Team Bio Series – Chris Motola (Gamer Extraordinaire)

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Chris Motola: Merchant Maverick’s own little piece of Brooklyn. When he’s not writing about, erm, extremely dubious financial products, he’s playing table games, hiking, or geeking-out, Tarantino-style. (What is a Tarantino-style nerd? Do they perform Kill Bill cosplay? Or meet for table reads of Jackie Brown? Chris isn’t telling.) Let’s find out more about how the East Coast’s number one writer of MCA reviews rolls…

Name: Chris Motola

Title: Writer – Loans and MCAs

Hometown: Brooklyn, NY

Current city: Middletown, NY

Education and background: BA in English Writing from SUNY Oswego; MS in Interactive Media from University of Central Florida. I’ve worked a variety of jobs over the years–banking, warehouse, social services–but I keep coming back to writing in some form. I started off in print working for a small business and healthcare publisher in Upstate New York. I’m just old enough to have worked both sides of the digital transition.

Merchant Maverick department/specialty: I mainly cover merchant cash advances, but I also write about equipment financing, loans, and credit cards. Previously I was covering scheduling software and email marketing as a freelancer.

How did you discover Merchant Maverick?: Through the grapevine, really. My friend is friends with my editor’s brother. He told me Merchant Maverick was looking for writers. It was a happy coincidence.

Proudest professional moment: It’s hard to pin it down to any one thing. I enjoy the feeling of producing something, whether it’s a tangible product like a sandwich or something more abstract like an article. If you put a gun to my head, though, it would probably be the first time I saw my name in print. It felt like I’d managed to finally make it through the gate.

Favorite Merchant Maverick post/moment/opportunity: It would definitely be the invitation to join the staff. I had some experience covering finance from back in the day, so it turned out to be a good fit. As for content, I like knowing I’m helping readers make informed decisions about risky financial products.

What do you do when you’re not working for Merchant Maverick?: In my other life, I’m a game designer who dabbles in web development. I enjoy learning as a hobby, which might sound pretentious, but it’s more masochism than idealism. I like powering through frustration until the moment where something clicks. I’m into a lot of geek stuff: movies, tabletop games, video games, shows, though my geekdom probably aligns more with Tarantino or John Carpenter than Marvel. When I step away from glowing screens, I enjoy cooking, eating out, climbing mountains, and exploring towns and cities in the region.

You’re a new addition to the Marvel Universe. Who are you and why?: In spirit, I’d probably have more in common with Squirrel Girl than Doctor Doom or Captain America. I’d be Oblivion, a Walter Mitty type who discovers that I can create dimensional holes when I zone out or daydream. At first everyone, myself included, would think portals lead to pocket universes born of my imagination. In truth, they just deposit my victims into random Yum Brands (KFC, Taco Bell, Pizza Hut) franchise restaurants throughout the world.

Favorite ‘90s song: Soundgarden’s Outshined

Favorite breakfast food? I usually skip breakfast, but I’ll be a basic New Yorker and say bagel with cream cheese.

What are three items on your bucket list?: 

  • Travel to Asia
  • Complete and publish a work of fiction, either a game or a novel
  • Be functionally literate in another language, probably Spanish

If you could travel back in time and live in a different era, which would you choose and why?: Hmm. Most of them were objectively pretty bad. I’d probably be self-serving, go back to the 90s and set myself straight.

Mac or Windows?: Mac’s alright, but I prefer Windows.

If you could have lunch with a famous person, past or present, who would it be and why?: I’d be really curious about what Karl Marx was like in a casual context. After a drink or two, would he be talking about revolution or soccer?

We’re not sure if we’d enjoy a summer blockbuster about a superhero like Oblivion, but we do give a big kudos to Chris for working a Walter Mitty reference into his interview. We love having Chris on the team, and wish him a future filled with Spanish-speaking and Thai adventures.

Julie Titterington

Julie Titterington is a writer, editor, and native Oregonian who lives in the beautiful Willamette Valley with her husband and two small children. When she’s not writing or testing software, she spends her time reading early 20th century mystery novels, staring blankly at her iPhone, and attempting to keep her kids fed, clothed, and relatively uninjured.

Julie Titterington

Julie Titterington

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Team Bio Series – Melissa Manley (Small Biz Love)

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After I sent Melissa they Bio questionnaire, I understood she wouldn’t disappoint…and she certainly delivered. Her focus on detail is really as wonderful with this project because it is in her own reviews. mPOS takes over just like a Netflix marathon on cleaning day, and Melissa is really a key player for making everything easily understandable. To focus on everything she provides, Melissa expires next within our Team Bio Series.

Name: Melissa Manley

Title: Credit Card Merchant AccountOrCellular Payments reviewer

Hometown: Joliet, IL

Current city: Lenexa, KS

Education and background: I’ve got a B.A. in British along with a B.S. in journalism in the College of Kansas, however a bad internship convinced me that the newsroom wasn’t where I had been intended to be. And So I began out like a freelance author/editor and selected up lots of really random understanding on the way.

Merchant Maverick department/niche: I actually do some content for merchant services, but my expertise is actually in mobile payment systems. I’ve labored artist tables and also at occasions which use Square and PayPal for any couple of years. I additionally have numerous buddies who’re around the convention circuit or run home-based companies so I’m familar with the requirements of retailers who don’t their very own dedicated storefront.

How have you uncover Merchant Maverick?: Amad, who owns Merchant Maverick, found me, really. He contacted me on the freelance platform and requested about writing reviews. Used to do an example article about a bit of tech known as LoopPay, that has since been purchased by Samsung Pay, which is among the services I keep close track of. Therefore it kind of seems like I’ve come full circle, in ways.

Proudest professional moment: I believe my proudest moment was getting quoted within my first HARO (Help a Reporter Out) query for Merchant Maverick. I understand that I’m a specialist in mPOS and payments, but getting my first quoted response helped me think, “Wow, others can easily see that I’m a specialist too!”

