BigCommerce Review: Pros & Cons of utilizing BigCommerce For Online Retailers

BigCommerce Review

There are plenty of choices for running a web-based store &#8211 BigCommerce is a brand-in-one ecommerce solution that I’ve labored on for many clients&#8217 online retailers since 2012. Here’s my BigCommerce review – with 6 pros and 6 cons of utilizing BigCommerce for the online shop.

Take a look at BigCommerce&#8217s current Plans &amp Prices here.

However, some overview. There&#8217s lots of factors which go into an selecting the very best online shop platform. There&#8217s also a lot of options, and the selection of platform might have just like big of the effect on your web business as selecting an actual place for your physical business.

It may greatly expand or hurt your company lengthy-term and for the short term it may certainly add/remove lots of headaches.

That stated, much like selecting an actual location, there’s no such factor being an absolute &#8220best&#8221 or &#8220top&#8221 choice. There&#8217s merely a such factor as the best choice in accordance with your objectives, experience, and conditions.

There are plenty of BigCommerce reviews online &#8211 usually with user-generated reviews according to anecdotes and private experience. That&#8217s fine however i have a different approach &#8211 searching at not just pros &amp cons but additionally it&#8217s devote the general marketplace.

Around the wide spectrum of search engine optimization, BigCommerce endures the finish that’s all-inclusive and offers all you need to get began and also be your web store. It&#8217s as opposed to solutions in which you buy, install, and manage all of the &#8220pieces&#8221 of the store individually.

Using BigCommerce is kind of like leasing and customizing a store inside a development rather building your personal store. You&#8217re still in charge of design, merchandising, and everything business-wise &#8211 however, you leave the shop construction, plumbing, security, and infrastructure towards the house owner.

Again, you will find benefits and drawbacks for this, but realize that BigCommerce competes like a &#8220hosted platform&#8221 directly with Shopify (see their website here and my Shopify review here) and Volusion (see their website here and my Volusion review here) as all-inclusive options.

Individuals options like a group contend with non-turn-key options like WordPress + WooCommerce, Magento, yet others. Seem sensible? Awesome, let&#8217s really dive into this BigCommerce review.

Another quick aside &#8211 a disclosure &#8211 I receive referral charges all the businesses pointed out within this publish. My opinions &amp research derive from my encounters as whether having to pay customer or consultant to some having to pay customer.

Pros of utilizing BigCommerce

Here&#8217s things i discovered to be the professionals of BigCommerce &#8211 not only to comparison to Shopify as well as their competition, but additionally being an overall online shop solution.

Integrated Education

BigCommerce University for ecommerce training and support

There&#8217s an abundance of methods tos, advice, and newsletters on the web about managing a effective ecommerce store. The primary issue is curation (ie, sorting the 90% that&#8217s fluff or generally useless) and relevance (ie, suggest that might work with WordPress may not be highly relevant to BigCommerce).

BigCommerce puts a lot of concentrate on assisting you learn to develop a effective online shop. There is a BigCommerce College with very in-depth videos, how you can guides built directly into your store&#8217s dashboard, an setup wizard, an autoresponder email series at signup, along with a consultant who solutions any queries right from the start.

BigCommerce Onboarding Email

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And on top of that &#8211 it&#8217s all perfectly highly relevant to BigCommerce. So while you’re reading something similar to &#8220you should perform a/B testing&#8221 or &#8220there&#8217s huge returns with establishing a Google Credit card merchant account,&#8221 you don&#8217t need to hack around and Google solutions on implementation &#8211 rather, you simply stick to the step-by-step BigCommerce guide.

Understanding is power (and cash), and BigCommerce puts an enormous concentrate on it.

No Hassle Speed &amp Security

One of the most difficult challenges of running your personal ecommerce web site is coping with speed &#8211 as with how rapidly your site loads. That&#8217s because speed matters.

