Fivestars premiered by Victor Ho and Matt Doka during the cold months of 2011. It services SMBs (medium and small companies) having a customizable loyalty program. The Fivestars Loyalty program utilizes a universal card (which fits for just about any business using Fivestars), along with a customer’s telephone number to trace and incentivize purchases made at the business. Fivestars also provides the opportunity to market your location using special SMS text campaigns, in addition to reward customers for social networking interactions, and may integrate with lots of POS systems. If you are searching for simple, you’ll think it is in Fivestars, but it isn’t your main option.
Belly’s loyalty program is powered via a customer-facing iPad completely outside of your POS system. Founder Logan LaHive created out a distinct segment for Belly among local companies in Chicago, gaining a Moxie award this year for the best UX (consumer experience). Similar to Fivestars, Belly utilizes a universal card to trace customer interactions, and physical cards could be substituted with the mobile application.
Fivestars and Belly share similar features, but exactly how each program works, and, more to the point, whether it’ll fit your small business, needs a much deeper look. Read the entire reviews for Belly and Fivestars here around the Merchant Maverick site. Continue studying to check prices, features, support, and overall function for every company.
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Fivestars hardware is in your area installed on your pc or POS terminal. You’ll require an up-to-date browser to see your dashboard, though. However, Belly utilizes a specifically designed iPad preloaded using the Belly loyalty software and needs a web connection.
Fivestars loyalty software programs are installed using a USB. All Belly software is a component of the Belly-provided iPad.
Fivestars costs average around $2500 annually, with a lot more campaigns and options to select from. Belly offers tiered prices options varying from $99 – $199 monthly, having a one-time $150 installation fee tacked on for that lower plans. You might be able to negotiate your monthly subscription with Fivestars, based on your company needs, but Belly provides a free trial offer duration of thirty days. Both Fivestars and Belly require contracts including 6 several weeks to some year. With Fivestars, you’re obligated to pay for the duration of your hire Belly, cancellations are susceptible to a 6 month cancellation fee.
Fivestars and Belly both get good marks for simplicity of use, but maintenance for Belly is lower, as well as your employees do not need to follow along with any extra steps, apart from answering the periodic question. The general consumer experience for Belly is greater compared to Fivestars, and also the program is more engaging and interactive compared to Fivestars program.
So far as installation goes, POS integration with Fivestars is fairly seamless, with Belly installation is basically tethering your iPad to some secure location and establishing the Wi-Fi.
Both Fivestars and Belly supply you with a representative to help you on the way, however they offer additional compensated choices for expert consultancy. Both of them provide customizable loyalty programs and e-mail marketing strategies, in addition to detailed reports relating to your program and campaigns. Have a downloadable mobile application for the customers. Both give a universal card to be used at any company that utilizes them, but Fivestars doesn’t require people to scan their loyalty card. They are able to use their telephone number rather. Belly requires checking either the credit card or even the mobile application.
Where Fivestars sets itself apart is thru its SMS texting features. The Autopilot program enables you to definitely send several predefined campaigns to gather information out of your customers or lure them to go back to your company. Fivestars also provides a choice of discretionary texts, which may be generated unconditionally (i.e. special promotions while offering). The reports available are more in depth too, since Fivestars integrates directly together with your POS system.
Belly requires a more direct approach with regards to getting feedback out of your customers. Prompts for social networking interaction via Yelp, Twitter, and Facebook can be found immediately after checking in. Belly’s mobile application can also be better quality and provides the choice to interact from your company link in addition to supplying a scanner that you can use instead of the Belly card. The main one concern I’ve with Belly’s program may be the per visit check-in process. Made to encourage repeat visits, Belly’s approach is problematic. A per-dollar point system ties revenue straight to rewards. A per-visit point system awards exactly the same quantity of points whether a person spends $5 or $50. The opportunity to distinguish backward and forward and incentivize greater expenses are what the program is missing.
Fivestars has additional campaigns you can include to boost your program while offering integration with multiple POS systems. Belly is really a standalone product, so no integrations can be found.