Favorite Merchant Maverick publish/moment/chance: I visited college in Lawrence, KS, the type of town that’s very happy with its small companies. The culture applied off on me. Might and it is suburbs, where I’m now, have a similar kind of devotion to independent companies that Lawrence does. It’s really amazing. What does everything relate to MM?

Well, I recognized within my freelance work which i enjoy helping small companies from behind the curtain, in addition to supporting them like a customer. I’m really lucky by using Merchant Maverick, I’m able to continue assisting small companies, whether it’s pointing them toward the very best processing deals or simply increasingly experienced in the instalments industry and just how it impacts them. Cheesy, I understand — and I am not even keen on cheese — but it’s the reality.

Where do you turn when you are no longer working for Merchant Maverick?: I’m a giant geek, so I’m usually binging something from the sci-fi/fantasy/super hero persuasion. I’m also pleased to consult with you the good thing about 1700s, Belle Epoque, and Edwardian era fashion, or even the how to go about Harry Potter, Lord from the Rings, or any one of my other favorite books. I additionally volunteer in an anime convention. As being a well-rounded geek is essential, yanno?

You’re a brand new accessory for the crayon box. What color are you currently and why?: Can One be considered a rainbow swirl crayon? I really like rainbows and anything rainbow colored. They fill me with pleasure, and I’d like to share that pleasure with everybody else.

Favorite ‘90s song: Must i pick only one? Sigh. If I needed to name only one favorite, I’d opt for No Doubt’s “Don’t Speak.” But 90s music is my jam. The runners-up include songs from Smashing Pumpkins and also the Offspring. And Backstreet Boys.

Favorite night time snack? Frozen treats.

What exactly are three products in your bucket list?: Within the interest of diversity (and not simply to list out a lot of holiday destinations):

  • Go to the Loire Valley in France, particularly Chenonceau.
  • Write an illusion novel. I do not expect so that it is good (individuals childhood hopes for to be the next Tolkien or J.K. Rowling have lengthy since been abandoned), but I must write one.
  • Finish my to-read list. Just kidding. That’s not going to happen. But it’s a great goal to desire to.

Should you could travel back in its history and reside in a different era, which may you select and why?: Medieval Europe fascinates me, but it’s a tad too plague-y in my tastes. And So I think I’d prefer to skip ahead to Tudor England, that is only marginally better so far as health risks. However it comes with Shakespeare and Marlowe and also the Tudor Empire, and a few really amazing clothing. Failing that, I love to think I’d be considered a Jane Austen-esque heroine within the Regency era.

Mac or Home windows?: I’m solidly within the Home windows camp. And much more solidly within the Android camp.

Should you could either become invisible if you wanted or have the ability to fly, which may you select and why?: Flying, certainly. I believe being invisible (even if perhaps when needed) could be very lonely. Flying appears like more enjoyable and allows for additional super hero-y antics.

When we ever require a book recommendation or help with our businesses, Melissa is our go-to. We would like to spend time together with her for fun on saturday because she’s into some really fun stuff! Can One pre-order that “someday” fantasy novel? I’ve got a sneaking suspicion that it’ll be much better than Melissa is giving herself credit for.

For additional from Melissa, make sure to interact with her on LinkedIn.

Rebecca Bertone

Rebecca is really a marketing junkie who discovered her passion while finishing her Journalism and Media Studies degree at North Park Condition. She enjoys everything internet marketing, particularly social networking! To be the typical millennial, she’s building her career by checking up on the most recent trends and tools in communication to assist brand achieve their set goals. When she’s not tweeting or streaming. you’ll find her exploring her new house within the Off-shore Northwest, cooking, or making up ground around the latest Television shows.

Rebecca Bertone

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Team Bio Series – Elizabeth Cranston (Pocket Filled with Sunshine)

For those who have an item of purchase question, Elizabeth can answer it. I’d be prepared to place my cash on that (don’t allow me to lower Elizabeth!). The truth that she mentions the comradery and love she gets for that Merchant Maverick team can be a proof of how awesome an individual she’s. Elizabeth brings that like to her writing also it sure shows! Learn more details on the woman behind the POS in her own interview.

Name: Elizabeth Cranston
Title: Reason for Purchase Author
Hometown: Canby, OR
Current city: Canby, OR

Education and background: I attended Clackamas College and earned my Affiliate of Arts Transfer degree after which graduated having a bachelor’s degree in British from George Fox College.

Merchant Maverick department/niche: Reason for Purchase

How have you uncover Merchant Maverick?: Through speaking to a different author who accustomed to work here.

Proudest professional moment: Certainly one of my moments of pride had been adopted back on Twitter by among the editors for Entrepreneur. We’ve exchanged several witty conversations since also it makes me seem like I’m speaking to some celebrity! (Oh how employed by Merchant Maverick can change you!)

Favorite Merchant Maverick publish/moment/chance: I’d be remiss if I didn’t mention the truth that certainly one of my personal favorite facets of employed by Merchant Maverick may be the solid and understanding leadership we have previously mentioned and also the core support Personally i think coming from all my surrounding co-workers. My personal favorite publish is most likely your blog publish I authored known as Business Twitter 101: Establishing your Profile in five Steps. I put lots of effort into that publish and am very happy with it.

Where do you turn when you are no longer working for Merchant Maverick?: When I am not taking part in marathons (Netflix marathons, that’s), I like writing jokes, getting together with buddies, and researching new places, people, ideas, and things.

You’re a brand new accessory for the crayon box. What color are you currently and why?: Bottle regarding Yellow, if I possibly could bottle the sun’s rays I’d!

Favorite ‘90s song?: It’s a toss up between Killing Me Softly Together With His Song through the Fugees with no Scrubs by TLC.

Favorite night time snack?: I do not like eating at night time.

What exactly are three products in your bucket list?:
Learn to waltz and salsa dance.
Continue a legendary mix-country journey living van existence!
Fly an plane.

