3 Website Builders with Free eCommerce

free ecommerce

Website builders have evolved in sophistication because the days when tossing some text facing sparkly wallpaper sufficed like a online presence for any major corporation. Advancements in technology and style, combined with the revolutionary concept that one shouldn&#8217t need to find it difficult to read red text against a print background, have required a far more technologically rigorous variety of website builder. The marketplace has taken care of immediately meet this demand, and as a result an internet site builder like Squarespace is robust enough to count The new sony and Target among its clients.

However, there&#8217s grounds I take a desire for website builders, and contains nothing related to the requirements of big business. Just the opposite: website builders are, and probably always will be, mainly an answer for that 99%. When confronted with a constantly-more-predatory capitalism that forces the downwardly-mobile masses to forgo such quaint concepts as dreams, hobbies, and leisure for that quest for ever-longer and ever-more-pitifully-compensated working hrs, website builders are among the couple of tools readily available for the strain-ridden neo-proletariat to produce an authentic idea into this criminal world. With an eCommerce-enabled website, the typical Joe/Jane could even cover the cost of some greatly-needed cash quietly.

For individuals people walking budgetary tightropes, however, spending $18-$35 dollars per month to have an eCommerce website may be a bridge too much. Fortunately, there’s a couple of website builders available that provide free eCommerce. That&#8217s right: free eCommerce! Now, you&#8217ll be restricted to a small amount of products, and, of course with free website builders, you&#8217ll need to endure just a little advertising in your site along with a company-branded URL. As my mantra goes, &#8220If the merchandise is free of charge, then you’re the merchandise.&#8221

Pointless to state, free eCommerce isn&#8217t likely to be a beautiful solution for businesses with money to invest on the more completely-featured online shop. This short article isn&#8217t fond of them, though. It&#8217s fond of the hobbyist, the dreamer, the amateur crafter wanting to sell a couple of products quietly with zero capital investment. An eCommerce Festivus Throughout Us, for a moment.

Let&#8217s check out three website builders that provide eCommerce functionality having a free subscription: DudaOne, Jigsy and SimpleSite. A new comer to website builders and unsure on how to setup your free eCommerce? Don&#8217t worry. I&#8217ll help you through it. Ends up, it&#8217s not too hard!

DudaOne

free ecommerce

With nice templates, great design versatility, impressive features and mobile-responsiveness, DudaOne is regarded as the impressive website builder available that provides free eCommerce. Founded this year by Big Lebowski fans Itai Sadan and Amir Glatt (they named their company Duda following the Dude), DudaOne is really a effective website building tool having a free package that’s outstanding in the generosity. &#8220You get that which you purchase&#8221 just doesn&#8217t apply here. Take a look at what you’ll get free of charge:

  • Natively Responsive Website
  • Limitless Use of inSite
  • Limited Analytics and Tracking
  • Website Hosting on Amazon . com Cloud
  • Community Support
  • Branded Duda Domain
  • Duda Ads
  • 10 Product Store
  • PayPal, Stripe &amp Global Gateway Payment Providers
  • Two Product Groups
  • Order and Customer Management Tools

Not just is DudaOne handsomely-featured in the free level &#8211 it&#8217s intuitive and fun too. Once you pick one of DudaOne&#8217s 67 responsive templates (you may also preview each template in desktop, tablet and/or mobile mode before selecting one), you&#8217ll locate an editor that resembles individuals of numerous contemporary website builders, although it&#8217s specified by probably the most intuitive possible way. With choices to save/preview your website and undo/redo your edits located across the top bar and drag-and-drop content elements located across the left from the screen, it won&#8217t get you lengthy to obtain the lay from the land.

The Look option around the left reveals an array of choices to fine-tune the feel of your whole website. Alter the color scheme, text style, navigation options, background image and much more &#8211 your design edits is going to be applied site-wide to help keep the feel of your site consistent. The Add Element button, just beneath Design, reveals a group of content elements that you could plop right on your site. From the contact page to some photo gallery to some Twitter feed to some restaurant menu to Yelp reviews, there&#8217s lots of addable content found. Further lower the left-hands list, you&#8217ll look for a button to give a blog, a control button to include inSite functionality &#8211 a once-premium feature that allows you to create factors that appear only if certain the weather is met, just like a marketing box that appears only on certain days each week &#8211 and, obviously, a control button to include eCommerce!

Most abundant in comprehensive free eCommerce you&#8217ll get in any free website builder, DudaOne strikes a particularly generous tone that needs to be appreciated by free riders everywhere. Click on the button to include eCommerce and also you&#8217ll be brought with an eCommerce setup walkthrough that holds your hands because it leads you thru establishing your shipping/payment options and helps you add as much as ten products (either physical or digital) to become offered, A wealthy group of payment choices are available, from Stripe&#8211 or Global Gateway-powered charge card processing &#8211 to Paypal to a number of offline payment options (checks, money orders, etc).

I adore this is free? Used to do? OK, just checking.

Like a tool for creating responsive websites with eCommerce for that cost of nothing. DudaOne is first rate. Read my full overview of them here and find out why DudaOne is worthy to connect itself towards the cultural legacy from the Coen siblings&#8217 most impactful film.

DudaOne abides.

They&#8217re only some of the company offering free eCommerce using their website builder, though. Allow me to provide you with the skinny on another such builder, Jigsy.

Jigsy

free ecommerce

Jigsy is really a fun, flexible website builder, even though it&#8217s less sleek or as completely-featured as DudaOne, it&#8217s still a awesome website builder having a great blogging oral appliance, through integration with Ecwid, free eCommerce. Founded by Dave Shworan in 2007 and located in Bc, Jigsy can be a small fish within the website builder ocean, however it&#8217s an excellent tool for that wealth-challenged. This is exactly what you receive having a free Jigsy subscription:

  • 25 MB Storage (puny, I understand)
  • 5 Pages
  • 1 Website
  • Jigsy Advertising
  • Branded Subdomain
  • Limited Components
  • 10 Item Ecwid Store

Jigsy provides you with an enormous 321 templates to select from, which means you&#8217re prone to find something which meets your needs, whatever they could be. When you&#8217re within the editor, you&#8217ll observe that all of your editing choices are organized along the top screen. Choices to preview your site in desktop, tablet or mobile mode (both in landscape and portrait mode), edit your site&#8217s theme, and add content are there. What&#8217s not there’s some undo/redo buttons for editing. It&#8217s among the greatest drawbacks of Jigsy&#8217s editor, however it&#8217s still an enjoyable and simple website building tool.

The &#8220Add Happy To Page&#8221 button towards the top of the page reveals all of the content blocks you are able to drag on your site. All of the expected pieces exist: a photograph gallery, a message form, your blog (that is excellent indeed), video players, a Flickr gallery, and so forth. Jigsy doesn&#8217t have features as awesome as DudaOne&#8217s inSite, though.

Let&#8217s arrive at the reason you&#8217re here: the disposable eCommerce. Click on the eCommerce button underneath the &#8220Add Happy To Page&#8221 option and also you&#8217ll find three Ecwid widgets: an Ecwid product listing, product search and shopping bag. Whenever you place these elements on your page, you&#8217ll be directed to setup a forex account with Ecwid, then you&#8217ll have the ability to supply to 10 products to market in your Jigsy website. Because you&#8217ll work through a 3rd party, it&#8217s less seamless of the free eCommerce solution as those of DudaOne, however it&#8217s not really a difficult process. You&#8217ll still need to undergo Ecwid to setup your payment processors and so on, though.

While Jigsy isn&#8217t as well-featured as DudaOne, it&#8217s still an excellent option should you&#8217re searching to, say, begin a free website having a nice blog that provides a couple of products for purchase. Also it&#8217s an enjoyable experience to use goofy animations for your content, even when only for your temporary amusement. Read my Jigsy review to understand more about them.

Last and, sadly, least, there&#8217s SimpleSite!

SimpleSite

free ecommerce

Birthed in 2003 by Morten and Jacob Elk in Denmark, a rustic so united nations-American and uncivilized they don&#8217t even give their citizens the freedom to visit bankrupt from medical expenses, SimpleSite is, as suggested by its name, simple. It had been created of being an easy website solution for &#8220Mr. and Mrs. Denmark,&#8221 which conjures pictures of a beautiful tall blonde couple nobody love their pea soup. Regrettably, SimpleSite doesn&#8217t appear to possess evolved much since 2003, and it is now rather out-of-step with all of those other industry. They are doing, however, bear the excellence to be among the couple of website builders offering free eCommerce, as well as for that, I’ll raise a toast in direction of Copenhagen.

SimpleSite provides the following using their free plan:

  • 15 Pages
  • 300 Images
  • 600 Seconds of Video
  • Limited Design &amp Font Options
  • 5 Online Shop Products
  • Paypal Integration
  • Simplesite Advertising

SimpleSite, remaining in keeping with their ethos of simplicity, doesn&#8217t really offer any templates apart from their standard layout, if you were dreading getting to select a template, you&#8217re fortunate! When you are to the editor, you&#8217ll see an &#8220Edit this site&#8221 button. This leads you to definitely the editing screen, which, unlike DudaOne and Jigsy, doesn&#8217t demonstrate your site because it seems to visitors. Rather, you set and edit your elements inside a box that is representative of your body of the site. You are able to&#8217t really alter the feel of your header, menu bar, or background. It&#8217s not really a system most website builders use any longer.

Addable features incorporate a contact page, a guestbook, a photograph album, along with a cost list. Sadly, there aren’t any social networking buttons, nor every other social networking integration. One factor that you can do, though, is give a pedigree chart for the pet, that is one factor DudaOne and Jigsy don&#8217t offer! It’s possible to imagine Walter Sobchak using this selection propose together with his ex-wife&#8217s dog&#8217s show career&#8230 however i digress.

Your blog (that is quite basic) and also the online shop aren&#8217t addable as content blocks, but instead are added as different page types. SimpleSite&#8217s eCommerce features various tax and shipping options, three different fundamental layouts (two greater than you receive for the primary site!), and it is integrated with PayPal, the sole online payment processor offered (you may also generate a store in which the orders are completed via e-mail, allowing your clients to create non-electronic payments). Also observe that SimpleSite limits the disposable user to 5 products in the web based store, whereas DudaOne and Jigsy allow you to sell ten things free of charge.

Should you&#8217re still interested, my full SimpleSite review is here now. While SimpleSite isn’t any spring chicken of the website builder, you may still sell a couple of products free of charge, and so, it earns a place on my small list. Plus, the other website builder provides you with a pedigree chart?

Conclusion

Existence could be a rough, thankless grind in the very best of occasions. It&#8217s difficult to find a totally free lunch around the mean roads, then when an internet site builder offers eCommerce without requiring a compensated subscription, I crunches and take serious notice. DudaOne, Jigsy and SimpleSite ought to be commended for giving the small guy/woman the opportunity to sell a couple of things online without digging out their cursed credit card.

Get out there and create a website with free eCommerce. You&#8217ll seem like you&#8217re avoiding with something.

The publish 3 Website Builders with Free eCommerce made an appearance first on Merchant Maverick.

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Best Website Builders for Mobile Sites

mobile sites

So you love to consider your site as quite the masterpiece. Made with pitch-perfect appearance and seamless functionality for the customers, your site (and, by extension, you) stands as a shining testament to what can be achieved within the digital age with grit along with a touch of know-how. Your website infuses the browsers and also the hearts of grateful cyberspace adventurers with a feeling of appreciation and awe. Folks hither and thither gather reverently &#8217round the household desktop for the chance to take pleasure in the reflected glory of the singular creation, immaculately created around the zephyr wings of capitalist angels.

However, let&#8217s state that your heart-breakingly stunning website doesn&#8217t display or work nicely on cellular devices. That may not be a problem in case your website was produced within the service of promoting ceramic animal-themed interior decor to the web Explorer demographic. However, let&#8217s say you&#8217re looking to get a cafe or restaurant ready to go. Your site should accommodate the requirements of busy people on the run searching for any spot to eat, which beautiful website you have will just frustrate the youthful couple driving round the city searching for some Pad Thai.

Mobile traffic increases its share of total internet traffic each day. Emphasizing the mobile experience is simply smart business. Thankfully, website builders are more and more recognizing this reality, and mobile responsive design has become de rigeur for brand new website builders searching to create an effect. Incidents where provide you with the capability to edit your site having a mobile editing application out of your smartphone or tablet.

Let&#8217s take particular notice at the website builders designed in the ground-up to provide you with the nicest mobile sites.

Weebly

Weebly is really a fine option for mobile responsive website building. With more than $ 30 million users worldwide, it’s not only probably the most popular website builders period, it&#8217s also entirely mobile responsive. You obtain a mobile editing application (readily available for free of mobile Application stores) &#8211 something missing in many of Weebly&#8217s competitors.

Here&#8217s a fast rundown of Weebly&#8217s subscription plans:

Free

  • Drag-and-Drop Builder
  • Free Weebly Hosting ([yoursite].weebly.com)
  • Limitless Pages
  • 500 MB Storage
  • Chat &amp Email Support

Starter

  • $8/month
  • The suggestions above PLUS:
  • Custom Domain &#8211 12 months Free
  • $100 Google Ad Credit
  • Limitless Storage
  • Connect Your Overall Domain
  • No Weebly Branding
  • Expanded Traffic Stats
  • Customizable Footer
  • eCommerce &#8211 As Much As 10 Products
  • 3% Weebly Transaction Fee
  • Integrated Shopping Cart Software (checkout.weebly.com)

Pro

  • $12/month
  • The suggestions above PLUS:
  • Phone Support
  • HD Video &amp Mp3’s
  • Site Search
  • Password-Protected Sites
  • Membership &#8211 As Much As 100 People
  • eCommerce &#8211 As Much As 25 Products

Business

  • $25/month
  • The suggestions above PLUS:
  • Limitless People
  • Limitless Products
  • No Weebly Transaction Fee
  • Integrated Shopping Cart Software In Your Domain
  • Advanced eCommerce Features

Refunds receive for approximately thirty days after purchase.

Weebly provides you with 23 simple but responsive templates, that are aimed at the next industries:

  • Restaurants
  • Journalism/Blogging
  • Design
  • Fashion
  • Music
  • Travel/Tourism
  • Non-Profit

While 23 templates doesn&#8217t seem just like a lot in contrast to your competition, Weebly&#8217s templates provide you with spaces where one can insert a variety of layouts. These layouts are basically templates within templates, and permit you to easily personalize your website in a few minutes.

Weebly&#8217s site editor is amazingly intuitive. Everything you can include to your website is organized across the left from the screen and it is added to your website via drag-and-drop. You are able to change templates entirely, as well as your existing content will continue towards the brand new one. With almost no learning curve, you&#8217ll be creating websites very quickly, plus they&#8217ll look great on cellular devices, because of Weebly&#8217s mobile-responsiveness. Here&#8217s some screenshots of Weebly sites drawn in mobile preview mode.

mobile sites

mobile sites

Don&#8217t forget: you are able to edit your Weebly sites out of your smartphone using the free Weebly mobile editing application.

Weebly has a number of nice features which are easily added to your website. You&#8217ll obtain a blogging tool, eCommerce, social networking integration, a message form, image galleries with free and compensated images, and much more. If you want some thing than Weebly provides directly, you can buy between 131 third-party apps within the Weebly Application Center to supplment your site.

Weebly&#8217s customer care is regarded as one of the better in the market. Live chat can be obtained for near-instant support, out of the box phone support, in addition to a understanding base.

Should you&#8217re searching for any tool for creating attractive, functional, responsive mobile websites, rapidly and simply and without emptying your wallet, Weebly is a superb option. Blogging, eCommerce, an application for mobile editing &#8211 it&#8217s all here.

Read my Weebly review to find out more!

Duda

Duda is really a fun upstart website builder that places mobile responsiveness in the centre of the efforts. Founded this year by Big Lebowski fans Itai Sadan and Amir Glatt &#8211 they named their company being an homage towards the Dude &#8211 Duda now hosts over 5 million websites. It&#8217s and not the greatest name in the market, however if you simply&#8217re searching to produce websites which will shine on cellular devices, Duda is a superb choice. You get eCommerce in the free subscription level!

Listed here are the facts of the subscription plans Duda offers:

Free

  • Natively Responsive Website
  • Limitless Use of inSite
  • Limited Analytics and Tracking
  • Website Hosting on Amazon . com Cloud
  • Community Support
  • Duda Domain ([yoursite].dudaone.com)
  • Duda Ads
  • 10 Product Store
  • PayPal, Stripe &amp Global Gateway Payment Providers
  • Two Product Groups
  • Order &amp Customer Management Tools

Business +

  • $14.25/month (annual plan)
  • $19/month (month-to-month)
  • The suggestions above PLUS:
  • Full Analytics and Tracking
  • Email Support
  • Custom Domain
  • No Duda Ads
  • Site Backup
  • Chrome Push Notification
  • Developer Mode (HTML/CSS editing)
  • Multi-Language Website

Business + eCommerce (100 Product Store)

  • $22.50/month (annual plan)
  • $29/month (month-to-month)

Business + eCommerce (4000 Product Store)

  • $36.75/month (annual plan)
  • $46/month (month-to-month)

Both eCommerce plans feature:

  • 30+ Payment Providers
  • Limitless Product Groups
  • Product Critiques Integrated with Facebook

Duda&#8217s assortment of 70 templates has something for almost any emerging business, though they’re particularly well-suitable for center industry. All Duda templates are mobile responsive, and can provide your business mobile authenticity using the youthful whippersnappers nowadays. Here&#8217s a couple of examples:

mobile sites

dudaone

Sadly, unlike Weebly, Duda doesn&#8217t possess a mobile application for website editing. I wouldn&#8217t be amazed to determine one later on, however.

Duda provides you with all of the features you anticipate of the well-featured website builder &#8211 eCommerce, blogging, a very customizable contact page, a picture editor &#8211 plus some features you wouldn&#8217t expect. Consistent with Duda&#8217s restaurant-ambiance, there&#8217s a dining reservations application known as OpenTable along with a menu creator. The feature that impressed me probably the most, and that we was amazed to determine provided to at no charge subscribers, was inSite &#8211 something produced by Duda that allows you to create factors that appear only under certain specified conditions. You can set a relevant video to experience solely for first-time visitors to your website, or develop a contact page form that displays different contact details with respect to the time (you could include a click-to-call button that displays during business hrs, along with a contact page that displays at every other time). The options are endless, also it&#8217s exactly the type of feature that can make your mobile site not only a pretty sales brochure, however a functional, intelligent site that gives your busy on-the-go audience the data they require regarding your services. It&#8217s awesome and innovative, and that i enjoy it.

For customer care, Duda provides a very extensive understanding base, and, for having to pay customers, direct email support (an e-mail ticket submission form is supplied free of charge users). Regrettably, they don&#8217t provide live chat or phone support.

