to differentiate among employees without paying for that feature).

Shopify POS Features:

  • Accept all forms of payment: Credit card, debit card, cash, check, and other customized payment methods — even Bitcoin.*
  • Split tender: This is useful and you can actually accept more than just 2 payment forms on a transaction.
  • Discounts: Apply discounts on individual items or on the whole order, by percentage or dollar amount.
  • Store credit: The only fault with the store credit option is that there’s really no accountability in it. You can simply mark a payment as paid via store credit, with no need for proof of it at all. Still, this is a useful feature.
  • Reporting: Track sales, compare how products are selling, monitor traffic to your store, customer data, and more. With the higher-tiered plans you can even built custom reports. Data can be exported to CSV, as well.
  • Item limits: The limit on the number of items you can include in Shopify POS depends on which device you’re running the app from. Also note that you can choose to hide or delete items depending on what you need. However, your Shopify store can have unlimited items and you don’t need to sync them all with your POS unless you want to. (It’s worth noting that you can’t actually make updates to items in Shopify POS, only through the browser interface.)
  • Item variants: Set different colors/styles/pricing for your various items.
  • Syncing: Shopify automatically syncs inventory and product information across all your sales channels.
  • Email/print receipts: Send digital receipts, or if you have an iPad and Shopify’s retail package, print them out.
  • Inventory: Shopify’s inventory features are pretty impressive. In addition to tracking your stock levels across every channel where you sell, you can print barcodes, manage products you order from suppliers and automatically update inventory counts, and more. You won’t get low-stock alerts without an add-on, though.
  • Employee accounts: In a retail setup, knowing who is ringing up sales is especially important. With Shopify’s retail package, you can assign individual staff PINs, track register shifts and sales, and more.
  • Invoicing: Shopify actually has a simple form you can fill out to auto-generate an invoice. You can email it to customers, save it, or print it out.
  • Full/partial refunds: Issue a refund or issue store credit.
  • Gift cards (iPad only): You can only get gift cards if you opt for the Standard plan or higher. However, you can sell physical and digital gift cards.
  • Offline capabilities: You can’t log in during an outage, but if you are already logged in you can still accept payments other than credit cards. This is very limited functionality, but it could get you through an outage mostly fine.
  • Auth-capture: You can pre-authorize a transaction for 7 days in Shopify, which isn’t the longest period of time we’ve seen, but absolutely workable if you need this feature.
  • Tax rate calculation: Shopify will auto-detect your tax rate based on your store’s location (if using the POS), or based on your shipping zones for eCommerce. Shopify doesn’t calculate tax for international orders. However, Shopify does generate tax reports for you if you have Shopify Standard or higher. You can also set up tax overrides for entire collections of products or individual products (or product variants, such as digital books vs print editions). Just remember to confirm that Shopify’s tax rate is correct when you get started.
  • Loyalty programs: This is not a native feature to Shopify. If you want a loyalty program, you’ll have to start looking at apps in the Shopify ecosystem and find one that works for you. There’s at least 1 free program, but the more advanced systems will cost you more.

*Shopify POS lets you connect external terminals and third-party payment providers, which may cost you more. 

Square Register Features: 

  • Accept credit card payments: You can also log cash and check transactions, but this feature isn’t nearly as robust as Shopify’s.
  • Split Tender: Accept cash and card, or cash and check, or check and card.
  • Discounts: Apply discounts on individual items or on the whole order, by percentage or dollar amount.
  • Reporting: Square’s reporting features are pretty solid, but they’re not quite on the same level as Shopify’s. Still, Square’s reporting will cover all the basics and does have some advanced filters so you can customize the data.
  • Item variants: Set different colors/styles/pricing for your various items.Square prefers to call these “price points” and you can track them in inventory. You can also add item modifiers, which are add-ons that don’t affect your inventory counts, though restaurants are far more likely to use this feature than retail shops.
  • Syncing: Square’s inventory feature will automatically sync across your online store and Square Register, and you can view it in the online dashboard.
  • Low-stock alerts: Square will send you daily email alerts for low- or out-of-stock products. Being able to get a daily alert is very useful for busy merchants, especially because Square lets you set the threshold for low-stock alerts.
  • Email/SMS/print receipts: Send digital receipts via email or SMS, or if you have an iPad, print them.
  • Inventory: Square has a solid free inventory management system, but you can also integrate with Stitch Labs and other inventory services.
  • Employee accounts:You can use Square on any number of devices, but if you want employee accounts, multiple permissions, and timekeeping, you’ll need to sign up for Square’s employee management ($5 per employee per month)
  • Invoicing: Send invoices from within Square Register or online.
  • Full/partial refunds: Pretty self explanatory here.
  • Gift cards: No subscription required, no redemption fees. Just pay the cost of the cards themselves, and load them up on demand. Note these are physical cards only, but you can use them online.
  • Offline capabilities: Square’s Offline Mode is actually one of the most powerful I’ve seen. You can still process credit cards during an outage, and they’ll go through so long as you connect to the Internet within 72 hours. The caveat, of course, is that you’re assuming responsibility for any transactions that don’t go through.
  • Tax features: You can disable or enable tax collection with Square, and set price to include tax, or have it added on separately. As with Shopify, you can enable or disable tax on specific items. However, there’s no auto-detect feature, so you need to manually look up your applicable tax rates.
  • Loyalty programs: For $25/month you can add a punch-based customer loyalty program. All consumers have to do is opt for a digital receipt. You can set the purchase requirements to earn a reward (Which could be a free item or a discount). It’s not the most advanced system, but it’s still pretty flexible.

Square also has a host of features/subscription services targeting restaurants and other service-based companies, none of which you’ll find in Shopify. This includes kitchen ticket printing, adding tip (by percentage or dollar amount), appointment booking, delivery services, and much more.

All in all, though, the two POS systems are about evenly matched. Shopify is more robust in most areas, such as its support for many payment methods and store credit, whereas Square shines with the simple things, like supporting SMS receipts as well as email, low-stock alerts, and its offline mode.

Card Processing

Shopify and Square are both aggregators — that means, when you sign up to process payments through either of them, you don’t get your own merchant account; your transactions are simply lumped in with everyone else’s. Shopify actually processes through Stripe Payments.

Aggregating is what has lead to the common complaints you get about Square holding funds or terminating accounts at random. Shopify generally appears to be more stable, which is good given that Stripe also has a reputation for funding holds and account terminations. However, I was still able to find a few complaints about account holds — I wouldn’t say Shopify is immune, but it does a lot better on the stability front. Most of those holds happen when merchants suddenly fall within Shopify’s requirements for 1099-K reporting.

We’ll look at specific processing rates later on, but for now, here’s what you need to know:

Shopify will let you use its Payments service at no extra charge beyond your swipe fees and monthly service charges. If you choose to use a third-party gateway (PayPal, Braintree, your own merchant account, etc.), you’ll be charged an extra 0.5-2% transaction fee. Note that you get a choice of more than 70 gateways, which is quite impressive. There’s no charge at all for accepting cash, check, or alternative payment methods (such as Bitcoin) using the POS app.

Square will lock you into using its service for payments. You’ll pay standard rates for credit card processing, and nothing for accepting cash and check. However, you can’t set up any other alternative payment methods and log them using Square (unless you want to mark them as cash/check).

Shopify has the advantage in terms of sheer versatility. I like that you can process through a third party and even connect terminals and PIN pads (allowing you to get interchange rates for debit, if your processor offers them), but a 2% transaction fee is high, especially for a small merchant. However, if you don’t need all the bells and whistles, Square is a solid option for payments. You’re covered for all the basics and you know exactly what you’re going to pay for each transaction, every time.

Both Shopify and Square now have APIs that allow you to build payment processing into your own apps as well.


Shopify started as an eCommerce product, and it’s stayed true to that idea with robust shopping cart software and an easy-to-use design that even newbies to selling online can handle. Features include:

  • Hosted site: Shopify provides hosting for your site with unlimited bandwidth and unlimited products.
  • Domains: Use your shopify hosted domain only, purchase a domain through Shopify and set up a redirect, use an existing domain with a redirect, or buy your own domain and set up the redirect. There are a lot of options.
  • Buy buttons: Even if you don’t have shopping cart software set up on a site, you can use Shopify’s buy buttons to enable purchases on the web, or in an app, or via email with the Buy Button feature.
  • Sell on social media: With Shopify you can set up a store directly on Facebook, and also sell on Twitter and Pinterest.
  • Abandoned cart recovery: Millennials are especially guilty of cart abandonment but with this feature, you can win them back. Only available for Shopify Standard and up.
  • Store migration: Making a switch? Use one of Shopify’s third-party add-ons to migrate your store from eBay, Amazon, and Magento without having to manually upload all of your products.
  • Import/export via CSV: Add your products to your store using Shopify’s CSV template.
  • Automatic data sync: Inventory is automatically updated and synced across all your sales channels, including your POS and social media.
  • Reporting: We’ve mentioned this already, but it bears repeating that you get some solid reporting features and can separate data by sales channel.
  • Order management: Shopify has some comprehensive order management tools that work in the app as well as through the dashboard. You can also get integrations to help with it.
  • Third-party integrations: There are a LOT of integrations out there for Shopify (just check out the app store). Some are free, some will cost you. But in addition to your standard accounting, inventory, and order management integrations, you can opt for a Fulfillment by Amazon integration and recurring billing/layaway services.
  • Discounted postage rates: Postage can be one of the biggest expenses for online shop owners, but if you print your postage through Shopify, you can get a discount. The higher-tiered packages give bigger discounts.
  • Many themes: Design-wise, Shopify gives you a huge selection of store themes and you can even customize them further if you have programming knowledge.

Square’s eCommerce support initially felt more like an after-thought. It was very limited, but lately the company has really expanded its offerings, which makes me happy.