Who’d win inside a fight between Spiderman and Batman?: The Batman! Du nu nu nu nu nu nu nu Du nu nu nu nu nu nu nu! Batman!

Mac or Home windows?: Home windows completely baby!

Should you could either become invisible if you wanted or have the ability to fly, which may you select and why?: I’d certainly want so that you can fly! I suppose having the ability to soar over the earth using the wind hurrying using your face could be pretty exhilarating. Besides, if you are invisible you’d likely overheard things being stated in regards to you which were not so nice.

Elizabeth’s passion for the sun’s rays matches her sunny disposition! We’re so lucky to possess her as well as luckier that they may take a whole POS and break it lower for all of us in a single article. We’ll Netflix-marathon along with you every day!

For additional from Elizabeth, follow her on Twitter (the editor for Entrepreneur does!) or interact with her on LinkedIn.

Rebecca Bertone

Rebecca is really a marketing junkie who discovered her passion while finishing her Journalism and Media Studies degree at North Park Condition. She enjoys everything internet marketing, particularly social networking! To be the typical millennial, she’s building her career by checking up on the most recent trends and tools in communication to assist brand achieve their set goals. When she’s not tweeting or streaming. you’ll find her exploring her new house within the Off-shore Northwest, cooking, or making up ground around the latest Television shows.

Rebecca Bertone

“”

Team Bio Series – Chelsea Krause (Never Enough Coffee)

Accounting software isn’t always the simplest factor to know. Luckily (as well as for you!), we’ve Chelsea to interrupt it lower. Her current knowledge of accounting software stemmed from her desire to be learning something totally new. She’s motivated by attempting to know how things work. On the part, we would have liked to understand makes her tick, therefore we virtually sitting lower together with her to discover.

Name: Chelsea Krause

Title: Mind Accounting and Invoicing Author

Hometown: Santa Rosa, CA

Current city: Boise, ID

Education and background: I’ve got a B.A. in British having a concentration in Creative Writing I studied abroad in the College of Oxford.

Merchant Maverick department/niche: I mind the accounting and invoicing departments. I talk about everything accounting-related and check out my favorite to create a normally boring and confusing subject like accounting intriguing and simple for that everyday business proprietor to know.

How have you uncover Merchant Maverick?: Like a number of other in our authors, When i first learned about Merchant Maverick from the classmate attending college who labored for Merchant Maverick. Fun fact: Liz (our eCommerce author), Levi (of merchant services), and that i really accustomed to interact attending college too!

Proudest professional moment: I simply finished a cpa eBook, that we am really looking forward to! 170 pages (and nearly 100 coffees) later and that i couldn’t become more proud.

Favorite Merchant Maverick publish/moment/chance: My personal favorite Merchant Maverick moment was after i got the very first comment from the readers on the publish I’d written. That’s as soon as I recognized my reviews and posts are earning a positive change for small company proprietors. I loved that feeling–it’s what keeps me writing.

Where do you turn when you are no longer working for Merchant Maverick?: I really like going hiking and going through the outdoors with my hubby, but recently it’s been millions of levels out, so I’ve been avoiding the sun’s rays, studying books, and watching movies. I additionally love baking and watching a absurd quantity of the truly amazing British Bake Off. At this time my personal favorite recipe book is known as “An Unpredicted Cook book: The Unofficial Book of Hobbit Cookery.” To date, I’ve found that hobbits certainly been with them right with second breakfast and elevensies.

You’re a brand new accessory for the crayon box. What color are you currently and why?: Fire Orange. I love campfires. I possibly could stare in their mesmerizing patterns for hrs and whenever I’ve fire, I usually feel incredibly peaceful, happy, and warm. I’d wish to be this crayon because Hopefully I’m able to always leave people feeling peaceful, happy, and warm too.

Favorite ‘90s movie: Tarzan! I really like Disney movies, and you simply can’t beat Phil Collins.

Favorite frozen treats flavor?: Tillamook Mudslide.

What exactly are three products in your bucket list?: Seeing the aurora borealis, revisiting England, and writing a singular.

Who’d win inside a fight between Spiderman and Batman? Spiderman! I would lose buddies over this, but I’ve never been a Batman fan (sorry to the managing editor, Julie).

Mac or Home windows?: I made use of a classic dinosaur Mac to outlive college, but have lately upon the market my Mac and today use Home windows. I love really my PC to date, however i judge a pc on whether I must charge the battery again while I’m in a cafe, so…

Should you could either become invisible if you wanted or have the ability to fly, which may you select and why?: Flying! How may you avoid feeling the wind inside your hair, weaving with the pines, being over the mountain tops and something using the stars?

The coffee addiction is real with this particular one. If Julie does indeed disown her within the Spiderman factor, I believe her passion for Tillamook Mudslide might just help smooth things over. I’m calling it…next social gathering reaches Chelsea’s!

For additional from Chelsea, follow her on Twitter or interact with her on LinkedIn.

Rebecca Bertone

Rebecca is really a marketing junkie who discovered her passion while finishing her Journalism and Media Studies degree at North Park Condition. She enjoys everything internet marketing, particularly social networking! To be the typical millennial, she’s building her career by checking up on the most recent trends and tools in communication to assist brand achieve their set goals. When she’s not tweeting or streaming. you’ll find her exploring her new house within the Off-shore Northwest, cooking, or making up ground around the latest Television shows.

Rebecca Bertone

“”

Interview with Credit Card Merchant Account Consultant Adam Pflaumer

ep-consulting-logoI’d the pleasure of interviewing credit card merchant account consultant Adam Pflaumer over the past weekend. Adam and that i have labored together because the beginning of Merchant Maverick. I featured him in a single of my earliest articles, and we’ve hit them back since. He’s really solved the problem by helping cover their a number of your accounts and queries, so a number of you know him.

For individuals that do not know Adam, this interview can help you become familiar. It’ll also shed some light around the services that Adam offers, that we personally believe are invaluable.