Duda is really a fresh and functional tool for creating responsive websites which are ideally suited to the smartphones of readers. With features like inSite, it feels well-positioned to defend myself against the long run. Read my Duda review to get the entire story.

Squarespace

Squarespace is really a company that needs little introduction. Likely probably the most critically-acclaimed website builder presently around, Squarespace&#8217s one-million-plus having to pay customers include the kind of Lyft and V Magazine. It&#8217s a classy product and can most likely get you much more time to understand compared to other website builders on my small list, however it&#8217s a great choice should you&#8217re searching to produce a stylish, functional responsive site that will endear you to definitely your smartphone-wielding customers. They can provide some mobile phone applications for managing, viewing and editing your website&#8217s content from the mobile phone.

Squarespace doesn&#8217t possess a free subscription &#8211 you&#8217ll need to pay to benefit from the significant amount they need to offer, though you can test it free of charge for fourteen days without getting to provide them your charge card. Prices and have facts are thus:

Personal

  • $12/month (annual plan)
  • $16/month (month-to-month)
  • Mobile-Enhanced Website
  • 20 Pages, Galleries and Blogs
  • Limitless Bandwidth and Storage
  • As much as 2 Contributors
  • Effective Website Metrics
  • Custom Domain, Free for just one Year
  • 24/7 Customer Care
  • Fully Integrated eCommerce
  • Sell Limitless Products and Accept Donations
  • 3% Sales Transaction Fee

Business

  • $18/month (annual plan)
  • $26/month (month-to-month)
  • The suggestions above PLUS:
  • Limitless Pages and Contributors
  • 2% Sales Transaction Fee
  • Professional Email from Google
  • $100 Pay Per Click Credit

Squarespace&#8217s 41 mobile responsive templates would be the class of the profession. You won&#8217t find better templates anywhere. Photographers, musicians and restaurateurs are specifically well focused on. Being mobile responsive, these templates displays outstandingly on cellular devices. Here&#8217s some screenshots to inform you what i’m saying. Still images don&#8217t do them justice, though, because they scroll and respond superbly too.

squarespace

squarespace

Squarespace doesn&#8217t have anything equal to Weebly&#8217s Application Center for third-party add-ons. You most likely won&#8217t be missing it. Squarespace takes proper care of almost everything in-house. Using their eCommerce for their blogging tool for their Search engine optimization management towards the commenting system, every feature is seriously thorough. Toss in DropBox integration, social networking functionality, custom CSS injection, password protection, video galleries, sophisticated user data collection, etc, there&#8217s hardly any that may be completed with an internet site builder that Squarespace can&#8217t do. So that as a mobile-friendly eCommerce solution, it&#8217s a superb value.

Squarespace&#8217s customer service is made up of 24/7 email support, a understanding base, message boards and live chat, that is available weekdays, 3am to 8pm EST.

Obtain the skinny on Squarespace within my Squarespace review.

Impress.ly

We currently move from the most popular towards the obscure. You might not have come across Impress.ly, because they&#8217ve only formally existed since December 2015. It&#8217s an item from the collaborative efforts of AppMachine, a Netherlands-based tech developer, and also the Endurance Worldwide Group. The participation of EIG was enough to provide me pause, because they&#8217ve been connected with a few shady services previously, but Impress.ly, so far, looks legit. Although it&#8217s a recently-emerging website builder, and, as a result, isn’t yet fully featured (the eCommerce only agreed to be lately added), it &#8220impressed&#8221 me enough (see things i did there) using its mobile potential which i felt it warranted a place on my small list. I&#8217m inclined to sprinkle a little of attention onto promising prospects &#8211 who knows who might blossom in to the next Squarespace.

Impress.ly was created in the ground-up to become a tool for creating mobile websites that respond and become native mobile phone applications. Actually, in the finished condition, Impress.ly enables you to package then sell your site within the application stores as a local application. With responsive design, your sites will appear nice on computers and tablets too. What&#8217s more, Impress.ly supplies a mobile application that enables you to definitely edit your Impress.ly site on the run. Contrary, it&#8217s even simpler to make use of than their desktop editor.

Impress.ly is free of charge to alter &#8211 you won&#8217t need to pay until you need to publish your website, then you&#8217ll have to sign up for certainly one of Impress.ly&#8217s two subscription packages:

Starter

  • $9/month
  • HTML5
  • Smartphone, Tablet, Desktop
  • Custom Domain, Free for just one Year
  • Fundamental Analytics
  • Minimal Branding
  • Social feeds + Fundamental Info

Business

  • $14/month
  • The suggestions above PLUS:
  • eCommerce
  • Reservations
  • Music
  • Blog
  • Worldwide CDN Enhanced

Developing a site with Impress.ly isn&#8217t like developing a site together with your typical website builder. At the beginning of the procedure, Impress.ly asks you for those who have a Facebook Business page or perhaps an existing website. Should you choose, Impress.ly will pull your overall content and instantly create ten different mobile websites for you personally. Select whichever design you want best, which will set the standard throughout your projects. Should you don&#8217t come with an existing site, Impress.ly can create ten sites for you personally in line with the theme colors and fonts you know it to begin with. These ten prefab sites can be viewed as the same as templates. There&#8217s no simpler or faster method of getting a spiffy mobile website. Check out so what can be produced in under one minute:

impress.ly

impress.ly

Your Impress.ly site won&#8217t just look good &#8211 it’ll become a mobile application, giving your customersOrclientsOrand so on the type of mobile experience they&#8217ve arrived at expect recently.

It&#8217s not (yet) within the same class as Squarespace or Weebly when it comes to advanced features, but nevertheless, Impress.ly provides the fundamentals. Their recently-released eCommerce tool is powerful, as is their blogging tool, their restaurant menus, as well as their reservation tool. Some features, similar to their contact page, are admittedly a little fundamental.

Impress.ly&#8217s customer care comes by means of a understanding base, their email for reporting bugs, along with a telephone number for live support &#8211 a support line that’s obviously distributed to other services. After I known as, the man alternatively finish initially thought I had been a Weebly customer!

Though still a piece happening, Personally i think that Impress.ly&#8217s refreshing approach to mobile site building positions them well for future years. Take a look at my full Impress.ly review here.

Conclusion

Mobile-responsiveness went from as being a nice feature to possess inside a website builder to as being a necessity. Many of the true should you&#8217re operating a business that will depend around the attention and cash (what little from it they’ve) of millennials because of its relevance. Inside a smartphone-ruled world where remorseless change may be the only constant, you have to meet people where they’re. Where could they be? They&#8217re looking lower in their smartphones, wherever they’re. You are able to shake your righteous fist and lament the debased condition of modernity, or cope with the planet because it really exists and use a website builder that suits the mobile experience. Weebly, Duda, Squarespace and Impress.ly just do that.

The publish Best Website Builders for Mobile Sites made an appearance first on Merchant Maverick.

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WP Engine Review: My Pros & Cons of WP Engine WordPress Hosting

WP Engine Review

WP Engine is a Managed WordPress Hosting service based in Austin, TX. They were one of the (if not the) first companies to provide managed hosting services specifically for WordPress.

While they have plenty of competition in both hosting in general and in the managed WordPress hosting vertical, they are still the market leader in many ways with broad name recognition and cutting edge features.

Check out WP Engine’s current plans & pricing here.

With the growth of both self-hosted WordPress and website builders, the hosting industry has become a super-confusing place.

Several of the bigger brands such as GoDaddy, Bluehost, HostGator, InMotion and SiteGround all now offer various flavors of “WordPress Hosting.” They all vary in services provided. Some simply have WordPress-trained tech support. Some offer services such as server-side features and staging for WordPress.

And then there’s a separate level of managed WordPress Hosting where you are not really buying hosting per se – but rather services to keep your WordPress install live. Basically, a Managed WordPress Hosting services do differently is offer a menu of services tailored to WordPress at a higher price point, so that the website owner can focus less on speed / security and more on the website content / functionality.

Every competitor in the Managed WordPress Hosting has a different offering. And there is no standardized “menu” of options, but as whole, they all compete with traditional shared Linux hosting offerings and customized WordPress hosting options.

Either way – that’s the field where WP Engine plays. It’s confusing, yes, but it’s important to understand before making apples to oranges comparisons.

There are a lot of WP Engine reviews online – usually with user-generated reviews based on anecdotes and personal experience. That’s fine but I take a different approach. This review will look at the pros / cons of WP Engine in the context of all web hosting options to see who it is a “best fit” for.

I’ve used WP Engine for various projects since 2012. I don’t use them for my primary sites right now (see conclusion), but I do have a current client on WP Engine who absolutely loves them. Here’s my WP Engine structured as pros / cons.

Disclosure – I receive referral fees from any companies mentioned. All data & opinion is based on my experience as a paying customer or consultant to a paying customer.

Pros of WP Engine

To start, WP Engine does pretty much live up to it’s pitch on its homepage where they promise “stunning speed, powerful security, and best-in-class customer service.” Here is their promo pitch video –

They primarily target websites that are moving from other hosting companies (ie, customers dissatisfied with current hosting).
WP Engine Pitch

Here are some of the big advantages that I’ve seen as a customer & consultant to a customer.

Speed & Performance

There are a lot of variables that go into website speed, but the rule of thumb is that the more complex your site is, the more complex the solutions to speed become.

Out of the box – WordPress is fairly lean and fast. If you are running a mostly text site with a few basic plugins and a few small images, you’ll be fine on an affordable shared hosting plan from someone like InMotion, HostGator or Bluehost.

But few website owners keep their WordPress install lean. There’s usually additional plugins, custom theme files, lots of images, widgets, ads, forms and more.

All these features combined with decent levels of traffic can start to slow down your WordPress install.

But a slow site doesn’t mean that you need a bigger / better server. It does mean that you need to get smarter about speed. Sometimes it’s as simple as getting a more powerful server, but sometimes it’s more about caching certain resources in a certain order and optimizing your files. In other words – it gets complex.

Imagine you are trying to haul a trailer with a pickup truck. Imagine your trailer keeps getting heavier. It’s pointless to keep complaining that your truck is not big enough when you may just need to remove the emergency brake, install a turbocharger, refresh the transmission fluid and consolidate your load.

The point is that WordPress needs help to stay fast as you grow. There’s plenty of solutions…but either you or a developer must implement them.

That’s where managed WordPress hosting comes in. WP Engine takes care of (nearly) all speed concerns. They have customized servers with extremely aggressive caching and even more advanced “stack” than a typical web host. They also have trained support who will go into your WordPress install and identify exact chokepoint to get your site moving.

They don’t even allow caching plugins on their installs because they have such a customized setup.

The interesting thing is that even unoptimized WordPress installs still do well on their platform because their platform does the extra work.

Here’s the speed test for one of my clients on WP Engine (who has a bloated theme, extra scripts, too many uncompressed images, among other things –

WP Engine Unoptimized Speed

Note the Time To First Byte and the Start Render numbers. That measures how quickly the server returned enough data to start loading the page.

Now here is the speed test of a standard WordPress install. WP Engine not only gets solid TTFB times, but note how similar the First Byte and First Render are to the Unoptimized site.

WP Engine Speed

It’s nice to have that kind of speed right out of the box – and have it stay that way no matter how big or complex the site gets.

*Note that the other point here is that if you are obsessed about speed, you can get even better numbers with WP Engine than you might could get with other services since you are free to focus on speed factors that you can easily control like image compression, usage of scripts, etc.

Lastly  on speed, WP Engine not only provides an integrated CDN, but they also provide global data centers in case your audience is primarily in Asia and/or Europe.

WP Engine Global

If you are trying to get top speeds without messing with layered caching plugins – the WP Engine does exactly that.

Customer Support*

Customer support has been a core part of WP Engine’s pitch since they were founded. After all, they are really selling more of a service (ie, managed hosting) than a product (ie, hosting). It makes sense for them to place a big emphasis on support.

Here’s a screenshot from one of my first contacts with support back in 2012 –

WP Engine Review Screenshot

Look at the response time – that wasn’t an autoresponder either.

Now – the company has grown & changed a lot since then. They went through a stretch where they were getting a lot of criticism about over-promising on support.

That said – the tough thing about customer support is that so much of the judgement is anecdotal. Everyone has a story, but you never know if the story is because they talked to the one rockstar / rookie having a awesome / terrible day. Like I mention in every hosting review, the important part is to see if a company treats support as an investment or a cost.

I like to look for access, systems and knowledge – all three require investment of money, time and expertise.

Based on my recent interactions and research, they are doing much better hitting all three boxes. They maintain a variety of support channels (including phone for non-Basic plans). They have a fast, trackable ticketing system and are available everywhere on the site via chat.

Based on their tutorial videos and extensive knowledgebase, they tick the knowledge box. Every support that me or my client has interacted with actually knew the fine workings of WordPress and has been able to problem-solve on the fly.

The most impressive (yes, this is anecdotal, but still) experience was a three-way call between my client, myself and WP Engine during my client’s transition to HTTPS / SSL. The rep was not only able to get on (and stay on) the phone, but he was able to adeptly help us “flip the switch” quickly in addition to taking care of several issues (ie, uploading a non-HTTP sitemap and fixing insecure image links) within WordPress for us.

I’m sure that WP Engine still has support issues – especially because as I’ll show in the disadvantages – their custom platform puts a lot of pressure on fast, accessible support. But they seem to know that support is core to their value and do make the needed investment.

Security

WordPress now powers over a quarter of the entire Internet. That means that it is a prime target for hackers & malware distributors.

But there is nothing inherently insecure about WordPress that is not an issue with all software. WordPress has a the upside of being open-source with a very large community releasing updates & testing vulnerabilities.

If you run your own WordPress install, the security basics are fairly straightforward –

  • Keep your install & all your plugins updated
  • Only install files from reputable creators
  • Run a security plugin to lock down the most common brute force attacks
  • Keep a backup for when things go wrong

*Aside – I use JetPack for the last two. It’s made by & powered by Automattic, the commercial arm of WordPress.

You’ll notice that even though security on WordPress is straightforward – the responsibility is still on you to keep things secure. Just like having a deadbolt does nothing if you don’t lock it – keeping your website secure is still ultimately on you.

And like speed & performance, WP Engine basically takes all those best practices and does them for you. They run automated backups to keep everything off-site & ready to roll back if something happens. Since you technically have an “install” on their server (rather than an account) – they tackle a lot of security issues globally on the server level.

WP Engine also works closely with top security firms on code reviews in addition to running their own team. They also make the guarantee that if you’re hacked – they take care of it for free.

I personally have never been hacked on my main /or secondary sites (knock on wood), but have helped clients who have been. It’s frustrating, tedious & a generally expensive situation (even if you are using a service like Sucuri). Having a professional security team take care of your WordPress install is a big pro in my book.

Pricing on Value

WP Engine is not cheap. Their personal plan is $29/mo and includes a single install and only up to 25,000 visits per month.

WP Engine Plans

For benchmarking – you can get a powerful, reliable VPS (ie, your own not-shared server) for the same price from InMotion. And if you are just starting out with a single domain – you can get a shared hosting plan from Bluehost for just a couple dollars per month.

Both of which allow for more storage & more visits (ie, basically as many as you can handle) than WP Engine. I’ve run sites that have had 60k visits per month on a shared server. I’ve also run dozens of small WordPress sites off a low cost shared hosting.

But I’ll cover that pricing disadvantage in the cons of WP Engine, but here’s the thing.

For some site owners – if you break out WP Engine by total value & factor in your own (or your developer’s) time, their pricing is amazing.

Just running WordPress updates every month & QA’ing your installation can take ~30 minutes every month. If your (or your dev’s) services are billed at $50 (or more)/hour, then that’s WP Engine’s entire monthly fee right there.

If you lose a visits due to downtime from a bad plugin update, then that could be WP Engine’s entire monthly fee right there.

If you do a hot-fix (ie, you don’t use a staging area) on your PHP code, and knock your site down…then that could be WP Engine’s entire monthly fee right there.

Losing visitors due to speed issues or downtime costs lost income.

Additionlly, premium security can costs ~$16/mo – minimum. Not to mention any personal or developer time fixing issues.

Basically, if your time is better allocated away from technical issues, then WP Engine makes a lot of sense on value. As a managed WordPress hosting service – that’s really their thing. Hosting services are an investment rather than a cost.

And that sort of value-based pricing segues into another pro for WP Engine – their focus on their core markets.

Market Focus

Like I said at the beginning, WP Engine isn’t for everyone. There are 3 types of customers that WP Engine seems to be a fit for. For those 3 types of customers, WP Engine has a strong focus with plenty of tools & focus for each.

WP Engine Pitch

From their backend process, the first customer type seems to be WordPress developers and designers who want to focus on development & design without dealing with hosting maintenance – and have clients who have some budget. The designer / dev builds the site directly in WP Engine’s staging environment, launches the site, then hands the website over to their client.

The designer can assure their client that WP Engine handles the hosting, security & speed. There’s little need for an ongoing basic website maintenance. For this market, WP Engine has interesting tools including staging, git push, site migration and transferable installs.

The second customer type is the growing website owner who is frustrated at having to deal with technical growth headaches. They’ve outgrown their shared hosting and need to move to a better host.

They’re also established enough that they have some budget for managed services. WP Engine has tools like the automated migration tool & customer support to make that process happen. The phone support is a key factor – especially being able to “just call WP Engine an have them fix it.”

Site Migration WP Engine

The third customer type is a startup website owner that has budget and wants a long-term platform that they can grow with. They are comfortable learning WP Engine’s unique backend, and plan on launching a near-complete website all at once.

They don’t have any prior habits or customs brought over from previous hosts or websites. Again, for this market, WP Engine has the scalable features, customers and support that they can make promises and provide support to win & keep this type of customer.

With these types of customers, WP Engine knows how & where they are coming from, so many of the improvements they make are focused on these markets (ie, the Git push functionality), rather than mass-market improvements like knowledge-bases, intuitive backend, etc.

Hosting Features

This advantage is similar to WP Engine’s market focus, but it’s really worth calling out in this review revision.

WP Engine excels not only on current features, but also on creating new, cutting edge hosting features. Every version of WordPress 4 has rolled out new developer features that WP Engine has been able to integrate.

Even general web development best practices have changed radically since I started observing the industry*. WP Engine has created tools to match.

*I’m an SEO / marketer by trade. I know enough web development to integrate best practices into implementation & projects with developers.

Here’s a screenshot of WP Engine’s Git Push setup that has been around for more than 2 years.

WP Engine Git Push

Even for non-developers like me, WP Engine has one-click staging areas to allow even DIY siteowners to get away from “cowboy coding” into proper web development best practices.

WP Engine Staging

There’s too many other specifics here to name, but in general, WP Engine has a strength in rolling out new, useful hosting features.