  • Hosted site: Square will give you a webstore on its own domain. This feature is pretty limited, but it’s a great starter site and there’s no monthly cost.
  • Domains: You can also integrate your store with Weebly, Bigcommerce, or Ecwid. 
  • Import/export via CSV: Get your online store loaded up quickly, or update your inventory counts en masse. Also helpful for migrating stores.
  • Automatic data sync: Inventory is automatically updated and synced across your online store and the Register POS.
  • Reporting: All of your data is available and can be downloaded from the Square dashboard.
  • Third-party integrations: Square’s list of integrations includes some robust inventory and order management tools. There’s a custom API you can use to create your own.
  • Order management: You can manage your orders through Square’s online dashboard, but not in the app. Integrations can extend the functionality.

Shopify offers far more eCommerce features, but it’ll be interesting to see what Square does in the future. It’s also worth mentioning that if you opt to integrate your existing site with Square, you’re going to get the benefits of whatever shopping cart software you choose, so even if Square lacks a feature you need, you might be able to get it another way.

Compatible Hardware:

Winner: Shopify

Both Square and Shopify offer a range of hardware options, from free credit card readers to full-fledged retail kits with everything you need for a conventional register setup.

At the very least, you’re going to need a card reader to use with your smartphone or tablet. You have a couple different options there:

Shopify Card Reader Options:

  • Magstripe reader: Free
  • EMV/NFC reader: $129 (retail: $149)
  • Lightning magstripe reader: $99 (includes charging capabilities)
  • Third party terminals and PIN pads: $199 and up

Square Card Reader Options: 

  • Magstripe reader: Free
  • EMV/Magstripe reader: $29
  • EMV/NFC reader: $49 (includes free magstripe reader)
  • EMV/NFC reader with PIN pad: $129 (iOS only)

That’s just for the basic setup for smartphones or tablet. If you happen to have an iPad, you can take advantage of both services’ more advanced features (such as receipt printing), but you’ll need more hardware. Both provide ready-to-go retail bundles that you can use to set up your register.

Shopify Retail Kit

A bundled, ready-to-go retail kit from (excluding your tablet) costs $779. That includes:

  • iPad stand (retail price $129)
  • Bluetooth receipt printer ($399)
  • 16-inch cash drawer ($139)
  • EMV/NFC card reader ($139).

You can also purchase each piece of hard hardware separately, but buying the bundle will save you about $25. Other available hardware includes:

  • Barcode reader ($229/$399)
  • Barcode dock ($79)
  • Barcode printer ($119)
  • EMV/NFC reader dock ($39)
  • Cash drawers ($139-$349)

Square Retail Kit 

Square offers a few options for retail kits that range from $486 to $659, depending on your tablet (it even offers kits for select Android tablets. The iPad Air kit, which is $659, includes the following:

  • Square stand ($99)
  • USB receipt printer ($299)
  • Bundle of receipt paper ($49)
  • 16-inch cash drawer ($229).

Note that doesn’t include an EMV-compliant card reader (the Square Stand has a basic built-in magstripe reader), which will add $29 to $129 to the cost, depending on which EMV reader you want. You can add an iPad Air for $399, as well.

Something worth noting is that Square does not officially support bar code printers, whereas Shopify does. Some Square users have had luck with a Dymo printer, but there’s absolutely no guarantee.

Other available hardware includes:

  • Barcode scanner ($199)
  • EMV/NFC reader dock ($29)

Square actually offers a selection of both wireless and Ethernet-based receipt printers, as well as a kitchen receipt printer, and multiple cash drawers. With Shopify, there’s only one receipt printer but you do get multiple cash drawers.

It really comes down to your person needs. I like that Shopify’s kit includes an EMV card reader by default, because it is very important for businesses to transition over to accepting the new chip cards. It’s a nice thought that Square includes receipt paper, but I think an EMV reader is a lot more important.

Fees and Rates:

Winner: Square

At first glance, Shopify and Square appear to have identical pricing: 2.7% for swiped transactions and 2.9% + $0.15 for online transactions. Simple, right?

However, that doesn’t account for Shopify’s monthly fee or its retail add-on package, or the transaction fees if you choose another payment processor. Depending on which features you need, the cost of Shopify can really start to add up over time, especially with add-ons. That’s not necessarily a bad thing, but you should look closely at your budget and projected sales to see if you can justify the expense.

Square Fees

Square will charge you $0 in monthly fees, PCI compliance, etc. You will pay nothing beyond the credit card transaction fees unless you opt for one of the add-on services (appointment booking, email marketing, employee time management/payroll). It really, really is that simple.

  • Credit card fees: 2.7% swiped, 3.5% + $0.15?? keyed, 2.9% + $0.30 eCommerce.

Shopify Fees

There are four Shopify plans. As you can expect, with higher-tiered plans, you get a greater number of features. Check out the Shopify pricing page for a full breakdown of features:

Shopify Lite ($9/month) 

  • Facebook store
  • Buy buttons
  • Shopify POS
  • Invoicing
  • 24/7 support
  • Credit card rates: 2..7% swiped, 2.9% + $0.30 eCommerce

Shopify Basic ($29/month)

  • 2 staff accounts
  • 24/7 support
  • Online store + blog
  • Discount codes
  • Fraud analysis
  • Sell on Facebook, Twitter, or Pinterest
  • Credit card rates: 2..7% swiped, 2.9% + $0.30 eCommerce

Shopify Standard ($79/month)

  • Everything in Shopify Basic
  • 5 staff accounts
  • Professional reports
  • Gift cards
  • Abandoned cart recovery
  • Credit card rates: 2.6% + $0.30 per online and 2.4% for swiped transactions,

Shopify Advanced: $299/month

  • Everything in Shopify Standard
  • 15 staff accounts
  • Advanced report builder
  • Real-time carrier shipping
  • Credit card rates: 2.4% + $0.30 for online/2.2% swiped.

The plan I really want to draw your attention to is Shopify Lite. If you are just starting out, this is the most affordable option, and you can still sell online via Facebook or your own site (or even Tumblr). If you find that Shopify is right for you, you can upgrade to the Basic or Standard plans. If that’s still too much of an expense, or you want a hosted eCommerce site without paying for it, you’re better off with Square.

For large businesses, there’s Shopify Plus, which is the company’s enterprise solution with custom pricing based on your volume and features.

Shopify Retail Package 

If you want to track staff shifts and run a proper register setup with receipt printers and other hardware on your Shopify POS, it won’t come cheap. You need the Retail Package, which will give you individual PINs for your staffers and allow you to use hardware and integrations for $40/month.

This is where it’s worth doing the math. Square doesn’t charge you for using add-on hardware. But it will charge you for employee management (timekeeping and staff IDs). That’s $5/employee monthly, so if you have more than 8 employees, Shopify winds up being the better value, if we’re just counting the retail package, not the monthly fee.

Shopify Transaction Fees

We’ve already covered what you’ll pay if you use Shopify payments to process credit cards. (Note: there’s no fee at all for cash, check, or alternative payment methods). But what if you already have a credit card processor and just need an eCommerce solution and mobile processing? Shopify will let you do that!

It’ll just cost you.

Let’s say you’ve got a great interchange-plus plan where you’re actually getting the very low debit interchange rates. You’ve got a PIN pad so your customers can process cards as debit.

First of all, you need to have the Retail package — so that’s $40 plus whatever Shopify plan you have. You’ll pay your credit card processor whatever they normally charge, and then an additional percentage to Shopify.

  • Shopify Basic: 2%
  • Shopify Standard: 1%
  • Shopify Advanced: 0.5%

So that’s a lot to consider. I highly encourage you to do the math and figure out where the best deal lies for you!

Contract Length and Early Termination Fee:

Winner: Tie

Square has no contracts what so ever. Everything is pay-as-you-go, with all of its add-ons on a monthly subscription. You can even try each service out for 30 days, no charge.

Shopify is a monthly service. You can pay for an annual package and save some money per-month, but otherwise there are no contracts or obligations. You can get a 14-day trial, no credit card required.

Either way, there’s no long-term commitment, which is a serious advantage.

Sales and Advertising Transparency:

Winner: Tie

Overall, Square and Shopify are both very transparent as far as their sales and advertising go. There’s no hidden fees, no contracts, no sneaky auto-renewal clauses. I like the resources that both companies put out — blog posts on topics that merchants should be aware of, and tips for helping their businesses thrive. This is important, especially when serving small businesses. We live in the information age, and yes, content is king. You should absolutely expect this out of any service you use — especially in the payments space. Educated merchants make for better customers.

Both are doing very well on the social media front as well, with active Facebook, Twitter, and LinkedIn pages, as well as dedicated Twitter support channels (@SqSupport and @ShopifySupport, respectively).

This is exactly what we like to see. You know exactly what you’re paying for, you know all of the terms, and you know what you’re getting. Best of all, you can move on whenever you’re ready.

Customer Service and Technical Support:

Winner: Shopify

Shopify is the clear winner in this category. No matter what Shopify plan you have, you get 24/7 access to the support team, which is astounding. Not only that, but the support team’s overall reputation is quite good, with timely responses and helpful answers. I also like that Shopify’s knowledge base is incredibly detailed. You should be able to get answers to a lot of the questions you’ll have without having to get anyone on the line. You can also get email, live chat, and phone support. There’s a community forum, and Shopify will even help pair you with experts who will help you complete your project. This is a convenient way to get up and running if you have more capital but not a lot of time or know-how — expect to pay for these experts’ time and insights.

Square…well, if you check out our Square review, you’ll see what others have said. While the company has made major strides to improve, it’s far from perfect. That said, Square’s knowledgebase is astounding. As with Shopify, unless you’re dealing with a complex, account-specific problem, you’ll be able to find an answer without having to contact one. You can get phone support, but you’ll have to get a code first. Otherwise, it’s email only to contact Square directly. It’s also interesting to note that Square just added a user forum where merchants can connect. I expect to see this feature take off soon.