Most retailers seem like the only method that they’ll reduce their charge card processing charges, is as simple as switching to a different provider, however that couldn’t be further away from the reality.

Without further ado…

Inform us a bit with regards to you Adam. How have you get began within this industry? What areas have you ever labored in & using what companies? What’s happening nowadays?

I started my career within the payments industry in 1994 selling merchant services to mother and pop retailers. I fell deeply in love with this dynamic industry and during the last 17 years I’ve labored with your industry leaders as First Data, Global Payments, Union Bank, and fasten Merchant Payment Services. Through the years I’ve been lucky enough to have labored within nearly all aspects of the instalments value chain. From sales, to underwriting, risk management, operations and just before beginning Air Talking to, I offered as president of Connect Merchant Payment Services.

So, you’re a free account consultant, right? So how exactly does that vary from a free account telemarketer? I ask because I have seen another guys that brand themselves as “consultants,” however , they’re just sales people that actually work for just one particular charge card processor.

Air Talking to is definitely an expense management firm and never a charge card processing company.

You will find 4 major variations

First, unlike a processing company which makes their cash by means of processing charges the merchant pays, we really work with our merchant client and our charges are based on incremental income that people ship to them by means of reduced charges. Our interests are congruent using the merchant’s, for the reason that both of us wish to minimize this cost. Processing companies and also the retailers have conflicting interests, the merchant really wants to pay less than possible, and also the processors need to make whenever possible from each credit card merchant account.

The 2nd greatest distinction between what we should do being an expense management firm focusing on the instalments industry versus. a repayment processor is that we’re not to get retailers to change processing companies. We play an unbiased role with regards to their processor. Actually, over 90% in our clients never need to change processing companies. We’ve labored with virtually every processing company available and just about all are extremely cooperative. Even though the processing information mill not thrilled concerning the decrease in margin that always ensues whenever we become involved, they are doing take advantage of a significantly longer and relationship using their merchant plus they no more need to bother about a rival stealing their client according to cost. Whenever we use their client, they get an infinitely more informed and assured client who’s less inclined to ever leave. From the merchant’s perspective they’re relieved they do not need to alter companies to attain optimal savings. They not just gain incremental make money from our services, they also gain the reassurance understanding that this expense category has truly been minimized.

The 3rd major difference is the fact that because we have “skin within the game” when it comes to reducing this cost, we allocate some time and sources to examine transactions each month to recognize and connect transaction types which are qualified to obvious at lower costs according to Interchange compliance along with other factors. Some processors provide a general summary of good practices to follow along with, it really isn’t achievable neither is it within their welfare to handle the facts every month once we do. That statement isn’t designed to villainize the processing companies but instead to condition an undeniable fact that they would need to staff so much more people to get this done their expenses would usurp almost all of their profits. The processing information mill in the industry to supply credit card merchant account processing, not manage granular details for all of their merchant clients. It’s the responsibility from the merchant to get this done, but there’s an enormous gap with regards to the expertise and time required to get this done regularly so we cover that gap with respect to our merchant clients.

Finally, the 4th major difference is the fact that because we are a cost management firm and never a processing company, we look for solutions beyond exactly what the processors have to give you when it comes to alternative payment methods. You probably know this, since processors make their cash from processing charge card transactions, they aren’t wanting to introduce new payment techniques that may potentially cannibalize the revenues they create from processing charge cards. We stay on the top of all of the payment industry trends then when technologies do emerge that can help our client’s save, we not just recommend them, we really be part of the price of applying them.

Are you able to explain the services you provide to all of us? Particularly, the way your credit card merchant account fee reduction services work? Most retailers that I’ve spoken to have no idea that something similar to this exists.

Sure, only one factor I can’t help commenting on may be the phrase “merchant account fee reduction.” Many retailers possess a misconception that we’re simply expert negotiators. In fact there’s much more which goes into what we should do than negotiating using the processing companies. Typically, only 1 / 2 of the incremental savings dollars originates from achieving better prices terms. Another half originates from Interchange management so when appropriate, the development of technologies and procedures that reduce this cost much more.

The easiest method to describe the way we use our clients is the fact that we become their in-house expert about this expense category. As an attorney knows what the law states, an accountant los angeles knows tax code, we all know the instalments industry. Rather of charging our client on an hourly basis, we charge according to results, i.e. the extra income produced by our expense reduction services.

Have your customers had any success? Quite simply, do you use it?

Yes, there exists a 100% rate of success in lessening costs for the clients. Keep in mind, however, that just before getting on the client we make sure that there’s indeed the absolute minimum threshold of savings to warrant our efforts. Over 80% from the accounts we review do be eligible for a our services. Typically we could hand back roughly $11,000 in income by means of reducing this cost. Like I pointed out before, up to 90% in our clients don’t change processors. Then when you speak with any one of our customers, they will explain that it’s a no-brainer an investment is $, how long on their own finish is under half an hour typically, and also the incremental savings/profits derived is fairly substantial. We’ve got some clients which have reduced their credit card merchant account costs by over $100,000 yearly, and a few less than $3,000 yearly, which is brand new found money.

We have a number of testimonials around the Air Talking to website, but there’s a couple of in your site too.

True. They are available in your comments ought to portion of the this short article.

So, exactly what do you charge for the services?

The majority of our clients pay us on the contingency or pay-per-performance basis where we be part of 50% from the savings that people create over 24 several weeks. This is actually the most widely used if our services don’t return incremental cash flows because of this cost reduction, then there’s free. It’s all upside without any downside.

We’re getting increasingly more Do-It-Yourself’er business proprietors, CFO’s, and Controllers that do by themselves, however they realize it normally won’t understand what it normally won’t know, and they’ve retained our firm to examine their situation, and educate them everything they require for his or her particular business situation to do this by themselves. In these instances we all do focus on an agreed retainer and provide them the data and materials that they’ll have to effectively get it done themselves.