Support for Fivestars could be utilized through phone or email. The organization offer pretty extensive tutorials and video tutorials via Fivestars College, a light-weight support page, along with a blog. Support for Belly can be obtained through its line. You may also connect to the website for FAQs, in addition to the organization blog, however these choices are for very fundamental support. Belly provides an additional resource hub covering marketing practices, video lessons and testimonials.
My customer support encounters with Fivestars and Belly weren’t everything impressive, but local retailers appear happy with their support, so I’ll defer for them.
The most typical complaint against Fivestars originates from mobile application users. The mobile application has very couple of features and does not have a mobile scanner. Other complaints originate from their cancellation policy along with the way Fivestars does business. Customers who join your business’s program basically become customers of Fivestars. Fivestars can send purports to individuals customers associated with your company, in order to another business that utilizes Fivestars. This reveals the doorway to conflict and may potentially remove your edge against your competitors.
Belly has gotten its great amount of malcontent over its cancellation policy too, but the commonest complaint originates from customers using Belly outdoors of chicago. Belly is excellent at marketing Belly, particularly in Chicago, however for companies outdoors of Chicago, the motivation to participate Belly just isn’t as high. Obviously, you are able to operate a effective loyalty program no matter the number of companies use Belly, however the perk of the universal card -you can use at exactly one place- sheds.
What I’d want to see from both Belly and Fivestars is really a coalition program. Many companies have taken advantage of loyalty programs that provide rewards at areas (think supermarkets and gas rewards), so that as both companies broaden their nets, the opportunity of an excellent coalition program can there be.
Retailers using Fivestars have reported significant increases in profits after while using program. Used strategically, Fivestars can definitely strengthen the connection between customers and companies with time. Additionally, it will get heavy praise from local retailers because of its support.
In which the Fivestars mobile application is missing, the Belly application is extremely popular. So far as figures go, Fivestars has roughly 1500 reviews within the Google Play store when compared to 7000+ reviews for Belly, I believe it’s safe to declare a champion within the mobile application category. Belly is usually preferred among customers using it, and also the application will get great reviews.
Evaluating money to overall recognition, I believe Fivestars arrives ahead over time. If Belly can be their recognition means elevated profits for the business, we’ll reevaluate that assessment.
Awesome apps and clever features aside, how can these businesses strengthen your business? Will they:
- Increase repeat business? For Fivestars and Belly the reply is yes, however in this the champion is Fivestars. Fivestars’ focus on worker training and relationship building puts it within the edge within this category. Fivestars offers video tutorials and guidelines to simplify the register process making the loyalty program simple for people to understand. This program is made to still engage your clients via email and text lengthy after they’ve visited where you are. Belly offers incentives to customers for coming back for your business, but individuals visits aren’t associated with revenue. Belly also provides special campaign features via email, but when compared to campaign features provided by Fivestars, they simply aren’t nearly as good. The character from the Belly program may increase appointments with Belly locations generally, although not always for your business.
- Generate start up business? Yes for Fivestars, you will find for Belly, but Belly wins. All companies using Fivestars are viewable to customers through the website and mobile application. You have to Belly, but discoverability is a lot greater with Belly because of the recognition of their mobile application, along with its social networking interactions.
- Provide you with a edge against your competitors? Yes to both, but, when i pointed out above, this might not necessarily function as the situation. Belly and Fivestars match this category, simply because it really depends upon in which you conduct business. Belly may be the less expensive option and a fantastic choice in case your competition has either no loyalty program or perhaps a very fundamental one. However, should you choose business within an area saturated with loyalty programs, Fivestars provides a more serious, although more costly, option and may really increase profitability.
Searching at these loyalty programs alongside, there’s a great deal to consider. While Fivestars arrives slightly ahead for getting a much better program overall, Belly holds its very own pretty much. Fivestars provides a better quality program its SMS campaigns possess a farther achieve compared to classical email strategies, and contains better customer care options, in addition to a more reliable roi. However, Belly’s deficiencies could be easily overcome, particularly with this type of popular program and smartly designed application, and a straightforward tie-directly into revenue might make an impact.