Countless research has proven that buyers function not watch for pages to load. Generally after 4 seconds, conversions begin to plummet. Speed is really essential that every major web company for example Google, Facebook, Twitter, etc has whole teams focused on reducing page load time.

The additional challenge for online retailers is you need reliable security. Giving a complete stranger your charge card might have become really common in 2014, however if you simply&#8217re serving a brand new customer &#8211 they have a powerful bias to heading to Amazon . com or perhaps a store they trust using their charge card information.

And all sorts of that security means more layers for the server to deal with, or, should you delegate your charge card processing to PayPal or Google Wallet, more places to accidentally drop or slow your checkout. And all sorts of these layers and off-site links can, obviously, slow lower your website experience.

An exciting-in-one online shop solution like BigCommerce enables you to definitely turn all individuals hassles to professionals. Rather of battling having a caching wordpress plugin (or having to pay a developer $$$ / hour), you’re able to simply not even be worried about it (or call customer support for complaints). Plus, you’re able to hands off security, compliance, along with a whole selection of security issues (have you heard about Heartbleed a couple of years ago?) to experts who handle it without any hassles.

Now, BigCommerce is not really fast as competitors like Shopify within my store&#8217s speed tests &#8211 but they’re still blazingly fast &amp secure. Utilizing an all-in-one like BigCommerce enables you to definitely offload the intricacies (without getting an enormous dev budget) while easily accepting a variety of payment providers &amp meeting your clients&#8217 expectation for a quick, easy shopping experience. Take a look at these results:

BigCommerce Speed Tests for BigCommerce Review

They’re also very transparent regarding their technical stats and availability &#8211 that is encouraging to determine in almost any company.

Bigcommerce Transparency

Intuitive Built-in Features

At its core, a web-based store is essentially an internet site with shopping cart software functionality and the opportunity to accept payments. It&#8217s type of fundamental. But many store proprietors would agree there is a lot more functionality which goes into creating a effective online shop.

You would like reviews, a good way to include &amp delete products, inventory management, integrated payments, analytics, order management, promotion code creation, discount functionality, easy shipping integration, etc, etc.

And something huge pro for implementing BigCommerce is they have most all you can consider already built-into their software. It&#8217s all there and able to go.

BigCommerce Backend Screenshot for BigCommerce Review

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And not just are all of the features built-directly into BigCommerce, however they all simply work. From order management to abandoned cart saver, BigCommerce has truly thought of all of the features you&#8217d need and exceed even their competitors with integrated features. Within the screenshot below &#8211 you&#8217ll observe that they integrate bulk 301 redirects to their platform (rather of via third party application, wordpress plugin or extension).

Bigcommerce Advanced Settings

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Bonus feature by April 20th, 2015 is BigCommerce integration with Alibaba. Alibaba may be the world&#8217s largest industry for wholesalers. Any retailers using BigCommerce get lots of interesting ordering and inventory benefits. Here&#8217s the pitch around the feature:

Built-in Marketing Features

But getting features like importing product SKUs and tracking return demands aren&#8217t the only real features which are important. Your web store also needs features that will help you really get customers.

And integrated marketing features are another huge pro for BigCommerce. Similar to their more technical features, they’ve an incredible built-in advertising tool set.

BigCommerce Marketing Tools

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There&#8217s a bewildering quantity of choices for marketing your web store, but there are many options (noted within the image above) which are particularly effective for anybody just beginning out. And BigCommerce has them built-in.

I&#8217m especially astounded by their Google Shopping integration (typically a royal discomfort for ecommerce developers over the Internet), their eBay store integration (easy wins for niche stores), AdWords ad generator, and Search engine optimization friendly setup (particularly customizable category pages &amp canonical product pages).

Built-in marketing features really are a huge pro for selecting BigCommerce, particularly if you&#8217re just beginning out selling on the internet and in the dark about where your marketing should even begin.

Useful Customer Support

Soon after signup in my newest BigCommerce project, I had been astounded by how rapidly I had been contacted by email by phone by my &#8220ecommerce consultant&#8221 with BigCommerce.