Could it be something which a merchant can perform by themselves?

We discover that many retailers have previously done an excellent job in searching for and negotiating processing charges but we are able to more often than not reduce this cost substantially more. There are plenty more complexities for this industry than retailers know. Just before dealing with our clients almost all are believing that there’s simply no savings available, however, a couple of several weeks and many 1000s of dollars later, they’ll be the first one to tell you just how there’s a lot more for this compared to what they ever understood.

To work in internet marketing, you need to know what this particular service really costs the processor. You should know their break even costs, after which you should know the margin tolerance given each specific account’s risk exposure. You should know Interchange Compliance inside and outside, and you have to keep on the top of emerging technologies and solutions inside the payments industry. I’ve been within this niche for almost twenty years now and you will find still a few things i learn. Without deep industry expertise a merchant could have a false feeling of security they have done everything there’s to complete, but in fact retailers are consistently and unknowingly dripping profits.

One factor your potential customers might want to consider knowing is that we’re not far from releasing a 146 page how-to steer and video known as “The Smart Merchant’s Help Guide To Reducing Credit Card Merchant Account Fees” that will give most retailers the data they should be much more good at reducing this cost. Update: You’ll find Adam’s eBook here. Make use of the coupon code merchantmaverick have it for $79 rather of $97.

Your house I’m going to sign an agreement with a brand new processor. Which kind of term do you consider is affordable? 1-year, 2-years, -years?

The word from the agreement far less important compared to effects of smashing the term. As lengthy because there are virtually no early termination charges, then your longer the word the greater.

What about a cancellation fee?

Most processors will accept waiving their early termination fee entering a brand new account. Most early termination charges are pretty innocuous, no more than $300 approximately, but I’m a believer within the old fashioned method of conducting business. If your processor provides ideal prices terms with excellent service, they shouldn’t must have an earlier termination fee to have their customer. There’s one sort of early termination fee which needs to be prevented. There are just a couple of processors which have it, but it’s vicious. It’s the liquidated damages early termination fee which helps the processor to charge the forecasted lost revenue through out the agreement term. Fortunately merely a couple of processors have this kind of early termination fee. I’d never recommend signing this kind of agreement. Trust me you will find an limitless quantity of great processing companies available who’d happily provide services with no early termination fee. Most of them are indexed by your reviews, so that your readers shouldn’t have trouble finding one.

Finally, if Merchant Maverick readers desire to use the services you provide are you prepared to offer some kind of discount?

Fortunately, we’re in a point where there’s such a good amount of companies individuals who love our concept and therefore are keen to reducing this cost category that we’re literally turning away some business today that people might have leaped at 4 years ago, whenever we first began. We’re in a point a where most of us have we are able to handle but when all of your readers arrived at us searching for help, and when they tell us that they are referred from Merchant Maverick, we’ll try everything we are able to to assist them to. The easiest method to do that would be to send us an email by using this designated email maverickreferral@epconsulting.com and we’ll move your readers towards the “front from the line” to determine the way we might help them. Any friend from the Maverick is really a friend.

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Interview w/ Bridge Pointe Group’s Robert Alandt on Fraud and Chargeback Management

bridge-pointe-group-logoLately, I’ve been doing a lot of research about payment card security and exactly what falls under that umbrella. Around I know of the fundamental procedure for merchant services, payment security continues to be a brand new subject for me personally.

The greater I learn, the greater I recognize that fraud and chargebacks really are a very pricey a part of accepting charge cards. An expense that may be reduced when we take time to address them. I intend on writing more extensively about all this within the very close to future, but to kick things off for the time being, I made the decision to create Robert Alandt in the Bridge Pointe Group to speak to us about fraud and chargeback management. Robert has spent 23 years within this industry, and because the former VP of Visa, Corporation. in Bay Area, he most likely knows a factor or more concerning the subject.

Robert, provide us with a fast background of the items your organization does. Preferably, within the easiest, most understandable possible way. I know the majority of my readers (much like me) are newbies within the subject.

Plain and simple the Bridge Pointe Group works together with smaller sized and mid-sized card-not-present (CNP) retailers to mitigate their chargebacks that derive from payment card transactions.

Chargebacks could be associated with fraud, cardholder disputes relating for their purchases, or a mix of the 2. Whenever a chargeback occurs, the merchant not just doesn’t get compensated for that product they offered, they may also incur additional charges and expenses levied by their payment card processor. It’s possible to reason that the merchant’s processor includes a conflict of great interest with regards to helping their merchant reduce chargebacks given that they earn money whenever a chargeback occurs.

In comparison, in the Bridge Pointe Group we’ve not one other interest what is the best for the merchant and exclusively behave as their advocate to recognize methods for reducing their chargebacks and connected expenses. Chargebacks can’t entirely be eliminated but they may be reduced for each merchant available. Our pricing is minimal when compared with what we should can help to save the merchant in losses because of chargebacks.

Exactly what do the thing is because the greatest challenge for CNP retailers today? Strictly from the fraud and chargeback management perspective.

Regrettably, how a rules are presently structured through the global payment card systems, CNP retailers are often responsible for any fraud occurring. This differs from the credit card-present (Clubpenguin) retailers in which the card providers usually assume liability for transactions when fraud occurs. The greatest challenge we have seen for small , mid-sized retailers is the possible lack of understanding they’ve with regards to mitigating fraud and chargebacks. They already know they receive chargebacks, but frequently it normally won’t know why and much more frequently, it normally won’t understand what they are able to do in order to reduce them. The smaller sized the merchant is, the less support and help they receive from everybody. Retailers want to pay attention to their business and never getting to get a specialist on chargeback reason code 83 for instance.

Are you able to offer some quick tips or guidelines that retailers can use immediately to assist mitigate fraud or reduce chargebacks?