Negative Reviews and Complaints:

Winner: Shopify

Square’s complaints fall into two categories, mostly: account holds/terminations and bad customer support. The issues are related, too: merchants find out their accounts have been shut down or funds are being held until additional verification is required, and run into a brick wall when it comes to support and getting the matter resolved. We’ve seen an overall improvement on this front, but these are no minor concerns. (Another concern we’ve seen a lot of recently is faulty EMV hardware, but Square is generally good about replacing it.)

The complaints about Shopify are far different. One of the biggest complaints is that you can’t get a hosted payment page — any time customers complete a purchase they’re directed to checkout.shopify.com, which may drive off some potential buyers, who are understandably wary. Another common complaint is the difficulty of learning Shopify’s programming language, Liquid. If you want to make code-level tweaks to your site you are much better off hiring a Shopify expert. Something else that comes up quite often is that many of the apps and integrations available through Shopify aren’t free. This isn’t surprising, but it can be understandably frustrating for merchants, especially those who are just starting out.

We have found a few complaints about Shopify holding merchants funds, but nowhere near on the scale of Square or even Stripe, through which Shopify processes payments.

Positive Reviews and Testimonials:

Winner: Shopify

Most of the positive chatter you will find about Square comes from the Reviews page, or big news publications (linked to on said page). From general user chatter, merchants love how easy it is to get started, the fact that all of the core features are free, and the overall ease of use. The fact that it offers an EMV reader for just $29 is amazing when most hardware runs upward of $100 is nice, especially for merchants who are just starting out, and the offline mode can be very useful.

With Shopify, people also rave about the ease of use. The fact that you have so many gorgeous themes to choose from with your online store is a major advantage. The rates are competitive (especially if you use Shopify Payments), and with the higher-tiered plans you get some really great features especially. But even the basic plans have everything you need.

Final Verdict:

Winner: Shopify

It’s difficult to say unequivocally that Shopify or Square is better than the other. Shopify does have many more advantages than Square — more robust POS app and eCommerce features, round-the-clock customer service, and less of a reputation for holds. But that doesn’t mean that Square isn’t a good choice for some merchants. Especially for new merchants, Square makes a LOT of sense.

Let’s look at a few key factors that will influence your decision:

Cost: Square is by far the less expensive service, especially if you are just starting out. If your online sales or in-person credit card payments are infrequent, Square’s pay-as-you-go plan with no monthly fee is ideal. As your cash flow improves, and business steadies, it makes more sense to invest the cash in tools that will make managing your business easier (and less time-consuming!).

Features: Square Register is easily the most robust free mPOS app out there. But that’s among free apps. Shopify isn’t free, and when you look at the feature sets, it’s pretty clear why. You’ll get more features suited to growing eCommerce and retail businesses than you would with Square. If you are doing steady business, you should absolutely consider upgrading if the features work for you.

Add-Ons and Integrations: How do you run your business? Do you print barcodes for every product? If not, the fact that Shopify supports barcode printers and scanners is probably irrelevant to you. But what other services do you use for your business? Both Shopify and Square offer a custom API that you can use to integrate if you have the technical know-how, but if you don’t, which one has a greater selection of ready-to-go integrations that suit your business? Keep in mind that Shopify’s app store is full of a huge selection of free and paid integrations that can do everything from help you migrate your inventory from eBay to Shopify to setting up layaway plans.

Level of Support: Hands-down, you will get better customer support from Shopify than Square. You can contact them 24/7 by email, phone, and live chat, whereas Square only offers email and phone (during limited hours and only with a code). Both have community forums and pretty respectable knowledge bases, so most of the basic technical questions may not ever require contacting a support person. It also bears mentioning that Shopify allows you to connect with experts who can get you set up, or take your business to the next level. If having someone you can reach at any time with questions is of the utmost importance to you, then Shopify is the obvious solution. If you’re the go-it-alone type, Square should do you just fine.

I hope this has helped you understand some of the big differences between Shopify and Square! They look quite similar at first glance, but when you scratch beneath the surface you’ll find they both have so much to offer. You absolutely need to consider costs when making the choice, but keep in mind your long-term goals and the features you are most interested in pursuing.

Have experience with either or both of these services? We’d love to hear from you, too! Leave a comment! And as always, if you have any questions, feel free to contact us!

The post Shopify vs Square appeared first on Merchant Maverick.


Taking eCommerce one stage further: Helpful tips for some Best Enterprise Shopping Carts

Ecommerce symbols. Flat design vector illustration with ecommerce and online shopping symbols

I are actually particularly keen on the word Enterprise.

Maybe it’s only a holdover from the senior high school Star Wars obsession (Trekkies, unite!), or possibly it is due to the white-colored-glove eCommerce Enterprise solutions which i&#8217ve been reviewing lately. (It’s most likely the previous.)

Regardless, you found this site to understand more about Enterprise shopping carts, namely, the very best four available on the market: Shopify Plus, BigCommerce Enterprise, Magento Enterprise Cloud Edition, and Mozu.

All provide the unbeatable scalability, reliability, functionality, and support that giant companies have to still expand. So, how can you determine which plan to use?

Enterprise solutions have a tendency to fall under two groups: individuals that offer plenty of support and individuals that offer plenty of functionality. If you’re searching for any hassle-free eCommerce solution, you may want a choice in the first category. However, for those who have a really specific vision for the online platform, the 2nd category is much more your speed.

Keep studying for any introduction to four of the largest Enterprise solutions.

Category One: Simple to use and Straight Forward

Should you prefer a platform that will the meet your needs, try among the two options below.

Shopify Plus


Like a effective server well over 275,000 companies, Shopify is among the most popular eCommerce platforms. Pointless to state, we’d pretty high expectations for Shopify Plus. Thankfully, this Enterprise shopping cart software doesn’t dissatisfy.

Listed here are a couple of of Shopify Plus’s best characteristics.

  • Simple to use. Shopify Plus utilizes a clean dashboard having a simple theme editor. Give it a try on your own with Shopify&#8217s Free 14 Day Trial.
  • Beautiful ready-to-go styles. You will find over 100 styles available and all sorts of are mobile responsive.
  • HTML/CSS friendly. This really is useful in situation for you to do some source code editing.
  • 70 + payment gateways. Also, Shopify Plus offers some reduced charge card rates with Shopify Payments.
  • Multichannel abilities. Marketing on multiple social systems and marketplaces and manage all of them in the same admin.
  • One bazillion add-ons. Okay, there are just a 1000 then one, but it’s still impressive.
  • Priority customer support. This is actually the kicker. Shopify Plus gives you your personal Merchant Success Manager to help you with the backwoods of establishing and looking after a web-based platform.

Shopify Plus takes the frustration from internet business and achieves this by providing what a lot of companies need, without all of the frills. Don&#8217t misunderstand me, Shopify Plus continues to have lots of features. They simply don&#8217t have every feature that you might need. Never fear, you will find apps for your.

If you’re searching for beautiful templates, low hassle, and repair without compare, Shopify Plus might be only the ticket. Take a look at our full overview of Shopify Plus for more information.

BigCommerce Enterprise


BigCommerce Enterprise (BC Enterprise) continues to be a novice towards the Enterprise market. Launched in May 2015, BCE just switched baby. Nonetheless, they&#8217ve already signed on some big named clients: Toyota, Gibson, and Payless Shoesource. And thinking about the program&#8217s recent partnerships with Shipper HQ and Facebook Shop, it&#8217s obvious that BC Enterprise continues to be growing.

They are a couple of of BC Enterprise&#8217s best features.

  • Simple to use. BC Enterprise&#8217s dashboard resembles those of Shopify Plus. Give it a try with BigCommerce&#8217s Free 15 Day Trial.
  • Simple to edit styles. There&#8217s a WYSIWYG (a specific item is what you’ll get) editor for first page content. The Stencil theme editor now is easier compared to previous options.
  • HTML/CSS friendly. When ever the theme editor just doesn&#8217t work.
  • Tools for conversion. Abandoned cart recovery and filtered search turn more browsers into buyers.
  • Prioritized call routing. You&#8217ll receive fast responses for your concerns.
  • Attractive, mobile responsive styles. View all of them here.
  • Prefabricated integrations. BC Enterprise integrates with most widely used ERP, accounting, and marketing systems. Begin to see the full list here.
  • 38 payment processors. Choose.

BigCommerce has gotten some general complaints about customer support and up to date prices changes, that are worth considering. On individuals issues on the full BigCommerce Enterprise review.

BC Enterprise can be compared with Shopify Also in most groups, only falling a little short in areas associated with customer support. Should you&#8217re searching for any platform that needs hardly any techy-know-how, I suggest calling up both Shopify Plus and BigCommerce Enterprise to determine what prices could be like for the company.

Category Two: Feature Wealthy and Fully Customizable

Hassle-free and simple-to-use are generally good characteristics inside a shopping cart software, but let&#8217s say you aren&#8217t searching for straightforward. You don’t desire a cookie-cutter template you would like your specific brand to shine. You don’t require an easy-to-use admin you’ll need all of the features you will get. You don&#8217t want someone to secure your hands you know the right path for this online business.

If this sounds like you, I suggest among the following.

Magento Enterprise Cloud Edition


Of all of the Enterpise solution about this list, Magento Enterprise Cloud Edition (Magento ECE) may be the youngest. Launched in April 2016, Magento ECE is just a couple of several weeks old. Granted, it&#8217s the cloud edition of Magento&#8217s pre-existing Enterprise Edition, therefore it isn&#8217t a totally cool product, but nonetheless.

As you may guess, Magento ECE is really a product from the well-known Magento, which serves 240,000 stores worldwide. Current clients include Zumiez, Rosetta Stone, and Nike.

Magento ECE differs from almost every other solution about this list since it is a PaaS, a Platform like a Service, which much like SaaS, though typically implies a lesser degree of service. On SaaS and PaaS here.