Cons of WP Engine

Just like any service, WP Engine is not a best fit for everyone. There are plenty of WP Engine complaints around the Internet. Some are anecdotal. Some are hyperbole (ie, SEOs complaining about dev sites). And many are valid because they simply aren’t a fit for everyone. For all their awesomeness in some areas, they have some cons which keep them from being a good fit for some customers. I don’t use them for this website because I do not need many of their features and I’m comfortable working “putting pieces together” w/ my InMotion VPS setup.

All that said – here’s some of the bigger picture disadvantages of using WP Engine.

Initial & Ongoing Complexity

To achieve the speed, security, and scale they promise, WP Engine does things differently. And that differently can be quite complicated – especially if you have just enough experience with hosting environments to be dangerous.

In fact, back in 2012 on this original review I wrote –

“Somewhere in WP Engine’s sales copy – I wish I had been told that ‘this product is going to be a royal pain to get everything set up perfectly – but it’s going to be well worth it.’”

*It’s not just me. Smart full-stack developers have similar complaints.

Their backend setup has gotten better. It’s cleaner, but it’s still custom. It’s nothing like a traditional cPanel hosting backend. Unlike many hosting companies, they also don’t provide DNS nameservers.

WP Engine DNS Update

Even if all the features are there, the unique backend can lead to some developers making mistakes ranging from frustrating redirect loops to duplicate content issues to leaving the dev site open to the public or simply not enabling the features you’re paying for.

If it weren’t for amazing support – I think they’d lose more beginner customers than they already do.

Like many custom platforms, it makes sense once you get over the learning curve. But WP Engine’s onboarding is very developer focused & remains so exception-focused that they never explain best practice for the general user.

Here is their video on pushing your site live –


I’ve set up my share of websites from platforms to custom hosts to cPanel hosting sites, but I had to watch that video multiple times to make sure I was pointing the right A record / CNAME to the right IP address.

Again, if you are in WP Engine’s core markets, the custom backend isn’t going to be a huge deal (once you get past the learning curve). But for most, you’ll likely get to find out first hand about WP Engine’s support team.

But here’s the thing.

WP Engine never really stops being quirky / complex. In their knowledgebase, they have a plethora of website checklists to help troubleshoot all sorts of issues.

WP Engine Ongoing Complexity

And – if you did not setup your DNS exactly how they’ve recommended – your site could go down at any time.

WP Engine A Record

Again – they have reasons why they do all this. And in most cases, support will just take care of it all.

But – you still don’t get to set & forget your website. Sure, you don’t technically don’t have to get in the weeds of a server panel. In many hosting cases (ie, a managed VPS) – you don’t have to do it anyway, and when you do, the knobs and options are familiar.

WP Engine’s proprietary setup cuts both ways in terms of reducing & increasing complexity.

Limited Versatility

This con is also related to WP Engine’s unique setup. In order to run their architecture as well as possible, all the installs on their platform need to be somewhat uniform.

They need to have predictable plugins; predictable visitor patterns; predictable use cases. Every hosting company has rules (or very real physical limits), but WP Engine goes a bit further to define what you can and can’t have on your WordPress install in addition to tiered overage pricing to discourage seasonal traffic spikes and local storage usage.

They do ban certain plugins & admin behavior for good reasons, but those bans limit versatility and experimentation if your site could handle it.

Hosting Versatility

For example, Yet Another Related Post Plugin is a common plugin. It’s resource intensive, but on smaller sites, it does the job well. It’s not allowed on WP Engine. That’s not good or bad necessarily. But it does make WP Engine less versatile and open to experimentation compared to running a shared or VPS server.

The way their pricing is structured allows for less versatility as well. It’s a positive that they will handle all the traffic you can send, but it’s also pricey to pay based on number of visits.

If you are running a big launch; are a seasonal business; or just want to drive a surge of traffic to your site – you’ll have to factor additional hosting bills into the mix. That puts a cap on how versatile you want to be with your marketing.

If you are running a lean cached site on a VPS server, you can handle a lot more traffic than WP Engine would allow on a Personal or Business. And this point goes further if your site requires many plugins for full functionality.

The same goes with storage. With WP Engine, you are paying for performance – not for storage. So if you are looking to use a server for media storage…that use case is out.

Additionally, you can’t really do automated email marketing campaigns from WP Engine. This was something that my client got called for & ended up having to do a painful migration to another email provider mid-campaign.

WP Engine Hosting Email Versatility

And of course – there’s no way to use WP Engine for receiving email or any non-WordPress software project

Either way – that point segues into the last con I found with WP Engine – their pricing based on features.

Pricing on Features & Usage

With WP Engine, you are generally paying for performance & not having to think too much about maintenance, security & speed. If you look at WP Engine’s pricing based on the features you’re getting – you really don’t get a whole lot.

WP Engine Plans

And if you are the type who will think about your site’s health anyway (ie, keeping WordPress updated and generally logging in frequently), you’ll likely be paying for “management” that is superfluous.

Many shared hosting servers can handle the same traffic numbers as WP Engine – and cost a fraction of the price. My personal site (running on shared hosting plan from HostGator with basic caching) handled more than 15,000 visits in a 24 hour period when a post of mine went viral.

And if you are running a reliable VPS, you can certainly handle a lot more for much less.

They are fairly transparent about how they count visits, but it can still be quite a surprise for “small” website owners how quickly they can get into the $249 per month tier.

And as mentioned earlier that doesn’t even include many of the features you don’t get with WP Engine’s plans. You can’t run any email from your servers. You have a low limits on local storage. Anything above the limits requires additional costs & technical implementation of Amazon cloud services.

And most importantly for me – you are limited on your installs. If you have a few side projects or low-traffic test sites, you have to factor those into the price. You can’t use them to spread out the cost of your plan – especially if you are hitting your visitor cap rather than your install cap.

One of the main features that helps speed up your traffic globally – a CDN – is only included with the Professional Plan and above.

If you are looking to pay for hosting – ie, a server that will hold & serve up your website files – WP Engine is a pricey option, especially compared to other non-managed hosting options.

Next Steps

Like any service, it’s not about what is best overall, but what is best for you based on your goals, budget, resources & habits.

If you are in what I think of as WP Engine’s core markets – they offer a great service with a solid product. Their pricing is competitive in the Managed WordPress Hosting space – and they offer more features than “WordPress hosting” plans from other hosting brands. Their feature-set is unmatched for savvy DIYers, WordPress website developers and/or high-traffic sites that don’t want to worry about hosting issues.

If managed hosting is a fit for you – then go check out WP Engine’s plans here. They do a 60 day money-back guarantee. So do a test install and see what you think of their backend. Be sure to chat w/ support & sales.

If you are a looking for a more budget friendly and/or traditional shared hosting option, check out Bluehost (review), InMotion Hosting (review) or SiteGround (review).

If you’re outgrowing your current host & want more freedom / better prices than WP Engine – check out InMotion Hosting’s VPS option. I’ve appreciated their balance of intuitive backend & responsive customer service.

And lastly – if you are more confused than ever – go take my WordPress hosting quiz. I put all these factors into a fun, Buzzfeed-esque quiz to simplify things.

WP Engine Review

WP Engine is one of the leaders in Managed Hosting for WordPress.
WP Engine
Date Published: 06/13/2017
Great fit for some customers who need performance & critical support above all else. Complexity and price make it less of a fit for others.
4 / 5 stars

The post WP Engine Review: My Pros & Cons of WP Engine WordPress Hosting appeared first on ShivarWeb.

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Using Pinterest for Search engine optimization & Content Marketing

How To Use Pinterest for SEO &amp Content Marketing

Pinterest continues to be the new new social networking for quite some time now. But like Reddit, it’s sufficient quirks that lots of small company marketers haven’t fully accepted it.

Why is Pinterest quite interesting in my experience is the fact that, like YouTube, it’s this hybrid role. It’s referred to as a social networking, but it’s more and more additionally a internet search engine and manager.

It provides extensive possibility to benefit your marketing efforts &#8211 listed here are the training I’ve learned helping clients use Pinterest for SEO and content marketing efforts.

Referral Traffic &amp Distribution

The foremost and most apparent method to use Pinterest would be to, you suspected it, drive referral traffic back to your website with pins out of your own website. It may sound simple &#8211 publish pins and obtain your site supporters to publish pins.

Sidenote &#8211 Pinterest “nofollows” exterior links. Any links you receive from Pinterest won’t always assist you with Google/Bing internet search engine optimization.

However it goes a little beyond that. And that’s because Pinterest is concurrently a social networking along with a internet search engine. Quite simply, users browse their feeds like Facebook. But, additionally they perform a large amount of searching.

They are driving referral traffic, it’s important to get the pins before people. Which means optimizing for social and check within Pinterest.

The Fundamentals of utilizing Pinterest

To obtain the most mileage from both, it’s important to take proper care of Pinterest fundamentals.

  • Make use of a business account (for that analytics)
  • Verify your site &amp profile links
  • Make use of the right formatting for imagery
  • Use detailed descriptions
  • Link the look towards the relevant URL (not only your homepage)
  • Use descriptive but appealing titles

Optimizing for Social Distribution

For that social facet of Pinterest, you’re looking to get into more people’s feeds. It’s similar to Twitter where you’re looking to get “liked” and “favorited.” It’s important to &#8211

  • Increase your following by yourself boards
  • Pin plenty of content that isn’t your personal (ideally popular and extremely interesting stuff)
  • Keep boards having a concise, niche theme
  • Comment and repin to stand before others pinners
  • Collaborate along with other pinners on shared boards

If everything sounds vague &amp daunting &#8211 I discovered this Pinterest situation study to become well worth the money.

Optimizing for Search Discovery

For that search facet of Pinterest, you’re attempting to rank when users are trying to find specific ideas. Although you will possibly not possess the “reach” or “engagement” from the social route, ranking searching is frequently worth more because users have intent &#8211 also known as they are fully aware what they need. There are several excellent guides on Pinterest Search engine optimization, however in general you’ll wish to &#8211

Know how Pinterest is organized. You are able to explore Groups, what are big top level organization (ie, travel). In The Search Engines, you are able to explore all of them site:pinterest.com/groups. How active is the primary category? What topics usually surface inside your category?

Pinterest Categories

You are able to explore Topics &#8211 which Pinterest generates based off user boards. You are able to explore these in the search engines search with site:world wide web.pinterest.com/explore.

What topics happen to be available? What related topics appear?

Pinterest Topics

And last searching pins out of your own domain at pinterest.com/source/[yourdomain.com]. What boards is the content already pinned on?

Pinterest Sources

Create Boards for Brand Terms. For those who have a semi-well-known brand, then you need to function as the one ranking for the brand terms in Pinterest. Exactly what do Pinners look for once the search your brand? For those who have a little brand, what turns up for the bigger competitors?

Brand Search

Comprehend the competition. Do searches &#8211 plenty of searches. Look at the most typical modifiers and related searches. What pins are turning up? What boards are turning up? Have you got something better?

Keyword Research

Make use of the market and keyword research for any search strategy. Once you’ve found a keyword niche that seems to possess interest and never-too-lots of competition, create tightly themed boards to complement and make descriptive, well-entitled pins to complement.

Creating Boards

Make certain your image’s ALT tags, Title tags and filenames are descriptive.

The final little bit of Pinterest search returns to driving social factors. Pinterest’s ranking factors not just aren’t public, they’re constantly altering. Like YouTube though, they will probably favor pins and boards that drive engagement on Pinterest &#8211 not clicks aimed at your website.

So once you’ve done all you are able for Pinterest Search, circle to your social strategy as you’re watching your Analytics for whether to modify your strategy or otherwise.

Barnacle Search engine optimization in the search enginesOrMsn

Barnacles attach themselves to giant ships and travel the planet without moving a muscle. In internet marketing, there is a concept known as “barnacle Search engine optimization.”

Barnacle Search engine optimization describes websites which use other giant, websites to position for searches that they’d otherwise don’t have any chance ranking for.

It’s best-known in local internet search where companies uses their Yelp, Phone Book or Google profile to position for searches. Many ecommerce companies also employ Amazon . com, eBay or Overstock for the similar purpose.

Barnacle SEO

Unlike other social systems, Pinterest emphasizes Search traffic. Their Search engine optimization team has among the best situation studies for Enterprise Search engine optimization in the market. Pinterest plenty of quality links and “brand equity.” And more importantly, Pinterest provides extensive keyword search intent.

Quite simply, lots of people visit Google trying to find results particularly from Pinterest. And Pinterest is what Google delivers within the search engine results.

 Google Pinterest Intent

You may can easily see where I’m choosing this.

If you’re in a highly visual, research intensive industry (think fashion, furniture, decor, etc), you’re more prone to rank in the search engines together with your Pinterest page than your personal website &#8211 even though you possess a highly enhanced website.

I implemented this strategy and among my clients. They’re among the largest seasonal brands in the usa. But, these were battling to position for their very own brand terms using their own well-known website.

Additionally to making pages on their own site that targeted research-type search phrases, we produced targeted Pinterest boards. We wound up ranking two times in the search engines &#8211 using their website as well as greater using their Pinterest boards.

When you’re searching for keywords to focus on in the search engines, find out if searchers are searching for image and/or Pinterest type results. If they’re, consider targeting individuals terms together with your Pinterest boards, then use Pins with that board to funnel search traffic back aimed at your website.

Much deeper Market And Keyword Research

Two toughest challenges in market and keyword research thinks about the problem “laterally” and finding user intent. Quite simply, what exactly are people really searching when ever they key in a keyword? And just how else will they consider whatever problem they’re attempting to solve?

For instance, when individuals are searching for “cutting boards” could they be trying to puzzle out &#8211

  • features to consider
  • differing types
  • best option of brands
  • buying it
  • using it
  • what on the planet it’s
  • should there be better options
  • safety factors
  • images of music-related cutting boards
  • stuff to make use of with cutting boards
  • or something like that different?

Tools like Google Suggest, AnswerThePublic and KeywordTool.io are useful here.

Google Suggest

And when you’ve determined that out &#8211 how can you find “lateral” terms &#8211 search phrases which are carefully related, but completely different? To help keep using the cutting board example &#8211 how can you dive right in to “Butcher’s Block?”

Tactics like hacking Keyword Planner with Wikipedia pages and Google Correlate can sort out this.

However for many industries, Pinterest is definitely an amazing method to solve both these complaints.

Pinterest includes a search suggest function. Like Google, it uses real user data to try and predict what you’re searching for. Type your keyword out on another hit enter. Consider the top modifiers.

Pinterest Keywords

Type letter out on another hit enter. Consider the variations.

Pinterest Keyword Modifiers

The coolest functionality. Type your primary keyword and check. Pinterest can have the very best topics for your target keyword (click image to determine full version).

Pinterest Suggest

Furthermore, you are able to take this same tactic to Google. Just add some “pinterest” modifier. This really is helpful because of not only targeting keywords having a Pinterest board, but in addition for being aware of what format your articles ought to be in.

In case your target content idea includes a “Pinterest” modifier in the search engines&#8230it ought to be visual content, not text. And it ought to be on Pinterest.

What about individuals lateral keywords? There is a couple other techniques that you can do there.

First, you have to discover the primary Pinterest topics or boards for the keyword. Those that Bing is most deeply in love with. Visit Google and employ this question &#8211 site:world wide web.pinterest.com &#8220your keyword&#8221

That will highlight probably the most relevant pages in the search engines for your query.

Pinterest Google Search

Now we have to see what terms search engines like google affiliate with this page. Begin with Pay Per Click Keyword Planner. Drop probably the most relevant Pinterest URL in to the website landing page portion of “Search for brand new Keywords.” Hit the Get Ideas button. See what Google informs you.

Pinterest Search Suggest

Next, for those who have a regular membership to Ahrefs, you are able to perform a reverse analysis of the items keywords that URL is ranking for in the search engines.

Pinterest Ahrefs

Like I authored about within my Ahrefs Guide, these keywords will change from that which you get in AdWords Keyword Planner since Ahrefs&#8217 data originates from actual search engine results. Go ahead and take data and complement all of your market and keyword research.

Build Off Top Performing Content

Since it’s a social networking, Pinterest’s users help surface typically the most popular content. And in contrast to Google, that has to make use of links along with other signals to approximate “authority” and relevance, Pinterest’s data can have upright what’s typically the most popular content overall or according to keywords or dates.

This really is valuable since you can build off what already works. You’re using Pinterest’s data to let you know what kinds of content happen to be popular to be able to build better and/or complementary content. Or take training in a single vertical and put it on yours (“oh, this kind of image labored popular, so I will check it out in my gardening website”).

For those who have developer sources at hands, you are able to pull from Pinterest’s API. But it’s simpler to make use of either Ahrefs or BuzzSumo. Both permit you to search content by subject and/or date, then sort by quantity of pins.

Top Content

If you’re searching for the best practices or ideas, this is when to appear. BuzzSumo provides a free-trial and have monthly options if you’re building your content strategy now.

Reverse Engineer Links

If you are planning to achieve Google/Bing, you’re have to links. But like content, you are able to frequently get the best possibilities by reverse engineering success.

With Pinterest, use a couple techniques.

First, go ahead and take top performing content which i pointed out in the last section, but pull the hyperlinks (not shares) to that particular content. You’re basically applying a dual-filter to Ahrefs and BuzzSumo. Sort by Pinterest pins to locate top visual content, then export all of the websites which are linking to that particular content.

Links Top Content

Whenever you create something complementary and/or better, you’ve got a pre-qualified list to by hand promote via email.

Second, you are able to take whether relevant Pinterest tag URL or just drop pinterest.com/explore* into Ahrefs’ Site Explorer.

Side note &#8211 should you stop by Pinterest.com, you’ll get each and every site linking for their Pinterest profile, so it’s important to have some method to direct Ahrefs. Make use of the Prefix option having a specific Pinterest URL path.

 Site Explorer

The goal here’s to sift, sort and filter URLs by potential. Despite searching specific directories in Pinterest, you’ll cast a significant wide internet, so it’s important to learn how to narrow it lower into something functional. The way you sort is determined by your objectives and website.

However, here’s a couple of of my personal favorite methods to sift, sort and filter &#8211

Sort referring domains by top level domain, domain type and keyword in URL.

Sorting Referring Domains

Sort links with URL that contains a footprint keyword &#8211 think “resources”, “review”, &#8220favorite, or &#8220idea&#8221 then apply Domain Rank (DR) to sort priority.

Anchor Text

Sort only by New Links &#8211 you’ll obtain the active linking websites.

New Links

Sort by Anchor and check for keyword.

Anchor Text Filter

Beyond that &#8211 you’ll have to use fantasy and discover according to what pops up.

Anything you find is going to be pre-qualified since they’re linking from their site to some relevant Pinterest page.

Damaged Backlink Building

Damaged backlink building is really a slow but steady method of getting links aimed at your website. When you get a bit of content which has vanished, you are able to rebuild it knowing that it’s something which has been successful, and it has a simple offer to obtain links into it.

The task, though, is finding good content that’s now dead/damaged. The best strategy for finding damaged links is to visit a large website you know without a doubt provides extensive damaged links.