Chargebacks are generally caused by fraud someone I did not authorize used my payment card to conduct a transaction. Or those are the consequence of some issue the cardholder had having a transaction they conducted I do not recognize this transaction, the item I got myself is defective, Irrrve never received my merchandise, etc.

At least every CNP merchant should use their processor to completely make use of the following fraud prevention tools: Address Verification Service (AVS), card the three verification, verified by Visa/Secure Code from MasterCard.

The easiest method to try to reduce chargebacks associated with other kinds of cardholder disputes would be to communicate whenever possible using the cardholder through the entire purchase process e.g. send the cardholder an e-mail to verify an order and then tell them whenever they can be prepared to receive their merchandise. Even the merchant should allow the cardholder to make contact with them when they have any difficulties with their purchase. One method to do that is so that the retailers telephone number is incorporated within their billing descriptor. When the cardholder can’t contact the merchant easily they will probably contact their issuer who’ll send a pricey chargeback towards the merchant to dispute the transaction.

Are you able to recommend any online tools that will assist with fraud monitoring?

I pointed out a few of the fundamental fraud minimization tools above that each merchant should utilize at least. As part of this they ought to review their policies when working with these power tools. For instance what’s going to they are doing once they get a “no match” reaction to a card the three verification? For many retailers these power tools are sufficient. For other people, additional tools may be needed like a sophisticated fraud scoring system for every transaction. The key point would be to implement the correct quantity of fraud prevention tools. There’s pointless to purchase greater than you’ll need as there’s to incur fraud because current tools are insufficient. What we should do in the Bridge Pointe Group would be to help CNP retailers find the correct degree of fraud tools after doing an analysis of the fraud and chargebacks.

If my readers want to understand more about fraud and chargeback management, what sources would you recommend?

In case your readers wish to lean much more about mitigating fraud and chargebacks the Sources page on the website has a lot of information which they are certainly not getting using their processors to assist them to. The Sources page contains from transaction flows so they know how the payment card process works, to descriptions from the common fraud tools open to CNP retailers, to descriptions from the chargeback reason codes, to links towards the operating rules for that global payment card schemes for example Visa and MasterCard. Online we have your blog that people use to tell readers about issues, trends, and rule changes that may affect them. Finally, there a few organizations that CNP retailers should consider joining that also have many sources, the Merchant Risk Council (MRC) and also the Direct Response Forum (DRF).

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Thanks Robert! To understand more about the Bridge Pointe Group visit the website at: world wide web.bridge-pointe-group.com.

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Interview with Credit Card Merchant Account Consultant Mike Shatz

the-merchants-guide-logoMike Shatz has TheMerchantsGuide.com. His website offers both content and services for individuals that are curious about being familiar with credit card merchant account charges. He’s a magazine known as “Understanding Credit Card Merchant Account Charges in Card Not Present Environments” which I’ll be reviewing soon.

I asked him to provide us with a rundown of the items he offers. Due to the fact I believe it’s something that may be necessary for a number of my readers.

I’ve spoken in regards to you inside a previous article, however if you simply don’t mind, are you able to help remind us of what you are, and just what you need to do?

By means of introduction, I’ve spent the final twenty years working online, e-commerce and payments industries. Obviously, nowadays, they all are interrelated. I’ve been very centered on payments within the last ten years, totally on the obtaining side. I’ve therefore had an chance to utilize more than a 1000 retailers, small and big. Generally my goals will be to lower costs and/or boost the retailers processing efficiencies. These frequently go hands-in-hands.

Your focus is on card-not-present (CNP) retailers, is the fact that correct? Do you train with card-present (Clubpenguin) retailers whatsoever?

I’d state that several different retailers I’ve helped are mainly CNP. I truly cut my teeth at Litle & Co., that is a mega-boutique payment processor for CNP retailers. Nowadays, however, most retailers are multichannel, and also have some brick-and-mortar (read: charge card terminal) locations. I wouldn’t tell you they are a specialist on terminals, however, the principals for lowering costs are identical though – they’re driven by Interchange rates. With terminals, this offers quite a bit related to programming and hang-up.

You’ve also written a magazine about “understanding credit card merchant account fees” for card-not-present retailers. Do you know us a bit by what readers can get from this?

Well, there’s two audiences with this guide. The very first, that I’d initially intended the guide, is retailers. It really explains the way the charge card systems work when it comes to charges, and lays lower an in depth mathematical roadmap that enables these retailers to perform a lot that belongs to them analysis. The guide includes many formulas and examples as well as features a sample spreadsheet. An unintended audience for that guide is payment professionals themselves. Actually, I sell more guides to processors and ISOs than I actually do retailers – even employees from the charge card associations.

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Thanks Mike! To understand more about Mike’s services, visit TheMerchantsGuide.com. You can buy his book here.

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Merchant Maverick Team Bio – Liz Shell (The Indoor Mountain Climbing Expert)

With sites like Amazon . com showing everybody that eCommerce is the clear way of the long run, we&#8217re confident this lady should never be from employment. Now, we become familiar with our next subject ringleader, Liz Shell! Not just is she a printed eBook author, she&#8217s additionally a bilingual indoor mountain climbing aficionado. Continue reading to understand more about Liz!

Name: Liz Shell

Title: Lead eCommerce Author

Hometown: Vancouver, WA

Current city: Portland, OR

Education and background: I’ve got a BA in Spanish and British from George Fox College.

Merchant Maverick department/niche: Sometimes in Merchant Maverick’s eCommerce category. It’s my job to analyze, test, and review all of the largest shopping cart software software (and a number of minimal popular ones). I additionally write articles on eCommerce-related subjects like enhancing your email strategies and boosting site Search engine optimization.

Lead eCommerce writer, Liz Hull, loves to rock climb!

How have you uncover Merchant Maverick?: I discovered Merchant Maverick through personal connections. Bianca Crouse and that i really was once roommates. She explained about this company online she was dealing with, after I finished college, I sent over my resume.

