Shopify and Volusion are two best-known “hosted” ecommerce platforms on the web.
Ecommerce options exist on the spectrum of convenience and control. Both Shopify and Volusion are right in the center of the spectrum simply because they bundle all of the technical areas of a web-based store – hosting, speed, security, inventory, shopping cart software and payment processing – and bundle it right into a single monthly cost. This contrasts with solutions like WordPress + Woocommerce in which you buy, operate and keep each bit from the store but additionally have true 100% control of your site.
But just like a self-located ecommerce website, Shopify and Volusion also bundle in your website in your domain in which you have full charge of product, prices and customer experience. So unlike managing a store on Etsy, eBay or Amazon . com – you control the build, design and content of the store.
Even if this area of the spectrum has lots of tradeoffs – services like Shopify and Volusion are a great choice for many storeowners. Therefore the question becomes – Shopify versus. Volusion?
I’ve reviewed Shopify here and Volusion here. I’ve used both like a customer so that as an advisor to customers of both.
Both are excellent companies by having an excellent product. And like several my other ecommerce and hosting reviews, there’s no such factor being an absolute “best” – there’s only the best choice for you personally according to your circumstances, goals and sources.
Here’s how Shopify comes even close to Volusion across 6 variables that many customers take a look at – and what you need to consider with Shopify versus. Volusion.
Skip to conclusion here.
Aside – I built a Buzzfeed style quiz for ecommerce platforms that grades the standards together with your goals. You should check out the quiz here.
Also, a fast disclosure – I receive referral charges from companies pointed out on this web site. All data and opinions derive from my experience like a having to pay customer or consultant to some having to pay customer.
Ahh – cost. It’s both simplest and many complex method to compare two products.
Rapid story on cost is the fact that both Shopify and Volusion work on a regular monthly cost structure having a ~2 week free trial offer. They likewise have a really similar “sticker” cost with tiers at ~$29/mo and ~$79/mo or more.
That stated, their plan structure is simply different enough to create a direct comparison a little difficult.
The primary tradeoff originates from charges.
And you will find 3 various kinds of charges to think about.
First is the monthly store fee. This fee may be the “sticker” cost. Both Volusion and Shopify are usually exactly the same. Volusion is slightly cheaper, they also don’t include each and every feature on lower tiers that Shopify does.
Second is the store transaction fee. Shopify doesn’t charge transaction fees if you are using their charge card processor. Otherwise, their transaction charges are identical.
Third is the charge card processing charges. If you are using a third party processor like Authorize.internet, PayPal or Stripe – then you’ll pay anything they charge. If you are using Volusion, you’ll need to use a third party processor. If you are using Shopify, you should use Shopify payments for just two.9% + $.30 – about industry average.
If you are considering using a third party processor (ie, for cost or staying with your present provider), then Volusion is going to be comparable – or perhaps slightly less expensive than Shopify each month.
If you’re available to going “all in” ‘with Shopify, then you’ll save a lot of profit charges based on your revenue level.
In either case – cost isn’t the deciding factor for Shopify versus. Volusion. Rather, I’d take a look at additional factors.
Customer care is among the most undervalued advantages of choosing a located ecommerce platform.
The entire charge of a self-located ecommerce website is wonderful until it will get hacked and you’re having to pay $$$ to some developer or you are within the WordPress forums wishing someone points you within the right direction.
Both Volusion and Shopify have customer care included in their monthly cost. You obtain access to a variety of channels on – from phone to talk to forums to email tickets.
All customer care is customized since both operate on proprietary platforms.
At register – both of them come with an “onboarding” sequence along with a consultant to assist with any issues.
I’ve had good encounters with and you will find a few variations that I’ve observed –
- Volusion has more thorough and instructive DIY education. They’ve videos and screenshots for small changes around the Dashboard whereas Shopify may have text instructions.
- Volusion results in as increasing numbers of beginner-friendly because of onboarding and high consultant walk-throughs
- Shopify has more thorough and instructive content on running your overall business. They invest considerable time and sources in situation studies, lengthy-form guides, tutorials, and helping your company succeed beyond just applying a brand new feature.