Listed here are a couple of of Magento ECE&#8217s other improvements.

  • Things are customizable. Admin or storefront, you are able to change everything regarding your Magento ECE software.
  • Apache caching system. With caching, pages load faster on customers&#8217 browsers.
  • Manage multiple sites. That can be done from one admin.
  • Unlimited discounts. Make lots of super-specific coupons add all of the conditions you would like.
  • Customer segmentation. Advertise to a particular customer groups according to their habits.
  • Limitless attributes. With the addition of more attributes to every products, you are making your store&#8217s search function much more accurate.
  • Free documentation and REST API. It goes to personalization. Changes are easy because you can get same technology which was accustomed to build Magenot ECE.
  • WYSIWYG editor. So that you can make changes to your website&#8217s content through the admin.
  • Worldwide payment gateways. Discover the full list here.
  • 24/7 phone support. You’re also eligible for support from Magento&#8217s Account Management Team.

One negative: there aren&#8217t many prefabricated (prefab) integrations presently readily available for Magento ECE. It is because Magento ECE uses the brand new Magento 2. system and many apps have yet to be made suitable for Magento 2.. I anticipate this altering soon.

Also, users have a tendency to complain that Magento&#8217s products generally tend to be more hard to operate. They frequently make use of the term &#8220steep learning curve&#8221 within their comments.

Here&#8217s the great factor: users have a tendency to agree that whenever you&#8217ve rose that learning curve, Magento is fairly great. In addition, many of these comments originate from developers, not retailers. I could notice a demo of Magento 2., and that i can tell that although the admin is unquestionably harder to navigate than most, it simply isn&#8217t that difficult.

Should you&#8217d like to find out more, try our full Magento Enterprise Cloud review.



Launched in September of 2013, Mozu is Volusion&#8217s contribution towards the Enterprise eCommerce market. Similar to Magento ECE, Mozu&#8217s merit is its customizability. Stores like Bluefly, Jelly Belly, and Sigma happen to be taking advantage of what Mozu provides.

They are a couple of more advantages of Muzu.

  • Filtered search. Easy searching = more purchasing.
  • Faster loading occasions. Mozu uses caching management to load pages quicker than other sites.
  • Customer management. Use Mozu to collect understanding of what your clients want. Then, create personalized promotions.
  • Free documentation, an escape API, and 7 open-source SDKs. Help make your developers&#8217 jobs simpler.
  • Hyp theming engine. This theming engine is made to simplify the development of your store&#8217s theme. Find out more about it here.
  • Mobile responsive blank theme. Use Mozu&#8217s blank theme (that is, coincidentally, the only real theme Mozu offers) to construct your store.
  • 85 add-ons. It appears just like a few, but don’t forget: you’ve plenty of features already. You’ll need less apps generally.
  • Ten payment processors. If your preferred payment gateway isn&#8217t within this list, keep in mind that free documentation makes integrations simpler.
  • Comprehensive customer care. You&#8217ll receive 24/7 phone support as well as an Account Manager.

Common complaints mention poor customer support, though these issues are nearly entirely fond of Volusion. I, myself, have obtained poor customer support from Mozu. I&#8217ve had my calls dropped and my emails forgotten. You could try contacting the organization you to ultimately see which kind of service they are able to supply you.

The truly amazing factor about Mozu is its versatility. You aren&#8217t restricted by theme templates or limited documentation. Should you&#8217ve had a very specific vision for the business, Mozu is really a solid option.

To learn more, read our full Mozu review.


There&#8217s nobody-size-fits-all eCommerce platform. What&#8217s suitable for one business might be drastically wrong for an additional. So, I’m able to&#8217t make any kind of statement about which shopping cart software is &#8220best.&#8221

However, I’m able to say this: In those two groups, I am inclined to prefer Shopify Plus and Magento ECE within the competition. For me, they provide the very best features using the least downfalls.

Regardless of the situation, I suggest calling sales representatives from each platform that you simply consider. They are able to take you step-by-step through prices, which might ultimately decide the problem for you personally.

Have fun!

The publish Taking eCommerce one stage further: Helpful tips for some Best Enterprise Shopping Carts made an appearance first on Merchant Maverick.


Bigcommerce Enterprise Versus Mozu


So, you&#8217re considering upgrading your platform.

You&#8217ve extended your old software to the limits, and today it&#8217s time for you to place the poor factor to relax. You&#8217re searching for something newer, bigger, faster, better. And, such as the smart entrepreneur you’re, you&#8217ve made the decision to seek information before jumping headlong right into a new commitment. That&#8217s great! You&#8217ve come right place.

To begin with, congratulations! Your company is growing, which&#8217s quite an achievement. We&#8217d love that will help you grow together with it, but to do that we have to enable you to get began with the proper platform.

While you likely know, BigCommerce and Volusion are two greatest players in eCommerce. Their SaaS platforms provide business proprietors using the tools the necessity to develop online retailers. But, should you&#8217re getting over $500K annually, these fundamental platforms might not be enough.

Both BigCommerce and Volusion have folded out enterprise methods to meet the requirements of midmarket to enterprise level companies. BigCommerce Enterprise (BC Enterprise) and Mozu (Volusion&#8217s contribution towards the enterprise scene) provide the key features that the large online shop must run easily: reliable uptime, comprehensive customer support, and scalability.

While BC Enterprise and Mozu are solid, four star solutions, both have a different method of eCommerce platforms. BC Enterprise focuses on usability while Mozu focuses more about customizability. So, though both of them are good options, you might find that certain platform fits your present business design much better than another.

We&#8217re likely to be considering the particular variations between your features and website design of the enterprise carts in a moment, however, here&#8217s just a little history about each company.

BC Enterprise premiered March of 2015, and it has since earned a status like a viable enterprise solution. Toyota, Gibson, and Payless Shoesource all use BC Enterprise. This cart is about conversion, while offering a multitude of tools to motivate your browsers to purchase.

Mozu has been available since September of 2013. Current clients include Bluefly, Jelly Belly, and Sigma. Where BC Enterprise markets usability, Mozu offers customizability. With Mozu, your website will appear and performance just how you would like it to.

Hang in there to determine what BC Enterprise and Mozu can perform for the business.

Web-Located or Licensed:

BC Enterprise and Mozu are generally SaaS (Software like a Service) systems. They’re fully-located and web-based.

Software and hardware Needs:

BC Enterprise and Mozu require same tools you utilize to check on your email: a pc, access to the internet, along with a current web-browser.


Out of the box the situation in each and every enterprise solution, prices is negotiated between your merchant and also the company. There isn&#8217t greatly specific details about what type of cost range you may expect, though online comments claim that prices for BC Enterprise begins around $900-$1500 per month.

I would recommend contacting an agent from both companies. They are able to estimate a cost range for you personally based on profits volume, annual revenue, etc. Simply click the hyperlinks below to complete an application, plus they&#8217ll respond.

Contact BigCommerce Enterprise

Contact Mozu

Simplicity of use:

Champion: BC Enterprise

BigCommerce is well-known already because of its simplicity and simplicity of use. Luckily, BC Enterprise uses the identical dashboard that BigCommerce clients love. Should you already make use of a BigCommerce platform, you won&#8217t need to re-learn anything. Should you&#8217re a new comer to BigCommerce, the transition ought to be pretty smooth anyway.

Just take a look at BigCommerce&#8217s dashboard. It&#8217s neat and well-organized (don&#8217t you want you can repeat the same about all things in existence?).

Screen Shot 2016-05-24 at 1.10.04 PM

You’ll find all you need within the sidebar left.

Editing styles is simple having a WYSIWYG (a specific item is what you’ll get) content editor along with a new Stencil theme editor. The only real downside: to use the Stencil theme editor, you need to &#8220opt-in&#8221 towards the Stencil styles, that makes it impossible to work with the prior styles. Save time before clicking.

Here&#8217s what that Stencil theme editor appears like.

Screen Shot 2016-05-25 at 9.20.02 AM

Bigger changes require adjustments within the source code (HTML/CSS), but typically, you will get around all right while using admin.

Regrettably, I’m not as acquainted with Mozu&#8217s backend. The demo which i requested from the organization, sadly, never showed up. All I&#8217ve got to take is that this video.

But, I&#8217ll do my favorite.

Mozu is split in 2: the admin and also the DEV center. The admin is to use and also the DEV center for the developers&#8217 use. And also you&#8217re have to developers.

With BC Enterprise it&#8217s possible (though not ideal) to complete the majority of things without the assistance of a developer, however with Mozu a developer is completely necessary.

Mozu includes exactly one theme where your developers construct your site. Without one, you&#8217ll be swimming inside a ocean of HTML and CSS, lost and hopelessly confused.

Fortunately, the admin appears to become much simpler to make use of. In the admin, you are able to set discounts, add products (as much as 20 million), and employ widgets to alter content in your website.

It is best to check out each product. BigCommerce provides a 15 Day Free Trial Offer, and you may request a demo from Mozu (hopefully, they really respond with one).


Champion: Tie

BC Enterprise and Mozu both provide the basics of the enterprise solution: 99.9% uptime, limitless bandwidth, scalability, and faceted (filtered) search.

Many of their choices are comparable. However, there’s a couple of features one cart includes the other doesn&#8217t, and the other way around.

Using their abandoned cart feature, BC Enterprise is about conversion. Whenever customers leave your website without acquiring the products within their basket, BC Enterprise transmits them an e-mail to help remind them concerning the forsaken products (and, hopefully, inspire an order). BC Enterprise also offers your blog integration feature, which enables you to definitely attract customers with entertaining and relevant content. Furthermore, this cart includes Shipper HQ built-in and social networking integration.

Mozu, however, doesn’t have your blog feature or perhaps an abandoned cart feature. Rather, Mozu boasts speed Mozu&#8217s pages load quicker than individuals on most platforms. Also, with Mozu, developers can make updates relatively rapidly. Customer segmentation enables you to definitely evaluate the habits of the customers and make personalized promotions accordingly.