And Pinterest provides extensive damaged links &#8211 like up to 50% of submissions. Pinterest’s team is focusing on fixing them algorithmically, but you may still find a lot of good sources that don’t have a house.

Finding damaged links on Pinterest is challenging because of the way it loads content (an ordinary crawler like Screaming Frog has large amount of trouble). So here’s a few workarounds to find out individuals dead sources.

First, you should use Ahrefs’ Damaged Outbound Links function. Make use of the same technique which i pointed out for reverse engineering links &#8211 make use of an exact board URL, or make use of an /explore/ prefix. Once Ahrefs loads the information, click Damaged Outbound Links.

Ahrefs Broken Links

The problem with this particular strategy is that Ahrefs serves a really limited scope of what’s available. You’ll also need to examine lots of noise in Stand out (ie, irrelevant content and 500 errors, which could just be slow websites, not dead websites).

Second, use a more targeted technique. Go carry the Chrome extension Check My Links &#8211 it’s a typical bit of an SEO’s toolkit.

Next, we’ll need to tweak the tool. So open the choices.

Under “Exclude Links from all of these Domains” &#8211 add pinterest.com which keeps the tool from crawling all of the internal links in your Pinterest page.

At the end, look into the box to permit the tool to follow along with “rel=nofollow” links. Pinterest “nofollows” all exterior links, which informs bots not to crawl that link. This instruction informs our little bot to disobey that instruction and appearance the status from the exterior website.

Check My Links Options

Next, perform a relevant search, navigate to some board, or look for a relevant tag. Scroll lower the page to ensure that Pinterest loads up fifty to one hundred pins.

Click on the Check My Links button and allow your bot do its magic. Any links which are damaged/dead can have as red.

Broken Links on Pinterest

Rinse &amp repeat on various searches, boards and tags to obtain the bit of damaged content. Then shift over and follow my damaged backlink building guide.

Pro tip &#8211 don&#8217t forget to include /likes/ and /repins/ towards the finish from the damaged pin&#8217s URL structure. You can aquire a listing of everybody which has loved or repinned it.

Building &amp Researching Outreach Prospects

Aside &#8211 before you decide to read further, please be aware that scraping information is not permitted under Pinterest’s (and others’) Tos. You can get banned from Pinterest for breaking their Tos. That which you use this post is your decision.

second aside &#8211 hat tip to James Flacks for his concise publish on Reddit that solved the problem make my method of this plan much easier. Read that publish here.

When you’re discussing and promoting your site, it will help to understand who’re your “warm” prospects. Marketers should begin with building out personas. However the creepiness transparency from the digital world enables you to definitely work well-beyond some educated guess.

Pinterest is an extremely open platform. You can observe (most) exactly what everybody else does. And pinners are (justifiably) happy with their boards, tastes, supporters and individuals they follow.

If you wish to gather a huge list of subscribers who are curious about your productsOrcontent material, you will get it from Pinterest. We’re likely to use 3 steps.

First, decide on a company, an important pinner, or perhaps a popular pin that pertains to the crowd you need to stand before. Here’s a couple of URL structures &#8211

For businesses, websites &amp popular users &#8211

  • https://world wide web.pinterest.com/[username]/
  • https://world wide web.pinterest.com/source/[domain]
  • https://world wide web.pinterest.com/pin/[unique flag]/

Second, we have to display a summary of you such as the following the organization/user or like/repin a well known pin. Here’s the URL structures that you’re searching for.

  • https://world wide web.pinterest.com/[username]/supporters/
  • https://world wide web.pinterest.com/source/blacksheepwools.com
  • https://world wide web.pinterest.com/pin/[unique flag]/likes/
  • https://world wide web.pinterest.com/pin/[unique flag]/repins/

You dig up popular users via keyword search.

Pinterest Boards

As well as get lists of board supporters by hitting &#8220followers&#8221.

List Followers

Whatever route you are taking, you’re searching at lists of folks that have proven very specific curiosity about something. However we have to grab their data rapidly.

Get another Chrome extension known as Scraper for Chrome.

Visit the list that’s best for you. Scroll lower to load everything up. Right click a user’s link and Scrape Similar.

For scraping supporters, use //div[@class=&#8217Grid Module&#8217]/div/div for that Xpath and .//a/@href because the column setting.

Scrape for Chrome

Scrape Followers

For scraping pin sharers, use //div/div/div/div[4]/div/a for that Xpath and posts set as @href

Now, export that list to some spreadsheet program. Cleanup their email list allowing you to have the user’s profile URL (https://world wide web.pinterest.com/[username].

User List Concatenate

Third, we’re likely to take that listing of Pinterest users and insert them in a crawler program like Screaming Frog and obtain this data &#8211

Screaming Frog List Mode

Turn Screaming Frog to list out Mode. Paste your listing of users. Run the crawl. Export All Outlinks.

Outlinks

Cleanup your spreadsheet allowing you to have such things as individuals users’ Twitter, Facebook &amp other social profiles. If you are lucky, you’ll will also get a couple of website proprietors.

Facebook Users

Now, take that data and become helpful. Don’t let yourself be spammy or behave like some weirdo. It’s creepy enough you have all of this data.

Make use of the data to understand more about your potential fans. Follow them on Twitter, discover what stuff they share, find out more about you skill to become more helpful.

Retargeting Audiences &amp Amplification

That stated &#8211 there’s a method to make use of your crawled data inside a socially acceptable creepy way and strengthen your content marketing. That’s, buy some very targeted ads.

*Note &#8211 you’ll be breaking more tos here. Facebook, Twitter and Google all require some kind of user consent before uploading user data. Make use of this tactic with your personal judgement.

Facebook’s custom audience option enables you upload a summary of Facebook users to operate ads against. Twitter’s Tailored Audiences will the same factor. And Google’s Display Network has similar choices for targeting website URLs.

Bring your listing of Facebook usernames, Twitter handles and websites, upload the lists and run targeted ads to advertise / amplify your articles.

Again, that’s inside a grayish position for Facebook and Twitter’s programs, particularly if you are simply scraping your personal Pinterest supporters. However it&#8217s extremely effective.

Next Steps

Even though you aren’t an energetic pinner, Pinterest provides an incredible, open platform to understand more about your audience.

Begin with building out an effective, branded, verified business profile. Make certain your website’s imagery takes Pinterest into account &#8211 make use of the right ALT tags, filenames, and formatting. Go explore Pinterest and find out what you could learn and affect your Search engine optimization and content online marketing strategy.

Take a look at PinGroupie like a free tool to assist sort &#038 search boards within Pinterest.

The publish Using Pinterest for Search engine optimization &#038 Content Marketing made an appearance first on ShivarWeb.

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5 Best POS Systems for Boutiques

POS for boutiquesSimilar to the word “artisan,” a great deal of people appear to become using “boutique” being an adjective nowadays, creating strange-sounding business descriptions like “boutique hotel” and “boutique talking to firm.” Used in this manner, “boutique” means … small and costly? (I’m not necessarily sure that’s just my favorite guess.) But talking about boutiques within the traditional way — as small stores — fundamental essentials hip little companies that keep local neighborhoods thriving small retailers possess a major impact around the national economy.

An alternative choice to major stores an internet-based retail Goliaths like Amazon . com, boutiques offer unique products along with a friendlier shopping experience. Cloud-based reason for purchase systems help boutiques accentuate these strengths, giving shopkeepers the opportunity to do such things as lookup customer purchase histories and track which products would be best sellers. But which cloud POS system is right for your boutique biz? In the following paragraphs, I’ll investigate and evaluate the top five POS systems for boutiques.

1. ShopKeep

bar nightclub pos systems

Utilized by greater than 20,000 small company retailers over the U.S., ShopKeep is definitely an affordable, easy-to-use POS system that operates on iPads. This POS offers responsive 24/7 customer care (incorporated within the straightforward $59/month/register fee) and competitive charge card processing charges via its in-house payment processor, ShopKeep Payments. ShopKeep includes inventory management features, additionally to worker management and customer management. You may also view real-time back-office reports from the internet browser or in your mobile phone using the ShopKeep Pocket application.

Here are a few more excellent achievements boutiques can perform with ShopKeep:

  • Generate detailed sales reports (item- and department-level) which help you identify which best-sellers you need to stock
  • Capture customer information at point-of-purchase to evaluate purchase patterns and make tailored marketing campaigns
  • Use with MailChimp, QuickBooks, and AppCard
  • Manage a large number of SKUs and import via CSV
  • Print barcodes for just about any item for simple checking in the register

A few downsides of ShopKeep is the fact that it’s not EMV-compliant (it pairs by having an EMV-capable readers, but the opportunity to accept EMV payments continues to be “coming soon”) also it doesn’t offer eCommerce integration, for individuals companies who wish to coordinate their webstore inventory using the products offered in their brick-and-mortar boutique. Find out more about this boutique POS within our ShopKeep review.

2. Shopify POSshopify-banner

Based on Capterra, Shopify POS may be the second-most-popular POS software system presently being used. Greater than 150,000 companies use Shopify, though a number of these may apply it eCommerce, sometimes along with another on-premises POS, like Vend or Quetzal (more about individuals guys inside a bit). But additionally to hosting your web storefront, the flexible, retail-centric Shopify POS can power your brick-and-mortar store sales too. This online POS is very easy to setup and begin using. Like ShopKeep, Shopify offers competitive charge card rates via its very own in-house payment processor, which means you don’t even need to have your personal credit card merchant account should you don’t wish to.

The normal Shopify POS setup uses an iPad register, but you may also bring your boutique on the run — to farmer’s markets, pop-up shops, etc. — selling and accepting payments out of your Android or iPhone.

Some options that come with Shopify POS making it ideal for boutiques include:

  • Choice to use together with your existing payment processor and charge card equipment
  • Robust inventory management with offline and online inventory syncing
  • One online dashboard to handle your retail an internet-based stores
  • Customer sales profiles
  • QuickBooks and Xero integration
  • Detailed reporting and analytics — identify bestsellers, see which products are running low, etc.
  • Accept partial payments, deposits, split tenders, and debit payments, and EMV payments

Some downsides include limited offline functionality and sluggish email support (though additionally they offer 24/7 support via telephone call and live chat). Learn more within our Shopify POS review.

3. Vend vend-logo

Vend is yet another popular retail POS that you could operate from the internet browser or perhaps an iPad application. Vend also integrates seamlessly together with your Shopify online shop, which makes it good option to Shopify POS (if you want your Shopify e-Store but aren’t in love with the Shopify POS). Such as the other cloud POS systems on the list, Vend is extremely easy to setup and obtain began with, and also you might be able to utilize it together with your existing POS equipment and preferred a merchant account provider. Vend offers 24/7 email support in situation you need to do encounter any issues.

Vend is scalable for companies varying from mobile boutique to multi-store outlet. This POS provider provides a free arrange for micro-companies selling 10 or less products, and compensated plans start at $59/month. Vend doesn’t include each and every feature available (for instance, it doesn’t permit item modifiers) but it’s a dependable POS that is excellent at what it really does.

Some features boutiques will enjoy:

  • Quite simple to include, edit and take away products.
  • Product catalog includes images, prices, variations (by color, size, etc.).
  • Real-time inventory and purchasers reports
  • Customer and inventory management
  • Plenty of software integrations for accounting, inventory control, staff management and much more

Negatives include limited cash management features cheap phone support costs extra. Read our Vend review to find out more.

4. Bindo bindo-logo-large-0fa095012de1980dfbf4eecd2ed1e1d9

Bindo is really a feature-packed iPad POS for boutiques along with other small retail companies. This POS is particularly designed for local mother-and-pop establishments who wish to sell online additionally to in-store. Bindo also supports mobile commerce while offering some advanced features, for example purchase order support. The aesthetically pleasing interface is really intuitive and simple to use the company claims you are able to train your employees within half an hour. Bindo POS works together with most charge card processors.

A number of Bindo’s boutique-friendly features include:

  • Loyalty and CRM module with gift certificate support
  • Worker management as time passes clock
  • Logistics management
  • Multi-store support
  • Online storefront with unified offline and online inventory
  • Supports high-volume transactions and limitless SKUs (monthly prices is mainly in line with the quantity of SKUs you’ll need)
  • Robust reporting and analytics
  • Quickbooks and Xero integration
  • Invoicing features
  • EMV card support

While Bindo boasts greater than 300 features, downside customers have would be that the POS software could be a little buggy at occasions. With this stated, free 24/7 support will help you resolve any company-critical issues. Find out more within our Bindo review.

5. Quetzal quetzal-logo

Quetzal has got the distinction of being the only cloud POS made particularly for clothing and shoe retailers. Like the majority of the others on the list, Quetzal is a straightforward-to-use iPad POS which works from the browser. This sleek POS offers awesome features just like a rear customer-facing display and the opportunity to “thumbs up” or “thumbs down” a person within the system. You can preserve tabs on everything a person buys, together with vendor, size, color, and material, after which sell to these customers with targeted email promotions.

Additionally you get get:

  • Clothing/shoe matrix
  • Shopify integration for the online shop
  • Ability to visit your best customers by vendor, or merchandise type, or season
  • Colorful, graphical reports
  • Sleek “Apple aesthetic”
  • 24/7 email support
  • EMV-compliant system
  • As much as 10,000 products and a pair of,000,000 SKUs

Available these days at just $60/location/month, you’ll certainly be thinking about this affordable POS should you operate a clothing and/or shoe boutique. Among the only negative reasons for it isn’t that that lots of retailers make use of this POS yet, there aren’t a lot of reading user reviews available. But you will discover more within our Quetzal review.

Which Boutique POS Must I Choose?

Just in situation you skimmed the above mentioned article (I don’t blame ya time is money!), here’s the fast-and-dirty rundown on these five boutique POS systems:

  • ShopKeep — iPad POS in-house payment processing no eCommerce
  • Shopify — POS for iPad, iPhone, and Android in-house payment processing includes eCommerce
  • Vend — POS for iPad or internet browser includes eCommerce
  • Bindo — iPad POS includes eCommerce advanced features
  • Quetzal — POS for clothing and shoe stores includes eCommerce iPad or internet browser

All five of those POS systems are easy-to-use, iPad/web-based systems that can cost you a great deal under the standard on-premise, Home windows-based software. The awesome factor about cloud-based systems is you can payg and check out the software prior to committing to buy it. And since they frequently make use of the same (or mostly exactly the same) equipment, you are able to usually make use of the same iPad, card readers, bluetooth scanner, etc., for an additional POS system should you decide you don’t such as the one you first of all subscribed to. Join trials of ShopKeep, Shopify, Bindo, Vend, or Quetzal, or call us if you want some additional help working out which POS may be the perfect one for the boutique.

The publish 5 Best POS Systems for Boutiques made an appearance first on Merchant Maverick.

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What’s eCommerce? Introducing Internet Sales


Intro to eCommerce

What’s eCommerce?

Quite simply, eCommerce describes any company that’s conducted on the internet, particularly individuals interactions which entail the exchange of products, services, and cash. Why isn’t it “O” for Online Commerce, or “I” for Internet Commerce? Well, nobody consulted me within the 1960’s when Electronic Commerce was initially created.

Technically, eCommerce continues to be conducted regularly in excess of half a century, only in the last fifteen years has it become commonplace – practically mandatory – for companies associated with a size. It’s started out laboriously slow business-to-business connectivity in to the fastest-growing industry on the planet. Today, nearly all new companies begin online, because of the considerably lower operating costs and streamlined chain of processes which are possible. But more essential than costs or efficiency is always that conducting business online enables any organization to possess global achieve, away from the gate.

A modest book shop run from the garage in San antonio might, might, succeed. But by leveraging the exponential development of the web and getting the world as his community, that’s precisely what Shaun Bezos did. And today, we’ve the enormously effective and industry-defining amazon . com.com, that is nearly symbolic of modern eCommerce.

With heroines like Amazon . com held because the defacto standard of what’s feasible for an internet business, the continues to be growing tremendously. Each year, eCommerce accounts in excess of $1.3 trillion in sales around the world. Time is growing in a staggering rate as more countries and consumers get on the internet (based on researching the market firm eMarketer). Figures like individuals are difficult to disregard a lot of companies now revolve entirely around enabling other users to begin their very own online companies. Merchant Maverick is devoted to evaluating individuals services. Until then, I’ll review the different techniques that eCommerce companies need to achieve their clients.

1. Online Marketplaces

You might or might not know this, but Amazon . com is really a confluence of numerous rivers its goods are sourced by many people a large number of individual retailers. If you’re a new comer to online retail, online marketplaces like Amazon . com could possibly be the best spot to join in. These marketplaces have many of the technical components taken proper care of, relieving you of this burden. They permit retailers to complete the things they’re doing best, instead of forcing these to dual-task because it specialists.

The marketplaces may also be somewhat niche, and therefore those who shop we already have searching for products inside your general category. Etsy is a superb example, where crafters and designers of stripes receive a typical venue. You won’t see lots of hi-tech gizmos on Etsy, but you’ll see a lot of crocheted baby hats. If hands-made, vintage, or next-trend fashion is the factor, Etsy is a superb spot for readers to locate you.

Quickbooks has curated a brief listing of 20 such marketplaces. These venues frequently have a hefty transaction fee for each purchase you are making. You can try this like a finder’s fee – the web site connected the store towards the shopper, enabling the purchase. Or view it as the price of conducting business – you outsourced all the technical components that you simply didn’t have time, expertise, or inclination to deal with on your own.

Lots of online companies start here. Individuals which are effective then possess the sources to graduate to more elegant stand-alone solutions, for example their very own website. Before we join in to beginning your personal site, let’s consider the next half-step-up in complexity the mobile store.

2. Mobile and Micro Stores

Mobile stores typically require minimal technical know-how. They achieve a wider audience than marketplaces, and permit for additional precise control of the merchant’s marketing campaigns. Mobile stores are simplified versions of self-sufficient websites, which we’ll enter into shortly. Mobile sites are miniature stores piggybacking on pre-existing websites just like your blog, social networking sites, or perhaps within emails.

An excellent example would be the business pages which are popping on Facebook. Just like everybody as well as their dog includes a Facebook page nowadays, so many companies. Facebook surfers can float on directly into your store, visit your products, and buy them &#8211 all without ever departing the Facebook website. The opportunity to achieve your clients even while they’re involved in social entertainment is a big chance, if your bit diabolical.

That will help you together with your marketing, Facebook’s ready-made social discussing tools do the majority of the meet your needs. Whenever you “like” that photo from the adorable kitten inside your news feed, that action is seen for your buddies. So when you “share” that photo yourself, all your Facebook connections obtain a fresh look at that cat. Exactly the same does apply for your products, meaning in case your goods are extremely popular having a couple of people, they’ll soon be extremely popular with tremendously more and more people, with hardly any effort from you. relatively speaking.