- Shopify also offers a far more well-developed network of third party developers and marketers who focus on Shopify. They’re also known as “Shopify Experts.” It isn’t effortlessly, but it’s a much better beginning point for advanced help than the usual Google or UpWork search.
- Shopify has *many* more integrations along with other 3rd parties along with other platforms. And frequently, individuals other platforms will really provide support for that Shopify integrations. This really is crucial for labeling providers, fulfillment providers, bookkeepers, etc
Overall, I’d state that beginners will probably find Volusion’s support system to become less daunting. However a growing store will probably find Shopify’s support system to become handier. Quite simply, Shopify has a little more of the learning curve to understand their system, but once you understand it – that you can do more by using it.
Shopify and Volusion both serve companies that vary from really small retailers selling niche products to multi-billion dollar brands. Have enterprise plans (I authored about Shopify Plus here) plus they have customer care teams educated to help absolute beginners.
That stated – there’s a significant difference between your companies when it comes to sources and mission. Shopify did an Dpo in 2015 to be a perfectly-funded public company. Their platform should serve all retail companies both on and offline – however with an emphasis on startups or online-first companies that are looking to grow offline.
Shopify runs their very own payment processing service as well as has their very own Point-of-Purchase (POS) system to ensure that small offline retailers sell offline an internet-based from inside exactly the same system. These were the first one to unveil “buyable buttons” on Pinterest and Facebook to ensure that retailers could sell inventory directly anywhere online – not only from customers who examined through the merchant’s website.
Shopify’s backend (which I’ll cover within the next section) reflects this focus. These products / orders / customers / inventory area is outside of the “website” area. The concept is your website is just one of numerous sales channels. You are able to certainly run your site as the only sales funnel in Shopify – however the choices to sell elsewhere happen to be built-in.
Volusions’s focus appears to become more about stores with an existing large offline operation – and want to grow online (almost overturn of Shopify).
That’s not necessarily a bad or perhaps a good factor – it’s only a choice. Their backend and terminology is centered on the storeowner that has a current retail business and requires to create it on the internet. There is a robust inventory system having a concentrate on the operations of the ecommerce store as opposed to the marketing of the ecommerce store. They’ve straightforward functionality to create on team people to handle listings and inventory.
Both Volusion and Shopify are fantastic platforms for startups to enterprise. However, Shopify’s focus is on getting an extensive platform that is useful for any kind of store. Volusions’s focus helps existing storeowners sell better – and manage across channels.
User-ambiance & Onboarding
Associated with Customer Focus would be the problems with user-ambiance and “onboarding” (ie, obtaining a new customer for an active storeowner).
Both Volusion and Shopify have excellent onboarding processes and user-friendly management areas.
The primary difference is when each backend is structured. Volusion includes a single Dashboard in which you manage everything – your product or service, inventory, websites, settings, billing, etc.
Shopify breaks out products/customers/orders as well as your website into separate areas. Furthermore, Shopify has their very own lingo.
For instance, rather of “product categories” – Shopify has “Collections.” Rather of a “website” – Shopify has “Online Store” that is among your “Sales Channels.”
To have an absolute beginner, it requires a couple of more minutes to determine Shopify’s lingo and structure when compared with Volusion. That stated, once Shopify’s lingo clicks, it will provide a little more versatility for daily operations. Shopify’s inventory setup, their product filtering and template editor are faster and much more versatile – when you figure them out.
For those who have never operate a website before and just possess a promising small to mid-size product collection, then Volusion will probably be preferable than Shopify.
If you would like more lengthy-term versatility, you’ll likely appreciate Shopify’s system more when you tackle the training curve.
Method of Features
Both Shopify and Volusion have the majority of the tools (marketing, Search engine optimization, inventory, order, etc) a web-based store will have to be effective. They differ though in the way the each approach adding additional features.