I had been also looped into an onboarding automated email sequence that timed perfectly using the free trial offer period. Now &#8211 that may seem a little sales-y prior to signing up, however it wasn&#8217t. Everything happened after I registered, and all sorts of inside a friendly tone reminding me that BigCommerce desired to try everything easy to help this project succeed. And getting customers concerned about putting things off by calling customer support wasn’t a part of that formula.

Unlike a lot of companies, BigCommerce appears doesn&#8217t appear to deal with customer churn as yet another area of the customer acquisition formula, they notice being an chance to enhance for everybody involved. It produces a great customer support experience based my anecdotal experience.

BigCommerce not just assigns a dedicated &#8220consultant,&#8221 they likewise have active forums, an enormous learning understanding-base, support via Facebook, Twitter, chat, email, and make contact with.

Bigcommerce Support screenshot for BigCommerce Review

Which degree of support is a big pro for BigCommerce &#8211 especially compared to non-platform options or DIY options. Should you go the construct it yourself route (ie, building an ecommerce site with WordPress or Magento), you will be by yourself to work through any bugs or issues that show up. Which process usually involves time and effort navigating online forums, or having to pay plenty of $$$ to some developer.

If you wish to spend 100% of your energy really running your web store rather of handling a checkout page error, then BigCommerce&#8217s customer care can alone spend the money for fee every month.

Easy Design

Within the physical world, we make lots of judgments in regards to a store according to appearance. Despite the fact that sleekness doesn&#8217t equal security, service, or selection &#8211 an unpleasant or amateurish searching site usually doesn&#8217t inspire confidence among online buyers.

But like I noted within my Shopify review, shopping online platforms must always are available in 3 amounts of personalization. First, it ought to look great as they are. Your default website shouldn’t seem like it&#8217s &#8220under construction&#8221 or sketchy whatsoever. BigCommerce certainly excels only at that. Here&#8217s what my default appeared as if:

BigCommerce Default Theme

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Second, you will be able to upgrade the default look without getting to employ an expert artist &#8211 in most cases what this means is having the ability to buy a professionally designed &#8220theme.&#8221 BigCommerce offers that ability and it has many responsive styles within their marketplace (for purchase). Installing a style is extremely straightforward, and knowing fundamental HTML or CSS, you may make easy edits. For example:

BigCommerce Theme Store

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Third, BigCommerce builds its design off HTML &amp CSS with very straightforward templates. The templates are simply designs (they aren&#8217t important to the particular purpose of your store), so if you prefer a professional, custom web design &#8211 you may also obtain that. BigCommerce doesn&#8217t create a lot of technical hurdles for many any artist or front finish developer to apply the precise look you might want to have.

Bigcommerce Design Editing Options

Regardless if you are just beginning by helping cover their hardly any budget, or perhaps a billion dollar ecommerce operation, BigCommerce&#8217s design setup is flexible enough and powerful enough to own the design you would like for the online shop.

Cons of utilizing BigCommerce

However, no BigCommerce review could be complete without searching in the downsides of BigCommerce &#8211 because no ecommerce platform will probably be perfect. Let&#8217s take a look at 6 specific cons I&#8217ve found with BigCommerce.

Prices

Prices is difficult, particularly when budgeting to have an online shop. It&#8217s usually nearly impossible to find a &#8220walking out of the door cost&#8221 like you may have offline. BigCommerce is transparent about prices, however it&#8217s useful to interrupt lower exactly what you’re searching at so far as prices goes (see BigCommerce&#8217s prices chart here).

First, your monthly cost &#8211 the sticker cost you have to pay each month for any certain degree of features. BigCommerce&#8217s plans begin with the conventional Plan at $29.95 USD monthly and increase after that, for instance.