To understand more about how you can leverage this eCommerce tool for the business, read this article on Buy Now Buttons and social networking.

3. Websites

Here’s your bread and butter. Or perhaps in my situation, bacon and avocado.

Websites could be small , simple, with only the fundamentals. (The ‘business card my 6-year-old made in Notepad’ of web sites.) Or they may be the beacon of contemporary enterprise. (The Jarvis for your Tony Stark.)

From the modes of eCommerce that people cover in the following paragraphs, self-sufficient eCommerce websites are probab an actual store. As a result, they might require probably the most investment, technical understanding, and maintenance, yet they are able to potentially produce results that much cla the arena between entrepreneurs and large-big brands.

The fundamental listing of technical requirements which you’ll need to handle on your own:

  • Website name
  • Hosting company
  • SSL certificate
  • Credit Card Merchant Account and Payment Gateway
  • eCommerce shopping cart software
  • Webmaster (or development software)

This really is in no way an entire list, however these comprise the fundamental backbone of each and every eCommerce website. I’ll get into (much) greater detail in another article.

Some services available is going to do some, or even all, of the listing for you personally. For a small fee, obviously. Useful referred to as Shopping Carts, which provides the readers a correlation of what to anticipate. Developers like Shopify, Bigcommerce, and Volusion are the best-known carts, and provide their software by means of a regular monthly subscription. This is whats called SaaS, short for Software like a Service. There’s absolutely nothing to download or install simply on line online, as well as their particular tutorials will take you step-by-step through establishing your shop entirely within the cloud.

Other Shopping Carts obtainable and located by yourself servers, which helps the merchant to possess a lot more control and potential. These carts would be the epitome of eCommerce, filled with commensurate technical needs. But that’s for an additional article entirely.

4. Dropshipping

Finally, we reach the secret password of easy eCommerce (approximately lots of people think).

Dropshipping could possibly be the easiest method online businesses, since hardly any is needed individuals. Managing a dropshipping business requires no on-hands inventory, no web site to create and keep, and incredibly little marketing. In a nutshell, serving as a dropshipper means that you try to broker sales from a customer along with a vendor. Anything, nothing less.

But don’t be fooled. It is also the toughest. Dropshipping could be the easiest to begin and keep, but it’s the toughest to show any profit. Dropshipping typically includes attempting to move “junk items” like low-tech gadgets, novelty jewellery, and gimmicky clothing. Should you hit the jackpot, you may make thousands around the next craze. One particular trend was the now-ridiculed selfie sticks, which earned sudden recognition and become extinct of profitability as fast.

Dropshipping is way in the Ultimate Goal of eCommerce. It’s much more likely you’ll spend your time attempting to promote products which will generate couple of sales, and individuals sales is going to be low-dollar. However, if you’re a weekender e-tailer, dropshipping can bolster most of your earnings.

Conclusion

Prior to them getting began, it’s the imagine every would-be online entrepreneur that they’ll roll up out of bed at 10am, shuffle for their laptop, striking a couple of buttons with one hands while sipping coffee in the other. Voila! Money staying with you, right? Absolutely not. While conducting business online could make some problems basically vanish, it brings another group of challenges. Exactly the same business acumen and diligence are needed whether your small business is in brick-and-mortar or perhaps in “the cloud.”

If you’re studying this short article because eCommerce happens for you personally, Merchant Maverick has a lot of sources ensure you are on your path. We’ll assist you to uncover which Shopping Cart Software will best suit your needs, and we’ll illuminate the maze of internet Accounting. Curious about obtaining a company loan to leap-start your venture? We’ve got your back there, too.

Best of luck, and happy selling!

The publish What’s eCommerce? Introducing Internet Sales made an appearance first on Merchant Maverick.

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Shopify vs Square

shopify-vs-square
Square is probably the most comprehensive free mPOS app out there. It was really the first company to make card processing widely available to everyone using just a free card reader and a smartphone.

Shopify launched in 2006 as e-commerce software. Like Square and mobile payments, Shopify has made selling online much easier for merchants, especially those who are just starting out with their business.

Not only that, both companies have since branched out considerably. Square now offers a comprehensive suite of business products for merchants who want to sell in store, online, and on-the-go. And Shopify has branched out from e-commerce with a powerful POS system and its own payments service, so merchants don’t need to have a merchant account.

The result is that two services that started off catering to very different audiences now have very similar offerings. Square and Shopify both have powerful POS apps targeted for iPads, a mobile solution, and multiple e-commerce options. Both give you tools you need to run a brick-and-mortar shop beyond just a POS app. 

Their card processing rates are also identical, with a couple of important caveats. The first of these is that Square and its POS app, Square Register, are completely free, while Shopify will charge you a baseline monthly fee, plus the credit card fees, plus additional fees for add-ons. The second of these caveats is that if you opt for higher-priced packages, you can also get lower processing rates.

Square is still the better option for merchants who only process credit card payments sporadically (such as artists who vend at conventions and art shows), because there’s no monthly fee. If your e-commerce site only gets a little traffic and your sales are infrequent, you’re better off using Square as well. But if your online sales are good enough to justify the added cost, Shopify has some very nice features and stunning themes for your store.

So what if you sell online and in-store, or on the go? The answer isn’t quite as clear-cut.

As a merchant, which one should you choose? Which service is the better value? Which has the best features? That depends largely on your own particular situation. Read on for a detailed comparison and find out which service comes out on top in the Shopify vs. Square debate.

Products and Services:

Winner: Shopify

Bear with me, but there’s a LOT to discuss here. Let’s look at each of the core offerings — POS app, payment processing, and e-Commerce, and see how they stack up individually.

POS App

Shopify’s POS used to be strictly for iOS, but as of January 2016, the app is now available for Android smartphones and tablets, too. Square, too, supports your choice of Android and iOS devices. However, to make the best use of either app, you need an iPad, as many of the best features are only available there. You’ll also find that you can use the app on any number of devices without needing to pay for additional license fees (but you won’t be able to differentiate among employees without paying for that feature).

Shopify POS Features:

  • Accept all forms of payment: Credit card, debit card, cash, check, and other customized payment methods — even Bitcoin.*
  • Split tender: This is useful and you can actually accept more than just 2 payment forms on a transaction.
  • Discounts: Apply discounts on individual items or on the whole order, by percentage or dollar amount.
  • Store credit: The only fault with the store credit option is that there’s really no accountability in it. You can simply mark a payment as paid via store credit, with no need for proof of it at all. Still, this is a useful feature.
  • Reporting: Track sales, compare how products are selling, monitor traffic to your store, customer data, and more. With the higher-tiered plans you can even built custom reports. Data can be exported to CSV, as well.
  • Item limits: The limit on the number of items you can include in Shopify POS depends on which device you’re running the app from. Also note that you can choose to hide or delete items depending on what you need. However, your Shopify store can have unlimited items and you don’t need to sync them all with your POS unless you want to. (It’s worth noting that you can’t actually make updates to items in Shopify POS, only through the browser interface.)
  • Item variants: Set different colors/styles/pricing for your various items.
  • Syncing: Shopify automatically syncs inventory and product information across all your sales channels.
  • Email/print receipts: Send digital receipts, or if you have an iPad and Shopify’s retail package, print them out.
  • Inventory: Shopify’s inventory features are pretty impressive. In addition to tracking your stock levels across every channel where you sell, you can print barcodes, manage products you order from suppliers and automatically update inventory counts, and more. You won’t get low-stock alerts without an add-on, though.
  • Employee accounts: In a retail setup, knowing who is ringing up sales is especially important. With Shopify’s retail package, you can assign individual staff PINs, track register shifts and sales, and more.
  • Invoicing: Shopify actually has a simple form you can fill out to auto-generate an invoice. You can email it to customers, save it, or print it out.
  • Full/partial refunds: Issue a refund or issue store credit.
  • Gift cards (iPad only): You can only get gift cards if you opt for the Standard plan or higher. However, you can sell physical and digital gift cards.
  • Offline capabilities: You can’t log in during an outage, but if you are already logged in you can still accept payments other than credit cards. This is very limited functionality, but it could get you through an outage mostly fine.
  • Auth-capture: You can pre-authorize a transaction for 7 days in Shopify, which isn’t the longest period of time we’ve seen, but absolutely workable if you need this feature.
  • Tax rate calculation: Shopify will auto-detect your tax rate based on your store’s location (if using the POS), or based on your shipping zones for eCommerce. Shopify doesn’t calculate tax for international orders. However, Shopify does generate tax reports for you if you have Shopify Standard or higher. You can also set up tax overrides for entire collections of products or individual products (or product variants, such as digital books vs print editions). Just remember to confirm that Shopify’s tax rate is correct when you get started.
  • Loyalty programs: This is not a native feature to Shopify. If you want a loyalty program, you’ll have to start looking at apps in the Shopify ecosystem and find one that works for you. There’s at least 1 free program, but the more advanced systems will cost you more.

*Shopify POS lets you connect external terminals and third-party payment providers, which may cost you more. 

Square Register Features: 

  • Accept credit card payments: You can also log cash and check transactions, but this feature isn’t nearly as robust as Shopify’s.
  • Split Tender: Accept cash and card, or cash and check, or check and card.
  • Discounts: Apply discounts on individual items or on the whole order, by percentage or dollar amount.
  • Reporting: Square’s reporting features are pretty solid, but they’re not quite on the same level as Shopify’s. Still, Square’s reporting will cover all the basics and does have some advanced filters so you can customize the data.
  • Item variants: Set different colors/styles/pricing for your various items.Square prefers to call these “price points” and you can track them in inventory. You can also add item modifiers, which are add-ons that don’t affect your inventory counts, though restaurants are far more likely to use this feature than retail shops.
  • Syncing: Square’s inventory feature will automatically sync across your online store and Square Register, and you can view it in the online dashboard.
  • Low-stock alerts: Square will send you daily email alerts for low- or out-of-stock products. Being able to get a daily alert is very useful for busy merchants, especially because Square lets you set the threshold for low-stock alerts.
  • Email/SMS/print receipts: Send digital receipts via email or SMS, or if you have an iPad, print them.
  • Inventory: Square has a solid free inventory management system, but you can also integrate with Stitch Labs and other inventory services.
  • Employee accounts:You can use Square on any number of devices, but if you want employee accounts, multiple permissions, and timekeeping, you’ll need to sign up for Square’s employee management ($5 per employee per month)
  • Invoicing: Send invoices from within Square Register or online.
  • Full/partial refunds: Pretty self explanatory here.
  • Gift cards: No subscription required, no redemption fees. Just pay the cost of the cards themselves, and load them up on demand. Note these are physical cards only, but you can use them online.
  • Offline capabilities: Square’s Offline Mode is actually one of the most powerful I’ve seen. You can still process credit cards during an outage, and they’ll go through so long as you connect to the Internet within 72 hours. The caveat, of course, is that you’re assuming responsibility for any transactions that don’t go through.
  • Tax features: You can disable or enable tax collection with Square, and set price to include tax, or have it added on separately. As with Shopify, you can enable or disable tax on specific items. However, there’s no auto-detect feature, so you need to manually look up your applicable tax rates.
  • Loyalty programs: For $25/month you can add a punch-based customer loyalty program. All consumers have to do is opt for a digital receipt. You can set the purchase requirements to earn a reward (Which could be a free item or a discount). It’s not the most advanced system, but it’s still pretty flexible.

Square also has a host of features/subscription services targeting restaurants and other service-based companies, none of which you’ll find in Shopify. This includes kitchen ticket printing, adding tip (by percentage or dollar amount), appointment booking, delivery services, and much more.

All in all, though, the two POS systems are about evenly matched. Shopify is more robust in most areas, such as its support for many payment methods and store credit, whereas Square shines with the simple things, like supporting SMS receipts as well as email, low-stock alerts, and its offline mode.

Card Processing

Shopify and Square are both aggregators — that means, when you sign up to process payments through either of them, you don’t get your own merchant account; your transactions are simply lumped in with everyone else’s. Shopify actually processes through Stripe Payments.

Aggregating is what has lead to the common complaints you get about Square holding funds or terminating accounts at random. Shopify generally appears to be more stable, which is good given that Stripe also has a reputation for funding holds and account terminations. However, I was still able to find a few complaints about account holds — I wouldn’t say Shopify is immune, but it does a lot better on the stability front. Most of those holds happen when merchants suddenly fall within Shopify’s requirements for 1099-K reporting.

We’ll look at specific processing rates later on, but for now, here’s what you need to know:

Shopify will let you use its Payments service at no extra charge beyond your swipe fees and monthly service charges. If you choose to use a third-party gateway (PayPal, Braintree, your own merchant account, etc.), you’ll be charged an extra 0.5-2% transaction fee. Note that you get a choice of more than 70 gateways, which is quite impressive. There’s no charge at all for accepting cash, check, or alternative payment methods (such as Bitcoin) using the POS app.

Square will lock you into using its service for payments. You’ll pay standard rates for credit card processing, and nothing for accepting cash and check. However, you can’t set up any other alternative payment methods and log them using Square (unless you want to mark them as cash/check).

Shopify has the advantage in terms of sheer versatility. I like that you can process through a third party and even connect terminals and PIN pads (allowing you to get interchange rates for debit, if your processor offers them), but a 2% transaction fee is high, especially for a small merchant. However, if you don’t need all the bells and whistles, Square is a solid option for payments. You’re covered for all the basics and you know exactly what you’re going to pay for each transaction, every time.

Both Shopify and Square now have APIs that allow you to build payment processing into your own apps as well.

eCommerce

Shopify started as an eCommerce product, and it’s stayed true to that idea with robust shopping cart software and an easy-to-use design that even newbies to selling online can handle. Features include:

  • Hosted site: Shopify provides hosting for your site with unlimited bandwidth and unlimited products.
  • Domains: Use your shopify hosted domain only, purchase a domain through Shopify and set up a redirect, use an existing domain with a redirect, or buy your own domain and set up the redirect. There are a lot of options.
  • Buy buttons: Even if you don’t have shopping cart software set up on a site, you can use Shopify’s buy buttons to enable purchases on the web, or in an app, or via email with the Buy Button feature.
  • Sell on social media: With Shopify you can set up a store directly on Facebook, and also sell on Twitter and Pinterest.
  • Abandoned cart recovery: Millennials are especially guilty of cart abandonment but with this feature, you can win them back. Only available for Shopify Standard and up.
  • Store migration: Making a switch? Use one of Shopify’s third-party add-ons to migrate your store from eBay, Amazon, and Magento without having to manually upload all of your products.
  • Import/export via CSV: Add your products to your store using Shopify’s CSV template.
  • Automatic data sync: Inventory is automatically updated and synced across all your sales channels, including your POS and social media.
  • Reporting: We’ve mentioned this already, but it bears repeating that you get some solid reporting features and can separate data by sales channel.
  • Order management: Shopify has some comprehensive order management tools that work in the app as well as through the dashboard. You can also get integrations to help with it.
  • Third-party integrations: There are a LOT of integrations out there for Shopify (just check out the app store). Some are free, some will cost you. But in addition to your standard accounting, inventory, and order management integrations, you can opt for a Fulfillment by Amazon integration and recurring billing/layaway services.
  • Discounted postage rates: Postage can be one of the biggest expenses for online shop owners, but if you print your postage through Shopify, you can get a discount. The higher-tiered packages give bigger discounts.
  • Many themes: Design-wise, Shopify gives you a huge selection of store themes and you can even customize them further if you have programming knowledge.

Square’s eCommerce support initially felt more like an after-thought. It was very limited, but lately the company has really expanded its offerings, which makes me happy.

  • Hosted site: Square will give you a webstore on its own domain. This feature is pretty limited, but it’s a great starter site and there’s no monthly cost.
  • Domains: You can also integrate your store with Weebly, Bigcommerce, or Ecwid. 
  • Import/export via CSV: Get your online store loaded up quickly, or update your inventory counts en masse. Also helpful for migrating stores.
  • Automatic data sync: Inventory is automatically updated and synced across your online store and the Register POS.
  • Reporting: All of your data is available and can be downloaded from the Square dashboard.
  • Third-party integrations: Square’s list of integrations includes some robust inventory and order management tools. There’s a custom API you can use to create your own.
  • Order management: You can manage your orders through Square’s online dashboard, but not in the app. Integrations can extend the functionality.

Shopify offers far more eCommerce features, but it’ll be interesting to see what Square does in the future. It’s also worth mentioning that if you opt to integrate your existing site with Square, you’re going to get the benefits of whatever shopping cart software you choose, so even if Square lacks a feature you need, you might be able to get it another way.

Compatible Hardware:

Winner: Shopify

Both Square and Shopify offer a range of hardware options, from free credit card readers to full-fledged retail kits with everything you need for a conventional register setup.

At the very least, you’re going to need a card reader to use with your smartphone or tablet. You have a couple different options there:

Shopify Card Reader Options:

  • Magstripe reader: Free
  • EMV/NFC reader: $129 (retail: $149)
  • Lightning magstripe reader: $99 (includes charging capabilities)
  • Third party terminals and PIN pads: $199 and up

Square Card Reader Options: 

  • Magstripe reader: Free
  • EMV/Magstripe reader: $29
  • EMV/NFC reader: $49 (includes free magstripe reader)
  • EMV/NFC reader with PIN pad: $129 (iOS only)

That’s just for the basic setup for smartphones or tablet. If you happen to have an iPad, you can take advantage of both services’ more advanced features (such as receipt printing), but you’ll need more hardware. Both provide ready-to-go retail bundles that you can use to set up your register.

Shopify Retail Kit

A bundled, ready-to-go retail kit from (excluding your tablet) costs $779. That includes:

  • iPad stand (retail price $129)
  • Bluetooth receipt printer ($399)
  • 16-inch cash drawer ($139)
  • EMV/NFC card reader ($139).

You can also purchase each piece of hard hardware separately, but buying the bundle will save you about $25. Other available hardware includes:

  • Barcode reader ($229/$399)
  • Barcode dock ($79)
  • Barcode printer ($119)
  • EMV/NFC reader dock ($39)
  • Cash drawers ($139-$349)

Square Retail Kit 

Square offers a few options for retail kits that range from $486 to $659, depending on your tablet (it even offers kits for select Android tablets. The iPad Air kit, which is $659, includes the following:

  • Square stand ($99)
  • USB receipt printer ($299)
  • Bundle of receipt paper ($49)
  • 16-inch cash drawer ($229).

Note that doesn’t include an EMV-compliant card reader (the Square Stand has a basic built-in magstripe reader), which will add $29 to $129 to the cost, depending on which EMV reader you want. You can add an iPad Air for $399, as well.

Something worth noting is that Square does not officially support bar code printers, whereas Shopify does. Some Square users have had luck with a Dymo printer, but there’s absolutely no guarantee.

Other available hardware includes:

  • Barcode scanner ($199)
  • EMV/NFC reader dock ($29)

Square actually offers a selection of both wireless and Ethernet-based receipt printers, as well as a kitchen receipt printer, and multiple cash drawers. With Shopify, there’s only one receipt printer but you do get multiple cash drawers.