Proudest professional moment: My proudest moment was most likely seeing the finished draft of my eBook, The Beginner’s Help guide to Beginning a web-based Store. Considerable time and entered that book, and i believe it’ll be considered a helpful guide for completely new retailers.

Favorite Merchant Maverick publish/moment/chance: Since I’ve began employed in eCommerce, I’ve been pretty much captivated by Amazon . com. I authored articles some time back about FBA (Fulfillment By Amazon . com), which offered me a great excuse to look at All the videos Amazon . com has ever released regarding their warehouse management. Now i know entirely an excessive amount of about Prime shipping.

Where do you turn when you’re no longer working for Merchant Maverick?: When I’m not busy typing away, I love to spend time visiting with buddies, cooking, and mountain climbing. By “rock climbing,” I am talking about mostly indoor mountain climbing. Wet Portland doesn’t permit a great deal of outside excursions, though I’d like to do more outside climbing later on.

Favorite early 2000s song: I had been a diehard The American Idol Show fan within the show’s beginning, so I’d most likely are saying Kelly Clarkson’s “A Moment Such As This.”

Favorite ‘90s movie: Toy Story. I had been a child within the 90s, and so i was the right age for those three from the Toy Story movies. I maintain that it’s among the best animated trilogies up to now.

Lead eCommerce writer, Liz Hull, also loves to travel! Favorite frozen treats flavor?: I spent a while in The country a few years back, even though I had been there, my eyes were opened up to everything about nut-flavored gelato. I really like everything: walnut, hazelnut, pistachio, almond. However the best, undoubtedly, is pine nut gelato. If a person could point me towards the nearest supermarket that sells it, that’d do well.

What exactly are three products in your bucket list?: Learn another language. Educate British abroad. Perfect the tango.

When you pick your theme song, what will it be?: Keep in mind that scene in Disney’s The Emperor’s New Groove when Kronk hums their own stealth music? That.

Mac or Home windows?: I personally use a Mac, however i try to steer clear of this type of fight.

Should you could either become invisible if you wanted or have the ability to fly, which may you select and why?: Every birthday since i have was four, I’ve wanted to fly. I don’t think I possibly could ever avoid the chance.

If anybody knows where you’ll get pine nut flavored gelato, give Liz a shout on Twitter or LinkedIn. We&#8217ll be too busy trying the rest of the flavors she pointed out and planning our next mountain climbing lesson!

Get up to date on the remainder of we Bio Series posts and remain tuned for additional!

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Merchant Maverick Team Bio – Bianca Crouse (The Virtually Sourdough Bread Master)

&#8220Department mind&#8221 is really a stuffy title! I love category point man, subject captain, or subject ringleader far better. Our Merchant Maverick team bio series continues with this first leader from the pack, Bianca Crouse. Not just is she incredibly friendly and also the best example of the team player, she also began another category. Continue reading to understand more about Bianca.

Name: Bianca Crouse

Title: Mind Loans and Finance Author

Hometown: Nooksack, WA

Current city: Salem, OR

E&quotI deal with anything that has to do with getting business funds&quot -Bianca Crouseducation and background: BA in British from George Fox College

Merchant Maverick department/niche: I cope with something that is due to getting business funds.

How have you uncover Merchant Maverick?: I had been classmates with an individual who used to get results for Merchant Maverick. She tell me that Merchant Maverick was searching to employ.

Proudest professional moment: I’m pretty happy with beginning the factoring invoices category. I believe factoring is really a helpful resource, but there isn’t greatly details about it on the web.

Favorite Merchant Maverick publish/moment/chance: We’d a group meetup a couple of several weeks ago it had been fun to satisfy the majority of the team personally.

Where do you turn when you’re no longer working for Merchant Maverick?: Mostly watching an excessive amount of TV. Sometimes I am going outdoors.

Favorite early 2000s song: When I would be a pre-teen in early 2000’s, I believe I’m obligated to state my personal favorite song is Oops Used To Do it Again.

Favorite ‘90s movie: I love horror movies, so most likely Scream.

&quotI occasionally go outside&quot -Bianca CrouseFavorite frozen treats flavor?: Certainly cookies and cream.

What exactly are three products in your bucket list?: I must visit a sperm whale personally (because Moby Dick), I must possess a Split Rock plant (simply because they look awesome), and I must go paddleboarding (since it looks fun).

When you pick your theme song, what will it be?: I’ve always loved It’s Still Rock ‘n roll in my experience by Billy Joel.

Mac or Home windows?: At this time I’m on Linux, because I’m too cheap to cover an OS after i could possibly get one free of charge. But when I needed to choose&#8212Windows, because they’re less expensive than Macs.

Hidden talent?: I’m able to make good sourdough bread like 80% of times. And when you don’t mind flat protuberances, I’m able to make good sourdough 100% of times!

We&#8217re all directly into help Bianca check off individuals three things on her behalf bucket list, as lengthy as she isn&#8217t responsible for the street trip music. For additional from Bianca, follow her on Twitter and LinkedIn.

Stay tuned in for additional team bio series posts on the category leaders and all of those other Merchant Maverick team. Should you missed a week ago&#8217s bio, take a look at what Managing Editor, Tom DeSimone, needed to say.

The publish Merchant Maverick Team Bio &#8211 Bianca Crouse (The Virtually Sourdough Bread Master) made an appearance first on Merchant Maverick.

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What’s Search engine optimization and So Why Do I Want It?

What Is SEO

Search engine optimization means Internet Search Engine Optimization.

The fundamental concept is the fact that search engines like google &#8211 regardless of how smart &#8211 still need some help being aware of what an internet site is all about and just how relevant the web site would be to what individuals look for.

That&#8217s the fundamental definition &#8211 but here&#8217s an easy method to actually comprehend the concept, the procedure, and why your company or organization needs Search engine optimization &#8211 and the way to be considered a smart consumer from it.

What Search engine optimization Is Within Normal British

Imagine you’re holding selection interviews.