I&#8217m likely to declare a tie here, though I actually do recommend you review each shopping cart software&#8217s full features list prior to making any decisions. (Get more information at a run-lower of BC Enterprise&#8217s features and here to see Mozu&#8217s features.)

Website Design:

Champion: BC Enterprise

BC Enterprise&#8217s goal would be to make website design easy. There is a host of styles available, including 39 fully mobile responsive options. Although this number is a touch low when compared with, repeat the 100+ styles provided by Shopify, 39 choices are enough to help you get began. In the end, you simply actually need one.

Screen Shot 2016-06-06 at 1.39.27 PM

Of course, should you&#8217re searching for any unique look, you&#8217re going to need to hire a graphic designer to produce a custom site for you personally.

The truly amazing factor about BC Enterprise&#8217s design is you don&#8217t need an artist. While using new Stencil theme editor, it&#8217s simpler to create fundamental adjustments to your website, including alterations in text and banner colors. Having a WYSIWYG editor (a specific item is what you’ll get), you are able to update content without contacting IT.

Mozu, however, doesn’t offer any pre-made styles. Mozu has a blank theme (fully mobile responsive) that the developers may use to construct your website via Mozu&#8217s Hypr theming engine, which is made to simplify the event process. Also, Mozu is free, as well as your developers can code within their preferred language.

So, essentially, Mozu isn’t as DIY as BC Enterprise. You need to construct your theme in the ground-up and since Mozu doesn’t have a WYSIWYG editor, it’s harder to have an administrator to create updates to content.

Mozu&#8217s website design isn’t &#8220worse&#8221 than BC Enterprise&#8217s. It&#8217s simply not as simple to use.

Integrations and Add-Ons:

Champion: Tie

BC Enterprise has lots of ready-made (prefab) integrations for the site: 265 finally count. BC Enterprise isn’t free, but does make use of a REST API, that makes it simple to integrate any service that isn&#8217t already available. And, with BC Enterprise, there&#8217s no-limit to API calls, so that your developers won&#8217t have trouble syncing or integrating multiple apps.

Mozu offers a number of prefab integrations within the Mozu Marketplace: 85 of these to become exact. Mozu also utilizes a REST API and it is free. Building additional connections ought to be relatively simple.

Payment Processing:

Champion: BC Enterprise

BC Enterprise already integrates with 38 payment gateways, together with a couple of of the largest: Stripe, PayPal, and Square.

In addition, BC Enterprise comes with an agreement with PayPal (Operated by Braintree) that may help you save some change. If you are using PayPal as the payment gateway, you&#8217ll take advantage of reduced charge card transaction charges. Check out this graphic.


Mozu only integrates with 10 payment gateways away from the box. Because there are so couple of, I&#8217ll list them here.

  • Amazon . com payments
  • Internet
  • CardConnect
  • Chase Paymentech
  • CyberSource
  • Element Payment Services (Now Vantiv)
  • PayPal Express Checkout
  • Paypay Payflow Pro
  • Visa Checkout
  • WorldPay

It&#8217s correct that with Mozu&#8217s API and free documentation, adding another payment gateway shouldn&#8217t be too hard. However, developing that integration still takes some work. Because of this and due to the possibility savings with PayPal, I&#8217m giving the win to BC Enterprise.

Customer Support and Tech Support Team:

Champion: Mozu

BC Enterprise provides all of the fundamental avenues for customer care. There&#8217s 24/7 Live Chat along with a Community Board where one can get quick solutions to common questions. There’s also Guides (documentation) and also the BigCommerce College, which is filled with information to help you get began. With BC Enterprise, you’re ensured priority routed support, which means your calls and concerns is going to be clarified faster. Telephone calls are obtained from Monday-Friday 8:00-6:00 CST.

For an additional fee, you may also get access to a Proper Account Manager, who can help you get the most from your BC Enterprise platform.

Mozu includes similar support. The DEV center offers the documentation that developers need, and also the Help Center features FAQs as well as an choice to submit an assistance ticket. Phone support can be obtained 24/7/365.

Each Mozu merchant is to establish by having an Account Manager.

I consider account managers to be among the many benefits of a company service. Because Mozu arranges a free account manager for each merchant with no extra expense, Mozu takes this category.

Negative Reviews and Complaints:

Champion: Tie

With regards to enterprise solutions, testimonials are usually pretty difficult to get. However, reviews that debate their founding information mill indexed by every corner from the web.

Both BigCommerce and Volusion have lately committed some pretty serious offenses in my opinion.

Big Commerce&#8217s Recent Prices Change: In April 2016, BigCommerce made some changes towards the way prices is structured for his or her plans. Clients were rearranged in prices brackets based on product sales. A salesman explained the change is made to avoid large companies by using BigCommerce&#8217s lower plans. And, I&#8217ll admit, the prices change makes lots of sense for BigCommerce. Additionally, it is sensible that BigCommerce customers are raving mad. Clients report prices increases as high as 800%. Additionally they state that BigCommerce gave them little notice (two several weeks approximately) prior to the prices adjustments entered effect.

Other complaints are fond of BigCommerce&#8217s customer support generally (dropped calls, unanswered support tickets) and too little technical support for alterations in HTML and CSS.

Volusion&#8217s Recent Database Failure: On Memorial Day 2016, several Volusion sites experienced three hrs of downtime, leading to many, many lost sales. Generally, Volusion has an excellent uptime history. It&#8217s unfortunate their .1% downtime happened on this kind of important day for sales. Since that time, Volusion has issued an apology explaining the downtime and measures they’ve come to avoid it again. You’ll find that apology here.

Volusion customers also complain about frustrating interactions with customer support in addition to tricky cancellation charges (you should know to cancel all your third-party services).

With big mistakes such as these, it&#8217s very hard to declare a champion.

Positive Testimonials and reviews:

Champion: Tie

Testimonials on enterprise solutions are couple of and between. The reviews that are positive I discovered originated from the testimonials for auction on BC Enterprise and Mozu&#8217s websites.

BC Enterprise advertises its conversion-optimizing features for any reason: they work. Testimonials boast improved conversions of 12%-203%. BC Enterprise clients love the mobile responsive styles along with the platform&#8217s consistent uptime.

Mozu&#8217s clients also understand the mobile responsive design. They love Mozu&#8217s customer segmentation feature which enables these to market differently to various customers. Clients discuss Mozu&#8217s fast-loading pages, which reduce bounce rate (the quantity of visitors who leave your website prior to the page finishes loading).

Reviews that are positive are reviews that are positive. I am unable to choose which be more effective (especially without independent customer comments). It&#8217s a tie.

Final Verdict:

Champion: BC Enterprise

BC Enterprise wins with a slight margin. Although it required two more groups than Mozu, it accomplished it only barely. Really, the 2 platforms offer such different (though important) functions, it&#8217s not entirely fair to one much better than another.

Should you&#8217re still unsure which platform is the best for you, you could try our full reviews of both products. (Get more information at our overview of BigCommerce Enterprise and for our Mozu review.) Or, if you wish to think about a couple of from the other enterprise solutions available on the market, read our summary of the 4 most widely used platforms out, including my top picks, Shopify Plus and Magento Enterprise Cloud Edition.

However if you simply&#8217re prepared to contact one of these simple companies, then go ahead and, do it now!

Get Began With BigCommerce Enterprise

Get Began With Mozu

The publish Bigcommerce Enterprise Versus Mozu made an appearance first on Merchant Maverick.


Best Three Options to BigCommerce Enterprise




Like many Americans, I spend the majority of time aimlessly wandering the net. Unlike most, I spend a lot of that point studying comments from customers on eCommerce shopping carts.

Here&#8217s what my wanderings have explained: Lots of e-tailers are really frustrated with BigCommerce. When BigCommerce made a huge prices alternation in April of the year (2016), a couple of individuals found her having to pay for BigCommerce&#8217s enterprise level plan. And also you didn&#8217t know you had been a company level business!

You may&#8217re certainly one of individuals clients, wondering if BigCommerce Enterprise may be worth the cost. Possibly you weren&#8217t impacted by the prices change but they are so frustrated with BigCommerce that you simply&#8217re prepared to change to literally anything else (caps lock players, I&#8217m searching to you). Or you don’t have any knowledge about BigCommerce whatsoever you&#8217re just looking at your choices.

Regardless of the situation, I&#8217m here to inform you a couple of options to BigCommerce Enterprise. The 3 have places that they match or exceed (I&#8217ll make use of the terms meet or beat) BigCommerce Enterprise&#8217s abilities, along with other places that they are unsuccessful.

Prior to getting into our alternatives, here&#8217s a fast review of BigCommerce Enterprise&#8217s features.

  • Simplicity of use: An easy dashboard makes adding products and editing styles easy (Give it a try on your own having a Free 15 Day Trial).
  • Beautiful Website Design: You will find 39 attractive pre-made mobile responsive styles available, varying in cost for free to $180.
  • Advanced Features: BigCommerce is about conversion with features like abandoned cart notifications and filtered look for your clients.
  • Priority Customer Care: BigCommerce Enterprise offers priority customer care with prioritized call routing and also the choice to employ a Proper Account Manager.
  • Lots of Integrations: You will find 265 prefabricated (prefab) integrations obtainable in the apps store, including integrations with 38 payment gateways, such as PayPal (Operated by Braintree). Bonus: If you are using PayPal together with your BigCommerce store, you&#8217ll pay lower charge card transaction charges.

Obviously, there&#8217s more to understand about BigCommerce Enterprise, many of which read within our full BigCommerce Enterprise Review, but that needs to be enough information for the time being.

Now, onto our comparison.