It really comes down to your person needs. I like that Shopify’s kit includes an EMV card reader by default, because it is very important for businesses to transition over to accepting the new chip cards. It’s a nice thought that Square includes receipt paper, but I think an EMV reader is a lot more important.

Fees and Rates:

Winner: Square

At first glance, Shopify and Square appear to have identical pricing: 2.7% for swiped transactions and 2.9% + $0.15 for online transactions. Simple, right?

However, that doesn’t account for Shopify’s monthly fee or its retail add-on package, or the transaction fees if you choose another payment processor. Depending on which features you need, the cost of Shopify can really start to add up over time, especially with add-ons. That’s not necessarily a bad thing, but you should look closely at your budget and projected sales to see if you can justify the expense.

Square Fees

Square will charge you $0 in monthly fees, PCI compliance, etc. You will pay nothing beyond the credit card transaction fees unless you opt for one of the add-on services (appointment booking, email marketing, employee time management/payroll). It really, really is that simple.

  • Credit card fees: 2.7% swiped, 3.5% + $0.15?? keyed, 2.9% + $0.30 eCommerce.

Shopify Fees

There are four Shopify plans. As you can expect, with higher-tiered plans, you get a greater number of features. Check out the Shopify pricing page for a full breakdown of features:

Shopify Lite ($9/month) 

  • Facebook store
  • Buy buttons
  • Shopify POS
  • Invoicing
  • 24/7 support
  • Credit card rates: 2..7% swiped, 2.9% + $0.30 eCommerce

Shopify Basic ($29/month)

  • 2 staff accounts
  • 24/7 support
  • Online store + blog
  • Discount codes
  • Fraud analysis
  • Sell on Facebook, Twitter, or Pinterest
  • Credit card rates: 2..7% swiped, 2.9% + $0.30 eCommerce

Shopify Standard ($79/month)

  • Everything in Shopify Basic
  • 5 staff accounts
  • Professional reports
  • Gift cards
  • Abandoned cart recovery
  • Credit card rates: 2.6% + $0.30 per online and 2.4% for swiped transactions,

Shopify Advanced: $299/month

  • Everything in Shopify Standard
  • 15 staff accounts
  • Advanced report builder
  • Real-time carrier shipping
  • Credit card rates: 2.4% + $0.30 for online/2.2% swiped.

The plan I really want to draw your attention to is Shopify Lite. If you are just starting out, this is the most affordable option, and you can still sell online via Facebook or your own site (or even Tumblr). If you find that Shopify is right for you, you can upgrade to the Basic or Standard plans. If that’s still too much of an expense, or you want a hosted eCommerce site without paying for it, you’re better off with Square.

For large businesses, there’s Shopify Plus, which is the company’s enterprise solution with custom pricing based on your volume and features.

Shopify Retail Package 

If you want to track staff shifts and run a proper register setup with receipt printers and other hardware on your Shopify POS, it won’t come cheap. You need the Retail Package, which will give you individual PINs for your staffers and allow you to use hardware and integrations for $40/month.

This is where it’s worth doing the math. Square doesn’t charge you for using add-on hardware. But it will charge you for employee management (timekeeping and staff IDs). That’s $5/employee monthly, so if you have more than 8 employees, Shopify winds up being the better value, if we’re just counting the retail package, not the monthly fee.

Shopify Transaction Fees

We’ve already covered what you’ll pay if you use Shopify payments to process credit cards. (Note: there’s no fee at all for cash, check, or alternative payment methods). But what if you already have a credit card processor and just need an eCommerce solution and mobile processing? Shopify will let you do that!

It’ll just cost you.

Let’s say you’ve got a great interchange-plus plan where you’re actually getting the very low debit interchange rates. You’ve got a PIN pad so your customers can process cards as debit.

First of all, you need to have the Retail package — so that’s $40 plus whatever Shopify plan you have. You’ll pay your credit card processor whatever they normally charge, and then an additional percentage to Shopify.

  • Shopify Basic: 2%
  • Shopify Standard: 1%
  • Shopify Advanced: 0.5%

So that’s a lot to consider. I highly encourage you to do the math and figure out where the best deal lies for you!

Contract Length and Early Termination Fee:

Winner: Tie

Square has no contracts what so ever. Everything is pay-as-you-go, with all of its add-ons on a monthly subscription. You can even try each service out for 30 days, no charge.

Shopify is a monthly service. You can pay for an annual package and save some money per-month, but otherwise there are no contracts or obligations. You can get a 14-day trial, no credit card required.

Either way, there’s no long-term commitment, which is a serious advantage.

Sales and Advertising Transparency:

Winner: Tie

Overall, Square and Shopify are both very transparent as far as their sales and advertising go. There’s no hidden fees, no contracts, no sneaky auto-renewal clauses. I like the resources that both companies put out — blog posts on topics that merchants should be aware of, and tips for helping their businesses thrive. This is important, especially when serving small businesses. We live in the information age, and yes, content is king. You should absolutely expect this out of any service you use — especially in the payments space. Educated merchants make for better customers.

Both are doing very well on the social media front as well, with active Facebook, Twitter, and LinkedIn pages, as well as dedicated Twitter support channels (@SqSupport and @ShopifySupport, respectively).

This is exactly what we like to see. You know exactly what you’re paying for, you know all of the terms, and you know what you’re getting. Best of all, you can move on whenever you’re ready.

Customer Service and Technical Support:

Winner: Shopify

Shopify is the clear winner in this category. No matter what Shopify plan you have, you get 24/7 access to the support team, which is astounding. Not only that, but the support team’s overall reputation is quite good, with timely responses and helpful answers. I also like that Shopify’s knowledge base is incredibly detailed. You should be able to get answers to a lot of the questions you’ll have without having to get anyone on the line. You can also get email, live chat, and phone support. There’s a community forum, and Shopify will even help pair you with experts who will help you complete your project. This is a convenient way to get up and running if you have more capital but not a lot of time or know-how — expect to pay for these experts’ time and insights.

Square…well, if you check out our Square review, you’ll see what others have said. While the company has made major strides to improve, it’s far from perfect. That said, Square’s knowledgebase is astounding. As with Shopify, unless you’re dealing with a complex, account-specific problem, you’ll be able to find an answer without having to contact one. You can get phone support, but you’ll have to get a code first. Otherwise, it’s email only to contact Square directly. It’s also interesting to note that Square just added a user forum where merchants can connect. I expect to see this feature take off soon.

Negative Reviews and Complaints:

Winner: Shopify

Square’s complaints fall into two categories, mostly: account holds/terminations and bad customer support. The issues are related, too: merchants find out their accounts have been shut down or funds are being held until additional verification is required, and run into a brick wall when it comes to support and getting the matter resolved. We’ve seen an overall improvement on this front, but these are no minor concerns. (Another concern we’ve seen a lot of recently is faulty EMV hardware, but Square is generally good about replacing it.)

The complaints about Shopify are far different. One of the biggest complaints is that you can’t get a hosted payment page — any time customers complete a purchase they’re directed to checkout.shopify.com, which may drive off some potential buyers, who are understandably wary. Another common complaint is the difficulty of learning Shopify’s programming language, Liquid. If you want to make code-level tweaks to your site you are much better off hiring a Shopify expert. Something else that comes up quite often is that many of the apps and integrations available through Shopify aren’t free. This isn’t surprising, but it can be understandably frustrating for merchants, especially those who are just starting out.

We have found a few complaints about Shopify holding merchants funds, but nowhere near on the scale of Square or even Stripe, through which Shopify processes payments.

Positive Reviews and Testimonials:

Winner: Shopify

Most of the positive chatter you will find about Square comes from the Reviews page, or big news publications (linked to on said page). From general user chatter, merchants love how easy it is to get started, the fact that all of the core features are free, and the overall ease of use. The fact that it offers an EMV reader for just $29 is amazing when most hardware runs upward of $100 is nice, especially for merchants who are just starting out, and the offline mode can be very useful.

With Shopify, people also rave about the ease of use. The fact that you have so many gorgeous themes to choose from with your online store is a major advantage. The rates are competitive (especially if you use Shopify Payments), and with the higher-tiered plans you get some really great features especially. But even the basic plans have everything you need.

Final Verdict:

Winner: Shopify

It’s difficult to say unequivocally that Shopify or Square is better than the other. Shopify does have many more advantages than Square — more robust POS app and eCommerce features, round-the-clock customer service, and less of a reputation for holds. But that doesn’t mean that Square isn’t a good choice for some merchants. Especially for new merchants, Square makes a LOT of sense.

Let’s look at a few key factors that will influence your decision:

Cost: Square is by far the less expensive service, especially if you are just starting out. If your online sales or in-person credit card payments are infrequent, Square’s pay-as-you-go plan with no monthly fee is ideal. As your cash flow improves, and business steadies, it makes more sense to invest the cash in tools that will make managing your business easier (and less time-consuming!).

Features: Square Register is easily the most robust free mPOS app out there. But that’s among free apps. Shopify isn’t free, and when you look at the feature sets, it’s pretty clear why. You’ll get more features suited to growing eCommerce and retail businesses than you would with Square. If you are doing steady business, you should absolutely consider upgrading if the features work for you.

Add-Ons and Integrations: How do you run your business? Do you print barcodes for every product? If not, the fact that Shopify supports barcode printers and scanners is probably irrelevant to you. But what other services do you use for your business? Both Shopify and Square offer a custom API that you can use to integrate if you have the technical know-how, but if you don’t, which one has a greater selection of ready-to-go integrations that suit your business? Keep in mind that Shopify’s app store is full of a huge selection of free and paid integrations that can do everything from help you migrate your inventory from eBay to Shopify to setting up layaway plans.

Level of Support: Hands-down, you will get better customer support from Shopify than Square. You can contact them 24/7 by email, phone, and live chat, whereas Square only offers email and phone (during limited hours and only with a code). Both have community forums and pretty respectable knowledge bases, so most of the basic technical questions may not ever require contacting a support person. It also bears mentioning that Shopify allows you to connect with experts who can get you set up, or take your business to the next level. If having someone you can reach at any time with questions is of the utmost importance to you, then Shopify is the obvious solution. If you’re the go-it-alone type, Square should do you just fine.

I hope this has helped you understand some of the big differences between Shopify and Square! They look quite similar at first glance, but when you scratch beneath the surface you’ll find they both have so much to offer. You absolutely need to consider costs when making the choice, but keep in mind your long-term goals and the features you are most interested in pursuing.

Have experience with either or both of these services? We’d love to hear from you, too! Leave a comment! And as always, if you have any questions, feel free to contact us!

The post Shopify vs Square appeared first on Merchant Maverick.

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Shopify Plus Versus Mozu

shopify-plus-vs-mozu

Should you&#8217re searching into Enterprise eCommerce software, you&#8217ve without doubt encounter Shopify Plus. And, should you&#8217ve dug just a little much deeper, you might have found Volusion&#8217s form of Enterprise software, Mozu. Both systems provide the scalability, reliability, and customer care you’ll need, how do we decide between the pair of them? I&#8217m wishing I’m able to help.

First, just a little history.

Shopify Plus operates and owned, unsurprisingly, by Shopify. With more than ten experience, Shopify is among the best shopping carts open to retailers. Over 275,000 stores use Shopify for his or her online platfoms, and this past year the organization worked in $17B in sales. Shopify&#8217s big named clients include Whirlpool, Red Bull, and Budweiser.

Launched in September 2013, Mozu is Volusion&#8217s solution for commercial retailers. Volusion matches Shopify in sales, handling $17B in sales this past year. Mozu hosts sites for Bluefly, Jelly Belly, and Sigma.

Both of them are solid choices for a company that wishes to help keep expanding. Continue reading once we compare the 2 platforms&#8217 website design, features, and integrations. Should you&#8217re searching for something much more in-depth, try our full reviews of Shopify Plus and Mozu.

Web-Located or Licensed:

Shopify Plus and Mozu are generally SaaS (Software like a System). They’re fully-located cloud-based software systems.

Software and hardware Needs:

None! Zero! Nada! You just need a pc, a web connection, along with a up-to-date browser.

Prices:

Prices for Enterprise solutions varies between retailers, based upon how big your organization and the amount of customer care that you’ll require.

As I can&#8217t let you know what prices may be like for the business, I know that both goods are pretty costly. Shopify Plus&#8217s cheapest possible rates are $2000/month, despite the fact that there’s no information on Mozu&#8217s site to point out a cost range, I imagine prices can be compared.

You&#8217ll have to contact both companies to discover what prices may be like for the company.

Contact Shopify Plus

Contact Mozu

Simplicity of use:

Champion: Shopify Plus

I have to admit that Shopify Plus wins this category automatically. Normally, to be able to evaluate simplicity of use, I request a demo, give it a try, and see results for yourself. As I&#8217ve had the ability to check out Shopify&#8217s backend extensively, I haven’t received the Mozu demo which i requested over the other day. So, I don&#8217t have just as much to take with Mozu.

Shopify Plus uses exactly the same dashboard as Shopify&#8217s fundamental plans, that is great since it&#8217s our favorite dashboards.

Screen Shot 2016-05-24 at 11.24.02 AM

All your most typical functions are rapidly accessible, and also the layout is logical and simple to navigate.

A WYSIWYG editor (a specific item is what you’ll get pronounced wiz-ee-wig through the pros) enables you, the merchant, to create changes to storefront content through the admin.

There&#8217s a style editor available that allows you to view real-time changes for your theme before you decide to distribute them. So far as usability goes, Shopify is really a dream.

Though I wasn&#8217t capable of giving Mozu an evaluation run, Used to do watch this thirty-minute video that demonstrates a number of Mozu&#8217s functions.

There’s two parts to Mozu: the admin (to use) and also the DEV center (for the developers&#8217 use).

In the admin you are able to set discounts, add products (as much as 20 million), and alter and arrange storefront quite happy with widgets.

To be able to best make use of your Mozu platform, you&#8217re have to developers who are able to re-write source code to personalize the website for your exact specifications. Though it&#8217s easy to circumvent coding more often than not with Shopify Plus, it&#8217s impossible to prevent with Mozu.

I suggest trying out both products before investing in either. You might find that you simply prefer one within the other.

Shopify Plus provides a 14 day free trial offer, which you’ll find here. Mozu also offers a demo available. Hopefully, you’ve better luck getting hold of it than Used to do.

Features:

Champion: Mozu

In each and every situation, Enterprise solutions supply the scalability, uptime, storage, and selling capacity that giant companies need. Neither Shopify Plus nor Mozu are the best for this rule. You can be certain that the site will stretch to deal with sudden increases in traffic.

Listed here are a couple of features which go past the basics.

Shopify Plus includes a Traffic Control Application available which helps transfer customers out of your old site for your brand new one, with no stop by Search engine optimization. With Shopify Plus you may also sell across multiple channels (including social systems) and manage all individuals channels in one admin. Further, Shopify Plus can add a blog to provide your clients a properly-rounded brand experience.

One factor Shopify Plus continues to be missing is a-page checkout, but like anything else Shopify-related, this is often solved by having an application. It&#8217s known as CartHook also it costs $300/month.

Mozu wins this competition, not because Shopify Plus really lacks in the choices (except for one-page checkout), speculate Mozu excels.

Mozu boasts faster load occasions than most platforms, which will keep customers in your page. With faceted (filtered) search, customers find what they desire faster and, subsequently, buy faster. In Mozu&#8217s admin, try listing limitless attributes for every product to help refine your research functions and make super-specific promotions. While Mozu doesn’t have your blog function, it will get one-page checkout. Take a look at Mozu&#8217s full listing of features on the separate review.

Website Design:

Champion: Tie

Shopify Plus and Mozu take completely different methods to website design. Shopify Plus offers a multitude of pre-done affordably-to-use styles, and Mozu gives developers the various tools they have to create their very own.

We&#8217ve been speaking about Shopify&#8217s styles for any lengthy time. They’re professional and engaging, and today these (over 100) are fully mobile responsive. You will find 26 free styles available, and also the rest can be bought at $140-$180.

Screen Shot 2016-06-06 at 1.40.44 PM

You are able to edit Shopify Plus&#8217s styles through either the Theme Editor based in the dashboard or by editing the HTML/CSS source code.

Mozu doesn’t offer any ready-made styles or WYSIWYG editors. Rather, it champions complete customizability. Your developers can take shape on Mozu&#8217s blank Core Theme using the Hypr theming engine, which simplifies the event process. Mozu is free, so that your developers have the same code and REST API which was accustomed to build Mozu.

Screen Shot 2016-06-09 at 11.38.31 AM

It makes sense a completely mobile responsive shopping online experience. Even though your website is going to be harder to obtain ready to go, it’ll ultimately feel and look exactly how you would like it to.

Integrations and Add-Ons:

Champion: Tie

Shopify&#8217s Application Store is unbeatable when it comes to figures. With more than 1000 add-ons available, you&#8217re sure to obtain the integrations you’ll need. (Bear in mind that you simply&#8217ll require a couple of more add-ons with Shopify Plus than you’d with Mozu due to Shopify&#8217s more limited features). If you’re able to&#8217t find your chosen integration, it&#8217s simple for your developers to construct connections with Shopify&#8217s REST API. Furthermore, the Shopify Plus team can help source custom connections for your ERP, CRM, and accounting systems.

With 85 add-ons finally count, Mozu&#8217s pre-made integrations are restricted compared. However, because of Mozu&#8217s number of features, you&#8217ll need far less add-ons. And, due to Mozu&#8217s free documentation, the integrations that you simply do need is going to be simple to connect.

Because of this, I&#8217m calling a tie.

Payment Processing:

Champion: Shopify Plus

Shopify Plus connects with more than 70 payment gateways. Furthermore, Shopify offers its very own in-house payment option: Shopify Payments.

There’s a couple of advantages to Shopify Payments. Fox example, it&#8217s easy to setup and manage your bank account. More to the point, you might be able to pay lower charge card rates with Shopify Payments compared to other payment gateways. With every step-up in Shopify plans, charge card rates go lower. Browse the rates for auction on this chart.

Screen Shot 2016-06-08 at 11.44.41 AM

Although there aren’t any rates listed for Shopify Plus, it&#8217s likely they&#8217re even lower.

Mozu, however, has only ten payment gateways already integrated. Observe that these gateways include probably the most generally used options (Authorize.Internet, PayPal Express Checkout, PayPal Payflow Pro, Amazon . com Payments), which with Mozu&#8217s free documentation, it&#8217s simple for your developers to construct connections for your favorite payment gateway.

I&#8217m giving this to Shopify Plus, mainly due to the reduced charge card rates provided with Shopify Payments.

Customer Support and Tech Support Team:

Champion: Tie

Shopify Plus and Mozu offer much the same customer care services.