You’ve 3 candidates.

The very first guy demonstrated up with no resume, with no resume cover letter, and without references. (And that he would be a bit underdressed).

The 2nd guy demonstrated track of a resume all so as, but no solid references. However, you constantly a great conversation with him, coupled with an over-all sense about him.

The 3rd guy, however, demonstrated track of an ideal resume &#8211 interesting, readable, and super-relevant. He placed a collection of references (from a variety of highly-qualified people) in your desk.

Then, whenever you discovered his name &#8211 you can swear up and lower you had heard his name somewhere &#8211 in a bar, charitable organization, church &#8211 somewhere.

Let’s suppose additionally you in some way understood that three would work as well within the finish.

Who’d you hire?

The 3rd guy &#8211 clearly. Why? Since you know without a doubt

Search engine optimization is much like helping your site having a &#8220Google Interview.&#8221

If somebody looks for [Example Term], google’s-bot scurries around its Index trying to puzzle out which website is easily the most relevant website compared to that search.

If your site is relevant &#8211 and it is enhanced (ie, provides all of the right signals) then, odds are, your site will rank greater on the internet and increase website traffic for individuals searches.

Here&#8217s The Reason Why You Need Search engine optimization

In case your website has good Search engine optimization &#8211 you’ll stand out from competing websites that Google may not be fully confident about. Quite simply, you&#8217ll &#8220get the task&#8221 of answering that search.

You’re going to get more traffic aimed at your website, and much more customers from individuals visitors (as your site will apply to what they need.)

The entire process of Search engine optimization

Now, its not all example could be pressed way too hard &#8211 however the example with the interview can continue to go pretty far.

So let&#8217s utilize it so that you can really understand Search engine optimization &#8211 and be a good consumer.

Site Setup, ie &#8220Dressing Well + Standing On Time&#8221

This task may be the first filter of Search engine optimization. There’s a couple of basics you need in position for Google not to to rule you out of trouble.

It doesn&#8217t have to win any design awards, however your site can&#8217t seem like it&#8217s from 1999. Possess a professional design.

Have your personal relevant website name &#8211 it&#8217s $10 dollars and [yourname.com] looks so a lot better than [mybusinesssite23.freewebsites.com].

Your website must load rapidly. Again, you don&#8217t need to win awards, every second beyond 3 seconds spent loading is really a penalty. Purchase good hosting, and slim lower the graphics, video, etc.

Don&#8217t load a website landing page in Flash. This isn&#8217t 2001. Besides nobody worry about your animation &#8211 but people really hate them.

And Check Engines hate them as well. It&#8217s like beginning a job interview as if you&#8217re entering a WWE match &#8211 wrong place, and wrong time.

Now that you’ve got the fundamentals lower &#8211 let&#8217s move ahead&#8230

On-Page Optimization, ie &#8220The Resume&#8221

This task is establishing your website &#8211 the Web coding &#8211 to ensure that Google and Bing can see and comprehend it better.

This means using good &#8220human-first&#8221 content and keywords within standardized formatting, or &#8220markup&#8221 so the search engines like google can crawl and understand your website better.

On the resume and resume cover letter, you need to write the information in order that it&#8217s highly relevant to the readers &#8211 without laying, over-exaggerating. etc. You need to give a relevant (no strange industry jargon) description of what you are and your reason for highly relevant to a situation.

It&#8217s exactly the same way with On-Page Optimization. No keyword-stuffing, no exaggerations, no content that will confuse the readers &#8211 just relevant content within formatting that allows search engines like google to know your website&#8230 so that you can rank well for relevant searches.

Off-Page Optimization, ie &#8220References&#8221

This task &#8211 like references &#8211 is an essential, but the most challenging part of Search engine optimization.

Just like a job interview &#8211 plenty of great references can overcome most other things done poorly &#8211 despite the fact that usually good references accompany a great resume and resume cover letter.

But, like good, high-quality references, are earned &#8211 not bought or lied about.

Within the eyes of Google and Bing, a &#8220natural&#8221 (ie, not bought, spammed, or stolen) link in one site to your website is really a signal from the relevance of the site.

And also the greater quality the greater (as being a job reference).

Off-page optimization, much more than you are on-Page optimization, is really a lengthy-term process. It may&#8217t be carried out in a weekend. Much like references, the very best links are earned from blogs, newspapers, industry sites, etc, etc.

But, succeeded within the lengthy-term, Off-Page Optimization can dramatically help you to get more (free!) visitors from Google and Bing.

Social Signals, ie &#8220Water Cooler Talk&#8221

Imagine overhearing someone telling a tale about how exactly [example person] did [amazing factor]. Honest &#8211 no written or formal indications, just casual talk. Or seeing [example person] really doing [something amazing]. Then getting [example person] are available in to have an interview.

The job interview has already been done, right? You&#8217ve been sent about the subject &#8211 not from the written reference or perhaps a resume cover letter, but from your uncontrived conversation or situation.

That&#8217s why Google and Bing love social signals &#8211 from YouTube, Twitter, Facebook, Google+, LinkedIn, Yelp, review sites, and all sorts of others.

When real people discuss your site in normal language in regular existence &#8211 the various search engines realize that&#8217s a sign of something valuable.

More and more, the various search engines use social signals to find out real value and also the relevance of the website.

You can engage in this by&#8230

  • Supplying great product+services
  • Finding yourself in the best places
  • Encouraging people to speak about you

You&#8217ll not just obtain the natural worth of social networking &#8211 but the bonuses on search engines like google.

The Why And Recap of Search engine optimization

90+% of consumers research products, services, and firms online. They are doing it through Search.

You will need to be within the search engine results if somebody is searching for your products or services.

It&#8217s costly to obtain there through ppc, so it seems sensible to invest time and money ensuring your internet site is enhanced and prepared for this&#8217s &#8220interview.&#8221

For those who have any queries and have any comments &#8211 tell me below within the Comments section below!

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