However a fast note: Because prices for enterprise solutions is definitely flexible based upon the dimensions and requires of the company, we’ll exclude prices within our comparison of those shopping carts. Obviously, prices is a vital component that you&#8217ll need to bear in mind whenever you make your mind up. I recommend contacting every shopping cart software you&#8217re thinking about to discover what prices may be like for you personally.

Shopify Plus


Should you&#8217ve investigated enterprise level eCommerce whatsoever, you&#8217ve heard about Shopify Plus. Over 275,000 stores worldwide use Shopify in certain form or any other, which means you could express it&#8217s a well known choice, also it is among the shopping carts we like best at Merchant Maverick. When it comes to enterprise carts, Shopify Plus is easily the most similar available option to BigCommerce Enterprise.

Shopify Plus&#8217s simplicity of use and stylish pre-made styles echo the trouble-free approach that BigCommerce Enterprise advertises. Actually, I’d go to date regarding state that Shopify Plus will it better still.

Here&#8217s how Shopify Plus compares alongside BigCommerce Enterprise

Meets or Beats

  • Simplicity of use: Shopify has probably the most user-friendly dashboards available on the market with the basics readily accessible, and Shopify Plus uses exactly the same dashboard. Give it a try having a Free 14 Day Trial (no charge card needed).
  • Stunning Styles: Shopify Plus has over 100 mobile responsive web designs obtainable in the Theme Store. You are able to personalize your theme using Liquid, Shopify&#8217s own templating language. Liquid, admittedly, includes a slight learning curve, though I&#8217ve read it&#8217s a reasonably straight-forward language generally.
  • Expansive Application Store: Shopify Plus&#8217s technique is to supply the fundamentals within the dashboard and provide anything else within the application store. And That I mean everything else. You will find 1000+ apps available.
  • Payment Gateway Options: Shopify Plus integrates with more than 70 payment gateways. Should you&#8217re searching to renegotiate deals on charge card transaction charges, you may think about using Shopify Payments. You might be able to pay lower charges than you’d with BigCommerce Enterprise and PayPal.
  • Reliable Customer Support: Each Shopify Plus merchant is assigned their very own Merchant Success Manager (with no extra charges). They’re your direct line to Shopify support.

Fails To Deliver

  • Nobody-Page Checkout: I really like single page checkout functions. Reducing the quantity of steps your customer needs to take to buy your product leads to less abandoned carts. One-page checkout is just available with an application, known as CartHook, that amounted to $300/month.
  • No Filtered Search: Filtered search helps your clients find what they need rapidly. Filtered search is, obviously, available with an application.
  • Limited Discount Features: In the enterprise level, it&#8217s important so that you can create super specific discounts: discounts directed at a particular number of customers, discount for products of the specific type more than a specific cost, etc. Shopify Plus&#8217s dashboard only enables the development of discounts with one condition, that is fairly limited.

While Shopify Plus comes with some disadvantages, many of them could be solved with the help of a credit card applicatoin. Admittedly, all individuals apps can equal to big dollars (by which situation, you may consider among the two other shopping carts below). Regardless, Shopify Plus continues to be a notable competitor, along with a compelling option to BigCommerce Enterprise. Should you&#8217re searching to help keep the simplicity and ease that BigCommerce offers, Shopify Plus is a superb choice.

Read our full overview of Shopify Plus here.

Magento Enterprise Cloud Edition


Unlike Shopify Plus, Magento Enterprise Cloud Edition (Magento ECE) isn’t at much like BigCommerce Enterprise. Rather of offering usability, Magento ECE provides functionality. You don&#8217t have to add-on lots of apps to create your store function how you would like it to. Most features come built-in.

Magento is among the most generally used eCommerce software available on the market, supporting 240,000 stores worldwide.

Magento ECE is PaaS (Platform like a Service) instead of SaaS (Software like a Service). This essentially implies that Magento ECE has a slightly lower degree of support. Find out more around the distinction between PaaS and SaaS here.

Here are a few different ways that Magento ECE and BigCommerce Enterprise compare.

Meets or Beats

  • Endless Features: Magento ECE includes more functionality than I&#8217ve observed in every other shopping cart software. You will find functions for customer segmentation, a visible (drag) merchandiser, so that as many discount features understandably. See the full features list here.
  • Full Customizability: Magento ECE was created particularly for customizability. You are able to personalize your admin to streamline how you behave. The storefront is similarly flexible you are able to make use of a webmaster to really make it look just how you would like it or make alterations in the storefront yourself having a WYSIWYG (a specific item is what you’ll get) editor.
  • Free Documentation along with a REST API: For this reason Magento ECE is really customizable. Your developers have the tools which were accustomed to build Magento.
  • Mix-channel Selling Capabilities: Manage all your sites in one admin.
  • Priority Customer Care: On the top of 24/7 phone support and lots of documentation, Magento ECE customers are qualified for support in the Account Management team (at extra expense).

Fails To Deliver

  • Steep Learning Curve: Magento ECE is a lot of things, but it’s not easy to make use of. A minimum of, not initially. After both you and your developers have determined using Magento&#8217s diverse features, it ought to obtain a little better. All of the comments I&#8217ve seen have stated that Magento may be worth time it requires to understand.
  • Potentially More Costly: Okay, okay. I understand I stated I wasn&#8217t going to speak about cost. I altered my thoughts. Many of these software cost around $1000/month in the cheapest possible rate. However a salesman explained that Magento Enterprise Edition (the in your area-installed version) costs $22K-$32K annually. Because Magento ECE is fully-located, it’ll cost you more than that. Again, call the sales people for more information.
  • No Ready-Made Styles: A ready-made theme is like pre-made cake crust: It&#8217s not perfect, however, a minimum of you didn&#8217t need to focus on it. Magento ECE includes exactly two styles: the mobile responsive Black theme and Luma (the demonstration theme). The concept is perfect for both you and your web-developers to construct the website that matches your brand to some tee. The pre-made cake crust just isn&#8217t a choice.
  •  Less Apps Available: Magento ECE uses the recently-released Magento 2.. Presently, there aren&#8217t lots of apps in Magento&#8217s marketplace that are suitable for Magento 2., however i expect this to alter soon.

So far as enterprise shopping carts go, Magento ECE is among my own favorites. Granted, it doesn&#8217t have the simplicity that BigCommerce Enterprise offers, which can be a figuring out factor for many folks. However, if you possess the capability to employ a webmaster (or perhaps a small group of them) Magento ECE is really a stellar option.

To learn more, read our Magento Enterprise Cloud Edition Review.



Mozu is Volusion&#8217s solution for enterprise clients.Mozu was produced during the period of 230,000 development hrs and launched formally in September, 2013.

Similar to Magento ECE, Mozu is about customizability. There&#8217s a great deal Mozu provides, but to use the woking platform to the full extent, you will probably employ a webmaster (or more).

Here&#8217s how Mozu compares with BigCommerce Enterprise.

Meets or Beats

  • Robust Features List: Mozu has lots of features like customer management tools, filtered search, and targeted promotions. The entire features list is disseminate across three pages on Mozu&#8217s primary site.
  • Faster Loading Occasions: Sites located by Mozu load rapidly, which reduces bounce rates (the quantity of customers who leave your website before a webpage finishes loading).
  • Developer-Friendly Technology: Open-source documentation, an escape API and 7 open-source SDKs (Software Developement Kits) make integrations and customizations simpler.
  • Hypr Theming Engine: Mozu doesn’t include any pre-made styles, however it does include the Hypr Theming Engine, that ought to make working on your own theme just a little simpler.
  • Account Manager: Every Mozu client is partnered by having an Account Manager who offers priority level support service.

Fails To Deliver

  • No Pre-Made Styles: You’re absolutely going to need to make your own. This provides the chance to create a really quality custom theme, but it’ll take work and professional assistance.
  • Challenging Use: Some set up needed. You will require a webmaster.
  • No Abandoned Cart Saver: There isn&#8217t a built-in abandoned cart feature, though there’s an application for your.
  • Only Ten Payment Gateways: This can be a fairly few. Now, because Mozu is open-source and has a REST API, it shouldn&#8217t be too hard to integrate your preferred payment gateway. Nonetheless, it&#8217s nice to achieve the connections already designed for you.

Although Mozu doesn’t include the straightforward dashboard and clean styles BigCommerce Enterprise clients enjoy, it will have a strong features set that drives conversion. And if you prefer a unique storefront and don&#8217t mind investing in some extra effort, Mozu is a great choice.

Read our full Mozu Review to learn more.

Final Verdict

Ultimately, you need to decide what type of shopping cart software you would like: one which&#8217s much like BigCommerce Enterprise, a treadmill that&#8217s significantly different.

Should you&#8217re searching for BigCommerce Enterprise&#8217s fraternal twin, Shopify Plus is what you want. But if you would like something far taken off BigCommerce Enterprise (and also you don&#8217t mind the net development involved), Mozu and Magento ECE tend to be more in your sweet zone.

And, like I&#8217ve been saying this complete time, please, please call sales representatives from each shopping cart software you&#8217re thinking about. Yes, securing is annoying, however it&#8217s vital that you get prices information in early stages in process, as it may function as the deciding element in which cart you finish up selecting.

Should you&#8217re still searching to learn more, you may search for a couple of of my comparison articles for any main issue perspective on enterprise shopping carts. Best of luck!

The publish Best Three Options to BigCommerce Enterprise made an appearance first on Merchant Maverick.


Best Enterprise Software: Magento ECE and Shopify Plus

enterprise ecommerce

eCommerce is booming. Although the rate of eCommerce growth is tapering off, online retail continues to be over the top. In 2015, eCommerce sales had grown 11.4% from the year before – an impressive estimate any market. And it’s not only B2C a few of the top tech companies available really exist to assist other companies to higher achieve their customers. From top-shelf enterprise software lower towards the simplest solutions for that Etsy exodus, there’s an abundance of quality eCommerce platforms. Today, we’ll take a look at two best enterprise software vendors available for enterprise eCommerce: Magento Enterprise Cloud Edition, and Shopify Plus.