Shopify Plus advertises 24/7 priority support. There’s also eCommerce Forums available as well as an online Help Center, which addresses faq’s. The good thing of Shopify Plus&#8217s services are that every merchant includes a designated Merchant Success Manager. They are the direct line to Shopify&#8217s support, and they’re acquainted with your store&#8217s needs and intricacies. And, obviously, there will always be Shopify Experts readily available for hire that will help you with website design, product photography, etc.

Mozu also provides priority phone support 24/7/365. Developers will find methods to their technical concerns within the documentation obtainable in Mozu&#8217s DEV center. Within the Help Center searching for solutions to faq’s or submit an assistance ticket. Expertise are additionally available and may be either incorporated inside your hire Mozu or hired at additional cost. Like Shopify Plus, Mozu provides each client by having an Account Manager, who tends to make running your store an even operation.

Shopify Plus and Mozu match one another within this category like for like. It&#8217s a tie.

Negative Reviews and Complaints:

Champion: Shopify Plus

With many Enterprise options, it&#8217s near impossible to locate any testimonials online, negative or positive. In these instances, I typically check out the founding company&#8217s history. More often than not, customer complaints fond of the bigger company apply and to Enterprise solutions. That stated, here are the customer complaints I&#8217ve found most often.

Shopify customers dislike its limited functionality. Since the admin is really easy to make use of, Shopify frequently neglects to include certain options that bigger companies need. For instance, discounts are only able to be produced with one condition (a price reduction on X product of X percent). A lot of companies want to create more difficult discounts (Say, a price reduction on X products of X percent when the total cost has ended X dollars). Shopify also limits the amount of variants that may be put on an item. Futhermore, Shopify&#8217s Business to business selling choices are only accessible by having an application.

Volusion&#8217s customers don’t complain concerning the product around the service. Earlier this Memorial Day (2016), several Volusion sites experienced three hrs of downtime, leading to a large number of lost sales. Volusion customers also complain about tricky cancellation charges (you should know to cancel all your services individually) and miscommunications with customer support.

Because Shopify&#8217s complaints can largely be solved with an app, I&#8217m awarding the course to Shopify Plus.

Positive Testimonials and reviews:

Champion: Tie

When I&#8217ve already pointed out, comments are difficult to find. However, positive testimonials are indexed by abundance on Shopify Plus and Mozu&#8217s sites. Individuals testimonials tend to pay attention to a couple of things.

Shopify Plus clients love that they could transition easily using their old platform to Shopify, with no stop by Search engine optimization. Users will also be stoked about Shopify&#8217s scalability, and developers are looking forward to the opportunity to use Shopify&#8217s REST API to personalize the shop&#8217s backend.

Mozu customers understand the platform&#8217s speed: pages load fast and developers could make updates rapidly. They love Mozu&#8217s mobile responsive design and Mozu&#8217s master catalog which syncs products from multiple sales channels. Additionally they like this customer segmentation enables merchant to market differently to various customers.

Final Verdict:

Champion: Shopify Plus

With wins in 2 more groups than Mozu, Shopify Plus is our obvious victor. Its clean dashboard, reliable customer support, and extensive applications are unequalled.

That doesn&#8217t mean, however, that Mozu isn&#8217t best for you. Should you&#8217d should you prefer a platform that enables you to definitely personalize every facet of your store, Mozu is possibly a much better fit.

Should you&#8217re still unsure, I suggest talking with representatives from both companies. Inquire about prices, request a demo, and find out the things they can perform for you personally.

Get Began With Shopify Plus

Get Began With Mozu

The publish Shopify Plus Versus Mozu made an appearance first on Merchant Maverick.

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13+ More Great Ways To Use Keyword Planner for Search engine optimization

Using Keyword Planner

Google Keyword Planner is really a fundamental tool for planning Search engine optimization and content marketing campaigns. It’s the only real spot to get search data for example keyword ideas, trends and check volume from Google.

As well as for most non-professional SEOs, it’s the start and finish of market and keyword research efforts. There are many beginner guides for Keyword Planner, however this publish will concentrate on uses of Keyword Planner better with advanced techniques.

Since Keyword Planner replaced that old Keyword Tool in 2013, well-known SEOs have belittled it for hiding keywords and getting a laundry listing of “dirty secrets.” The overall sentiment is the fact that it’s problematic, but it’s the very best we’ve at this time.

A few of the critique is justified, but like critique of Search Console / Website owner Tools, it hides some helpful functionality that is way better than Keyword Tool ever might have been.

Before searching at specific uses of Keyword Planner better, bear in mind two concepts &#8211

1. Keyword Planner isn’t intended for SEOs and Content Marketers. It’s intended for PPC professionals searching to put money into search ads. You need to be in a position to factual that bias with complementary tools, techniques and filters.

2. Keyword Planner is really a tool &#8211 not really a consultant. It’s only just like the way you utilize it. You need to coach and coax it to supply the important information according to your objectives.

Knowing that &#8211 listed here are a couple of methods to make Keyword Planner meet your needs.

Using Keyword Planner Better

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1. Use Recommended Ad Groups To Build Up Styles &amp Topics

For a long time, Search continues to be leaving searching at isolated exact match keywords and on your journey to searching at topics and just how keywords connect with one another. It’s why Google will highlight Barack Obama’s bio whenever you look for “President from the U . s . States.”

In either case, working out precisely what is really a “topic” or perhaps a “keyword theme” after which deciding which keywords could be targeted in one subject is much more of the art than the usual science.

Google Keyword Planner groups keywords into recommended Ad Groups since it thinks you can make use of the same website landing page to market to any or all the keywords inside a group, and therefore possess a greater Quality Score&#8230which is carefully associated with relevance signals in search.

And you may use Keyword Planner&#8217s recommended Ad Groups like a window into what keywords ought to be grouped into certain topics.

Ad Group Ideas

Searching in the recommended ad groups supplies a great beginning point for mapping the topics that you could target with a page.

2. Sort by Competition To Find Out Priority &amp Content Type

Your Competition and Recommended Bid posts affect compensated search ads &#8211 not search. But you can aquire a couple key insights by sorting by Competition and Recommended Bid.

First, it informs you if your keyword or recommended ad group is earning money. If you notice high competition along with a high recommended bid, you already know that there’s profit that exact keyword.

High Competition &amp Suggested Bids

Low Competition &amp Suggested Bids

If you’re attempting to directly impact your or perhaps your client’s main point here, you should use the information you prioritized efforts.

Second, you are able to determine in which a keyword is incorporated in the marketing funnel. Search ads are direct-response oriented. Advertisers pay more for keywords that individuals click and immediately buy. They pay less for keywords where individuals are simply researching.

If you visit a term which has low competition and/or perhaps a low recommended bid, it’s likely an investigation term. It may be a useful term to focus on, but it’s important to make use of a research position rather of the sell position.

Research Phase

Denim Keyword Research

For instance, “denim” might be a prime category or product page term. As well as &#8220jeans style&#8221 might be a gallery page. However they have low ad competition, which signals that advertisers aren’t getting direct purchases from individuals terms.

As you can tell within the screenshots, should you consider the related searches, they’re actually a research terms that you ought to target having a Buying page or helpful tips for type page.

3. Use Keyword Styles To Locate New Keywords According To Your Product Or ServiceOrSolutions

Imagine two scenarios. First, someone informs you to definitely “RUN NORTH!” &#8211 you’ll use usually the right direction, although not exactly. Second, someone informs you to definitely “RUN NORTH Lower THIS ROAD!” &#8211 you’ll use precisely the right direction.

Google Keyword Planner works exactly the same way. When you’re searching for much better keyword ideas, it’s easier to enter a “theme” of keywords in to the search engine rather of merely one example.

For instance, most beginner&#8217s guides will explain to go in another keyword in to the Get Ideas field. Nothing too broad or too specific. But here&#8217s what goes on whenever you input &#8220mittens&#8221 &#8211

Keyword Theme Example

Keyword Planner doesn’t have solid idea things i&#8217m searching for. However if you simply make use of a tightly related theme of near synonym keywords, for example &#8220mittens, winter mitts, hands mittens&#8221 &#8211 you&#8217ll get far better ideas.

Keyword Theme

4. Use High-ranking URLs To Obtain Better Keywords From Squeeze Pages

This method was initially shared by Dan Shure. The concept is easy. Google Keyword Planner informs you to definitely generate new keyword ideas from your squeeze pages.

However your goal isn’t to obtain the keywords in your website landing page &#8211 your ultimate goal is to locate better keywords to focus on having a revised website landing page or new squeeze pages.

Rather of utilizing your personal web site to generate keywords, take high-ranking, keyword-wealthy squeeze pages and drop them in this subject.

Sources of these pages are just restricted to your imagination. I’ve discussed using Wikipedia pages Reddit pages Pinterest pages even Google Books pages &#8211 but you should use industry trade journals, Amazon . com, etc &#8211 any page that already does well.

For instance, suppose you&#8217re still selling cold temperature gear. Who’s the very best ecommerce site on the planet? Amazon . com. So let&#8217s go steal their keyword ideas.

Amazon Landing pages

 Amazon Product Landing Page

Take multiple URLs and check out them again and again &#8211 pulling ideas you want and discarding ones you do not.

URL Rankings

5. Make Use Of The Product Category Feature To Locate New Keywords

Google has pre-defined product groups that you could search.

Product Category in Landing Pages

This function will cast a really wide internet. It&#8217s an incredible beginning spot to find individuals initial seed keywords before you begin narrowing things lower.

You’ll find the enormous listing of all Google&#8217s Product &amp Service groups here.

It is also an excellent function to mix with other people that I’ll discuss below.

6. Combine Products/Services, Product Groups &amp Squeeze Pages To Locate Keyword Angles

You are able to go ahead and take 3 ways to look for new keyword ideas and mix them.

Whenever you combine them, you’ll find Keyword Planner surfacing new keywords it had formerly overlooked.

Remember &#8211 it features a bias towards keywords that interest AdWords advertisers &#8211 not SEOs and content marketers.

Combine Keyword Planner Parameters

7. Make Use Of The When Compared With Market Leader Domains Feature

When you are looking for new keyword ideas, the default chart shows keyword trends by month.

You should use the drop lower to understand more about Top Market Competitors &#8211 the primary advertisers for your number of keywords. It’s a fast strategy for finding a couple of digital competitors. You should use their domains to find out more keywords (ie, using the website landing page hack), or steal ideas.

Market Leader Domains

Not every PPC competitors will overlap with Search engine optimization competitors, but you will find usually lots of guidelines you are able to steal. They’re, in the end, earning money.

8. Take A Look At Breakdown by Device

Within the same drop lower as Market Leader, you’ll find Breakdown by Device.

Mobile Breakdown

Mobile-ambiance is essential &#8211 that has to have no explanation. However, there are plenty of tradeoffs which go into figuring out content type and consumer experience.

Comprehending the exact balance of the keyword’s search traffic will help you determine such things as &#8211

  • just how much media to incorporate
  • content format
  • user’s implicit intent (someone on mobile may want different things than someone in their desk)

9. Take A Look At Breakdown by Location Before Narrowing Where You Are

And in exactly the same dropdown is Breakdown by Location. Rather of trying to find keyword ideas &amp volume across All Locations or only your country, consider the location breakdown.

Keyword Location

You’ll discover the full global distribution of potential traffic. Make use of this data to tell keyword intent and content type.

10. Make Use Of The Location Filter According to Your Personas

The place filter has been available since the launch of Keyword Planner. It’s usually employed for local Search engine optimization research, but it is also employed for more general market and keyword research too.

Bring your user personas and employ the place filter to find out interesting keywords that may not otherwise surface. Here’s a good example evaluating two American metropolitan areas &#8211 Atlanta and Minneapolis.

Location Filter by city in Keyword Planner

Location Filter by city in Keyword Planner

While they are a couple of large American metropolitan areas, their culture and census will vary, which shows in various keyword ideas.

Rock revival jeans are famous Minneapolis while Palazzo pants are it in Atlanta.

If you’re a national store, you’ll be able to locate more relevant keywords by filtering according to locations where match your primary personas.

For instance, should you marketed beauty items for African-American ladies and left the filter on “United States” &#8211 the keyword volumes using their company metropolitan areas with large white-colored, Hispanic and Asian census might push lower the very best keyword ideas.

Probably the most relevant keyword ideas can have should you filter for metropolitan areas that suit your audience.

11. Use Negative Keywords To Come To Light The Best Keywords

When you’re casting your initial wide internet for keyword ideas, Keyword Planner will generate lots of noise. Make use of the negative keyword functionality to filter them out and surface the best keywords.

For instance, if you’re searching for keyword ideas around “jeans” &#8211 brand keywords will dominate your Keyword Planner results.

Add individuals common brands towards the negative keyword filter to get rid of them and push the best keyword ideas to the peak (or the other way around if you’re sorting for brands.)

Keyword Filter

Keyword Filter Removing Brands

12. Use Time Frame to discover Better Periodic &amp Overall Trends

Keyword Planner breaks lower amount of searches by month, but averages it over the season automatically.

You are able to (and most likely should) change that setting. If you’re using a client inside a periodic industry, amount of searches within their primary season can give a far greater picture from the chance for any solid Search engine optimization or content campaign.

Even though you don&#8217t make use of a periodic client, you may still set to start dating ? range and compare it to historic data to understand how different terms are increasing.

Comparing Seasons

13. Use Keywords To Incorporate To pay attention to Intent

Google Keyword Planner doesn’t demonstrate all of the keywords inside a given category or perhaps keyword theme. It features a strong bias towards advertiser-friendly terms.

If you’re planning a content campaign to pay attention to the glory phase (ie, how you can, guides, better of, etc), you need to tell Keyword Planner that. And you’re doing so using the Keywords To Incorporate feature.

Cast a large keyword internet having a broad theme, product category or website landing page. But type in a couple of keywords that indicate intent according to your ultimate goal.

Keywords To Include w/ Consideration Intent

For consideration phase, use words like &#8220how to&#8221 or &#8220guide&#8221. For awareness, use words like what or why. For sale, use words like buy or shop. There’s lots of others which are as much as your imagination.

Keywords To Include w/ Buy Intent

It doesn’t matter what filter keywords you utilize &#8211 you’ll get a lot more relevant results using the Keywords To Incorporate feature.

14. Get Amount Of Searches by Match Type with Click &amp Cost Performance Forecasts

Among the greatest criticisms of Keyword Planner versus. that old Keyword Tool was they required away market and keyword research by match type.

SEOs was once able gauge amount of searches for big, “head” terms (e.g. “jeans”) when compared with medium terms (e.g. “women’s jeans) when compared with “long tail” terms (e.g. “women’s boot cut blue jeans”).

In Keyword Tool, you could think about amount of searches for broad match, phrase match or exact match. However in Keyword Planner that’s no more possible. Here’s Google’s support article onto it, emphasis mine &#8211

Bear in mind that historic stats like average monthly searches are just proven for exact match. For instance, let&#8217s say your keyword is chocolates. If you wish to make sure that keyword&#8217s average monthly searches, we&#8217ll show you an identical exact match stats regardless of whether you make use of a broad, phrase, or exact match type with chocolates. Traffic forecasts like clicks and price, however, do consider keyword match types.

So you’re saying volume according to match types remains???

Yes!!! You just need to mind to the Get Click and price Performance screen.

Click Forecasts

Then, it’s important to enter an offer. Allow it to be high &#8211 sufficient to obtain forecasted because the #1 ad position. “High” might be $1, and it may be $500 keep raising it before you obtain the forecasted #1 ad position. And alter the forecast period to monthly. Alter the &#8220get forecast&#8221 period of time to fit your season.

Match Type Search Volume

The concept is the fact that Impressions is equivalent to amount of searches if you possess the #1 ad position.

As SEOs, we don’t mind about ad position &#8211 except here, where we are able to get our amount of searches by match type back. You are now able to enter keywords by match type and obtain a concept of just how much volume all of the different modifiers constitute.

Keep in mind that there’s some variance according to month and just how Google projects out historic amount of searches. These aren’t figures that you could are accountable to the consumer as &#8220search volume&#8221 &#8211 however, they’re very helpful for evaluating keywords and selection in your market and keyword research process.

Bonus &#8211 you’ll no more obtain the infamous perfectly rounded figures that Keyword Planner usually gives. You’ll get exact search volume/impression figures depending on how Google projects volume &#8211 not how Google aggregates volume according to historic exact match data.

Next Steps

Go alter Keyword Planner more! Select one idea and give it a try. The greater you utilize and test out it &#8211 the greater effective it will likely be for you personally.

Don’t only use it as being the “place to obtain search volume” &#8211 have great results for you personally.

The publish 13+ More Great Ways To Use Keyword Planner for Search engine optimization made an appearance first on ShivarWeb.

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The 6 Best Shopping Carts For Books And Video Games

Books On Wooden Bookcases

Books and video games: the source of so much quality entertainment for adults and children alike. Who among us doesn’t relish a good read, or enjoy a bout of Tetris every once and a while? However, while books and video games themselves have nearly universal appeal, if either of these is the focus of your store, you’re bound to have some specific needs for your shopping cart.

First off, when choosing an eCommerce software provider, you’ll want to keep an eye out for themes and sample stores that match your needs and vision. Does the platform offer options specifically for vendors of books or video games? Does it showcase clients who sell those things? Do those options and galleries look similar to how you want your online store to look?

It’s also important to check out each shopping cart’s shipping options. This is especially relevant to bookstores, which are more likely to deal with book rates and special shipping costs. However, both types of stores should be aware of shipping zones, payment options, pickup options, etc. The pickup options are especially relevant to bookstores, which have an even more clear online vs brick and mortar dynamic.

Next, look for what types of discounts are available. There are many types of coupon codes out there, along with group discounts, promotional codes, and much more. A big thing to watch out for is product bundling, which allows vendors to combine related products for a slightly reduced cost. This is a great way to combine the individual items in a book series or game controller system.

Customizations are another crucial thing to watch. From variants in product type or color to product bundling to checkout options, these can change the game for many stores.

Finally, it’s crucial to check whether digital products are supported. This is an obvious choice for bookstores selling ebooks, but video game stores should also make sure that downloads for specific games or software are available.

With all those key points in mind, let’s dive into the best shopping carts for books and video games!

IndieCommerce

indiecommerce-logo

IndieCommerce is significantly different from its eCommerce compatriots in quite a few ways. Most importantly, it is geared entirely toward bookstores. In fact, only registered members of the American Booksellers Association are eligible to use IndieCommerce as their shopping cart. The good news is, stores can be either online only or brick and mortar, so worry not about limitations for yours!

Because IndieCommerce specifically works with bookstores, the available features read like a laundry list of necessary functions for booksellers. But never fear, video game vendors, I haven’t forgotten about you. You may not be able to use IndieCommerce, but if you want to read ahead you’ll get a glimpse of some of the benefits that come with such a focused platform. We’ll get to you next.