Second, your platform transaction charges &#8211 the extra fee you have to pay to some platform like a percent of sales. Shopify accustomed to charge these on all of their plans, and BigCommerce also accustomed to charge 2% transaction fee on their own Silver Plan, for instance. These aren&#8217t huge (and many platforms are getting rid of them), however they can also add up. Shopify and BigCommerce have removed them &#8211 however it&#8217s something to bear in mind when evaluating platform.s

Third, your charge card charges &#8211 these was once pretty standardized, however more platforms (like Shopify) are establishing their very own charge card processing or partnering with 3rd parties (like BigCommerce &amp Stripe) to provide cheaper &amp more flexible payment solutions. Not to mention if you’re building your personal store with no platform, these will be a larger and much more costly issue.

4th, your add-on charges &#8211 they are third party apps, plugins or items of software that you could purchase to create your store better. These is one-time purchases, but may they elope transaction charges.

Here&#8217s how BigCommerce compares with prices versus. all-inclusive solutions (like Shopify or Volusion):

Monthly prices &#8211 BigCommerce is competitive, particularly when you range from the Standard plan ($29.95/mo) they exclude in the primary prices page. Whatsoever tiers, they’re a little more costly than direct competitors like Shopify and Volusion, though BigCommerce does incorporate a couple of more quality-add features each and every tier (like more space for storage). With Shopify particularly, they’re directly on if you are a online-only merchant.

Transaction charges &#8211 BigCommerce charges transaction charges around the Silver tier. So if you’re a smaller sized store product wise, but planning to do high average order value &#8211 make sure to remember that. BigCommerce doesn&#8217t do transaction charges on greater tiers, but neither do their direct competitors. BigCommerce removed transaction charges at the end of 2015. This really is something to think about when evaluating these to competitors like Volusion.

Charge card charges &#8211 BigCommerce partners with Stripe for integrated payments. Which means that accepting charge cards are easy, and included in the woking platform. However, the direct rate aren’t as little as Shopify or direct contracts with your personal third party processor. Although the charges aren&#8217t much, they are able to accumulate.

Add-on charges &#8211 el born area is how BigCommerce constitutes a comeback with prices. They really stand out on value. Sure, they are doing small things like limitless disk space, they also build-in many helpful features in to the platform free of charge. This is particularly a large factor when evaluating to the price of building your personal store with WordPress + WooCommerce, PrestaShop, or Magento. All individuals platforms are likely to charge for essential add-ons.

So for prices, I&#8217d state that BigCommerce is competitive enough for pure play online stores to come to a decision according to value &#8211 not cost. If you need to do offline sales and have developer expertise to construct your personal store &#8211 then BigCommerce&#8217s recurring &amp charge card charges will add up. For the reason that situation, Shopify can be a better match their offline/online payment and inventory options.

Accessibility to Add-ons

Among the big pros of BigCommerce is the fact that a lot of features are made into the platform. That stated, very couple of stores are ever exactly alike. And when many stores work through the foundational stage and transfer to more complex marketing for his or her customers &#8211 it&#8217ll frequently mean the requirement for specific store solutions.

Platforms like Shopify have a big &#8220app store&#8221 and you’ll discover just about anything you can actually need. Self-located solutions like WordPress or Magento have a big community of developers as well as an open development setup where one can add-on whatever you can consider.

BigCommerce Apps

However, while BigCommerce has began a little (but growing) application marketplace they still don&#8217t possess the depth or breadth of other setups with regards to very custom solutions. That can typically be a disadvantage &#8211 or at best something to organize around.

Lock-in

Lock-was something I must use in BigCommerce review, though it&#8217s likely to be a disadvantage of utilizing any hosted ecommerce platform. Should you ever choose to proceed to a self-located or different store platform &#8211 it&#8217s not really a simple, 2 click process. Your website&#8217s design, functionality, payments &amp content are likely to be kind of included in the BigCommerce platform.  It&#8217s an expense that might or might not come &#8211 however it&#8217s something to understand while shopping around.