Hopefully my research will encourage you to select the right eCommerce software for the business. There are many great shopping carts available for SMBs, which you’ll review here. But Magento ECE and Shopify Plus are certainly aimed at companies searching to create a leap right into a bigger pond. Below are a few important elements to bear in mind while performing your research to find the best enterprise software available.

Enterprise Software is most effective For:  

There aren’t any globally agreed-upon criteria for which create a business a company. Some say this milestone is arrived at if you have a minimum of 200 employees. Others say you’ll want a minimum of $7M in yearly sales. And others reason that Enterprise status is about the amount of customers you serve. Personally, I make no such declarations. I am inclined to state that companies have arrived at Enterprise levels when they’ve earned enough power and stature to barter their very own car loan terms with Business to business partners (instead of getting them determined by others).

Nevertheless, you define a company, it’s the specialized niche that Magento Enterprise and Shopify Plus speak. Their intended clients need custom-tailored solutions. Customers of the vendors know they’re obtaining the the best, from white-colored glove tech support team to sky’s-the-limit feature sets.

These two enterprise carts offer scalability, a vital consideration for just about any size business. An 8% spike in sales is definitely nice, although it won’t necessitate any sweeping changes for any small store. But small fluctuations may have a huge effect on a business’s technical infrastructure when calculated from a large number of sales each week, or from $50M in sales each year.

This fact hasn’t steered clear of Shopify or Magento. Actually, they’ve built their systems around it. Both of them are highly scalable capable to handle the requirements of almost any high-volume e-tailer. Quibbles about bandwidth an internet-based storage are things of history all these enterprise eCommerce platforms provides you with “unlimited everything,” from bandwidth and storage to the amount of products you sell or the amount of visitors to your website.

That stated, these ultra savvy search engine optimization don’t make their lower-tier software obsolete. You certainly get that which you purchase, along with the higher level and services information supplied by both of these vendors comes commensurate cost tags. The particular costs are not exorbitant, but there’s a obvious lower threshold which makes them prohibitive to smaller sized operations. That is a segue to another big factor you need to consider…

The Conclusion:

If you’re still studying, you’re most likely past the requirement for a sales hype. You know that Shopify Plus and Magento ECE would be the top Enterprise software programs, and you’re ready for many straight talk wireless. So here’s what we’ve been capable of finding about how much to pay for with every software vendor.

dollar sign enterprise ecommerceShopify Plus and Magento ECE both cost themselves to fit your specific business, so naturally they’re detest to supply generic quotes. That which you pay with every vendor is decided (and negotiated) while you consult with a representative from each company. All we are able to say with certainty concerns the low finish from the prices spectra.

The cheapest cost point provided by Shopify Plus is the foremost deal, strictly when it comes to figures. We’ve seen reports of subscriptions as little as $2000/month. Magento ECE is greater, though still within the same ballpark, relatively speaking. You will probably pay a minimum of $1800/month at the very least, but $2400/month is really a more reliable lower median.

It’s not quite chump change, however if you simply can swing it, these carts count every cent. In case your business is continuing to grow to the stage that you could easily absorb this sort of investment, then you know this is money wisely spent.

Impress Me:

You’re together with your Board of Company directors, and every software vendor is going to let you know why you need to choose on them your competition. Here’s things i imagine each one of these would say.

Magento ECE:

magento enterprise software

“We’re not here to become your lover. We’re here to pave the way in which, after which get free from the right path. Anything you need your eCommerce software to complete is you skill with Magento ECE. With this industry-leading CDN, you’ll get what you would like, when you wish it. And thus will your clients.”


Shopify Plus:

shopify plus enterprise software

“We’re the cream for the bananas. Your products is excellent we’ll help to make it exceptional. From your smooth-as-silk interface to the killer design options, business hasn’t looked so great. Oh, one more thing, the world’s best programmers wish to code for all of us, therefore we have endless integrations too. NBD.”

They are my quotes, here. Shopify Plus and Magento Cloud never stated this stuff so succinctly. Yet, maybe they ought to have.

What Strings Are Attached:

In ongoing with this theme of straight talk wireless, it’s time for you to go to a couple of downsides which each and every enterprise software vendor would prefer to not mention.

Magento ECE

We already discussed the greater initial cost of the eCommerce platform. But that’s only the shelf cost. You’ll be responsible for design services, high-finish API integrations, and should you require it, extra customer care. The amount of support that you qualify is decided at the initial consultation, landing you in 1 of 2 possible support tiers. You may already know, more is definitely better – when your internet site is lower, you can’t manage to be hearing elevator music while your status ebbs away. And from what I’ve read, Magento ECE customers need all of the support they are able to get, particularly while trudging gradually up a high learning curve.

You may also choose to pay extra for support from the personal Technical Account Manager, whose job it’s to counsel you on a multitude of potentially tricky business decisions. It’s a white-colored-glove tech support team option without a doubt, however a welcome one. If you’re able to afford it, that’s.

Magento Cloud Edition also offers one glaring omission: No blog feature. This isn’t an enormous deal-breaker, because it&#8217s simple to include one by yourself. But the simplicity of addition is the reason why the omission of the blog feature even more puzzling – there’s pointless this type of fundamental feature shouldn’t be incorporated, particularly when you’re having to pay a premium price to find the best software.

Shopify Plus

Shopify might be famous for that wide array of high-quality add-ons obtainable in its Application Marketplace, but there’s another side towards the gold coin Shopify is lighter as they are, especially compared to feature-heavy Magento. This is a little a Catch 22. The lighter set of features of Shopify Plus causes it to be simpler to understand, in addition to cheaper (a minimum of initially), however the trade-off is perhaps you can need to search for a third party vendor to include the additional functionality you’ll need.

As well as the characteristics which are incorporated, most of them aren’t as robust as individuals provided by the do-everything/personalize-everything Magento Enterprise. For instance, the amount of complexity readily available for product variations and discount rules is surprisingly shallow. They are issues I’d have a much left within the dust once my company was ready for enterprise eCommerce.


I might are gone for good on the sour note, but don’t allow that to dissuade you. I’ve a lot of respect for these two eCommerce platforms. They’re solidly towards the top of their game, as well as their thousands and thousands of loyal customers verify their quality.

We heartily recommend these two enterprise software programs. If you wish to really drill lower in to the information on each vendor (that we counsel you to complete prior to signing any dotted lines), we’ve thorough reviews of both Shopify Plus and Magento ECE.

Whichever enterprise software you select, we provide you our congratulations! Best of luck, and happy selling!


The publish Best Enterprise Software: Magento ECE and Shopify Plus made an appearance first on Merchant Maverick.


Mozu Versus Magento Enterprise Cloud


Ever purchased furniture online only to get it arrive in your home in pieces? No, it isn&#8217t damaged you just need to put it together yourself. Fun!

Mozu and Magento Enterprise Cloud Edition are that kind of eCommerce platform: some set up needed.

Now, before you decide to turn away in dismay (who would like to do more work than necessary, right?), without a doubt WHY you may want an eCommerce platform that puts you to definitely work.

Four words: Unlimited customizability. Comprehensive features.

Mozu and Magento Enterprise Cloud Edition (Magento ECE) provide you with the versatility you have to help make your presence online match and additional your brand. Additionally they provide you with a multitude of (very necessary) features right-out-of-the-box. All this on the top from the scalability, reliability, bandwidth, and uptime that enterprise-level retailers require a effective online shop.

So, how can you decide between the pair of them? Keep studying for any comparison of those enterprise search engine optimization&#8217 features, website design, and customer support.

However, just a little background.

Mozu may be the child of Volusion. (You may&#8217ve heard about it?) This past year, Volusion worked in $17 Billion in sales. Mozu may be the enterprise form of this popular shopping cart software, and it was launched in September 2013. It’s attracted big named retailers since, including Bluefly, Jelly Belly, and Sigma.

In comparison, Magento ECE (launched April 2016) continues to be shiny-new. It&#8217s the cloud (web-based) form of the formerly established Magento Enterprise Edition. Magento serves over 240,000 stores worldwide and handles $50 Billion in merchandise volume yearly, therefore it&#8217s a secure bet that Magento ECE is a reliable platform for the business. Magento serves more Internet Store Top 1000 companies than every other eCommerce platform, and clients include Zumiez, Rosetta Stone, and Nike.

Continue reading for the ongoing comparison.

Web-Located or Licensed:

Both Mozu and Magento ECE are fully-located web-based software. Mozu is SaaS (Software like a Service) and Magento ECE is PaaS (Platform like a Service). Which means Magento ECE has a slightly lower degree of service, though to tell the truth, I don&#8217t see a difference. Read much more about SaaS and PaaS in the following paragraphs.

Software and hardware Needs:

You just need a pc, a safe and secure web connection, along with a current browser.


As with every enterprise shopping carts, prices differs for each merchant. The only real factor you are able to rely on is it is going to be costly. Magento Enterprise Edition (the in your area-installed version) begins at $22,000-$32,000 annually. Because Magento ECE is fully located, you will probably pay much more.

Mozu doesn’t have any prices information available, and purchasers representatives were unwilling to produce a possible cost range. However, Used to do discover that prices is dependant on usage, that they define as the quantity of customers that spend significant time in your site.

I would recommend contacting sales representatives from each company to discover your cost range.

Contact Mozu

Contact Magento Enterprise Cloud Edition

Simplicity of use:

Champion: Tie

Regrettably, I wasn&#8217t in a position to test either Mozu or Magento ECE personally. Because Magento ECE is totally new, there wasn&#8217t a demo available that i can test, despite the fact that I requested a demo from Mozu, I have not received one.

So, here&#8217s things i did rather. I viewed this video from Mozu, which spends a while touring through Mozu&#8217s admin and DEV center. And, I took part in a Magento Enterprise web seminar that demonstrated from the platform.