Themes and Sample Stores

IndieCommerce’s themes are supported by Drupal 7. They are organized in list format rather than a more visually appealing image-based format, but are nonetheless easy to browse (if less easy to understand). The site provides links to the themes and their examples, so exploration is just one extra click away.

Although browsing through IndieCommerce’s themes is a difficult and dry process, their collection of live sample stores is more similar to the collections provided by other shopping carts. The themes allow stores to list locations, provide calendars of events, feature books by their cover and author, and much more.

best shopping carts for books and video games

Shipping 

IndieCommerce works directly with Ingram as its wholesaler, which speeds up the process of shipping. In its page about fulfilling orders, IndieCommerce explains the different shipping options available. Vendors can choose whether customers pay through PayPal, credit card, or at a store.

Additionally, they can choose whether the order is shipped exactly as is, within four weeks, or sometime after four weeks if the product availability is pending. These shipping and payment options are great for bookstores that have either a brick-and-mortar location or an online store or both.

Coupons and Sales

As every good bookstore platform should, IndieCommerce makes it easy to provide coupons and other promotional codes. Everyone loves a book discount, after all! At IndieCommerce, vendors can use coupon codes to entice potential customers with cheap prices and online gift codes to send to literary friends who are inclined toward book buying.

If promotional codes are an excellent way to draw in customers, product bundles are an even better way to encourage them to make more purchases. Vendors can create product bundles by adding automatic coupon to buying certain products together — voila! It’s a great deal for the customer and brings in more revenue for the store.

One of IndieCommerce’s special features is the ability to add holiday catalogs to a navigation menu. The ABA connection really comes in useful here because it means IndieCommerce comes with a ready-made list of regional catalogs. As a vendor, you’ll be able to take advantage of working in these outside deals and discounts in a way that other platforms do not support as easily.

Customizations

Bookstores often sell more than books (think: T-shirts, tote bags, assorted paraphernalia); consequently, book vendors need more ways to customize products than one might think. Thankfully, IndieCommerce allows custom products, specifically recommending that vendors set up a separate product class for different products and then controlling attributes for each product.

IndieCommerce gives the example of a T-shirt for its explanation of custom products, but the attributes can be adjusted specifically for books as well. There’s even a setting specifically for managing author information, which larger companies are not likely to have.

Since (as discussed above) there are often so many shipping options for book buyers, custom checkout messages come in handy as a way to clarify the method of delivery to customers. Plus, if there are special instructions for special products (like signed books or pre-order pickups), the custom checkout messages allow you to put in a note to explain the process to customers. You can be as clever as you want — you’ll be dealing with bookworms after all!

indiecommerce-checkout-customization

Digital Products

As a bookstore platform, IndieCommerce well understands the need for eBook support. To make eBooks and digital downloads more accessible, the American Booksellers Association has partnered with Kobo. The Kobo eReading Program is separate from the IndieCommerce platform but serves as an added related benefit for IndieCommerce customers who wish to expand their eReading options.

Shopify

Shopify POS

Shopify is one of the biggest and popular shopping cart platforms out there, and for good reason. Its scope means that stores of any sort are welcome and provided for, but it also offers services that are specifically accommodating to sellers of books and video games.

Themes and Sample Stores

While Shopify doesn’t offer themes geared toward books or video games, its theme store nonetheless presents a variety of templates that can work well for any type of store. Bookstores may want to look to the examples at IndieCommerce to get a sense of what they want in a shopping cart. Video game vendors may choose to keep an eye out for image-heavy themes that are visually appealing and communicate the sense of action or adventure that video game stores so often go for.

Unlike its themes, Shopify’s sample stores do provide examples of book-specific sample stores. However, the books are grouped in with crafts, and there is no equivalent for video games. These two categories may not be Shopify’s priority, but the stores and themes are still worth perusing.

Shipping

Even before getting into shipping options, I’d be remiss not to acknowledge Shopify’s excellent Point of Sale system, which allows vendors to manage payments across sale sites, whether online or in person. No matter where the sale takes place, the POS system syncs inventory so you’ll never have to worry about losing track of what’s available to ship.

Ready to tackle the actual shipping aspect of your store? Shopify Shipping is here to help. It allows you to set up shipping zones, manage shipping rates, create the best possible customer experience on the shipping page, and much more.

The variety of options available in Shopify Shipping, while not necessarily explicitly geared toward bookstores or video game stores, make it easy for merchants in these fields to select the best option for their store’s purpose. For example, booksellers can adjust shipping costs to reflect book rates. The flexibility here is a great sell.

Coupons and Sales

Shopify offers gift cards that can be used in two ways. They can be purchased and sent to the recipient of the customer’s choice, or they can be issued as part of a rewards system. For bookstores and video game stores both, Shopify’s gift card availability appeals to regular customers or friends and family of regular customers, who might seek the perfect gift.

For those vendors who wish to offer discount options to all customers (not just the regulars), Shopify’s discount codes are a great draw. Discounts can bring in new customers as well as those who generally only purchase when they see a good deal or especially cheap product.

Some notes: Shopify does not allow stacked discounts, vendors can choose to limit discounts per customer if desired, expiration dates are available and always expire at 11:59:59 PM, and vendors can create customer groups and offer discount codes to those select groups. The options are bountiful!

Although Shopify does not offer product bundling as a standard feature, a product bundling app is available in Shopify’s App Store. For $15.99/month, merchants can purchase the ability to bundle items together into one discounted product. This way bookstores can sell an entire series or author’s works all at once for a discounted price, and video game stores can sell games along with consoles. Give it a look; it might be worth the extra dough.

shopify-product-bundles

Customizations

Shopify allows vendors to create product variants for products that fall into the same category but differ slightly. As mentioned before, the most probably use would be for store merchandise like T-shirts and tote bags. However, these variants can also come in handy for books or games that may be the same except for one differentiating category — for example, a book that is available in both hardcover and paperback or a controller that is available in different colors.

Digital Products

Digital products are supported by Shopify but require downloading a free app. Once you’ve got the app, you can set it up so that purchasing either sends customers directly to a download link or sends them a download link in an email.

While Shopify has given the green light to digital products, its system may not be the most supportive of eBooks. especially since most books are already published through a third-party platform (think: Amazon.) Nonetheless, it is a strong option for bookstores. Video game stores may also opt for digital distribution, but it’s a process that may be too complicated for the Shopify app. Regardless, give the app a look and see if it meets your needs.

BigCommerce

BigCommerce-logo-dark

Like Shopify, BigCommerce is a large shopping cart platform with a huge range of options for all sorts of stores. As a result, there are many features available that might be excellent for sellers of books or video games, while other aspects of the platform might be less appealing. Let’s take a look.

Themes and Sample Stores

BigCommerce features a small selection of themes for bookstores. For video game vendors, the closest match is probably in their electronics and computers section, which has a few designs that are visually explosive. (There is a category for toys and games, but do not be deceived! That’s mainly for kids’ toys, not video games.)

Sadly, BigCommerce’s showcase of sample clients does not include any stores in the categories of books and video games. The stores are still worth a peek, but you’ll have to look elsewhere (Shopify, perhaps?) for industry-specific options.

Shipping

BigCommerce has curated an excellent selection of help documents relating to shipments and shipping processes. The most helpful of these articles is probably the one about shipping options, which lists off the different settings, rates, pickup options, and resources when considering which method of shipping is best.

The help doc goes into considerable details about the pros and cons for real-time shipping quotes vs. flat rates vs. free shipping. This is definitely a discussion to delve into as a vendor of books or video games. Since postal services often provide discounted book rates, bookstores will want to keep that in consideration when determining the best shipping option for them.

BigCommerce also offers the option for local or in-store pickup. For stores that maintain both an online presence and a brick-and-mortar location, this can be an excellent way to establish a strong presence both online and locally. Plus, it gives customers the option to save on shipping.

As a final plus to its already fantastic shipping options, BigCommerce boasts an even more helpful app, ShipperHQ. With ShipperHQ, vendors can manage shipping much more easily, use different carriers, improve customer relations, and more. Prices start at $50/month.

Coupons and Sales

Gift certificates are available for any BigCommerce store. Customers can purchase gift certificates as they would any other product and send to the recipient of their choice in an email that will contain the gift code. BigCommerce clearly lays out the steps needed for purchasing, redeeming, and tracking gift certificates.

BigCommerce offers product bundles under the name “product lists.” The process of bundling items is more complicated and a few more steps than it is under some of the other platforms. Still, it’s offered, which is excellent for bookstores and video game stores.

Customizations

BigCommerce has some of the best-explained product options out there. Fair warning: many of the descriptions and explanations are better suited for clothing stores. Nevertheless, the ability to differentiate between related products is a handy one, especially with BigCommerce’s help guide by your side.

Digital Products

Much like Shopify, BigCommerce offers digital downloads as a type of product. BigCommerce specifies a few additional options. For example, vendors can choose to add a time limit after which customers can no longer download their purchased item. A maximum can also be placed on downloads for each purchase.

bigcommerce-digital

The issues here are much the same as with Shopify. While it is certainly possible to upload eBooks and digital games or software, the process can quickly become more complex than it would be for, say, image or audio downloads. Again, the decision about what is easiest and most feasible is up to you, the merchant. The important thing is that BigCommerce offers this capability that is crucial to many modern stores.

3dcart

3dcart

While not at the expansive level of BigCommerce or Shopify, 3dcart is a full-fledged eCommerce platform that manages to hit many resonate notes for vendors of books or video games. Here are some of the features that might be especially useful for those particular merchants.

Themes and Sample Stores

3dcart does not sort themes by categories or type of store. Browsing for themes that are ideal for the sale of books or video games is therefore a tad more challenging than it is in other shopping cart platforms. Searching for “book” yields only one result. Likewise, I could only find one result when searching for video games.

The lack of easy-to-find relevant themes is unfortunate but does not mean that you are limited only to those two options. Browse away to find something that works for you. Just make sure you’re aware of whether your favorites fall into the category of free or premium themes; don’t be caught by surprise by a heavy price tag.

3dcart has a solid selection of sample clients, this time sorted into categories. No luck to video game and book sellers though; there’s no category that these products easily fall into.

Shipping

3dcart has a variety of shipping settings and options, possibly the widest range and most clearly explained of all the platforms in this article. Free shipping is not only available but can be set on specified conditions — for example, if a customer purchases a certain dollar amount, they can receive free shipping.

Merchants can monitor everything from shipping methods to the ability to preview shipping costs and methods depending on location to weight specifications. Another convenient feature: Real Time Shipping Location, which will display the location of the product as it is shipping from the origin point to the customer.

Coupons and Sales

3dcart has plenty of options for promotions and sales for vendors. Its Promotions Manager accommodates a couple different types of promotions, whether automatic application or coupon code.The amount of each promotion can be determined by dollar amount or by percentage.

If your store is working with other companies to present a special discount, 3dcart’s group certificates allow you to create coupon codes that can be used for a group campaign. This is an excellent option if, for example, you have a bookstore that wants to offer special sales for schools.

Product bundling is available using 3dcart’s product option figure. There are several steps to the process of setting up a product bundle, but 3dcart’s excellent Knowledge Base covers those steps in depth.

3d-cart-product-bundle

Customizations

3dcart provides 10 different product option types that allow vendors to customize products. Whether presented in matrix form or using a simple text box, these product option types give you the ability to add different colors, sizes, or materials of your product. The customizations extend so far as to allow customers to upload a file for specific requests or pay a one-time fee as part of their order.

Digital Products

For your eBook and digital software download needs, 3dcart presents its handy eProduct feature. Vendors first need to enable 3dcart’s eProduct module in the Store Manager. Since books and videogame-related products are the category of choice here, it’s likely that you’ll need to log in to 3dcart’s File Transfer Protocol, or FTP in order to upload non-image or non-PDF files.

Once the eProduct is set up, customers can purchase as they would any other product. They will then receive an email receipt that includes a link to their download. You’ll have the option to set the number of days the link will be active; it’s actually one of the first things you can do when you enable the module in the first place.

WooCommerce

woocommerce-logo

WooCommerce is not, in fact, a full-on platform on its own. It’s a free WordPress plugin that allows WordPress users to add a store to their pre-existing site with very little difficulty. Although some of the features are more basic as a result, there are still quite a few highlights for the potential bookstore or video games store. And did I mention it’s free?

Themes and Sample Stores

WooCommerce offers special WooThemes as part of the extension. The Storefront theme, the standard platform, is free while the rest of the themes can be purchased individually or in a package — all 34 themes together cost $399.

The selling point for the WooThemes, especially the Storefront theme, is the automatic WordPress integration. Beyond that, it’s still an excellent selection with a variety of clean styles and responsive designs. Searching for themes specifically related to books or video games is a little tricky because there are no related categories. Nonetheless, the themes are still solid and may work very well for your purposes.

Unlike its theme section, WooCommerce’s store showcase is indeed searchable. Even better, there’s a special showcase for book-related stores! The sample clients shown include bookstores, authors, editors, book clubs, and more.

There’s sadly no showcase category for video games. The closest match is the digital and software category, which does include video game stores. The electronics section may also be worth a look. The examples are there; just do some searching.

Shipping

WooCommerce has Shipping Zones so that vendors can have control over shipping costs depending on location. There are also a few different shipping methods that customers can select, all of which work very well for the types of stores in question here. WooCommerce offers local pickup, flat-rate shipping, and free shipping.

woocommerce-shipping-zones

Coupons and Sales

Many types of discounts and coupons are available through WooCommerce; however, in accordance with the style of WordPress, most require some sort of plugin or extension.

The most all-encompassing option is the Smart Coupons plugin. With this plugin, users can set up coupon codes, gift certificates, and a variety of discounts. Additionally, it’s easy to manage settings. You’ll easily be able to set the dollar or percentage amount of the coupon, link any number of coupons to a given product, send a gift certificate to customers who purchase a certain amount, set expiry dates, reduce coupon balance automatically, and use with other WooCommerce features such as Chained Products and Subscriptions.

WooCommerce also offers a plugin that provides free gift coupons. The free coupons work exactly the same as the other coupon options in terms of how the customer redeems them, but it takes a little extra setup.

Group coupons are available for members of specific groups or people with specific roles. Restricting coupons by role is easy; no additional extensions or plugins required. You simply select the type of WordPress user (Administrator, Editor, Contributor, etc.) to whom you’d like to grant coupon access, and it’s done! This is one way to provide discounts for your own employees.

The group aspect works as long as you have the group plugin activated. With that plugin, it becomes possible to create groups of customers to whom you can then send specialized coupons. This works well if, for example, you are a bookstore and have a discount you’d like to offer to educators.

Customizations

In its section on managing products, WooCommerce lays out the different types of products and the ways in which those products can be added and managed. One especially relevant point: Products can be listed as simple products (e.g. a single book or game) or grouped together in a collection.

The simple product vs. group product point is different from product bundling, which is another feature WooCommerce offers via extension and which is a popular feature of other platforms. This handy chart helps differentiate between the different ways to sell multiple products together — other options include chained products, force sells, composite products, and mix ‘n match products.

Using the product bundle extension, merchants can group products together in a defined bundle that limits which quantities and attributes customers can select. It allows users to offer the grouped products at a discounted price.

Since WooCommerce has so many options for multiple product sales, it’s best to read through all the options before automatically heading over to product bundles.

Digital Products

Digital downloads are available through WooCommerce. Once the digital product is added, vendors can choose the path to downloading and can set a limit to the number of downloads available.

Volusion

volusion-logo

Like BigCommerce and Shopify, Volusion is a large company that provides services for many different types of stores, including some pretty big names. There are many reasons to choose Volusion, but here are some of the features that stores selling books or video games might look for.

Themes and Sample Stores

As might be expected for a large platform, Volusion has a fairly large selection of themes available for its customers – 75 templates in total. Unfortunately, the themes are not easily searchable by anything other than price, and no results turn up when searching for books or video games.

Volusion’s client gallery is more easily searchable. However, there are again no immediately relevant categories. The closest sample stores shown might be found in the Hobbies or Electronics categories.

Shipping

In its support center, Volusion offers extensive information on the topic of shipping. The information is laid out in a very straightforward way, which stands in contrast to some of the other platforms.

Like the other platforms discussed here, Volusion offers quite a few features that would appeal to bookstores and video game stores: free shipping, flat rate shipping, fixed rate shipping, in-store pickup, and more!

In case you, like me, are initially confused by the difference between flat rate shipping and fixed rate shipping, here’s the breakdown: With flat rate shipping, vendors can set a specific cost for an order, generally determined by a minimum or maximum weight. Fixed rate shipping, on the other hand, allows for a set shipping cost for a specific product.

Coupons and Sales

Many types of coupons and discounts are available through Volusion. The most traditional coupon/discount option has the benefit of being pretty customizable. Vendors can control the number of available uses, update the category of coupon, set a time limit, define quantity requirements, and identify the type of discount.

Volusion also offers other types of coupons, including coupon codes, free shipping coupons, and site-wide discounts. Any of these are excellent options to a store that wants to offer specific sales or discounts on books or video games.

volusion-coupons-discounts

Customizations

Like most other platforms, Volusion offers product bundles as a way to package together specific products. As part of the process of bundling products, Volusion allows vendors to include free accessories, which might be an extra perk for some bookstores and video game stores to offer.

Digital Products

Volusion’s digital products instructions give specific steps on how to upload the file in question as well as options for how customers can download. Unlike other platforms, which allow a little more flexibility, Volusion’s digital products can only have one downloadable file each. Downloads themselves can be limited to any amount, as with most other platforms.

Another downside is that each download affects the vendor’s data transfer allotment. Since Volusion prices its hosting plans based on bandwidth, this can potentially be a big deal for some vendors.

Once the download option is set up, an email with the download link is sent to the customer. The “Order Finished” page that customers received is customizable, so feel free to add any sort of store-specific or product-specific thanks or messages!

Conclusion

Which platform you choose depends, as usual, on the type of store you have. IndieCommerce is an excellent choice for bookstores with ABA membership — it may not be your typical platform, but it comes with built-in communities and resources specifically for bookstores. Meanwhile, WordPress users may be drawn to WooCommerce because it is free and easy to add to a pre-existing site, especially with the many available plugins for different features.

That said, if your bookstore or video game store needs something on a grander scale, you might want to go with one of the larger shopping carts. If you sell through more than one channel — online and in a brick and mortar environment — Shopify might be the best bet thanks to its all-encompassing POS system.

For those vendors who most value excellent product customization options, BigCommerce could be the way to go. If in-depth explanations of discount types are a must, 3dcart has your back. And if you’d like to have your shipping options explicitly laid out, Volusion is a fantastic choice for you.

All in all, there are many excellent shopping carts for books and video games. No matter your mission, you should be able to find a cart that works for you. Hopefully the info and tips here will help you make the best decision for your business.

The post The 6 Best Shopping Carts For Books And Video Games appeared first on Merchant Maverick.

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