Shopify takes the “platform” approach. They’ve essential features that storeowners will require built-in. However for features that does not all storeowners need – they concentrate on ensuring storeowners can also add feature extensions for their store when needed. There is a large and active Application Store that does not has only well-known extensions (ie, MailChimp) but additionally lots of indie apps for each situation (ie, apps for worldwide tax and shipping features).
Shopify’s template editing language, Liquid, also enables developers to include features straight to an outlet if required. Shopify also offers a good “CMS” to handle non-product content (ie, blogs, pages, etc).
Volusion comes with an Application Store for extensions too. However, Volusion includes a bigger concentrate on building plenty of features straight into their software to ensure that there’s you don’t need to add extra time.
For instance, take selling on Amazon . com or importing your Amazon . com listings for your store. Both Shopify and Volusion could make these functions happen.
Volusion builds the feature to their backend. Should you not require the feature, it adds some clutter and technically enables you to “pay” for something aren’t using. However if you simply require it, it’s already there also it simply works.
Shopify doesn’t have it built-in. However, they are doing come with an application extension (produced by Shopify, readily available for free) that you could supplment your store if you are an Amazon . com seller.
That stated – the switch side from the platform/built-in tradeoff is when Volusion doesn’t have an element built-in – they’re unlikely with an application to supply the functionality whatsoever.
For instance, if you’re applying bulk 301 redirects and wish to monitor 404 errors to find out if you missed any URLs – Shopify comes with an application will require proper care of that however, you won’t have the ability to it whatsoever in Volusion.
It’s exactly the same situation for drag editing, membership shopping and lots of other advanced features. Most storeowners don’t needOrwould like them. However if you simply do, you are more inclined to have it in certain form or fashion in Shopify than Volusion.
The final example this is actually the “content management system” – Shopify includes a decent one to have an ecommerce platform. Volusion, though, is decidedly missing.
Again – a CMS isn’t by itself an enormous deal. But it’s vital that you consider which needs are critical for your store.
Overall, for those who have fairly core ecommerce needs and just want something to exist and also to work – then Volusion will probably are more effective.
If you would like more versatility (without going the self-hosting route), then you’ll convey more use of features with Shopify.
Aside – for this reason I suggest carrying out a 2 week free trial offer with Volusion and Shopify simply to click around and discover for yourself.
Method of Design
Both Shopify and Volusion make use of a system of styles / templates for design. You decide on basics theme after which edit it to appear as you desire.
As the finish result is identical, they are doing have a slightly different approach.
Shopify includes a well-developed “Theme Store” which, similar to their Application Store, has many free and premium styles produced by companies, individuals, and Shopify.
Shopify’s backend enables you to definitely make changes towards the theme. It can be done via drag or via a hybrid method of editing. Small customizations (colors, logos, etc) require only a click while bigger changes (layout, widgets, etc) require editing Shopify’s custom Liquid language. Here’s Shopify’s drag tool.
Volusion includes a Theme Store that’s quickly growing. They’ve just added a brand new batch of new styles. However, still it lacks the variety of Shopify. Their cost points for premium styles are often greater too. That stated, Volusion theme editing options include both selecting small customizations and editing the HTML/CSS. It’s a far more straightforward editor that you will get with Shopify.
Overall, I believe most storeowners will discover more versatility with Shopify’s method of design. However, if you wish to edit HTML/CSS directly without learning a brand new language and/or wish to download template designs (instead of your development store) – then you’ll like Volusion better.
Shopify versus. Volusion Conclusion & Next Steps
So Shopify versus. Volusion – who is the perfect fit for who? For those who have time – I’d really recommend carrying out a free trial offer (no charge card needed) with and merely clicking around.
Obtain a free 14-day free trial offer with Volusion here.
Obtain a free 14-day free trial offer with Shopify here.
Personally, i such as the versatility and options of Shopify. They’re likely a much better fit for many online storeowners. Take a look at Shopify here & my Shopify Review here.
However, if you are a old store and wish a less complicated experience, you’ll prosper with Volusion. Take a look at Volusion here & my Volusion Review here.
If you’re undecided – then take my Ecommerce Platform Quiz here. It will require your requirements and let you know who is the greatest option for your web store.