This is exactly what I gleaned.


Mozu&#8217s backend is split in to the admin and also the DEV center. The admin is to, the merchant, add products and attributes, create discounts, and plan marketing campaigns. The DEV center is how your developers discover the documentation and open-source SDKs (Software Development Kits) they have to construct your website and also the REST API they have to form connections.

Even though it&#8217s obvious that you simply won&#8217t have the ability to perform the development stuff on your own, you will be able to manage the majority of the operations featured within the admin. You can include products easily and plan discounts up to and including year at any given time. You may also make minor alterations for your storefront with a couple built-in widgets.

Request a demo from Mozu to give it a try on your own.

Magento ECE

As I was searching through online comments about Magento, I acquired just a little worried. From everything they are saying, Magento is actually difficult to determine. I had been relieved to determine within my tour of Magento 2., that although it&#8217s certainly and not the world&#8217s simplest backend, it&#8217s not every that bad.

The dashboard is a touch more cluttered compared to, say, Shopify, however that&#8217s because of all the features available.


In the admin you can include attributes to refine filtered searches and hang specific discounts.

Product attributes

An expert catalog enables you to dig through everything coming from all your sites at the same time.

Catalog filtering

You may also change some of the storefront using widgets along with a WYSIWYG (a specific item is what you’ll get) editor.

Click the link to make contact with a Magento representative and ask for a demo or perhaps a platform tour.


Champion: Magento ECE

Both Mozu and Magento offer more features than your average shopping cart software. Included in this are built-in faceted search options in addition to one-page checkout options. (The only real factor both platforms are missing is really a built-in blog feature, however, you can feet an association yourself or try an application for your.)

Here are a few of the noticably features.


  • Speed: Sites using Mozu load quicker than individuals on most other platforms
  • Customer Management: Make use of your customer segmentation features to produce rewards programs and custom reduced prices for your most loyal customers.
  • Limitless Attributes: List features of your product or service to create searching simpler for the customers. It&#8217ll also make creating discounts simpler for you personally.
  • Synchronized Checkout: With Mozu, all your channels make use of the same cart. A person can also add an item on Facebook and purchase it in your primary site.

You will find, obviously, more features which i wasn&#8217t in a position to list here. Click around on Mozu&#8217s &#8220Platform&#8221 pages to obtain more complete concept of what Mozu offers.

Magento ECE

  • Search engine optimization Functions: Create search friendly URLs for the products and primary pages.
  • Flexible Coupon Features: Create custom discounts and export your online coupons for offline marketing. Customer loyalty features can also be found.
  • Multi-funnel Abilities: Manage multiple sites in one admin.
  • Believed Tax and Shipping: Tax and shipping details are given to your clients before checkout so there aren’t any surprise charges. This reduces abandoned carts.
  • Apache Caching: With caching management, your sites load faster.
  • Customer Segmentation and Analytics: Determine your clients&#8217 shopping habits to provide much more of what they need.
  • Business to business Wholesale: Improve your merchant-to-merchant selling abilities.
  • Drag-and-Drop Merchandiser: This features causes it to be just a little simpler that you should list your product or service just how you would like them. You admin also provides some drag-and-drop options so that you can streamline how you behave.

Quite honestly, Magento ECE includes more features than I&#8217ve seen with every other shopping cart software. I’m able to only consider one factor which you may need that Magento doesn&#8217t have (your blog). Check out this features list to determine much more of what&#8217s available. Pointless to state, I&#8217m giving this category to Magento ECE because of its incredible selection of features.

Website Design:

Champion: Tie

Though many SaaS provide a range of pre-made styles, neither Mozu nor Magento ECE take that route. Actually, neither comes using more than a mobile responsive blank theme. The concept is that you should develop a site that&#8217s all of your own. Both platforms are free to create that development process just a little simpler.

Mozu also has a Hypr theming engine, which is designed to simplify the net designing process. It offers tools for developers and reduces coding redundancies. Mozu further has a REST API to facilitate integrations. Regrettably, there doesn’t seem like WYSIWYG (a specific item is what you’ll get) editor, which may really causes it to be a great deal simpler for that tech-unaware to create small updates.

Although Magento ECE doesn&#8217t have anything such as the Hypr theming engine, it will incorporate a REST API in addition to a WYSIWYG editor to update content on squeeze pages.

That one&#8217s a tie.

Integrations and Add-Ons:

Champion: Tie

Mozu has 85 add-ons obtainable in the Mozu Marketplace. They include:

  • Avalara AvaTax: Automatic tax calculator
  • Constant Contact: Automated email service
  • eBridge Connections: Cloud-based integration service for ERP and Accounting software

Magento ECE uses the lately-released Magento 2. operating-system. Because Magento 2. is really new, there aren&#8217t lots of apps which are suitable for Magento ECE. I picture this can change within several weeks, until then, Magento ECE is slightly behind when it comes to integrations. You will find presently 51 apps obtainable in the Magento Marketplace.

Listed here are a couple of apps which do integrate with Magento ECE.

  • MageMonkey (MailChimp for Magento 2.): Automated e-mail marketing
  • Windsor Circle: Customer retention and predictive marketing
  • Yotpo: Customer review service
  • Avalara AvaTax: Automatic tax calculator

While both 85 and 51 are relatively low figures within the application world, they’re comparable. Because of this, I&#8217m calling it a tie.

Payment Processing:

Champion: Magento ECE

Because both Mozu and Magento ECE are open-source with REST APIs, it shouldn&#8217t be too hard to construct an association together with your favorite payment processor. But, it&#8217s always nice to possess some work already accomplished for you.

Mozu has prefabricated integrations with ten payment gateways. Because there are so couple of, I&#8217ll just list them here.

  • Amazon . com payments
  • Internet
  • CardConnect
  • Chase Paymentech
  • CyberSource
  • Element Payment Services (Now Vantiv)
  • PayPal Express Checkout
  • Paypay Payflow Pro
  • Visa Checkout
  • WorldPay

Magento ECE, however, integrates with more than 100 payment gateways, including a multitude of worldwide options.

Though I don&#8217t normally award a category according to figures alone, I’ve found Mozu&#8217s ten choices to become a little skimpy. Because of this, the course would go to Magento ECE.

Customer Support and Tech Support Team:

Champion: Mozu

Mozu includes 24/7/365 phone support, a DEV Center that gives documentation for the developers, along with a Help Center where one can search solutions to FAQs and submit an assistance ticket.You will find expertise readily available for hire too. Most significantly, each merchant is assigned a free account Manager who provides personalized support.

Additionally you receive 24/7 phone support with Magento ECE. There’s two support levels within Enterprise: Gold and Platinum. These levels rely on your cost range. Gold customers can get an answer for their level one concerns within four hrs (level the first is of supreme importance: e.g. website is lower, checkout isn’t working). Platinum customers obtain a response within two hrs. If your problem is not of level one priority, you will probably hear away from customer support within 24 hrs, provided the support request was placed between Monday and Friday. Documentation and Message Boards are for sale to all customers. Additionally you can join Security Support and/or perhaps an Account Management Team at extra expense.

I believe account managers are among the most significant aspects of customer support available. Because Mozu offers an account manager with no extra costs, I&#8217m giving that one to Mozu.

Negative Reviews and Complaints:

Champion: Magento ECE

Testimonials, both good and bad, are extremely rare for enterprise solutions, an issue that people&#8217re attempting to resolve at Merchant Maverick (please leave your comments!). So, to find real customer comments, I typically turn to researching parents companies of every enterprise solution. Here&#8217s what I discovered about Volusion and Magento.

Volusion customers are upset in regards to a recent database failure. On Memorial Day 2016, many Volusion clients experienced three hrs of downtime, leading to many lost sales. Volusion has since apologized and it has resolved the problems that brought towards the downtime. Volusion clients also complain about tricky cancellation charges (you should know to cancel All your services individually) and report frustrating interactions with customer support.

The majority of the complaints fond of Magento mention a high learning curve. Some clients complain about too little documentation (even though there are 1300 pages from it obtainable in Magento&#8217s help center), and too little customer care at non-enterprise levels. It appears that it requires some time to get used to the woking platform. When you are there, though, the comments are rather positive.

Positive Testimonials and reviews:

Champion: Tie

While testimonials are practically non-existent, there are plenty of reviews that are positive on shopping carts&#8217 websites.

Mozu&#8217s customers love the fast loading occasions the woking platform offers. Additionally they love having the ability to make updates just like rapidly. That they like the characteristics that customer segmentation provides, including personalized promotions and dynamic prices schemes. Reviews that are positive also mention a regular mobile knowledge about the mobile responsive website design.

Magento ECE&#8217s clients discuss personalization everything could be customized, such as the backend. You are able to drag-and-drop the functions that you employ most frequently to become easier accessible. Users love the truth that Magento ECE is open-source, and appreciate the conversion features (fast-loading pages, one-page checkout, abandoned cart notifications, believed tax and shipping information) result in many faster purchases.

Final Verdict:

Champion: Magento ECE

With victories in three groups, Magento ECE ultimately arrives on the top. Its complete attributes, customizability, and reliable customer support allow it to be a great option for your company-level business. Whenever you&#8217ve finally rose that learning curve, you&#8217ll help you find have all you need to run your web store.

Obviously, that isn&#8217t to state that Mozu couldn&#8217t meet your needs equally well. Should you aren&#8217t searching to possess EVERY feature possible, Mozu might work all right.

Should you still want a lot of both of these platforms, take a look at our full Magento Enterprise Cloud Review and our Mozu Review. It’s also wise to contact sales representatives from both platforms for any prices estimate.

Oh, look. I&#8217ve added some links below to really make it just a little simpler. Get started!

Get Began With Mozu

Get Began With Magento Enterprise Cloud Edition

The publish Mozu Versus Magento Enterprise Cloud made an appearance first on Merchant Maverick.