For me, like Shopify, BigCommerce is really a solid platform using the team, expertise, and procedures to consider you from one-product store to another Zappos.

Export Template Options

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However, should you ever be to wish to depart for any self-located setup &#8211 or maybe BigCommerce ever re-did their product inside a not useful way, you&#8217d be facing pretty high switching costs. You&#8217d have the ability to export your product or service into Stand out &#8211 and scrape your articles (see above). Otherwise, you&#8217d be at a complete loss. It&#8217s exactly the same with Shopify &amp Volusion. Something to understand.

Product &amp Inventory Management

To effectively operate a store, you need to not just sell these products, but additionally provide &amp ship these products. Which means managing inventory. While BigCommerce provides extensive product options, it&#8217s almost an excessive amount of (that we&#8217ll reach in just a minute) and winds up burying the inventory management options.

Bigcommerce Inventory

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Inventory is utilized via each product screen rather of getting its very own dedicated area (like Shopify). It&#8217s not really a huge disadvantage, however if you simply&#8217re using a a lot of different product with many different turnover, it might affect your efficiency.

An Excessive Amount Of Functionality (Paradox of preference)

Ok this disadvantage may seem just like a complete fake (pun intended), however i think it’s really a real issue. Whenever you&#8217re first beginning an internet site or store, the most crucial factor you should do is really implement that which you intend to implement. A little, good marketing campaign that’s running is preferable to an enormous &amp perfect campaign that’s still within the works.

Consistently mix-posting products on eBay is preferable to spending hrs and hrs planning your Facebook store (that never launches). Quite simply, features are useless unless of course they are being used.

When I outlined within the pros, BigCommerce constitutes a big push makes a large push to possess all of the options you can want available &amp included in the machine right from the start. Self-located stores and platforms like Shopify place a bigger focus on adding the thing you need &#8211 when it’s needed, and ensuring the fundamentals are great and simple to complete on in the beginning.

All BigCommerce&#8217s options could be overwhelming &#8211 and certainly a disadvantage in the beginning unless of course you’ve got a very specific plan. Now, for those who have an agenda, then more features can be quite convenient. Should you simply want the necessities in the beginning with easy add-ons later on, then something similar to Shopify is going to be in your sweet zone.

Functional Customizations

Every platform faces the tradeoff between supplying a simple interface for those who simply want items to work &amp supplying editing use of people who wish to tweak their website (think iPhone versus. Android).

BigCommerce like a platform obviously is around the &#8220just get it work&#8221 finish from the spectrum. However, even among other platforms like Shopify and Volusion, BigCommerce biases towards &#8220just getting it work&#8221 versus. giving editing access &#8211 specifically for features.

It features a fairly straightforward editing access for design &#8211 however, you can&#8217t really get near to the code as if you can on Shopify. Should you&#8217re keen on making small tweaks to functionality additionally to create, this&#8217ll be considered a disadvantage for BigCommerce.

BigCommerce Review Conclusion

If you’re searching to have an all-in-one ecommerce solution, and also you want something with a lot of built-in features and just works together with no technical understand how &#8211 then BigCommerce is a great fit for you personally.

Take a look at BigCommerce&#8217s prices &amp obtain a 15 day free trial offer here.

If you’re searching for something with increased versatility (apps and offline options), and don&#8217t mind (or prefer) a bit more technical know-how, i then&#8217d opt for Shopify. You should check out Shopify&#8217s prices &amp obtain a free trial offer here.

If you wish to build yourself-located custom store &#8211 then you need to take a look at my help guide to building a web-based store with WordPress + WooCommerce here.

And finally &#8211 if you’re now more confused than ever before- take my BuzzFeed-style ecommerce platform quiz that will help you sort the options.

BigCommerce

BigCommerce is really a leading company within the ecommerce like a service business.
BigCommerce Review
Date Printed: 06/07/2016
A couple of flaws including inventory management, but overall an excellent located solution for ecommerce and building a web-based store.
4 / 5 stars

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